A well-written text of an advertisement with the mandatory inclusion of psychological elements in it allows you to easily present information to potential consumers about the product, service, as well as about the planned promotions. The most profitable offers for buyers about discounts, gifts for completed purchases, festive events accompanied by prizes will not be effective and will not attract the expected number of customers without organizing their information.
How to attract buyers
To achieve success in promoting a product or service, you need to effectively declare the subject of your entrepreneurial activity.
Timely drawing attention to the planned marketing activities will increase the effectiveness of their implementation among numerous potential customers. Advanced entrepreneurs use the modern possibilities of specialized Internet sites. They allow you to quickly, and in some cases free of charge, post current news in specialized services and in in social networks. All resources provide a selection option target audience by interest. If you already know your target audience, you can order the printing of your brand or slogan on clothes from FairPrint, which will undoubtedly effective involvement attention to your product or activity.
Features of the advertising text
- The title should reflect the essence of the trade proposal, as well as the benefits of cooperation. There must be an element of intrigue.
- In the text part, all channels of human perception should be taken into account and the advantages of the proposal should be disclosed in detail.
- Text advertising should take into account the interests of the target audience for which it is intended.
- The use of specific facts and accurate information expressed in numerical terms is welcome.
- The product should be concise and not intrusive.
Algorithm for submitting information
The interest in the product of customers is directly dependent on the way information is presented. His choice depends on the social affiliation of the citizens for whom the product or service is intended, and on the place where the advertisement is published.
The best examples of advertising texts contain a bright headline that is informative. They are characterized by easily formulated rules for the promotion and price parameters of the product. And the offer to buy is always veiled and expressed as a motivating offer.
The text of advertising for any product can be published on social networks, on specialized sites, on your own website, in newspapers and magazines. Effectively placing it on billboards. Efficient postal mailing regular customers and, by patronage, their acquaintances.
Before creating your advertising brainchild, you should study various examples product advertising for the purpose of copying best ideas, which are a feature in the product in question. To compose your own advertising, you should first think over all your wishes, as well as compile a list of information that is relevant and useful at the time of brand creation.
The marketing model must be chosen, focusing on the advertised product and the target audience that it could be interested in. In this case, only one parameter of the model should be taken into account, aimed at activating attention, understanding, desire, and, as a result, actions. A good effect is the reception of identification with a well-known brand.
By adding to advertising unique style, you can give an entrepreneurial idea an exclusive image that will ensure product recognition and significantly expand the target audience. The use of slogans will add an element of originality and uniqueness, and a well-composed text structure will quickly achieve the desired effect.
When advertising is ineffective
Advertising is a powerful sales tool. However, if used incorrectly, it can ruin the reputation of a business entity. It should reflect true information. Embellishment with events is unacceptable, or additional services that are not relevant to the advertised product. There is no need to obsessively attract a buyer, this always creates the impression of lack of demand on the market for similar goods or services. You need to be able to skillfully present relevant information. If this rule is violated, all marketing and advertising efforts to move your product are doomed to failure.
Definition of the target audience
AT promotional activities it is important to competently determine the target category, since this parameter has a direct impact on the effect of the information offered for review. Its main feature is that a potential client belongs to a certain social status, age, gender, place of residence.
Advertising gimmicks
Advertising is necessary so that a business entity can stand out among thousands of similar companies with their offers. To do this, it is not enough just to tell your potential consumers about the availability of a quality product and encourage them to buy it. To attract the attention of customers, it is recommended to use several marketing schemes, following which allows you to make advertising correctly. This will ensure the maximum result from its publication. Promotion methods such as a unique selling proposition and a classic sales model, in which the buyer is accompanied at all stages of the purchase, are popular.
In everyday life, people are constantly confronted with printed information of various kinds. But have you noticed that we pay attention to one text, and only a cursory glance at the other? Why is this happening? After all, all of them are compiled according to a certain algorithm: topic, content, contacts. This means that in this case there are subtleties that must be learned before proceeding with the compilation.
Advice: Remember the purpose of ads. It lies in the fact that as many people as possible receive and assimilate information that encourages action.
Let's define the terminology. An advertisement is a type of written notice printed in a magazine, newspaper, or posted in some prominent place in order to interest readers and, as a result, satisfy their needs.
To begin with, you need to think about the following questions:
- For what purpose do you place an ad (sale of real estate, search for employees, message about the opening of a store)?
- How to properly submit content?
- What are the places where you can effectively convey information to the audience? Usually the more the better.
Now let's take a closer look at all the components of the ad.
header
The headline can be compared to the face of your message. An interesting title in seconds can attract the attention of a potential client, forcing him to fully familiarize himself with the text. Remember that a banal low-key headline can be the main reason why your alert goes unnoticed and does not bring any result. Seeing something repulsive in the headline, a person will not even want to start reading, despite the fact that the text may be beautifully worded.
So, what are the nuances of a successful title? Let's find out the details on the example of an advertising ad:
- In the first place, use turns that require urgent attention from the client. For example: "Today only!" or "For the first time in history!". Such a headline should contain words that pull people out of the gray everyday life and attract them to a bright world. These may be expressions that a person does not see every day.
Important: the words “new”, “new” and their synonyms can only be used in the first six months after the product has appeared on the market.
- In the title, indicate the result that you will help achieve. For example, when advertising a foreign language school, pay attention to the end result, the client's goal is to speak fluent English (German, Polish, etc.). You can write: “You still do not speak English? After our classes, you will forever forget about the language barrier!
- Serve ads like news. For example: "Researchers have discovered 5 secrets that can change the look of your hair forever." The sensation is always of interest, as many people are constantly looking for new ways and methods to solve problems. Remember that any product can become a novelty.
- Do something nice for consumers. For example: “The first 3 months of the Internet are free”, “Buy two shampoos - the third one is free!”. Consider the suitability of the offer for the client. If you offer a product that most people do not need, then even free promotion won't work. Such a service must be without catches, otherwise you will lose your reputation.
- Use intrigue. For example: “Did you know about these properties of dietary supplements?” or “Do you also make this mistake when choosing a tablet?”. Our brain is arranged in such a way that when we see a question, we subconsciously begin to look for an answer to it. Tasks that reveal the benefits of the product encourage the client to think about the need to purchase it. Do not use a question that can be easily answered, then the buyer will quickly make a decision not in your favor.
- Add a title to the title. For example: “With Danone yogurt, your day will be great!”. The main advantage of this approach is memorability. A person who has read such an ad will, if necessary, remember the brand of the product, and then, already in the store, will most likely choose it.
- Highlight the benefits. For example: "Installation of the Internet - low prices, suitable tariffs, 2 years warranty." Having clearly and clearly formulated the "header" of the ad, you can win the attention of the reader.
- Use the words "before" and "after". For example: “After this remedy, your yellowed bath will become like new!”. So you give the buyer the opportunity to compare the current state with the effect that he can achieve as a result of cooperation with your organization.
Important: To create a catchy headline, you can combine the methods listed above. Write several options and choose the brightest and most creative of them.
Text
How to write an ad? There are main factors that affect the perception of the whole text by the reader. Here is some of them:
- Spelling. One of the main elements of the success of the "body" of the ad. The presence of errors will ensure that even carefully crafted content fails. Readers react negatively to typos that catch the eye. To avoid this, reread what you have written several times or check it with the help of special electronic programs. The second method is better to use in addition to the first, since machine verification is not 100% reliable.
- concentration. The text is intended to reveal the content of the title to the reader. When writing about services, focus on the main topic, report on one type of service. Do not get carried away with a large number of promises: they say, we will do everything at once. This does not happen, and the client will understand this. Encourage the consumer to make the right decision with imperative verbs: “Press!”, “Call!”, “Come!”.
- Price. If your ad is commercial in nature or has a price tag on it, be responsible. Explore the offers of competitors, analyze prices. Remember that a low price can undermine the credibility of the quality of the goods, and a very high price will scare away the client or force them to look for a more loyal pricing policy.
- Uniqueness. Ad texts can be boring or interesting. To be effective, your offer must stand out from the crowd. Include specifics in the text (e.g., discount, warranty, fast lead times, delivery, home visits, free consultation). Specify how you can pay: bank transfer or credit card. At first glance, these are trifles, but they can become the reason that an interested client will choose you among many others.
- business knowledge. Indicate facts that show that you personally understand what you are offering. Pay attention to experience. This is necessary so that the customer understands that he is dealing with a reliable person.
Background and photo
By adding a quality photo to your ad, you will already stand out from the mass of other faceless alerts. The customer is closer to buying a product and is more interested if he sees its image. You can insert multiple pictures that show the product from all sides. This will help the future buyer make an informed choice. A few rules for creating a successful photo:
- Good natural lighting will bring out the details of your product in the best possible way.
- Try not to use the flash while shooting, as unnecessary shadows and highlights will distract attention.
- Pay attention to the background: exclude everything unnecessary, such as personal items.
- Correctly determine the distance to the subject, it should not be far or too close.
