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Become official dealer

One of the modern theorists said that business is the most exciting activity. Business makes life fuller, more interesting, and independent of circumstances. And when you really want to do this very business, but not so much with finances, you can try to earn money for creating a business by becoming a dealer of any big company. So, now we will talk about how to become an official dealer.

Recent times this profession is well known to many, but not everyone understands what it means and what the dealer does in general. So, let's look into all the nuances of this business.

Who is a dealer

A dealer is a person who is a representative of a particular company.

• There are dealers operating in the market valuable papers who is a securities market participant professionally. On the one hand, they can win a lot of money, on the other hand, there is a risk of losing what they have.
• There are dealers who buy products in bulk and sell them at retail.

• There are dealers who are representatives of a large company, for example, an automobile concern, find buyers for their products and receive a certain remuneration.

If you decide to become an official dealer, then first of all you need to think about what kind of activity is closer to you. As soon as we have decided on the occupation, we select a company.

What is dealership

There are companies in Russia and abroad that do not have their own trading network and prefer to sell products through dealers. For companies, this type of implementation is very beneficial. At minimal cost, they can convey information about their product to more potential customers.

By the way, the dealer is not just an intermediary person, it is a legal entity, respectively, must have documents confirming this. Legal or economic education. Documents are provided to the management of the selected company, which decides whether to be or not to be.

Many companies, in order to expand the market for their products, are specifically looking for dealers in different regions. They not only provide all the information and documentation on the product, but also, if necessary, train the dealers of their company. So, by becoming an official dealer of such a company, you will not only earn money, but also gain some experience, and this is worth a lot.

Where to look for such companies?

On the Internet, many post information on their websites. It is enough to go to the website of the selected company and look.

You can go from the opposite. Send out your resume with a proposal on how to become an official dealer of your company.

But, before that, try to collect all the information you are interested in about activities and companies. Then, you will be able to determine for yourself what is preferable for you and select exactly those offers that will interest you and the companies that are of interest to you.

And yet, you need to remember one rule: right choice supplier is 90% of your success. Do not forget that low prices are not yet a determining factor for your business. If you decide to become a regional dealer and are focused on serious work, then you first need to think, look at the reputation of the company and the demand for its products.

What is the benefit for the dealer?

The dealer receives a well-proven product High Quality. It can be furniture or cars, food or the goods that are in demand in the region in which you live. Moreover, you choose the company and products yourself. In this case, your preferences should also be taken into account. For example, you are very tech savvy, you can easily sell cars, and you have no idea how to advertise diapers or formula milk. By the way, another advantage of dealership is that the company itself conducts all promotions and you do not need to spend time and money on it.

Becoming an official dealer of any company, you will receive not only money for your services, but also a tremendous experience, which is much more expensive than anything else. And perhaps, after some time, you will be able to open a company under your own name and your products.

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Let's try to figure it out - who are dealers, why are they needed and what is needed in order to become one?

Almost every serious company in its development reaches a level where it is necessary to increase the volume of products and expand the geography of sales in order to increase profits. And it is at this stage that the search for a person begins who could promote the goods of this company in a certain region of the country or abroad.

So, a dealer is a legal or individual, which purchases the company's products at wholesale prices and at special conditions and selling it in small wholesale or retail. In other words, it is an intermediary between the manufacturer and the buyer, or other intermediaries. Due to the fact that the dealer is the biggest wholesale buyer, he has exclusive conditions for the purchase of goods, buying them at the lowest prices and with all kinds of discounts.

Such conditions are also beneficial for a manufacturer of products, which, in addition to increasing volumes, also receives a representation of its product in a new region, while shifting the solution of most organizational issues to an intermediary. In addition, when concluding an agreement, a clause is stipulated on the regularity of the purchase of goods, thus saving the manufacturer from searching for a market for his products.

If you plan to open an individual entrepreneur, you should know what you will have to pay

Qualities necessary for a mediator.

