Despite the presence of a large number of catering establishments in our country, there is a lack of specialized cafes for children, especially in medium and small cities. Such places for young visitors are very popular, and there is a perfectly reasonable explanation for this.
Everything has been thought of in the children's cafes - bright colorful design, comfortable ergonomic furniture, a menu that includes the favorite delicacies of kids and, of course, entertainment programs that will give visitors an unforgettable experience. The demand for the services of entertainment outlets for children is very high. This fact should attract the attention of aspiring entrepreneurs, because with the right organization of a cafe, its activities can turn into a very promising business.
How to open a children's cafe from scratch?
Before you learn how to open a children's cafe from scratch, you need to understand the features of its work. It should be understood that, unlike restaurants and bars, there are no alcoholic drinks and tobacco products. It is known that it is alcohol and cigarettes that bring good profits to the owners of entertainment establishments. On the other hand, when opening a cafe for young visitors, a novice businessman will not have to spend significant money on acquiring the appropriate licenses.
It is also worth considering the features of the menu for kids. Even a simple cake, if it has a catchy name, will be popular and sold in large quantities, because it will attract the attention of a children's audience. The list of dishes should include milkshakes, juices, sodas, desserts and exotic fruit salads that children love.
As practice shows, children spend most of their time in a cafe playing games and taking part in fun shows. Animation programs are especially successful, so businessmen should pay special attention to the selection of professionals who can provide interesting exciting shows.
Important: novice entrepreneurs should conduct a thorough market analysis, study the concept of competitors, take into account all the nuances of such establishments, and then develop their own project for a children's cafe and think over a list of unique services for potential visitors.
Business registration
A cafe for children as a business is subject to mandatory registration with the tax service. If you plan to open a small business, it will be enough to register an individual entrepreneurship. This procedure will not take much time, and its cost will not exceed 800 rubles.
For large cafes, LLC registration is preferable. This will enable the entrepreneur to work with legal entities, as well as a number of other advantages enjoyed by representatives of small and medium-sized businesses. To register an LLC, you will need to pay a fee in the amount of 4 thousand rubles, as well as 10 thousand as the authorized capital of the organization.
Individual entrepreneurs can choose the USN as a taxation system, and companies registered as legal entities can choose UTII. After registration, an entrepreneur needs to obtain permits from regulatory organizations, such as:
- Rospotrebnadzor;
- fire inspection;
- sanitary and epidemiological service.
It is worth getting permission from local authorities. Please note that a cafe for children, like other catering establishments, cannot operate without quality certificates for toys and food. In addition, you will need to have in the package of mandatory documents:
- agreement with the owner for the lease of premises;
- work contracts with staff;
- contracts with suppliers.
If an entrepreneur wants to open a bar from scratch, he must know that the presence of invoices and quality certificates for each food supply is a prerequisite for work. In addition, all employees are required to be at the workplace, having a sanitary book with them.
Important: depending on the type of activity, whether it is a children's cafe, vegetable business or own production, the entrepreneur must specify OKVED when registering. In this case, code 55.30 is suitable - "Activities of restaurants and cafes." Detailed information about the work of small and medium-sized businesses (for example, how to pay payroll taxes) can be found in the department of the Federal Tax Service when contacting the relevant specialists.
Choice of concept
The choice of the concept of the enterprise should be approached with special responsibility, because not only its attendance, but also the level of income will depend on it. A cafe for little visitors is a special place where every child should enjoy the time spent, for which you need to create the necessary conditions. First of all, it is recommended to carefully consider the design of the room, decor, colors, and also correctly divide it into certain zones - areas for eating, holding shows, game rooms, places for recreation.
You will definitely have to carefully work out the concept of a playground for young visitors. To make the pastime of children exciting, you can organize:
- attractions;
- place for intellectual games;
- do-it-yourself corner.
In addition, it is worth considering the option of organizing active recreation for visitors, for which it is necessary to equip the institution with sports equipment, slides, carousels and a pool with balls. Please note that the playroom must provide a high level of safety for children, so the equipment must be selected with a soft finish that excludes injuries.
In order to effectively develop the concept of a children's cafe, a novice businessman can analyze competing organizations and, based on the data obtained, come up with his own “zest”. To do this, it is necessary to determine what kind of leisure would be interesting for children and their parents, what dishes and drinks should be included in the menu, whether it is worth focusing on organizing full breakfasts and lunches. A businessman must understand that without a preliminary detailed analysis of this niche, investing his own funds will be meaningless and risky.
Room search
The success of the enterprise will largely depend on the choice of the location of the children's cafe. Internal areas must be at least 100 m? and include:
- dining area;
- the venue for the games;
- service premises;
- installation of attractions;
- administration office;
- kitchen.
