The business plan of a private clinic is the most important document at the stage of preparing a business and step by step guide for an entrepreneur. How to develop an effective business plan, what items must be included in the document, and how to open your own clinic (maybe a whole multidisciplinary medical center) from scratch - we will consider further.
Stages of opening a private clinic
The business plan of a private clinic should cover all stages of preparation for opening. Only in this way will a businessman be able not to lose sight of a single important detail and clearly control the launch of the project. First you need to write a summary of the business and carefully analyze the market for competitors, the needs of the target audience and the opportunity to reach a good profit. Then it is worth dealing with the choice of premises, the purchase process or the preparation of a long-term lease agreement, repair and purchase necessary equipment. But this is only in in general terms. An example of a business plan for a private clinic with calculations will be presented below.
The most important thing for successful business development is to determine the specialization of the center. An example of a business plan for a private clinic can be a project to open a dentistry or an institution of a different direction - medical centers differ only in the range of services, and all other registration procedures will be similar. It is desirable to have a medical education, but this alone will not be enough to launch a successful project. A businessman must have organizational and entrepreneurial skills.
Drawing up a business plan
A business plan for a dental clinic with calculations is a ready-made guide to action. Therefore, the preparation of the document must be approached with all responsibility. A business plan for opening a private clinic should include the following sections:
- Title page. It is necessary to indicate the name of the project and state the essence in one phrase, indicate the actual and legal address, contacts of leaders.
- Privacy Statement. If the dental clinic business plan falls into third parties, then the second page should set out the restrictions on disclosure, copying and dissemination of information.
- Summary of the business plan. This section summarizes the main provisions necessary resources and expected results. Ready business plan dentistry or clinic providing services should arouse interest among investors and show the prospects for investment. This is the main goal of this part of the project.
- Information about the enterprise. It is necessary to state information about the enterprise in more detail. Imagine legal form organization, analysis of the company's work for the previous period (if any) or current marketing research, information about partners, suppliers and so on.
- or products. Describe in detail the services offered, the necessary permits (licenses and certificates). Diagrams, drawings and photographs are very welcome.
- Marketing. Analyze the sales market for services, provide information about competitors, give their comparative characteristics, make a SWOT analysis and identify factors that may affect demand.
- Organizational plan. Expand organizational structure and give a description of the management system, indicate the requirements for the qualifications of hired personnel.
- Financial section. This is one of the most important sections. It is necessary to reflect all the costs of preparing and implementing the project, as well as calculate the payback and expected profit, describe cash flows (costs, revenues, taxes, profits, and so on).
- Guarantees and risks. Should be analyzed possible risks associated with the implementation of the project, and a strategy for minimizing them.
- Add-ons and applications. Attached in this part are the documents that were used to develop a business plan for opening a private clinic.
- Marketing research.
Center specialization
It is important to study the market for medical services in a particular locality in order to accurately determine the needs and solvency of the population. Traditionally, gynecology and reproductive health, urology, ophthalmology, cosmetology and dentistry remain the most popular. A business plan with calculations should clearly define the specialization.
There are separate centers that specialize in laboratory research, which is also profitable. Such laboratories are best located close to large public hospitals or in the city center. With high demand in big cities, you can think about the project of a multidisciplinary medical center involving a large number of specialists of various profiles and providing patients with a full range of care.
Choice of legal form
Mandatory point of the business plan of a private clinic - choice organizational form. Before starting work, you need to register as a legal entity (with it in the future it is necessary to create a health care institution) or an individual entrepreneur. An individual entrepreneur in this area can be opened by a private entrepreneur without the appropriate education, but in this case, it is necessary to hire qualified specialists to serve patients.
Premises selection and renovation
The premises may be owned or long-term leased. It is better to choose a spacious building at the intersection of main streets, in the city center, in places with a large crowd of people, near metro stations, and so on.
The medical center should be easily accessible by public transport and private car. The location can attract a certain group of clients: for example, in a medical center in residential areas, elderly patients can be expected, and if you purchase a building near new buildings, then middle-aged people with children are more likely to be clients.
