The construction market has always been quite saturated and overflowing with offers, like transport at rush hour. And at the same time, big money is spinning in this area. If you want to catch up with your competitors and stand ahead of the column, the original selling text about the construction company will be the same shovel that will be able to row big bills of concluded contracts. A highlight or feature in your company's advertising text is a ticket to the first row of high sales. I spent 2 months writing this longread to give ideas and examples of original selling texts of advertising on the topic of construction. There is a lot to read. But to the point!
The wall of distrust between the customer and the contractor did not grow overnight. Speculative ordering of services through several subcontractors or experienced repair hell from non-professionals are common. But if you correctly compose a sales text about a construction company, he will gradually break through the wall of misunderstanding of the order for his company, methodically knocking the fender of arguments from different angles.
What a builder - such a house. And the first impression about the developer is able to create exactly the text of the advertisement for the site of the construction company. Just as one crooked window spoils the entire facade, so one misspelled sentence in an ad can completely kill good impression from landing.
To begin with, let's analyze the main channels for influx of customers:
- word of mouth. Fail-safe and ancient as the world channel of influx of customers at no cost. After all, along with bad rumors, good ones also spread. Satisfied with your work, the customer will become an ideological agitator in his social circle. There is only one drawback - it takes time to develop a loyal clientele.
- Construction company advertisementon internet bulletin boards. Avito and similar sites are very good way find a customer. But in order for the ad to be found in the search easier, it is extremely important that the text about the construction company contains important keywords without losing readability.
- Leaflets, booklets and outdoor advertising . This type of advertising is best used where the construction routes of potential customers pass - in real estate agencies, in building materials stores, in places where entrepreneurs register and rent out premises. Posting advertisements, advertising on cars or handing out leaflets - advertising text on the subject of construction must convince.
- Personal site. Blog or landing page - the best and most efficient view building advertising, in my opinion. Most contractors do not bother to create their own site and write texts about construction on it. Ads in the newspaper or on the bulletin board on the Internet, posting paper ads, spam in the mailboxes of entrances and word of mouth - these are all methods of building advertising. Therefore, opening your own representative office on the Web means turning from a slow snail into a fast cheetah in pursuit of profitable orders. This is a great tool to show the seriousness of intentions when sending out commercial proposals for cooperation for a construction company and to demonstrate the results of your work for future clients.
- Social network. Leading a VKontakte group on a construction topic is a very troublesome business, even more troublesome than a website. But, with a competent approach to promotion and content, the SMM game is worth the candle.
- contextual advertising. You need your own site or group. The main advantage is accuracy. You can select cities, time, keywords, age and many other parameters. The disadvantage is that the price is too high for surface tuning. The best advertising option for a start-up construction company.
- Repair diary. When building or renovating a building, regularly capture significant moments on camera, sharing comments and tricks. In addition to builders, potential customers can also watch the repair and construction video blog, one of which will one day become your client. Instead of a video blog, you can have a regular blog with photos, which will be a great addition to the site or group.
- mailing list. It is also an effective form of advertising. Distribution of letters about construction in both electronic and paper versions. In the first case, we are talking about commercial offer for a construction company about long-term cooperation, in the second - the usual spam in the mailboxes of ordinary citizens. In both cases, the system works - after all, at least one out of a hundred still needs euro-fences, windows or finishing work.
- calling. Cold and warm calling is more suitable for advertising a building materials store, but can also be used by construction companies. All you need is a motivated sales manager, cooperation proposal letter templates and a smart sales script.
- Industry exhibitions. This is a great opportunity for the management of building materials stores and construction companies to find LARGE orders. The main helpers here are the knowledge of materiel and a well-spoken tongue. But well-written text advertising booklet about the construction company will do its job to attract additional clientele.
- Advertising in printed publications . Placing an ad in a newspaper or magazine is a great opportunity to attract customers who prefer paper to the Internet.
- Advertising on radio or television. Ideal for advertising building materials stores and large new buildings.
In marketing, there is such a thing as an “elevator story”. The subordinate accidentally meets the Biggest Boss in the elevator, and he has 20-30 seconds to convey the meaning of the presentation. His entire future career may depend on the success of this presentation. Selling texts for the site should also catch attention from the first seconds and be concise, informative and understandable.
