We run various promotions and sales. Interesting promotions to attract customers. How to evaluate how effective promotions are for attracting customers

It would seem, how can a price cut be beneficial for a store? Oddly enough, but it is discounts that often give the highest sales turnover and good profits. It is enough just to come up with ones that would be really effective.

The fact is that many offers remain unattractive to the buyer, and therefore do not bring the expected surge in sales. At the same time, the owner of the store, with tears in his eyes, takes a percentage of the discount from his profit. It is worth thinking about this a little more so that the shares please both the buyer and the owner of the business.

We organize effective sales and promotions

It's no secret that the often offered promotions are actually empty shells. An example of such a proposal would be pre-raised price, but later reduced, allegedly as part of a sale. There are other schemes that create only the appearance of a good deal. It may seem that this is a tricky move, but in fact, such offers can only work once or twice, and regular customers who know the range and cost well will not buy into them.

Creating the appearance of discounts or unprofitable offers leads to a decrease in customer loyalty to the service. Therefore, it is important to come up with promotions to attract customers that will be really effective and beneficial for everyone.

One of the most common options for promotions is a sale at reduced prices. Despite the fact that the profit from each sale will be lower than usual, the volume of purchases will increase, so the store only benefits from such offers. In addition, attention to it increases, new customers appear who can become permanent. And the store itself receives additional discounts from suppliers with increased volumes of purchases.

Marketing promotions in online stores require planning, at what expense the price will be reduced.

Real discounts

Either the site itself or the supplier can give way in price.

Trade markup discount. Let's say that the store makes a markup on the product in the amount of 20%, then you can offer it for a promotion with a 10% discount. This method is not suitable, for example, for electronics, since margins are not large in this sector, and the discount will be hardly noticeable.
Discount due to supplier's offer. Often, suppliers make seasonal price cuts, which will allow you to organize a promotion with a sale. This practice is typical for the sale of clothing, accessories, goods for outdoor recreation.
Price reduction at the expense of the supplier and own margin. You can negotiate with the supplier to reduce the price, in turn, the store will also reduce the cost of the goods. In this way, very affordable prices can be achieved, which will active sales. Suppliers are often willing to accept such offers for a short period of time, as long-term work under such conditions will reduce the competitiveness of other traders.

When it is clear at what expense the discount will be, you need to come up with promotions to attract customers. Spontaneous proposals do not work well on their own, so you need to cling to a certain idea. This is worth talking about separately.

Justification of the discount for the client

A profitable offer with a low price is always a little repulsive, the client simply doubts why it is suddenly so cheap. Therefore, attracting customers to an online store with the help of discounts and bonuses is always timed to coincide with holidays or other events.

Very big discount and no buyers. It is necessary to describe why the product is offered at such a low price. An example is the liquidation of an old collection, a total renewal of the store's assortment, the liquidation of a supplier's warehouse.
The untimeliness of the action. Stationery is relevant in August-September, TVs are well sold out in the fall, when people are more likely to stay at home, bicycles are great to buy in the spring. At other times, even very profitable price may not be of interest to the client.
Minor cost reduction. If the goods cost 350 rubles, and now 340, then such an offer will simply be ignored.

Often, for the offer to work, the client needs show not the discount itself in % but the real benefit in terms of money. For example, 5-7% may seem unattractive, but in sales household appliances this amount can be significant. In this case, it is worth specifying the amount of benefit from the purchase separately.

Such justification of the discount as linking dates and numbers works well. For example, on St. Valentine's Day, you can offer a 14% discount on gifts, a store's birthday promotion "for 5 years, a 5% discount." During the holidays, people are generally willing to spend more, so it's easier to push them into impulse buying. This time is simply not to be missed.

Promotion options are very popular when the client earns bonuses for himself. For example, additional discounts are given for filling out questionnaires on the site or for picking up goods from the office.

Examples of promotions to attract customers

The first thing you should start from when coming up with another action for the project is its goal. In addition to increasing sales, there are other goals. It is necessary to retain existing customers and attract new ones, for this you need to fix interest in the store.

Promotions aimed at increasing sales and Attraction of new clients are always limited in time. Offers that are designed to maintain interest in themselves are longer-term.

You can often find very non-standard types of promotions in stores, but basically there are several types of offers.

Sale of past collections

Such offers are typical for clothing sales. It is desirable to get rid of the word "discount" in them. Terms like “total liquidation” work well, such turnovers indicate that there simply will not be any lower prices.

