Can you make money with a massage? Own business at home: earnings on massage. I was not too lazy, and looked at the official translation

There are many different opinions about the profession of a massage therapist, but, whatever one may say, most massage therapists recognize her as one of the best for two reasons. Firstly, this profession allows you to bring real benefits to people. Secondly, you can make good money, while working exclusively for yourself, and not for your “uncle”.

How to become a massage therapist, and where to start?

What does a massage therapist do - features of the profession and types of massage

What is a massage, no one needs to explain. This impact with skillful hands a specialist on the soft tissues of a patient with specific goals.

This method of treatment and relaxation has been used by people since ancient times. True, today the classification of massage types has expanded significantly.

The main types are…

Massotherapy. The most complex and responsible, requiring not only a couch and talcum powder, but also specific knowledge.
Children's. Children's massage therapists are especially in demand today. Every 3rd mother turns to a massage therapist with certain problems in a baby, or even just for the development of a toddler.
Sports. Every professional athlete needs the services of a massage therapist, so specialists in this area are also in demand.
Cosmetic. It is usually carried out in beauty salons and massage parlors to return the skin to a blooming healthy look.
Relaxing . This type of massage helps to relieve tension, relax muscles, activate the right points in the body, eliminate back pain, etc.
Spot.
Ayurvedic.

Also, massage can be using an apparatus or other devices (brushes, cans, etc.), it can be oriental (Thai, Korean, Shiatsu) and European, etc., deep or superficial.

In the Russian system, massage is usually referred to as European, and the founder of our therapeutic school recommended that it be combined with gymnastics and indispensable hydrotherapy for the proper effect (note - M.Ya. Mudrov).

Massage becomes one of effective tools treatment for a variety of problems and diseases, which include flat feet and cellulite, impaired digestion and spinal problems, beer tummy, etc.

For whom is this profession - for men or for women?

Despite the individual nuances of the profession, it is still suitable for both. Of course, a man has more strength, and a power massage will be more effective, but for a massage for children (or for cosmetic, relaxing), gentle female hands are preferable.

Well, and most importantly: given profession will always be in demand, and everyone will find a job for themselves in it.

Pros and cons of being a massage therapist

Knowledgeable people say that the pros of this work outweigh all the cons.

Is it so?

The benefits of the profession include the following:

An opportunity to realize yourself in a profession that will be useful not only for you, but also for others. Double joy when your activity brings tangible benefits to someone.
Opportunity to work for yourself.
Decent earnings (massage is now an expensive pleasure).
Demand. The stronger the progress, the less people move, and the more health problems arise. A sedentary lifestyle affects absolutely everyone, which ultimately leads to the need to treat emerging problems. And, of course, no one cancels children's massage, massage therapists in sanatoriums and salons, etc.
Low competition. There are few real professionals today. There are many massage therapists who have completed standard courses, but there are very few specialists who have the official right to conduct therapeutic massage.
Regular contact with people.
Free schedule (when working for yourself, you plan the sessions yourself, based on free time).

Disadvantages of the profession:

Physically hard work. A fragile little girl simply cannot handle a serious power massage.
Regular professional development is a must.
When working for yourself, you will have to periodically spend money on consumables(not such serious accounts, but there are inopportunely).
Clients will have to look for yourself.
Massage will have to be done by a variety of people, including those whom you would not much like to see naked on your couch.
High responsibility. This is one of the most important cons. For example, with certain problems with the spine in the cervical region, it is possible to make a person disabled by a careless movement. That's why amateurs are never allowed to get massage therapy.
The presence of a massage "cabinet" in the apartment may raise questions - from neighbors, family members, SES, and so on. Therefore, the ideal option is to rent your own office in a suitable institution.
A professional massage therapist can eventually acquire diseases such as varicose veins (approx. - permanent job on the legs), problems with the spine and with the joints of the hands.

As you can see, there are many more shortcomings, but for a person aimed at success, this is not a problem!

What skills and talents does a future massage therapist need?

The qualities and talents that a massage therapist should possess include ...

Communication skills and personal charm. The massage therapist must inspire confidence in the patient.
Endurance and patience.
Craving for knowledge (you will have to constantly develop).
Stress tolerance.
Confidence and calmness.
Ultimate care.

What should a massage therapist be able to and know?

Human anatomy, including the location of muscles, all tendons, as well as large vessels, nerve fibers, organs. And, of course, the features of the impact on the body of each massage.
Key massage techniques.
All the features of the massage.
The nuances of the use of oils and other means for massage.
All requirements/rules regarding sanitary control.
All possible indications / contraindications for a particular type of massage.
Psychology, physiology.
The ability to choose the right type and technique of massage for a particular person in accordance with contraindications, etc.

What can a massage therapist do without?

Appropriate education.
License (certificate).
Sufficient skill level for the job.
Strong arms and legs, good physical condition in general.
Location for sessions.

