Business plan sample with calculations. Ready-made business plan with calculations on the example of a web studio. An example of drawing up a business plan for an enterprise

In an unbridled desire to quickly open their own business, many novice businessmen often neglect to draw up a business plan. At best, this is fraught with a loss of profit, at worst, a complete collapse of the business idea. Why is a business plan so important, how does it look, is it possible to find a sample business plan with calculations and how to properly approach its preparation?

Business plan concept

In the most general case, a business plan can be described as a detailed and maximally transparent guide for the creator and potential investors, describing the implementation of a certain idea for a business in real economic conditions.

    Such a document can be created on the basis of three fundamental factors for any business idea:
  • Honest awareness of one's place and level of qualification. A complete analysis of your own knowledge, skills and abilities, financial capabilities (prospects for attracting additional funds, if necessary), the need for premises, equipment, business relations etc.
  • Prediction of the final result. There should not be abstract concepts like “I want to earn a lot of money”. Only a clear planning of the future business turnover, profit, market place, etc.
  • A detailed description of the steps capable of making the transition from the first step to the second within a predetermined time frame.

Business plan for yourself and for the investor - what's the difference

    Depending on who the business plan is being drawn up for, some nuances should be taken into account:
  • Business plan for potential investors. AT this case the main purpose of the document is to convince the investor that the project is capable of making a profit and money can be allocated for it. The idea should be presented as efficiently and beautifully as possible. Possible risks can be slightly underestimated (at least not to focus on them), but it is also not worth promising mountains of gold - this will cause fair doubts.
  • business plan for yourself. Should be as close to reality as possible. It is a kind of guide to action. The document should describe everything necessary for opening and further developing the business.

It often happens that an entrepreneur mixes these two documents that are identical in name, but somewhat different in essence. As a result, instead of clearly and concisely explaining to the investor what his money will be spent on, the novice businessman tells how they can be saved.

Business plan structure

Before submitting a specific sample for self-compilation of a business plan, you should carefully study the step-by-step instructions, which will describe in detail how to write a business plan and what to look for first.

Any business plan should start with a title page. It would be useful to place here information about the name of the project, the legal and actual address of the organization, comprehensive contact information and the date the document was developed.

In order to interest the investor, some prefer to show the main financial data already on the title page - the payback period of the project, the expected profitability and the required amount of borrowed funds.

Next comes the main informative part of the document (many investors draw conclusions about the advisability of investing only in this part of the business plan), which is a concise information about all sections and the main conclusions.

The summary is compiled last, when all the calculations are ready and all the necessary information is collected.

Description of the business plan

In this section, in detail, in the smallest detail, all the details of the project are prescribed.

There are many organizations that, for a certain amount of money, are ready to draw up a business plan for any project. Whether to resort to their services - each novice businessman decides for himself. On the one hand, this approach will help to avoid many typical mistakes, because professionals know exactly how to write a good business plan, on the other hand, it will not always accurately reflect the features of this particular business idea, and it can cost quite a lot.

In addition, self-compilation of a business plan will help the entrepreneur to plunge headlong into his idea and study it to the smallest detail, which will have a very positive effect on the future business.

An example of a business plan

And yet, it is more convenient to understand all the intricacies of drawing up a business plan using a specific example. Based on the recommendations described, let's try to make an example of a competent and detailed business plan, understandable even for schoolchildren, telling how to open a gym from scratch in a small Russian city.

Summary

The project seems to be very promising, since in recent years there has been a steady increase in citizens' interest in a healthy lifestyle and active recreation. The commercial feasibility of the project can be considered the lack of gyms for the middle class in the city. The main goal of a business is to occupy this niche.

Market assessment

The company will operate from 10:00 to 21:00. For classes, you will need to buy a subscription, which will be offered for 2, 5, 10 or 20 visits. Compared to the basic one, each next type of subscription will provide a discount (in terms of 1 visit) in the amount of 5, 10 and 15%. Serious competitive advantage there will be an extended subscription period: 1, 2, 3 and 4 months, respectively.

The duration of the visit can be 30 minutes or 1 hour. To optimize the workload of the hall, it is proposed to make a 20% discount on visits in the morning (from 10.00 to 13.00) and 10% in the daytime (from 13.00 to 17.00).

Prior to the official opening of the gym, an aggressive advertising campaign. This will allow you to build a customer base in advance. In order to be able to pre-sale subscriptions already at this stage, it will be necessary to ensure the full functioning of the reception, including the repair of the premises, the work of personnel and the conduct of communications.

After the first three months of work, an analysis of the workload of the halls in each shift will be carried out and adjustments will be made to optimize the workload. This may be a redistribution of discounts, the introduction additional incentives(every 10th visit as a gift, a free drink from the institution, etc.).

Manufacturing process

It is planned to open a gym in the central part of the city, including two gyms, two changing rooms and two showers. Also, it is planned to create a recreation area with a vending machine for hot drinks. Once every three months, the establishment will be closed for sanitation. Accounting will be carried out during the same period.