If you plan to open a large entertainment venue, you will need much more space. For example, this will be required to organize a roller skating platform, install trampolines, slides, etc. You can open a cafe for children in a city shopping or entertainment center, on the ground floor of a suitable residential building, or look for a separate building for this purpose.
It is extremely important that the cafe can be easily reached; there should be ample parking near it. It is also worth considering the possibility of implementing thematic design of the exterior, which will attract a large number of customers. An important point that you need to pay attention to when choosing a room for a cafe is the availability of serviceable engineering communications. These should include:
- waste system;
- water pipes;
- electrical network and lighting system;
- supply and exhaust ventilation;
- fire alarm;
- video surveillance and security systems.
Increased requirements are imposed on the power grid, since it must withstand a significant consumer load, because a large amount of equipment will be connected to it. In a residential building, you can also open a cafe for children, but it should be borne in mind that the building should not be demolished. Such information can be obtained from the BTI and the department of architecture of the city.
As a rule, in residential buildings they look for areas for opening such types of businesses as, for example, a grocery or tea shop, hairdressers, beauty salons, pharmacies, etc. This is primarily due to the fact that the cost of renting them is low. SanPiN 2.3.6.1079-01 prescribes the requirements for premises for public catering establishments that must be met. As for the price for renting space, its average amount is 120 thousand rubles. It is worth remembering the need for repair work, for which you will have to spend about 200 thousand rubles.
Purchase of equipment
The purchase of equipment for a children's cafe will require considerable investments from the entrepreneur. To open a business, you need to equip the kitchen, game rooms, purchase inventory, furniture, and auxiliary equipment. A sample list of equipment might look like this:
- cookers;
- cutting tables;
- household appliances (meat grinder, coffee maker, milkshake machine, mixer);
- sinks;
- tableware.
To equip the play area, you will have to purchase furniture, paintings, attractions, play sets and entertainment equipment (modules, slides, a pool with balls, trampolines). It is mandatory to include in the item of expenditure the purchase of air conditioners, security systems and video surveillance. To equip a small cafe, the area of which does not exceed 100 m², you need to spend at least 2.5 million rubles (for comparison, to equip a mini-bakery, you will need about 400 thousand rubles at the start).
Personnel attraction
Which employees are better to invite to work in a cafe for children? If it is planned to open a small institution, the staff will consist of the following specialists (with a salary):
- pastry chef (2 people) - 50 thousand rubles;
- game hall employee (2 people) - 30 thousand rubles;
- bartender-waiter (2 people) - 40 thousand rubles;
- cleaner (2 people) - 36 thousand rubles.
In total, the salary of employees is 156 thousand rubles. You will also need to pay for the services of animators (from 40 thousand) and an accountant (10 thousand), which can be remote specialists. Thus, the monthly cost of personnel remuneration will amount to 206 thousand rubles.
Conducting an advertising campaign
What marketing strategy to use to effectively attract customers? It is better to launch advertising shortly before the opening of the cafe, so that the target audience knows in advance about the upcoming event. To disseminate information, the entrepreneur should use the media. In addition, a good result will give:
- promotion of a children's cafe on the Internet;
- placement of information on outdoor advertising elements (billboards, banners, streamers);
- distribution of flyers and leaflets in public places;
- announcements in public transport and metro.
Do not forget about creating a business card site for a cafe, where it is periodically recommended to publish all kinds of promotions for targeted visitors. The cost of the advertising campaign will be about 20 thousand rubles per month. When a cafe for children begins to receive visitors, information about its activities will quickly spread among people, which is also a good means of attracting the target audience to your business.
The interior of the children's cafe
Children love bright colors and beautiful pictures, so the design of the cafe should be developed in accordance with this feature. In many institutions, the walls are painted with rich colors, while the images can be completely different. For example, thematic graffiti, as well as fairy-tale and cartoon characters, look good. Even at the stage of project development, special attention should be paid to safety, because most of the visitors are children, and they should not be harmed.
The use of slippery floor coverings should be avoided, because the child may fall and hit during the game. When choosing furniture, you need to pay attention so that it is without sharp corners. It is better to buy tables with a rounded shape, and instead of chairs, use soft sofas, ottomans or bean bags.
On the floors in the playrooms, it does not hurt to lay soft mats, which will avoid injuries. It is important to provide good interior lighting and create a comfortable environment for visitors. The interior should have a stylish bright decor. It is worth entrusting the design of the cafe to a professional designer. The more comfortable the little visitors will be, the more popular the cafe will become.
