Effective business promotion in social networks. Business promotion in social networks Consulting for individuals

It took radio 38 years to reach 50 million people, TV 13. Facebook gained 200 million users in less than a year.

More than 82% of Internet users have accounts in in social networks and sit in them for (at least) two hours a day. Russia ranks first in Europe in terms of the popularity of social networks.

There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote the project through social networks, then get acquainted with four effective ways promotion.

Content is the main promotion factor

Any SMM specialist will confirm that promotion tools are useless without quality content. If the page of your brand is boring, you should not count on the growth of the audience and its loyalty.

Three ingredients of good content:

Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between the company's blog and its page on the social network.
Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, two or three updates will be enough for people from the business environment, and this is clearly not enough for the beauty community. It is necessary to adhere to the chosen content strategy, regardless of the number of subscribers.
Virality. Publications should be lively, causing an emotional response in the form of a burning desire to tell friends about them. Avoid overt promotional posts.

Facebook in Russia- "social sphere is not for everyone." It is used by marketers, programmers and other IT-savvy people. They are not afraid of a “complicated interface”, but in their area of interest are gadgets, the Internet, travel, education, books and business in all its manifestations. They willingly like and share materials on these topics, as well as motivating articles that set you up for positive. Most of the active Facebook audience uses the mobile application - it is recommended to illustrate posts with pictures 800 × 600 in size.

"In contact with"- the largest social network of Runet (more than 230 million registered users). Her audience is younger; the focus of users' interests is mainly entertainment (communication, games, music, films, etc.). VK users do not like text content (it is desirable that the length of the post does not exceed 500 characters), but they love photos and videos.

Among photo hosting sites in Russia, the most popular Instagram. At the same time, while maintaining a brand page on Instagram, it is recommended to adhere to a single style in design (use not only standard filters, but also third-party photo editors), as well as place objects in the photo on 2/3 of the screen (this makes the picture visually more attractive).

Targeting

The possibility of placing targeted advertising is available in almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising in social networks is more suitable for the B2C sector. However, there are companies in B2B that effectively solve business problems through targeted advertising.

Some types of targeting:

Geographical (geotargeting) - displaying advertising to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki, Moscow Region. Your targeted ad will be displayed to the residents of this city.
Socio-demographic - showing ads based on gender, age, marital status, and others social criteria. Thus, advertising for children's goods and household goods is recommended to be placed on the pages of married women over 25, and advertising for an art store - on the pages of designers, architects, decorators.
Contextual - displaying ads in accordance with the interests of the user. Membership in groups such as "Fashion", Fashion, "Shopping", etc. clearly demonstrates the interests of the user. He will be interested in relevant advertising.
Behavioral - displaying ads depending on specific user actions (travel routes, favorite places, frequent search queries, etc.). Let's say a person is fond of Latin American dances, goes to a salsa club, looks for relevant videos - it is likely that he will be attracted by an advertisement for a last-minute tour to Cuba.

Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the target audience of the brand. Second, create an ad.

Community advertising

Advertising in communities (in the professional language of SMMs - sowing) is the purchase of posting or reposting in popular communities. In the first case (buying a post), the advertiser's goal is to increase traffic on the company's website; in the second (buying a repost) - attracting users to a company group on a social network. At the same time, the more subscribers the community in which you buy a post has, the more expensive the advertising campaign will cost.

You can negotiate directly with community owners or use the services of a special exchange. In 2013, the VKontakte social network (an office for an advertiser) opened one. Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for a day.

Professional promotion in social media

It refers to services that provide paid services for promotion in social networks. As a rule, they independently create high-quality content, launch a targeting mechanism and negotiate advertising in communities. These conditionally include Plibber. Why conditionally? Because the possibilities of this service are much wider.

register;
decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team to organize an outrageous advertising campaign);
prepare an advertising post;
select the most suitable sites from the target audience and start sowing.

After preliminary moderation, your task will be available, and you can start attracting fans of your brand.

How to get organic loyal traffic? With this question, which is of interest to all advertisers, we turned to the founder of the Plibber project, Oleg Ratunin.

Oleg Ratunin

CEO and ideological inspirer Plibber.ru. Knows everything about social media and even more.

To attract potential fans to your brand, you should:

use quizzes (quizzes), infographics, illustrations, viral videos, promotional games, etc.;
place a link within the visible zone of the announcement of the post (first-second lines);
embed a call to action in the content;
add a provocative poll;
work with the associative content format and its adaptation to the brand;
launch creative, vibrant and unique contests.

If you've managed to find the content your audience is craving, you can count on over 600 clicks per post.

Also, do not forget to analyze the communication of large brands with their subscribers, now a good result is being detected in the community

Good day, dear readers and visitors of the site InetSovety.ru! How to create your own online business from scratch without any financial investments, thought, probably, every second user. And there is absolutely nothing surprising in this, since you can sometimes earn much more online than at your main workplace. In addition, not everyone today has the opportunity to get an official job, which also becomes the reason that a person begins to look for other sources of financial income.

About how to start your own business on the Internet, without having experience in this matter, we will tell further. We will also consider the most interesting and fresh ideas that will help you decide on the thematic focus of your business in world wide web.

Where to begin?