And what about the background of the paper ad? Analyzing the rules, you can find useful tips:
- A bright background attracts much more attention than a white one.
- The red color is especially striking, but the main thing here is not to overdo it.
- Use simple fonts, as intricate patterns can be difficult to read.
Feedback
In order for a selling ad to bring you, you definitely need to establish contact with a potential buyer. That's what feedback is for. Customers must be given the opportunity to communicate with the seller, to show that they can send ideas and wishes, complaints and dissatisfaction. This will show that the organization is interested in its customers, that their opinion is important. For the seller, the ideas of the buyers can be the reason for the invention of a new product. So, include in the ad as much contact information as possible: several phone numbers, email, a website, or an address where people can send emails.
Ad texts - examples
Having adopted all of the above, you can beautifully write your own ad. Where to start and where to end? This question is easy to answer with sample ads in front of you. Next, we will look at examples of alerts that deal with various topics.
About work
What do you need to specify in order to create a job ad that will get a lot of responses? Here are the main components: title, description of the proposed position, place where you can apply (place of employment), separately - the address of the job, requirements for applicants, description official duties, contact information of the employer. An indication would be a plus high salary, although it is not always appropriate to mention its size.
Advice: in the requirements area, you must specify the desired age, education, number of years of experience, work experience in the desired industry.
What a successful ad looks like:
About sale
Let's take a look at a few rules that underlie the ad for each item sold. It is worth describing the following points: maximum information about the benefits, high-quality photos, a suitable price, truthful information about the contact person. For example, you need . Here's how to write an ad:
Selling the painting "Tree of Life"!
I also sell other oil paintings. Paintings on canvas (without frames), framed for an additional fee.
The size: 40 x 60 cm, consists of 3 parts of the same size.
Price: 5 500 rubles.
I accept orders! Write, I will answer with pleasure.
Name: Alexander.
Contact number: 238-77-65.
About renting out
Consider the tips of realtors that will help create an effective text. It must include the following data: specific information about the facility, transport interchange (if any), rental period, condition of the apartment (availability of repairs, furniture and appliances, television, Internet access), personal contact details. It is also worth specifying the requirements for future tenants, for example, “I will rent a room to a married couple”, mention your attitude towards having pets. Here is a sample:
Rent a two-room apartment!
Apartment in a block type house. The rooms and the bathroom are separate, the loggia is glazed, there is enough furniture, a refrigerator, a TV, Wi-Fi, a washing machine.
Total area: 56 m².
Floor: 13th.
Address: Petrozavodsk, st. Leonid Parfenov, d. 7.
Price: 10,000 rubles per month + utilities + electricity.
Additional Information: possible with children.
Contact details: Edward (phone: 587-76-54).
About missing animals
When compiling such an announcement, it is worth considering important details: adding a photograph, preferably in color, mentioning a reward (do not indicate a specific amount), a description of the pet (breed, gender, age, coat length, color, special features, the presence of a collar or its absence), information about the area where the animal was lost. Example:
Lost dog!
Moscow city. Last seen on 01/10/2018 near the Akademicheskaya metro station, near the Darwin Museum.
Breed: American Cocker Spaniel (red color).
Special signs:
- The mouth is skewed to the left side;
- There is a large mole under the eye.
Nickname: Amur.
Reward guaranteed! Call at any time of the day.
The contact person: Lesya.
Phone number: 811-34-54.
About the opening of the store
Make such an announcement especially carefully, because you need to convince to attend the event, and people are now lazy and heavy on their feet. A notification of this kind differs from the rest by a small amount of information. Data should be presented in the style of “What? Where? When?". In capital letters, it is necessary to indicate that a new institution will open soon or a presentation will be held, indicate the time and place, describe what benefit the visitor will receive (sale, draw, registration of discount cards). An example ad from a general store:
In honor of the holiday:
- When buying from 500 rubles - a guaranteed GIFT;
- The main gift is a CERTIFICATE for purchases of 30,000 rubles (drawn between visitors).
About the provision of services
Your ad should be unobtrusive, but at the same time clearly necessary for the client. Properly written advertising is easy to read and enjoyable. Indicate the main points: the specific name of the service; reasons why it is necessary to order it from you; describe what problem can be solved by using this service; write the right price.
Advice: Our goal is to increase our competitiveness. To do this, you need to achieve uniqueness. Is the service provided the same as everyone else? In this case, add an accompaniment. These can be temporary promotions, bonuses, discounts for the second brought client. You can prepare small surprises for everyone who applies. People like these things and encourage them to act more decisively.
An example of a successful ad is described below.
Repair and tuning computer technology at home!
I am engaged in private practice, I have an engineering education and 10 years of experience in this field. I provide repair services for laptops, tablets, smartphones.
I can offer:
- installation software any kind;
- selection of computers, purchase and assembly with further installation of network equipment;
- improve Windows without reinstalling the operating system;
- data recovery from media of various types;
- cleaning the system, replacing thermal paste;
- replacing the hard drive with an SSD;
- replacement of the motherboard, power supply.
The price is negotiable, departure and diagnostics - 300 rubles without subsequent repair, the rest - depending on the amount of work.
The contact person: Vyacheslav.
Mobile phone: 092-21-11.
There are two options for solving this issue: free and paid hosting. Of course, the opportunity to spread the right information without financial costs is always more attractive, but at the same time, there is no guarantee that your ad will be effective and will be seen. Often on free sites, user posts are at the very bottom of a long list after a few days.
- Blogs. The advantage of this option is the division of sites on a specific topic. There are free methods, as well as paid ones, where your products and services are listed as . It is possible to order a banner that will be visible to everyone.
- mass media. Even in times information technologies people continue to get much of their information from print media. Why not contact the local newspaper about placing your ad? This will require cash costs, but a large number of people will see the text. Do not forget about media sites: if you contact the responsible person (admin), you can agree on the publication of an advertising article or on the placement of a banner.
- Social networks. Now social networks are confidently reaching the peak of popularity, so they can become a good platform for promoting your ad. There is a chance to become a thematic group administrator for free, but such an activity will take a lot of time and effort. It is necessary to recruit subscribers, establish communication with them, answer questions of those who are interested. Many recognize that with the right approach to business, this method is effective.
Where can I order an advertisement?
If you need the quality and speed of promoting your publication, use the services of masters who know what . They can be found on various freelance exchanges. One of them is freelance.youdo.com (not advertising!).
The order takes place in 3 steps:
- Placement of your task with an indication of the requirements and wishes.
- Freelancers offer their services.
- Choosing the best of them with an analysis of reviews and time spent on the site.
The price for such a service varies, but you have the right to set your budget and wait for someone to agree to these conditions.
Advantages of this method:
- Reliability. On the exchanges, all performers are checked by the administration of the service before registration. An indicator of professionalism is the feedback from grateful customers.
- Speed. You won't have to wait long, in a few minutes after your publication, offers from performers will begin to arrive.
This option saves you time and effort, but can be a bit costly on your budget.
How to place an ad on Avito?
Avito is one of the largest trading floors Russia. Thousands of new advertisements for the sale and purchase, the provision of various services, etc. appear here every day. Officially, the site has been operating since 2007, and during this period he managed to win success with users.
No doubt you have thought about posting your message on this board. But there are certain rules for this:
- header. We have already written about how to make it catchy. It remains to be added that you can focus on the number of views and calls: if it does not satisfy you, change the name of the publication and select several other options. What should not be written in the title of an ad on Avito? It is not allowed to indicate the price, contact information, website address in the title.
- Search words. Exist keywords in the Avito description, which will help you find your ad among millions of others. To do this, use well-known expressions. For example: instead of saying "Cute hamsters", use "Cute hamsters". So you have more chances to view.
- Structure. Divide your text into several paragraphs, so it will be easier for the reader to get acquainted with its content.
- Simplicity. Using too literary language will scare away the desire to purchase your product simply because it is difficult to understand its description.
- Reason for sale. A normal price for you may be too low or too high for the buyer. It is better to immediately indicate why you are getting rid of a particular product. For example, you are selling a phone not because it is defective, but because you have a new model. Such information reassures the potential client.
- Benefit. Don't forget to include in the text how your product can be used. Spare no words to describe the various ways in which it can be used. And the buyer, who did without a thermal mug, realizes how much he needs it.
- Call to action. To encourage a customer to make a purchase decision, leave a certain intrigue that will be resolved only through a phone call. Suppose you offer to find out about a gift. Also show that the buyer has unique opportunity, which will not be repeated, for example, a purchase at the old price (or a limited number of units of the product remain).
Save the article in 2 clicks:
By following the above tips, everyone is able to create a quality ad that achieves the desired effect. Whether you're in a gathering or just posting flyers outside, make the text more appealing to your audience.