Children's cafe business plan
To find out how much money is needed at the start, to determine monthly costs and possible income, you should develop a business plan for a children's cafe. The initial one-time investment includes:
- registration of an enterprise with permits - 40 thousand rubles;
- rent (100 m?) - 120 thousand rubles;
- repair, designer services - 300 thousand rubles;
- purchase of equipment - 2.5 million rubles;
- production of advertising (website, streamers, banners, outdoor signage) - 200 thousand rubles;
- purchase of the first batch of products - 100 thousand rubles;
- other expenses - 100 thousand rubles.
In total, in order to open a cafe for children, it is necessary to invest 3.36 million rubles. You will also need to calculate your monthly expenses. They are formed from the following indicators:
- rent - 120 thousand rubles;
- social contributions, taxes - 50 thousand rubles;
- staff salaries - 206 thousand rubles;
- utility bills - 20 thousand rubles;
- grocery shopping - 150 thousand rubles;
- other expenses - 15 thousand rubles.
Thus, an entrepreneur will have to pay 566,000 rubles for a month of cafe operation. Usually, when located inside a shopping center, the attendance of the establishment will be greater - about 100 people a day. Consider the possible income of a small cafe with the number of 50 paid orders per day.
With an average check of 500 rubles, the daily revenue will be 25 thousand rubles. Such attendance will allow you to return the investment in 7-10 months and then ensure a stable profit. In 30 days, the cafe will bring 750 thousand. From this amount, you need to subtract 566 thousand (monthly payments), you get 184 thousand rubles of net profit.
Children's Cafe Franchise
Many entrepreneurs at the beginning of their activities experience a number of difficulties with starting a business. The main problem is the lack of money. For this reason, it is worth considering an option such as a cafe franchise for children.
What will a person get when cooperating with a franchisor? First of all, he will be able to apply a ready-made business model to achieve success, in addition, his company will work under a well-known brand. The interaction of private enterprises with franchisors has a number of undeniable advantages. We list some of them:
- business development on a ready-made effective project;
- quick start due to the popularity of the trademark (franchisor);
- business support at all stages of development;
- receiving significant discounts from a partner;
- providing high-quality raw materials and equipment for the production of products.
In addition, the entrepreneur is provided with assistance in training employees, paperwork, finding premises and other privileges. Each franchisee pays a lump-sum fee and pays royalties. Cooperation with a partner allows you to quickly recoup investments and does not require huge investments, as is the case, for example, with the KFS franchise. Consider several well-known companies offering franchise cooperation:
- TM "Ander Son". The organization is a network of family-type cafes where each visitor can purchase delicious homemade pastries and author's confectionery. There are playrooms for children, and a cozy atmosphere reigns in the halls for clients. The menu of the cafe contains gourmet dishes for kids and adults. Franchisees in cooperation receive the right to use the trademark for 5 years, while territorial conditions are negotiated with the company. To start running a business, you will need a start-up capital of 1.9 million rubles. The entrepreneur is obliged to pay a monthly fee - 10% of the proceeds. The profitability of the business is about 25%. Subject to the recommendations of the franchisor, the funds will pay off within 1-1.5 years.
- TM "Kinderland". The establishments of the network have everything for a first-class holiday and a great pastime for the whole family. Cafes have a stylish design. The franchisee receives the necessary information support, as well as the opportunity to apply effective marketing tools. Taking into account the entrance fee, the entrepreneur needs to have 3.5 million rubles at the start. Monthly deductions are 5% of revenue. Investments pay off on average in 1.5 years.
- TM "Cinderella". Cafes of this brand are very popular among both children and adults. Customers can enjoy gourmet cuisine, have a comfortable rest, and for young visitors, professional animators conduct unforgettable show programs. The franchisee will receive not only a stable profit, but also tremendous pleasure from cooperation with the company. The lump-sum contribution is 1.5 million rubles, and 5% of royalties must be paid from the business turnover. Investments at the start - from 2.5 million rubles, which will pay off in 10-12 months of work.
Opening a children's cafe is an attractive prospect for forward-thinking entrepreneurs. This niche is only gaining momentum in our country, but it already brings a good profit to those who are ready to organize a full-fledged children's leisure. Below is a detailed business plan for a children's cafe with calculations made for Yekaterinburg.
Brief description of the project (calculation for Yekaterinburg)
- Starting investment: from 2,000,000 rubles.
- Payback period: at least 10 months.
- Annual net profit: about 1,600,000 rubles.
- Break-even point: from 3 months.
Project Summary
Business idea: opening a children's cafe focused on young families with above-average and average incomes, with children from 6 to 14 years old. They want to have a good rest, budget and tasty food. The key advantages in this case will be prompt service, delicious food and the availability of an equipped play area.
Organizational form: individual entrepreneur or LLC. If you are planning a small cafe, then you can limit yourself to IP. A larger institution requires the opening of an LLC. You will need to pay a state duty, obtain permits from the fire service and the SES (the cafe room must comply with sanitary standards).