The maximum capacity of the halls is 10 people. An instructor is always present in the hall. His tasks include the distribution of visitors, consulting. The working shift of the instructor is 6 hours without lunch. The work schedule of the instructors will be drawn up in accordance with their wishes for the week ahead.

Personal belongings can be left in the locker room, where personal lockers will be installed. Having closed the booth with a key, the visitor takes it with him for the duration of the lesson.

An administrator will constantly work in the lobby, whose tasks will include the sale of subscriptions, answers to phone calls, keeping a log of visitors, informing customers about the workload of the halls.

Leave will be granted to employees summer period, since at this time a seasonal decline in demand for gym services is expected (due to the holiday season and the possibility of self-study in the fresh air).

    In each hall it is planned to install modern simulators:
  • Swedish wall - 3 sections.
  • Treadmill - 2.
  • Exercise bike - 3.
  • Strength training equipment - 1.
  • Press simulator - 2.
  • Rowing machine - 2.
    Need for premises:
  • Gym (at least 30 sq.m.) - 2.
  • Dressing room (at least 15 sq.m.) - 2.
  • Locker room for employees (at least 6 sq.m.) - 1.
  • Recreation area (about 9 sq.m.) - 1.
  • Hall with a wardrobe (about 15 sq.m.) - 1.
  • Director's office (about 9 sq.m.) - 1.
  • Administration room (9 sq.m.) - 1.
  • Utility room - 1.
  • Shower room - 2.
  • Toilet - 2.

The total area of ​​premises for a business project must be at least 160 sq.m.

Manufacturing program

The average price of one hour of classes will be set at 100 rubles. The gym will work seven days a week, except for holidays and sanitary days. There will be 14 such days during the year. There will be 351 working days, respectively.

The approximate amount of annual revenue will be 351 days * 11 hours * 10 people (hall occupancy) * 2 halls * 100 rubles = 7,722,000 rubles.

It is almost impossible to achieve a constant full load of the halls. Practice shows that in the morning the hall is 60-80% full, while in the evening it can be overcrowded.

We will set the real amount of revenue at the level of 90% of the maximum, which will be 6,949,800 rubles.

Amount of investment

Staffing and payroll

We accept the production rate of one instructor based on a 40-hour working week. Given that the halls will work 351 days a year for 11 hours, we get total number working hours in the amount of 351 * 11 * 2 = 7722 hours.

Next, we calculate the maximum number of working hours per year for one employee. Every year each employee works approximately 250 calendar days. Subtracting from them 20 days of vacation, 5 days of sick leave, 6 days study leave and 1 day for the performance of state duties, we get, on average, 218 days, or, in terms of hours, 218 * 8 = 1744 hours.

Thus, the need for instructors will be 7722 / 1744 = 4.42 = 5 people.

Similarly, you can determine the need for administrators and security officers. Given that their services cover both halls at the same time, the need for such specialists will be 3 and 3 people, respectively.

In addition, two cleaners will work in the gym with a work schedule every other day. The senior administrator will be responsible for the operation of the beverage vending machine, for scheduling the work of employees, for the marketing policy of the company.

Base salary rates for employees will be set in accordance with staffing. If, according to the results of work for the quarter, 90% of the halls were occupied, the employees will receive a bonus. At the end of the year, management is considering the possibility of paying an annual bonus.

The projected wage fund will be 240,000 rubles per month.

Cost estimate

The cost estimate for production for the first year of the gym is based on a load of 90%.

For convenience, the total estimate will be divided into several parts:

    Estimated direct costs:
  • Employee salary - 116,000 * 12 = 1,392,000 rubles.
  • Social security contributions - 1,392,000 * 0.32 = 445,440 rubles.
  • Depreciation of simulators - 212,000 rubles.
  • Costs for printing services - 24,000 rubles.
    Estimate for the maintenance and operation of equipment:
  • Purchase of spare parts - 4,000 rubles.
  • Specialist services - 8,000 rubles.
    Estimate for general expenses:
  • Room rental - 32,000 * 12 = 384,000 rubles.
  • Payment for utilities - 6,000 * 12 = 72,000 rubles.
  • Electricity costs - 2,400 * 12 = 28,800 rubles.
  • The salary of the manager and maintenance personnel is 124,000 * 12 = 1,488,000 rubles.
  • Deductions in social insurance - 476 160 rubles.
  • Other expenses - 60,000 rubles.
  • Depreciation of fixed assets - 243,280 rubles.

Sour cream business expenses will include only advertising costs in the amount of 72,000 rubles per year.

The total production costs per year will be 4,909,680 rubles.

Balance sheet profit

This indicator can be determined by subtracting the total production costs from the planned sales volume: 6,949,800 - 4,909,680 = 2,040,120 rubles.

Calculation of tax deductions and profitability of production

    First of all, we determine the amount of non-operating expenses. They will consist of:
  • Education tax (1% of the wage fund) - 28,800 rubles.
  • Tax on the maintenance of social and cultural facilities and housing stock (1.5% of the sales volume) - 125,096 rubles.

The balance sheet profit, taking into account non-operating expenses, will be 2,040,120 - 28,800 - 125,096 = 1,886,224.

Income tax (33%) = 622,454 rubles.