In contact with
We offer remote and well-paid work via the Internet without sales. Working with us, you do not have to sell someone and resell the goods. You don't need to buy boxes of goods either. Free time, one way or another, everyone has, so why should he waste it? Being engaged in remote work on the Internet for several hours a day, earnings can average from 15,000 to 30,000 rubles, and even more over time. Our remote work via the Internet is completely legal and not illegal, you do not have to engage in deception. No investment is required from you either.I offer a simple and profitable work at home without any investment. There will be no need to sell goods, as well as buying up boxes of goods with their subsequent resale will also not be required. Working from home is today a serious and profitable type of business with a stable and independent income. You are your own boss and subordinate. Working from home with us, you will always depend only on yourself. Therefore, you will pay wages to yourself - this is much better than waiting for it from the employer, and he will never good money will not earn. Send me an email and I'll answer any questions.
For remote work Internet project administrator required
Requirements:
Availability of a PC with Internet access
Willingness to work hard and learn
Focus on results
A responsibility
Ability to self-organize in home-office mode
Experience in HR management is a plus
Responsibilities:
Analysis of customer needs
Conducting negotiations via the Internet
Planning and reporting
Terms:
Remote work (possible combination)
Work in a company that stands firmly on its feet and develops confidently
Friendly team
Experience does not matter (training is free)
Extensive opportunities for career growth to the head of the direction
I invite active girls for cooperation. Possibility to combine with other work! The work is exclusively informational and advertising. Recruitment and supervision of a client base for an online store famous brand. Ideal for girls on maternity leave, housewives, and anyone who wants to earn money at home. We provide training for free. Help and support at all stages of work. Teamwork. No risk for you. Unscrupulous people, please do not disturb. More detailed information will be sent by mail.
Requirement:
Age from 20 years old, ability to communicate with people.
A computer and a good internet connection. Responsibility, communication
Terms:
Work is carried out exclusively at home on the network.
The schedule is free.
We provide training before work (free of charge)
Official payments.
We offer remote work on the Internet without investment. Distribution of products is not required at all. Therefore, you will not need to sell goods to anyone, or sell them. The additional income we offer on the Internet is an extremely well-paid and very stable type of additional income. Working for the state, you are unlikely to ever feel your financial independence and full sufficiency in cash. Our work suits absolutely everyone. If you are interested, write me an email, I will definitely answer all your questions.
A vacancy for an HR manager in the Internet project of a large international company is open. Work experience is not required. Online training on webinars is absolutely free! Career prospect. The possibility of combining with the main work. It is enough to work from 2 to 4 hours a day. From you - the presence of a computer, access to the Internet.
AT big company Assistant Information Manager required. Responsibilities: processing mail, editing letters, working with incoming correspondence. Conditions: work 3-4 hours a day, career growth, official employment, free education.
Requirements: age from 18 years old, willingness to learn, purposefulness.
Work at home! (Internet Consultant)
In connection with the opening of new vacancies, online store consultants are required. The work does not provide for additional investments. There is no financial responsibility. We work together and quickly, there is no time to build up, because we want to live with dignity today, and not ten years from now. The work is interesting, but requires perseverance. More detailed information by email.
Conditions, work schedule:
Availability of a PC (tablet, laptop), Internet, 3-4 hours of free time per day.
Training, assistance and support at all stages is guaranteed.
Education is free.
W / n official, paid to the bank card.
Administrator. (work only on the Internet)
Urgently recruiting staff! Work only on the Internet, without financial investments without direct sales. The amount of income depends on your desire to work and earn! Experience is not necessary, learning in the process. The place of your residence does not matter - the work is remote. Schedule is free.
More detailed information will be sent by email. mail.
Side job! Internet home.
In connection with the expansion of the Internet project, employees are required. Work without a boss and an alarm clock! Ideal for everyone who wants to really earn money without sales and additional investments, regardless of age. Experience and education do not matter. Opportunities for rapid career growth with a constant increase in income. We will send more information to your email. Responsibilities include: preparing information about the services provided by the Internet project and its distribution, searching for candidates for the position of consultants of the client network and managing them.
Applicant requirements:
The presence of a PC (laptop, tablet) with access to the Internet. People communication skills.
Conditions, work schedule:
Flexible working hours (3-4 hours a day)
Free video training on the job
Internet administrator urgently required.
In connection with the opening of new vacancies, employees are urgently required to work on the Internet at home. The job is ideal for everyone who wants to earn money without sales and additional investments, regardless of age. Work from home, at any time convenient for you. You work according to a free schedule and have the opportunity to fully plan and regulate your working time without prejudice to other matters. More detailed information will be sent by e-mail.
Responsibilities:
- assistance to the manager
- training
- work with clients
Applicant requirements:
- availability of PC, internet
- active life position
- trainability
Conditions, work schedule
Official employment, according to the Labor Code of the Russian Federation, experience, social. package.
Online work! (Manager)
A successfully developing Internet project produces an additional set of employees! There are no investments, there is no material and financial responsibility. We work together and quickly, there is no time to build up, because we want to live with dignity today, and not ten years from now. The work is interesting, but requires perseverance. More information by email.
Applicant requirements:
Availability of PC, Internet
Learning, ability to work in a team
Conditions, work schedule:
Flexible working hours (2-4 hours a day)
Help and support at all stages is guaranteed
Education is free
W / n official, paid to the bank card
Work at home. No sales. No investment.
Urgently!!! Need a partner to work from home.
The job is suitable for mothers on maternity leave, housewives, students, and all active, purposeful, ambitious people who want to earn money without sales and investing money.
Responsibilities:
working with announcements (editing old ones and posting new ones) ready ads for various sites, groups, etc.) .
Wage: 35000 rub.
Conditions, work schedule:
Free work schedule
Free education
Send applications by mail
Salary: from 10,000 rubles. up to 40,000 rubles (per month)
Applicant requirements:
Availability of PC and Internet.
Age and gender do not matter.
Conditions, work schedule:
Free work schedule.
Education is free.
Job for beginners without investment!
Job for those who want to earn money from home, but do not know how. A specially created Internet project is perfect for housewives, mothers on maternity leave, students, pensioners, disabled people and everyone who wants to work from home. Work is carried out only at home, only on a computer and takes 2-3 hours at any time of the day. The work is exclusively promotional and informational in nature, online tools for work can be obtained during free training also for free. We don't do sales! We work without investments! We have a trial period, if something does not suit you, then you can leave the project at any time without spending a penny on it.
Registration does not obligate you to anything. Free!
Salary from 30,000 rubles. up to 40,000 rubles (per month)
Applicant requirements:
1. Desire to work without leaving home.
2. Desire to learn and earn at the same time.
3. Availability of a computer and the Internet.
Conditions, work schedule:
1. At home on the Internet 2-3 hours a day.
2. Free schedule.
3. Prizes and gifts for good work.
We are hiring employees to work on the Internet.
We invite employees to the online store to work remotely at home via the Internet. The work is not related to the sale of goods, it is also not necessary to make financial investments. The work is simple but very rewarding.
Remote work via the Internet.
We offer not difficult remote work on the Internet for young mothers at home. Also this work suitable not only for mothers, but also for any active people, especially young ones. Work without sales and not difficult, but bringing an excellent monthly income. You don't need to invest either.
A trusted company offers remote work from home!
Due to expansion, the company needs employees!
The job will be advertising. big brand, recruitment of employees for work, mailing offers on the Internet about cooperation!
Free training is provided for new employees.
We will consider the candidates of students, housewives and mothers on maternity leave, as well as those who wish to have additional income!
More details by mail and skype.
5 PC operators with internet access required.
In connection with the expansion of the staff, our company has opened an additional recruitment of employees for the vacancy - operator, work at home, on a personal personal computer. This position can become both the main job and additional earnings in your free time. Salary: from 25,000 rubles. up to 45000 rub. (per month). Write to the mail!!!
Requirements:
Have a computer, laptop or tablet
Responsibilities:
Working with electronic documents
Terms:
1. Free schedule: You yourself choose the amount of the task that you can complete.
2. Days off: plan on your own, based on the amount of work chosen.
3. Workplace: workplace also planned independently.
4. Work remotely without leaving home.
Work from home without sales and investments!
Urgently! ! ! Employee required to work from home. The job is ideal for mothers on maternity leave, housewives, students, and all active, motivated people who want to earn money without sales and investing money. Responsibilities: work with ads (editing old and posting new ready-made ads on various sites, groups, etc.
Free training, support to the result.
Salary 35000. Send applications by mail! ! !
Applicant requirements:
The presence of a PC or tablet, the Internet and determination. Age doesn't matter.
Conditions, work schedule:
Free work schedule.
Salary: from 20,000 rubles. up to 45000 rub. (per month)
Required an online store manager to work with incoming orders.
The company provides free training, official salary, social. package. Career. The possibility of combining with the main work. Work from home, choose your own working hours
Responsibilities: working with the client base, receiving and registering clients in the database, processing incoming requests.
Requirements: knowledge of the Internet at the level ordinary user, learning, activity, responsibility.
Conditions, work schedule: distant work, flexible schedule, employment 3-4 hours a day
Send applications by email! ! !
PC operator at home. Urgently!
Employees are required for the vacancy of a PC operator, to create a base of loyal customers, your responsibilities will include posting and processing ads, maintaining an Excel database, advising clients, interacting with the team, the desire to grow and learn.