You have to be careful with sales. There is no problem if summer clothes are offered at a discount, and the store also received the autumn-winter collection of the same brand. The product will not compete with each other. But if there is a fresh summer offer product and model of the previous year with a big price difference new collection may remain unsorted on the shelves, especially if it is offered in one section of the site.

Motivation to buy more in a short time

Very effective promotions, the duration of which is very limited, while the purchase involves more volume for less money. An example of such a promotion is the 2 + 1 offer for free. In fact, this is a discount of 1/3 of the cost, and the client immediately purchases 3 items at a price lower by 33%, and not just one with a reduced cost.

Short-term promo codes

To receive bonuses in the form of a promotional code, they use advertising on third-party sites or social networks (examples of such coupon services are http://biglion.ru/, http://kuponogolik.ru/, https://kuponoid.ru/, etc. .). This kind of suggestion works best in a youth audience. Suitable for almost any type of product and helps to attract new customers.

Birthday Discount

Shopping with a birthday discount is a great way to keep existing customers. Many specifically wait for the holiday to buy certain goods that have been noticed for a long time. There are those whom the proposed discount pushes to a previously unplanned purchase. A birthday discount is a great example of a permanent long-term promotion aimed at maintaining a loyal relationship with the store.

Since information about the client is stored in the database, a few days before the holiday, the buyer is notified of the proposed bonus in the form of an SMS message or mailing list. It is necessary to notify the buyer in advance, and the action itself must be valid for several days before and after the birthday. People make plans for the holidays and need time to make a purchase.

Subscription Discount

This type of offer is aimed at attracting new customers. By agreeing to a subscription, the client receives a discount on the first purchase, so he is more likely to make it.

Discount on next purchase

Another way to keep customers. Making a purchase once, the second time the buyer will again prefer this particular store, because here he already has a discount. If a client bought something twice in one place and was satisfied, then in the future he will buy here himself, and also advise the site to others, because his purchases were profitable.

Hello! In this article we will talk about promotions to attract customers.

Today you will learn:

How to conduct promotions for;
What types of shares exist and how to come up with a share;
How to calculate stock performance.

What are shares and why are they needed?

During the height of the economic crisis in the country, the issue of attracting new customers is faced by almost every enterprise. The situation is aggravated by the high level in almost all areas of business.

In such harsh conditions, entrepreneurs are forced to resort to the most stringent measures to attract customers. One such measure is sales promotion.

Sales promotion - a promotional tool aimed at a short-term increase in demand with the help of various promotions that stimulate purchase.

Promotions will allow you to achieve the following goals:

Short-term increase in sales volumes;
Capturing market share for the long term;
Attracting new consumers:
Lure consumers from competitors;
Stimulation of large volumes of purchases;
Retaining loyal customers.

Advantages:

Attracting attention to the company, brand and product;
Providing information about the product and the company to potential consumers;
Significant increase in sales during the promotion period;
Rapid response of the consumer to the stimulating effect;
Sales focus.

Flaws:

Short-term exposure tends to increase sales only for the duration of the promotion;
Often rendered Negative influence on the image of the organization. In the event that a high-level company starts selling goods with a discount of more than 70%, it loses wealthy buyers and attracts those who are ready to purchase products only at discounts;
Significantly reduces the profit of the company. Even a 5% discount has a painful effect on the company's profits, which we will talk about a little later.

If these shortcomings do not scare you, then let's move on.

Equity strategy development process

Any activity to attract visitors should begin with the development of a strategy. Stocks are no exception.

The process of developing a sales promotion strategy includes the following steps:

Formation of sales promotion goals;
Determination of suitable stocks, which we will talk about a little later;
Development of an incentive program: designation of the timing of the action, determination of the size of the incentive (budget), determination of the conditions for participation in the action, methods for promoting and distributing the incentive package, developing a mechanism for responding to the action, preliminary testing;
Practical implementation of the incentive program through the use of various promotions;
Evaluation of results.

Types of promotions to attract customers

On the this moment There are a wide variety of stock options available.

The choice of one or another means of sales promotion depends on the following factors:

Activity specifics.
Product type. For example, you sell wedding dresses. It would be strange when buying one to give the second;
Format and location of the store. For example, we own a stall selling pies at the station. Next to us are three more of the same stall. To attract consumers, we decided to hold a promotion. As a gift to a random lucky person, we are providing a coupon for one free pie per day for a month. However, 90% of our consumers are passing through this place and this action will not interest them, and it will not help us to resolve the issue with competitors;
Activities of competitors in this area;
The financial capabilities of the company;
Purposes of the action.