Net profit \u003d 1,886,224 - 622,454 \u003d 1,263,770 rubles.

Based on these indicators, you can calculate the value of specific profitability, which shows the profit per 1 ruble of sales. It is determined by the ratio of balance sheet profit to turnover:

R ud \u003d P / T * 100% \u003d 1 886 224 / 6 949 800 * 100% \u003d 27.1%

Project efficiency

To simplify the assessment of efficiency, we will assume that sales volumes will remain unchanged over several years. Calculate the net income of a business project for a certain period of time:

BH \u003d CHP * T - K,

Where NP is net profit,
T - time interval (let's take it equal to 5 years),
K is the amount of investment calculated earlier.

BH \u003d 1,263,770 * 5 - 1,758,600 \u003d 4,560,250 rubles.

Another important indicator is the profitability index, i.e. the amount of profit for certain period time received for 1 ruble of invested funds:

ID \u003d PE * T / K \u003d 1,263,770 * 5 / 1,758,600 \u003d 3.59

Also, the presented business project will be perfectly characterized by such an indicator as the payback period. This is the number of years required for net income to equal the investment:

T ok \u003d K / PE avg \u003d 1,758,600 / 1,263,770 \u003d 1.39 years

Type of ownership

In accordance with the current legislation, a company with limited liability. After the implementation of the business project, the company can be transformed into a Closed Joint Stock Company.

conclusions

The maximum price of one hour of classes in our gym will be 100 rubles, which will be the optimal amount for clients with an average income. The purchase of subscriptions will allow you to receive significant discounts.

The specific profitability of the project will be 27.1%, and the profitability index will be 3.59 rubles for five years for every ruble invested in the business. These figures are above the industry average and also exceed the yield on bank deposits.

The project promises to pay off in 1.39 years, which should be very attractive to potential investors.

The above example does not just show a sample good business enterprise plan, it can serve as a kind of algorithm that clearly demonstrates how you can make a project for almost any idea. Of course, the numbers will vary, but the overall structure will remain the same.

I am glad to welcome regular readers and a new audience! Today we will continue talking about starting your own business. To help you, I suggest ready business small business plan. And those who are used to relying on themselves will learn how to properly compose it from scratch and adapt it for a specific case. When you read the article to the end, there will be no questions left!

Business Plan Key Success Factors: 3 Key Rules

A business plan is a document that brings an idea to implementation in a form that is understandable to an entrepreneur and investors. It analyzes the situation and describes the mechanisms of the systems involved.

The following rules will be the basis for drawing up the plan:

  1. Unbiasedly determine the current level. Employed but want to start a business? You will need to consider what you have: skills, connections, availability start-up capital and space - everything plays a role.
  2. List a specific outcome. Starting a business with the wording “I want to become rich” is dooming it to failure. Determine the market niche, profit level, turnover.
  3. Consider the steps that will lead to the designated outcome. Be logical and conduct additional analysis if you are not sure of the knowledge.

Stick to these rules, whether you want to impress investors or are building a project for yourself. Constantly ask the question, “Why does a business need to succeed?” The key to success can be a successful product, the qualifications of the team, the influence of partners, etc. Having found the answer, use the advantage to the maximum, and the result will meet expectations.

Business plan structure: main sections

Thinking about how to make business plans for a small business yourself? Adhere to a clear structure that will allow both you and your partners to navigate the document.

Title page layout

The name of the project is written on the title page. , indicate the amount of investment and the expected payback period. It is also appropriate to provide information about the organization: address, contact numbers, full name of the owner.

Writing a resume: briefly about the main

The summary is the first section of interest to potential contributors. So that this acquaintance with the project does not end, state the essence of the idea. Focus on goals and objectives, list necessary resources and methods of project implementation. Be sure to highlight why the offer is unique.

Finally, let's get down to the numbers:

  • necessary for opening investments;
  • project start date;
  • planned and actual term refund.

Finally, state the expected profit. No need to use lengthy stories about the benefits of the enterprise: it is enough to make a competent calculation.

Setting Goals and Objectives: Be Concise

In the “Goals and Objectives” section, the position that you plan to take is determined. Mention the technological processes necessary to achieve the result, but do not go into details - you will provide information in the appendices. The main task is to tell why the proposal wins against competitors. But avoid unsubstantiated statements, because every word must be supported by facts.

Do you want to emphasize the originality of the idea? List patents and copyright documents. Indicate ways for further development so that investors see the long-term benefits of cooperation.

Carrying out market analysis, identifying the desired segment

After conducting a market analysis, you will determine the availability of available niches. It is necessary to consider the internal state of the chosen industry and the influence of external factors (for example, complex economic situation, staffing shortages). Take into account the risk of facing competition and tell what advantages your product has.

To improve the effectiveness of the plan, define the market segment. You will need to draw up a portrait of the buyer, considering the following:

  • age;
  • social status;
  • needs;
  • reasons why the client will contact you.

Defining a portrait potential buyer and his needs, assess the capabilities of the enterprise. Particular attention should be paid to this part if you are planning to open a new business.