I will go to masseurs, let them teach me - where to go to study?

Unfortunately, in our time there are very few professional masseurs, and they simply dissolve in the general mass of amateurs who proudly call themselves masseurs.

Of course, in fairness, it is worth saying that among amateurs there are people who are fluent in the art of massage - but, alas, not everyone is able to master this art.

That's why it's so important professional education, and not a monthly course, "listened on the Internet."

So, you can master (at different levels!) a profession in 2 ways:

Courses at a medical educational institution. Affordable and fast option. The duration of training depends on the program. After graduation, you receive a certificate that gives you the right to work, but with limited powers and, accordingly, with a reduced income bar.
Obtaining an appropriate education in a medical school, and only then - additional massage courses . This is an ideal option for those who have already received a medical education (nurses, paramedics, doctors), or for those who are just looking for their own path of development in life.

Will you be able to fully and legally work as a massage therapist without a medical education?

No and no again.

Therapeutic massage, the most sought after, will be an unattainable dream for you with only a certificate.

Do I need to graduate from medical school to become a massage therapist?

No. It is enough to get the specialty "nurse" (the training period is only 2 years with a little) - and complete the courses there (for a fee).

What's next?

New techniques appear quite often, and the preferences of patients change just as often, whose horizons regarding new techniques are also expanding, so improving skills is necessary and inevitable.

You can improve your skills in domestic or international schools(there are a lot of them today).

How much does a massage therapist earn, career ladder and demand for the profession

A massage therapist can have a small salary only in 2 cases:

He does not want to work (or too lazy to look for clients).
He lives in a region where almost no one needs massage.

Each massage therapist working for himself determines the threshold of his salary independently.

The salary depends on the desire to work, on the availability of clients and on the very way of working:

The average salary in the salon is 20000-80000 rubles, depending on the city, the prestige of the salon, the skills of the massage therapist.
The average salary at the clinic is 15,000-30,000 rubles.
The average salary when working for yourself is from 50,000 r and above, depending on the number of clients and working capacity. One massage session, depending on its complexity, today costs 500-3000 rubles. The masseur himself determines the maximum number of sessions per day. One gets tired after the 1st session, and the other spends 4-5 sessions a day easily and “with a song”.

Demand for the profession

We have already mentioned it above, but it is worth noting that this profession is in the TOP-10 most popular on modern market labor.

Masseur needed for…

Polyclinics and hospitals.
Health centers and sanatoriums.
Massage parlors and beauty salons.
In sports clubs.
In baths and so on.

Speaking of a career, it should be noted that its pinnacle is its own massage parlor.

True, you will have to work hard so that it pays for itself in terms of costs, but then you can work for yourself with a clear conscience, without worrying that difficult moneyless times will come.

How and where to look for a job as a massage therapist - what do you need to start, and where to start?

Even if you want to work exclusively for yourself, it’s still better to start from work “for your uncle” in order to gain the necessary experience. It is not recommended to start independent swimming without practice.

If you have a medical education and an appropriate certificate, then you will not have problems with getting anywhere (massage therapists are required everywhere today). The ideal option is a private clinic, a sanatorium.

If you have enough experience, then it's time to think about your own office. Find a comfortable place with inexpensive rent, purchase a massage table and related tools / expendable materials, and go ahead!

Important:

Clients who need constant massage quickly get used to their massage therapist and do not want to change him. In addition, they will recommend a good massage therapist to their friends and relatives.

Therefore, when working in a clinic, you can have time to acquire your own client base.

How to look for clients?

The surest way is word of mouth. Since regular customers the main income is added up, so the more people you make happy, the better. And it’s worth starting with free sessions so that you are reached for high-quality and professional massage.

Well, here are the standard methods:

Social networks and forums, bulletin boards on the Internet.
Advertisements in newspapers.
Business cards, flyers.
And so on.

Don't forget about your physical form- The massage therapist must be strong, physically hardy, capable of long hard work in every sense.

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To date, ideas for creating own business there is a lot. But almost everyone wants to find such a solution for themselves, so that its implementation does not require a large initial capital, and at the same time there is a sufficiently high profitability.

Massage, as an excellent means of healing not only the body, but also the soul, was used long before official medicine. At the present time, when more and more people are interested in their own health and want to improve it, almost everyone has the opportunity to make good money on this without much investment, and without even leaving their own home.

The main thing to remember and understand is that you can achieve success in this business only when you yourself believe in the miraculous power of massage. Those people who have something hurts can easily feel insincerity, and, most likely, will not come to such a specialist a second time.

If this does not pose any problems for you, then you can think about creating your own home business. But for the right start, you will need to make a business plan for a massage parlor at home, which will include all kinds of expenses and approximate income in order to understand the benefits of engaging in this type of activity.

