- Market prospects
- Description of products and services
- Production plan
- Recruitment
- Marketing plan
- Financial plan
- Step-by-step plan for opening a children's cafe
- Which OKVED to indicate when registering a business for the provision of children's cafe services
- What documents are needed to open a children's cafe
- Do I need permission to open a children's cafe
- Similar business ideas:
Business plan for organizing a children's cafe in a residential area of the city.
How much money do you need to open a children's cafe
According to the calculations of the business plan for opening an institution, it will be necessary to invest about 3,600,000 rubles:
- Repair and design of the premises - 500,000 rubles.
- Purchase of equipment - 2,300,000 rubles.
- Purchase of raw materials and ingredients - 150,000 rubles.
- Advertising budget (creation of a website, advertising sign, etc.) - 200,000 rubles.
- Business registration, approvals and permits - 50,000 rubles.
- Other expenses - 100,000 rubles.
- Reserve fund - 300,000 rubles.
Market prospects
Currently, there are very few decent cafes in our city where you can take your children. In a city with a population of more than 200 thousand inhabitants, only two establishments are open, working for young visitors. Moreover, these establishments do not provide a proper list of services, have a meager menu and an extremely small customer service hall. A children's cafe is a place where both parents and their children can have a good rest. While waiting for the order, children can play in the game room, participate in contests, chat with cheerful animators. Our project will be cost-effective for a number of reasons:
- Extensive menu and entertainment programs
- Not a high average check
- Convenient location of the institution
- Bright design, pleasant decoration of the visitors' hall
- Lack of competition
Description of products and services
In order for the cafe to have a good meal not only for children, but also for their parents, the range of dishes will be quite wide. Here is just some list of what will be presented in the restaurant's menu:
- Breakfasts
- Business lunches
- hotter
- desserts
- Hot drinks
- Soft drinks
- Children's menu
- Ice cream
The sale of strong alcoholic beverages is not provided. Among other things, in our institution it will be possible not only to eat well, but also to have fun. For children, the cafe will have a free playroom with attractions (play labyrinth, dry pool, slide, etc.). It is planned to provide services for organizing children's parties, attract animators, and arrange the festive table (balloons). The average check of the order according to preliminary calculations will be 500 rubles per person. The convenient location of the institution, high traffic and active advertising allow you to get an average attendance of at least 90 people a day. Thus, you can count on an average revenue of 45,000 rubles per day. Naturally, the planned attendance will not be received immediately. It may take months of work for the establishment to gain popularity.
The average daily attendance in the first year of operation will be 78 people.
Download business plan for a children's cafe
Production plan
According to the plan, the first floor of an apartment building will be used to accommodate the institution. This room in a new brick house, specially designated for organizing a business (non-residential premises), meets all the requirements of the SES and fire safety. The area is 135 sq. m. Such a space will be enough to successfully arrange a kitchen area, a visitor service room, a play area, a storage and utility room, and a restroom. The rent will be 94,500 rubles per month (700 rubles/m2). The cafe will be located in a densely populated residential area of the city, with a large number of new buildings. This place was not chosen by chance, as a large number of young families with children live here, who are potential customers of the establishment.
What equipment to choose for opening a children's cafe
Equipment for the children's cafe is planned to be purchased in the following composition:
- Refrigeration equipment for food storage
- Kitchen equipment (meat grinders, mixers, stoves, work tables, coffee makers, etc.)
- Auxiliary equipment (dishwashers, air conditioning and ventilation system)
- Game room equipment (game modules, dry pool, labyrinth)
- Security system (fire extinguishers, fire alarm, security system, etc.)
- Furniture for visitors and bar counter
- Crockery and other utensils
According to preliminary calculations, about 2.3 million rubles will be spent on equipping the cafe. The main suppliers of products and ingredients will be local producers and wholesalers. Part of the goods will be purchased at wholesale bases in the regional center. The cost of purchasing products will be about 350 - 400 thousand rubles per month.
Recruitment
As staff, it is planned to employ a chef, several cooks (4 people), waiters (3 people), an administrator, a purchasing manager, animators (under agency contracts) and handymen (loaders, cleaners). The services of an accountant are planned to be taken on an outsourcing contract. The permanent staff list will include 14 - 18 employees. The total wage fund will amount to 240 thousand rubles. per month.
What taxation system to choose for a children's cafe
The organizational and legal form of the organization will be a limited liability company consisting of two founders. As a taxation system, it is planned to use UTII - a single tax on imputed income.
Marketing plan
In order to attract customers to our institution, it is planned to conduct a bright advertising campaign. Internet resources (social networks, website, forums), outdoor advertising (banners, billboards), media (television, radio), distribution of leaflets will be used. On the opening day, the cafe will organize an extensive celebration with a unique program, with the involvement of animators, photographers and video operators. Guests will be offered free meals and drinks. The lion's share of visitors to the children's cafe are birthdays. This is a very important part of the customer audience, since a lot of money is spent on a birthday (on average, 6-12 thousand rubles). As a rule, at least 5-6 families of 10-15 people come with the birthday person. This means that by attracting birthday people, you can receive significant revenue. Our cafe will have a special promotion when ordering a festive table for a birthday, a cake will be given as a gift.
Financial plan
Let's move on to the calculation of the main business performance indicators. The fixed monthly expenses of the cafe according to the business plan will include:
- Room rental - 94,500 rubles.
- Salary - 240,000 rubles.
- Insurance deductions - 72,000 rubles.
- Products and ingredients - 400,000 rubles.
- Utility expenses - 30,000 rubles.
- Accounting (outsourcing) - 8,000 rubles.
- Taxes (UTII) - 7,000 rubles.
- Other expenses - 25,000 rubles.