The description of the product or service is presented with an emphasis on the benefits of the consumer. Simply put, do not tell what a great product you have, but describe why the client needs it.

The list of characteristics and properties should include the following:

  • the product's name;
  • appointment;
  • enumeration of the main properties and a brief story about the secondary ones;
  • definition of competitiveness;
  • availability of copyrights or a license (if they are only to be obtained, mention this point);
  • information on deliveries, guarantees, service availability;
  • description of appearance;
  • availability of certificates;
  • operational characteristics;
  • disposal methods.

Describing items will make planning easier and help you understand which properties need improvement.

Marketing Analysis and Plan: Promotion Strategy

A task marketing analysis consists in developing the image of the product and determining the promotion strategy. When you outline the circle of buyers and set the required volume of goods, consider ways to convey information to the audience.

It will be easier to formulate the needs of future buyers by answering a number of questions:

  1. Describe what they are purchasing now that your product is not on the market. List popular suppliers, volume of purchases, indicate the average price.
  2. The hardest part is understanding why a consumer prefers a certain product. When buying kitchen utensils, the client can choose a set with the largest number of components, bet on convenience or appreciate an attractive design. You need to determine his motivation, which will help desk research, telephone surveys and expert interviews.
  3. Ask the main question: “How to get my product to buy?” Manages to attract customers promotions, participation in exhibitions, sending out flyers, providing free samples.

The nuances of work depend on whether the activity is aimed at a wholesale or retail consumer, whether you are going to involve legal or individuals etc.

It is a document that highlights all the characteristics of the future organization, analyzes possible problems and risks, their forecast and methods by which they can be avoided.

Simply put, a business plan for an investor is the answer to the question “Should the project be financed or should it be thrown into the trash?”.

Important! A business plan is drawn up on paper, taking into account certain procedures and rules. Such a presentation of the project to some extent materializes your idea, shows your desire and willingness to work. Also, the design on paper simplifies the perception of the idea by the investor.

Self-drawing up a business plan

Drawing up a business plan yourself is not so difficult, you just need to carefully consider the idea. Before you grab onto the calculator and calculate income, you need to take a few steps.

  1. Identify the "pros" and "cons" of the idea that has arisen. If the number of "minuses" rolls over - do not rush to give up. Some aspects can be turned in the opposite direction, think about ways to solve such "cons".
  2. Competitiveness and market stability are important characteristics.
  3. The sales market needs to be thought out to the smallest detail.
  4. The payback period of the product (service) and the time of receipt of the first profit will allow you to determine (approximately) required amount for investments.

If, after such a superficial analysis, you don’t feel like giving up your brainchild, then it’s time to take Blank sheet and start creating a business plan.

It's important to know! There is no single structure and step-by-step instructions on how to calculate a business plan. Therefore, the presence and order of the items included in the plan is determined independently. However, experts have established the most optimal variant of the plan structure. If there is no experience in compiling such documents, you need to use these recommendations in order to correctly compose the work.

Structure and procedure for drawing up a business plan

The structure of a good business plan, according to economists, should include 12 points. Each of them is described below.

Title page

The following parameters are specified here:

  • name of the project;
  • the name of the organization where the project is planned to be implemented, indicating telephone numbers, addresses and other contact details;
  • head of the above organization;
  • developer (team or leader) of a business plan;
  • date of preparation of the document;
  • it is allowed to place on the first sheet the most significant indicators of financial calculations for the project.

This document is necessary to protect the copyright of the idea and business plan. This reflects the awareness of the reader that he is not entitled to distribute the information contained in the document without the permission of the author. There may also be an indication of the prohibition of copying, duplicating the document, transferring it to another person, a requirement to return the read business plan to the author if the investor does not accept the agreement.

An example of a confidentiality memorandum can be seen below.

The next 2 sections of the plan - "Brief summary" and "Main idea of ​​the project" - are introductory. They can be used as preliminary offer(for review) to partners and investors until negotiations are scheduled.

Brief Summary

Although a short summary of such a document is at the beginning, it is written in final stage, as a result. A summary is an abbreviated description of the project idea and a list of the most significant characteristics of the financial component.

The following questions will help here, by answering which you can get a great resume:

  1. What product is the company planning to sell?
  2. Who wants to buy this product?
  3. What is the planned volume of sales (production) for the first year of the company? What will be the revenue from this?
  4. What is the total cost of the project?
  5. How will the enterprise be formed according to the organizational and legal form?
  6. How many workers are planned to attract?
  7. What is the required amount of capital investments for the implementation of the project?
  8. What are the sources of funding for this project?
  9. How much will be the total profit (profitability) for a specific period, payback period, amount of cash at the end of the first year of the enterprise, profitability. net discounted income.

It's important to know! The resume is read by the investor first. Therefore, the further fate of the project depends on this section: the investor will either become interested or bored. This part should not exceed 1 page.

The main idea of ​​the project

  1. What is the main design goal?
  2. What are the tasks of the enterprise to achieve the main goal?
  3. Are there any barriers to the goal and how to get around them?
  4. What exact actions does the author propose to perform in order to as soon as possible achieve results and reach the goal? What are these timelines?