What needs to be done initially

To begin with, you will need to take special massage courses, which will take about 2-3 months of time for the training period. The cost of such courses depends on the place where they are held, but on average it can be 10,000 rubles. Of course you can read great amount literature on massage, but after completing the courses, you will receive not only the first practice, but also a special certificate that will allow you to engage in such activities with confidence.

If you also have a medical diploma, then together with the certificate you will be allowed to do even therapeutic massages. In the absence of such a diploma, it is best to consider the option of a simple massage and relaxing.

The right way to start a business

It is best not to engage in your own business immediately after the courses, but to work in some kind of massage parlor for a while. You will not only be able to get your first own clients, but also gain experience, as well as look at your own strengths and gain confidence in your actions.

After the clients themselves recommend your services to their friends, relatives and acquaintances, only then will it make sense to open your own business and work at home. Adding to this the placement of advertisements in newspapers and the Internet, you can achieve a constant flow of customers and make good money on it.

This information at this stage is quite enough to understand how you can make money on a massage in your home or even with a home visit. Now you can roughly calculate how much such a business can bring.

If we consider the average cost of such a service, then for 30 minutes of massage they take an average of 600 rubles. If you do a massage for 45 minutes, then it makes sense to take 800-900 rubles for such work, taking into account various difficulties.

Premises and equipment

At first, you can do everything at home, allocating a room for this and putting a massage table. But after a while, it makes sense to rent one-room apartments in residential multi-unit areas in order to collect a large number of customers. Some professionals rent several apartments at once in different multi-apartment areas with cosmetic repairs, and then they simply collect orders and move from one point to another, as orders come in. This allows them to open several points at once to provide their services, so that it is convenient for people to get there. Sometimes hired as an assistant massage therapist. But it is already necessary to calculate all the nuances and benefits.

As for equipment, you will need a simple massage bed. Perhaps it makes sense to do a massage using essential oils, then a small amount of money will be needed for the purchase. In any case, this type of business for employment is very good and can always bring good money, making a certain foundation for the further development of your own business.

Important Preface

The massage business is a kind of activity in which business entrepreneurial qualities are important, organizational skills business owner, combined with a fairly high professionalism of the manufacturer of massage services.

If we talk about the Massage business from ZERO, then it is immediately necessary to identify a number of points.

What should be understood by the initial condition "from scratch"?

If you are an absolute zero in the profession and decide to make your own business, then leave this idea. Burn out. The best thing to do in such a situation is to focus on professional growth and qualifications. Train your hand as a hired worker, form your client base. This will take some time and possibly money to complete additional training programs. In a word, invest in yourself first, and then think about business.

A young ambitious businessman, for whom massage services are the first business project, in my opinion, is more likely to be disappointed. This type of business has its own characteristics related to the scope of application (medicine, sports, cosmetology, SPA, etc.), features legal regulation, seasonality of demand, etc. In addition, the project of a separate massage parlor is unlikely to be promising. In the starting business project, you need to focus on a network of several offices, or on a separate salon. This requires quite a significant investment. The second problem is recruitment. In the opening salon should be enough professional staff and competent manager. Good specialists are worth the corresponding funds. In a word, you can’t get off with the minimum wage here. So, we will not talk about this in our article.

A possible option is to invest the cabinet, for example, according to the p2p principle. But this is a different business.

In view of the above, I believe that the massage business from scratch (with minimum investment) can only be opened by a potentially competitive person. He must not only produce the service itself with high quality, but also be able to adequately present it on the market and sell it profitably. In this variant, it is more correct to speak of "self-employment". With certain aspirations, you can develop to a full-fledged business.

So the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a picture or summary text. Reflect the following questions:

office location.
what massage services will be provided, will there be specialization (for example, therapeutic massage, cosmetology, SPA, etc.), or a wider range of services is expected (then what?);
potential consumer of the service (age, gender, social group, income level, etc.)
the proposed organizational and legal form of the business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and medical ones also have a license, and you only need to draw up a lease agreement correctly.

Secondly, these institutions have good traffic, and some visitors will definitely be interested in your services.

On the initial stage you can do without an office at all if you provide massage services with a visit to clients at home or in the office. Some of my friends do just that. True, more often it is not a business, but rather a part-time job.

Nevertheless, this option has existed for a long time and has its advantages, especially when working with corporate and "family" groups of clients. Among the shortcomings, one can note the instability of income at the start without a good client base, loss of time for moving.

Significant transport costs are possible. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw an approximate diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, the need preparatory work. Here, designate the corporate identity and features of the salon.

Marketing research

Competition assessment.

Deciding to open a business, you probably said to yourself - What? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weak sides. After that, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective advantages. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are not just classified as personal services. The best advertisement will be yours professional reputation. It will be distributed by word of mouth. Anyway, this is one of effective ways advertising, especially for small towns.

Do not forget to notify your regular customers, relatives, friends, colleagues, especially those who regularly refer clients to you that you open your own business. Inform the methods of communication and contacts, as well as the address of the new place of reception.