Salary: from 10,000 rubles. up to 80000 rub. (per month)
Applicant requirements:
PC and Internet access,
desire to learn and grow
focus on results,
work with a team of like-minded people.
Conditions, work schedule:
work at home,
flexible working hours,
the possibility of combining with the main work or study,
official employment.
Work on the Internet for mothers on maternity leave, housewives, students, pensioners.
A dynamically developing company is looking for active and motivated employees to work remotely on the Internet. Field of activity - information consulting (work with ads, mail, social networks, skype) No sales. We are looking for people who want to make money on the Internet, but do not know how. They don't pay money for free, you have to work here! Salary: from 25,000 rubles. up to 45000 rub. (per month)
Applicant requirements:
It is advisable to devote 2-3 hours of time per day to work, you need a computer or laptop, stable internet, desire and willingness to learn (takes place online, completely free of charge)
Conditions, work schedule:
free schedule,
official salary,
transferred to your bank account or card every 3 weeks or 17 times a year,
bonuses at every stage of growth.
Home operator needed.
Your responsibilities:
1. Maintaining pages on social networks
2. Customer consulting
3. Training for beginners
Salary: from 10,000 rubles. up to 35000 rub. (per month)
Applicant requirements:
1. availability of a computer and the Internet
2. Propensity to learn
3. Leadership qualities
The work schedule is free. Joint business with Oriflame at home! Reboot. I invite you to a new successful business project with Oriflame. You only need to work at home on the computer. No sales. No investment. official income. There is seniority and pension contributions. After registration, you get the opportunity to use high-quality products with a discount of 20%, participate in promotions, receive gifts and at the same time build your business and secure your future and the future of your children.
It is very convenient for mothers on maternity leave or as a side job in their free time for everyone. We offer legitimate business. Support of more experienced managers is guaranteed at any time of the day. On the initial stage, You will be offered training free of charge. Then you can try your hand at our project without any obligations. If something does not suit you, you can always leave the project without harming yourself. If you are interested in my offer, write to the mail Earnings for purposeful mothers on maternity leave at home.
We need active, purposeful mothers who are ready to work 2-3 hours a day. You choose the time yourself. The work is carried out entirely on the Internet from your computer.
Free education. Career. No running around and no fuss. You don't have to leave your kids. You can build your own business from the comfort of your home. We need to work, freeloaders have nothing to do with us. We offer great opportunities. Everything is legal with us. The salary comes to the bank account. Official employment.
Responsibilities:
Sociability, competent speech, the ability to attract and interest the client.
Understanding the identification of needs and the ability to take the initiative in a conversation.
Attentiveness, decency, activity.
Send me an email or skype. I will contact you.
EMPLOYEES NEEDED TO PROMOTE THE BRAND ON THE INTERNET! Free schedule. The income is high. Employment from 2 hours per day. Availability of a computer. Everything is official. Suitable for young mothers, housewives and just for those who need MONEY.
Responsibilities:
- selection and adaptation of personnel;
- training;
- development of motivational schemes;
- analysis of employee performance.
What do we have to do:
1. Processing of applications received by mail.
2. Sending correspondence via e-mail (offers, promotions, etc. NOT SPAM).
3. Registration of interested people on the company's website.
4. Reporting on the work done (created automatically).
Salary on average from 20,000 rubles. From you: learning ability, ability to communicate and work on the Internet with e-mail. Urgently! Need a manager to work from home. What do we offer:
- Salary from 15000 rubles (details are negotiated at the interview).
- Irregular working hours, free work schedule. Salary directly depends on the hours given to work.
- The possibility of combining with study or other work.
- Career growth that allows you to increase the level of income.
- Full training within 1 week.
- Work in a young and friendly team.
- Candidates with or without experience are considered. At the initial stage, 1 week of training, then you begin to work independently.
Primary requirements:
- Availability of 2-5 hours of time per day.
- Computer literacy: skills in using the Internet, e-mail, knowledge of MS Word, Excel.
- Sociability, politeness, tact, goodwill.
- Focus on results, initiative, ability to independently organize your work schedule.
We need decent, responsible and purposeful honest people. The main criterion for the candidate is the desire to make good money, at home via the Internet. The initial income is about $200-600 dollars per month, it all depends on the amount of time devoted to work. You will complete a full training course, where you will be trained in all aspects of working in our company. Required young and motivated people over the age of 20 years. We also consider the vacancies of pensioners, students, women on parental leave. In order to start working with us, write to us by mail. After we receive your letter, we will send you a questionnaire, after filling it out, our recruitment manager will contact you and schedule an interview for you.
Required advertising manager for remote work.
Responsibilities: work with sites on the Internet, work on advertising sites, site registration in directories, bulletin boards, forums, social networks, etc. Free work schedule, but not less than 2 hours a day. Receipt of income on the card of any bank. Salary level from 20,000 rubles. once every 3 weeks. I will send the details to your email.
In contact with
Classmates
Modern advertising texts that appear on the Internet and various print media are rarely effective for the most part. The thing is that their only goal is to sell a product or service at any cost. They do not increase sales, and their authors do not earn much money. This article is about how to write information to make it profitable and outperform your competitors.
What you need to do before writing an advertising text
It doesn't take much effort to do this. Those who think that it is difficult are mistaken. Prospectuses for the sale of goods are written by themselves. It is only necessary that the copywriter, before sitting down to write an article, does a little research. He needs to devote some time to studying the material.
It's much easier to write about what you know. By taking the time to research your subject matter, you can create an ad on any topic with little effort. An entrepreneur who has opened his own business knows its structure and features better than anyone. Therefore, he will be able to write about it more interesting than a professional copywriter. The product will be sold much more efficiently due to the fact that the author is well versed in products and audiences.
And some of those who professionally write advertising texts are proud of the fact that they know and can do everything. They do not consider it necessary to study material that will subsequently serve as a tool for selling something. Without knowing all the features and benefits of this product, it is impossible to talk about it in such a way as to interest buyers. Such statements will not be able to increase sales, that is, fulfill their main task. They will carry unnecessary or generalized information, even if the very structure of their construction will be carried out according to all the rules of competent copywriting.
The answers to the following questions will form an effective base, on the basis of which you can most likely write a text that brings high profits.
First decide on the task. The purpose of writing is to reach a client or to carry out direct commercial activities? Decide for yourself which methods will be used for the sale: direct or two-step.
2. What is the main goal you are trying to achieve?
When writing, think about the result you want to achieve. Will it be a one-time action or a long-term sale?
3. Does the company have "chips" or products that could inspire customer confidence?
When you write an advertising text, you can include information about various regalia or awards of the company. A very important factor in building customer confidence is demonstrating the benefits they will get by using your product.
Do not overdo it when providing this information. Do not litter it with unnecessary information. Make a selection of only those arguments that really prove the benefits of purchasing goods from your company, distinguish them from competitors and work for the main goal - increasing sales. Think about the buyer, not self-promotion. Use only facts.
4. For what service or product will the advertising text be written?
You need to clearly convey the idea of what product you are selling. Often there are articles where a large share is given to the story about the company itself, about the time of its foundation, about employees and many other facts. But information about the product, that is, about the most important thing, is lost among everything else.
There is another extreme - to offer too many products at once. The reader simply does not understand what kind of product is being discussed, and will be lost among the information. It is best to sell a single product. Then the buyer will understand exactly what is required of him, and your sales will increase.
5. What are the features of your product?
Thinking through the structure of the text, it is worth taking a small place in it to describe the product that you are selling. Specify its characteristics: dimensions, possible colors, models, packaging options, tell us if it is difficult to use, how long it can last. All this should enhance the merits of your particular product.
6. What are the significant facts and figures associated with this product?
In order to avoid unfoundedness, give convincing arguments and figures. If your product was examined by the Chamber of Commerce and Industry, as a result of which diagrams and graphs were drawn up, then write about this too to present the product in a favorable light. You can also provide statistics and distinctive features that will make your products stand out from competitors in the market.
7. What benefits will customers get from using your product or service?
There are two distinct concepts: fact/property and advantage. The latter follows directly from the properties.
A fact/property is what your product can do.
An advantage is a benefit to you that comes from what the product can do, i.e. its features.
To determine the merits of a product, you need to make a list of all its facts / properties and write opposite each item how it can be beneficial for the buyer.
For example, we will give some facts/properties and the beneficial qualities arising from them.
Fact/property: The new model of the vacuum cleaner consumes less energy.
Advantage: You pay less for electricity.
Fact/property: They can dust and mop floors.
Advantage: The product combines several useful functions, which saves time on cleaning.
Fact/property: Made from high quality material.
Advantage: A vacuum cleaner is a reliable household helper. Will serve long and qualitatively.
The main driving force of the selling text is just successful qualities product. They attract customers, and therefore it is necessary to conduct an in-depth study to identify them. It is extremely important to take the time to study this fundamental question. Make a list of the advantages of the product that he can provide to the client, and write about them.
