Needed to open a children's cafe. Own business: how to open a children's cafe. Cafe interior and furniture

Recently, such a type of business as a catering place is gaining more and more popularity. And this is not surprising, because cafes and restaurants can bring good profits. But there are already too many competitors on the market, and in order to earn trust, you need to try, for example, to choose the right concept for the establishment.

One of the promising options is a children's cafe. It will be a great place where service and entertainment will be directed only to small customers. But like any other business, organizing such a business requires a detailed business plan.

Opening stages

It is important for a novice owner to follow all the stages of opening and at the same time not to forget anything:

The first step is to register your business.
Then decide on the concept.
Based on the previous paragraph, a room is selected and appropriate repairs are made in it.
Purchase all necessary equipment, furniture, products and consumables.
After that, you need to hire staff for quality service.
Create an attractive menu.
Then you can set an opening date. To attract the first customers, you can organize an interesting holiday or show program.

Interesting information about this type of activity is presented in the following video:

Activity registration

Before organizing any business that generates income, it is mandatory to register with the tax service. Otherwise, for conducting activities without registration, criminal, tax and administrative liability is threatened.

There are several design options, but it is most suitable for catering. You also have the right to choose the system of taxation. The most profitable will be, in which the legal entity will pay 6% of total income or 15% of net profit.

Market and competitor analysis

Before opening, you need to thoroughly study your direct competitors. See what places such establishments are located in, what they feed there, what programs and entertainment they offer, identify all the weaknesses and strengths.

You should try to find out as much as possible about competing cafes, this also includes the interior of the premises and additional services provided to parents and their children. All this will help in choosing a strategy for getting more profit and the ability to eliminate the mistakes made by competitors in your institution.

Format Options

The popularity of the cafe and the number of customers also depend on the format. You can choose from various concepts that will attract the attention of not only children, but also adults:

Cartoon themed cafe. You can make an institution designed only for little princesses and decorate it in pink colors, as, for example, so far the only Barbie cafe in the world. Or, conversely, for super-heroes. If you want both girls and boys to be among your clients, then choose a neutral theme in the form of a popular cartoon designed for all children. Do not forget about the thematic menu, which will complete the format.
With playroom. In such a place you can play while you wait for your order. As games, you can choose both mobile and desktop. For the mobile, you can install a sports complex or a playground with a soft surface, swings, labyrinths and slides. And so that the children do not run without control, you can hire an animator who will entertain the little visitors with various games. Among board games, puzzles, mosaics, constructors are perfect.
With children's menu. It is not necessary that the institution has a gaming area, and the interior resembles a cartoon. The main thing is that there is a healthy menu for children. Here you can place ordinary tables with soft sofas or chairs, a neutral design suitable for adults and kids. And the menu should contain only healthy dishes and, of course, sweets.

organizational plan

In this section, you need to visually distribute the responsibilities of the staff, step by step describe your actions to open a business. Then things will go faster and easier.

Write down what each employee of your cafe will be responsible for. Then you will know exactly how many waiters, cooks, animators and cleaners to hire. Write down the menu, based on this item, you can calculate the specific amount of certain products. Arrange all the steps taken to open an institution in turn, then you will always know what to do next.

Production plan

First you need to choose suitable place for implementation activities. The premises can be rented or bought, it is also possible to build a separate building. It all depends on the financial capabilities of a novice entrepreneur. The size of the institution must comply with the current law of the Russian Federation, that is, 10 sq. m for two seats.

Accordingly, if in the future you plan to increase the capacity, then the hall area should expand.

The second step is to decide on cafe design. As mentioned earlier, it can be themed or classic. It all depends on your imagination. You can use the services of professional designers.

Once you have decided on the room and its design, you should proceed to drawing up list of required equipment for the kitchen and hall. At the same time, it is necessary to choose only high-quality equipment.

For kitchen:

Refrigerators and freezers.
Small kitchen appliances. This includes meat grinders, coffee makers, blenders and so on.
Cooking plates.
Ovens.
Grill, if the menu is designed for such dishes.
Comfortable tables for cooks.
Large sinks and dishwashers.