Not every person is given the opportunity to reveal himself in the field of trade, for this you need to have certain qualities, without which you should not even start, otherwise you will just waste your energy, time and money. It is possible to become a representative of one of the most popular Avon cosmetics companies, and earn money without leaving home, on the official website http://myavon-company.ru<

To be successful, you must have the following qualities:

• - Stress tolerance;
• - Purposefulness;
• — Competitiveness;
• — Activity;
• - Initiative.

This set of qualities will allow you to succeed in your business and grow in career and financial terms.

Remember that you should simply radiate confidence - "in your rightness." Your task is to convince potential customers that the product you offer is the best and highest quality. If you are negotiating with a representative of stores or other retail chains, then try to make them believe that the products you provide will simply be swept off the shelves. You have to be very persuasive and know the products you offer to perfection in order to persuade them to cooperate with you. Be prepared for the fact that there will be failures, this should not unsettle you, know that “your” client is waiting for you somewhere, you just need to find him. But if you don’t find it, then become a representative of one of the most popular Avon cosmetics companies, and earn money from the comfort of your home, perhaps on the official website http://myavon-company.ru

Required documents.

To qualify for the position of a company representative, a number of documents are required, because this is an official business that can bring in serious money.

As a rule, the supplier usually requires the following conditions to be met in order to sign a cooperation contract:

• - You must be a legal entity.
• - Mediation agreement.
• - Presence of the office.
• - Having a certificate.

In order to conclude an agreement, you will need the following documents:

• Passport data.
• Certificate of registration in state bodies.
• Certificate from the tax office.
• Bank details.
• Memorandum of association.
• Dealer charter.

Permission to sell the vehicle from the traffic police (if you decide to work in the automotive business).

Contracts and documents you will have to certify at the notary. And we already know our notary office

Room lease agreement.

When you have collected all the documents, become the official representative of the company and concluded all the necessary agreements, do not think that you will be left to the mercy of fate and you will have to cope with the difficulties on your own. Your success as a dealer is an increase in profits for your partners, so they will provide you with support and all kinds of assistance.

First steps.

Once you have been assigned to your area, the question arises before you, what are the first steps to take in this business, so as not only not to burn out, but also to make a profit? First of all, monitor the market in the territory entrusted to you and find out how strong the interest in your product is and in what ways you can boost its sales level. Study the main competitors and how they work.

Try to develop your own customer base and poach customers from your competitors. Using the Internet, make a list of companies that may be interested in your product, before making an appointment, try to make as much information as possible about your potential client. Based on the data received, choose a course of action - when negotiating. The larger your customer base, the greater your profit, and money, as you know, is a fairly strong motivator.

What are the criteria for choosing a dealer?

If you want to work with a large and serious company, you will have to compete with other applicants. In order to have an advantage over them, you need to know what companies look for when choosing a dealer. First of all, this is your experience in this field, the region in which you live is of great importance.

If the company does not have representative offices in this region, they will be more willing to cooperate with you. You will be given preference even if you already have your own established client base. Much attention is also paid to the business plan provided by you, your reputation, the availability of a technical base, qualified employees and the possibility of warranty customer service. So - the better you prepare, the more likely you are to get the job you want.

How much money needs to be invested.

For most people who want to try themselves as a dealer, the question immediately arises, how much will I have to invest in this business? There is no single answer to this question, because many factors influence this, and besides, it all depends on the scheme you use. After all, you may be able to negotiate with the manufacturer to receive products for sale, in this case you will avoid large investments and pay the company after you sell the goods, but the price under such a scheme will be slightly higher than if you paid immediately.

If you decide to pay for the goods immediately, then the amount of your investment will depend on the type of goods and the volume of the batch you purchase. Do not forget to take into account the costs of shipping goods, renting warehouse and office space, recruiting employees, and legal and accounting support for your activities. A scheme is often used whereby the buyer makes a preliminary order and makes an advance payment to the dealer. By the way, he, in turn, having received the money, pays for the goods to the manufacturer, and the amount remaining in addition to the prepayment is the profit that the intermediary received.

In general, if you do not have enough money, you will have to convince the manufacturer to meet your needs and choose the option in which you will not have to shell out right away.