When planning the location of the center, it is necessary to take into account building codes, as well as all the requirements for ventilation, quartz, lighting and ventilation of various types of offices.
The area depends on the list of services. For dentistry or a small center for receiving tests, only 25-40 m 2 will be enough, but a multidisciplinary private clinic will occupy a building of 2000-3000 m 2.
When developing a design project, it is worth moving away from the standard blue and white walls that resemble government clinics, because customers will feel uncomfortable and remember the district hospital (although the level of service quality differs markedly).
Clinic room design
It is worth using calm color combinations and warm tones. Adequate lighting is required, both artificial and natural. In addition to patients, specialists, an administrator and other staff will be in the clinic every day, so working conditions must be comfortable.
As for furniture, you will need an ordinary office, as well as directly medical and equipment. Cabinets, racks, tables and racks must be made of durable materials. It is necessary to buy sofas for the reception, armchairs and chairs for the offices. The color of the furnishings should be in harmony with the overall design of the premises.
Purchase of equipment
This is the most costly item of expenditure when opening a private medical clinic. High-quality equipment has to be ordered from abroad at a rather high price. A clinic of any orientation will require serious investments in the purchase of equipment. Dentistry and gynecology require special chairs, ultrasound or X-rays, laboratories need equipment for examining material, and so on. It is important that when equipping the classrooms, it is necessary to use the standards for the table of equipment for special-purpose products, which is approved by the Ministry of Health.
Computers and software
You will definitely need computer equipment and appropriate software. You need to purchase enough system units, monitors, network hardware and accessories. In some workplaces, laptops or tablets will be more appropriate. This will enable communication with clients: many private clinics now send test results and other information to patients via email. e-mail or remind you of the reception in messengers.
For the operation of computer equipment, you need to purchase software. Need programs for accounting, personnel management, electronic document management. The customer database should be stored in a specialized program. Records of clients' health, procedures performed, examinations, treatment prescribed and results should be kept.
Training
The business plan of a private clinic (an ultrasound room is supposed to be done with all other diagnostic services or just a small laboratory, it doesn’t matter) should definitely reflect the expected staff of health workers: doctors and nurses with the appropriate qualification level. The qualifications of employees must be confirmed by certificates and diplomas, other official documents. This will be required when obtaining a business license.
After the opening of a private clinic, it is the professionalism of doctors that will determine whether patients will visit your center. Often people do not go to a specific clinic, but simply to a doctor with good reviews. The level of satisfaction does not depend on the smile of the administrator (although politeness in dealing with customers must be present), but on whether the health problem has been resolved.
Licensing procedure
To obtain a license to operate medical activities, you need to prepare a large set of documents and submit directly to the licensing authority or through the State Services website. A state fee of 7,500 rubles is provided for receipt. The list of documents varies for legal entity and individual entrepreneur.
Advertising campaign
Before opening a medical center, it is necessary to conduct an advertising campaign. In the business plan of a private clinic, this stage should also be described point by point. It is necessary to inform the target audience about the benefits of the new medical center. You can use the usual methods of advertising, such as banners, hang out on the streets and on public transport, flyers, publications in special publications. To more modern methods advertisements include search and contextual on the Internet, media. It is imperative to create a high-quality corporate website. On the initial stage It would be nice to launch a discount program and actively use a variety of promotions.
The cost of opening a medical center
In general, the costs of opening a narrow-profile clinic include:
- rental and renovation of premises, purchase Supplies;
- legal registration, obtaining a license;
- purchase of equipment, machinery, special software;
- advertising campaign costs.
The final cost depends on the size of the clinic and the list of services that are planned to be provided to clients. It is important to consider the cost of rent, because if placed in a large room, then it can be very high.
Consider as an example financial part a business plan for dentistry with calculations for two chairs. It is necessary to rent a room (about 80 square meters will be enough), purchase two chairs, hire 6 doctors and an administrator. Such an office can serve up to 12 patients per day, and with an average cost of 1,600 rubles per person, the gross profit will be 720 thousand rubles.