For the hall:

Tables at which visitors will eat.
Chairs or sofas.
Beautiful crockery and cutlery.
All the necessary equipment for the play area, if you chose this format.

As for kitchen appliances, it is better to choose among imported items and not save on price. And for the decoration of the hall, you can purchase Russian tables and chairs, here the aesthetic appearance plays the main role.

The next step includes menu development. It should have a wide selection of dishes, and since the cafe is for children, it should also be useful. Be sure to include a dessert section with a wide variety of sweets and children's cocktails. Then each client will find something to their taste and will definitely come back again.

Then it is necessary to carry out selection of a person serving establishment. The standard list of employees should consist of:

Several cooks, but for the first time one may be enough.
Waiters. Their number depends on the size of the room.
If a play area is supposed, then an animator will be required.
And a cleaning lady to keep the cafe clean.

You can do the selection yourself or entrust this work to a professional agency for a fee, which will save you time and ensure a quality result.

Marketing plan

To attract customers, you need to pay special attention to the sign and a variety of effective promotion. As for advertising, it can be:

Announcements in local media (newspapers, television, radio).
Advertising on city blogs, forums and websites.
Distribution of leaflets in public places. It is advisable to choose places where there is a high chance of meeting parents with children.
Introduction of a discount system, bonuses and promotions.

Financial plan

Any business requires initial and monthly investments:

Room rental - about 60,000 rubles, depending on the city and size. You will have to pay monthly.
Its purchase, if the budget allows, is about 2-4 million rubles.
Repair of the premises - 150,000-200,000 rubles.
Purchase of equipment - 150,000-200,000 rubles.
Furniture for the hall - 100,000-150,000 rubles.
Staff salary - 80,000-100,000 rubles, which is a monthly cost.
Purchase of ingredients for dishes - about 50,000 rubles, also monthly.
Advertising to attract customers - 10,000-20,000 monthly.
Monthly taxes to the state - about 30,000 rubles.
Monthly utilities and other expenses - approximately 30,000 rubles.

Estimated total income is 500 000 rubles per month. Subtracting all costs from this, you can get the average net profit - 100-200 thousand rubles. Based on this, we can say that your children's cafe payback in less than a year his works.

Risk Analysis

By making calculations of all possible dangers, you will always be ready for anything and will know how to avoid problems.

The calculation of the risk table consists of:

Possible increase in prices for products used for cooking.
Insufficient demand for products or none at all.
Competitors may lower prices in order to lure customers to them.
Poor solvency of potential consumers.
Increasing state taxes on business.
Deterioration in the quality of raw materials due to which you will have to switch to more expensive options.
Insufficient amount of finance in circulation.

To increase income, you can introduce additional services, for example, baking cakes to order, holding children's parties, field service in nature or at home. The main thing - remember that in any place where catering services are offered, all norms must be observed, and then regular customers are guaranteed to you.

A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.

The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.

The costs of the cafe should be carefully considered in the business plan, and special attention will, of course, need to be paid to the kitchen and the interior of the establishment itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is like a big children's center, but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of \u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of the cost. The price, of course, will vary throughout Russia - in a small town it can be 100,000 rubles or 500,000 rubles a month. Let's stop at the figure of 200,000 per month.

There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account the design solution, at least 300,000 rubles will go to the expenses of the business plan.

There must be a good exhaust and air conditioning in the room so that unpleasant odors do not stagnate in the children's cafe.

In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.

Cafe interior and furniture

The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. Plastic furniture is undoubtedly associated with summer cafes, barbecues, and certainly not with a children's cafe.

Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest point in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.

The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".

It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option is to find emerging artists who need a place to practice and a portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. A simple scheme of work: just pay for consumables, and they draw.

Be sure to have a playroom in the cafe, where at least a minimum amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn an experience :

Legal Issues

We must not forget that before opening a business, it is necessary to register as an individual entrepreneur or LLC, obtain all the necessary documents, pay the state duty, obtain permits from the fire service, from the SES.

At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).

Menu and additional services

You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.

The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. You can come up with interesting names for dishes, follow the beautiful presentation.

The child first of all pays attention to the appearance of the dish, and then to the taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.

Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.