Purchase flyers and invitation cards ahead of time. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact number to relatives and friends. If you not only allow, but also provide such a client with business cards or handouts, then he will start the distribution with more initiative.

Various branded details with a logo and contacts are attractive enough for customers: pocket calendars, key rings, pens, notebooks, magnets. Give them to your customers as gifts. Customers often take them and keep them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young, active in social. networks and in various forums. The presence of at least the simplest business card site, pages in social networks, etc. will become a mandatory attribute in a situation where a start or specialization in field services is planned.

Feel free to give information about yourself. It is clear that we love with our ears, but if real evidence is put up to confirm the words, then this is only a plus. Place copies of documents on education, diplomas of achievements, awards, photographs in the office. On the site, write a resume about yourself, your experience and competence. In the same place, make an album for photo and video materials. Well, if the site has a page of reviews.
This is your professional pride.

Near your office, if possible, arrange a small information stand for your potential visitors. Specify your full name, work schedule (days and hours of reception), contacts for pre-appointment. It is advisable to place several business cards there. At the stand it is possible to place a brief summary of your professional competence, give information about the types of massage services and their cost.

Almost every specialist has creative or socially active people in their clients. Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of moms or hearty athletes. Don't hesitate, go for sure. Most likely, your client will introduce you to guests in public, or over a cocktail. You'll walk out of this meeting with a few new clients.

Sales promotion methods.

In this component, you do not need to rush and arrange high-profile promotions, such as "We are open, the first session is free, the rest are 50% off." However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

At the beginning of your business, incentivize those who work for your business. First of all, these are "propagandists" from among colleagues, related staff and grateful customers. At the start, reasonable family and corporate discounts justify themselves. Later connect the bonus program for regular customers. Bonuses for repeat customers for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not strive to give discounts and bonuses to everyone. Determine, first for yourself, who should be considered a regular customer, who should be repeated, who should be given a “family discount”, in what situation you can talk about corporate service. It would be better if all this is attached to your price list, placed in your office in a prominent place, reflected on the website, in handouts.

Immediately stop those who immediately start talking about discounts. Charity is a must. But do it at will, and not at the compulsion of others.

Organizational planning

Having started an independent practice, it is necessary to clearly imagine the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, provision and support of the business.

Work schedule.

Set the days and hours of the appointment. Try to stick to the chosen schedule from the very beginning. Remember that compliance with the regime of work and rest is the key to longevity in the massage profession.

Organization of the record.

Divide the entry by the current (within the current working week) and preliminary (for subsequent periods). Determine the methods of recording and the means of fixing it. For pre-registration, be sure to fill out the form feedback with the client to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a card file, get a diary and a cell phone. The card file allows you to record clients, analyze the structure of appeals (gender, age, problem, etc.), distribute clients into categories: primary, repeated, permanent, etc. The analysis of the card file gives ground for reflection on the prospect of business development. Keep a small record for each patient. In it, indicate your full name. h.m.g. birth, contacts, date and reason for initial visit, technique used, number of procedures and outcome. Record all subsequent calls on the same card. Arrange cards in alphabetical order in folders.

Security.

Make a list of necessary consumables, establish the order of their purchase. Make purchases with a small margin.
If the office is rented, then immediately specify the cleaning procedure. Usually cleaning is included in the terms of the rental. Do not forget that general cleaning should be carried out weekly. Most likely, you will need to pay extra for a cleaner, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, legal issues. The market for these services is replete with offers. It remains only to choose an acceptable option for yourself.

An important digression.

It is necessary to point out the ethical aspects of business, namely, issues in customer relationships.

Develop a strategy for behavior and communication with customers.
Be courteous, kind, benevolent.
Do not establish familiarity.
Do not give a reason for flirting, resolutely stop all such attempts.
Do not let your dignity and professional reputation be humiliated.
Feel free to put the insolent out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be accounted for, even the rent of a room. I think the optimal tax regime. In general, there is an excellent article about the choice of taxation,.

Initial investment

To open a massage parlor, capital expenditures (initial investment) are required. These include: the purchase of equipment, furniture, inventory, start-up advertising costs and other start-up costs.

It makes no sense to dwell on the list of necessary inventory and equipment. It is covered in almost every textbook on massage. However, the main attribute of the cabinet will be a massage table. There is a great variety of them. For starters, it is better to purchase a folding table. It will be indispensable if outreach or corporate services are planned. Prices for such tables vary widely. A sufficiently high-quality folding table can be bought for 12-15 thousand rubles. Approximately the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, treatment hours.

Other start-up costs include the purchase of a worker cell phone(the option is advisory), a diary for recording clients, making registration cards, purchasing comfortable work clothes and shoes. About 5 thousand rubles can be planned for this.