Total - 876,500 rubles.
How much can you earn by opening a children's cafe
Net profit following the results of the first year of operation will amount to 3.5 million rubles. The profitability of the cafe according to the plan is 33%. With such indicators, the payback of the initial investment in the business will come after 12 months of the institution's operation.
Recommended download a business plan for a children's cafe with our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Business plan for a children's cafe: analysis of the market situation + selection of premises + necessary equipment + personnel + final estimate + financial costs.
"Children are the flowers of life." So that these flowers do not spoil your life, they need to diversify their leisure time, and one of the ways can be a special children's institution where they can have fun without any problems.
At the same time, this is quite enough for cafe owners.
If you are at least generally familiar with this format, then it makes sense to start your own business. So let's open children's cafe - business plan such an institution will be our topic.
Business plan for a children's cafe: business features and preparation for launch
Children's Cafe is a place that combines the features of a catering establishment and an entertainment center.
At the same time, first of all, it is a cafe where people (in our case, children) come to eat and drink deliciously, and the entertainment program comes second - without prejudice to the main type of activity.
Thus, as for any restaurant, the choice of dishes is basic for a business plan for a children's institution. It should include not only children's assortment, but also an adult one - for parents (after all, they are the ones who pay for the events).
The menu should include dishes for all occasions of children's life:
- breakfast
- solemn event (matinee, birthday, etc.).
- business event (increasingly, companies hold "corporate parties" for the children of their employees combined with an adult part, such as a business lunch, for example).
Therefore, a children's cafe should be ready to offer its visitors hot dishes (soups, side dishes), cold snacks, desserts (including ice cream), pastries, and a variety of drinks.
The only thing that distinguishes such an institution from adult analogues is the absence of alcohol. This should be offset by a wide range of soft drinks.
The first part of the business plan is clear - the cafe itself (kitchen, hall with waiters, etc.), but the second, entertainment part, is the “creative territory” - here you must show all your originality in order to build.
Balloons and animators in our time are hardly manageable. Almost obligatory are small attractions like a labyrinth and a "pool" with large balls.
How to open a children's cafe in a crisis?
The crisis reduces the purchasing power of the population, which adversely affects the income of entertainment establishments. These are not essential goods to sell.
However, the level of income of Russians is still not so low as to completely refuse to visit such places.
Children's cafes fight for their market segment in different ways, but today all of them are united by relatively low prices and an attempt to expand the range of services through creativity.
As you can see from the graph, despite some recessions, even when the economic crisis was at its peak, cafe attendance was growing.
If we take into account in the business plan of the children's institution that economic growth is expected from the end of 2017, then this “curve” will grow even more intensively.
If you open a children's cafe in a shopping center with good traffic, then its attendance will approach 100 visitors per day.
However, not everything is so perfect. Yes, even if attendance slowed down growth, but did not stop it, however, the average check fell by almost half and today is no more than 500 rubles per person. Interestingly, there were more checks with small and large amounts, but the middle segment sank the most.
If 90 customers enter our establishment per day (the average for children's cafes in the Russian Federation), then even a sagging check of 500 rubles will give us a revenue of 45,000 rubles.
So the market is definitely alive and has good prospects in terms of building your business, etc.
What do you need to open a children's cafe in Russia?
In addition to the premises and equipment, which we will consider in more detail in the next section, in order to open a children's cafe, you need to formalize the business, as well as pass an inspection by the SES and other services that issue work permits.
The issue of registration depends on the scale of your activity, which should be taken into account in the business plan in advance.
For a small institution, the status of an individual entrepreneur (IP) is sufficient, while for a larger one it may be required. It is believed that for full-fledged work, it is the second option that is optimal, since it combines the advantages of both medium and small businesses.
So, from microbusiness LLC takes the opportunity of preferential taxation under UTII (“imputation”). The tax on imputed income allows you to pay based not on the proceeds, but on the area of the institution, which, given our small children's institution with big ambitions, looks promising.
At the start of a children's restaurant business, this may not be very profitable when the influx of customers is not very large, but then, when the cafe is promoted, the amount of taxation will be very modest.
How to open a children's cafe and what is needed for this?
After the initial registration of the business, you should take care of purchasing equipment and hiring staff. But it’s worth starting with the premises, because without it there will be no cafe itself.
Since our establishment is small and compact, you can get by with an area of up to 100 sq.m.
In the mall, renting it will cost you about 90,000 rubles per month. However, if you intend to work "to the fullest", then you will have to find a room with a size of 135 sq.m, where you can accommodate a large company of visitors and hold matinees without hesitation.
If you find a room in a residential building or business center near the mall, you may be able to reduce the cost of rent while increasing the area.
In order for the business to be profitable at the start, it is not recommended to go beyond 90-100,000 rubles per month for rent.
By the way, the business plan for a children's cafe for a mall and for a separate establishment in a residential area can be quite different. In the first case, the main cost items, in addition to equipment and personnel, will be rent, and in the second, advertising.
1. We buy equipment for a children's cafe
Equipment for a children's cafe is divided into three types:
- Canteen;
- kitchen;
- Auxiliary.
The first can include not only forks and spoons, but also tables, chairs for visitors, a bar counter, etc. That is, everything that is in the guest room and is associated with eating.
Kitchen equipment includes the following units:
- Cooking stove (or stoves);
- Chef's tables;
- Hand inventory;
- Small kitchen equipment (mixers, meat grinders, coffee makers, milkshake machines, etc.);
- Refrigeration and freezing equipment;
- Tableware;
- Dishwashers;
- Cleaning equipment.