First of all, due attention must be paid to the question of how to start an online business from scratch? Before you proceed directly to the opening and promotion of your business, you will need to perform certain actions. Here they are:

Before you start an online business, be sure to decide on the goal. So, if you decide to just temporarily occupy yourself with some kind of activity just because you currently do not have a main job, then you will not achieve anything by your actions. If you have a dream that you have made your goal and are gradually moving towards achieving it, then in time you can become quite a successful entrepreneur. Moreover, you will have the opportunity to conduct business both through the Internet and in real life.
Think about all the possible risks and obstacles that may come your way during the period when your business is just starting to get off the ground. Thus, you will be prepared to deal with difficulties, including financial ones, and will be able to cope with them relatively easily. Remember that even the most interesting ideas for a business from scratch can turn into a collapse if you do not calculate all your steps that you are going to take.
Soberly assess your skills, abilities and skills. To build a business on the Internet, you need the right mindset. If initially you didn’t have one, then you can’t even hope for success in business. As for the necessary skills in skills, they can always be acquired through training. A selection of quality courses from professionals in their field, see the link
Do everything gradually. All rich businessmen started from the bottom, even if they had grandiose ideas and plans for the future, and schemes for their implementation. One of the most common mistakes of novice entrepreneurs, not only on the World Wide Web, but also in the real world, is the desire to get everything at once. Remember that money loves silence, so don't set yourself the goal of earning five-figure sums of money from the first days of your work, otherwise you will not succeed - you will only lose precious time.

Of course, it can take quite a long time to advise how to start a business on the Internet, and how to quickly promote it, but we have considered the most important points. Now you need to move on to the consideration of schemes for making money on own business on the World Wide Web, as well as to the description of the most interesting and relevant ideas for business on the Internet.

The most effective schemes for making money on a business online

To get a stable source of income in virtual reality, you need to first understand how to start a business on the Internet. Of course, most aspiring businessmen are worried that starting their own business may require certain financial investments from them. However, there are schemes that allow you to successfully start a business on the World Wide Web absolutely free. Here are the most effective ones.

Provision of a certain type of service in the network

Such an online business without investment is very popular today. If you are a specialist in a particular industry, then write a resume and prepare a portfolio based on which, potential employers will be able to decide on cooperation with you. Start your freelancing career and work from the comfort of your home. What is it and where to start read.

This type of business on the Internet has its own rules, which you will be required to comply with. They include:

knowledge of one or more foreign languages;
the ability to attract customers, convincing them that cooperation with you is the best choice;
provision of a certain range of services;
the desire to grow from a professional point of view, and gain new knowledge that will be useful to you for further work.

Here, in principle, and all the requirements. You do not need to be a top-class professional to start providing paid services. This type of business on the Internet without financial investments is also suitable for beginners, so do not put it off indefinitely, but get down to work with enthusiasm and self-confidence!

Mediation

AT this case Let's talk about sales. To start selling on the Internet, you must, as in the previous case, follow certain rules:

you must navigate the basic laws of markets and sales rules;
The mediator must be able to communicate with potential clients, or already have some connections in the market for a particular product.

Internet business from scratch in the field of sales is very common in Russia today, so you should be prepared for the fact that the competition in this market is just crazy. If you don't learn to put yourself forward as a mediator and individual entrepreneur, to the fore, making tempting offers to potential partners, then you won’t even have to talk about your success in this field of activity.

Temporary cooperation with other entrepreneurs

If you still can’t decide which business to open on the Internet, then you can first try to work a little with other network users. In addition, many entrepreneurs urgently need smart and reliable employees who will help take the business to a higher level, reduce risks, including financial ones, or provide any other useful service.

Such an online business scheme without investments implies:

Availability necessary knowledge and skills that will help the employee quickly achieve high results in the economic sector of the enterprise;
the ability to present oneself as a qualified, erudite and efficient worker, ready to perform high-quality tasks important for the organization;
the ability to conduct financial transactions with maximum savings.

By the way, your profit will depend on how much money you managed to save on a particular transaction, so try to keep everything at the highest level.

Business in the field of information services

To create your business on the Internet, you can try your hand at other people. This means that if you know how to do something at the level of a true professional, then you can first try to transfer your knowledge to interested people. Teaching clients is a pretty good source of income, so this option doesn't need to be relegated to the background.

It is conditionally possible to divide trading on the Internet into two categories:

Selling other people's goods and services under an affiliate program for an affiliate percentage.
Sale of own services and goods.

The first type of business is the starting step for a beginner. I started with him at the same time. In order to promote someone else's product or service, you don't even need your own website. There is such a type of promotion as traffic arbitrage. It means by itself: buying traffic on already created sites and converting it into purchases of affiliate products.

Here's an example: we register on a site that, under an affiliate program, pays you for registering new members using your link. We buy advertising placement on a thematic site and wait for the results.

Having received the results after applying the first method, you can think about the implementation of the second. It opens up more opportunities and earning prospects for you. To implement it, you will need to create not only your product, but also your website, and a mailing list to collect the target audience.

Click on the banner below to access free course for earning on affiliate programs for beginners:

So, above we examined the most effective schemes for making money on different types business on the Internet. Now you can move on to the most important part - a detailed study of the most relevant types of earnings in the network. Despite the fact that there are an innumerable number of them, we will focus only on the most interesting and profitable ones.

Business Ideas on the World Wide Web

Types of business on the Internet differ in their essence and nature, besides, as mentioned earlier, there are a lot of them. Thus, you are sure to find something interesting and suitable for you from the list below. It contains only the most relevant ideas for online business.

Information site

Such an idea of business on the Internet, of course, is not an innovation, but it does not lose its relevance and popularity, despite the growing competition every year.

To get quick results, you may need a serious investment. But, if you have a large supply of patience and perseverance and are ready to work on your own site yourself, knowing all the intricacies of work, then you can get by minimum investment.

It all starts with choosing a theme. After that, buy thematic Domain name site (its address on the network) and hosting is paid (the place where the site is located). At first, you can install a free template and not spend tens of thousands on design work.

One of the most important stages is determining the structure of the site, its sections and collecting key queries for future articles. The further promotion of the site depends on how you ungroup the queries (compose the semantic core) on which the articles will be written. As for writing texts directly, if you have money, entrust this work to copywriters. For one article with a length of 5000 characters, you will have to pay from 200 rubles. Or, if the theme of the site is close to you, write yourself for free.