Determine for yourself each of these options. Determined? Then we move on to the types of shares.

Discounts

Discounts are the most popular and easiest way. Buyers are happy to buy goods with red price tags. The more you lower the price, the more purchases you get. But be careful. Every percentage of the price hurts the margin of your products.

During the month of discounts, sales increased by 20% and amounted to 148 pies or 2,664 rubles. The margin of a pie for the period of the promotion was: 18-17.3 = 0.7 rubles.

Let's calculate the profit received for the month of the promotion: 0.7 * 148 = 103.6 rubles. Thus, thanks to discounts, we lost 209.4 rubles of profit with an increase in purchases by 20%.

Make it a rule to carry out such calculations before introducing the discount system.

Human psychology is arranged in such a way that he practically does not notice a price decrease of less than 15%. Therefore, a discount of 5 or 10% will not lead to a significant increase in demand.

Discount forms:

Seasonal sales;
Discounts for large volume purchases;
Discounts in honor of a special occasion (customer's birthday, store opening date, etc.);
Discounts for the purchase of a certain category of products.
Discount on defective goods;
Discount on “product of the day”;
Discount when buying at;
Refer a friend discount.

Please note that the introduction of any discount must necessarily be tied to any occasion. If you simply lower your prices, the consumer will think about the quality of your product. It is discounts that tend to negatively affect the image of the organization when they are ineptly applied.

Gifts for purchase

Also very popular view stock. You can give away both your products and the goods of your partners for the purchase. In the first case, you will again have to calculate the change in sales and profits so as not to go into the red. But the second option is very tempting.

Find a partner company that needs to promote their product or brand and offer cooperation.

Example. Since the idea of discounts at our stall with pies failed, we decided to give gifts for the purchase. To do this, we agreed with the shop opposite that we will attract to their outlet of their customers by giving them a coupon to get free tea from them. The store agrees, since the likelihood that a visitor will buy any product from them by going for free tea is very high.

Types of promotion "gift for purchase":

The second product at the lowest price is free;
Bonus from partners;
Lottery;
Discount card for purchase.

Loyalty cards

Almost everyone has several cards in their wallet from their favorite stores. They allow the buyer to benefit from shopping in this store.

There are the following forms of discount cards:

Discount cards- provide the client with a fixed discount. It does not change during the use of this card. Aimed at retaining visitors, their binding to the outlet;
Savings cards- often the amount of benefit depends on the total amount of the purchased goods in monetary terms. The more you buy during the entire period of using the card, the greater your discount. Aimed at increasing the number of purchases and customer retention;
club card- provided to special customers, for example, for a large purchase volume. It carries certain privileges, including: the opportunity to participate in promotions, a permanent discount, gifts.

It is impossible to issue cards just like that, time their donation to some event or determine the conditions.

Here are some options for you:

Shop birthday;
Large purchase volume;
Issuance of discount cards to the first visitors;
Issuance of cards for participation in the competition;
Sale of cards.

Contests and sweepstakes

This type of stock is actively gaining momentum. Hold a prize draw, come up with a contest, the winners of which will receive your products as a gift. This will allow you to increase company awareness and consumer loyalty.

Competitions are of two types:

Companies related to the product. In this case, the buyer, in order to receive a surprise, must purchase a certain amount of goods. For example, buy 10 bottles of soda to collect caps from them and get a prize. Aimed at increasing demand and drawing attention to the company;
Product unrelated. The consumer performs some task, while he does not need to purchase the company's product. For example, a consumer must write a story about their day at school in order to receive a free set of school supplies.

Tasting

As a rule, it is carried out in large supermarkets. At the same time, this type of action is aimed not so much at increasing the sales volume of the product being tasted, but rather at increasing the sales volume of the supermarket as a whole. According to statistics, consumers who have tried a product buy 25% more than they planned in that store.

We will talk about the calculation of the effectiveness of this type of action a little later.