Children's cafe staff

The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to negotiate all orders, answer phone calls, be responsible for the delivery of products and for all children's entertainment.

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!

So, the average cost for a business plan for staff:

waiter - 20,000 rubles (40,000 for two people);
cook - 20,000 (40,000 for two people);
cleaner - 12.5,000 (25,000 for two people);
administrator - 25,000 (you yourself can be it);
accountant (based on outsourcing) - from 10,000;
loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

To begin with, it is wise to use all free promotion methods: create groups on social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends for a good camera for a couple of days, or use your own, if you have one.

It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they will remember this place.

Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and the average order bill.

Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.

Starting capital and payback

So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.

If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.

We hope you succeed!

Roman Agarkov specially for Intellectis

The catering sector, despite the crisis, does not lack interested customers. And a special place in this niche is occupied by children's cafes. Everything here is thought out for children - the design, the menu, and the entertainment program. But many parents try to saturate the life of their child with positive impressions, including through visits to cafes. So there is a demand. It remains only to think over a strategy, draw up a business plan and launch a cafe for small gourmets. How to open a children's cafe from scratch so that the institution pays off in the shortest possible time?

The services of a children's cafe are quite popular among the population today. Here you can not only have a delicious lunch with your family, but also arrange a holiday for your baby. Naturally, the task of the entrepreneur becomes to organize everything in such a way that the children would be interested!

A children's cafe as a business will require a special approach. It will be necessary to find a suitable room, invite designers to work out the design of the restaurant, hire not only cooks, but also animators. If you take borrowed capital to organize activities, draw up a business plan for a children's cafe.

Our business valuation:

Starting investments - from 800,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

What is special about children's cafes

It would seem that there are no differences between an "adult" restaurant and a catering establishment for children - you can act according to the standard scheme. This is not true! To open a children's cafe-restaurant, you need a slightly different approach.

What are the features of the institution for young visitors?

There are no tobacco and alcohol products on the menu! On the one hand, it even facilitates the conduct of business - there is no need to obtain permission from the supervisory authorities to trade these products. There is another side of the coin - the profit will be much lower than in the case of "adult" restaurants, because here you can get a significant part of the income through the sale of alcohol. However, not only sales, but also the use of wines are prohibited. “You can’t do it with your own” - you must strictly follow this rule!
You need to approach the design of the institution especially carefully. And that's a pretty big cost. It is the interior of the children's cafe that will attract in the first place. It is better to involve professional designers in the matter in order to develop a plan and bring it to life. The main rule is that everything should be bright. This is how you attract loyal customers.
It is clear that the dishes in the children's cafe should be focused mainly on small gourmets. At the same time, we do not forget about the interesting names of all the food presented - this attracts the attention of children. Desserts, ice cream, milkshakes, fruit salads - these are the main dishes in the newly opened establishment. Try to make the recipes more focused on healthy eating - this will certainly be noted by the parents of the kids. Replenish the assortment with "adult" dishes.
Many restaurants now provide playrooms for kids so that adults can dine in peace. But in the children's cafe, the play area will have a special purpose - fun events and performances by animators will take place here.

Given all the features of the institution, it becomes clear that it is first necessary to draw up a project for a children's cafe. And for aspiring entrepreneurs, you can consider starting a franchise business.

Evaluate the benefits of a franchise business

The market for children's cafes in Russia is developing rapidly. No wonder so many franchise offers have popped up.

A franchise business gives a novice entrepreneur a lot of advantages - the brand provides all the recommendations necessary for starting a business, helps to find a room and arrange it according to standards, and provides comprehensive support for the entire period of cooperation. And most importantly, you start a business under an already well-known brand, which makes it possible to quickly recoup all costs.

It is worth paying attention to the offers for the sale of franchises of the following brands - Baby Bar, Cinderella, AnderSon, Kinderland, CooldeSac, Smeshariki, Dino Cafe.

When choosing offers from franchisors, compare the terms of cooperation - they can vary greatly. Choose the offer that suits you best! The franchise of a children's cafe, on average, costs 350,000-3,500,000 rubles. It turns out that even without large investments, you can start a profitable business. Approximately in this range are the costs of opening an institution under its own brand. Only in this case, you will have to come up with a name for the children's cafe and independently deal with its design, look for a room, promote the establishment. But if there is no desire to “deduct” a percentage of the profit to the brand owner on a monthly basis, you should think about how to organize a children's cafe from scratch on your own.