We include everything that was not included in the first two categories, including entertainment equipment for a children's cafe, to auxiliary equipment:
- Ventilation system or air conditioning;
- Security system;
- Fire protection system (at least sensors and a fire extinguisher in the kitchen);
- Entertainment equipment (children's slides, play modules, ball pool, etc.).
At current prices, all equipment in a small children's cafe can be purchased for 2-2,500,000 rubles.
You can’t download that it’s cheap, but if you work by analogy with large networks, you will have to pay at least twice as much.
2. Consumables for opening a children's cafe
When compiling a business plan for a children's cafe, you need to take into account that monthly consumables include not only food, ready-made drinks and semi-finished products, but also such trifles as balloons, stationery (children love to draw, and animators do drawing contests), etc.
For the full functioning of the children's cafe, even before you open it, it is better to think about logistics and find partners among wholesale suppliers. If you do not want to work with small companies, then it is better to get acquainted with the work of large wholesale depots.
The cost of consumables will be from 300 to 500,000 rubles, therefore, we will take the average for calculations - 400,000 rubles per month.
3. Recruiting staff in a children's cafe
Since a cafe, even a children's one, is a catering establishment, there are staffing requirements that cannot be bypassed.
The entire staff is divided into hall workers and cooks. The first are waiters and hall administrator(sometimes you can do without the latter).
The second group includes a chef, his deputy (sous chef) and two or three simple chefs, each of which has his own specialization: hot dishes, side dishes and desserts.
If you work according to the European model, you will have to hire more chocolate and sauce masters- masters of sauces, however, in our latitudes, children's cafes rarely resort to their services in order to save money.
There is also a third group administrative staff, which does not appear in the hall or in the kitchen. This is a director, accountant and procurement specialist.
Thus, the staff of even a small cafe should include 3-4 kitchen employees (cooks), 2-3 waiters, an administrator, a director, a purchasing manager and additional staff.
They have to work in two shifts. In our case, this is not only movers/cleaners, but also animators whose task is to entertain children.
The staff is considerable, but you can save money by hiring people not for a full day, but for specific events. It must be understood that all staff are busy only during serious feasts, and the rest of the time people will rest.
Also, part of the responsibilities can be assigned to outsourcing - accounting services, for example, and the owner of the enterprise himself can deal with the purchase of products.
As a result, it will be possible to meet 250 000 rubles per month.
4. Marketing costs of a children's cafe
When the staff is staffed and the equipment is purchased, it's time to add a promotion section to our children's cafe business plan.
Depending on what format you have chosen - a children's restaurant in the mall or a "cafe at home", you will need to bet either on outdoor advertising or on social networks.
However, the accents will be different, but the instruments will not change:
- Web Promotion: launching a business card site, its promotion in search engines, ordering contextual advertising, promoting a group in social networks, etc.
- Outdoor advertising: billboards, streamers, banners, advertising in transport and in crowded places, printing and distribution of leaflets.
- Press and TV: advertising in the media.
- "Word of mouth": in this area, this is a key promotional tool that will develop over time.
For example, on opening day, make a big free party for children and their parents with a limited set of entertainment (anything over this will have to be purchased). Preliminary, of course, it will be necessary to advertise it, to hire operators and photographers in advance.
Equally important is a flexible system of discounts. So, for example, you can make cumulative discounts (the more you go to a children's institution, the less you pay) or quantitative (the more visitors, the higher the total discount).
You can also make discounts according to the principle: "buy 5 cakes - get the 6th free", which, according to market players, works flawlessly. If we take into account a solid margin (sometimes it reaches 100% of the wholesale cost), then even a “free” cake will fully pay off.
Total expenses for a children's cafe: a business plan in the calculations
At the end of the article, it makes sense to evaluate our business plan for a children's cafe in rubles - to indicate the final estimate.
It looks like this:
| Initial investments, to open children's Cafe | Repair and design of the premises | RUB 500,000 |
| Purchase of equipment | RUB 2,300,000 | |
| Purchase of raw materials and ingredients | 150 000 rub. | |
| Advertising budget (creation of a website, advertising sign, etc.) | 200 000 rub. | |
| Business registration, approvals and permits | 50 000 rub. | |
| other expenses | 100 000 rub. | |
| reserve fund | 300 000 rub. | |
| Permanent monthly expenses establishments | Premises for rent | RUB 94,500 |
| Wage | 240 000 rub. | |
| Insurance deductions | 72 000 rub. | |
| Products and Ingredients | 400 000 rub. | |
| Communal expenses | 30 000 rub. | |
| Accounting (outsourcing) | 8 000 rub. | |
| Taxes (UTII) | 7 000 rub. | |
| Other | 25 000 rub. |
The total amount of expenses: 876,500 rubles.
The profitable part of the business plan for a children's cafe at such expenses will look like this:
As we see, yield is approximately 30%(in the example 33%, but it is always better to play it safe and take a lower figure).
Payback - approximately 12 months. If inflation is taken into account, the payback may take a year and a half, but if the projected economic growth begins, then it can be completed in 9 months.
So, how to open a children's cafe we already know. We also know its financial performance, approximate staffing, target audience, etc.
How to open a children's cafe or restaurant?
Learn about the features of such a business:
The point is small - to find capital and competently invest it in the business ...
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Starting your own business requires considerable investments, but its owner not only earns good profits, but also receives high authority. In this article, we will talk about one interesting direction. It will be about how to open a children's cafe.
Features of the children's cafe
Some believe that the organization of a children's and an adult restaurant is very similar to each other, but this is a delusion. An institution for children has many features, and if you do not take them into account, then most likely you will not see big profits.
The first feature is that tobacco and alcohol products are completely absent in them, while ordinary restaurants can receive a significant part of the profits through the sale of wines. In addition, a complete ban on the consumption of such products is introduced in children's restaurants.