In this case, transferring the execution of all documents to outsourcing will help to reduce costs and time resources according to the business plan of a children's cafe.
Project Description
The target audience: married couples aged 25-42 years with children from 6 to 14 years old, with an average and higher income level.
Average number of visitors per day: according to this business plan for a children's cafe, the number of visitors per day can vary from 40 to 120.
Children's cafe offers the following services:
Location: If you are planning to open a children's cafe from scratch, consider its location. Competing establishments nearby will increase the break-even point. But the proximity to recreation areas, the availability of the metro and convenient parking, on the contrary, will play into the hands.
The area of the premises, according to this business plan, is at least 50 sq.m. When choosing a room, remember that it will need relevant documents on fire safety and compliance with sanitary standards (fire safety rules (PPB 01-03) and SanPiN 2.4.1.3049-13).
Working hours: from 11:00 to 20:00
The cost of opening a children's cafe is at least 2,000,000 rubles. Financing of the project is carried out at the expense of own funds.
Calendar planning for the launch of a children's cafe
| Stage name | 1 month | 2 month | 3 month |
| Drawing up a business plan | + | ||
| Registration of an individual entrepreneur or LLC, preparation of documents on fire safety and SES | + | ||
| Search for premises, lease agreements | + | ||
| Interior design and playroom | + | ||
| Purchase and selection of equipment for cafes and games room | + | ||
| Obtaining permits | + | + | |
| Personnel search | + | + | |
| Training | + | + | |
| Marketing Campaign Launch | + | ||
| Beginning of work | + |
Production plan
Equipment for children's cafe
An approximate list of equipment needed to open a children's cafe.
| Equipment | Quantity | Cost in rub. |
| Furniture (in the hall and game room) |
|
320 000 |
| Kitchen equipment |
In addition, included in the total cost:
|
480 000 |
| Educational games and soft toys in the playroom |
|
100 000 |
| Books and TV | 200 books and 1 TV | 100 000 |
| Office equipment for employees |
|
80 000 |
| Cookies for every table in a cafe | 20 boxes of cookies (48 packs of 4 cookies each) OREO | 20 000 |
| Total: | at least 1,100,000 |
organizational plan
State formation
The service will help you concentrate on business development without being distracted by paperwork. Evaluate its benefits - the first month is free.
Marketing strategy
Marketing expenses plan at the opening stage:
| Item of expenses | Quantity | Cost in rubles |
| Flyer production/distribution | 1 flyer / 2000 pieces | 10 000 |
| Writing a chain of announcements / posting on social networks for a month | 30 texts / 200 resources | 27 000 |
| Placing articles in online media, on forums | 12 press articles | 35 000 |
| Menu development (design) / production | 2 menus (special offer: dinner delivery and main) / 3000 | 23 000 |
| Creation and placement of a banner on the forums of the district | 2 banners / 80 sources | 15 000 |
| Performance of artists at the opening of the cafe and souvenirs for children | Musical group / 50 baskets with children's toys | 40 000 |
| Total: | 150 000 |
*The calculation was made taking into account the costs at the initial stage of the project. Monthly advertising costs do not include the production of a sign with the name and the production of additional banners.
Financial plan
Planning expenses for the starting month and income for the year
According to the business plan, about 2,000,000 rubles need to be invested to open a children's cafe with a playroom.
- For equipment, repair and design: 1,100,000 rubles.
- For salary: 450,000 rubles.
- For advertising: 150,000 rubles.
- For rent, lawyers, security, outsourcing: 250,000 rubles.
- Reserve fund: 50,000 rubles.
Annual income is from 1,600,000 rubles.
Risk management
The main factor is competition from nearby fast food restaurants (most have a children's menu). A thoughtful children's space, a comfortable interior and a good entertainment platform - master classes, entertainment shows, animation services - will help reduce the risk.
Another significant risk is unplanned expenses. Little visitors usually do not stand on ceremony with the objects around them. In a children's cafe, individual elements of the interior or components of the playroom can break and deteriorate more often than in a regular establishment. Competent financing will help to minimize the risk: lay a certain amount for force majeure expenses. And when finishing the room, give preference to the most durable materials with a high wear resistance class.
The most important rule in business is to find your niche. Some entrepreneurs are seriously thinking about opening a children's cafe, but many competitors and high demands scare away from this venture. Yes, you will have to invest a lot of money and effort, but with proper business management, the payback of the project will not be long in coming.
Is it profitable to open a children's cafe?
Opinions on the profitability of a children's cafe vary greatly:
- such an establishment is not a public catering establishment, so the likelihood of receiving high income from the sale of cakes, sweets and other food is very doubtful;
- entertainment programs for children will bring much more than other activities;
- the demand for children's cafes is extremely low: no one will visit the institution.