The first significant results from the work appear after a year, if everything is done independently. If you work with assistants, the result will be faster. Information sites mainly earn on advertising. If you need money, good project"with hands torn off" on the exchange of sites at the price of 24 monthly payback from current income. You have created a website that brings you $100 a month. It is quite possible to sell it for 2400.

Often beginners sell their first project and invest the proceeds in new ones, thus accelerating the pace of development of their own online business and getting better results in the future.

Online store

If for a long period you did not know what business to do on the Internet, then opening your own virtual store would be a great option. Many network users are accustomed to buying certain goods not in boutiques or shopping centers, but through the World Wide Web.

How to start trading on the Internet? Of course, with the definition of the target audience. That is, you must decide what exactly you are going to sell in your online store. Today, almost all groups of goods can be promoted online, from children's clothes to car parts.

To open such a business on the Internet, you will need to carefully consider everything to the smallest detail. In particular, this applies to:

establishing contacts with potential suppliers;
warehouses for storing products intended for sale;
logistics transportation;
methods of delivery of goods to the final buyer.

Among other things, in order to open your business on the Internet and start making money on sales, you will need to design your website in such a way that customers can easily and quickly order the goods they need.

Earnings on advertising campaigns

Another option for what kind of business you can open on the Internet is earning Money on advertising. On the World Wide Web, an advertiser can expect a faster response from stakeholders, since this is where most business people spend their leisure time.

It is possible to provide intermediary services for setting up advertising campaigns in contextual and targeted advertising in social networks in order to increase sales in the business from customers. Promote partner products and services with the help of advertising, receiving your percentage of purchases by attracted customers. Popular types of advertising on the Internet are discussed in the article at the link

To do business online advertising campaigns, you can either have your own site, or do without it. If you have a promoted page on a social network or your own YouTube channel, then you can easily earn money by placing ads, even without being the owner of an Internet portal. In any case, you can always register on the world-famous video hosting, as, in principle, and start promoting your account on Vkontakte, Odnoklassniki, etc.

Earn money writing texts

If you want to create profitable business on the Internet, then you can register on the content exchange, and start, or with the aim of further selling them in your own article store.

At first, you will have to come to terms with the fact that you will work for low pay, and only for the purpose of gaining experience. Only later, when you earn enough high rating, as well as acquire regular customers, you can count on higher wages.

However, this is only the beginning. A good, and very interesting, business idea for promotion from scratch on the Internet is to create your own content exchange. Of course, this will be very difficult, and besides, you will have to spend a lot of money on developing your own project. However, due to such a business, you can receive large amounts of money, and your financial costs will pay off pretty quickly.

You can become a professional copywriter by completing training in " School of copywriting Yulia Volkodav". The training program is designed for several levels: "Beginner", "Specialist" and "Professional". Make copywriting a permanent and profitable profession.

Earnings on editing and proofreading texts

If you have a higher philological education and you like working with text documents, then editing or proofreading articles, notes and other printed materials would be a great idea for an online business.

Website owners who value the reputation of their projects by buying ready-made articles on content exchanges face various kinds of errors. Because they don't have time to fix typos themselves, they look for competent people who, for a fee, will do the job.

However, it should be noted right away that this type of making money on the World Wide Web is not particularly popular. Since the majority of site owners, starting to fill the resource with unique content, either edit the texts on their own, or hire friends who are directly related to the philological sciences. But you, nevertheless, can try your luck at various copywriting exchanges. The administration of such exchanges always notifies users of such vacancies.

See a selection of the best sites for making money on texts.

What can a novice Internet businessman do

Creating an online business begins with choosing a direction.

If you need money urgently, go freelancing. By completing various orders for rewards, you will quickly feel the jingle of coins in your wallet. There is only one condition for working as a freelancer - the presence of skills in at least some direction. If you choose the job of writing articles, then at a minimum you should be able to type quickly on the keyboard without grammatical errors.

As for earnings on affiliate programs, you should have caught its essence above. To implement it, you will need investments to create your own website or to buy advertising on already popular sites. I want to note that with your sites you will not immediately earn. The necessary months for its filling with information and further promotion.

Working on your business requires you to create a complex system for generating money. Conventionally, the following elements of such a system can be distinguished:

The idea and the acquisition of expertise in the chosen direction.
Creating your own website, working on it to attract the target audience and demonstrate your level of expertise in the chosen direction.
Gathering the base of the target audience using the mailing list.
Building a reputation as an expert through the release of free materials (books, courses).
Creation of a paid product, design of a selling site, connection of payment systems, implementation of an affiliate program.

To gain knowledge for the implementation of the points listed above, you can go in two ways. The first is an independent search and study of information from open sources. It will take months of time to gain experience, study at own mistakes. The result is not predictable. It all depends on the individual, whether he has the patience to overcome the difficulties that he will encounter along the way. The second way is to invest in your own education. Having bought a ready-made structured course, you can immediately begin to put into practice a step-by-step system. Thanks to someone else's experience, you will save yourself from many mistakes, save precious time.

Of course, this is far from all types of Internet business, but only the most interesting and popular ones. If you first have to work a little for other people, you will still benefit from this for yourself, and not only materially. Along with the money, you will gain invaluable experience and skills that you will definitely need if you decide to open your own business sooner or later. Therefore, do not stand still, but gradually move forward, explore new horizons and develop the qualities of a real entrepreneur in yourself!

For those who like the environment of the Internet, and who are attracted to working from home in their free time, they can build their own income generation system on the Internet. Try, believe in yourself, don't give up half way and you will definitely succeed. See you!