The purchase of the necessary equipment and repairs will cost 2.5 million rubles. Monthly expenses will be approximately 450 thousand rubles. This amount includes the rent of the premises, utilities and the salary of specialists. In addition, you need to consider the cost of consumables. It will turn out about 100 thousand rubles a month.
Total net profit will be about 200 thousand rubles. per month. The payback period for such a small dental clinic is about a year.
Business without special education
Today, a medical business can be opened without an appropriate education - the law allows. Another thing is that it will be quite difficult to deal with a project without knowing the specifics of the work. When it comes to opening a private clinic on a franchise, companies prefer to cooperate with professional doctors and may refuse to sell a franchise to a person without a medical education.
Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.
The times when all medical services were provided free of charge in specialized medical institutions are long gone. Now more and more citizens of our country prefer to go to private medical centers, since the cost of services in commercial ones is not much higher than in public ones, and the high level of service is a weighting factor in favor of private clinics.
Therefore, medical centers are currently very profitable business, the demand for which is not to be doubted. Our website provides a sample business plan for a medical center, with the help of which everyone who wants to make money on the provision of medical services will be able to determine for themselves priority tasks and ways to solve them.
People who decide to open their own clinic or diagnostic center should understand that the subjects of the medical services market both by the state and potential clients are put forward very high requirements Therefore, in order to start a successful and productive activity, it is necessary to take into account many factors, familiarize yourself with the legislation, analyze the market, etc.
Here you can download an approximate business plan for a medical center, which analyzes the most significant factors affecting the profitability and payback period of private clinics.
Before submitting documents for registration of your own clinic, first of all, you need to choose a profile of activity that will bring the greatest profit. For this purpose, an analytical section is included in the business plan of the medical center, which reflects the following factors:
- — saturation of the paid honey market. services in the city/region of interest;
- — demand various kinds therapeutic services;
- — performance of several types of medical and diagnostic centers;
- — the cost of medical services in demand.
The task of a detailed market analysis is to identify the most promising direction activities of the future medical center and, based on this, determine the location of the clinic, calculate the costs and expected profit.
Also, the business plan of the medical center, an example of which is on our website, should contain data on real competitors and potential clients of a new private clinic, since the desired market position is determined based on this information.
The location of the medical center is a factor that has a significant impact on the amount of future profit, since most people prefer to go to clinics that are close to home.
Therefore, the center located near new business and elite class buildings, where wealthy people live, will bring the greatest income. And vice versa, a clinic that provides paid medical services, located on the outskirts of the city in a residential area built 50-60 years ago, is unlikely to pay for itself.
In order for those who decide to open their own clinic to be able to calculate the estimated costs of bringing this idea to life, we offer an approximate business plan for a medical center for free. It is painted compulsory expenses and given a methodology for calculating the payback period of fixed and working capital.
The amount of expenses and the amount of profit largely depend on the specifics of the activities of the medical center and the city (region) in which the clinic will be located.
In order to open a clinic, it is imperative to calculate the exact amount needed for the following purposes:
- - construction or rental of premises;
- – purchase and maintenance of medical equipment, furniture;
- - purchase of consumables - medicines, medical devices;
- - contributions to the insurance fund;
- — contributions to the pension fund and salaries to specialists;
- - payment for communication, utilities, security, etc.;
- — the cost of a license to provide medical services;
- — material and technical maintenance of the premises;
- - advertising;
- - depreciation.
The profit of the owner of a private medical center consists of proceeds from one-time consultations with doctors and from proceeds from single or complex procedures (if such services are provided in the clinic).
Some businessmen who own their own clinics enter into contracts with large business structures, according to which the management of these enterprises will pay for the treatment of their employees at the medical center.
Such contracts, of course, are the key to having a permanent clientele and good profits.
Good to know!
We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing successful company on a franchise basis. We invite you to get to know "Catalog of profitable franchises".