However, it is simply impossible to give an accurate estimate for all possible cases in advance. It all depends on every single detail of the business, so you should clearly define the structure of all points. And do it better before:
1. Food.
Parents bring their children to the children's cafe, obviously not to feed the child (the prices are too high), but to arrange a holiday or pamper the kids. However, everything is in the hands of the entrepreneur: if the treats are made in the best possible way, made from quality products, and the margins are higher than competitors, then incomes can be significantly increased.
But there is a downside: when opening a children's cafe, it is important to seriously study the market and analyze the demand among the population. It is possible that the consumer segment will not be able to afford expensive treats, which means that the business will suffer significant losses.
2. Entertainment.
Contests, songs and other programs and events will indeed bring the most income. But this does not make sense if all other components of the institution are at a minimum level.
3. Attendance.
It directly depends on the region, the chosen place, prices and other indicators. It is for this reason that it is so important to draw up in advance, fully think over a business strategy and analyze the market qualitatively.
All the features mentioned are a preliminary assessment of the profitability of the business. More accurate amounts and a general idea of the effectiveness of the activity can be found out only after a thorough study of demand.
Children's cafe business plan
In any business, it is important to draw up a clear plan that the entrepreneur will follow in the course of his activities.
Its presence will seriously affect the success of the business, because thanks to it you can foresee possible difficulties in advance, accurately determine the main goals and thoroughly study future income and expenses.
A business plan should consist of the main points that directly affect the profitability of a children's cafe:
1. Market analysis and placement.
The first thing to do is to check this area of \u200b\u200bbusiness, namely:
- analyze demand;
- study all competitors, find their strengths and weaknesses;
- understand your own advantages and disadvantages, and then decide whether they are enough to attract potential customers;
- find a suitable place to open, etc.
It is important to note that it makes no sense to open an institution near competitors. They already have a permanent audience, therefore, they will have the main flow of visitors, while a certain skepticism will remain towards the new children's cafe.
It also makes no sense to open an establishment in a shopping center, next to the game rooms, for the same reason. It is best, in principle, to discard places where there is a certain number of regular customers:
- next to a pizzeria / catering / other entertainment establishments;
- shopping centers;
- development centers, etc.
The most advantageous location for a children's cafe will be the most distant from competitors area where there is demand. This is where the information collected about potential customers will help - the presence of young families, small children and places for family leisure in the chosen place (you should remember about competitors).
Sleeping areas are the main part of the target audience. Such places will have a good effect on the attendance of the institution and its profitability / payback.
2. Space and design.
Having found various options for opening a children's cafe, it is imperative to focus on the GOST 30389-95 standard. This document clearly indicates the required dimensions:
- 1.6 sq. m per seat (50 people will need an area of about 170 sq. m);
- Mandatory availability of storage and working premises;
- the play area for children should be 75-100 sq. m.
Opening a children's cafe without a play area is not profitable, because it is games and entertainment in this institution that will bring the maximum income to the entrepreneur. If there is no gaming hall, it may be better to open an ordinary cafe (it will be much more profitable in economic terms).
If the building for the children's cafe is built separately and not rented, then during construction it is necessary to comply with the requirements of the document GSN (DBN) 360-92.
According to the requirements, the premises must be present:
- heating;
- ventilation system;
- electricity;
- water pipes;
- full compliance with the requirements of the sanitary and epidemiological station and the fire service.
Although the play area for children occupies most of the room, space should also be allocated for the cafe area, bathrooms, kitchen, dressing room, vestibule, warehouse. Given all this, 120 sq. m - the minimum allowable size for a children's cafe.
The decoration and design of the institution should be handled by a professional designer. A "cartoon" style with appropriate decorations is perfect. The cost of designing a children's cafe is on average from 1,500 to 3,000 dollars. However, you can find cheaper options, but in such establishments the interior is of great importance, so the quality of design should be at its best.
3. Equipment.
An important point of the business plan, which should take into account all the necessary equipment, furniture and take care of their compliance with the sanitary rules of catering (in particular, SanPiN 42-123-5777-91):
- furniture: tables, chairs, bar counter, benches;
- household appliances: a refrigerator, a stove, a meat grinder, etc. (a coffee machine, a cocktail machine, a showcase with treats are also possible);
- child-safe utensils;
- lighting and music equipment, for example, for various events, birthday celebrations;
- costumes for staff and animators;
- specific paraphernalia: various decorations with cartoon characters, inflatable structures, a dry pool, swings, balloons, etc.;
- alarm system for the protection of the institution;
- additional plumbing (for example, washbasins).
Also, for a full-fledged business, it is necessary not only to buy cash registers, but also legalize them in accordance with all the rules. More details about them will be discussed below.
