Online store business plan: step-by-step development instructions with calculations. Where to get the necessary amount of money

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“Internet matchmaker”, how to create a dating site for making money

Making money on dating sites - how and who can make money on creating such online sites? What is it - real way organizations profitable business or an illegal scam for simpletons? Let's figure it out together.

Brief business analysis:
Business setup costs:< 1 000 – 18 000 рублей
Relevant for cities with a population: without Borders
Situation in the industry:high competition
The complexity of organizing a business: 2/5
Payback: 0.5 - 2 months

Why are dating sites popular?

In the subject of the article, words from a once popular song: “People meet, people fall in love, get married. I have no luck with this so that millet trouble ... ". The trouble in communicating with the opposite sex is now really among many young (and not so) people. Despite the huge population density in big cities, hundreds of ways of communication, modern free views on relations between the sexes, problems with communication between men and women remain.

“Loneliness in the crowd,” said the contemporary poet Alexei Markov. Moreover, according to statistics, oddly enough, successful and wealthy people feel lonely. It is precisely this status that does not allow making acquaintances in reality, a busy work schedule does not make it possible to waste time on the “candy-flower” period. They need everything at once. This is the portrait of most visitors to dating sites.

By the way, the mark of marriage unions concluded after meeting on the Internet already reaches 25% of the total.

Moreover, you need to understand that dating sites are used not only to find a reliable life partner, but also to create short-term relationships, friendships or a frank search for a sexual partner for one night.

Why a dating site

Why is a dating site a profitable business idea? Why not embroider pictures with ribbons or make decorative soaps? Everything is simple. A dating site is exactly the niche in which you can relatively quickly (in 2-3 months) promote a business so much that it starts generating passive income.

Further, the percentage of conversion - the ratio of visitors to the number of customers who performed some action on the site (ordering a service, paying for posting a profile, purchasing a base of girls or men, etc.) is very high. People go to a dating site with an already formed goal and there is almost no need to push them to something.

And finally, there are quite a few ways to monetize a dating site, and almost all of them bring a solid income to the owner of the Internet site.

Do you need a business plan

Many aspiring entrepreneurs believe that creating a business plan for implementing business ideas on the Internet is a waste of time and money. It is for this reason that 80% of seemingly good startups fall apart in the first 2-3 months after launch. Another 15% - during the first year. And only 5% of business ideas are successfully implemented. While in the presence of a well-composed walkthrough organization of a business, the chances of achieving its goal increase significantly.

The technical part of the implementation of the idea

So, the business niche is chosen. The format is defined, it's time to start the technical implementation of the project. The main point in this business idea is the website.

Creation of an Internet platform

You can create a dating site yourself. Currently, in order to make your own Internet resource, you may not have any special knowledge and skills. There are a lot of training courses on the Internet now, you just need to choose the most suitable one. The easiest option is to make a site on WordPress - one of the most popular content management systems. The CMS interface is simple and intuitive, anyone can handle it.

For WordPress, there are even special themes for dating sites - paid (from $50 and free). By installing such a theme on the site engine, you can get an almost ready-made dating site, all that remains is to fill it with content and find participants.

The general scheme for creating a dating site is something like this:

Site creation stage	Cost, rub.
Domain registration	199-600
Hosting choice	250-500
Installing the CMS	Free or from $50 theme template
Website design (usability)	Free (if you do it yourself) or from 5,000
Promotion in search engines, social networks	Free or from 12,000 if ordered in the studio
Creating a user base for organizing mailing lists, etc.	Is free
Monetization	Is free
Total

Most of the work can be done independently, significantly reducing costs. Of course, by ordering the services of professionals, everything can be done much faster, but in the absence of start-up capital To start a business, you need to minimize costs.

Buying a ready site

Another option to get a ready-made dating site is to buy it. There are special exchanges for the purchase and sale of Internet resources, where you can find both proven, promoted, profitable projects, and ready-made, but not yet “advanced” sites that need to be worked on.

This option can often be cheaper than ordering a website in a web studio, while saving a lot of time. However, there are some nuances that you need to know and check before purchasing a ready-made Internet site:

you need to check the site for filters and sanctions from search engines;
you need to conduct a full audit of the site to identify errors;
need to check the full financial statements(income, expenses, seasonality factors in making a profit, etc.);
and most importantly, find out the reason why the site is being sold.