How to come up with a promotion to attract customers

To come up with a promotion to attract customers, you must go through the following steps:

Define goals advertising campaign . What do you want to achieve? Increasing sales, increasing customer loyalty, attracting new customers or retaining existing ones. Write down all your goals;
Determine the participants of the marketing campaign. Who exactly do you want to influence, who will influence, who will control its implementation. Discounts can scare away wealthy customers from your company and attract consumers in the middle and low price segment. The club card can have the opposite effect. Promoters, salespeople, account managers can influence consumers. The director or administrator will control the entire process. All personnel involved in the action must be prepared: familiarized with the conditions, instructed.
Determine the motives of each participant. The consumer is interested in additional benefits, the seller is interested in a premium or bonuses for good results, the administrator is interested in fulfilling the plan, increasing sales. The correct definition of the motives of each of the participants will allow you to effectively manage the process.
Work to identify the needs of your customers. What exactly might interest them?
Think about when your promotion will be most relevant. For example, ice cream in winter will not cause such a stir among consumers as gingerbread cookies and hot chocolate.
Decide on the type of action. It directly depends on the one for which you are running the promotion. It is also important to determine the value of the gift. Remember that a large number of small bonuses attract consumers more than a few expensive gifts.
Make the conditions for participation in the promotion clear and short, otherwise the client will suspect fraud or simply will not study your offer. There should not be too many conditions.
Communicate with your consumer, answer his questions, play with him. This is how you gain precious trust.

Analysis of the effectiveness of the campaign

We have already discussed how to evaluate the effectiveness of discounts; the evaluation of the effectiveness of the introduction of loyalty cards, gifts and contests is carried out in the same way.

Remember that an increase in sales does not guarantee an increase in profits, because you lose on a discount or a gift. In this case, the gift should be considered as a discount in the calculation of efficiency (the value of the gift = the size of the discount).

Example. For the purchase of 5 pies at a time, we give chewing gum. The promotion will last one week. The price of gum is 2 rubles. We will assume that only those who initially wanted to buy them will buy the fifth pie, and we have 10 of 50 people like that per week. Thus, the volume of sales, thanks to the action, will increase by 200 rubles or by 10 pies. Our margin before the promotion was 2.7 rubles. The volume of sales before the action was 90 pies. We consider the profit a week before the promotion 90 * 2.7 = 2 43 rubles.

Let's calculate how much additional profit we will receive due to the action: 2.7 * 10 \u003d 27 rubles. And we will lose: 2 * 10 \u003d 20 rubles. Thus, the action will allow us to increase profits by only 7 rubles.

Now let's learn how to calculate the effectiveness of tastings.

Let's say we hold a tasting of our pies. The promotion will run for 2 days, 3 hours a day. The price of our product is 20 rubles. The cost price is 17.3 rubles.

We plan to cover an audience of 20 people. The number of required pies is 20 pieces. In addition, we need a tray worth 200 rubles and a pack of napkins worth 30 rubles.

Thus, the cost of the action will be 576 rubles.

Let's calculate by the formula: Break-even point = sum of costs/margin = 576/2.7 = 213 pies. We will have to sell such a number of pies according to the results of the tasting.

According to the information dissemination rule, each tasting pie will tell three of his friends about the product, and each of these three will tell three more.

Thus, the maximum number of buyers who will come to the stall based on the results of the tasting will be 180 people. We do not know how many pies they will buy, but according to pessimistic calculations (each will buy only one pie), this number of buyers is not enough. The project is risky.

Examples of the best promotions

Action at the airport.

A couple of years ago, an American airline held a drawing of tours. The conditions were as follows: a person waiting for a flight was offered to press a button, after which the computer randomly determined the country to which the lucky person would go. All travel expenses were covered by the airline.

Free lunch.

One of the Chinese sites held an interesting action. For a month, every hour for 1.5 seconds, a button appeared on the resource page, by clicking on which the lucky person received a free lunch. By the way, the number of visitors to the site for this month increased by 4 times.

An example from Russia.

The Moscow cafe Geocafe holds a promotion every day. Its conditions are as follows: at 18:00 Moscow time, a drawing of a free dinner was held between cafe visitors. The winner was determined randomly. The second and third places were also determined, which received a bottle of wine and a 50% discount on their order, respectively.

Promotion in the store.

In one of Vilnius denim stores, there was such a campaign: all customers who came without pants were given free jeans of their choice. As a result, on the day of the action, a line of freebie lovers lined up in the store. However, be careful with such promotions, otherwise you may face legal consequences.

SMM marketing is gaining more and more popularity these days. In this regard, marketers need to constantly look for new ideas on how to work with the audience of their project. Of course, the most interesting option to attract and hold the attention of the audience is to hold promotions and contests, various lotteries in social networks. As practice shows, the attention of the audience is perfectly concentrated on all kinds of advertising and entertainment promotions.