Market analysis before starting a business

It is not enough just to decide “I want my own business”. Before investing in a new business, analyze the market.

It is important to find out how many similar offers there are in a particular city. And based on this, make a decision - to open a large children's cafe or a smaller establishment. Be sure to study the offers of competitors (how the interior is decorated, what dishes are offered to customers and how much they cost, what entertainment the animators arrange) - in the future you will have to come up with your own "chips" that will attract visitors to the children's restaurant. Identify the strengths and weaknesses of a competitive business to make your establishment highly profitable.

We collect a package of documents for starting a business

The optimal form of doing business is a limited liability company (LLC). An exception may be a small children's cafe, which does not provide a wide variety of services - holding holidays, training programs and master classes. In this case, you can register a business as an individual entrepreneur.

Registration of business in the tax office will take about 30-60 days. If there is no knowledge in the field of jurisprudence, it is better to resort to the help of a specialist.

But registering a business with the tax office is not the most difficult stage. Supervisory authorities make rather high demands on a children's cafe - all the standards should be taken into account! When you find a room, you will need to contact specialists to create engineering, architectural and technological projects. All documentation is mandatory checked by the SES and the fire inspection. All desserts and hot dishes are also checked by the SES. In general, it will take at least 3 months to collect and certify documents.

Think of a name for a children's cafe - register a brand so that no one "copies" you. The name should be concise - understandable even to children. In the future, when things go uphill, you yourself will be able to sell a franchise.

Location of the children's cafe

Of great importance is the place that you find under the catering establishment.

Here are the requirements:

There should not be a cafe of the same direction nearby. But the "neighborhood" with kindergartens, schools, playgrounds, development centers and sports complexes will not be superfluous - a potential target audience.
It is important that the children's entertainment cafe is located in an area of the city that is easy to get to. Look for a building near bus stops. In the future, parking will have to be organized.
If possible, an open terrace will not hurt - a great place to organize a children's holiday in the summer.

Find a spacious room. Depending on the project, several rooms will be located here - directly a cafe, a games room, a kitchen, a foyer, service and sanitary rooms. The organization of the work of a children's cafe is possible on an area of at least 100 m 2 - and this will be a small institution. To open a large center and the premises will require more space. Electrical wiring, sewerage, heating, water supply - everything must be ready to go!

The design of a children's cafe can be very different - here focus on the chosen concept. Children will surely appreciate the “fabulous” design of the premises - when everything is designed in the style of some popular animated film. All kids love cartoon characters!

To arrange a cafe, you will need an impressive investment - look for construction companies that offer the best prices.

How to equip a children's cafe?

It doesn't matter whether you buy furniture for a children's cafe or kitchen equipment, the main rule is complete safety in operation and compliance with standards. When purchasing everything you need, cooperate only with trusted suppliers!

What equipment to buy for a children's cafe:

In the dining area you need chairs (for both the smallest and older children), tables. All interior items should be comfortable for little visitors! Basic requirements - no sharp corners, bright colors. The best option here is custom-made furniture. But this will require additional investment.
The playroom is equipped with slides, large playhouses or mini-mazes. Here you can not limit your imagination - if the kids feel like in a fairy tale, the success of the institution is guaranteed.
The kitchen will require standard cooking equipment - pots, pans, kettles, mixers, blenders, meat grinders, and more. etc. When choosing equipment, be guided by what the children's menu will be in the cafe.
In order to offer young visitors a beautiful and interesting show for the holidays, one cannot do without lighting and musical equipment - a karaoke system, light balls, microphones, amplifiers, speakers, TV screens. If you have additional funds at your disposal, purchase equipment for "smoke" and "soap" shows - a birthday or New Year will turn out to be very fun.

An entrepreneur will need to purchase other “consumables” to organize activities. And considerable costs are foreseen - carpets, dishes, cutlery, tablecloths, flowers for decorating the interior, toys for the playroom.