Why it is easier and more convenient to start a business with a franchise can be found in the selection of articles published in the section: "Articles about franchising"
You can also open a medical center where children's doctors will work, because all parents care about the health of their children and are ready to spend any money so that the child does not have health problems.
By and large, the business plan of a children's medical center does not have significant differences from the business plan of a private clinic or an adult diagnostic center.
With regard to the payback of the medical center, it is necessary to find the combination of costs and expected income at which the center will fully pay for itself within 5 years.
The license for the provision of medical services is valid for 5 years (then it must be renewed), so it is better to get back the money invested in the business in that time so that next years get revenue.
Watch the video: "Business Secrets: Anna Znamenskaya"
The need for medical services is growing every year. According to the forecast, by 2021 the market volume will grow to 2.865 billion rubles. from the current almost 2.5 billion rubles. According to the results of a study by MAR Consult conducted in 2017, more and more Russians are willing to pay for quality medical services: both for simple tests and for the appointment of specialized specialists.
Under these conditions, the opening of a private medical clinic has great prospects even in a highly competitive environment. The implementation of such a project will require sufficient major investments on the part of the entrepreneur, taking into account the important features of this business area.
In this medical center business plan, we will describe a brief organizational plan, touch on the points necessary for the success of the business. At the end of the article, for familiarization, an example of calculating the payback is proposed.
Directions in the work of the medical center
The range of services offered in medical centers depends on their profile and the scale of the clinic.
Sample list of services:
- primary and secondary reception of specialized doctors;
- preventive examinations;
- traumatology;
- laboratory research;
- x-ray studies;
- ultrasound diagnostics;
- MRI (magnetic resonance imaging);
- tomography;
- colonoscopy;
- FGDS, etc.
From highly specialized areas:
- children's;
- cardiological;
- ophthalmic;
- surgical (including plastic surgery), etc.;
Plastic surgery is now one of the most profitable business areas.
The more profiles a medical clinic includes, the more investments and highly qualified personnel will be required.
Opening a medical center: step by step instructions
Here is a brief organizational plan for opening a medical center.
The first step is to conduct a SWAT analysis, assess all opportunities, risks, strengths and weak sides business. Development should be based on a clear document (business plan), which will describe the entire sequence of actions and development prospects.
After analyzing, making a decision to open a business and finding investment capital, the entrepreneur proceeds to real actions.
- Selects the organizational and legal form of activity, launches the licensing process.
- Finds and prepares a room for the object.
- Looking for experienced staff.
- Procures and installs equipment.
- Coordinates the mechanism of the institution, the interaction of all staff.
- Organizes a large-scale advertising campaign for a new medical clinic.
A private medical institution can start work after working out the 5th stage of the plan.
What do you need to start a business
The largest initial cost item is the purchase of equipment. Of course, when buying equipment, you need to look for the best offer in terms of price, but you should not save on it. The quality and, ultimately, the success of the work of a private health / rehabilitation center depends on the equipment.
Table 1. The amount of initial costs for opening a medical center.
The work is supposed to be in a city with a population of 1.5-2 million people. Additional costs include the costs of utility bills, promotion, preparation of premises, etc. The amount of tax deductions is not taken into account in the calculation.
The documents
Initially, the entrepreneur will have to choose the organizational and legal form of activity: individual entrepreneur or LLC.
When registering, indicate OKVED codes 2 from group 86 "Health activities":
- 86.21 "General medical practice";
- 86.22 "Special medical practice";
- 86.23 "Dental practice";
- 86.90 "Other activities in the field of medicine."
When providing inpatient medical services, the documents indicate 86.10 "Activities of hospital organizations", in the presence of massage services - 86.90.3 "Activities of massage parlors".
Licenses are required to operate. Before applying for a license, you need to take into account all the requirements, prepare the premises, purchase equipment (with certificates), employ staff, etc. Licensing itself will take a lot of time - at least about six months.
room
When choosing a complex of premises, several factors must be taken into account: transport accessibility, human flow, rental cost.
It is best to rent a room at the intersection of traffic flows, the presence of people: a new medical center will be noticed faster, the influx of new customers will be higher. We are not necessarily talking about the central part of the city (where the rent is always high). It is advisable to open near government medical facilities.