If they include an element of gamification, engagement, games with the audience, then such contact has every chance to be long-term, and also develop into a sale, and then into loyalty of a permanent client. So today, marketers increasingly have to play the role of an entertainer and not only inform the audience about the product, but also provide the audience with high-quality entertainment materials. We have compiled a list of 10 contest ideas that you can run on Facebook, as well as Vkontakte, or on your own project website.

Let these ideas help you create your own contests, as well as inspire you to look for new formats. So here are our suggestions.

1. A campaign to distribute mini-kits of company products, for example, if your company sells cosmetics (especially little-known trademarks), then you can use the idea of \u200b\u200bcompiling sets of cosmetics from probes. For a small fee, and sometimes free of charge, such sets can be sent to everyone. The idea is especially relevant before the holidays.

2. Discounts when buying from 2 people. That is, if you buy goods in a clubbing, then it costs you less. You can make a progressive system of discounts. For example, the more people buy, the more more discount. In this case, user contacts are valuable. They are usually quite difficult to obtain. So you have the opportunity to actually get them for free, just by giving a discount to a group of people!

3. Refer a friend and get a bonus. Such promotions on the Internet are usually carried out on the principle of payment for recommendations - if you told a friend about the campaign and he bought something according to your recommendation, then you get either cash reward or I'll drop it. In practice, it is best to give a bonus to both - both the one who brought a new client and the client himself.

5. Action with levels. This is something more like conducting a quest, only the action takes place not on the real area, but in social network. Several levels of difficulty can be developed. For example, in the first stage, everyone participates, an increasing number of participants are recruited, then a quiz is held, then a vote, then a quiz again. So you can create several levels of complexity of participation in the action. Just don't overdo it. Your task is to captivate and gather as large an audience as possible, and not disperse people.

7. Product knowledge quiz. Everything is simple here - you can try to find out from the audience, but what does she even know about the product that you produce or sell? The quiz is both entertainment and education in one bottle.

8. Competition in partnership with another company. You can come up with and hold a competition in partnership with a company of a completely different profile. For example, today one of the best options would be to hold a competition together with a travel agency or a language school.

9. Action with the collection of likes. Such promotions are aimed at increasing the number of subscribers and expanding the reach. The rules are simple - there is some kind of prize, and the one who collects the most likes on his page gets it.

10. Reality show. The most difficult, but also the coolest option, because it allows you to get a huge resonance, great amount reposts, as well as simply improve the image among the audience and existing customers. Needed for a reality show a good idea, as well as participants who will agree to comply with your terms.

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You cannot force people to buy your product; you can only interest them in buying this product
David Ogilvy

Each company resorts to a variety of advertising moves to attract customers and increase its sales.

Firms periodically arrange events to attract customers, which stimulate the interest of a potential audience in the company's products.

The most frequently used advertising moves today are all sorts of promotions, quizzes and contests that allow not only to attract new customers, but also to get to know their needs, desires and a lot of other useful, rather interesting information.

It should be noted that events for clients can have several goals and be both low-budget and quite expensive. They can be aimed at increasing sales, familiarizing customers with new products, as well as stimulating the purchase of “slow”, that is, goods that are not in great demand.

What kind of promotions for customers are there, where and how are they usually held, and what prizes do they provide so that potential consumers have an incentive to participate in them?

Promotion Requirements

Before you find out, it is worth saying a few words about the conditions for holding such events. Properly organized promotions to attract customers must be closely related to the product promoted by the company.

This means that the conditions of the competition or quiz being held should relate to the products offered by the company, and not go separately from each other.

For example, it can be the consumption of a particular product (“cut and collect 10 product names and get a guaranteed prize”), its detailed study (“find 6 differences in the pictures and get a prize”), photographing, sketching, collecting some either information about the product or anything else.

What promotions are available for customers?

Promotions to attract customers can be very different - it all depends on the imagination and capabilities of their creators. These can be entertaining quizzes, photo contests (for example, “my family’s favorite product”), creative contests (for example, “write a poem about the benefits of a product, a beautiful new slogan, or unusual scenario to the video, come up with your own recipe from the product”).

It can also be promotions (“collect 6 product codes, come to the number and get a prize”), special promotional sites to promote products, and so on.

Photo contests are considered especially popular today. This is not surprising, since almost every Russian family there are devices with which you can capture something (it can be either a professional camera or the simplest mobile phone with camera).

Therefore, it opens up opportunities to take part, practically, for everyone. The second position is occupied by creative competitions. There are a lot of talented people in our country who are able to compose beautiful poems, come up with brilliant slogans and write extraordinary scripts.