As practice shows, the design of a children's cafe, designed for a small number of visitors, and the purchase of equipment cost entrepreneurs at least 500,000 rubles. If you plan to open a large restaurant with many services, get ready for much higher costs - from 1,500,000 rubles.

Staff at the children's cafe

Even a small children's ice cream parlor will require the hiring of qualified staff. And approach the issue responsibly, because children are fastidious “customers”.

Which employees are needed?

The administrator will receive calls from customers, book tables for guests' birthday parties, and participate in the purchase of consumables. The administrator can also manage groups on social networks and the company's website.
There must be chefs in the kitchen. Health certificates are a must! It's great if the chefs know the basics of preparing children's dishes - they have their own characteristics.
The waiters will bring the ordered dishes to the customers. You can think about them having a special uniform according to the theme of the institution - the children will be satisfied.
You can't do without animators. And even if you are not going to organize holidays, you still need at least one educator in the play area.
To get your business up and running, consider hiring a skilled advertiser.

It would be great if all the staff were trained. A children's cafe with animators is a special niche where certain communication skills are required. Each visit to an institution for children should be a real holiday. And who, if not the staff, will provide it?

Development of a children's cafe

The successful development of a children's cafe will directly depend on the establishment's advertising. Think about the promotion scheme at the stage of developing a business plan! Groups in social networks, your own corporate website, distribution of leaflets, articles in thematic magazines, streamers and billboards on the streets - use any advertising tools. It is important to convey information about the services provided to the target audience in all possible ways! It can also be useful to hire a sales manager and buy a telephone database with the numbers of potential customers (in this case, parents) - calling often gives excellent results. Arrange interesting workshops, promotions and sweepstakes in social networks, provide discounts to regular visitors - it is useful to work on the company's image and develop consumer loyalty.

What income should an entrepreneur expect?

It is quite difficult to indicate the exact figure of income - everything will depend on the attendance of the institution and the funds invested in the business.

If we sum up all the expenses (registering a business and obtaining all permits, repairing and decorating the premises, purchasing equipment and consumables, investing in advertising), we get an amount of at least 800,000 rubles. And this is only the case with small cafes!

As for variable costs, monthly you will have to buy food (chocolate, meat, fish, milk - it all depends on the specific menu), pay for the rent of premises and utilities, and transfer salaries to employees. Control these expenses - then there will be an opportunity to correct excessive spending.

If we take as an example already promoted children's cafes, then their net profit is quite decent - about 200,000-300,000 rubles. But at first, you should not count on such high incomes - while the restaurant is unknown to potential customers, there will be much less money. On average, institutions of such a plan pay off in a period of up to 2 years. There are many cases when entrepreneurs go to zero much earlier - already in six months. But this applies more to franchised restaurants - there is full support from the brand owner, which greatly simplifies the task of doing business.

The costs of the cafe should be carefully considered in the business plan, and special attention will, of course, need to be paid to the kitchen and the interior of the establishment itself.

Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:

Premises for rent

It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.

There must be a good exhaust and air conditioning in the room so that unpleasant odors do not stagnate in the children's cafe.

Cafe interior and furniture

The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.

Be sure to have a playroom in the cafe, where at least a minimum amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.

How are children's cafes organized abroad? See for yourself and learn an experience :

Legal Issues

Menu and additional services

Children's cafe staff

The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.

So, the average cost for a business plan for staff:

waiter - 20,000 rubles (40,000 for two people);
cook - 20,000 (40,000 for two people);
cleaner - 12.5,000 (25,000 for two people);
administrator - 25,000 (you yourself can be it);
accountant (based on outsourcing) - from 10,000;
loader - from 5 000.

Total, personnel costs per month - from 135,000.

Advertising

In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.

Starting capital and payback

We hope you succeed!