To open a successful children's cafe, you need to pay great attention to the interior.. It is best to arrange an institution in rich and bright colors. Walls can be decorated with posters and pictures of your favorite cartoon characters. Chairs, tables, tablecloths and even napkins - everything should be very beautiful and bright. After all, the child should feel like in a real fairy tale. If the kid likes in your restaurant for the first time, then he will call his parents to you again and again and say: “I want to go to a fabulous cafe.” This will provide not only regular guests, but also many new little customers who will be called by friends.
Another very important feature of such an institution is the menu, which should include children's dishes.. Of course, it should have a huge selection of cakes, sweets, milkshakes, ice cream and other sweet delicacies, but do not forget about a healthy and satisfying menu. To draw the attention of children to such dishes, you can give them interesting names and offer an original design.
Seeing the name of the salad "Princess's Castle" or the dessert "Fairy's Treat", the kid will immediately say: "I want to try it!". And even if a simple fruit salad with chocolate syrup is hidden under the dish, it will become a very tasty treat for the child. Such a move will make your restaurant attractive from the point of view of parents who will be happy to treat their children to healthy food. It will no longer matter to them how much a regular vegetable soup costs, if the child really likes it.
Another interesting idea is to offer waiters different costumes.. This approach will appeal not only to children, but also to adults who will come to you with pleasure not only for a delicious treat, but also to cheer up. In addition, take care to create a playroom so that during children's games, adults can have some rest. On weekends, you can invite clowns, artists, animators to the playroom so that the kids have more fun. And on a large TV you can broadcast your favorite children's cartoons.
Market analysis and documentation
Before opening a children's cafe, you need to conduct a thorough market analysis. It is not enough just to decide: "I want my own business." It is important to decide where to start your business and how to organize it properly. This will allow you to find out about competitors, where exactly such establishments are located in the city, how many there are in total, how they work, what weaknesses and strengths they have. Try to find out as much as possible about other children's cafes: how the interior is decorated, what additional services are provided, what is included in the menu, how much this or that dish costs. At the same time, try to create your own original concept.
As a form of ownership, the best option would be a limited liability company. Such organizations are treated with great trust not only by your customers, but also by suppliers. For a small restaurant, registration of an individual entrepreneur is also suitable. In addition, to start a business, you will need to obtain a patent for this type of activity. And these are just the first steps towards creating your own business in a small town.
Once you have selected the right space, it is important to sign a lease agreement, which will form the basis for the creation of architectural, engineering and technological projects. All these documents should be certified by the SES. It usually takes about 3-6 months to receive a complete package.
Choosing the location of the children's cafe
To open a children's cafe, you need to pay great attention to choosing a suitable place in the city. This question has its own subtleties.
- Please note that your direct competitors are not nearby, but at the same time there should be establishments visited by children nearby. For example, parks, schools, playgrounds, kindergartens, shops with children's clothing and toys, children's hospitals and so on.
- It is very important that the chosen place is spacious. As we have already noted, a good children's restaurant is not just an institution that serves favorite children's delicacies, but also a whole entertainment complex with a play area and clowns. It would be optimal to choose to place up to 60 seats on an area of 100 m 2 and allocate a playing area of 30-50 m 2.
- In addition, you can allocate a separate room for children's activities with animators, an area for parents where adults can relax, as well as an outdoor terrace.
Interior and equipment
When the premises are selected and the documents are signed, you can start finishing the premises.
When creating a unique interior for your children's restaurant, you need to take into account a number of features:
- All furniture and other interior items must be adapted specifically for the little guests of the cafe. It is best to make furniture to order.
- If possible, the play area should not overlap with the dining area.
- The interior decoration should appeal to children, attract their attention. If in your cafe the kids feel like in a real fairy tale, success is guaranteed to you. They will want to return again and again to the magical world that you created.
- The play area should contain children's slides, balls, toys, houses, various playgrounds and much more so that little visitors always have fun.
Cafe design projects for kids
Of course, no less attention should be paid to the equipment of utility rooms and kitchens.
When purchasing equipment for a children's cafe, you should pay attention to the following criteria:
- Safe use, compliance with SES standards;
- Ease of use for parents and children;
- Attractive in appearance, made of quality materials;
- Play equipment should be easy to clean.
Before you open a children's cafe, you need to carefully consider everything and take into account every little thing. Decorations for decoration, tableware, furniture and dishes - everything must be designed in the same style and comply with safety requirements.
In a children's institution, it is worth completely abandoning furniture with sharp corners so that little guests do not get hurt. Dishes are also best purchased from unbreakable materials. For the smallest visitors, it is necessary to purchase side chairs with belts. Toilets, mirrors and washbasins should also be child-friendly and low. For changing clothes for babies, it is worth providing a changing table in the toilet room, which is not available in many establishments. This will give you a significant advantage over your competitors.
Children's cafe staff
Recruiting staff for a children's cafe is a very difficult task, especially if you are planning to start your business in a small town. At the same time, you should think not only about how much a good cook and waiters will have to pay, but also about the high professionalism and qualifications of all the staff of your establishment.
The main criterion that you need to rely on when selecting waiters and animators is love for children. Also pay attention to the easy nature, attentiveness, optimism, pleasant appearance, cheerfulness, patience and the ability to get out of any situation with a smile on your face, which is not always expected from staff in ordinary cafes. All these qualities will help your employees find a common language with both parents and young guests.
It is important that waiters always know how to listen to children. In this case, the menu should be served to children first, and only then to parents. Little guests should know that this fairy tale is primarily created for them.
Teach your staff to create a small party for each child. And then he, along with his parents, will become your regular guest.