Important! It is necessary to give clear, real and explicit arguments that will confirm the confidence in the profitability and success of the project. The volume of this part is optimal within 1-2 pages.

In the same section, it is customary to use the conducted SWOT analysis assessment of strong, weak features of the enterprise, opportunities (prospects), as well as possible threats. It is unlikely that it will be possible to make a business plan correctly and most completely without such an analysis.

The SWOT analysis reflects 2 sides that affect the life of the organization: internal, relating to the enterprise itself, and external (everything outside the company that it cannot change).

Do not forget: you describe the enterprise, not the product! Common mistake authors in that they begin to write the characteristics of the product in the “strength” column.

Here are some parameters that can be used to describe strengths or weaknesses:

  • high-tech production;
  • service and after-sales service;
  • multifunctionality of the product (without affecting its specific properties);
  • level of qualification and professionalism of employees;
  • the level of technical equipment of the enterprise.

To external factors(“opportunities” and “threats”) include:

  • market growth rates;
  • the level of competition;
  • political situation in the region, country;
  • features of legislation;
  • features of the consumer's solvency.

Example

Characteristics of the industry in the market

  • dynamics of sales of similar products in the industry in recent years;
  • growth rate of the market industry;
  • trends and features of pricing;
  • exhaustive assessment of competitors;
  • search and indication of new and young enterprises in the industry, as well as a description of their activities;
  • description of the consumer market, their desires, intentions, requirements, opportunities;
  • assessment of the possible impact of scientific, public, economic aspects;
  • prospects for development in the market.

Essence of the project

This section reveals the idea, the subject of the business plan. It also reflects the level of preparedness of the enterprise for the release of "public", the availability of all the funds required for this.

The most important provisions in this section are:

  • primary goals;
  • description of the target consumer segment;
  • key performance factors for market success;
  • a detailed representation of the product, the characteristics of which must be within the market segment defined above;
  • stage of product development (if production is launched), patent and author's purity;
  • characteristics of the organization;
  • the total cost of the project, indicating the financing schedule for the periods and amounts of investments;
  • the required expenses of the initial period for the marketing campaign and the formation of a coherent organizational structure.

Marketing plan

Here the tasks, goals of the marketing policy and methods for their solution and achievement are indicated. It is important to indicate which task is intended for which personnel, in what time frame it is required to complete it and with what tools. The funds needed for the latter must also be indicated.

Marketing plan is a strategy, a set of successive and / or simultaneous steps, created to attract consumers and effectively return on their part.

The investor will be attentive to such points as:

  • a well-developed system of comprehensive market research and analysis;
  • the planned volume of sales of goods (services) and its range, scheduled for time periods until the enterprise reaches full capacity;
  • ways to improve products;
  • description of the product packaging and pricing policy;
  • procurement and marketing system;
  • advertising strategy - clearly articulated and understandable;
  • service planning;
  • control over the implementation of the marketing strategy.

Production plan

Everything related directly to the creation of products is reflected in this part. Therefore, it is advisable to compile this section only for those companies that plan not only distribution, but also production.

Points to be noted:

  • required production capacity;
  • detailed interpretation technological process;
  • a detailed description of the operations entrusted to subcontractors;
  • necessary equipment, its characteristics, cost and method of purchase or lease;
  • subcontractors;
  • required area for production;
  • raw materials, resources.

It is important to indicate the cost of everything that requires costs.

organizational plan

At this stage, the principles of organizational strategic management of the company are developed. If the enterprise already exists, then this item is still mandatory: it determines the compliance of the existing structure with the intended goals. The organizational part must necessarily contain the following data:

  • name of the organizational legal form(IP, OJSC, partnership and others);
  • an organizational management system that reflects the structure in the form of a scheme, regulations and instructions, communications and dependencies of departments;
  • founders, their description and data;
  • management team;
  • interaction with staff;
  • supplying the control system with the necessary material and technical resources;
  • company location.

Financial plan

This chapter of the business plan gives a cumulative economic assessment of the written project, accompanied by calculations of the level of profitability, payback periods, financial stability enterprises.

Financial plan is very important for the investor, here he determines whether this project is attractive to him.

Here it is necessary to make some calculations and summarize them:


Risk Analysis

AT risk analysis the author must investigate the project and discover potential threats that may lead to a decrease in income. It is necessary to take into account financial, industry, natural, social and other risks. At the same time, it is necessary to develop a detailed and effective plan to prevent them or minimize the impact on the company. Therefore, the business plan should include:

  • a list of all potential problems;
  • a set of methods and tools that prevent, eliminate or minimize risks;
  • models of the company's behavior in the event of events that do not contribute to its development;
  • substantiation of the low probability of occurrence of such problems.

Applications

This is the last link in the structure of the business plan. It includes documents, quotes, sources, copies of contracts, agreements, certificates, letters from consumers, partners, statistics, calculation tables used in the preparation this document. Attachments in the text of the business plan are required to insert links and footnotes.