Roman Agarkov specially for Intellectis

Children's cafe as a separate highly specialized catering establishment is gaining great interest among visitors of all ages. The relevance is due to a wide range of services that allow parents to make a holiday for their children and not put much effort into it. In the playroom, children get an emotional charge, and in the dining room, both a children's menu and a universal menu are presented. Therefore, it is worth thinking about starting an activity in this area - there is an opportunity to get a good profit. In order for everything to work out, you need to draw up a detailed business plan for a children's cafe and determine what investments will be required, after what time the enterprise will generate income.

indicative project

For general acquaintance, we will give a business plan for a children's cafe with calculations in order to understand what costs arise at the initial stage (before the opening of the establishment) and how much time will have to be invested in order for the cafe to pay off. As an example for calculations, let's take the operating children's cafe with a playroom "Penguin", located in the Republic of Mari El, the city of Yoshkar-Ola.

general characteristics

Type of activity: cafe for children, entertainment for children.

Address: Republic of Mari El, Yoshkar-Ola, Chavaina blvd., 41A. Detached 2-storey building with a central entrance. The institution is located in the city center on the boulevard, where there is a large flow of people, especially on holidays.

Premises: 1st floor - dining room 90 sq. m, a bar counter with a showcase, a point for issuing hot dishes, a kitchen, a washing room, utility rooms; 2nd floor - game room 50 sq. m, a sofa waiting area for parents, administrative premises, a smoking room. The total area of the building is 400 sq. m.

Premises for rent.

Working hours: daily from 10 am to 8 pm.

Number of visitors: up to 100 people can be in the dining room at the same time. For this, 15 tables with 5 seats and 5 tables with 3 seats are provided. For babies up to 2 years old, there are high chairs for feeding in the hall. Under the condition of a large flow of customers, the cafe can serve up to 1000 visitors for the whole day.

The game room is designed for entertainment events and a festive table for up to 30 people. One event usually lasts about 2 hours. Up to 300 children can flow per day.

Service list

Dining room:

Breakfasts.
Dinners.
Dinners.
Tea parties.
Cooking, desserts.
Takeaway food.

Playroom:

Games for children.
Matinees, birthdays, other celebrations.
Thematic shows, animators.
Photoshoot.

The main menu of the cafe is represented by European cuisine, which includes:

Different kinds of ice-cream).
Sweet syrup (in assortment).
Cakes.
Baking sweet, meat, fish, vegetable.
Festive cake.
Milkshake (in assortment).
Juices, drinks.
Tea coffee.
Salads, cold appetizers.
Kashi.
Soups (hot and cold).
Meat, fish, chicken (various cooking methods).
Side dishes.

The daily menu is compiled in accordance with the season, a lean and dietary table is possible.

Legal Form

To start the project, you need to register a legal form. In this case, there was an LLC, consisting of 4 founders - individuals who have their share in the business. One of the founders is appointed director.

For registration, select and indicate the OKVED codes:

The main type of activity is code 56 "Activities for the provision of food and beverages".
Additional: 93.2 "Activities in the field of recreation and entertainment."

Form of taxation: USN (income minus expenses). We indicate at the time of registration of the LLC.

Equipment for a children's cafe

It is planned to open a cafe in which all food will be prepared in a personal kitchen. The kitchen room must be equipped with various items, which we list in the table:

Type of kitchen/bar equipment	Quantity	Price for 1 piece	total amount
Refrigeration units for products	1	45 000	45 000
Refrigerator cabinet	2	22 000	44 000
High power electric stove	1	70 000	70 000
Umbrella ventilation	1	15 000	15 000
Electronic balance	3 (one per bar)	4 500	13 500
Cutting table	2	21 000	42 000
Microwave	2 (one for the bar)	7 000	14 000
Kettle (el.)	2 (one for the bar)	2 100	4 200
Oven	1	75 000	75 000
washing compartment	2	11 850	23 700
Racks for dishes and utensils	3	8 500	25 500
Showcase-refrigerator for ice cream	1	27 640	27 640
Showcase-refrigerator for desserts and salads	1	34 700	34 700
Household appliances (blender, meat grinder, vegetable cutter, etc.)	–	–	350 000
Crockery, pots, pans	–	–	150 000
Total			934 240 rubles

In addition to production-type equipment for equipping a children's cafe, you must purchase:

Name	Quantity	Price per unit in rubles	Total amount, rub.
Cash register with card payment terminal	1	60 000	60 000
Light box	1	30 000	30 000
Dining room furniture:
Dining table	20	8 600	172 000
dining chair	60	1500	90 000
Children's chair	10	1 200	12 000
Soft sofa	10	9400	94 000
Clothes hanger	10	1350	13 500
Television	2	32 000	64 000
Playroom:
Soft sofas	8	9 400	75 200
Cabinet furniture (racks for toys)
high open	4	8 000	32 000
Low open	2	3 500	7 000
closed low	2	4 700	9 400
Children's tables with chairs (set)	4	6 000	24 000
Toys	a lot of	250 000	250 000
Total			933 100 rubles

We have deduced the total costs that lie ahead for equipping the kitchen, dining room and games room. In addition, it is necessary to furnish administrative premises with furniture. This may take at least 500,000 rubles, the cost depends on the agreement with the furniture company.

Organizational moments

Equipping a children's cafe is not the only cost item for business owners. In order for the institution to start working, it is required to go through instances that will require certain fees for projects and permits. If the premises are not renovated or the chosen concept does not match what we would like, funds will be required for designer services, repairs and materials:

So, before the opening, we have to make investments in the amount of 5,157,840 rubles without purchasing the necessary raw materials for cooking, preparing events for the opening of a cafe and additional expenses. You can safely lay 1,000,000 rubles for this. Additionally, it is worth adding to the costs the column of your own investments (about 1,500,000 rubles), which will have to be used for the smooth operation of the cafe until the institution reaches the stage of self-sufficiency. Perhaps, in the course of work, you will have to buy additional equipment.

To summarize, to launch a project for a children's cafe with a playroom, it is necessary to invest 7,660,000 rubles. But this data may change from current circumstances, choice of partners, prices, discounts and other advantageous offers.

Project launch plan

The opening of the cafe is scheduled for early summer. This is the most active period for family vacations, the opportunity to eat ice cream, sit in a cozy place. Children's Day is a good reason to open up. Let's present all the stages of preparation in the schedule by months:

	January	February	March	April	May	June
LLC registration, paperwork	+
Order of the project to the designer	+
Work of designers on technical and engineering equipment	+	+
Purchase of finishing and building materials		+
Repair work		+	+	+
Systems installation			+	+
Equipping with equipment, furniture, appliances, related products				+	+
Coordination and receipt of permits for opening a cafe from the fire service, SES and energy sales				+	+
Staff recruitment, search for agencies for organizing children's parties				+	+
Menu and price approval				+
Equipping the cafe with a cash register and software				+
Complete set of premises with cabinet and upholstered furniture, interior items					+
Order of a printing company for the production of a printed version of the menu and price list					+
Marketing Campaign					+
Drawing up contracts for the supply of necessary products, first deliveries					+
Opening of a children's cafe with a playroom. Organization of a free holiday on the occasion of Children's Day						+

To meet the deadline, you should not put off the start of design and work with the designer in the back box. In the course of work, unforeseen circumstances may arise that may slow down the following stages. It is not necessary to hire a separate person for control. It is better to take everything under personal responsibility and negotiate everything on your own. Only then there will be no additional costs and the cafe will open on the appointed day.

We complete the staff

Despite the fact that the cafe is just starting its work, the staff must be fully staffed. The establishment is open every day for 10 hours. People must rest. Need two full shifts. Work hours may be flexible or variable. We are hiring employees for the kitchen, dining room, children's room.

Chef: 1 unit, 5-day work week from 11 a.m. to 7 p.m., days off on Sunday and Monday.
Cook: 4 units, 2 people per shift, work 2/2.
Confectioner: 2 units, 1 per shift, 2/2.
Assistant cook and pastry chef: 4 units, 2 per shift, 2/2.
Warehouse manager: 1 position
Seller-cashier in a bar: 2 units. in shifts.
Waiter: 4 units, 2 per shift, 2/2.
Administrator: 2 units, in shifts.
Educator in the children's room: 2 units, in shifts.
Maintenance worker: 2 units, in shifts.
Dishwasher: 2 units, in shifts.
Ancillary workers: 4 units, in shifts.

Additionally, you can invite an animator who leads the holidays to the staff on a part-time basis or an agency agreement. Each employee performs duties in accordance with the job description signed upon employment.