Of course, the importance of the work of the chef, as well as his assistants, cannot be underestimated. To open a profitable children's restaurant in a small town, you need to carefully work out the menu, give dishes interesting names and decorate them. At the same time, it is very important to add some ingredients even to simple stewed vegetables or porridge that will turn them into a real delicacy. And only a professional chef with a rich imagination can handle this.
Marketing policy
Of course, to open a children's cafe, you need advertising. Moreover, if you are not working in a small town, it is best to limit yourself to attracting children and parents from the surrounding areas. To launch large-scale advertising will require significant investments, but it may not be effective enough.
Demonstration advertising shows the best results - colorful facade design, beautiful and bright shop windows and an interior that is attractive to children. For regular customers you can offer a system of discounts. Other marketing methods are used less frequently.
Financial plan
Before you open your own children's cafe, you need to calculate how much money you need to start a business.
Given the location of the institution near crowded places, parks or children's institutions, the cost of renting it even in a small town will be quite high. The cost of renting a room can exceed 100 thousand per month. Interior design, renovation of the premises and the purchase of equipment and furniture will require from 600 to 900 thousand rubles. And advertising at first is enough to invest 20-30 thousand rubles. The cost of salaries of employees will be from 200 thousand per month.
In general, you will need about 500 thousand rubles to organize a business. It will take from 300 to 500 thousand rubles to repair the premises.
For the purchase of raw materials from suppliers, you will have to spend from 200 to 500 thousand rubles, depending on the complexity of the menu. In this case, the average check will be from 500 rubles.
Thus, the average monthly income will be from 300 to 500 thousand rubles, and the payback of the business ranges from 6 months to two years, depending on the volume of investments.
At the same time, it is important to remember that the key to your success will be love for children and the desire to create a real fairy tale for your little guests.
Children's cafe as a separate highly specialized catering establishment is gaining great interest among visitors of all ages. The relevance is due to a wide range of services that allow parents to make a holiday for their children and not put much effort into it. In the playroom, children get an emotional charge, and in the dining room, both a children's menu and a universal menu are presented. Therefore, it is worth thinking about starting an activity in this area - there is an opportunity to get a good profit. In order for everything to work out, you need to draw up a detailed business plan for a children's cafe and determine what investments will be required, after what time the enterprise will generate income.
indicative project
For general acquaintance, we will give a business plan for a children's cafe with calculations in order to understand what costs arise at the initial stage (before the opening of the establishment) and how much time will have to be invested in order for the cafe to pay off. As an example for calculations, let's take the operating children's cafe with a playroom "Penguin", located in the Republic of Mari El, the city of Yoshkar-Ola.
general characteristics
Type of activity: cafe for children, entertainment for children.
Address: Republic of Mari El, Yoshkar-Ola, Chavaina blvd., 41A. Detached 2-storey building with a central entrance. The institution is located in the city center on the boulevard, where there is a large flow of people, especially on holidays.
Premises: 1st floor - dining room 90 sq. m, a bar counter with a showcase, a point for issuing hot dishes, a kitchen, a washing room, utility rooms; 2nd floor - game room 50 sq. m, a sofa waiting area for parents, administrative premises, a smoking room. The total area of the building is 400 sq. m.
Premises for rent.
Working hours: daily from 10 am to 8 pm.
Number of visitors: up to 100 people can be in the dining room at the same time. For this, 15 tables with 5 seats and 5 tables with 3 seats are provided. For babies up to 2 years old, there are high chairs for feeding in the hall. Under the condition of a large flow of customers, the cafe can serve up to 1000 visitors for the whole day.
The game room is designed for entertainment events and a festive table for up to 30 people. One event usually lasts about 2 hours. Up to 300 children can flow per day.
Service list
Dining room:
- Breakfasts.
- Dinners.
- Dinners.
- Tea parties.
- Cooking, desserts.
- Takeaway food.
Playroom:
- Games for children.
- Matinees, birthdays, other celebrations.
- Thematic shows, animators.
- Photoshoot.
The main menu of the cafe is represented by European cuisine, which includes:
- Different kinds of ice-cream).
- Sweet syrup (in assortment).
- Cakes.
- Baking sweet, meat, fish, vegetable.
- Festive cake.
- Milkshake (in assortment).
- Juices, drinks.
- Tea coffee.
- Salads, cold appetizers.
- Kashi.
- Soups (hot and cold).
- Meat, fish, chicken (various cooking methods).
- Side dishes.
The daily menu is compiled in accordance with the season, a lean and dietary table is possible.
Legal form
To start the project, you need to register a legal form. In this case, there was an LLC, consisting of 4 founders - individuals who have their share in the business. One of the founders is appointed director.
For registration, select and indicate the OKVED codes:
- The main type of activity is code 56 "Activities for the provision of food and beverages".
- Additional: 93.2 "Activities in the field of recreation and entertainment."
Form of taxation: USN (income minus expenses). We indicate at the time of registration of the LLC.