Thus, we sum up and get that it will take from 30-35 thousand rubles to open your own office.

This is not quite from scratch, but quite an affordable amount. At the same time, there is always room for maneuver and savings. Even when not very successful start and stable minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the chosen work schedule and type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage require different times for the procedure - from 20-30 minutes. up to 1.5 - 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average duration of the procedure, get the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

take the average value from your price list;
take the average of the 2-3 most requested services according to your observation.

The second option is more preferable.

Now we can determine the revenue at 100% load by multiplying the average number of visitors per day by average check and the number of working days in a month.

For a more accurate forecast, seasonality must be taken into account. Demand peaks in the spring, when people start getting ready for the beach season. There is a decline in summer. In autumn, demand rises (the garden season ends), and in winter, the demand for massage is at an average level.

In the first month of work, you can count on 3-4 clients per day, in the second and third months - on 5-6 clients. The total time to reach the planned indicators directly depends on the contractor. Reaching a stable rate of 7-9 people a day can be considered quite successful.

Determine your monthly costs.

The cost structure can be divided into four main groups:

the cost of renting premises and utilities;
costs of providing and supporting business;
mandatory payments (taxes, PFR, etc.);
other costs.

Rent and utilities will main article monthly expenses. There are a lot of rental options. It can be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease, pay attention to the payment procedure utilities, provision of services for cleaning the premises, compliance with the dignity. mode and fire safety. It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Feel free to talk to a potential landlord about this. If you have a choice of several options, also feel free to say so in the negotiations.

Avoid conditions, "let's start like this, and then we'll see." They can look later so that you will regret opening the office. The result of the negotiations for you should be clear terms and prospects, as well as a fixed transparent amount of rent, without hidden additional payments.

The costs of providing and supporting the business will include spending on advertising, purchasing consumables (creams and oils, consumables soft inventory). Consider travel costs when planning your fieldwork.

If there is a need to attract additional staff or consultants, then plan the funds for paying them.

Obligatory payments.

Here we include the payment of taxes and.

Other current expenses.

Here it is necessary to take into account both planned costs (for example, delivery drinking water in the office), as well as unforeseen expenses. They are unforeseen because it is difficult to predict them in advance. In general, when planning, it is best to allocate a certain percentage of revenue to this expense item, say 5-10%.

So now we have three main indicators:

start-up investments;
planned revenue;
monthly expenses.

Now you can evaluate the prospects for your independent business by calculating the net profit.
In our case, it will be determined by the difference between income and expenses. Compare the received data with your current financial situation. If you see the prospects, feel confident in yourself, then you can start.

I deliberately avoid specific numbers, because start conditions depend on a variety of factors, the characteristics of the local market for massage services, demand, the solvency of customers, the qualifications of a specialist, etc. Only general schemes and calculation methods are indicated.

Personnel control

Now let's talk about how to keep an eye on the masters so that they do not take clients into their pockets.

Yes, there really is such a problem. It is connected, in my opinion, with the lack of a normal organization of labor and production control, unformed traditions corporate ethics, the lack of programs of progressive labor stimulation.

Sometimes they work personal qualities both the employee and the employer. When accepting an employee, it is necessary to explain him from the first day labor obligations, mode and regulations of working hours, norms of corporate style and ethics, the procedure for accounting for their work, reporting, financial discipline. For each type there should be forms of control. You can apply complex methods when several components are checked at once labor activity. For example, you can simply log in and check your presence at the workplace. Or you can invite an employee with a register of released procedures for a shift, customer registration cards, BSO forms (if the masseur himself accepts payment), or invite an administrator for financial verification. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh penalties for violations create nervousness among conscientious workers. On the contrary, this situation stimulates fans of the “leftist” to look for even more sophisticated ways to shift your money into your pocket.

Analyzing my activities, I can confidently say that “leftism” cannot be eliminated at all. But it can be reduced to an acceptable size by legalization, calling it new forms of material interest and employee bonuses. For example, allow an employee, upon reaching certain indicators, one reception “for himself”, allocate a specific time for him. He will still drag one of his own without your permission. Do not prohibit employees from accepting gifts and money from grateful customers and do not impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only equal and mutual focus on the result gives the desired result.

The combination of these two methods can form a good team and lead your business to success.

Small possible changes

Speaking about the massage business, it should be said about the possible future "prospects".

Today, massage can be carried out as a medical service (medical massage), as well as a health and fitness service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

Effective January 2016 new OKVED 2.

The wording of health and fitness services will change.

Code 96.04. Sports and health activities.

This grouping includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and slimming salons, etc.

This grouping does not include:

activities of massage parlors, see 86.90;
activities of health centres, fitness clubs, bodybuilding clubs and gyms, see 93.13

Code 86.90. Other activities in the field of medicine.