General document requirements

  • write a business plan in a clear, concise language, without long and complex wording;
  • the desired volume is 20-25 pages;
  • the business plan must cover all the information required by the investor in full;
  • the document must necessarily be based on real facts, reasonable rational proposals;
  • the plan must have a strategic foundation: strict, delineated and complete, with clear targets;
  • interconnectedness, complexity and consistency are important features of drawing up a plan;
  • the investor must see the future, the prospects for the development of the project idea;
  • The flexibility of the business plan is a significant plus. If you can make adjustments, amendments to the written project is a nice bonus for the investor;
  • conditions and modes of control over the functioning of the enterprise should become part of the business plan.

Making a business plan from scratch without the help of a specialist is not easy, but possible. It is important to adhere to the above rules, construction structure and avoid mistakes.

The most common mistakes

  • Illiterate syllable

The rules of the language cannot be ignored. It often happens that the most incredible and promising idea flies into the basket along with a bunch of plans of mediocre IPs. And all because mistakes in spelling, vocabulary, punctuation and poor presentation of the text completely discourage the desire of any investor.

  • Careless design

The design should be the same throughout the document: bullets, headings, lists, font, size, numbering, spacing, etc. Contents, headings, numbering, names of figures and tables, designation of data on graphs are required!

  • incomplete plan

To properly write a business plan, you need an exhaustive amount of information. The sections of the document listed above are the minimum that should be unconditionally included in the project.

  • vague plan

Work should be "like in a pharmacy on the scales." Clear, specific, specific statements of goals and (important!) ideas.

  • Too many details

The abundance of technical, financial, marketing terms will only help in exams. For a business plan, you need to select only the most significant details. If there is a great need for a thorough description of a process, then you can put it in an application.

  • Unrealistic data

Such business proposals are based on assumptions. Therefore, the author needs to rationally approach the idea and have a reasonable background, a real reason supported by calculations.

  • Few facts

For each assumption - its justification - real, valid. Facts give the work meaning and confidence. The fountain of facts is also not worth arranging, and if you are carried away, then we look at the rule about the details.

  • "We have no risks!"

Rule of thumb: no business without risk. There is no such business in which "quiet, yes smooth surface." The investor knows this, and the author should also know this. Therefore, it's time to descend from the clouds to the ground and study, explore, analyze.

  • “And we have no competitors either!”

The competitor, as well as the risk, is always there. It can be direct or indirect. Carefully and meticulously study this topic, and an opponent will definitely appear on the horizon, waving your pen.

  • Neglect of outside help

Creating a business plan yourself does not mean doing absolutely everything yourself. Moreover, obtaining a high-quality result is possible through the joint efforts of several specialists. Don't be afraid of helpers!

The foundation of any business is a business plan. It helps to avoid many mistakes in the creation and development of the company, allows you to convince investors of the advisability of investing money, and assists in obtaining the necessary loans in banking institutions.

Such a document contains detailed calculations of the profitability of the future organization, the payback period of the project, the risks to which the company is exposed.

You can write a business plan yourself, spending time and money. However, most modern entrepreneurs prefer to use ready-made financial products that contain high-quality and useful information. Why?

Main features of a business plan

This document is the most important tool for the company, allowing you to choose promising areas and determine how to implement them. This is an execution and control guide to help you manage your case. A well-designed financial solution with detailed calculations performs several functions:

  • strategic. It is used to develop business strategy. This is a key function in organizing an enterprise or in determining new directions for a company;
  • investment. It is used to raise money. It is extremely difficult for modern firms to manage without credit resources. Therefore, this function allows you to determine the optimal sources of funds, find potential investors;
  • planning. It is used to give a comprehensive assessment of the development of the enterprise being created, as well as to manage internal processes or a new direction of activity.

As a result, the business plan provides an opportunity for analysis, positioning, comprehensive assessment and control of the future activities of the company, the implementation of marketing courses, and the development of a personnel policy.

What are the advantages of ready-made documents? What is the benefit of buying a business plan from a company that develops and draws up business plans for different lines of business?

Advantages

Business plan - business card organizations. By applying a ready-made solution made by qualified specialists, the future businessman saves time and cash, which would have to be spent on independently carrying out the activities, analyzes and calculations necessary to compile this document.

Moreover, such a study is not a guarantee of a successful start of the project. Among the advantages of using a full-fledged financial solution made by professionals, it is worth noting:

  • time saving. Having a ready document in hand, an entrepreneur can get a clear idea of ​​​​the steps that need to be taken to achieve the goal. Thanks to the purchase of a ready-made business plan, you can overcome all the difficulties of a business with the support of professionals;
  • effective means of persuasion. For sponsors and investors, this document is the main evidence of the viability of the idea of ​​the organized business, the potential of the enterprise to achieve a certain amount of income;
  • competitor research. A well-written document will help evaluate competing companies, identify their strengths and weak sides, to determine a free niche that at this point in time can be occupied and firmly held, winning the favor of a potential audience;
  • direction of travel. An effective and high-quality financial solution will help the company not only at the initial stage. With the right approach, it will allow the organization to constantly maintain the planned direction, making the necessary adjustments.

High-quality business plans are prepared by an experienced team of specialists with rich experience in a wide variety of fields. All materials are adapted for use in the Russian economy in the current environment.