Dmitry Dementy

Ideas are much more difficult to implement than to generate. Instead of spending years thinking about what kind of business to start, it is better to spend time on a business plan and building a workflow. And this article will help you understand what business to take on. Choose a rubric according to your interests and competencies, find ideas and bring them to life!

Just keep in mind: even the best product will not promote itself. To get the maximum result in terms of website traffic, conversions, leads and sales, you need a comprehensive business promotion.

Sales

Over the past year, more than 35% of Russians have made purchases online, and these numbers are only growing. Open an online store and sell those products that you are well versed in. You can do this on your website, sell through a landing page, even just through social networks. Or use third-party services - Avito, Ebay, Amazon and others.

Electronics beats all records for sales on the Internet. If you can find a way to compete with the big chains and minimize the risk of your gadgets getting damaged in transit, that's a good option.
clothing. Many things can be picked up without trying on, and people actively buy them on the Internet - you can minimize costs by selling through social networks and offer favorable prices. Read in our blog about how to create an online store "VKontakte".
Books. Yes, paper ones. It sounds old-fashioned, but it is on the websites that they now prefer to order, because the prices in offline stores have skyrocketed.

Goods from China. Absolutely any: order clothes, accessories and gadgets in Chinese stores and resell online in your region - you will have an advantage over AliExpress due to faster delivery. It is only important to find a reliable supplier so that the poor quality of the goods does not lead you to losses.
Promoted communities and accounts. First, of course, they will have to be untwisted. Buy bots and sell cheap or honestly recruit live people and sell expensive - it's up to you. For "white" SMM promotion, you can contact us.
Organic food. You can negotiate with local farmers, gardeners and mushroom pickers, find buyers online and arrange delivery.
Antiques. Suitable only if you understand it or want to understand it. Among the population there will always be a layer of connoisseurs of antiquity - the main thing is to reach out to them and offer a relevant product.
Goods for pets. Oddly enough, people can save on themselves, but not on their cats and dogs.
Products for children. Another niche with high margins.
Goods for everyday needs. If you can pack people with detergents, razors, wipes and shampoos once a month with delivery, you will find grateful customers. And for an online store, be sure to choose the right CMS.
affiliate marketing. Sell any products from other companies for a commission. Such a business on partnership terms will require a minimum investment.
Cybersquatting. Register and resell domains.
Goods for hobbies. People who are fond of scrapbooking, embroidery, wood carving, fishing or hunting know exactly what they need - so they are easily and quickly ready to make online purchases.
Cosmetics. It is easy to sell with a small investment, easy and inexpensive to deliver, it has a long shelf life - a convenient product for online commerce. You can open an online store on Instagram.
Used goods. Buy and sell used appliances, clothes and household items in good condition.

Handmade

If you can not only sell other people's products, but also produce your own, you have a competitive advantage. You can sell on your own resources and on third-party sites. There is a "Fair of Masters" for finding buyers in Russia, there is Etsy, where you can sell your handmade items all over the world.

Individual tailoring. With the decline in quality in the mass market, the demand for clothes made from quality fabrics, tailored to individual measurements, is growing. All you need is a sewing machine and the ability to use it, and buyers can take all the measurements themselves and send them to you on the site.
Accessories and bijouterie. From polymer clay, wood, metal or fabric - perhaps you know how to make jewelry, but you just don’t know about it.
Household products. It can be textiles, frames, coasters, candlesticks or dishes. But making quality things is not a guarantee of success, because it is very important to find your buyer.
Interior paintings. Usually they are large and abstract, can be made to order upon request. specific buyer. The main thing is to find this buyer.

Furniture. For ease of delivery, it is better to have a small-sized or disassembled into parts - as in IKEA. You can try to negotiate cooperation with interior design studios.
Personalization of common items. You can engrave to order or give a second life to old things of customers.
Confectionery. Cakes and pastries can be made to order and sent to your region, gingerbread and candies can last a long time and be delivered throughout the country. Choose the right content for the online store - then it will be convenient and interesting for users to work with your site, and you can increase sales.

Online education and information products

Modern man studies all his life. And more and more often he chooses education online, so as not to waste time on the road, not to adjust his schedule to the courses and be able to learn from professionals from anywhere in the world.

Language teaching. You can create an online school with your own chips. In comprehension of foreign languages, people are picky, lazy and constantly looking for new methods - therefore, it is quite possible to find ways to compete with giants like Skyeng.
Training in practical skills. Any of yours will do. professional activity in which you are well versed: you can teach people targeting, design, photography, programming, SEO promotion, management. If you don’t know how yet, it’s okay - come to TexTerra internet marketing courses.
Training for self-development. These are financial literacy, time management, oratory and much more. You can attract not only young people, but also older people who have a lot of free time and who are interested in learning new things. By the way, in our blog there is material about promoting courses for an audience of 50+.
Teaching highly specialized subjects. Perhaps you can teach programmers a new language or designers how to work with a new program.
General education courses. Monetize the human thirst for knowledge: courses in modern art, religious history or English literature also attract a lot of people if you make them entertaining and interactive.
Expert books. Write them and sell if you are deeply versed in some area. Create a serious product and think over every little thing: content, promotion, presentation. You can get inspired by our book "100+ Hacks for Internet Marketers".
Teaching aids. If you are not deep enough, compose electronic manuals based on less convenient or foreign publications - and sell them.
Video lessons. You can teach people something specific by showing them by example. You can teach what you yourself know how - from cooking to photo retouching.
Author's courses. Develop study materials for lessons and sell them - just like a textbook, without any online consultations and verification of work.
Tutoring for children. Any school subject can be taught via video link.

Additional education for children. Open an online school for programming, journalism or any other subject - teach schoolchildren what may be useful to them in later life.
Courses for parents. They have been gaining popularity lately.