Search for clients, website promotion

Where to attract visitors to your site is the most pressing issue for any Internet business. Attracting visitors is the main goal of search promotion - a complex and rather long process of bringing a dating site to the TOP of search results.

The main tools for this are:

internal optimization of the site, which includes the creation of attractive usability, a structure that is convenient and understandable for visitors, placement of internal links and a bunch of other special "chips";
external optimization - buying links from other resources (better than similar topics), registering in Yandex and Google advertising services, organizing likes and reposts in social networks, etc.

The level of planned income depends on attracting visitors to the site, so this aspect of business organization should be given the closest attention.

Filling the site with questionnaires

What data will potential applicants have to indicate in their questionnaires? In addition to the name, which, by the way, can be fictitious, the questionnaire should contain the following items:

photo;
age;
Current city;
the purpose of the acquaintance;
interests and hobbies;
physical data (height, weight and other information that the user considers important and can indicate);
wishes to a potential friend.

There is one important nuance associated with filling out personal data on the site. Any personal information is protected by Law FZ-152 "On Personal Data". According to this law, any processing of personal information must be carried out with the consent of the citizen.

Personal data may be collected only by entities registered with Roskomnadzor as personal data operators. In case of illegal collection of personal data, the subject may be subject to a fine of up to 300 thousand rubles. AT this case, when organizing a dating site, the owner of the site will bear all responsibility.

Many webmasters and site owners often do not pay attention or simply do not know about this law, but due to the increased activity of the supervisory organization (Roskomnadzor) and the increasing cases of fines, it is still better to play it safe and get the necessary permission.

Please note: the site should contain a warning about the presence of content that is available for viewing only by persons who are 18 years old!

Methods of monetization, earnings on dating sites

There are surprisingly many ways to make a profit from a dating site, more than the owner of an ordinary Internet resource.

This may be contextual advertising from Yandex and/or Google;
banner or other advertising from direct advertisers;
payment (symbolic) for the possibility of placing a dating profile on the site;
paid opportunity to send gifts within the site;
income from affiliate programs(for example, it can be the sale / delivery of flowers, souvenirs, etc.);
profit from link exchanges, where you can not only sell the ability to place links on your Internet resource, but also write paid articles and reviews on similar topics;
paid opportunity to view private photos and videos of users (with deduction from the user to the site owner of a certain percentage).

Earnings on dating sites are not limited to this list, you can find a dozen more opportunities to turn your Internet site into a source good income.

Fraud on dating sites

It is dating sites, among other Internet sites of other subjects, that have become a “tasty morsel” for all sorts of scammers and swindlers who often “divorce” gullible users for money or simply use them for short meetings. In other words, earnings on dating sites are created not only for their owners, but also for all sorts of deceivers.

Unfortunately, it is impossible to completely protect site visitors from such actions. Therefore, it is necessary to place in a conspicuous place a memo-warning on how not to fall for the "bait" of scammers.

Do you want to know what other niches are open for starting a business online? Download our .

Types of marriage agencies

Before rushing into the abyss of business, you need to choose a direction and decide how you will earn. Traditionally, there are two types of activities.

Search for foreign suitors

Enough complex view business, requires either acquaintances abroad or strong managerial qualities. You will have to collect a base of foreign clients, this will require partners in the countries where you plan to work. Have been working in this niche for a long time large companies beginners are wary. We will have to negotiate and rebuild from competitors. Then, already in Russia, find interested brides and sell them contacts of grooms - that's the whole idea. This is one of the current options to open Marriage Agency in small town- Those who want to get out of the province often turn to such organizations.

Making couples at home

Everything is simple here - you collect profiles of both women and men. "Bring together" them, after analyzing the compatibility, organize an acquaintance, help to achieve an adequate relationship. In parallel, you can sell dating courses, psychological trainings and related products. In this case, there are no problems with how to open a marriage agency - read our instructions below.

Business features

Please note - this business has its own characteristics. Many men perceive marriage agencies as a way to meet girls "for one night". Warn customers that your business is highly moral. This will build a reputation for the brand and lead to more revenue over time. And at the same time it will save you from scandals and problems with law enforcement agencies.