Text about the construction company: a sample advertisement for the developer's website
We offer to buy an apartment in a new building in Moscow in a residential complex on the street. Ozernaya, 1st. The Zapadny residential complex has already been put into operation by Mosinvest LLC and is waiting for its residents. Do not wait 2 years for the completion of construction - move in tomorrow.
We have been building since 1999 and have already put into operation 19 residential complexes in Moscow and the Moscow region.
Advantages of the residential complex "Western":
+ Closed and equipped yard, concierge service, security and video surveillance,
+ Monolithic-frame houses with underground parking for 400 cars,
+ Landscaped area,
+ “French panoramic windows”,
+ Horizontal wiring with apartment-by-apartment heat metering,
+ Possibility of ordering a fine finish with an individual design and choice of materials,
+ The ability to draw up your own layout, subject to the construction of a house,
+ A wide range of mortgage programs, installments, loans,
+ Supply and exhaust forced ventilation,
+ Free and pleasantly decorated waiting areas.
Call 000000 000 or write to mail@site.rufor details. Get the latest selection of available apartments with prices now.
An example of the text of an advertisement for a building materials base on the radio (20 seconds)
(A peppy march sounds) The "Building Base" always helps us
She carries a wholesale price
Who walks through life with "Base Stroika"
He never disappears anywhere
"Baza Stroiki" - a huge assortment building materials and wholesale prices. Ryazan, st. Ivanova, 59
Radio repair ad copy sample (20 seconds)
(The host tells a fairy tale) Knock-knock ... Who lives in the house? It's us, the masters!
We glaze balconies and loggias,
We insert plastic windows in 10 days,
We give discounts when ordering 3 products,
And also we repair and repair everything that is in the house.
Windows and repairs are just a fairy tale. Saratov, st. Panfilova, 4-g. Tel 040404040
Example of a radio ad for a hardware store (30 seconds)
(Motif from "The Beautiful Marquise")
(Women's party) Oh dear, it's time for us to make repairs,
We urgently need to go to the store
(Men's party) In what I know, "Repair and decoration",
He is the only one in Stupino.
(Recitative) There, the team is like a family,
Selling everything from A to Z
And the choice to make is no problem,
The sales people there will help everyone.
They give good advice,
Everything will be picked up in 5 minutes,
Goods in stock,
100 steps from the store
And if not right now,
They will bring everything to order,
Just one call
Deliver everything you need on time
Goods are just trash
each has a certificate
The whole volume will be calculated here,
The surplus will be taken back
Buy for 10 thousand
Deliver home for free
So the repair is already in our pocket,
And well, all is well.
Score"Rio" - repair and decoration. Think of us when it comes to renovations. Come. Voronezh, Dubki microdistrict, Kalinina 2.
An example of a construction company advertising on the radio for metal frames
(Foreman, calmly and measuredly) Anything! Home, shop or office...
(Passer-by) How much longer?
(Foreman) Yes, no more than a week.
(Passer-by) Wow, how so? Expensive, perhaps?
(Foreman) Not at all. The profile is warm, light, even. Easy to assemble and save money on everything. Fire resistant, durable plus with roofing and foundation easier.
(Announcer) Metal frame made of thermoprofile. The easy solution for your construction. Phone 500-213 again 500-213
The most effective advertising text for construction work
The most effective advertising text about construction is needed in order to convey to the buyer the necessary information that will help him make the only right decision on cooperation. If you are planning to work for the long term, then the information in the presentation text should be “showing face” and at the same time truthful. Any falsification, from which the blood in the veins stands on end and the legs are clenched into fists, can forever undermine the barely emerging credibility.
There is no need for loud statements and general words to flood the consciousness of the reader like a spring flood. If a person does not see the specifics, he will simply go to the site of competitors without looking back. For the male audience, harsh logical arguments are needed, for the female audience, catchy emotional triggers.
Who owns the information - owns the world. What information should be collected before writing sales texts about a construction company?
- Monitor market demand. For an effective presentation of a construction company, you need to understand the fears and desires target audience. After all, an apartment, house or cottage, as a rule, is built once in a lifetime, so people approach construction very carefully. You need to understand what objections you might have. potential buyers and competently process them in the text of an ad or landing on a construction topic.