This grouping includes:

human health activities not carried out by hospitals, doctors or dentists;
activities of nurses, midwives, physiotherapists or other secondary medical personnel in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These activities can be carried out in health care organizations operating in businesses, schools, nursing homes, and other organizations, as well as in private consultation offices, in patients' homes and in other places.

This grouping also includes:

activities of auxiliary dental personnel, for example, dental therapists, nurses at school dental offices, dental hygienists, who may work alone or under the supervision of dentists;
activity medical laboratories, such as x-ray laboratories and other diagnostic centers; blood laboratories;
activities of blood banks, sperm, organs for transplantation, etc.;
activities for the transportation of patients by any sanitary means of transport, including aircraft.

These transportation services are provided in case of serious condition of the patient.

86.90.1 Activities of organizations of the sanitary and epidemiological service
86.90.2 Activities of organizations of forensic medical examination
86.90.3 Activities of massage parlors
86.90.4 Activities of health resort organizations

This grouping includes: medical care provided medical organizations(by sanatorium and resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural medicinal resources in conditions of stay in medical and recreational areas and resorts.

86.90.9 Other activities in the field of medicine, not included in other groups.

So, now it is assumed that massage in our country is an exclusively medical service. Accordingly, everyone will need to obtain a medical license. This is quite difficult and expensive.

It is noteworthy that the introduction of the OKVED entering into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official version in Russian of the Statistical Classification of Species economic activity in the European Economic Community (version 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by saving in OKVED 2 (from NACE Rev.2) codes (up to four characters inclusive) and names of the corresponding groupings without changing the volumes concepts.

I was not too lazy, and looked at the official translation.

869 Other human health activities. See subgroup 8690.

8690 Other human health activities.

This subgroup includes: human health activities not carried out by hospitals and non-physicians or dentists, activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, therapeutic massage, occupational therapy, treatment of speech defects, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in wellness centres, such as those operated by companies, schools, nursing homes, workers' organizations and societies, in inpatient care facilities but not in hospitals, as well as on the premises of the place where the services are provided, in patients' homes or in hospitals. other places. These services do not include treatment medical means.

This subgroup also includes:

the activities of ancillary dental personnel, such as dental therapists, dental nurses working at schools, and dental hygienists, who may work separately from the dentist, but under periodic supervision by the dentist.
activities of medical laboratories, such as:
x-ray laboratories and other diagnostic imaging centers
blood test laboratories.
activities of blood banks, sperm banks, transplant organ banks, etc.
urgent transportation of patients of any kind ambulance transport including air. These services are often provided as part of ambulance services.

This subgroup does not include:

manufacture of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
transportation of patients without the use of equipment and personnel to provide emergency care, see subsections 49,50,51
non-medical laboratory testing, see 7120
food hygiene inspections, see 7120
hospital activities, see 8610
medical and dental practice activities, see 8620
activities of nursing care facilities, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “... without changing the scope of concepts”. The original text refers specifically to therapeutic massage, and nothing about massage parlors.

In addition, it should be borne in mind that in Europe, physiotherapists, reflexologists, chiropractors belong to the category of paramedics, for the most part they study in physical culture and sports educational institutions, or in courses like VTCT Level 3 - 5.

The original contains one key phrase: “These services do not include medical treatment” (c).

In practice, this means that this species activity is not licensed. Those wishing to engage in such a practice, in addition to solving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression in the CPD (Continuing Professional Development Program), work experience in the specialty, membership in the professional community are taken into account.

Where can you find massage parlors in NACE Rev.2 that do not provide therapeutic massage services?

Here: 9609 Provision of other personal services n.e.c.
categories.

This subgroup includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and slimming salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to established international practice. On the contrary, they contradict it.

In general, I agree that order in the field of massage services should be restored. But instead of finally deciding on the profession of a massage therapist (not to be confused with nurse on massage), to create competitive conditions and a transparent market, we are following the path of prohibitions by subsuming massage as an exclusively medical service.

Where it leads?

Nothing good will happen!

Too many massage therapists simply will not be able to officially practice their profession, especially in private practice. The medical license provides for the presence of a secondary honey. education and experience in the specialty "medical massage". Specialists with physical education, who are much better prepared for such work than doctors, will not be able to obtain the license required by the new rules.

As a result, many will have to change the sign, go to the "folk healers", cunning in terminology and wording. This will confuse the situation even more. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and not the fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have questions, then ask in the comments. We will leave no one unanswered.

One day I came across an interview. In it, a girl who moved from Russia to some Scandinavian country told how cool she was working there as a masseuse. Minimum income was, according to her, equivalent to 5 thousand US dollars a month, she worked hard, but not overworked. Most importantly, she enjoyed her profession.

I then, as they say, was in a “creative search” for my dream job, so I was very interested in this information. "Five thousand bucks!": I began to reason.

“Well, okay, we make a discount on Russia ... how much you can earn here ... well, fifty, well, one hundred thousand rubles” ...