The documents contain all the necessary calculations: payback calculation, economic efficiency, profitability and other equally significant indicators. Applications designed in tabular form will help you independently determine the required values. For example, to calculate the need for money for the purchase of specialized equipment until the period of time when these costs begin to pay off.

Features of use

Ready business plan- not only an opportunity to find an idea with calculations and recommendations for a wide variety of areas, but also advice on the main aspects of starting a business.

In this case, we are talking about the most popular questions of start-up entrepreneurs. What form of ownership to choose for the organization. What to look for when hiring professionals. What system of taxation to give preference.

Today, many specialized organizations offer to purchase full-fledged ready-made business plans. Moreover, the prices vary widely. How to choose a supplier of such a solution?

In this case, it is necessary that the proposed business plan contains not only general information, but also detailed calculations for all the main activities of the future enterprise. Competent suppliers of ready-made business plans calculate such expenses as, for example, the cost of social contributions for employees, tax optimization, transfer of taxes and fees to the state.

The more complete the business plan is, the more effective and efficient the activity of the future entrepreneur will be. Don't skimp on this document. After all, he is the main assistant in conducting market analysis.

It is he who summarizes the analysis of opportunities for starting or expanding a business in modern conditions, contains a structured description of all activities of the future company.

By purchasing a business plan, an entrepreneur receives not only comprehensive analysis the main problems that he may encounter when organizing his activities, but also ways to solve them. The benefit of using the finished document is obvious!

Where to download a ready-made business plan with calculations

You can choose the solution that suits you among a large number of destinations offered by our partner Biplan (

Want to start a business but don't know where to start? Then you can not do without a clear and thought out plan of action. In this section, you will select a proven and simple business plan that will help you create successful business and weather economic storms.

Business areas

Investment amount

In the modern world, where competition between entrepreneurs is very serious, a novice businessman must either have a lot of capital to invest in his business, or have original idea for business. The opening of a children's toy rental company will great idea for a budding entrepreneur.

So much has been said about the beneficial properties of honey that there is not even anything to add. It is one of the most useful products for the human body - it strengthens the immune system well due to its unique composition, rich in vitamins, useful phytoncides and enzymes. This is a product that is in good demand all year round.

Diapers are a must for every parent. That is why the demand for them does not fall from year to year. Today, the production of sanitary and hygienic products remains one of the most growing segments of the children's goods market. According to some reports, its growth rate is more than 10% per year. The main factors that have a direct impact on its development are the growth of the birth rate, stability in the incomes of the population or their growth, and the popularization of the consumption of children's goods.

In recent years, the issue of a healthy lifestyle and proper nutrition has become one of the most important. From funds mass media, posters and slogans, you can often hear calls for sports. It is sports that are a trend towards an increase in life expectancy among the population. Owners sports schools and fitness centers only welcome such government initiatives.

In all countries of the world, wooden toys are very popular. They represent one of the oldest assortment groups. However, in Russia now their production is rather poorly developed. Only a few (just over 30) relatively large enterprises. In Europe, for comparison, there are several hundred of them.

Photobooks appeared in our country after 2000. They replaced flash drives and disks as a more compact storage medium. The book has the appearance of a magazine, where the pages are replaced by large professional photographs and collages. Many consider such production as a profitable business idea with a quick payback and high profitability.

From 200 000 rubles

Starting your own business is always an exciting and, at the same time, an interesting process that can radically change your life. A person has the right to choose any activity that he wants to implement, the main thing is that it does not violate the laws of the country.

AT countryside the inhabitants have always raised geese. They are in almost every home, but are grown, as a rule, only for their families. Few people think that geese breeding as a business is a great and profitable idea.

Canteens, cafes, stalls selling fast food - today you can meet at every step. However, starting your own business is not as easy as it might seem. More than 70% of new establishments cannot stand the competition and close within a few years without paying for themselves. In addition to a large number of competitors, there are several other nuances that put the business at risk.

From 700 000 rubles.

Modern man lives at a fast pace. Intensive loads at work, an abundance of stressful situations lead to the accumulation of fatigue. To shake things up and take a break from the daily routine, people prefer different kinds recreation. For supporters of active types of entertainment and seekers of new sensations, a game called laser tag is great.

The competition in the construction and finishing industry is very high. Every year, thousands of interior decorating firms are opened all over Russia, and the same number are closed due to unprofitability. How to open an apartment renovation business and succeed in it?

The recycling business is not limited to collecting cans, bottles and old paper. In fact, most profitable recycling businesses concentrate on working with wood waste. Wood waste is a recyclable material that is generated from municipal solid waste (MSW), industrial and commercial waste, and construction and demolition waste

Food production in Russia is one of the most profitable businesses. But a wide range of available products leads to the fact that not every product finds its buyer. Before choosing a type of business, you should find out how profitable it is. The production of sunflower oil is an interesting business that attracts many entrepreneurs.

The aquarium is a bright decoration of housing, office space, entertainment centers, shopping galleries, restaurants and shops. This popularity is associated with huge variety their design. In addition, they attract the eye with beauty, bright colors and exoticism. The consumer does not always find in the store the finished aquarium he needs, suitable in shape, dimensions, design and price.

