Who are business ladies. Business lady: personal qualities and image of a successful woman. Successful business woman and their categories

In the modern world, girls are in no hurry to devote themselves entirely to household chores. Working and building a career is much more interesting than washing dishes and cleaning an apartment. How to become a business woman? Easily! Read the article and you will find the answer in it.

Who is a business woman?

Who is currently called a business woman? These are the girls and women who managed to create a business idea and bring it to life. Even the smallest deed can bring good income. A woman gains independence and a certain status. Of course, this doesn't happen quickly. In order to achieve good results, you need a lot of effort and time.

Qualities of a business woman

What should be a woman to achieve high results in her business?

Where to begin?

The first steps in this matter must be carefully considered. Otherwise, there is a risk of going into the red already at first. How to start?

Learn to plan your time

Girls never have enough time. Hairstyle, makeup, household chores - how to do everything in 24 hours? In business, it is very important to be able to manage your time wisely. Meetings with clients or suppliers, fulfilling orders on time, working with a page on the Internet, advertising - and this is just a small list of things that a successful business woman has. And in order to be in time, you need to plan the time in advance.

Develop yourself

The success of a person depends not only on the business he is engaged in, but also, first of all, on the internal state, natural inclinations, mind, intellect, personal qualities. Any business will grow if you grow with it. Engage in self-improvement, read, attend lectures, seminars, trainings. Develop your skills, learn something new. The result will not keep you waiting. A successful woman must be successful in everything.

Learn to count money

Money loves an account, uh entrepreneurial activity obliges to be able to control all income and expenses. Be economical, do not make rash purchases, try to invest every extra penny in your business.

Meet by clothes

Any business woman should have a presentable appearance. Even if you're in the business of making toys to sell, you need to look good when meeting customers. This is not about evening dress and makeup. Neat clean clothes business style, calm neutral colors. You should not look defiant, but not like a gray mouse.

Try to give up bad habits. This is unhealthy, and it’s not particularly pleasant for people around you to communicate with a person who smoked 2 minutes before the meeting, especially if they themselves do not smoke.

A family

For women who devote themselves to some business, family difficulties often appear. Raising children, relationships with her husband fade into the background, and the image and career of a business woman become the main goal.

A woman should always remember her loved ones. You won’t earn all the money, but missing the first word of your baby or your wedding anniversary with your husband is unpleasant. When planning time, make time for both family and work. Otherwise, you will have to say goodbye to something.

327 07/26/2019 3 min.

A business woman is already an established and established concept in our modern world, but what is a business woman really? Is it a new formation of women, a new image or just another fashionable word that says nothing?

Usually, with this new combination of two words - business and lady, the image of a charming, sexy, intelligent and amazingly hardworking, courteous and attentive woman becomes before us. Although, on the other hand, under the same concept, the image of even an adventurer and a literally strong woman with the character of a bully melts before us - such a young and seductive one will achieve everything. In the modern world, the “weaker sex” is increasingly occupying leadership positions and leading positions, so the emergence of a new term “business woman” is a natural fact. It can also be said that modern businesswoman, this is not only a new image - this is a whole art, because today this difficult task has been studied for literally years ...

Young girls simply dream not only of a profitable marriage, but also dream of becoming a real business woman! But how do you really become one?

Watch the phrases you say and your general speech...