- Research competitors. You need to see what ad texts they write and what they promise. The goal is clear - to do things differently. Differ. It's good to be different. You don't need to be the best - you need to take new frontiers of sales as an individual. A person is not interested in the best house - this is an advertising stamp and a vague concept. He is interested in the warmest house, durable house, beautiful house, inexpensive house.
- Find detuning factors- offer in the ad something that competitors do not have. Or what he did not have time (did not think of) to offer in the text of industrial, civil or garden and park construction.
What does a sales text about a construction company consist of?
- header. From it, a person should immediately understand what is offered to him. In a few words, you need to fit the meaning of the service and the benefits that he will receive from this particular contractor. A simple and at the same time very difficult task. It is written when the entire text of the announcement of the construction company has already been written.
- Lead. A short and capacious introduction that reveals the problem of the target audience. Its main goal is to interest the client so that he gets acquainted with the offer.
- Offer. Clear and concise presentation of your services. The most effective advertising text about a construction company does not have to be creative - it is required first of all to be CLEAR. So that he offers only what the target audience (TA) really needs.
- Objection handling. In this part, the selling text about the construction company describes the advantages, differences from competitors, and also handles the fears and doubts of potential customers. Further on this in a little more detail.
- Call to action. That, for the sake of which this very text was written for the construction site. In order for the customer to write or call, he must be asked to get in touch.
Selling text about a construction company: handling objections when writing
- Drunkenness and unsanitary conditions at the facility. We punish workers for the slightest smell of fumes and remove garbage at the end of each shift.
- Construction takes 8 months instead of 4. We meet deadlines thanks to the skillful coordination of our actions. We divide the work into stages and prescribe each stage in the estimate. We distribute work between teams in such a way that they do not interfere with each other.
- "Quality" of work. Every day we report to the customer and discuss all the nuances with him. We make regular photo reports, which record the process of work.
- Kidalovo. To be mutually secure, we conclude an agreement in our office. You can also find the license number here. You can be convinced of the quality of our work by looking at our previous objects and talking with satisfied customers.
- Purchase of building materials. We buy building materials only at proven points and show the customer a check. If the customer chooses building materials to his liking, we go with him and advise.
- Budgeting. Very often, many teams let out of their attention moments that will come up later. We take into account in the estimate all additional and non-obvious costs for the customer. The maximum excess of the estimate is 5%!
The above text is best written in the "About Us" or "About the Company" section if the site of the construction company is planned to be multi-page.
Key phrases in the text to promote a construction company in the search (I tell you a secret)
Insert keywords into the text to drive organic search traffic at no cost - often copywriters forget about this point. Or they do spamming with keys, making the material unreadable. I have already described this moment, but I will briefly duplicate the information again because of the importance of the moment.
In order for an article on the topic of construction to come out more cheerfully in the TOP of search results, it is better to sharpen each text for one main request, and enter the “loop” of this request into it. This is called LSI copywriting, which grew out of SEO copywriting. To make it clearer, let's look at a live example.
Together with the key “construction of houses in Voronezh”, people additionally drive into the search engine such words as “turnkey”, “prices”, “projects”, “plots”, “buy a plot”, “frame houses”, “ wooden houses”, “residential”, “permission”, “from SIP panels”, “inexpensive”, “from foam blocks”, “multi-apartment”, “buy land”, “country”, “reviews”, “from glued laminated timber”, “ construction companies”, “private”, “multi-storey”, “photo”, “region”, “credit”.
Choose the one that suits you common sense and write an original article. This means that if a person writes in the search line “construction company for houses from SIP panels Voronezh”, then he will most likely see your article.
On the right side of the service, you can see related keywords, for which you can also write an effective text yourself or order an article on a construction topic from a copywriter. The numbers on the right side indirectly indicate the relevance of the topic.
house turnkey construction 71 566
turnkey house voronezh 3 048
house finished project 14 455
cottage settlement voronezh 3 501
house project construction 44 613
house timber voronezh 1 515
aerated concrete house project 17 815
private house construction 31 759
house foam block project 29 480
house turnkey construction price 36 988
turnkey house project 95 564
turnkey foam block house 19 842
construction house aerated concrete 10 405
frame house voronezh 905
build a house voronezh 823
brick house 123 048
timber house key 79 712
Depending on the specific situation, you can add keywords such as “apartment renovation”, “interior design”, “turnkey bath”, “ excavation”,“ finishing work ”and others like them.