Run a marriage agency as a business honestly - do not promise the impossible. You cannot guarantee that a particular person will fall in love with a client and live with her for many years. But you can promise to introduce clients, talk about their interests, outlook on life and relationships. Give advice for first dates and discuss common topics for conversations.

Your task is to create a feeling of care and comfort in the client. This will be rewarded with reputation and profit.

Business Format

We analyzed several dozens of similar businesses and found two options for organizing a marriage agency, where to start and how to quickly get paid off.

An offline agency is an office in your city where you will receive clients. Look for a room in the central area, with a parking space. To begin with, it is enough to put there the necessary set of furniture and appliances: a wardrobe, a table and chairs, a computer with a printer. Consider the cost of treats - while you are talking with customers, give them coffee to drink, this will relax your guests.

To open an office you need, depending on the city, from 200 to 500 thousand rubles.

Online agency - here you save on renting premises and furniture, but lose customers of the old formation, those who are used to organizations with an office. At first, you will have to meet with brides and grooms in a cafe - until you unwind and switch completely to electronic document management.

Special documents for opening a marriage agency - this activity is not specifically licensed, specific permissions from the state are also not required.

If you want to work as a personal "matchmaker" from time to time, you do not need to register an individual entrepreneur - for two or three clients, taxes can be paid at 3-personal income tax on next year after work has been completed.

Have you got a flow of customers? Register an individual entrepreneur under the simplified taxation system. You will have to pay 6% of income and social contributions - 26,545 rubles + 1% of income over 300 thousand rubles to a pension fund and 5,840 rubles to a health insurance fund.

To accept online payments, use Yandex.Checkout - it is built into the site as a button. Money can be accepted to a card, Yandex.Money wallet and to a current account.

Below we offer an extended business plan. How to open a marriage agency and not burn out - follow the step-by-step instructions, take into account the tips and everything will work out.

It is better to start with the online option - less costs and risks, more income.

Step 1. Make a client profile

Before you start building your customer base, you need to preparatory work. The job of a marriage agency is to help people meet the "right" person. To do this, you need to understand how customers can interest each other. To help them with this, develop a special questionnaire, it will help analyze the preferences of customers and, based on the result, select a possible pair.

If you doubt whether it is worth opening a marriage agency, then keep in mind that the work of a "matchmaker" is very close to the work of a psychologist. You need to understand the characteristics of people and how they fit together. If you do not have the capital to hire a specialist, you will have to develop a client profile yourself. Prepare 2 options - a short one, which a person will fill out immediately when registering on the site, and a long one - it can be given to customers who have bought a premium account. Details below.

Interests and hobbies

In the questionnaire, you need to work out the interests and hobbies of the client. To increase the chance of picking up a good pair, take an interest not only in what you like, but also in what, on the contrary, a person cannot tolerate. For example, a client's hobby is drawing. It is logical to introduce him to a girl who also likes to draw. But not everything is so simple. The column "interests" will help to find out that a person loves to draw only posters for horror films, and the lady hates them.

Views on life (religion, politics, culture)

There are many stereotypes and patterns in society, in words we all neglect them and are supposedly open to other people. In fact, it is unlikely that a person who promotes atheism will be able to become related to those who are important religious affiliation.

Topics for the first conversation

Everything is simple here - help the client start communicating with a potential partner. At the same time, check them for compatibility. If a man and a woman find a discussion of 16th century lute music a great first topic, they can do it.

Attitude towards other children

Having children can be a decisive factor in the development of a relationship. Both men and women often have a negative attitude towards the presence of a child in a potential chosen one. Find out how customers are doing with this.

Goals in life (travel, family, work)

It will be strange if you try to bring a freelance artist who dreams of traveling with a lady who sees the world exclusively through the prism of career fulfillment. Consider this.

Do not forget that in the questionnaire a person should give two answers to all questions - how he relates to something and what he would like to see in relation to this from a future partner.

Step 2. Create a website and public

There is a questionnaire. Now we need people to fill it. You can collect a database of questionnaires both offline and online. The latter option is simpler - if leaflets and business cards are torn off, then the site will attract customers constantly. Choose where to start and prepare a platform for collecting profiles and finding clients.