Necessarily need to prepare the premises, make repairs: from appearance medical clinic depends a lot. The more prestige and comfort customers will feel, the higher the credibility of the institution will be.
During the selection and preparation of premises for the medical center, the requirements of SanPiN 2.1.3.2630-10 "Sanitary and epidemiological requirements for organizations engaged in medical activities" are taken into account.
Staff
It is necessary to carefully select the employees of the health center - this is very important. Qualified employees will help in solving the problem, because of which customers contact the company. This will lead to satisfaction of the need and increase the image of the clinic.
Experienced physicians are much less likely to make errors in diagnosis and treatment than inexperienced workers.
Employees are required to communicate with customers in a respectful manner.
The list of employees depends on the profile of the clinic. To get started, you need to have the following specialists:
- gynecologist, 1 specialist;
- cardiologist, 1 specialist;
- pediatrician, 1 specialist;
- Ultrasound room specialist, 1 specialist;
- dentist, 1 specialist;
- therapist, 2 specialists
Administrators, nurses and laboratory assistants (if analysis and diagnostic services are available), accountants and cleaners (orderlies) will be required. Staff in total - 16 people.
Equipment
Reception of clients is carried out in several separate rooms, where specialists will work and the required equipment will be installed. The purchase of the latter will take most of the initial capital.
You need to buy high-quality samples of equipment that will give accurate results of analysis and diagnostics. The success of the entire business depends on the quality of the selected equipment, therefore it is not worth saving on this item of expenditure.
Approximate list of equipment:
- complex equipment for cardiological, gynecological, pediatric and therapy rooms(1.20 million rubles);
- equipping the dentist's office (700 thousand rubles)
- ultrasound machine (650 thousand rubles);
- lamps for quartzing (50 thousand rubles);
- laboratory equipment (thousand rubles);
- purchase of additional tools, consumables, refrigerators (350 thousand rubles).
Total - 3.350 million rubles.
Common Services
When compiling the list, data from a study by MAR Consult were used.
In the first place - dental services. Clients are willing to pay for better treatment, more expensive drugs and advanced dental equipment.
Secondly, it is the delivery of tests (blood, feces, urine, etc.). Private medical clinics use more modern and sensitive laboratory equipment than public institutions.
Thirdly, it is the reception and consultation of specialized specialists. Often qualified doctors work in private medical centers - this allows them to receive more money for your work.
Fourth, massage. The popularity of this direction has grown literally over the past 7-8 years. In clinics, people are looking for massage therapists.
Financial plan: profitability and payback of the medical center
The amount of initial costs - 4.940 million rubles.
Prices depend on the qualifications, specialization of the doctor, order of consultation, etc. To calculate the revenue, let's turn to the cost of the services offered by the center:
- initial consultation with a gynecologist - 1500 rubles, 150 times a month, total 225 thousand rubles.
- initial consultation with a cardiologist - 1600 rubles, 180 times a month, total 288 thousand rubles.
- initial consultation with a pediatrician - 1700 rubles, 270 times a month, total 459 thousand rubles.
- ultrasound examination - 1300 rubles. (average), 150 times a month, total 195 thousand rubles.
- initial consultation, dental treatment - 2500 rubles. (average), 200 times a month, total 500 thousand rubles.
- primary consultation of a therapist - 1200 rubles, 360 times a month, total 432 thousand rubles.
Total for the month - 2.099 million rubles.
You can earn so much if the clinic is developed and known to people. It is possible to develop an institution in about 1 year, subject to an active advertising campaign. The calculation takes into account only the prices for initial consultations, subsequent appointments also bring a lot of money.
The total amount of monthly costs is 1.340 million rubles.
Net profit (in the developed state) - 759 thousand rubles.
Under such conditions, the medical center will pay off in 6.5 months, plus a year for development. The clinic will go to zero in 18.5 months.
Table 2. Economic justification business ideas.