My eyes immediately blurred and the picture with half-naked girls of appetizing forms standing in line in front of the door of my massage parlor ...

The decision was taken with lightning speed. I want to be a massage therapist! This is my dream job!

To become a massage therapist, you must:

or go to study medical institution(university, college) to the department where the subject "medical massage" is taught,

- either graduate from the Physical Education Academy, - the discipline "Massage and Physiotherapy" is required there,

- or unlearn one of the many paid courses with the qualification "Masseur".

One clarification: a medical education gives more advantages over others, since such a professional can get a job in any medical institution (clinic, hospital, sanatorium), being treated with massage procedures, while without it you have no right to treat.

Relax, tone, heal, but not treat!

In principle, therapeutic massage makes up a small share in the "total mass", so most massage therapists live well without medical education.

I do not have a medical education, but I have a physical education degree, which I received ten years ago. While studying at the academy, there was only one subject that I constantly missed, so I received a credit for it only “for a present”.

Unfortunately, this subject was massage... And I have never worked a day in my life in my specialty...

Well, there was a third option: to go to study at the courses. Fortunately, there are quite a few of them in this specialty.

Massage courses are the easiest and fastest way to get a profession. The duration of training is, most often, one and a half to two months.

The educational institution must be licensed to educational activities. Therefore, when choosing a place of study for yourself, make sure that it is licensed, otherwise you will receive a "filkin's letter" instead of a document.

AT standard program course includes the subject "Basic (wellness) massage". This is the minimum that allows a specialist to start his activity.

The cost of the basic course is approximately from 8 to 15 thousand rubles. But there are also periods of discounts. Usually before major holidays or in the summer off-season. At this time, the cost may decrease to 4-5 thousand rubles for the basic course.

In addition to health, additional fee you will be offered other massage specialties, for example, anti-cellulite, cupping, sports, honey massages and so on. This is also recorded in the certificate.

If finances allow, be sure to learn two or three such specialties. First, more high qualification, of course, will be a fat plus in the future.

Secondly, future employer or a picky patient will definitely ask you to show the document. Higher trust, respectively, to those who can do more.

It is clear that different training centers offer different quality of education. Here I can only advise based on real reviews about them.

Having called five or six companies in my city, I chose the one that best suits my needs and signed up. The training lasted about a month and a half. The result was a certificate with the qualifications "health, anti-cellulite, cupping and honey massages."

Yes, by the way, the possibility of distance learning courses has appeared on the Internet. If there is a temptation to learn from a distance, I will say that massage is, first of all, a practice.

Moreover, one of the most important tasks of the teacher is to “put” your hands: to teach you competent manipulation of the hands, taking into account the nature of the movement, the force of pressure, and so on, as well as the correct position of the body during the procedure (back pain is one of the professional diseases of masseurs with incorrect posture) .

Therefore, learning massage at a distance is the same as making, say, love on Skype ...

After receiving the certificate, you can do the following:

- Start your business right away

- get a job at first for hire,

- combine both options.

I started with the first, however, soon switched to the second, and then to the third method. But first things first.

Starting a business

Having become a qualified specialist, I immediately bought the following equipment:

- a portable massage table with a roller and a pillow - 4500 rubles,

- a set of massage oils: oils - bases (peach, coconut, grape seed), essential oils: lemon, grapefruit, orange, juniper - 600 rubles,

- anti-cellulite gel - 400 rubles,

- consumables (disposable sheets, towels, a set of plastic jars, medical gloves, chlorhexidine) - 350 rubles.

If you decide to work both at home and on the road, take a portable folding table. When folded, it looks like a hefty diplomat. It can be more or less conveniently transported. The cost of such a table is from 3500 rubles and more. I do not advise you to take the cheapest one - their design is very unreliable, it will break pretty quickly.

Whether to massage with oils or creams, or in some other way - it's up to you. I originally liked oils. They affect the body in different ways, they can be combined, or you can get by with one base.

Anti-cellulite products, if you intend to do "anti-cellulite", choose according to the circumstances. The most common criterion for their selection is a warming or cooling or neutral effect.

Always have disposable supplies handy.

Clients, features of promotion

To promote his services, he created accounts on Instagram and Vkontakte, began to post interesting posts about massage, inviting people to the action “The first massage is free.”

He also gave an ad on Avito, which was blocked after half an hour. Yes, according to the Avito rules, you cannot place ads offering masseur services, you just need to put up with it.

There are, of course, workarounds, but they are inefficient. One way is to post an ad in the Job Search - Resume section.

Posted an ad on Yulia. There moderation is less strict. Yule is still far from Avito in terms of the number of users, this can be seen almost immediately, but the first client came from there.

I was invited to give a hand massage to a recumbent grandfather. For the first order, I did not need a table, no oils, no consumables. The issue price is 300 rubles. The customer did not agree to more, and I was just happy with the first order.