8. How is your company or product superior to the competition?
There is such a term - the advantage needed to sell (RNE). This is the marketing value that distinguishes your product from the competition. And this is an important aspect that should not be missed and worth writing about.
PNP can be determined by answering basic questions. Why should a customer buy your product? Why does he stand out so much? What makes you more attractive to your customers? What does your product offer to the customer? Establishing a PNP is very important. It can refer both to the company itself, and to the product or service of your company. The main thing is to use the difference from competitors.
EOR criteria can be: the use of better materials, a reliable warranty, a higher level of service, profitable price, a variety of offers for promotions and discounts, exclusivity, higher status.
PUP serves to actively position your company in the market. It just needs to be clearly defined. PNP - also main character your promotional article.
It can't be that the company doesn't have a PUP, you just don't notice it. Your product undoubtedly has a number of advantages that distinguish it from competitors. You just need to think, find them and write about it. Surely, you use them in your work, just not paying attention to it.
There is a great way to identify the features of your product. Choose a few of your best clients and ask them why they enjoy working with your company. Why do they not go to competitors, what reasons do they have for this. After analyzing the answers, you will understand why your company attracts and retains customers. Surely, they will name some advantages for you. It will be the same benefits derived from your product. This will become your PNP.
If your clients can name several advantages, it is advisable to ask them to prioritize. This will help in the future to focus on the most important plus.
Here are some examples of how to correctly write about PUP.
A copywriter can sell their services using the following statement: "Ad copy that is guaranteed to increase your sales."
Or a pizza announcement: “Fresh hot pizza delivered in 30 minutes. Guaranteed! Domino's Pizza.
In these examples, the PNP is formulated correctly. Information is delivered concisely, clearly and without unnecessary "water".
9. What is important to your client?
Determine your customer's benefits. Put yourself in his place. What is more important to him: quality, price, guarantee, delivery? You need to write about it.
10. Describe the buyer you want to attract.
Keep imagining your ideal customer. What is he? Where does he live? What does he do? What does he love? How much does he earn? The more clearly you describe him, the easier it will be for you to understand his needs.
The next question is why is he your ideal client? Because thanks to your products you can help him. His life will become more comfortable. And he can pay for it.
In the publication, address directly to the person you introduced yourself. And he will no doubt answer your call.
11. What kind of guarantee do you give?
12. What is the level of service and support?
13. What is the average price of a product or service?
Establishment average price matters in order to determine who your ideal customer is. You need to consider whether your customers will be able to pay for the product the amount you set.
It is also important to understand that the cost of your products within the same market should not vary greatly. When a new product is released, it cannot cost several times more than other products. You need to focus on the average price.
14. Is there anything else you could use to enhance your sales copy?
We can advise something else to create an effective publication. The samples below will greatly help you in your research:
- initiative-commercial letters;
- samples of advertisements in magazines and newspapers;
- promotional texts for websites;
- selling Internet mailing list;
- scripts for radio and television;
- brochures;
- directories;
- a set of announcement cards;
- press kits;
- scenarios for telemarketing;
- materials for the training of trade workers;
- old editions of brochures or online publications;
- thematic ads;
- marketing plans;
- important research findings and statistics;
- main articles about the client or his company;
- promotion of competitors and related statements;
- written testimonials from satisfied customers;
- complaints from dissatisfied consumers.
The structure of the advertising text
If you are writing for a website or a printed publication, use the structural elements of the statement correctly: heading, subheading, body text, captions and comments, sonorous slogan (slogan).
header- this is what the story begins with, and this is the first thing the reader pays attention to. If it attracts attention, the client will continue reading. Therefore, the title should be clear, concise and have an emotional impact. It contains the basic information that will be presented below. News style is best for writing headlines. It contains a powerful message to buyers.
Subtitle reinforces the idea of the name, further strengthening it. It is a bridge to the main material.
Main text reveals the essence of the title.
It consists of an introduction, main body and conclusion. Introduction serves to bring the reader up to date. Perhaps the buyer is not familiar with your product or with a particular issue. For products such as medications or financial consulting services, it is necessary to reveal the essence of the problem in the introduction, which is the main topic of the article.
If you are writing information only to advertise a company, then in the introduction it is better to go straight to the point: briefly talk about the organization, its place in the market, the time of existence and the difference from the rest.
AT main part you can already write about the most important thing - about what you offer. There is boundless scope for announcing a product or service. But remember that people are more interested not in the product itself, but in the benefits that they will receive by making this purchase. If you can convince them that they really need your product, then this will lead to an increase in sales. It is best to use real-life examples of why the consumer should make this purchase as a rationale argument.
AT imprisonment draw conclusions from the above description.
Final phrase - slogan- a must have in active sales. In order for your reader to understand what is specifically required of him, at the end you need to clearly and clearly give him instructions for action. For example: “Call us and we will tell you more”, “Buy now and get bonuses”, “Sign up for the newsletter to be aware of new products” and the like.
Coming up with a slogan is not as easy as it might seem. There are certain rules, following which you will achieve the desired effect. The slogan should be short, concise, catchy. It is necessary to strive to ensure that it does not stand out from the general style of narration and contains an original play on words.
If people may not notice all the advertising, then the slogan must be striking, and then there is a high probability that all your material will be read. Call to action is the most powerful message of any sales proposal.
How to write an advertising text: step by step instructions
Step 1. We decide where the future material will be placed.
The starting point when writing any article is to understand where it will be published: on the website or in printed edition? Are there any differences? Depending on whether it will be placed in a newspaper or on the Internet, the style and presentation of the material changes. The perception of people who read the press is different from those who are looking for information on the World Wide Web. Newspapers and magazines make it possible to publish a larger module than, for example, social networks, where no one reads voluminous information.
It is important to decide on the size of the ad, how many characters are allowed, and whether images and videos can be used. The law of perception of any PR text says that brevity and conciseness will lead to success. It is categorically impossible here to pour “water” and spread the thought along the tree. People are not used to spending a lot of time reading a lot of words, so your statement will simply be ignored.
Step 2. We analyze other people's bad materials.
Learn from the mistakes of others. Spend your time usefully, sorting out the errors in the ads of other companies. It will be useful to understand why they do not work in order to avoid the same fate in the future. Distinguishing bad material is very simple: it is not something that attracts attention, but, on the contrary, repels. Answer the question why you do not like it: the content is not clear, there is a lot of superfluous, it is not interesting to read?
The next thing that would be good to do to gain experience is to write this text differently, correcting all the mistakes and shortcomings found. Turn it into an effective advertisement.
FROM good stuff can work in a similar way. Learn to analyze and memorize the most effective solutions.
Step 3: Tailor the story to your audience.
It is difficult to sell goods to everyone in a row. All people are different, and it is unlikely that everyone needs your products. Determine who exactly needs it. Focus on them and ignore the rest. How to write specifically for your audience in order to complete the task and increase sales? Target those who are interested in the product more than others, appeal to them using language and concepts that they understand. Be on the same wavelength with them, and they will believe you.
For example, the company helps in organizing trips to different countries. Means, ideal clients are tourists. People sitting at home will not accept your ideas. Reach out to those who like to visit other countries. Prove that this is also the main thing for you in life, you have already traveled the entire globe and you know how best to do this. Your text should be filled with the spirit of adventurism and read like an exciting adventure novel. Then the potential audience will understand that you share the same values with them and you can be trusted.
Step 4. Come up with an attention-grabbing headline.
The title is the most important component of an article. It will either attract readers, and they will read your story and buy a product, or they will not pay attention. Even when you have written great copy, the buyer may ignore it just because he was not hooked by the headline. No one will trust a company that can't pay for a professional copywriter. Everyone will think that the organization also saved on the production of its products, although this may not be the case at all.
The modern world is so diverse that every second something happens around, it becomes more and more difficult for a person to focus on one thing. If your headline is not bright, biting, maybe even provocative, then no one will read the article.
The headline should shoot accurately, calling people into your world. Interest them, shock them, appeal to emotional experiences. Do whatever it takes to get attention.
"Know thyself" - this can not fail to interest.
"The last opportunity to meet" - intrigue.
"Puppies enjoy life" - causes an emotional experience.
Asking the reader a question is a good way to get attention. Only the task should be original and attractive. Do not write: "Who wants to win the trip of their dreams?". Such stories have long lost the trust of buyers. Be more sensitive to the needs of customers, hook them to the quick, and then they will buy what they need from you.
You have already drawn the attention of readers to your article. Now you need to keep it and increase interest. If the title can be original and creative, then the transition is needed to clarify what you are offering. Focus on the benefits that the buyer will receive with your product.
The bridge text is the same size as the title. It should be concise so as not to lose the consumer already at this stage. After all, the main task is that he read the entire article.
You need to write in such a way as to arouse in the buyer a keen desire to buy your product. Here you can appeal to the feelings and emotional attachments of a person. Emphasize that the advertised product will satisfy all the needs of the buyer. If your product will help improve people's lives and bring them benefits, then you need to convince them of this. All means are good. You can appeal to feelings. Generate nostalgia by mentioning that your product will make them remember their childhood. Play on fears and concerns about health by talking about how your product helps to prolong life. And be sure to write the name of the company and product so that people have a stable image associated with you in their heads.