Business risks and cons
Working in the medical field comes with certain risks.
- Decrease in the well-being of citizens. Private medical centers are visited by people with a higher income level, that is, a narrower the target audience. In the context of the economic crisis and falling real incomes, the flow of customers to the establishment may decrease.
- High competition. For the most part, people prefer to go to free public clinics and hospitals. In part, this leads to an outflow potential clients. At the same time, more modern private medical clinics are opening - that is, direct competitors capable of "intercepting" customers.
- Unprofessional staff. An incorrect diagnosis and the appointment of incorrect treatment can not only lead to required by the client result, but also worsen his condition. This threatens at least negative consequences for the image of the center, and even litigation or even deprivation of a license.
The opening of a medical center in the current conditions of popularization of paid medicine is very beneficial. After going to zero, the case will bring good income owner. But the entrepreneur needs to prepare: to achieve the goal, many risks will have to be taken into account; Only with a thoughtful approach is it really possible to succeed in this business.
Business plans for medical centers, clinics were developed by ECC "Invest-Project" for various projects in 2008, 2010, 2013, 2014, 2015, 2016, 2017, 2018, 2019 and 2020.
Settlement date: 21.02.2020.
Payment currency: rubles.
Planning period: 10 years (monthly).
Planning methodology: UNIDO international recommendations, own methods.
The purpose of the business plan: calculation of economic, production and marketing parameters for opening a medical center to confirm it economic efficiency and attracting funding.
The business plan contains aggregated data on the project, reflects the concept of the medical center and is terms of reference for development project documentation, obtaining a medical license and further study, taking into account the requirements of the bank, authorities, partners.
Financial and economic model of the business plan developed according to the author's methodology of ECC "Invest-Project" specifically for opening private medical institutions and shows under what conditions the enterprise can achieve success.
When buying a business plan for a medical clinic / center, fin. the model is provided free of charge, which allows the customer to change the values of financial, production and economic parameters to suit their needs and find the optimal solution.
The concept of a medical center (clinic)
According to the project, it is planned to rent a room in Moscow or one of the major cities of the Central Federal District with a total area of 2181 sq. m, to make a major overhaul in accordance with SES requirements and open a modern multidisciplinary medical center with departments:
- Diagnostic Department(laboratory services, instrumental and functional diagnostics, radiology department);
- outpatient department with narrow specialists (multiprofile consultative and diagnostic center);
- Round-the-clock hospital for 10 beds - with a capacity of up to 20 patients per day;
- Operating block to perform high-tech interventions;
- Additional types of services: pharmacy, laboratory.
Parameters of the medical center (clinic):
- total area of the center - 2 181 sq.m. leased at a rate *** thousand roubles./ sq.m. / year;
- opening hours of the medical center: 24 hours a day, 7 days a week;
- number of staff: *** people, incl. doctors - *** rates;
- production capacity of the medical center: up to *** thousand visits(receptions) per month;
- planned loading of the medical center: *** thousand visits(receptions) per month;
- "average check": *** thousand rub. / visit (including surgery);
- service cost: *** rub. / visit (salary of doctors + consumables);
- unit cost of investments: *** thousand rub. / sq. m;
- planned revenue of the medical center: *** million rubles per month;
- taxation system: DOS(with preferential VAT 0 % and income tax 0 %).
The need of the medical center (clinic) for investments
The project will require 237 000 000 rub. ($3.6 million) in the form of a bank loan (***% of investments) at a rate ** % per annum and investor funds (***% of investments). The loan is not capitalized. Interest will be charged *** million rubles
Payback period (return) of investments - ** of the year.
The attractiveness of the paid medicine market
In Russia, there are more than *** thousand institutions of the industry "Activities in the field of health".
It is quite difficult to determine the real volume of the paid medical services market in Russia due to the lack of official information on the shadow market sector.
Volume Russian market paid medical services according to Rosstat in 2019 amounted to *** billion *** %.
The volume of the Moscow market of paid medical services according to Rosstat in 2019 amounted to *** billion rubles, an increase over the previous year by *** %. Over the past five years, growth has been *** %.