Equipment for a children's cafe
It is planned to open a cafe in which all food will be prepared in a personal kitchen. The kitchen room must be equipped with various items, which we list in the table:
| Type of kitchen/bar equipment | Quantity | Price for 1 piece | total amount |
| Refrigeration units for products | 1 | 45 000 | 45 000 |
| Refrigerator cabinet | 2 | 22 000 | 44 000 |
| High power electric stove | 1 | 70 000 | 70 000 |
| Umbrella ventilation | 1 | 15 000 | 15 000 |
| Electronic balance | 3 (one per bar) | 4 500 | 13 500 |
| Cutting table | 2 | 21 000 | 42 000 |
| Microwave | 2 (one for the bar) | 7 000 | 14 000 |
| Kettle (el.) | 2 (one for the bar) | 2 100 | 4 200 |
| Oven | 1 | 75 000 | 75 000 |
| washing compartment | 2 | 11 850 | 23 700 |
| Racks for dishes and utensils | 3 | 8 500 | 25 500 |
| Showcase-refrigerator for ice cream | 1 | 27 640 | 27 640 |
| Showcase-refrigerator for desserts and salads | 1 | 34 700 | 34 700 |
| Household appliances (blender, meat grinder, vegetable cutter, etc.) | – | – | 350 000 |
| Crockery, pots, pans | – | – | 150 000 |
| Total | 934 240 rubles |
In addition to production-type equipment for equipping a children's cafe, you must purchase:
| Name | Quantity | Price per unit in rubles | Total amount, rub. |
| Cash register with card payment terminal | 1 | 60 000 | 60 000 |
| Light box | 1 | 30 000 | 30 000 |
| Dining room furniture: | |||
| Dining table | 20 | 8 600 | 172 000 |
| dining chair | 60 | 1500 | 90 000 |
| Children's chair | 10 | 1 200 | 12 000 |
| Soft sofa | 10 | 9400 | 94 000 |
| Clothes hanger | 10 | 1350 | 13 500 |
| Television | 2 | 32 000 | 64 000 |
| Playroom: | |||
| Soft sofas | 8 | 9 400 | 75 200 |
| Cabinet furniture (racks for toys) | |||
| high open | 4 | 8 000 | 32 000 |
| Low open | 2 | 3 500 | 7 000 |
| closed low | 2 | 4 700 | 9 400 |
| Children's tables with chairs (set) | 4 | 6 000 | 24 000 |
| Toys | a lot of | 250 000 | 250 000 |
| Total | 933 100 rubles |
We have deduced the total costs that lie ahead for equipping the kitchen, dining room and games room. In addition, it is necessary to furnish administrative premises with furniture. This may take at least 500,000 rubles, the cost depends on the agreement with the furniture company.
Organizational moments
Equipping a children's cafe is not the only cost item for business owners. In order for the institution to start working, it is required to go through instances that will require certain fees for projects and permits. If the premises are not renovated or the chosen concept does not match what we would like, funds will be required for designer services, repairs and materials:
So, before the opening, we have to make investments in the amount of 5,157,840 rubles without purchasing the necessary raw materials for cooking, preparing events for the opening of a cafe and additional expenses. You can safely lay 1,000,000 rubles for this. Additionally, it is worth adding to the costs the column of your own investments (about 1,500,000 rubles), which will have to be used for the smooth operation of the cafe until the institution reaches the stage of self-sufficiency. Perhaps, in the course of work, you will have to buy additional equipment.
To summarize, to launch a project for a children's cafe with a playroom, it is necessary to invest 7,660,000 rubles. But this data may change from current circumstances, choice of partners, prices, discounts and other advantageous offers.
Project launch plan
The opening of the cafe is scheduled for early summer. This is the most active period for family vacations, the opportunity to eat ice cream, sit in a cozy place. Children's Day is a good reason to open up. Let's present all the stages of preparation in the schedule by months:
| January | February | March | April | May | June | |
| LLC registration, paperwork | + | |||||
| Order of the project to the designer | + | |||||
| Work of designers on technical and engineering equipment | + | + | ||||
| Purchase of finishing and building materials | + | |||||
| Repair work | + | + | + | |||
| Systems installation | + | + | ||||
| Equipping with equipment, furniture, appliances, related products | + | + | ||||
| Coordination and receipt of permits for opening a cafe from the fire service, SES and energy sales | + | + | ||||
| Staff recruitment, search for agencies for organizing children's parties | + | + | ||||
| Menu and price approval | + | |||||
| Equipping the cafe with a cash register and software | + | |||||
| Complete set of premises with cabinet and upholstered furniture, interior items | + | |||||
| Order of a printing company for the production of a printed version of the menu and price list | + | |||||
| Marketing Campaign | + | |||||
| Drawing up contracts for the supply of necessary products, first deliveries | + | |||||
| Opening of a children's cafe with a playroom. Organization of a free holiday on the occasion of Children's Day | + |
To meet the deadline, you should not put off the start of design and work with the designer in the back box. In the course of work, unforeseen circumstances may arise that may slow down the following stages. It is not necessary to hire a separate person for control. It is better to take everything under personal responsibility and negotiate everything on your own. Only then there will be no additional costs and the cafe will open on the appointed day.
We complete the staff
Despite the fact that the cafe is just starting its work, the staff must be fully staffed. The establishment is open every day for 10 hours. People must rest. Need two full shifts. Work hours may be flexible or variable. We are hiring employees for the kitchen, dining room, children's room.
- Chef: 1 unit, 5-day work week from 11 a.m. to 7 p.m., days off on Sunday and Monday.
- Cook: 4 units, 2 people per shift, work 2/2.
- Confectioner: 2 units, 1 per shift, 2/2.
- Assistant cook and pastry chef: 4 units, 2 per shift, 2/2.
- Warehouse manager: 1 position
- Seller-cashier in a bar: 2 units. in shifts.
- Waiter: 4 units, 2 per shift, 2/2.
- Administrator: 2 units, in shifts.
- Educator in the children's room: 2 units, in shifts.
- Maintenance worker: 2 units, in shifts.
- Dishwasher: 2 units, in shifts.
- Ancillary workers: 4 units, in shifts.
Additionally, you can invite an animator who leads the holidays to the staff on a part-time basis or an agency agreement. Each employee performs duties in accordance with the job description signed upon employment.