This type of activity has many pitfalls, but at the same time it is very interesting and very profitable. But only a competent approach and a comprehensive analysis will make it possible to achieve success, because only by overcoming difficulties can you get something worthwhile.

Perhaps, after reading this article, you will think about not spending your money on a dealership, but simply on your favorite company.

Do you want to work under a well-known brand, but do not know how to become an official dealer? Below we will describe in detail what is needed for this and what criteria must be met. We will give a list of documents and show you how to start a dealership without investments.

Dealer is...

A dealer is an official sales representative of a large company (vendor). He is issued a certificate that allows him to work under a specific brand or brand. He can purchase goods at a wholesale price directly from the manufacturer and sell them at retail.

Dealer responsibilities include:

• Promotion of goods in the selected region.
• Fulfillment of sales plans set by the vendor.
• Providing customers or buyers with detailed information about the goods and the manufacturing company.
• Persuading the target audience to choose products of a particular brand.
• Keep abreast of the latest innovations of the vendor.
• Establishing relationships with interested representatives from different fields of activity.

Details of the responsibilities and benefits of dealership will be discussed below. But first you need to understand the main types of such activities.

How vendors work

There are 3 main schemes.

1. Cooperation with one partner. The vendor relies on one major market player and relieves himself of a number of tasks that the dealer solves for him: promotion, retail sales of goods and attracting wholesale buyers.
2. Work with a network of partners. The vendor is building a partner network in several regions, creating healthy competition for its members in the market. But often because of this, companies have to look for new dealers, as the old ones lose interest in them due to the lack of a clear policy or the inability to meet the set sales volumes.
3. Mixed scheme of work. The vendor operates in the selected region with a large number of clients. And dealers work where the target audience is smaller. That is, for example, a company and its dealer do not operate in the same city, unless the contract provides otherwise.

According to such schemes, one can work in the securities market, retail trade or cooperate with large companies: for example, automobile concerns or computer equipment manufacturers.

How to become a dealer: personal qualities of the candidate and selection criteria

Dealership is an attractive business, but with serious selection criteria. You need to clearly understand whether you meet them.

Personal qualities of the candidate

A person who decides to become a dealer must have at least a minimum set of personal qualities.

• Stress tolerance. You need to be resistant to all irritants that may occur in your work: communication with customers, conflict resolution, fulfillment of vendor requirements and sales plans.
• Activity. Only active actions can make good money. This applies to attracting the attention of the target audience to goods or services, business promotion, etc.
• Initiative. Vendors prefer to work with dealers who are ready to take the initiative into their own hands for the benefit of the common cause.
• Competitiveness. Ideally, a future dealer should understand how to competently rebuild from competitors in order to get the most part of the market.
• Purposefulness. Without it, it is impossible to build a successful business.

If an entrepreneur has this set of qualities, then his chances of becoming a dealer are great. But this is not all, as there are still criteria that must be met.

Criterias of choice

A candidate for the role of a dealer must be registered as an individual entrepreneur or LLC. An individual cannot become a part of a large company or a world famous brand.

Even before the interview, companies are looking at candidates: whether they can withstand competition from other applicants, whether they have experience in the right field, in which region they are going to work, etc.

Attention is also paid to the candidate's business plan and the presence of an established client base.

They also look at the reputation of the company, the number of employees, the number of years on the market, etc.

That is, you can’t just register an individual entrepreneur and, without experience, come to a large or small company with an offer to become their dealer. You need to seriously prepare for this.

“Vendors prefer candidates who can represent them in the free region, show a competitive business plan, and already have experience in the right niche.”

Conditions to be met

• Register as an individual entrepreneur or LLC.
• Have financial stability and successful business experience.
• Have an impeccable reputation.
• Clearly understand the niche features of the chosen company.
• Have a unique business plan and ideas for the effective promotion of products or goods.
• Possess the personal qualities mentioned above.
• Be ready to invest and have the means to do so.
• Be open to constant growth, development and learning.
• Have the necessary technical base and premises for conducting activities: an office, a retail facility, a warehouse, etc.

In some cases, for example, if you have a company, you will need a strong team: experienced and qualified employees.