Payroll costs are reflected in the table:

Job title	Number of units	Salary of one employee, rub.	Total amount, rub.
Chef	1	40 000	40 000
Cook	4	30 000	120 000
Confectioner	2	30 000	60 000
Assistant cook and pastry chef	4	15 000	60 000
Warehouse manager	1	18 000	18 000
Seller-cashier	2	15 000	30 000
Waiter	4	15 000	60 000
Administrator	2	20 000	40 000
caregiver	2	10000	20 000
Part-time accountant	1	12 000	12 000
Cleaning woman	2	12 000	24 000
support worker	4	8 000	32 000
Dishwasher	2	12 000	24 000
Total	30		600 000
Tax deductions			180 000
Consumption			780 000

For the first time, employees are set a fixed salary. When the profitability of the enterprise is visible, a revision of salaries is possible. You can introduce a reward system to stimulate employees, depending on the good reviews of visitors. But it should be borne in mind that a sharp increase in the level of income of employees can negatively affect the income of a cafe.

Profit figures for the children's cafe

To assess the profitability of the project in the business plan, we will show the calculations of monthly revenue for the year:

Based on the fact that the children's cafe will open at the peak of visits, then in the first months the revenue will be higher than during the cold period. The following indicators were taken into account:

The average check is 300 rubles.
The number of visitors to the dining area in the summer season (June-September): weekdays - 500 people x 300 = 150,000 rubles; weekends and holidays - 800 x 300 = 240,000 rubles.
The number of visitors from January to May: weekdays - 300 x 300 = 90,000 rubles; weekends and holidays - 400 x 300 = 120,000 rubles.

The playroom will generate a profit of about 700,000 rubles per month, provided that 5 events are held per day for children with an average check of 5,000 rubles. To determine the period when net profit will appear and profitability will be visible, it is necessary to calculate the monthly net profit.

We take as a basis for calculations a monthly profit of 3,500,000 rubles. Subtract the cost of wages, taxes, rent (400 sq. M x 700 rubles = 280,000), groceries, utility bills, advertising campaign. The total amount of expenses can be 2,500,000 rubles. In the balance we get 900,000 rubles. Of these, it is worth setting aside part of the funds for unforeseen circumstances, for example, 300,000 rubles. Investments in opening a cafe amounted to 7,660,000 rubles. In 12-13 months, the cafe will reach its payback. The funds invested in the project will be worked out.

The next summer season will bring a net profit of 1.5-2 million rubles. Revenue will grow because the institution will gain recognition. High traffic also plays its role, because the cafe is located on the central boulevard of the city.

Competition and the need for advertising

To understand what marketing strategy to choose for the project owner, you need to study possible competitors and understand if there is a threat from them. In the same area there are cafes, coffee shops, bars. But they are aimed at adult visitors or youth. For family leisure, where it will be interesting and useful not only for adults, but also for children, there are no similar establishments. Therefore, fierce competition is not expected.

Business cards and booklets can be laid out in children's institutions.
Advertising in the media (newspapers, advertising catalogs, which are laid out on racks in retail outlets).
Creation of a website and page in social networks.
Favorable cooperation with companies organizing children's holidays. They themselves will recommend a cafe for a birthday or other events.
Attracting regular customers with the help of a bonus system - a fixed or cumulative discount.

In addition to organizing ways to attract visitors and increase profits, do not forget about the constant monitoring of the company's activities, the search for new ideas for the holiday, recipes, menu adjustments, and anti-crisis measures. For example, lowering the check amount in the morning hours, when the flow is minimal, will allow you to attract more people and increase profitability.

You also need to keep an eye on how the staff works. The specificity of the cafe is serving children and their parents, with the main focus on the child. If he likes it, parents will not be able to refuse to rest only in this place. The staff must be polite, kind, so as not to displease visitors. It is also worth considering the original design of the uniform, which will match the interior and the specifics of the institution.

The more satisfied visitors, the more positive recommendations and new faces. Word of mouth is the best advertisement.

After conducting a series of studies, evaluating the amount of investment and possible profit, let's summarize: the opening of a children's cafe with a playroom in the center of Yoshkar-Ola was an excellent investment and gave a constant profit for many years. It is quite possible that similar success awaits you in your region.