Step 6. We write the text and try to make it natural.
How to compose a statement so that it looks at ease? After all, sincerity and naturalness inspire more confidence. Address buyers directly as if they were your acquaintances. A simple way of speaking attracts the attention of ordinary people who will become your best customers. The main thing here is to observe the measure. Don't be too formal as this increases the distance between your product and the customer. And not be very friendly, because it causes dislike and a feeling that an unnecessary thing is being imposed.
Wherever your text is placed, it should not take more than 30 seconds to read. People are not willing to spend more time on you. The article should talk about the product very quickly and clearly. Strive to evoke more powerful emotions with fewer words.
People skim through the pages of newspapers or websites on the Internet. There they are daily faced with all kinds of advertising. In order for them to stop their eyes on your ad, it must be bright, catchy from the first word and of small volume. After seeing many paragraphs, not a single person will begin to read what is written there.
It is also difficult for people to perceive long sentences, general phrases, complex phrases. Your essay, in order to be noticed, must contain short and specific sentences, perhaps even unfinished ones, if this does not violate the essence of the presentation.
In today's world, where there are so many charlatans, people will not trust anyone without recommendations and verification. The best way to build trust is to write that others are already using your product and getting good results.
Find a place where you could insert one or two testimonials from grateful customers. It will turn out that some buyers recommend others to buy your products. Today, no one makes a random purchase. He needs proof. And the reviews of your regular customers are the best confirmation of what you write about.
Feedback and advice on the use of your product may come from trusted professional experts. For example, from doctors, coaches, chefs or even TV stars. Don't forget to write about it.
Step 8. Use visual aids wisely.
An article with a video and pictures attached will help enhance the effect. visual aids have a powerful effect on people's minds. In this case, the structure of the text must be well thought out so that the image appears in the right place. It can take on some of the functionality of the story about the product. Instead of describing in words, include a picture or video that visually presents the arguments. And then write about it is no longer worth it.
Visual information must be properly arranged. The image of your product must be selected in such a way as to hook the reader on an emotional level and stimulate him to buy.
Step 9. We tell you how to purchase a product.
At the end of the story, you need to write about what the reader needs to do next. Give him precise instructions on how to buy your product.
The buyer does not want to waste time figuring out the terms of the purchase, so you need to help him with this - write clear and simple instructions on what to do, and he will follow you.
The final call may be: “Call us and we will tell you everything”, “Order back call”, “Subscribe to the newsletter”.
At the end, immediately indicate the phone number or give a link to your website so that buyers know how to contact you, and not look for your contacts themselves.
Step 10. We read the text aloud and record ourselves on the recorder.
Writing information is not everything. Choose any person and read aloud to him. Or let him read it himself. Listen to it and imagine yourself in the place of the buyer. Would you buy this item yourself? Interested in what is written there? How natural does it sound and are there any repulsive moments?
Hearing checks are a good tactic to identify flaws that affect perception, and therefore increase sales.
Step 11. Testing our text.
After writing an ad, start testing it in different publications and see how people react to it. Communicate with your customers, ask how they heard about you. If they answer that it is thanks to your article, then everything is fine, and you have reached their consciousness.
If your publication does not increase sales, you need to continue working on the text, write another option. Use different versions of the material until you are sure that people began to buy your product more often.
How to write an advertising text: illustrative examples
Consider some selling samples.
1) Information for the banner.
2) Promotion for the site.
3) Statements for the leaflet.
50 examples of headings and intros for advertising text
- Three little-known secrets: how to bring out your natural beauty.
- How would you like to spend the extra $6,000 starting tomorrow? / A few secrets: how to save $6,000 and start spending it tomorrow.
- A good reason not to pay, saving 10% profit!
- How to remove stains from carpet in 10 minutes.
- Finally, people and pets have found the best pest control!
- Stick this to your checkbook and your debts will disappear!
- The cops say yes to our donuts! Tell me too!
- Trucker's favorite fuel!
- The best way to reach your fitness goals I know!
- Yes! Now you will have a healthy body, even if you do not like physical education!
- Super Alarm! A deafening sound that scares intruders to death!
- After 20 years, they finally discovered the secret to reducing insurance premiums!
- A new - "chocolate" - diet is open!
- Whatoo? Support your family for only 54 rubles a day? There is an opportunity to change that!
- Now you can skip all the presentations and still get an armful flyers from the best manufacturer!
- Sit down, have a cup of coffee and find out how you can benefit from your savings.
- Are service issues your headache? (aspirin included).
- You can use the former as a cheap substitute for the latter, but can you trust it?
- Your computer may be protected from viruses, but do you know what it's deadly allergic to?
- Are you tired of living paycheck to paycheck?
- To treat yourself to a trip to Maui, just stay at home!
- I will write your sales letters for you. your letters of complaint. Not even your letters to the congressman. And you will get the result you want from it!
- Make your life much easier!
- What is that little box on the wall? It's such a simple payment system that you don't have to do almost anything!
- When people are driving at 280 km per hour, impress them with fresh paint on the house, which is now much more beautiful than before!
- Why take your clothes to the dry cleaners when the cleaners can come to you?
- Are your attempts to lose weight not working? Do you constantly take a step back and get depressed because of it? Are you losing weight in the right places? Make a grand breakthrough with your personal trainer!
- We give away thousands of rubles a day!
- You're right: the surest way to double your money is to fold it in half and put it in your pocket. But investing in investment property can be a second, no less reliable way.
- Is dieting just another way to improve your appetite for you? We may have found a solution for you!
- Solve all your money problems. Free book.
- Learn to type in six short hours! Learn the basics in two easy sessions!
- "Bad" People: 10 Ways to Avoid the People Who Darken Your Life.
- For the bride and groom: soon you will be immersed in magical music together at your June wedding. Can we provide accompaniment?
- You'll overpay for your next car if you don't pay attention to this used car dealer's book!
- Lose Five Pounds Eating Strawberry Cake!
- Not horoscopes. Not fashion tricks. Not perfume stocks. Only smart, clear financial advice.
- Three o'clock at night. And you don't know what to do. Get started in parenting with a two-hour consultation at your home. After that, your business will go much easier.
- Is your home burglar-proof? Take this quiz to find out.
- Let's assume this happened to your car. Reduce your auto insurance costs by 21%!
- How to lose weight on a full stomach.
- Spend one day learning to read what's in people's minds!
- I threw social work to rid the world of filth. let the ex social worker use his unique skills and responsible staff to keep your home or office clean!
- Do you know the ultimate way to shorten the bidding time in one phone call?
- ATMs are like magnets for criminals. But you can stay safe if you follow a few expert tips.
- How will you look after cosmetic surgery? Get the answer to this question by watching a free video about people who have already visited us.
- Turn every ruble of debt into 11 rubles of profit? This is real! Attend this seminar, after which you will understand how to become completely debt-free in five years!
- Call two doctors who honestly care about your feet.
- Have you honestly tried to quit smoking but just couldn't? Don't worry, you are not alone! This is the first time in 30 years that I have realized that I can actually quit smoking. This program is excellent! (Vladimir L., ex-smoker).
- Was there a premonition that trade would go uphill? You were right!
5 valuable tips on how to write an advertising text and reach your target audience
Tip 1. Use in accordance with the written image and video - parts of your strategy that should work for the overall idea. Remember the psychology of influence. Women are affected by photos of children, animals, beautiful models. Men are attracted to cars, weapons, sports. Whatever you post, a picture always has more impact than text alone. Creating a prospectus and adding images to it means attracting potential buyers.
Tip 2. To describe facts without evidence is to alienate the audience. In no case should you describe your product as the most beautiful, the most reliable, the best. You do not provide a guarantee that you have researched the entire market and found that your product is the best among all the others. People will not believe you and will consider you a liar and a braggart trying to sell them low-quality products.
Tip 3. To write about a client's pressing problem is to put pressure on his callus. Tell the reader about what hurts him, describe what he is sorely lacking, and he will buy your product in an attempt to "cure". He may not like that you described his problem. But you offer him a means of getting rid of it and wish him the very best. By encouraging him to buy, you are helping him and yourself.
Tip 4. How to write a text that will increase sales? This can be done through the use of the pronouns "I", "you", "they". You create a reality for people who enjoy your products. Then those buyers who read your text will identify themselves with those whom you write about and want to join their number. They will see that it is real, that people like themselves live this way, which means they will succeed too. They will believe that by buying your product, their life will improve.
Game tools are of the following types.
1) Spelling errors made on purpose. This is done to achieve two main points:
- introduction of connotation (statement to promote dental clinic: "Take care of your teeth with deshtva!");
- phonetic or graphic harmony in sentences ("Knorr - tasty and correct!").
2) Creating a paradox.
To write a text that uses a combination of incongruous means to create a game effect. This contributes to a better memorization of information, because non-standard phrases attract more attention.
How can contradiction be created?