Other promotions to attract customers are no worse than photo and creative contests. Companies also use them quite often and not without success.

Where do promotions take place?

Advertising campaigns to attract customers are usually carried out in the offices of companies, having previously announced this through television, advertisements, invitation cards, and so on, at exhibitions, in trading places, as well as on the official website of the company or on any third-party thematic resources.

On the Internet, an announcement is made about the event for customers in the form of a banner or link, and in order to attract the maximum number of people, you can use the sites of well-known and popular social networks.

Important details when preparing and conducting promotions for clients

A company preparing for a promotion, photo contest or creative competition, be sure to think through everything to the smallest detail before holding them: how long the event will last, its main conditions, what main audience it is designed for and what prizes will be.

Prizes are, perhaps, one of the most important points, since they are the main driving force of the event and the main incentive for the actions of the participants. No one will buy, cut and invent anything if the prize does not represent any value.

The more valuable it is, the more people it will attract to participate in the action. But it should be noted that the value of the prizes in the aggregate should not exceed the planned profit of the company, otherwise this idea simply loses all meaning.

Promotions for regular and VIP customers

Firms should not forget about events for their already established audience. Promotions for regular customers cause more respect and trust in the company, strengthen relationships, stimulate further purchases.

Events for VIP clients are held by companies in order to convey information the right people, presentations of new products or services, as well as their encouragement for choice and trust. Usually the company gives them all valuable gifts, because it is her key clients, on which, basically, its success and prosperity depend.

Gift bag

As everyone knows for a long time, the engine of trade is advertising. Of course, advertising should not be “anyhow”, but one that engenders in the soul potential buyers grains of demand for goods of a certain brand or store, and in addition, diligently and carefully cultivates these grains right up to the moment of making a purchase. Advertising must also keep the buyer loyal to his product so that, under other circumstances, he equal conditions chose the product of the advertiser. All over the world, to create and maintain "love" and commitment of customers to their product, clothing stores and boutiques run promotions, and these promotions can be both standard (simple, but working), and quite original. Consider both those and other options.

When opening a new clothing store, of course, it is simply necessary to conduct an advertising campaign in order to make your potential customers simply found out about the availability such shop. In this case, the simplest promotions that a newly opened clothing store can carry out are all kinds of discounts, gifts, discount cards for new customers.

Two for the price of one

You can hold promotions such as “two for the price of one”, “three for the price of two”, “discount on things with a red price tag”, “discount of so many percent to buyers, for example, with a green bag” (while selling these same green bags at attractive prices), “prices without markup for a certain product”, “we trade at a loss, offering you prices 2 times lower than the purchase for such and such a product”, “fill out the form at the checkout and receive a discount card as a gift” , " happy hours in a store - a discount of so many percent, for example, from 11 to 12, etc. In fact, there are a lot of options for promotions. A standard promotion could be attractive promoters handing out flyers with a discount coupon in your store. We're talking about "standard" promotions, meaning they're simple and effective. That is, you can adopt any of the above options and get a positive effect. Of course, it is worth carrying out promotions using the support of mass media well-known in your region (radio, newspapers, television, Internet portals).

Fancy Promotions

Now let's look at how you can conduct an unusual promotion that would attract the largest number of potential and real buyers to a clothing store or boutique.

An example of a short-term and effective advertising campaign is an action held in one of the large Vilnius stores of expensive jeanswear. Having announced in advance that customers who came to the store at a certain time without pants would have the opportunity to pick up stylish jeans for free, the store management got the result in the form of a line of young boys and girls in shorts lined up at the door of the store in right time. Since the promotion lasted only 10 minutes, the store did not lose much on free jeans, but more about this promotion and the store itself long conversations, and the “wave” of buyers for “paid” jeans was quite long. By the way, does this case remind you of anything? Salon many years ago cellular communication Euroset held an even more shocking promotion: customers who came to the store completely naked, given a brand new mobile phone.

People are sometimes ready for madness

Thus, we can conclude that “people are ready for a lot for free,” they are even ready for madness. Start an original, even crazy, flash mob advertising campaign, connect the media to this event, especially the Internet, television, so that this action is previously and subsequently written and talked about, so that there are photos and videos - and about your clothing store for a long time will speak. Word of mouth works clearly and effectively, as experience shows, people trust rumors even more than openly submitted information. Loud and scandalous promotions eventually become urban legends, and the name of the store that organized the grandiose flash mob becomes recognizable and attracts the attention of visitors.