Landing

You can make a one-page promo site (landing) where you will tell about yourself, work out the objections of future customers and leave contacts. Don't forget the landing page marketing rule - one site = one product.

Don't try to add all the information about your agency to the landing page, focus on one thing. If you are helping to find a husband abroad, describe your capabilities and show the “goods” with your face. If you decide psychological problems in a relationship - offer this particular service.

Pay attention to website builders, for example, Tilda or Wix - they can quickly build a landing page and test your idea of a marriage agency.

Multipage site

Suitable for marriage agencies with a large list of services. On such a site, you can place a catalog of your products, profiles of women and men from the dating database, do a search, and blog. In the future, such a site will help sell Additional services- for example, by acquaintance to find friends or by teaching behavior in relationships.

Promising, but more expensive - you will either have to understand ready-made engines, for example, WordPress, or order an original site from developers. It will cost 50-150 thousand rubles.

Public in social networks

Make a page on social networks - it will be a great addition to the site. Publish entertaining, useful and promotional content in the proportion of 30% -40% -30%. Over time, the group will become active and the number of subscribers will begin to grow. These are your future customers, take care of them. Post posts that are interesting to subscribers. To do this, analyze the statistics and pay attention to which posts have collected the most likes and comments.

Step 3. Build a customer base

You have sites to receive traffic, but no customers. So, you need to do advertising. A small life hack - advertise not your own services, but your clients. No need to promise the girls that you will introduce them to foreigners. Better make a note about the client - here is a man from the USA who wants to meet a Russian girl. This is an important life hack in the instructions on how to open a marriage agency.

If you decide to make a marriage agency with an emphasis on finding foreign romantic connections, then first of all you should contact similar companies from other countries. Find such organizations in the search, go to the "Contacts" block on their websites and send an email with a proposal for cooperation.

Advertising - contextual and targeted

Think about what queries users interested in your service enter into search networks;
Check impression statistics for these queries using Yandex.Wordstat;
Customize advertising companies by popular queries in advertising services - now your ads will appear for users who are looking for something by keywords.

With the help of special services (Target Hunter, Pepper Ninja) find an audience interested in dating - usually these are subscribers of active groups about relationships or about finding a permanent partner. Weed out bots and other unwanted people - using filters in services.
Get a list of user IDs and advertise your offer post to them.
The main principle of targeted advertising is the narrowest possible audience setting. For example, a post asking to meet a 40-year-old man from the United States should be tested with an audience of a similar age, single, no children, and with an average income.

Blog

Start a blog on the site and in groups of social networks. Talk about your work, share useful articles about dating and relationships. Make reviews of places to meet, topics of conversation, places to travel together. If in your practice there are "matchmakers" positive examples- Tell us about them, interview satisfied customers. This will increase the credibility of your business.

Partnership programs

With the help of affiliate programs, you can get inexpensive, but traffic that is interested in your services. Register as an advertiser in a large affiliate network, agree on payment for user registration on your site. Get potential clients and make sales.

Check out our guide for everything you need to get started.

Step 4. Decide on earnings

You have prepared the sites, you know where to find clients - everything is ready to start the business. The point is small - to understand what to take money for. There are several ways to monetize.

For placement in the database

You can charge money for placing a person's profile in your database and promising to recommend the profile to new clients. Usually this is a small amount. Now it is practically not in demand due to the active distribution of dating sites.

Database access

You have formed a proven customer base and you can offer new people access to contacts for money. The monetization scheme will work if the people in the database are real and interested in dating.

Acquaintance

The client pays money to the "matchmaker" for getting to know each other and arranging the first dates. Sometimes a bonus is expected if the relationship leads to marriage. This method requires either psychological knowledge to find the “ideal soul mate” for the client, or an individual specialist in a team with the necessary skills.

Seminars

A side income of the marriage agency is holding seminars on successful relationships and acquaintances. You can sell webinars to both existing customers and new ones. As evidence of your own competencies, you can use the positive stories of clients who have found happiness with the help of an agency.

Briefly about the main

A marriage agency is a complex business that requires the attention of the owner. But this is a profitable business with a lot of options for additional sales. Test different approaches and take care of customers - then the bank account will grow.