4. Suppliers.
Any person understands that all products intended for children must be of the highest quality. Therefore, suppliers should be chosen accordingly, otherwise the reputation of the establishment will suffer catastrophically without bringing profit. And perhaps even serious losses.
If the child is poisoned by food / drinks, and the guilt of the entrepreneur is proven, very serious amounts will have to be paid. First, a fine for negligence and neglect of the requirements of GOST, and then - compensation to the victims. The judicial system in the Russian Federation is extremely serious about cases in which children have suffered, so the entrepreneur should take care that this never happens.
5. Menu.
People come to the children's cafe for the purpose of the holiday, and not to eat a hearty meal. The best option would be to add a pizza menu, french fries, various sweets, etc. to the map. The menu should not be large. It is enough to focus on the most famous and popular dishes so that they are often bought.
Photographs are required for the menu. They can be ordered from the designer, but it is better that the photos correspond to the prepared dish as much as possible so as not to disappoint visitors. It would also be a good idea to make creative names for a children's cafe: ordinary pancakes can be called "Pancakes from Masha and the Bear."
But stupid puns should be avoided. It is unlikely that parents will appreciate, for example, the name of the hot dog "Cat in the test." Everything should be approached with a twist, but within the permissible limits. The main goal of the institution is a sense of celebration and a kind, happy atmosphere. With this approach, profit will not keep you waiting.
Menus don't always have to be static. In the hot season, you can supplement the menu with ice cream and soft drinks, and in winter, hot chocolate, etc. will work great.
It is important to remember that you can not refuse healthy food. On the contrary, it should be promoted in the first place, but designed creatively. Many children do not like porridge, but, for example, a beautifully decorated wheat porridge with the addition of fresh fruit will play its role perfectly. Parents will also appreciate such efforts, which will positively affect the reputation of the institution.
6. Staff.
Working with children implies the presence of certain skills, abilities and psychological balance. All this should be taken into account. And even the cleaners, who really do not have contact with the kids. After all, the abundance of children's laughter can piss off any unprepared person, but just nervous breakdowns and a tense state of the staff are absolutely useless.
For a children's cafe you will need:
- waiters;
- nannies (female staff working directly with children and doing everything to please or amuse them);
- administrator;
- accountant;
- cleaners;
- guards;
- animators;
- cooks and confectioners.
It is quite logical that each of the employees should masterfully perform their work. You should not hire unverified people even for the position of cleaners, everything should be of the highest quality, because this is done for the sake of children, and all these steps will directly affect the reputation of the institution, and therefore potential income and profits.
7. Marketing.
A well-written business plan, in which all these points will be mentioned and studied in detail, will be the basis of the business. It will give a complete picture of all costs, profits, possible risks and benefits.
Registration and documents
A children's cafe is a business like any other. Therefore, it is mandatory to register it. To do this, it is enough to draw up a list of all the necessary documents:
- register or legal entity, depending on the desired form;
- specify (55.30 for RF);
- obtain permits from the sanitary and epidemiological station, gas and fire services, strictly comply with their requirements (the amount of fines can be significant, especially since this is the safety of children);
- permission to advertise (required if a sign is installed, which is legally an outdoor advertisement);
- registration of personnel in accordance with the Labor Code;
- lease/ownership agreement for the premises;
- register a cash register with the tax service;
- organize a "visitor's corner" in accordance with legal requirements;
- have certificates for the quality of products and equipment used.
If you have any difficulties in preparing documents, you can contact an experienced lawyer who will help in this matter. On average, it will take from 3 to 5 months to prepare all the documentation (a lawyer can do it faster, but you will have to pay extra for urgency).
Costs and profitability
When opening a children's cafe initial capital will be spent on:
- repair work in the premises - $ 170 per 1 sq. m;
- purchase of furniture, equipment, etc. - about 20-25 thousand dollars;
- preparation of documentation - $ 250 + legal services, if necessary;
- creating a corporate identity - $ 500;
- purchases from suppliers (initial) – $2,000;
- design decoration of the gaming hall - $ 3,000.
Costs are shown in dollars due to the constantly changing exchange rate of the ruble. Moreover, many procedures will be paid in foreign currency.
All prices are approximate and may vary depending on many factors.
Fixed (monthly) expenses will be:
- rent - 8-10 dollars per 1 sq. m;
- utility bills - $ 350 and more, depending on the size of the institution;
- wages to employees - $ 200 each + services of employees in the form of piecework payment;
- taxes - individually, but approximately $ 150 will have to be spent;
- replenishment of goods from suppliers - about 1 thousand dollars, if there are regular visitors.
The total cost of opening a children's cafe will be about 40 thousand dollars.
In general, a children's cafe will pay for itself in 3-4 years, but this period may vary depending on the success of the business, its popularity and the amount of rent. Events to order (birthday parties, etc.) are paid on an individual basis, depending on the resources spent by the institution.