Entertainment

Leisure people also often spend on the Internet - use it.

Dating service. It seems that everything has already been invented, but you can do it with your own chip. For example, there is Haters, an app that matches people based on what people hate. Come up with your own chip and implement it, study the target audience. And we will help to understand how men and women behave on the Internet.
Social network. Of course, you don't need to compete with VK. You need to focus on a narrower audience with similar interests.
Online Games. It can be a large-scale project with virtual and augmented reality technologies. Or easy games mobile applications. How to make money on this, we already wrote.
Content project. Make a website, write articles and shoot videos on interesting topics - about travel, human stories, sci-fi or curious facts.

Event aggregator in different cities of Russia. Not all events are published in Kudago, and not all regions are represented on the site. You can cover more interesting things, it is convenient to systematize it and take money for posting announcements.
Event Planning. If you are naturally creative, develop and sell holiday scenarios according to the wishes of customers.
Organization of events. This can also be done online - you can select venues, presenters, photographers, decorators, animators for events and coordinate their work.

blogging

One of the most popular species modern Internet business: develop an Instagram account, a YouTube channel or a blog with articles - you charge money for advertising.

Blogs with photos. If you travel a lot or just see the world from an unusual angle, you can keep subscribers beautiful pictures and witty captions. Learn how to professionally use Photoshop to take your content to the next level.
Blogs with longreads. You can implement it on the social network, on your website, Zen or Medium. Write about something that may be interesting or useful to a wide range of readers. And we will suggest 7 win-win topics for any blog.

Product testing. Choose an area and tell your subscribers about your experience with different brands of cosmetics, fishing tackle, equipment, and any other products.
Interviews with experts and interesting personalities. If you can vlog and find interesting guests, you will never run out of ideas for content - you will earn on the stories of your heroes. You can repeat Dud's experience and keep an entertaining blog, or choose a field and lead discussions for specialists.

Useful Services

On the Internet, any information is in public access, but the resource on which it can be conveniently systematized and presented to users will be successful. And also, in addition to information services, you can coordinate the work of some offline services using websites and applications.

Online Libraries. There are already Litres and others in RuNet, but there are not so many of them yet.
Library of application forms to various authorities. You can create a resource where people can quickly find and download any form.
Discount aggregators. To reduce competition, you can choose a narrow specialization in certain products. The structure of such a site can be quite complex: take care to draw up a competent TOR for developers.
Bulletin board. Make a convenient service for placing any ads: sale, purchase, exchange, service offers and job search.

Online flea market. It is convenient to implement this through the application, but with a small budget, you can even get by with social networks.
Real estate sale and purchase service. Less and less people are turning to realtors and are increasingly looking for housing via the Internet. To be taken seriously in the real estate market, take care of the little things that build trust in the site.
Buying tickets and tours online. A modern person will also prefer a convenient site to travel agencies, and you can take a percentage of the amount.
Photobank. Nice photos everyone needs it - designers, SMM-managers, business owners, and sometimes even individuals. And they are willing to pay for them.
Food delivery service. And you don’t need to keep your restaurant at all - the main thing is to organize the work of couriers, make a convenient website and succeed in promotion. And learn how to write tasty texts about food that will attract customers.
Courier service. Delivery of anything is now done over the Internet.
Service Exchange. You can make a resource for a wide range of services, like YouDo, or create a specialized exchange for freelancers in a particular field. For example, an exchange of copywriters, programmers, designers. Study your competitors: we published an overview of popular freelance exchanges.
Platform for tutors and students. Like Preply or Upstudy.
Photo editing service. There are many of them on the Internet, but it is difficult to navigate them, and not everyone has Photoshop. An editor tailored for specific needs, for example, specifically for SMM or retouching, may be in demand.

Consulting for individuals

Individual consultations on a variety of issues are gaining popularity on the Internet.

Psychological help. If suddenly you are a certified psychologist or you can hire psychologists to work, online consultations will be a good business project.

Career guidance for children and adults. Now everyone wants to find a calling and a job they love - some will definitely need help.
Employment advice. Finding a dream job is a separate difficult task, and there is no worthy competitor to HeadHunter. If you can track job offers all over the internet and submit them to candidates, you can make money off of it.
Family relationship counseling. And in any relationship. Such services can be sold in private messages.
Nutrition advice. At the same time, you can negotiate with brands whose products you will recommend.
Fashion. Since shopping is moving to the Internet, the services of a virtual stylist may also be required here.
Legal advice for individuals. Of course, you cannot work as a lawyer online, but you can answer people's questions and suggest legal solutions to their problems for money. You can promote services with the help of useful content - the TexTerra blog has material on how to write good legal texts.
Consultations on education abroad. It is always relevant, because many want to leave, but it is difficult to understand the intricacies on your own.
Computer help. Some cannot reboot the router or install the browser on their own and are willing to pay for help.

B2B services

A large and separate layer of ideas is various services for business. Outsourcing is gaining popularity: if a specialist is needed for a few hours a month, he will not be kept on staff.

Legal assistance. You can solve any business issues: from copyright protection to settling disputes with partners.
Exchange of secret buyers. Usually such employees are not kept in the state, they are needed for a short period of time. You can create a site for easy search of artists and monetize it.
Accounting services. More and more small businesses are choosing outsourced accountants.
Internet audit. Analyze the performance of websites, communities and social media accounts.
Remote call center. You will need employees from anywhere in the country who will receive calls for several organizations.
System administration. Usually, the full-time presence of a system administrator in the office is needed only when problems arise.
Trainings. Large and even medium-sized companies are ready to pay for employee training: from upgrading specialized skills to negotiating techniques, management and other soft skills. Such courses can be successfully promoted through social networks.