Choose the type of agency - foreign or domestic market.
Create a website and a group in social networks, fill them with content.
Decide on a monetization scheme.
Run ads, get customers.
Get started and create the perfect relationship.

Are you sure you know the topic of dating and developing relationships? Consider opening an online school in this area. Practice shows that now people are more willing to study on their own than to try to apply for such a service in specialized companies. Plus, your students can potentially become clients of a marriage agency, which means you can develop both directions at the same time.

To find out step by step plan to open an online school - come to. Share detailed instructions- easy enough to get started.

Today, the field of online commerce is developing quite rapidly. In order for an online store to make a profit, an entrepreneur must draw up a clear work plan and calculate his every step. In this article, we will tell you how to do this and what aspects to pay attention to when drawing up a business plan.

What you will learn about:

Why you need to write a business plan

Planning can be called the basis for building any business process. If an entrepreneur does not have a clear plan, he will not be able to analyze the results of his work. It is quite difficult to understand whether a business is moving in the right direction if it has not been thought out in advance.

At the beginning of the business path, the entrepreneur must calculate each step:

what exactly will be sold in the online store;
store concept;
the cost of paperwork;
site development costs;
what form of ownership is better to choose;
possible risks when opening a store and doing business, etc.

The Business.Ru online service will help you automate the work of an online store. Get the ability to manage the product range and prices, quickly process orders, create a list of goods for delivery in a few clicks, inform customers about the status of the order in a timely manner, analyze the profit and profitability of goods in real time.

Online store business plan: what items should it consist of

What to look for when drawing up a business plan for an online store:

Description of idea and technology

Here you need:

1. Give general description project

At this stage, the entrepreneur draws up a general portrait of the project: the goal of the launch (perhaps an online store opens with the prospect of launching an offline store, or the goal of the project is additional advertising for an existing outlet), online store format, target audience, etc.

2. Decide what to sell

Here, the entrepreneur must start not only from desires, but also from common sense. Products that will be offered in the online store must be in demand. In order to find out the level of demand, an entrepreneur can conduct a small market research.

For example, using Yandex Wordstat, you can quickly get information about the number of requests for a particular group of goods. Also, an entrepreneur can run a test version of contextual advertising and track the number of responses to it.

3. Come up with Domain name online store

A good option would be to name an online store in accordance with the goods presented in it, for example, a store for expectant mothers "9 months". This will make it easier for customers to remember the name and draw an analogy with needs.

Also, a bright, extraordinary name, which will be aimed at attracting attention, may suit the store. Moreover, the name may absolutely not correspond to what the store offers, its main feature will be the ability to “crash into memory”.

For example, if a clothing store is called "Golden Apricot", the buyer's interest may arise precisely after the name is heard.

If we talk about the basics of naming (that is, creating an attractive name), there are several basic rules: the name should be easy to pronounce, bright, evoke associations with the consumer and unique.

You can come up with a creative name, an abbreviation, or name an online store by the name and surname of the owner. There are many options.

4. Determine how the work on the site will be carried out

Even if the entrepreneur has basic knowledge for creating and filling sites, the best option would still be to provide this task to a specialist from an IT company that develops sites.

The point is that even when high quality presented goods and similarly high demand on it, everything can be spoiled by inconvenient navigation of the online store or an incorrectly designed interface.

Do not forget that there are thousands of online stores, and if the buyer is uncomfortable using your site, he will most likely simply go to competitors.

The second issue is design. Think about how important the design of a typical store you visit is. There are situations when you want to go to the store precisely because of the atmosphere that reigns in it.

The same can be said about the online store, its design should be interesting and attractive. It is important not to overdo it here, otherwise you can simply shift the focus of the buyer from the product to the design.

5. Think over the technical aspects of the business

At this point, the entrepreneur needs to consider such issues as site navigation, layout, availability of photo and video materials about the product, the possibility of obtaining feedback from buyers.

All these points should be discussed with the specialist involved in the development of the site. Also, it will not be superfluous to attract a website designer.

6. Decide on the form of payment for purchases

Cash upon receipt of the goods at the pickup point, delivery of the goods by courier, only payment on the site or a combination of several options.