1. Assign properties and actions that are uncharacteristic for it to an object. Here are some of the goals of such a language game:
- personification;
- decrease in the degree of animation of the object;
- expanding the sphere of control of the addressee;
- increase in the range of sensations of the recipient;
- creating an impression of a non-standard product.
2. Manipulations with evaluation scales:
- creation of a paradoxical hyperbole;
- rearrangement of the vernier point.
3. Playing on the polysemy of a word or the consonance of two words (phrases), or their semantic similarity (pun). There are three main types of pun:
- "neighbors" - based on consonant words;
- "mask" - is based on the effect when the normal becomes absurd, and the unusual is perceived in the order of things;
- "family" is used in several senses.
The use of style contrast when writing ads is quite common. Here are the possible types of stylistic cacophony:
- discrepancy between real and expected objective modality;
- the contradiction of the present and possible communicative role of the speaker;
- the discrepancy between the actual and desired communicative function of the utterance;
- genre conflict.
Who will help write an advertising text that will definitely reach the consumer
Write material that will effective tool promotion of the company, this is not all that can be done when developing marketing strategies. An important direction is occupied by the design of advertising modules, which are used for publication in the press, as well as for the manufacture of leaflets, posters or other types of printing.
For the article to be effective, it is necessary to take into account such factors when developing the layout of graphic advertising, such as:
- information content;
- drawing attention to the company;
- location and number of characters.
Printing house "SlovoDelo" provides services for the development of design and production of advertising modules of any type and size. The layout is created by specialists, taking into account the corporate style and social and age characteristics of the target audience of your company. The printing house develops various solutions for any type of marketing promotion. Depending on the specifics of your company's work, our masters will create the best module with well-chosen fonts and images.
In addition, the SlovoDelo printing house accepts orders for the development of the corporate identity of the enterprise and for all types of advertising and printing services. To contact a specialist, please call: 8 495 207-75-77 or leave a request on the site.
In contact with
Before determining the place for delivering motivating information, you need to figure out how to make advertising sell more efficiently. Below we will talk about proven methods that allow entrepreneurs to get maximum results. I must say right away that I am not an advertising genius and did not come up with anything myself, these methods have long been invented and have already proven their efficiency!
What are advertisements for?
Advertising as such has been around for hundreds of years. Even in ancient times, people used advertising to attract potential customers, for example, sellers at fairs composed sonorous and funny rhymes to attract the attention of the buyer.
Advertising created for the purpose of demonstration should attract the attention of the client, accustom him to the appearance and sound of the brand, so that the buyer has an image in his head desired product. This is what the advertising campaigns of most major brands are focused on.
Motivating advertising is aimed at a direct response of the buyer. That is, after watching the video or reading the text, the recipient should have a desire to call and order a product or use a service, etc. It directly depends on the effectiveness of advertising, so do not neglect such a powerful development tool.
What is the difference between bad and good advertising text
At first glance, it seems that writing advertising texts is as easy as shelling pears. But in reality, not everything is so rosy. Take a look around: our world is filled with advertising. Wherever you turn your eyes, you will find examples of advertising texts: on the street, in public transport, in social networks, etc. At the same time, some ads are striking with a juicy headline, while others you didn’t even pay attention to, not to mention the desire to buy something. This is the difference between a good advertising text and a bad and ineffective one.
Bad ads convey dry information about a product or service to you.
For example, « Farming"40 years without a harvest" offers high quality products: meat, dairy products, sausages. There are discounts. Delivery across the city is possible. Phone for inquiries 5-555-555.
This is how almost most commercial ads look like. Agree, not a very attractive offer, despite the fact that there are no doubts about the high quality of the products. This text is rather pale and is lost among the general mass of such ads.
And if you try to slightly change the flow of information?
“Missed the juicy skewers of fresh meat? Wanted a real village milk, like a grandmother? 40 Years No Harvest Farm will deliver the highest quality products directly to your home! All you have to do is call 5-555-555!”
Well, how? Sounds much better, doesn't it? Such an ad will definitely attract the attention of a potential buyer. And if he is not going to immediately dial the number of the company, then at least he will remember its name and when he needs these products, most likely the choice will be in their favor.
In any case, practice is needed and over time you will learn how to write the best advertising texts that will cause the buyer to immediately desire to purchase a product or use a service.
The structure of the selling text
Remember how in school we all wrote essays following a strict plan for constructing a text? Here it is exactly the same, although the structure of the advertising text is somewhat different from the school essay.
Any selling text consists of simple elements:
- A slogan that can be both at the beginning and at the end of the text;
- Title (a capacious phrase that attracts attention);
- Main text (the main element of the text);
- Echo phrase (the final element of the text).
When writing any text, try to structure it, i.e. break into logical paragraphs, and if necessary, highlight subheadings. All this is necessary to facilitate reading. Agree, because no one is interested in reading huge, boring sentences, the length of a whole paragraph.
When forming sentences into paragraphs, try not to make them too long either. The optimal paragraph size is between 30 and 50 words. Less is not worth it, more is not needed. Approximately every 3-5 paragraphs can be separated by subheadings so as not to tire the reader.
It will not be superfluous to use lists in the text (it can be numbered, or it can be marked). Highlighting information in a list makes it easier to assimilate the information.
Imagine that all the information that you want to present in the text looks like a pyramid. You should give it out, starting from the base, that is, from the most important, gradually moving to the secondary.
Be sure to indicate the company's contacts in the ad, starting with the address and phone number, since they are the main ones (people do not always have the opportunity to use the Internet). It is advisable to leave all contacts and additional information: email, website address, directions by car and public transport, office hours.
In essence, there is nothing complicated in the structure. The main thing is to choose the right words, because, as you know, the word has tremendous power, and can both hurt and cure.
How to write an advertising text and make it selling
In order to answer the question of how to write sales texts, you need to understand why and for whom you are writing them. And for advertising texts to become really effective, you need to write them correctly. Of course, not everything will work out right away, but with a certain diligence and training, after a while you will be able to write worthy and effective texts. In the meantime, you can use the following algorithm:
Step 1: Decide where to publish the text
Where you are going to place your ad will depend on its size, style, presence or absence of images and videos. Tailor your text to your chosen ad space:
- As a rule, ads on social networks are limited to one or two sentences, so learn to formulate clear and concise phrases;
- In a newspaper format, you will most likely already have a paragraph or even a column;
- For a web page, the volume of texts becomes quite impressive and already amounts to several thousand printed characters.
Be that as it may, any format requires clearly formulated thoughts, specific information and a minimum of unnecessary words.
Step 2: Adjust to the target audience
Think about who your main customers will be. Of course, ideally, write such a text that after reading it, any person would immediately want to buy your product.
However, in real life, it is almost impossible to write a text that would equally attract the attention of both, say, an informal teenager and a literary critic. Since these categories of the population differ in habits, behavior, manner and style of communication, they will be attracted by completely different texts.
Any text can be attributed to one of five styles: scientific, business, journalistic, artistic and colloquial. When writing an advertisement, you should not use the first two, since their effectiveness will be zero. Most texts are written in a colloquial style.
And, conversely, when writing a text for young people, it is worth using a conversational style that is more informal, understandable and enjoyable for children and adolescents.
Step 3: Formulate the title
This stage can be the most difficult in writing advertising text, because an attention-grabbing headline is already half the battle. If the title of your promotional article is vague or uninteresting, the reader will simply pass by without being interested in the product.
Therefore, it is very important to formulate a short and at the same time capacious name. As research in the field of marketing shows, names that have an emotionally negative connotation are more attractive. With this little trick, you can create great headlines and grab the attention of potential customers.
Avoid obvious questions in the title like: “Do you want a new fur coat? ....”. There are millions of such questions in the advertising world, and they are already quite tired of the consumer. Try to come up with intriguing, emotional headlines that will be difficult to pass by.
And so that your shocking, cryptic headline does not look like a lie, it is immediately followed by a sentence-bundle with the main text, which will contain the whole essence of your product or company. This bundle is needed to keep the attention of the buyer, so that he wants to read the text to the end.
Step 4: Make the customer want to buy the product
Here you will need to manipulate the consumer, making him want to buy your product. Make a person think that he will be much better off by getting your product or using your service.
And here, again, you can play on human emotions. Feelings of nostalgia for childhood (“… pancakes like a granny’s…”) or concern for the client’s health (“… it’s easy to quit smoking with our help…”), etc. will serve as excellent tools.
Step 5: Formulate small sentences and capacious phrases
This is how the quality of an advertising article is determined. By framing small, easy-to-understand sentences, arranging them into small paragraphs and paragraphs, you create effective, easy-to-read text. Try to avoid cumbersome compound sentences. After all, if the client loses interest at the very beginning of the message, then the effect of such a text will be zero.
Step 6: Focus on Benefits, Not Comparisons
Many copywriters make a similar mistake: in their advertising texts, they compare a product or service with a similar product of a competitor. It's not exactly efficient. It will be much more useful to talk about the direct benefit that the client acquires by ordering the goods from you.