Having fulfilled these nine conditions, the vendor is unlikely to refuse you the position of a dealer.

What documents need to be collected

1. Certificate of registration of an individual entrepreneur or LLC and registration with the tax service.
2. Charter (if LLC).
3. Memorandum of Association (if any).
4. Lease agreement, sublease or a document confirming the ownership of commercial real estate: office, warehouse, retail outlet, etc.
5. Passport and its copy.
6. Bank details.

If you plan to become a dealer of an automobile concern, you will need to obtain permission from the traffic police to sell vehicles.

When cooperating with a sub-dealer, you will need a valid contract with him.

All of the above documents must be notarized if the vendor does not have a full-time lawyer.

Vendor search: where to find it

There are two ways to find the right company.

job search sites

There are many resources on the Internet for posting a resume for free. They are often monitored by companies looking for new dealers to expand their network or replace those who have left.

In the resume, you need to describe in detail your experience in business, niche, mention the presence of a business plan and ideas for promoting goods and products. Be sure to indicate whether you are an individual entrepreneur or LLC. Remember that being an individual will still have to register as a legal entity. But you should not do this in advance, because there is no guarantee that someone will pay attention to you and offer to become a dealer.

Independent search

This is the most efficient way. It consists in finding a suitable company and sending out a resume.

If you are engaged in trade, then you should choose a supplier of one of the goods and invite the management to become its official dealer.

How to become a dealer without investment

Dealing does not always require money. You can enter into such a business without large investments. There are 3 ways to do this.

1. Goods for sale. First, the manufacturing company sends its products to the dealer, who sells them, and only then gives the money to the vendor. This is the most profitable and popular scheme.
2. Goods on order. The buyer orders the goods, makes an advance payment, the dealer sends the order to the vendor. The goods delivered from the vendor are transferred to the buyer, who pays the rest of the payment. After that, the dealer sends the money to the manufacturing company and keeps his share of the markup.
3. Official representative. The vendor hires a dealer who offers price lists and product samples to the target audience. Income depends on the established remuneration.

The most profitable schemes of work are the first and second. The third is more like a hired job.

Dealership Benefits

Being a dealer has more advantages than starting your own business.

• You will start selling under a promoted brand around which a loyal target audience has formed.
• No need to spend money on expensive advertising campaigns.
• You choose the goods or products that you will sell.
• There is no need to pay for training, because vendors regularly conduct free trainings and master classes for dealers. You will gain valuable knowledge that you can later implement into your own .
• It becomes possible to offer products cheaper than analogues on the market.

7 secrets of successful dealership

In conclusion, we propose to study and remember the 7 main secrets that will help you become a successful dealer.

1. Always check the vendor before sending him a resume. The future success of the business depends on how correctly the company is chosen.
2. Choose an inexpensive, but high-quality product that is in demand among the target audience.
3. Collect and constantly expand your customer base. Use various marketing techniques.
4. Learn and, if possible, attend events organized by the vendor.
5. Always win over people: look presentable, be friendly, smile and do not bring things to conflict.
6. Appreciate existing customers and look for new ones. Offer them discounts and loyalty bonuses.
7. Be confident, assertive and speak clearly in interviews with new clients or partners. This also applies to the moment of the first communication with the vendor.

Becoming an official dealer is not easy. You need to carefully prepare for this: study the company, come up with some original ideas for promoting the product. You need to be confident, purposeful, punctual and responsible. This is the only way to become a successful dealer who will be appreciated by the vendor.

If you are thinking about starting your own business, then this article is for you. The idea presented in this article will be of particular interest to those who want to start their own business, but do not have the financial resources to do so. We will tell you how to become an official dealer.

A bit of theory

Most, even fairly large manufacturers, do not have their sales offices in most regions. They prefer to sell their goods through an extensive network of dealers. For the manufacturer, this form of cooperation is quite profitable - there are no costs for opening their own points of sale. Thus, with a minimum of expenses, the manufacturer receives its representative offices in the regions.

Now let's figure out who the dealer is. The word "dealer" has a definition - it is an intermediary between the manufacturer and the final buyer, acting in the interests of the manufacturer.