7. Think over the organization of delivery

Delivery can be by courier or transport company. If delivery is not expected, there must be a pickup point. It is worth noting that the presence in your online store of the possibility of delivery of goods makes it more competitive.

8. Decide if you need a warehouse

There are two possible options works:

Reordering goods from the supplier, that is, the buyer orders the goods from you, you, in turn, from the supplier, and the supplier directly sends the goods to the buyer. This scheme is used by some online stores, the main advantage here is that there is no need to maintain storage facilities. The downside here is the increase in the delivery time of the goods to the buyer, and the delivery time increases significantly;
Availability of own warehouse. In this case, the entrepreneur reduces the time of delivery of goods to the buyer, respectively, increases the level of customer loyalty of his online store.

9. Find employees

The number of employees directly depends on the turnover of the online store. A medium-sized online store will require the following staff:

Order manager. This function can be taken over by the owner of the online store. Here you need to focus on the number of orders. In the event of an increase in sales, a second manager may be required;
Warehouse worker who will be engaged in the formation of received orders;
Content manager. The employee will be engaged in filling the site and compiling a description of the goods;
Programmer. Since its services are not required on an ongoing basis, you can, if necessary, contact a company that develops websites. Moreover, it is better to contact the same specialist who created the site;
Accountant can also be outsourced.

The advantage of an online store is that you can hire all employees (except for the storekeeper) remotely.

contextual advertising works based on the queries that the user enters into the search engine. For example, you decide to buy a new smartphone and use a search engine to find the right model. Further, the browser will periodically give you suggestions based on your original request, regardless of whether you continue to search for a smartphone or not.

At this point, some users get the feeling that someone is following them and knows about the user's needs from nowhere. In part, you can say it is. This type advertising is convenient in that it works precisely in connection with a request from the consumer, that is, at the moment when the user is potentially ready to buy.

Legal part of the business plan

First of all, it is necessary to decide on the form of ownership (for a small online store, an individual entrepreneur would be the best option) and the taxation system (since UTII cannot be applied by law in the case of an online store, “simplified” or OSNO remain).

The entrepreneur's expenses can be divided as follows:

Investment costs (approximate)

Monthly expenses (approximate)

Accounting support costs Advertising in Yandex.Direct	14 000 rubles
Office expenses ( expendable materials for office equipment, stationery, etc.)	10 - 14,000 rubles
Advertising in Rambler.Purchases	2,500 - 7,000 rubles
Renting an office or a room (about 10 sq.m.).	20 000 rubles
Monthly fee for telephone lines, Internet access, renewal of domain lease and hosting (in a year)	about 13,000 rubles
Advertising in Yandex.Market	3,000 - 7,000 rubles
Other advertising	6 000 rubles
Support and development of the online store website	6,500 - 13,000 rubles

All these items of expenditure should be included in the estimate. The project budget should also contain the following calculation:

Income - Expense = Profit, where:

Coming - cash credited to the company;

Consumption- all costs according to the table (it may be necessary to include additional items of expenditure in the list);

Profit calculated from the above formula.

If the final number is positive, the entrepreneur is moving in the right direction, and the online store, according to the calculations, will be profitable.

If the profit comes out as a negative number, the entrepreneur will need to revise the business plan of the online store and identify the point at which costs can be reduced without sacrificing quality.

Try the online service for managing online stores from Business.Ru and control all the company's expenses and revenues in one report. Get detailed information about profit, margin and profitability of goods in real time and increase the efficiency of sales.

Payback period of an online store will depend on its size, initial investment, focus, markup, etc.

In order to draw up an approximate payback schedule, an entrepreneur must consider the following parameters:

the average percentage of conversion in this area;
average traffic to the website of the online store;
average check;
start-up and monthly expenses.

Over time, the entrepreneur will replace the average data with real numbers obtained during the analysis of the work of his online store, so that the payback plan for the online store is as close to reality as possible.

An important point for the entrepreneur will be scheduling the launch of an online store project. First of all, it will allow the business owner to control the entire process.