Payroll costs are reflected in the table:
| Job title | Number of units | Salary of one employee, rub. | Total amount, rub. |
| Chef | 1 | 40 000 | 40 000 |
| Cook | 4 | 30 000 | 120 000 |
| Confectioner | 2 | 30 000 | 60 000 |
| Assistant cook and pastry chef | 4 | 15 000 | 60 000 |
| Warehouse manager | 1 | 18 000 | 18 000 |
| Seller-cashier | 2 | 15 000 | 30 000 |
| Waiter | 4 | 15 000 | 60 000 |
| Administrator | 2 | 20 000 | 40 000 |
| caregiver | 2 | 10000 | 20 000 |
| Part-time accountant | 1 | 12 000 | 12 000 |
| Cleaning woman | 2 | 12 000 | 24 000 |
| support worker | 4 | 8 000 | 32 000 |
| Dishwasher | 2 | 12 000 | 24 000 |
| Total | 30 | 600 000 | |
| Tax deductions | 180 000 | ||
| Consumption | 780 000 |
For the first time, employees are set a fixed salary. When the profitability of the enterprise is visible, a revision of salaries is possible. You can introduce a reward system to stimulate employees, depending on the good reviews of visitors. But it should be borne in mind that a sharp increase in the level of income of employees can negatively affect the income of a cafe.
Profit figures for the children's cafe
To assess the profitability of the project in the business plan, we will show the calculations of monthly revenue for the year:
Based on the fact that the children's cafe will open at the peak of visits, then in the first months the revenue will be higher than during the cold period. The following indicators were taken into account:
- The average check is 300 rubles.
- The number of visitors to the dining area in the summer season (June-September): weekdays - 500 people x 300 = 150,000 rubles; weekends and holidays - 800 x 300 = 240,000 rubles.
- The number of visitors from January to May: weekdays - 300 x 300 = 90,000 rubles; weekends and holidays - 400 x 300 = 120,000 rubles.
The playroom will generate a profit of about 700,000 rubles per month, provided that 5 events are held per day for children with an average bill of 5,000 rubles. To determine the period when net profit will appear and profitability will be visible, it is necessary to calculate the monthly net profit.
We take as a basis for calculations a monthly profit of 3,500,000 rubles. Subtract the cost of wages, taxes, rent (400 sq. M x 700 rubles = 280,000), groceries, utility bills, advertising campaign. The total amount of expenses can be 2,500,000 rubles. In the balance we get 900,000 rubles. Of these, it is worth setting aside part of the funds for unforeseen circumstances, for example, 300,000 rubles. Investments in opening a cafe amounted to 7,660,000 rubles. In 12-13 months, the cafe will reach its payback. The funds invested in the project will be worked out.
The next summer season will bring a net profit of 1.5-2 million rubles. Revenue will grow because the institution will gain recognition. High traffic also plays its role, because the cafe is located on the central boulevard of the city.
Competition and the need for advertising
To understand what marketing strategy to choose for the project owner, you need to study possible competitors and understand if there is a threat from them. In the same area there are cafes, coffee shops, bars. But they are aimed at adult visitors or youth. For family leisure, where it will be interesting and useful not only for adults, but also for children, there are no similar establishments. Therefore, fierce competition is not expected.
- Business cards and booklets can be laid out in children's institutions.
- Advertising in the media (newspapers, advertising catalogs, which are laid out on racks in retail outlets).
- Creation of a website and page in social networks.
- Favorable cooperation with companies organizing children's holidays. They themselves will recommend a cafe for a birthday or other events.
- Attracting regular customers with the help of a bonus system - a fixed or cumulative discount.
In addition to organizing ways to attract visitors and increase profits, do not forget about the constant monitoring of the company's activities, the search for new ideas for the holiday, recipes, menu adjustments, and anti-crisis measures. For example, lowering the check amount in the morning hours, when the flow is minimal, will allow you to attract more people and increase profitability.
You also need to keep an eye on how the staff works. The specificity of the cafe is serving children and their parents, with the main focus on the child. If he likes it, parents will not be able to refuse to rest only in this place. The staff must be polite, kind, so as not to displease visitors. It is also worth considering the original design of the uniform, which will match the interior and the specifics of the institution.
The more satisfied visitors, the more positive recommendations and new faces. Word of mouth is the best advertisement.
After conducting a series of studies, evaluating the amount of investment and possible profit, let's summarize: the opening of a children's cafe with a playroom in the center of Yoshkar-Ola was an excellent investment and gave a constant profit for many years. It is quite possible that similar success awaits you in your region.
Recently, such a type of business as a catering place is gaining more and more popularity. And this is not surprising, because cafes and restaurants can bring good profits. But there are already too many competitors on the market, and in order to earn trust, you need to try, for example, to choose the right concept for the establishment.
One of the promising options is a children's cafe. It will be a great place where service and entertainment will be directed only to small customers. But like any other business, organizing such a business requires a detailed business plan.
Opening stages
It is important for a novice owner to follow all the stages of opening and at the same time not to forget anything:
- The first step is to register your business.
- Then decide on the concept.
- Based on the previous paragraph, a room is selected and appropriate repairs are made in it.
- Purchase all necessary equipment, furniture, products and consumables.
- After that, you need to hire staff for quality service.
- Create an attractive menu.
- Then you can set an opening date. To attract the first customers, you can organize an interesting holiday or show program.
Interesting information about this type of activity is presented in the following video:
Activity registration
Before organizing any business that generates income, it is mandatory to register with the tax service. Otherwise, for conducting activities without registration, criminal, tax and administrative liability is threatened.
There are several design options, but it is most suitable for catering. You also have the right to choose the system of taxation. The most profitable will be, in which the legal entity will pay 6% of total income or 15% of net profit.