An even better selection keywords- These are databases of keywords, similar to "Bukvariks", which are downloaded to a computer. But only a serious copywriter (here the author modestly points his finger at himself) will agree to spend 170 GB of hard disk space to improve the quality of articles on construction topics. And not only.
It is these loops that carry the best quality traffic, because only a person who is really interested in the service will drive such long and complex queries into the search line. I can’t describe all the nuances within the framework of this article, but this is enough for thoughtful use. Use this cheat code today before it becomes a trend!
Order a text for a construction company website from a copywriter
If you are a manager in the construction industry and want to increase the company's income, then the best choice will order the text on the site of the construction company. Note that in the repair and decoration average check- from 40 to 400,000 rubles. and more. The very first order received thanks to an effective selling text on a construction theme will immediately pay off all investments.
The caravan moves at the speed of the slowest camel. Make sure that the text drives, and does not slow down the development of your construction business.
The main thing - do not lie, do not hide and do not mislead. Do not promise what you cannot fulfill, otherwise you will lose the client and all his acquaintances. If you fulfill and exceed your promises, good word of mouth is guaranteed. As well as orders for years to come to bring architectural solutions to life.
An article about a construction company should not hang in a vacuum, like a float in an ice hole, but be tightly tied to the problems and expenses of a potential customer. The more information and less water in the article, the less combat losses will be from the front of successful sales.
The more you save, the more potential customers go to competitors. If you want to stay on top, you should order an original selling text about a construction company right now.
I wish you all a sea of good luck and a cottage by the sea!
View pricesThe aesthetic design of the construction site helps to hide unpresentable stages of repair or construction of the facility from prying eyes. Thus, the developer solves several problems at once:
- demonstrates concern for the beauty of the city and the comfort of citizens;
- enhances the image of the company;
- attracts clients and investors.
Do you want to order a banner for a construction site inexpensively in Moscow? Contact the Color Printing House! With the help of modern equipment, we can quickly make a banner of the size you need on film or other material. Large format printing allows you to apply realistic images or text information. In addition to decorating facades and fences, builders often turn to us to create information stands, for example, with an object passport.
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The high quality of work and the ability to fulfill an order urgently are combined in our company with affordable prices for printing services. The price of manufacturing custom building banners becomes even more profitable thanks to promotions and discounts for regular customers. Finished goods our courier delivers quickly within the Moscow Ring Road! Call us to find out the exact amount of the order or ask questions to a specialist!
Who and where to advertise
- Opportunities for discounts
- Installment plan
- Convenient infrastructure
- Value for money
- stock public transport within walking distance
It is better to place such advertising in newspapers, on bulletin boards on the Internet, billboards, leaflets, billboards along roads, posters in elevators. Also try to connect word of mouth: encourage customers to recommend your services to their friends in exchange for bonuses.
If you are targeting an audience with high income, emphasize prestige of your services, talk about the proximity of parking, offer additional options “not for everyone”. It is better to advertise services for wealthy buyers through the media that are popular with this category of the population. Also, outdoor advertising placed where your potential customers can be: near large business centers, elite villages, etc. works well. Even better - contact a realtor who will place your offer in professional base data.
How to promote a construction business on the Internet
Online advertising can also effectively promote services construction company. Any serious company aimed at long work, there must be a website. Even better - the site and the group in social network. Such advertising requires serious financial investments, labor and patience. For these methods to work, it is important:
- Develop your own corporate identity
- Keep track of regular updates and content quality
- Interact with users
- Make high-quality search engine optimization in order to potential clients it was easier to find you.
In the future, a developed site and a group will only play into your hands, but for this you will have to work hard.
Banner ads are expensive. In order not to throw money away, it is important to choose the right site for placement. Think about what services your audience uses, monitor specialized sites. Agree, the Vedomosti newspaper and the Speed-Info edition are read by different people.
Examples of advertising for a construction company with a photo
Construction companies also have their own websites and groups in social networks. For example:
Regardless of the method of promoting a construction company, be prepared for the fact that it will take a lot of time to form a customer base. The main thing is to be patient and confidently go to the goal.
If you are not ready to invest in the promotion of a construction company, consider buying ready business. Operating companies have already established themselves in the market, have a reputation and customers.
- Operating construction companies in St. Petersburg
- Directory of construction organizations in Moscow
- Offers of ready-made construction companies in Russia