Guys - novice massage therapists!

If you dream of crowds of half-naked girls dreaming of just lying on your table with their buttocks exposed, cool off!

90% of specialists most of the time deal with bodies aged 50+ that are far from model-like in appearance, and besides, they are not always cleanly washed.

Girls who have just received a diploma and think that they will only come across decent, intelligent patients!

I will warn you: you are unlikely to be able to avoid periodic male harassment and questions about intimacy. You need to mentally prepare for this. Naturally, try not to go out to complete strangers.

Understand one more thing, the massage therapist does not just deal with a person, he works with the body, moreover, with a naked one. It is far from always elastic and pleasant to the touch, most often, it is senile, flabby, having many consequences of ailments (wen, psoriasis, scars, scars ...).

Each patient has their own specific smell. To be honest, after some you have to literally run out into the fresh air to catch your breath. And with all this, you must be smiling and courteous.

This business is akin to self-sacrifice.

But it's nice to see the results of your labors! Smooth, without clips of a back and shoulders! Girls who got rid of the extra crease on the sides or "orange peel"! They are just ready to carry you in their arms!..

It's been two weeks and still no orders. By the way, there were plenty of views on Yulia, and the Instagram account was also gaining popularity. People actively liked the posts, but were in no hurry to buy.

In general, the massage service is based on trust. Well, tell me, can you calmly undress next to a person you don’t know and lie down on his couch? Does the fact that someone else's hands will touch you cause you to think about relaxation? ..

From this it follows that for novice professionals to look for clients remotely is the most inefficient occupation.

Of course, if you're a pretty girl posting pictures of your body on social media, men will line up. The only question is for which services.

But how to get these most satisfied ones, even if no one is in a hurry to sign up for you for free?!

The answer was found by itself: you need to go where this client lives. That is, to get a job either in a salon or in a clinic.

Successful business strategy

In the beauty salon where I came to get a job, they looked at my documents, asked a couple of questions and nodded approvingly. A massage therapist is not a vacancy where "two hundred people per place."

Served as a salary daily payments 1000 rubles at the end of the working day.

Visitors to the salon, they mostly came for a haircut or manicure, the administrator offered a free 15-minute massage session. If the client liked it, he bought the next one.

On the first day I did almost a dozen free procedures. Over the next month, "plowed like hell."

But for that I got invaluable practical experience, took several dozen contacts of potential clients, and also realized that a good massage therapist should also be a good seller.

In addition to performing their direct duties, it is critically important for a specialist to learn how to sell their services: make self-presentations during procedures, give profitable answers to patients' questions, make upsells (upsells), and persuade them to buy long-term courses.

If the massage therapist does not learn this, then his work will be reduced only to finding new customers. Your goal is regular customers who come to you year after year, bringing their relatives, friends and acquaintances.

A month later, "enlightened", I rented a massage room in another beauty salon. Yes, many salons rent out their offices.

The cost of rent is completely different, sometimes defying any logic. In my case, the rent cost 5 thousand rubles a month.

Work began with a list of clients, collected by me within a month. I worked for hire for some time, until the rented place began to bring money.

Over the next three months, patients quietly filled the office. My rates were about average for the city.

A portable couch also came in handy: many visitors to the salon asked to come home, which I did, serving, in addition to themselves, also their relatives. For an additional fee, of course.

In general, when setting the price for their services, a novice massage therapist usually sets a price below the average. This is understandable: the lower the authority, the lower the price tag.

I will only advise you to immediately make a note in my price list that a low price is a temporary phenomenon. It is valid, for example, for a month. An interesting "trick" with crossed out numbers is when the price for the service you are striving for is crossed out in the price list, and a low, today's cost is entered next to it.

All this will help you raise your income to a higher level in the future, simply by removing lower numbers from the price list.

As for my profit, I earned, on average, about 60 thousand rubles a month. This is approximately 2-4 patients per day.

Now I do not rent a salon and do not conduct active massage activities. Switched to other interesting activities. However, I still accept regular customers. They make up some of my passive income.

Conclusions:

Massage is quite advantageous view business, but on one condition: if you understand that this is not entertainment with half-naked guys and girls, but serious, sometimes not very pleasant work related to helping people.

A profitable massage therapist is a combination of professional skills, psychological stability, the ability to sell and the absence of disgust for someone else's body.

The main source of income is satisfied customers who come over and over again. The main capital is real positive recommendations of you as a great specialist.

Constantly learn new things and improve! There are a lot of types and subspecies of massage. Fashion trends come and go, and if you want to increase your income, you have to capture, adapt and sell.

Good luck in this difficult but very noble business!

P.S.: Several of my fellow massage therapists go to Black Sea coast. For earnings. They give massages to vacationers on the beaches. On average, they earn, according to them, about a hundred thousand rubles a month.

Combine, so to speak, pleasant with useful.