Market and competitor analysis
Before opening, you need to thoroughly study your direct competitors. See what places such establishments are located in, what they feed there, what programs and entertainment they offer, identify all the weaknesses and strengths.
You should try to find out as much as possible about competing cafes, this also includes the interior of the premises and additional services provided to parents and their children. All this will help in choosing a strategy for getting more profit and the ability to eliminate the mistakes made by competitors in your institution.
Format Options
The popularity of the cafe and the number of customers also depend on the format. You can choose from various concepts that will attract the attention of not only children, but also adults:
- Cartoon themed cafe. You can make an institution designed only for little princesses and decorate it in pink colors, as, for example, so far the only Barbie cafe in the world. Or, conversely, for super-heroes. If you want both girls and boys to be among your clients, then choose a neutral theme in the form of a popular cartoon designed for all children. Do not forget about the thematic menu, which will complete the format.
- With playroom. In such a place you can play while you wait for your order. As games, you can choose both mobile and desktop. For the mobile, you can install a sports complex or a playground with a soft surface, swings, labyrinths and slides. And so that the children do not run without control, you can hire an animator who will entertain the little visitors with various games. Among board games, puzzles, mosaics, constructors are perfect.
- With children's menu. It is not necessary that the institution has a gaming area, and the interior resembles a cartoon. The main thing is that there is a healthy menu for children. Here you can place ordinary tables with soft sofas or chairs, a neutral design suitable for adults and kids. And the menu should contain only healthy dishes and, of course, sweets.
organizational plan
In this section, you need to visually distribute the responsibilities of the staff, step by step describe your actions to open a business. Then things will go faster and easier.
Write down what each employee of your cafe will be responsible for. Then you will know exactly how many waiters, cooks, animators and cleaners to hire. Write down the menu, based on this item, you can calculate the specific amount of certain products. Arrange all the steps taken to open an institution in turn, then you will always know what to do next.
Production plan
First you need to choose suitable place for implementation activities. The premises can be rented or bought, it is also possible to build a separate building. It all depends on the financial capabilities of a novice entrepreneur. The size of the institution must comply with the current law of the Russian Federation, that is, 10 sq. m for two seats.
Accordingly, if in the future you plan to increase the capacity, then the hall area should expand.
The second step is to decide on cafe design. As mentioned earlier, it can be themed or classic. It all depends on your imagination. You can use the services of professional designers.
Once you have decided on the room and its design, you should proceed to drawing up list of required equipment for the kitchen and hall. At the same time, it is necessary to choose only high-quality equipment.
For kitchen:
- Refrigerators and freezers.
- Small kitchen appliances. This includes meat grinders, coffee makers, blenders and so on.
- Cooking plates.
- Ovens.
- Grill, if the menu is designed for such dishes.
- Comfortable tables for cooks.
- Large sinks and dishwashers.
For the hall:
- Tables at which visitors will eat.
- Chairs or sofas.
- Beautiful crockery and cutlery.
- All the necessary equipment for the play area, if you chose this format.
As for kitchen appliances, it is better to choose among imported items and not save on price. And for the decoration of the hall, you can purchase Russian tables and chairs, here the aesthetic appearance plays the main role.
The next step includes menu development. It should have a wide selection of dishes, and since the cafe is for children, it should also be useful. Be sure to include a dessert section with a wide variety of sweets and children's cocktails. Then each client will find something to their taste and will definitely come back again.
Then it is necessary to carry out selection of a person serving establishment. The standard list of employees should consist of:
- Several cooks, but for the first time one may be enough.
- Waiters. Their number depends on the size of the room.
- If a play area is supposed, then an animator will be required.
- And a cleaning lady to keep the cafe clean.
You can do the selection yourself or entrust this work to a professional agency for a fee, which will save you time and ensure a quality result.
Marketing plan
To attract customers, you need to pay special attention to the sign and a variety of effective promotion. As for advertising, it can be:
- Announcements in local media (newspapers, television, radio).
- Advertising on city blogs, forums and websites.
- Distribution of leaflets in public places. It is advisable to choose places where there is a high chance of meeting parents with children.
- Introduction of a discount system, bonuses and promotions.
Financial plan
Any business requires initial and monthly investments:
- Room rental - about 60,000 rubles, depending on the city and size. You will have to pay monthly.
- Its purchase, if the budget allows, is about 2-4 million rubles.
- Repair of the premises - 150,000-200,000 rubles.
- Purchase of equipment - 150,000-200,000 rubles.
- Furniture for the hall - 100,000-150,000 rubles.
- Staff salary - 80,000-100,000 rubles, which is a monthly cost.
- Purchase of ingredients for dishes - about 50,000 rubles, also monthly.
- Advertising to attract customers - 10,000-20,000 monthly.
- Monthly taxes to the state - about 30,000 rubles.
- Monthly utilities and other expenses - approximately 30,000 rubles.
Estimated total income is 500 000 rubles per month. Subtracting all costs from this, you can get the average net profit - 100-200 thousand rubles. Based on this, we can say that your children's cafe payback in less than a year his works. 
Risk Analysis
By making calculations of all possible dangers, you will always be ready for anything and will know how to avoid problems.
The calculation of the risk table consists of:
- Possible increase in prices for products used for cooking.
- Insufficient demand for products or none at all.
- Competitors may lower prices in order to lure customers to them.
- Poor solvency of potential consumers.
- Increasing state taxes on business.
- Deterioration in the quality of raw materials due to which you will have to switch to more expensive options.
- Insufficient amount of finance in circulation.
To increase income, you can introduce additional services, for example, baking cakes to order, holding children's parties, field service in nature or at home. The main thing - remember that in any place where catering services are offered, all norms must be observed, and then regular customers are guaranteed to you.