Software development. Business programs require a lot and all sorts of different ones.
Remote technical support. You can help employees work with programs or fix errors on websites.
recruitment agency. It seems that with the Internet, the job market has become more open, but it is not. Company representatives don't want to go through a bunch of resumes themselves looking for the right people - you can help them with this. Even the first interviews are now often conducted online.
Marketing agency. Why not.
Printing house with an order on the site. Businesses always need Flyers, posters, merch and much more. And with the current low-cost delivery, the scheme will work quite well: the client ordered on the site, you printed it and sent it by courier to the address.
Creation of websites, landing pages and applications. New businesses are opening every day, and everyone needs websites. AT e-book TexTerra you can read how to make a website yourself if you are a humanist.

Services of translators. You can deal with the translation of documents, correspondence with foreign companies or finding simultaneous interpreters for events. However, there is a lot of competition in the field of translations.
Warehousing. If you have an empty room, you can organize a storage service via the Internet - this will be relevant for many stores.
Fundraising. Unfortunately or fortunately, but on fundraisers for charities you can earn too.
Equipment rent. Through your website, you can rent equipment for any field of activity.
Design services. Promotional Products every business needs regularly, and each time is different.
Administrative Services . Help businessmen with financial planning and paperwork.
sociological research . Conduct online surveys so businesses can improve their marketing and sales.

Crazy menu ideas

If you are adventurous and do not like template solutions, you can consider more creative ideas. Among the advantages is low competition.

Surprise service. The customer pays the money, names the addressee, you buy a surprise gift of your choice and send it. Promote unusual business beautiful content on Instagram will help.
Raffle Service. The customer pays money, names the addressee, you play him. Perhaps the drawing can also come up with a virtual one.
Making things according to children's drawings. The client sends you a drawing, and you bring it to life - for example, you make a toy or a household item.
Service for pet lovers and owners. On such a dating site, the owner of the dog, who has no time to walk with her in the morning, will be able to meet a neighbor who wants to walk in the morning with the dog.
Goods for singles. More and more people live alone, but food packages in stores are often designed for families. If the idea is presented correctly, singles will be happy to get rid of overpayments - and you will be able to sell small portions of food with delivery through the website and social networks.
Virtual friend for an hour. Since you can buy a real friend for an hour, there are also people who are willing to pay for lunch with a virtual interlocutor. It is important to correctly identify the target audience for such a project.
Paid newsletter with useful reminders. Apps are already emerging that remind users to get up at 8 am, do 100 sit-ups, or finally get down to business. It is easier for people to engage in self-development when they are motivated - even if it is virtually.
An online store where you can buy a surprise for yourself. The buyer pays a certain amount, and they deliver a product that is commensurate in cost, the more unexpected, the better.
Rent of different status things: jewelry, dresses, huge bouquets for photos and people to accompany at events.
Delivery of any goods from stores abroad. Not everywhere there is delivery around the world. Therefore, services that organize this are now relevant: you just need to find performers abroad who are ready to send the goods your customers need.

Organizing breakups. It's hard for people to announce the end of a relationship to their loved ones, and this weakness can be monetized: hire a psychologist who will tell you sad news over the phone for money. Such a service can be promoted through social networks - learn how to choose the right pictures for posts and attract the attention of a wide audience.
Divination and predictions. A specific occupation, but there are always those who wish.

Share your ideas and experiences in the comments. Perhaps you have ideas that worked or, on the contrary, caused difficulties? Tell about them.

97 ideas internet business

The phrases “doing business in social networks”, “how to make money in social networks” and the like have become very popular recently. So what is really making money on social networks, how to run a business on social networks and in particular a business on Facebook?

These rules, which we will talk about in the article, are suitable for any social network. But some points, perhaps, will be more relevant to the growing popularity among the Russian-speaking audience of the Internet. Facebook networks. Since I “hang out” most of all there, I will speak based on this network.

"Like this???" - you ask. - But like this!

Your task is not to run after those friends that you are interested in as potential partners.

Your task is to become interesting for others and position yourself as an expert in the niche in which you develop your business.

You must become a magnet free ad that will intrigue the reader. And any of your actions in the social network should attract attention and make a person want to go to your page to learn more about you, and possibly to your site, the link to which must be in your account.

So let's now take a closer look at how you need to behave in a social network so that it contributes to the prosperity of your business?

RULE #1:

DO NOT SPAM (or in other words, do not make your business proposal directly).

I will even say this - In general, NEVER make a business proposal within the framework of a social network.

No matter how beautifully and skillfully you design your message to a potential candidate, and even if you write a separate unique message to each of them - NEVER OFFER YOUR BUSINESS WHERE A PERSON WANTS TO JUST HANG OUT!

After all, the social network is a big party. And even such a “sharpened” network for business, like Facebook, is also just a hangout. But if you act skillfully, and even better, order Social Media Marketing on Prodex, then you can very significantly promote what you need there. For example, yourself :) Or, as it is fashionable to say now, your BRAND :)

Also, do not start communicating with a person only if you expect to make him a business proposal sometime “a little later”.

Very often lately, networkers have begun to adhere to this method: they are added as friends, write a welcome message, how glad they are to meet you, start asking leading questions (disguising this with a “sincere” desire to get to know each other better) and bring you closer to the moment when they make you their own. Business offer. It seems to them that in this way they identify needs, hahaha :)

But such communication always evokes insincerity. Communicating with such an interlocutor, you unconsciously feel that they want something from you. And you start to gradually switch to reverse gear. Well, when the interlocutor can no longer restrain his "sincere" desire to improve your financial well-being and with the same "sincerity" sends you a message about his super-project network marketing with great confidence that this is what you need, then you press the gas pedal with all your might and rush away from this “potential” MLM sponsor at your rear speed! :)

There are those who politely explain their refusal.