There are no analogues to polypropylene bags, they are distinguished not only by high strength, but also by ease of manufacture. In a crisis, this is one of the best ideas that will help you make good and long money. Today we will learn how to set up production polypropylene bags and how much capital is needed.

Own car wash for trucks actual business For Russia. Roads on which cars rush will always bring a large number of problems. The peculiarity of such a business is that there are a lot of such car washes for cars, but only a few for trucks, and you won’t find them in every city.

Even 30 years ago, laundries and dry cleaners were common throughout the country. However, as time went on, the demand for commercial laundries and dry cleaners fell, state enterprises were closed, and those that at one time passed into private hands were hopelessly outdated. The old equipment coped with its functions worse and worse, and the new one was not acquired. Over time, the number of dry cleaners and public laundries has been reduced to a minimum.

Sports and healthy lifestyle of life is a business niche that is actively developing and is in constant demand among the population. Statistics show that the demand for the services of gyms is constantly growing, and there are still not enough offers that meet the needs. It is for this reason that more and more aspiring entrepreneurs are choosing the direction of sports and physical education for themselves and are wondering how to open a sports club from scratch.

Ostriches in Russia until recently were a curiosity that could only be found in zoos. Times have changed and, adopting foreign experience, Russian farmers have noticed that breeding ostriches is a profitable business. Looking back to Europe and the US, the demand for dietary meat is growing. More than 1,000 farms have opened in recent years, but demand still exceeds supply.

In economic realities modern Russia trying to open your own business is like playing roulette. The competition for raw materials and sales markets is so high that a newcomer does not always manage to gain a foothold in the market, and even more so, develop his business at least to a medium size. Therefore, already at the planning stage, you should calculate all possible risks, pros and cons

A business plan is primarily necessary for the entrepreneur himself. Calculations allow you to find out the size of the required start-up capital and the payback time. Detailed calculations put everything in its place and make it possible to abandon a hopeless project, for example, with a payback of ten years or more, even before investing.

Planning the activities of the enterprise provides an opportunity to take into account all possible risks and prevent them, to develop a plan "B" in advance. Without a thoughtful and detailed business plan, you will not be able to attract investments either from a bank or from private investors.

Buy a ready-made business project or do it yourself?

If you are looking for a business plan for a small business, you definitely need to do it yourself. In the process of calculations and planning, an entrepreneur will be able to delve deeper into the essence of the business being opened and avoid many mistakes.

To correctly draw up a real business plan for a company, you need to have deep knowledge of tax and labor law, accounting and financial accounting, management and, of course, to get acquainted with the market segment in which it is planned to operate.

If you are just taking the first steps in entrepreneurship, do not have a specialized education or practical business planning skills, use our database. It presents examples of business plans for small businesses that have been successfully implemented and proven their worth. All projects are systematized, you just have to choose finished example and on the basis ready template with the formulas already given, make your own calculations.

As for the opening of a major industrial company, the opening of which involves billions of dollars of investment, it is better to entrust the development of a business plan for production to a team of specialists. The larger the project, the more subtleties. Well, the presented examples will help to initially assess the approximate size of investments and the prospects of the project.

Our database contains detailed business plans with calculations for:

Opening of shops of various orientations, enterprises for wholesale trade;

Enterprises for the production of building materials;

Agricultural and food processing enterprises;

Enterprises in the service sector: cafes, restaurants, beauty salons, etc.;

amusement parks;

Vending (installation vending machines: coffee, toys, photo booths, etc.);

Mini-production, etc.;

Internet shops;

Opening a shop with hand-made goods, etc.;

Social projects, etc.

Note! Our website contains typical examples of business plans with calculations and they are intended for review. The market, like prices, is in motion. Therefore, these figures can only be used as a basis. Before starting the implementation of the project, everything must be calculated in detail based on the above algorithm.

How to use business ideas from our database: an algorithm of actions

We study in detail an example of a business plan. We evaluate the volume of investments and the payback period - if these parameters are not suitable, we are looking for another direction. If the decision is positive, we move on to the next item;

We analyze the local market (where we will operate). The ideal option is to combine ready-made data from industry experts (can be found on the Internet, newspapers, television business channels) and independently evaluate the activities of competitors' enterprises;

Marketing research: analysis of competitors' activities, current prices for similar services, calculation of market capacity, average monthly and average annual revenue, taking into account seasonal fluctuations;

Estimating costs: looking for suppliers of equipment and raw materials;

Determination of the legal form and tax regime, calculation of tax deductions, salaries to employees.

After all the research and calculations, we should get the main figures - the amount of investment, profitability and payback period.

Typical mistakes of a novice businessman when drawing up a business plan

When calculating a business project, novice businessmen most often make a number of typical mistakes:

When determining investments, the cost of purchasing raw materials for just one month is taken into account, while it usually takes three to six months to reach self-sufficiency;

When calculating salaries, the real number of staff is underestimated, in addition, sick leave and tax deductions for each employee are not taken into account;

Costs are not taken into account or understated. utilities: payment for electricity, water and gas supply.