The share of the Moscow market of paid medical services accounts for *** % of the entire Russian market of paid medical services.
Average per capita expenses for paid medical services in Moscow in 2018 amounted to *** thousand rubles, which is almost twice as much Russian indicator (*** thousand rubles).
By expert opinion, the capacity of the Moscow market of paid medical services is about *** billion rub.
The market for paid medical services continues to show growth, despite the change economic situation in RF.
Today, the entire range of healthcare facilities is represented on the Moscow market of paid medical services:
- - federal,
- - state and departmental medical institutions,
- - Research Institute,
- - profile institutes,
- - private clinics.
All these medical institutions have both advantages and disadvantages, so in the near future the competition for patients will not be easy for all market participants. To be successful, you need a professional business plan.
News: According to our business plan, an elite dental clinic was opened in Moscow
Are you planning to open your own medical center or clinic, but don't know where to start? Or do you have an operating medical business, but it does not make a profit? ECC "Invest-Project" together with the Medical Consulting Agency "ZERTS" offers
A ready-made business plan for opening a medical center contains 186 pages, 56 tables, 33 graphic arts, 22 diagrams and 1 picture.
List of tables of the business plan of the medical center (clinic)
Table 1. Main directions of investments.
Table 2. Planned revenue of the medical center.
Table 3. Reference values.
Table 4. Project performance indicators.
Table 5. Demographic indicators of the Russian Federation.
Table 6. Main causes of death in the population of the Russian Federation, 2014-2018, pers.
Table 7. Forecast of the population of the Russian Federation until 2036.
Table 8. Incidence of the population of the Russian Federation by main classes of diseases, thousand people
Table 9. Key health indicators in the Russian Federation, 2015-2018
Table 10. Relationship to medical care among residents of large and medium-sized Russian cities.
Table 11. Attitude of the population to the sufficiency of medical institutions.
Table 12. Frequency of seeking medical care among the population.
Table 13. Household spending on health services in 2018.
Table 14. The volume of paid medical services to the population in the Federal District, 2017-2019, thousand rubles
Table 16. Average financial indicators branch "Activities in the field of health care".
Table 17. Distribution of the resident population of Moscow by age and sex, thousand people
Table 18. Monetary incomes of the population of Moscow.
Table 19. Distribution of the total amount of monetary income of the population of Moscow by 20% population groups, %.
Table 20. Population distribution by average per capita cash income in Moscow, 2018, %.
Table 21. Consumer spending by megaclusters in Moscow.
Table 22. Permanent population by districts as of January 1, 2019
Table 23. Morbidity of the population of Moscow by main classes of diseases, thousand people (on medical organizations systems of the Russian Ministry of Health).
Table 24. Main health indicators in Moscow.
Table 25. The structure of the areas of the medical center.
Table 26. List of medical equipment.
Table 27. Attendance of the medical center by department.
Table 28. Plan of attendance of the medical center on a monthly basis, 2021-2030, visits.
Table 29. Plan for loading the medical center by years, 2021-2030
Table 30 Average check and medical center revenue.
Table 31. Monthly revenue plan, 2021-2030, rub.
Table 32. Plan for receipt of revenue by years, 2021-2030, rub.
Table 33 Structure running costs medical center.
Table 34. Monthly current cost plan, 2021-2030, rub.
Table 35. Plan of current costs by years, 2021-2030, rub.
Table 36. Structure of direct costs of the medical center.
Table 37. Monthly direct cost plan, 2021-2030, rub.
Table 38. Plan of direct costs by years, 2021-2030, rub.
Table 39. Medical center staff and wage fund.
Table 40. Payroll monthly, 2021-2030, RUB
Table 41. Payroll by years, 2021-2030, RUB
Table 42. Main directions of investments.
Table 43 Calendar plan project implementation.
Table 45. Calculation of break-even sales volume.
Table 46. NPV sensitivity analysis for 5 key parameters.