The manner of your behavior and the words of greeting addressed to each visitor to the office reception are extremely important. Therefore, the first and most important thing in mastering the "art of a business woman" is the ability not only to create a certain image, but also to naturally competently and charmingly communicate professionally. You can not use phrases that may be suitable for a lower level service personnel, remember that you are not a waiter and not a "man from the street." Therefore, phrases should begin with a friendly greeting phrase, introduce yourself by name and patronymic, and be sure to show your predisposition and courtesy - but in no case helpfulness. You should also communicate correctly on the phone - remember that you are a real and respectable business woman! It will be necessary to monitor not only the correct formulation of your words, but also the intonation of all words - this should also be rehearsed. Whatever you work as a secretary, deputy director or director of an organization, it is important to remember that you must be attentive and polite to everyone. As the well-known American manager Harvey McKay rightly said: "... a business woman should have a pleasant voice, in which one can feel a friendly, welcoming smile." That is, it is important not only what you say, but also how you say it, and you should not forget about such an important factor - "you should make an exceptionally pleasant impression." It is also important to remember that even the wrong phrase, “How can I help you?” can be perceived with incorrect intonation as “You are already tired of me”, that is, it is important to monitor your intonation and your emotional state. Also remember - you are a charming lady who is the face of her company and a lot depends on you. Another important factor in communication is that you should act not as a suppliant, but as an equal partner. It is important to immediately make it clear that you are very polite, good-natured and professional worker, but no matter how service...

You must know your worth!

Gait and posture of a business woman

It is imperative to pay attention to how you walk in your office, since you are a lady, you must move accordingly, that is, confidently and very calmly. Subservience, excessive fussiness and emotionality should also be avoided, excessive haste will speak of your nervousness and lack of professionalism. It is important to remember your status and your competence - a lady must be confident in herself and in the information that she must convey. All movements and actions must be calculated and thought out, because the lady must also be collected and reasonable. Your posture determines your very gait and the way you sit and stand, so this issue should be thoroughly worked on. Regular training on this issue will give a positive result, gradually your posture will become correct, graceful and natural. With the right posture, the gait will also correspond to the image and image of a real business woman.

Organization of the surrounding business space

You should surround yourself with items that will make a solid impression on the visitor, such items will help create a certain image that you are striving for. It is important to attach great importance to all things located in the office, for example, shelves should be located on the wall behind you. The back of the chair on which you sit should not be located above the level of your shoulder, and you should also make sure that your desktop is clean and tidy. For example, large piles of folders and documents speak of a mess in your affairs, and have an unpleasant depressing impression on any of your visitors. On the table there should not be anything superfluous and that can reproduce a negative impression on any person. Also, position the phone so that you maintain a strict and business-like upright posture during a call.

Of course, the path of a business woman is not easy and this should be studied for a long time, it is important to be able to behave correctly and competently, speak correctly and conduct your business professionally. To become successful in this business, you should get acquainted with the fate and life of the most successful ladies of our planet. For example, the fate of Indra Nooyi (head of PepsiCo Corporation), Ann Mulcahy (President of Xerox), Meg Whitman and others are very interesting.

Remember that business women are not born - they are made!

13 514 0 Hello, in our article today we will talk about a business woman. The word businessman has become so firmly established in our lexicon, denoting a successful man in business, that we even forgot about his true roots. However, when a successful business woman is mentioned in a conversation, a smile still runs across the faces of those around her. Is it possible for a woman to conduct a real business and make informed decisions on an equal basis with a man? There is no need to even doubt this, as evidenced by the examples of such famous Businesswomen as Estee Lauder ( Estee Lauder), Mary Kayash ( Mary Kay Cosmetics) - the founders of multimillion-dollar cosmetic networks, or at least Coco Chanel - not only an icon of the style of the 20th century, but also the creator of the most expensive fashion house - Chanel. What helped them to succeed and how to become a business woman whose business will be extremely successful? Our article will tell you more.

Who is a business woman: how to become a business woman

A woman who creates her own business from scratch and succeeds perfectly in its development is just a dry description of the concept of lady business. In fact, this concept includes much more essence: no woman who is successful in the business part of life could become such if it were not for the necessary character traits. Those few parameters that distinguish a real business shark:

Strong will . Something that is impossible to educate in oneself, but what all existing business women strive for. The steel rod will be a daily guarantee of success even when an ordinary representative of the weaker sex cries, succumbs to difficulties and backs down, hiding behind the back of her man, most likely the same businessman. The ability to stand your ground, actively go towards the goal and overcome difficulties is the very first and important quality.