Depending on the area in which the dealer operates, they are divided into several categories:

• participants of the stock market of securities;
• participants in wholesale purchases, for the subsequent sale of goods in small wholesale or retail;
• car dealers who receive a percentage of the cars sold.

To become an official representative of a manufacturer in a region is not only to get the opportunity to sell products at the best prices, but also to be, so to speak, an official representative of this manufacturer in your region.

In general, the work of the dealer can be divided into several stages:

• negotiation part - discussion of prices, working conditions, etc.;
• signing an agreement;
• sale of the main product of the manufacturer;
• sale of additional services and related products - warranty and post-warranty service, transport services, sale of spare parts, etc.

Being the exclusive dealer in your region is a very profitable business. Not only will you be able to represent the manufacturer solely in your region, but you will also be able to attract many buyers by offering the best prices. It will be much easier for you to cope with competitors, since your conditions will be more favorable for buyers.

What is needed to start

Before becoming a company dealer, you need to clearly define what you want to sell and how profitable it is. In addition, there are criteria that a potential dealer must have, and in order to cooperate with the manufacturer directly, you must strictly meet these criteria.

In practice, situations often occur when a person who wants to become a dealer does not fit a number of criteria that are presented by the manufacturer. To assess your chances of becoming a representative, you need to know these criteria. Here are the criteria:

• sociability is a mandatory element, since you will have to communicate a lot with people;
• activity - you need to work hard to be a successful representative;
• good negotiation and persuasion skills;
• not be afraid to take your own initiative;
• the ability to remain calm and sober thoughts in situations other than standard;
• the ability to present yourself better than your competitors.

Read also: Ideas for business from scratch in Belarus

If you think that you have all of these qualities, or at least most of them, then you are quite suitable for work in such an area as representing the interests of the manufacturer in the regions.

Of course, the main skill of a representative is the ability to sell the goods that he represents on the market. A dealer must be able to convince a potential buyer that the product he offers is the best on the market and at the best price. In order to do this, you must be able to convince the interlocutor that you are right, have a certain talent and charisma.

A very important character trait of a representative, as a person, should be the ability to accept a refusal and, accordingly, disrupt a deal. It is important to be able to analyze the mistakes made and not focus on failure.

Paperwork

In order to become a manufacturer's dealer, you need to collect a number of documents. This is due to the fact that in some cases the goods are given for sale and, accordingly, the manufacturer wants to make sure who he is dealing with in order to know that he will receive money for the goods provided.

The standard package of documents that the manufacturer wants to see consists of:

• certificate of state registration of a legal entity;
• availability of documents on the lease of office space;
• contract for the provision of intermediary services.

After the manufacturer has reviewed the basic documents and decides that you are a good fit, you will be asked to provide additional documents, which consist of:

• identity document;
• statutory documents of your legal entity;
• agreement on the establishment of a legal entity;
• document on registration with the Federal Tax Service;
• valid bank account details.

Of course, each manufacturer has the right to require some additional documents from you. It will depend on what is produced at the given enterprise. For example, if it is alcohol or tobacco products, then licenses will be needed to trade in such types of goods.

In order to interest a large and well-known manufacturer, you must compare favorably with other applicants for the role of a representative in your region.

Perhaps the most important thing will be experience in this field. If you have experience with products similar to those sold by the manufacturer, then you will have a huge advantage over your competitors.

Having a ready-made client base is also beneficial for you. In addition, the manufacturer will be impressed by factors such as:

• your business reputation;
• your ability to gather a team of professionals around you;
• you have a decent office and technical capabilities for the sale of goods;
• ability to organize warranty service.

How does a representative work?

When a cooperation contract is signed, the dealer decides how the policy will be built to promote the manufacturer's products in a given region. To do this, first of all, an analysis of the state of the market in the entrusted territory is carried out.

An analysis of the demand for the presented products is carried out and options for increasing demand are considered, if necessary. Ways to promote products are being developed. At the same time, one should not forget that the analysis of offers and pricing policy of competitors is the basis of market analysis.