Approximate project launch schedule

Action on schedule	Work schedule (weekly)
Registration with government agencies	Weeks 1-3
Buying a domain	Weeks 1-3
Buying hosting	Weeks 1-3
Online store development		Weeks 4-5
Setting up and installing a domain, hosting, online store		Weeks 4-5
Adding products			Weeks 6-7
Store design			Weeks 6-7
Getting permissions				Weeks 8-9
Promotions				Weeks 8-9
Costs per period (total: money\time)	Amount weeks 1-3	Amount weeks 4-5	Amount weeks 6-7	Amount weeks 8-9

Risk assessment

A must for any business plan. The risks of an online store include:

possible returns;
change pricing policy supplier
failure to meet delivery deadlines;
the relevance of the product;
equipment failure and, as a result, the inability to receive payment from customers;
provision by the supplier of a batch of goods of inadequate quality, etc.

Read articles about writing a business plan for an online store:
1. How to find your target audience
2.

Choosing a life partner is an important step that should be approached responsibly. Many modern women and men are looking for their happiness on the Internet on dating sites and in in social networks. Such a popular way of dating could not fail to interest scammers, so you should be very careful not to fall into their cleverly placed networks.

To protect yourself and find a really suitable applicant for the role of a spouse who meets all the parameters and requirements, you can use the services of marriage agencies. It is about this idea of earnings that we will talk in our today's publication. How to open a marriage agency? How much does it cost and what is the profitability of this type of business?

marriage agency business plan

Before proceeding with the implementation of this, it is necessary to draw up detailed business calculation plan. What is it for? The fact is that with the help of a business plan, you can not only control the step-by-step process of implementing an idea, but also appropriately distribute the available money. As a result, the payback of the project will come to the maximum short time, what is not less important.

Stages of a marriage agency business plan:

Evaluation of the profitability of a business idea. At the initial stage, you need to properly analyze your future project, assess the demand for the service, competition in the chosen field of activity, as well as determine the amount of financial investments;
Business registration. At this stage, you have to collect and arrange the entire package required documents to open a marriage agency;
Search and rental of premises. It is necessary to evaluate all options, their advantages and disadvantages and make the right choice;
Acquisitions necessary equipment for productive work;
Search for employees and execution of employment contracts with them;
Advertising campaign to attract customers;
Calculation of profit and payback period of the project.

Do not neglect such an important point as compiling detailed business plan. Believe me, even experienced entrepreneurs start implementing an idea immediately after drawing up a detailed business plan.

Scheme: statistics of marriage agencies

How to open a marriage agency from scratch?

Novice entrepreneurs are always interested in the question of how much it costs. Therefore, we cannot ignore such an important point.

It is rather difficult to name the exact amount needed to open a marriage agency. After all, it directly depends on the cost of renting a place, buying equipment, paying employees, etc.

Where to get the necessary amount of money?

Finding money to implement your own project is quite difficult, but there are several options that will certainly suit you.

Credit. One of the most simple ways getting money is getting a loan from a bank. But this is a rather risky step, so before you decide, you need to carefully consider everything, weigh the pros and cons.
Search for an investor. One of the most successful ways to get the necessary amount of money to invest in a business. But this option is quite difficult to implement, because finding the right person who will be interested in your idea is not so easy.

What do you need to open a marriage agency?

Business registration. First of all, it is required to determine the substantive form of activity. In this case, the most appropriate and least costly option is to register as an individual entrepreneur;
Establish cooperation with foreign marriage agencies that will provide you with a database of their clients, potential brides and grooms;
Create a dating site where you will advertise your services, register your clients and look for a suitable match for them;
Create a database of potential brides and grooms. It is necessary to carefully fill out each questionnaire, write detailed information about the candidate and attach his successful photos.

Premises for rent

It is desirable to locate the dating service office in the central part of the city. If the property does not suitable premises then it should be rented. Naturally, renting a place in the center is not cheap, but believe me, all costs will pay off very quickly if you correctly approach the implementation of the idea.

The premises need a good renovation, I do not advise you to save on this if you are going to serve elite clients. It is very important that visitors feel comfortable. Therefore, the interior, furniture, office equipment, everything should be located in its place and harmoniously combined with each other.

To create comfortable working conditions, you will need to purchase comfortable furniture. It is best for visitors to offer to sit on soft sofas, and for employees to equip them with everything necessary. workplace. Of the equipment, you will need modern computers, a scanner, a copier, a printer. In addition, it is required to install a safe in the office, where they will store important documents. It is also required to install security programs on the computer so that only employees have access to the database with personal information about customers.