Step 7: Use feedback from other customers about your products or services
Often a very powerful incentive to buy a product is someone's positive feedback. Therefore, when writing advertising texts, feel free to use this tool to attract customers.
Step 8: Attract Attention With Small Time-limited Bonuses
"Free" bonuses are an integral part of any advertising that has a powerful psychological impact on the consumer. We are all very pleased to receive gifts and bonuses.
Therefore, if your product costs more than 1000 rubles, try to accompany it with free bonuses or small gifts. But only these bonuses should be limited in time. The word "now" has an effect similar to that of a sale, and encourages the customer to purchase a product or service.
As a bonus, you can use something that is not too expensive for you, but useful for the client.
Step 9: Simplified Ordering Procedure
The sequence of actions should be extremely simple and clear: "Make a call right now ..." or "Fill out simple form order...". For a quick order, everything should be as clear and easy as possible.
Models for compiling advertising text
ODP model
It is obviously popular and is suitable for short selling ads of 3-4 sentences.
If the text of your ad is limited and you can't write out the whole offer, then this model will be an effective alternative. This model is ideal for contextual advertising, on bulletin boards, flyers, business cards and so on.
It stands for: restriction / call to action / offer.
offer or offer- it's something profitable proposition which is done to the client. Ideally, it should stand out from competitors' ads, for example, in terms of product features, customer benefits, and unique selling proposition.
Ad example: “Product with a 53% discount”; "3 for the price of 2" and so on.
These are the messages that create instant value for the customer.
Choose your offer that will be most attractive to customers, and also find effective method his reports.
Here are some working examples: “first lesson is free”; "installation is free" and so on.
Deadline or restriction on the purchase of an offer. If its goal is to attract attention, then the restriction motivates the client to buy right now. In other words, its goal is to make sure that a person does not postpone the purchase "for later", but purchases a product, uses the service right now.
The time limit of 2-3 days works very well.
Example: chairs for 99 rubles, only 2 days!
On the Internet, it is much easier to change dates. For offline advertising, this is a bit more complicated, so promotions are often extended to several weeks.
Call to action is an explanation to the client what he needs to do right now to get the result he needs (to buy your product).
Example: buy and get a discount!
Nowadays, due to the large flow of information, a person needs to explain the procedure step by step. You may have noticed how effectively command tone works in communication.
By ordering "come here", "do this", and you will see that people willingly obey, because they do not need to fill their heads with a bunch of secondary things. They will gladly shift the responsibility of making the decision to you.
Advertising is exactly the case when the client absolutely does not care. He needs a solution to some problem, and you must provide it, explain what needs to be done to get it. Make it easy for your customers, tell them how easy it will be to cooperate with you.
AIDA Model
If you have a need to write a sales text or letter, then use this model. This is a way of writing a selling advertising text, based on certain test criteria that affect a potential client.
Attraction - attracting attention, must be implemented in the first part of the text. Your goal is to "hook" the attention of the client. the best way will become a flashy headline, a catchily formulated offer.
Examples: secret ways…; what they are silent about ... and so on.
In the first paragraph, you motivate to continue reading the text, revealing some secrets, creating a kind of “trailer” to the text. So do many media.
Interest - interest. You need to generate an interest in your product in a potential client. Well describe the prospects for using your products and Negative consequences in the event that he tries to do without it.
Be sure to describe the benefits of buying your products in this part of the text. It is known that people do not shop for a drill, they need even holes. Describe the possibilities and prospects of the client if he will make holes in the wall with your drills!
Deadline - deadline. We have already noted that this is a limitation. You artificially create a lack of supply, a buying rush for your products. Most often this is a time limit or a quantity of goods.
Since you have the opportunity to write a detailed text, describe the reasons for the restrictions. Tell the customer why there is a shortage of goods, why time is so limited, and so on.
Action - action. What does a person need to do to buy your product right now or get the result in the same minute?
It's great if you give customers a choice.
According to this model, your actions should follow the following sequence:
- drawing attention to your product;
- arousing interest, desire to buy your product;
- setting restrictions at the peak of desire so that a person wants to make a purchase now;
- explaining to the potential customer what he needs to do to get the product right now.
A striking example of the work of such a model is the TV show "Shop on the couch."
This model will become effective for online stores, websites, etc.
CEVD model
It involves the impact on the emotional component of a potential client. This model will work both on paper and verbally.
According to this model, you will need to sell to the right side of the potential buyer's brain. Such advertising is good because emotions are determined by the right hemisphere of the brain, which you will influence.
Let's decipher the abbreviation TsEVD.
The goal is a preparatory stage. You choose what goal you are pursuing, what you will describe to a potential client, formulate the final result to which you are trying to lead the client. Formulate a clear goal for yourself, what you want, what result you want to achieve, what the client should do, etc.
Emotions are preparation. You must determine the emotion that will sell the product. Emotionally describe all the benefits that the client will receive, be sure to tell about the process of manufacturing and using the product.
It must be understood that the number of basic emotions is extremely limited. Focus on fear, love, superiority, power, greed, pride.
After setting a goal, establishing the desired emotion and describing your benefits, you can move on to the next, practical, stage.
Visualization. At this stage, you need to draw a certain picture that will evoke the required emotion and at its peak you will only have to complete the transaction.
In the picture you create, the world of a potential client should be comfortable, warm from your offer (goods, services). Convince the person that he will get all the benefits that the product provides.
The next paragraph will be final. It's about action. At the peak of emotions, you give a person specific instructions, that is, his strategy for acquiring a product right now.
This model is similar to the AIDA model. It differs only in the bias towards emotions and the appeal to them.
The sequence of your actions when using this model:
- goal setting (headline and first paragraph setting the goal);
- determination of the desired emotion (the key emotion is described);
- visualization (describes the benefits of the product);
- action (describes the actions of the client to purchase a product or service).
Model PPHS
This model was known even in the time of Socrates. It is relevant and effective today. This method of advertising is especially good when a potential client hesitates for a long time and cannot make a decision. Experts say that PPHS will be more understandable for start-up entrepreneurs who decide to realize themselves in the field of buying / selling.
Consider the features of using this model.
"Pain" or pain. You will need to describe in all colors the trouble, the problem of a potential client, which your product will allow you to get rid of.
"Pain More" or more "pain". You amplify the problem, that is, you tell what will happen if this problem is not eliminated right now.
Nore or hope. At the peak of the described problem, you need to give a potential client a solution - your product (service).
"Solve" or solution. Now you must sell the solution to the problem, specifically describe the benefits, pluses of the offer, as well as how to acquire it.
So do many sites selling something for weight loss.
Writing sales messages is an exciting, creative process that can be improved endlessly. Creating a special reality, working with emotions and associations, motivation - all these are just some of the features of the advertising text that a skilled author uses to achieve a certain result.
Use only reliable information. Using unverified or deliberately false information, you risk getting into an unpleasant situation, so check your texts carefully every time.
More specifics, less water. Using general phrases in the text, you scare off a potential client, because he does not have a feeling of the veracity of the information. It is best to use specific numbers and data - such a text will cause more consumer confidence.
Use personal information. Often the consumer identifies himself with the hero of advertising. This technique has been quite actively used for a long time, which led to a glut of the advertising sector with the same ads in the first person.
Decorate texts with adjectives and adverbs. There is a fairly widespread opinion that when choosing a product, the consumer is guided only by logic. This is not true. People are very emotional creatures. Emotions influence our behavior and actions. And the success or failure of an advertising campaign will depend on what emotions a person experiences while reading your advertising text.
To begin with, you can create a rational core of the text, and then breathe into it emotions and colorful descriptions of the buyer's life with your beautiful product. Try to use bright emotions to attract the attention of the buyer and make him buy your product. Use living language, not just dry presentation of information.
An indispensable guarantee of product quality. Any customer who has doubts about the purchase will become much more confident if he has at least a hypothetical possibility of returning the goods. By guaranteeing the quality of your product, you dispel the fears and doubts of your client, thereby gaining his trust.
Conclusion
- The advertising text should be bright, clear, bold, filled with emotions and attractive to the consumer;
- It should not contain unnecessary information and, moreover, lies;
- It should have clear goals (motivation to buy a product, use a service, watch a movie, etc.);
- The text should be as informative as possible, as well as beautiful and understandable for the target audience.
You can find examples of selling texts anywhere - just open several online shopping sites, or better. What texts caught your attention and why? What is special about them? What did you like and what not? By answering the questions and reading this article, you will get a little closer to answering the question of how to write advertising texts that will help in.
In conclusion, I want to say that these models of writing advertising text are not a panacea, you can come up with something of your own, add, mix, but the main thing is not to overdo it. But the main thing is to know that the above has already been tested on many and shows good results! And one last piece of advice… Check your texts before launching them to the masses. Let your colleagues, friends, acquaintances, etc. read them. If they are interested in your product or service after reading, then the text is more likely to succeed. Something like that.
Ask your questions in the comments, share your ideas and let's discuss! And most importantly, provide your services with high quality and sell only the necessary and high-quality goods, then it will be much easier to sell.