Table 47 Money monthly, 2021-2030
Table 48. Cash flow plan by years, 2021-2030
Table 49. Profit and loss plan by years, 2021-2030
Table 50. Profit and loss plan by years, 2021-2030
Table 51. Summary of GTC.
Table 52. Monthly taxation, 2021-2030
Table 53. Attraction and return of invested funds on a monthly basis, 2021-2030
Table 54. Investment performance indicators.
Table 55. Calculation of the NPV of the project for the forecast period, 2021-2030
Table 56. Financial analysis of the project.
List of charts
Chart 1. Plan for the development of financing (rubles).
Chart 2. Plan for the receipt of the medical center's revenue (rubles).
Graph 3. Plan for loading the medical center.
Chart 4. Plan of current costs (rubles).
Chart 5. Plan of direct costs (rubles).
Graph 6. Dynamics of inflation and GDP in Russia, 2003-2020, %.
Chart 7. The volume of paid medical services provided to the population of the Russian Federation, 2013-2019, billion rubles
Graph 8. The volume of the medical services market in the Russian Federation, 2012-2021 P, billion rubles
Chart 9. The volume of paid medical services provided to the population of Moscow, 2013-2019, billion rubles
Chart 10. Plan for loading the medical center.
Chart 11. Plan for receipt of revenue by directions (rubles).
Chart 12. Plan for receipt of mendsetr's revenue (rubles).
Chart 13. Plan of current costs (rubles).
Chart 14. Plan of direct costs (rubles).
Chart 15. Payroll share in revenue (%).
Chart 16. Plan for the development of financing.
Chart 17. Calendar investment plan.
Chart 18. Breakeven point.
Chart 19. Break-even sales volume (rubles and visits).
Graph 20. NPV sensitivity analysis.
Chart 21. Revenue and net profit (rubles).
Chart 22. EBITDA and net profit (rubles).
Chart 23. Net profit margin (%).
Chart 24. Revenue, costs, profit (rubles).
Chart 25. Dynamics of net profit (rubles).
Chart 26. Financial results(rub.).
Chart 28. Collection and repayment of debt (rubles).
Chart 29. Debt service (rubles).
Chart 30. Sensitivity of NPV to the discount rate.
Chart 31. NPV of the project and undiscounted cash flow (RUB).
Chart 32. The balance of CA at the enterprise on an accrual basis (rubles).
Chart 33. Plan of monthly costs of the medical center (rubles).
List of diagrams
Diagram 1. Revenue of the medical center by directions (rubles).
Diagram 2. Incidence of the population by disease classes in the Russian Federation, 2018, %.
Diagram 3. The main problems of state and municipal polyclinics in assessing patients.
Chart 4. How often do Russians seek medical help, %.
Diagram 5. Behavior of Russians in case of health problems, %.
Diagram 6. Why do Russians pay for medical care, %.
Diagram 7. The most acute health problems.
Diagram 8. The structure of the paid medical services market by the profile of services provided, %.
Diagram 9. Main profiles of services provided by commercial medical clinics.
Diagram 10. The structure of the Russian market of paid medical services by federal district, 2019, %.
Diagram 11. Structure of the medical services market, 2018, %.
Diagram 12. Structure of consumer spending of households in Moscow, 2018, %.
Diagram 13. Revenue structure of Moscow medical institutions by main types of activity, 2018, %.
Diagram 14. The structure of the areas of the medical center (sq. m).
Diagram 15. Attendance of the medical center by department.
Diagram 16. Revenue of the medical center by departments (rubles).
Diagram 17. The structure of the current costs of the medical center.
Diagram 18. The structure of the direct costs of the medical center.
Diagram 19. The structure of the payroll of the medical center (rubles).
Diagram 20. Structure of initial investments.
Diagram 21. Structure of tax deductions (%).
Diagram 22. Cost structure in the 10th year of project implementation (%).
List of drawings
Figure 1. The structure of the areas of the medical center (sq. m.).
Ready-made business plan for a medical center, clinic contains 186 pages, 56 tables, 33 graphic arts, 22 diagrams and 1 picture.