Control over emotions. It is impossible to conduct business successfully without a “cold head”, since in the heat of the moment you can break a lot of firewood. That is why business is most often a male path, since representatives of the strong half of humanity are able to perfectly control their emotions and keep them to themselves. A good businessman can save face even with frank skirmishes during negotiations and resolve everything to his advantage. After all, business associates are there to make money, not to be liked and good people.
Communication and charisma. Qualities that distinguish a real business woman from an ordinary worker in the field of doing business. Ability to find with everyone mutual language- one of the most important, perhaps, qualities, since the business sector constantly involves working with people. Here you need daily practice, start training at least in front of a mirror. Try to give your face a different expression and try to say the same phrase with different connotations. This exercise will help develop your charisma and win over any listener. Remember, your goal is to attract as many investors as possible to your business, so learn how to talk to any "kind" of people.

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Rational approach. This quality can be developed in yourself even from scratch, since business is a delicate calculation, in which it is important to correctly correlate income, expenses and start-up capital. Use the famous savings rules, such as the four-envelope or seven-jar rule, to help you allocate your budget so that the business is successful and brings tangible profits.

Time is money. You need to feel the time not only for a person from the business sector, but also for any of the people, so as not to simply waste precious minutes of your life on trifles. A real business woman is obliged to make time her ally in the first place, remember that there are only 24 hours in a day, imagine that this is 24 thousand rubles or dollars, and every day you have to spend exactly as much as you are allotted: no more and no less . So use that "money" wisely.

Psychological portrait of a business lady

Regarding the qualities that a woman who opens her own business should have, everything is clear, but turning to psychology, many people seriously think about how a business lady should behave. Is she kind to others or is she a "commander in a skirt"? What is the true image of a business woman?

Dozens have been written on this topic. scientific papers, but the quintessence is one - a businesswoman should dispose to herself with all her appearance .

For example, Estee Lauder, who founded the most successful cosmetics company, stood behind the counter of her store herself and each customer was noticed and kindly received by her. She found time for everyone, showing with her whole appearance how important any potential buyer. She was the first to come up with free samples of cosmetics and gifts for her regular customers. « With people and for people"- this is the motto of this amazing woman.

In addition, you should pay attention to your spiritual qualities. In order to win over you, you need to educate yourself daily, first of all, a woman with a soft voice, a charming smile and a kind expression on her face. Who will sell their product sooner: a radiant and sociable girl is a consultant in the department jewelry or the salesman of farm goods, who with a sour face sends the buyer to the rack with the desired product? The answer is obvious.

Therefore, you must first become a business woman from the inside, adding to business qualities breadth of soul and softness in communication.

Myths about business women: breaking stereotypes

There are many stereotypical statements that have taken root in society regarding business ladies. Let's try to dispel the mythical phrases. The most famous of them:

Business woman is successful only in the field of career. An absolute lie that has been scaring women who dream of their own business for many centuries. A business woman is an example of strong will, achievement of a goal and an extremely attractive person internally and externally, always well-groomed, polite and tidy. Such a woman is the dream of many men, which is proved by numerous examples of already family syndicates, for example, the Versace fashion house, which for many years has been run by the widow of Versace himself Donatella, who in the past very successfully supported her husband in business and was herself an entrepreneur before marriage. And we will completely keep silent about children - Versace has three of them - a worthy generation for family business. And there are many such examples.
A business woman does not need children / she finds it hard to find a common language with existing kids. Semi-myth, as many business women are great at raising their children, for example, JK Rowling, who, as a housewife and twice a mother, created an immortal fantasy story about the wizard boy Harry Potter. To date, Mrs. Rowling is the most rich woman Great Britain and still a great mom.