Oh, that's a terrible word! Again refusal!

Listen guys, do you need it? Hear, even on the Internet, another refusal? This method is even worse than working with the list of acquaintances offline. After all, on the Internet, people in addition still do not know you. And the fact that you wrote to a person, what a charming smile he has, does not make you friends yet. The person still doesn't trust you.

So remember this rule and move on to the next one.

RULE #2:

Don't post ANYTHING on your friends' walls! Nothing that the owner of this wall might not like.

- invitations to events

– some news of your projects

- an invitation to a super-duper MLM project (God forbid you from this!)

Well, if you want to congratulate a friend on the day of jam, send a postcard, write just a welcome text. You can also do this on the wall. Although…

I've always wondered why people usually say "Hello! How glad I am to meet you! Let's share our experience! After all, we are like-minded people and such smart people! can't send a private message.

A few months ago, I watched a webinar of one networker about the Facebook network, where it was advised to write such appeals after the friendship was approved on the wall.

Result: in these few months, these similar “heartfelt” greetings on the walls have already become so boring! Moreover, when I see exactly the same messages on the walls of many people from one person, something like “Hello, my angel! Here are your wings, fly!” Well, you know! It's not very original to say the least! Everything must be done with the mind. Saving time is of course important, but not in this case.

RULE #3:

If you came to the Internet to do business, then you just need to THINK ABOUT YOUR BRAND! In other words, about the impression you make on a social network on your friends. In concept 2.0, according to which I personally build a business, BRAND is one of the three main components. Social networks also shape your image.

Of course, do not try to invent and invent the image of a super-hero and a super-professional, if you are not one. Be yourself! But if, for example, you smoke, you still shouldn't put in your profile a photo in which you puff on your favorite Marlboro :)

Or if you are a passionate Christian, or a Buddhist, or someone else, you don’t need to carry out furious religious propaganda on your page.

DO NOT fill in the "Religion" and "Political Views" fields.

Still, it is very intimate and individual, and you should not impose your views on these matters to someone. In addition, it is on the basis of religion and politics that the most terrible events occur in the world.

Also, you should not create a brand of an ardent activist, a fighter for the truth and a person who does not miss a single discussion.

It is certainly necessary to comment on the various events of your friends, but do not stoop to a senseless argument, remain tactful and calm in any situation. A sense of humor is welcome, but in this, too, know the measure so that your random joke does not offend the interlocutor.

RULE #4

DO NOT ADD everyone as a friend.

Highly important rule. In any business, and even more so in the Internet business, you need to know your target audience (CA). Coming to social networks, we also need to understand who our target audience is and add its representatives as friends.

Although social networks still take place to be a slight deviation from this rule. But only a small one. Adding friends on social networks is not as strict a process as, for example, determining the target audience for your newsletter and funnel site.

But always stick to one main rule - add only those who are interesting to you! When adding a person to your friends list, do not think about whether this person can become your partner or not.

Just communicate and enjoy it. Sometimes one common interest can bring you closer to a person so much that you become true friends. And sometimes partners.

RULE #5

TREAT people the way you want to be treated.

This is a fairly well-known truth even without my article :) I will not tell you now that, in principle, it must be observed in any area of \u200b\u200byour life. After all, I undertook to tell you about social networks, so I will limit myself to them, and I will not lecture you :)

Moreover, I am sure that every reader of my blog in his life observes this principle or rule, call it what you want.

So, if you want to perform some action in relation to your friend in a social network, always first think about how you would react to this action in relation to you.

You have created a group on Facebook and naturally want to promote it as quickly as possible. Of course, the logical solution in this situation would be to start adding all the friends in a row from your list to the group. And the more the better!

And then WARNING! Take your time!

Think first, how would you perceive the fact that you were added to some group (and not very interesting to you) without your consent?

Many of these "inviters" at this moment are likely to exclaim: “Think! The group is not interesting, you can always leave by clicking on one link!

But gentlemen, listen! After all, you thus dispose of someone else's time, even if it is a second.

In addition, a person needs time to see if this group is useful to him or not, to familiarize himself with its description. Plus, remove from the mail all notifications that have fallen into his email box due to the activity of members who have already joined the group.

And in general, in your ordinary (non-Internet) life, you will not enroll your friend in some kind of interest club without his consent ... And even more so a stranger! But in social networks, we really are not friends with everyone who is on our list of friends.

So, I gave all these rules based on the social network Facebook, but I can say, and I think you will agree with me, that these rules can be attributed to any social network.

Almost every one of these rules refers to the rules of network etiquette, the existence of which cannot be denied. True, many people forget about it or do not want to admit that on the Internet we are the same as in ordinary life. We like it when we are respected and not neglected by our opinions and our feelings.

What impression is created by a person who, when communicating with you in real life, remains calm, tactful and unobtrusive? The best! With such a person you always want to cooperate and work together.

It's the same on the Internet! All this is only supported by Internet technologies :)

And finally, I want to say:

If you follow the rules when working in social networks, which I told you about in this and in the first part of the article, then you definitely will not have the question “How to do business in social networks correctly? To never annoy, not to offend, not to repel, but only to attract and inspire respect for you as an expert and professional!”

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05.02.2015 12 868 11 Reading time: 14 min.

Today we will talk about business promotion in social networks. In this article, I will talk about why you need to promote a business on social networks, what tasks it can solve, and dwell on the specific features of promoting a business on each of the most popular social networks. So, first things first.

Why promote your business on social media?

First of all, you need to understand that social networks are a huge target audience for promoting goods or services. There are hundreds of millions of registered users who can become your customers, or at least learn about the existence of your company/product.