How to open a children's cafe (video)?
A children's cafe is a fairly successful type of business. Its profitability depends on the correct, level of service, quality of products and equipment. However, starting such a business is very difficult, so aspiring entrepreneurs can face serious difficulties.
A children's cafe is a business that is just beginning to gain momentum in Russia - not only in large, but also in small cities. We would advise you to pay your attention to this niche, since this business is quite interesting and will certainly be in demand.
The restaurant business is generally a very profitable business. The organization of children's leisure is slightly less inferior to it in terms of money turnover. Well, if you combine these two areas, consider that you guessed it with a profitable niche. The only thing that is required in this business is to cook truly high-quality food from fresh products, treat preferences with understanding and draw up a competent business plan for a children's cafe before opening.
The costs of the cafe should be carefully considered in the business plan, and special attention will, of course, need to be paid to the kitchen and the interior of the establishment itself.
Be sure to watch the video in which the real owners of children's cafes talk about how the business works from the inside:
We think it becomes clear right away that the cafe will be noisy, the children will play there, run and have fun. Parents will invite animators, magicians and various other show programs to the institution. You yourself can offer this as an additional service, having previously agreed on a percentage with the children's hosts. This one is like a big children's center, but with good food. Parents would really like this, since usually all the food is ordered “from outside”: cafes, restaurants, or you have to cook large portions of food at home and bring everything in containers. In a children's cafe, such a tedious function for them disappears by itself.
Premises for rent
It is best to rent a space for a cafe. It should be very spacious, besides, do not forget about the kitchen - there should also be enough space.
In order for you to be able to accommodate 3 birthdays at once in your cafe, you will need an area of \u200b\u200bmore than 200 m², this must be taken into account when developing a business plan. For now, consider the 200 m² option to get an idea of the cost. The price, of course, will vary throughout Russia - in a small town it can be 100,000 rubles or 500,000 rubles a month. Let's stop at the figure of 200,000 per month.
There is no need to rent premises “from scratch”, that is, not intended for a cafe. It will be easier to convert an existing facility into a children's cafe. The premises will need to be renovated, taking into account the design solution, at least 300,000 rubles will go to the expenses of the business plan.
There must be a good exhaust and air conditioning in the room so that unpleasant odors do not stagnate in the children's cafe.
In addition to custom birthdays (and they will be held mainly from Friday to Sunday), the children's cafe can work as usual, for example, from 11 am to 7 pm, in order to bring additional profit. Take into account in the business plan the fact that the cafe should be located in a place with high traffic, where families walk. For example, central alleys, squares. Or just in the center, but put a small board somewhere in a crowded place, that a children's cafe, for example, is right around the corner. A sign over a cafe also costs money - from 20,000.
Cafe interior and furniture
The children's cafe should be spacious enough, it should have a lot of space for children's games. It is obvious that even if you have a “game room” specially assigned to the cafe, the children will not be limited to it and will run around the entire institution. Therefore, pay great attention to furniture: it should not contain sharp corners, should not be bulky, but at the same time it should be strong enough, and also light. We would not advise buying plastic furniture, as this will not give a pleasant surroundings for the establishment. Plastic furniture is undoubtedly associated with summer cafes, barbecues, and certainly not with a children's cafe.
Buying all the necessary furniture for the hall, children's playroom and kitchen is probably the biggest point in the initial waste in the business plan for a children's cafe. If you buy at least 50 chairs, 10 tables, all the necessary cutlery, tablecloths, a bar counter, a dry children's pool, toys, etc. The cost of buying furniture in a business plan is from 500,000 rubles.
The room should look bright enough, but not so bright that the children want to add something of themselves to the interior by drawing a picture with a felt-tip pen on the wall.
Before opening a children's cafe, you need to get to know children's interests closely: what cartoons they like now, what they are interested in. We think it makes no sense to design everything in the style of old, Soviet cartoons, which modern children do not even know about. Drawings of these cartoon characters can be in a children's institution, but not in the foreground.
The main visitors of the cafe are still children, and it is they who will brag to each other that they were in your cafe, passing this information to each other, and they, in turn, to their parents. A kind of "children's word of mouth".
It will not be enough to hire one designer to decorate a children's cafe, you also need to call artists who will paint the walls with your favorite cartoon characters. It is possible to hire professional artists, but this is a rather large expense in a business plan at the start. The best option is to find emerging artists who need a place to practice and a portfolio. Preliminary it is necessary to conduct a thorough selection of candidates so that it does not turn out completely bad. A simple scheme of work: just pay for consumables, and they draw.
Be sure to have a playroom in the cafe, where at least a minimum amount of some items for children's entertainment will be provided: wall bars, balls, toys, ropes, a dry pool with balls.