On the other hand, some business women fail to find contact with already grown children due to lack of time, since at the beginning of promotion, the business takes a lot of precious minutes and investments. Not only material, but also mental. There is simply no strength left for children, there is only one piece of advice here: include them in your life. Do not adjust your entire existence to the needs of the kids, make them your allies and helpers, and then active participation in your affairs will entertain the kids enormously, and the time spent together will be increased.

A business woman cannot be weak, she must be successful everywhere! The reverse of the first myth, which also leads in terms of the number of its use in relation to business women. If suddenly such a lady does not have a husband or children, or she is divorced, then the question immediately arises: maybe it is unprofitable to cooperate with her in business transactions? Suddenly, her business will also collapse, as well as an undeveloped personal life. Here, psychologists advise not to pay attention to the statements of society, because it is necessary to evaluate a person in business according to his exclusively business qualities, and not the number of children and marriages. Remember, many billionaires are single, but that's just for now...

Remember the story of Miranda Priestley (from the movie "The Devil Wears Prada"), she had 3 marriages, but at the same time an enviable business acumen and a gift for foreseeing the plans of competitors.

The image of a business woman: creating the image of a business woman

First of all, look around, how many women you saw on the street can you safely classify as a business lady? Unfortunately not many. Someone spoils their hair, someone - clothes, and someone does not know how to behave and laughs loudly at a bus stop. By what criteria is this business image created?

Behavior

A business lady is always polite, accurate and very clearly expresses her thoughts. Loud laughter, dashing male gestures, or, on the contrary, overly flirtatious female tricks, are inappropriate. Remember, you are at work, not on vacation. The posture should be straight, in no case should the head be lowered down. You must appear independent and serious, and lower your eyes to the floor so as not to embarrass the interlocutor with a fixed passionate look, it is better on a date, and not in negotiations.

Take a position that is comfortable for you, do not sit deep in a chair and do not cross your arms over your chest. Such closed poses will give you an insecure person with whom you do not want to do anything. The best option would be to lean forward slightly, smile benevolently and fold your hands on the table, or pick up a parker. Yes, your pens for signing papers should be expensive - this immediately sets you in a businesslike mood. Little things are always noticeable!

Style.

A business woman is always immaculately dressed and made up - this is an immutable law, even if business meeting takes place at seven in the morning, on the other side of the city and after a bunch of traffic jams. In her arsenal, a business woman should have suits, not necessarily trousers, and great amount blouses and shirts to always look fresh interesting. According to statistics, a girl who does business in monotonous outfits is less successful than a lady who greets work partners every day in a new suit. And he is not new, just carefully combined from forgotten old ones. Clothing should be of high quality, it is better to have three expensive suits than ten cheap ones. Your clothes are your face, and it should be well-groomed.

Makeup is better and discreet to use, mascara and lipstick are enough. Its complete absence indicates negligence. Watch videos on the Internet, go to makeup courses. These skills will be useful to you for an impeccable image throughout your life, not only at work, but also in your personal life.

Shoes - these are only high-heeled shoes, you can choose a stable or classic stilettos.

Think carefully about what you put on your feet, as shoes should also match the outfit and be always cleaned and tidy. It is better to buy two or three expensive pairs of shoes than cheap ones that come off quickly.

It is better to choose a bag of medium size, or opt for a briefcase for business papers. The color may not necessarily be black, soothing browns and grays are welcome. It is better to avoid bright colors so as not to look frivolous. Other accessories, be it a flirty hat, a fashionable scarf or gloves, should also be restrained, the brightness of individuality in work is out of place.

Hairstyle

Traditionally, a business woman puts her hair in an ordinary tight ponytail or makes a strict braid, but in recent times The most popular hairstyle is the office bun, which fixes the hair in a beautiful circle with the help of a special hairpin. Such a hairstyle will be not only appropriate and neat, but also comfortable and attractive. However, do not get carried away with bright hairpins, you are at a serious job.