Promotion of goods in social networks is interesting both for large companies of the world, state, regional level, and for local, local significance. This method of promoting and advertising a business is also interesting because the costs for it, in comparison with other types of promotion and advertising, are relatively small, in some cases they may be completely absent. At the same time, promoting a business in social networks shows a fairly high return, especially if it is done correctly.

Often, entrepreneurs who want to integrate their business into social networks do not fully understand, do not have a clear idea of why they are doing this. For example, they believe that being represented on social networks is fashionable, this is the current trend, “everyone does it, so I need it too.” This approach will not bring good results, since a businessman must first clearly understand what exactly he wants to achieve with his presence in social networks, and based on this, build his promotion policy.

There are 3 main goals that promotion of a business in social networks can involve:

1. Increasing the number of sales of a product or service. This is the main, but not the only goal. In this case, the best method of promotion will be advertising companies in social networks that promote certain goods and services. It’s not even necessary to create your own account or community here - people who click on ads can go directly to the company’s website and make purchases there or use contact information.

2. Promoting the brand of a product or service. This is another task that requires a different approach. To this end, it is best to create a thematic page or community and increase the number of its subscribers / members. For example, by holding contests that stimulate reposts of entries, inviting friends to the community, etc.

3. Increasing customer loyalty to the company. This is the most difficult task, requiring the most painstaking work. This will require well-designed accounts / communities with constant publication of news, answers to complaints and questions from subscribers, and the ability to resolve conflict situations. That is, such work will require a separate competent employee of the company (for large companies, even several such employees). However, the possibility of a direct dialogue between a consumer and a business representative is always an indisputable competitive advantage.

Achieving the second and third goals has an indirect impact on the main task - increasing sales.

Many entrepreneurs who are just learning how to promote their business on social networks think that it is enough to create an account or community on each social network and periodically post advertising ads there. In practice, such an approach is unlikely to bring at least some result at all, it will only take some time.

Business promotion in Vkontakte

Vkontakte (vk.com) is a social network leading in Runet in terms of the number of audience. The number of its users exceeds 270 million, of which more than 60 million visit their pages daily. The average age of users is 17-35 years old. The main disadvantage here is that this social network has a rather large percentage of people with a low level of solvency (schoolchildren, students, the unemployed).

Opportunities for business promotion in contact are quite wide:

Targeted advertising (displaying advertisements to a target audience selected according to various criteria) with pay per click or per impression;
Creation of public pages or communities to promote goods and services;
Placement of advertisements in popular thematic or urban communities on a paid or free basis;
Placement of advertisements in thematic applications and games.

An interesting thematic picture with overview product/service/community.

Business promotion in VKontakte is suitable for a wide range of activities, primarily for inexpensive goods and services targeted at young people, local business facilities, online stores, promotion of any nature.

Business promotion on Facebook

Facebook (facebook.com) is the world's largest social network among the most popular in Runet. In total, almost 1.5 billion users are registered here, about half of them are active daily, the number of the Russian-speaking segment is about 10 million. Facebook, unlike VKontakte, is visited mainly by people of medium and high social status and wealth, aged 25 to 45 years, the percentage of insolvent audience is minimal here. Well-known businessmen and politicians have their Facebook accounts. If VKontakte is more of an entertainment social network, then Facebook is a business and information one: people come here to get information.

The main directions for promoting goods and services on Facebook:

Targeted advertising;
Creation and promotion of your own from public pages;
Advertising on popular thematic pages.

An important difference between Facebook and VKontakte is that the likes here are displayed in the news feed of all the user's friends, thus, the advertisement is more easily distributed to a wider audience.

Business promotion on Facebook is suitable for goods and services targeted at business, competent people, promotion of all kinds of conferences, seminars, business trainings, informational sites.

Business promotion in Odnoklassniki

Odnoklassniki (ok.ru) is the first social network that has become popular in Runet. To date, its popularity has fallen somewhat, however, there are more than 200 million registered users here, and about 45 million use the service daily. The main feature here is that among the users there are a lot of elderly people, of retirement age, the average age here is maximum in comparison with other social networks: 25-50 years. In addition, many Russian-speaking netizens are emigrants living abroad.

Opportunities for business promotion in Odnoklassniki:

Targeted advertising;
Advertising in applications and games;
Creation of thematic groups;
Advertising in other people's popular thematic or regional groups.

The ideal content for promoting a product or service on Odnoklassniki would be an attention-grabbing picture/status/video of a cool or socially significant nature that unobtrusively advertises your brand. Here, as in Facebook, each like (class) is displayed in the news feed of friends, so posting bright, funny, semantic statuses, pictures or videos that will make you want to click “class” can promote your brand well.

Business promotion in Odnoklassniki is designed for the most ordinary, ordinary people, mostly the older generation, it is also suitable for goods and services designed for the widest audience, media sites.

Business promotion on Twitter

Opportunities for business promotion are much less here. However, here you can create a hashtag own brand(for example, #fingeny) and promote it through the purchase of advertising in promoted accounts with a large number of subscribers.

To promote on Twitter, you need to use a short message, preferably with hashtags (own or popular), containing a link to your site.

This way of business promotion is best suited for any kind of Internet projects.

Business promotion on Instagram

Instagram can be used to promote your brand by posting themed photos and videos in your own account and buying such placements in the most visited thematic accounts. It is worth noting that this is the most expensive network for business promotion, but in certain cases it is also the most effective.

To promote on Instagram, you need high-quality, bright, cool, eye-catching unique photo and video materials. When posting, it is advisable to use hashtags (both your own and popular ones).

Business promotion on Instagram is ideal for promoting youth product brands, goods for women of any categories.

You have got some idea of what social media promotion of a business includes, what directions and options you can use for this. Of course, this is only general information, in future publications I will eventually consider some important aspects in details.