How are children's cafes organized abroad? See for yourself and learn an experience :
Legal Issues
We must not forget that before opening a business, it is necessary to register as an individual entrepreneur or LLC, obtain all the necessary documents, pay the state duty, obtain permits from the fire service, from the SES.
At the expense point of a business plan, this is not as expensive as everything else (from 5,000 - individual entrepreneurs, from 11,000 - LLC), but still it takes a lot of time. You can ask some outsourcing company to do all this for you, even if you overpay twice as much. But this is the case, of course, if you are running out of time with the opening of a children's cafe or you want to get down to business as soon as possible, and not papers (which is actually the right idea).
Menu and additional services
You must be able to cooperate with people who are directly involved in organizing children's leisure: animators, soap bubbles, master classes, making birthday cakes to order and much more. This will be a separate line in the business plan for the institution. Find out what is popular with children now, offer various services based on these preferences. For example, a birthday cake with the image of your favorite cartoon character.
The menu of a children's cafe should be very well thought out. Even if you love Caucasian cuisine and are going to feed your children with barbecue, you need to be creative in this matter. It is not necessary to serve them, as in an expensive restaurant, of course. You can come up with interesting names for dishes, follow the beautiful presentation.
The child first of all pays attention to the appearance of the dish, and then to the taste. Your products should always be as fresh as possible, because children do not have such a strong stomach, and it can be poisoned even by yesterday's tomato. And if a child suddenly becomes ill in a children's cafe, the reputation will be instantly ruined. Moms will instantly spread this information around the city before you have time to wait for the end of the work shift.
Dishes should be not only tasty, but also necessarily healthy, parents also follow this. Let the menu, in addition to sodas, have fresh fresh juices, vegetables, fruits, juices. Prices should not be too high so that parents of almost any income can come to the children's cafe.
Children's cafe staff
The staff of the children's cafe should include an administrator, which you yourself can be at first, in order to closely monitor everything. It is the administrator who will have to negotiate all orders, answer phone calls, be responsible for the delivery of products and for all children's entertainment.
The cafe will require 2 waiters per shift (4 people in total), two cooks per shift (4 people in total), a cleaning lady - one per shift (2 people in total), an accountant, a loader.
The salary of the waiter here should be more than in other establishments. Why? Firstly, in a children's cafe, the waiter will not receive any tips. Secondly, it will not work on a percentage, since all orders are discussed with parents and administrators in advance. The waiter only needs to serve the guests well so that they are satisfied. Do not take waiters with a "sour face" on their face, because working with children always requires a smile!
So, the average cost for a business plan for staff:
- waiter - 20,000 rubles (40,000 for two people);
- cook - 20,000 (40,000 for two people);
- cleaner - 12.5,000 (25,000 for two people);
- administrator - 25,000 (you yourself can be it);
- accountant (based on outsourcing) - from 10,000;
- loader - from 5 000.
Total, personnel costs per month - from 135,000.
Advertising
In order for the children's cafe to work, it is necessary to conduct a competent advertising campaign, the monthly advertising costs in the business plan are from 20-30 thousand rubles per month.
To begin with, it is wise to use all free promotion methods: create groups on social networks, tell friends, friends of friends, take pictures of the interior, dishes, menus. To do this, it is not necessary to hire a professional photographer, you can ask your friends for a good camera for a couple of days, or use your own, if you have one.
It is necessary to warn everyone in advance about the official opening, invite some bright presenters to it, for example, a science show, magicians or people on stilts. Play several discount cards with a 10% discount on upcoming orders. It is important to treat all children with something very tasty, for example, unusual chocolates, so that they will remember this place.
Over time, it will be necessary to make a website where there will be convenient navigation through all sections. Today, parents use the Internet to find a children's cafe, because. you can choose a convenient location, evaluate the interior without leaving your home, as well as find out the menu and the average order bill.
Print business cards, distribute them to your friends, acquaintances, just people on the street who walk with their children. Print your menu and cafe address on a small format of flyers, ask to leave these flyers in kindergartens, children's clubs and children's centers, as well as in family cafes. In return, you can offer to keep their flyers. In general, mutual advertising is always good and beneficial for both parties.
Starting capital and payback
So, having calculated the total cost of opening a children's cafe in the business plan, we calculate the amount - this is about 2 million rubles. The amount, of course, is not small, but you can see the return on the cafe within a few months after the start of work.
If, on average, we predict in a business plan a monthly revenue of 400,000 rubles, and monthly expenses - 300,000, the business will pay off in a couple of years. Do not forget that at the start, the revenue is always lower than after at least six months of work, when you will already be recognized. In addition, working with children is a noble cause and remains “afloat” in any season, in any year.
We hope you succeed!
Roman Agarkov specially for Intellectis