Search for employees to work in a marriage agency

It is very responsible to take the recruitment of personnel for work in a dating agency. Candidates for the position must meet certain requirements: a pleasant, but not vulgar appearance, education (preferably a psychologist), experience in similar organizations, attentiveness, the ability to communicate and listen to people. In general, your employees must be impeccable so that every client is satisfied with their work and the quality of the services of your agency. Believe me, reputation is very important, it is quite difficult to earn good reviews, but you can lose trust in one moment.

With hired people it is necessary to conclude employment contracts, in which it is necessary to prescribe a condition on non-disclosure of personal data about customers.

In addition to consultants on the selection of brides and grooms, it is necessary to hire a photographer as well. His task is to photograph potential candidates in order to be able to attach a portfolio with the most successful photographs to the questionnaire.

Profit from dating agency

Your income will be the envy of many specific moments. It should be understood that each marriage agency earns differently.

Dating agency?

You can charge a fee for registering on a dating site;
Set a certain amount for your services. Some agencies take payment only from suitors, others, from all potential clients;
The marriage agency also receives money from the sale of a database of brides or grooms;
Another way to earn money is to organize personal meetings between the candidates you like;
In addition, the agency is paid a certain amount for the opportunity to correspond, provide the address and other personal data of the client, the ability to view additional photos, etc.

1. Among colleagues

Try to find a like-minded person at work - someone who is also on fire own business and with which knowledge and skills could be combined.

The main advantage of this method is that you know the person well: what are their achievements and real experience work, what he is strong in, how much initiative, whether he bears responsibility and whether he keeps his word.

The disadvantage of partnering with a colleague may be that one day your views on may differ. For example, one will want to scale the project, while the other will be satisfied with the current state of affairs.

A colleague is suitable for creating almost any company: in the same area in which you work, and in some other one. For example, the bank for entrepreneurs "Modulbank" was created An important little thing. How people from Sberbank created a business on ideas that were not useful to the employer three Sberbank managers: Andrey Petrov, Oleg Laguta and Yakov Novikov.

Developers can create New Product, as, for example, they did History of Yandex the founders of "Yandex" - Arkady Volozh and Arkady Borkovsky. They wrote special programs to search for information in a single document. Then they joined forces with Ilya Segalovich and together made new program to search the internet.

Here is another world example: Intel was founded Intel Corporation colleagues: Robert Noyce (physicist, inventor of the integrated circuit) and Gordon Moore (physicist, chemist). They worked together at Fairchild Semiconductor, a silicon semiconductor company.

2. Among relatives and friends

The advantages of this method are the same as in the first case: you already know the person, trust him, know his strengths and weak sides and how you can share duties and responsibilities.

The disadvantage is that if you are doing business with a husband or wife, then you take all the work issues with you and solve them at home, instead of relaxing and talking on abstract topics. This also applies to other relatives who live together and decide to open their own business.

In the case of business with a friend, possible serious ones can destroy the relationship, even if you communicate with kindergarten. If you are not very close with a relative or acquaintance, there may be distrust and claims to each other's work if it turns out that one works more than the other. Even if it's just guesswork.

There is in history successful examples joint business of friends or relatives. Procter and Gamble was founded Our History - How it Began two brothers-in-law: William Procter and James Gamble. Procter owned a candle factory and Gamble was a soap maker. After some time, the common father-in-law suggested that they merge the companies and develop the business together.

Chain of stores board games"Mosigra" created How to grow from zero to the largest network in a crisis: Mosigra shares secrets two friends: Dmitry Kibkalo and Dmitry Borisov. The network is already 10 years old, and it is represented in 32 cities of Russia.

3. In special urban communities

There may be a business community or a business club in the city. Such organizations are public or private, and you can also look for like-minded people in them.

In Moscow, there is a community of the State Budgetary Institution "Small Business of Moscow". In St. Petersburg - the Center for the Development and Support of Entrepreneurship at the Employment Center and the Entrepreneurship Support Fund "My Business".

A private community can be found on the Internet: type in a search engine something like “business club city name».

The advantage of this method of finding a partner is that people who want to do business purposefully go to such communities.