In fact, clothing affects the perception of the business image of a woman as a whole, since it is not enough to be a business woman inside, try to become her outside as well. No cleavage, simple sneakers, provocative short mini-skirts and romantic dresses - all this will give you a woman, not a business partner who needs to be taken seriously. Remember the men's wardrobe of a businessman - a classic suit, polished shoes, a briefcase and a minimum of accessories, in extreme cases - an expensive watch.

business woman habits

To become a real business lady, it’s not enough to always keep yourself in good shape and follow simple rules, you need to make them your habits and get yourself a few more useful “little things” to improve the quality of life.

We are what we eat

Lead first healthy lifestyle life. A business lady has no time to go to the gym and keep track of healthy food, counting calories. However, a half-hour jog in the morning or evening, and then a light healthy dinner, consisting of vegetables and fruits, you can afford. During the day, do not snack on the go, this will only negatively affect your figure and mental abilities, since all pies are quite heavy and useless food.

It is better to allocate lunch time and go to a good cafe nearby, where you can eat a full meal in the company of your business partners. So you will kill two birds with one stone: give the body the necessary energy and be able to additionally chat about important business issues.

Remember, the biggest contacts are signed at dinner, because well-fed and rested people are much more accommodating than hungry and tired ones.

I make time...

Get yourself an electronic and regular organizer. And do not forget to write down in them everything that you consider the necessary information. Good thoughts about future affairs quickly disappear, and remembering what’s what is sometimes very difficult, and even more so, you need to be punctual and not forget about upcoming meetings. An electronic assistant will remind you of this, and if it is suddenly discharged, then a regular diary will also come to your aid.

Tell me who is your friend...

Change your social circle. With the start of a business, you should not disown old girlfriends and friends, but it is better to acquire new ones in business area because the company successful people will help you grow up every time you will chat. In addition, everyone needs like-minded people who would share your aspirations for success, and sometimes give good advice from their experience.

Remember, billionaires are unlikely to go to the movies on weekends with a homeless former classmate. Those comrades who are very loved by you, but have not achieved anything in their lives, unfortunately will have to be on the sidelines - do not take risks, during such communication you will always degrade imperceptibly.

Type of business woman: or what are business women?

When choosing a certain person as a husband or wife, we instinctively trust our type, which is embedded in our head. The same is true in business. There are several types of women that are easy to calculate:

« Emancipe».
A special type of business women who hate men simply a priori.
— pros: business acumen, clear and rational mind.
— Minuses: contempt for males, so it is extremely difficult to earn the trust of such a boss if you are a man.
"Overseer" or "tyrant in a skirt".
An extremely difficult woman who does business as if tomorrow there will be a war and everything must be strictly mobilized. She always has a well-trained staff, the best places and low wages. Cursing is in their blood.
— pros: high sales turnover and iron discipline.
— Minuses: constant staff turnover, since it is morally difficult to work with such a business lady.
"The Iron Lady».
A pleasant type of business women who know how to be different in situations that circumstances dictate to them. Margaret Thatcher, to whom we owe the appearance of this term, was impeccable and smiling in negotiations and had a steely will when she dealt with her enemies.
— pros: the ability to keep yourself in any situation.
— Minuses: often drives his feelings under the shell. The iron lady does not know how to show emotions and express them openly. Because of this, she is very difficult to communicate outside of work.
« Friend».
An interesting type of business woman who is on good terms with everyone and knows how to be everyone's friend. She is an excellent listener and delves into any problem, so this type of leader is highly preferable.
— pros: always understand the situation and help.
— Minuses: may be afraid to offend and therefore will not tell the whole truth in person. She does not know how to be tough, she always looks for a compromise, which sometimes does not save.
« Baba from the market».
No matter how a woman knows how to behave, if a “habalka” is dozing in her, then sooner or later it will manifest itself in an extreme situation, for example, if the car stalls on the way to the office. Forgetting about decency, such a woman will easily say a few strong words and smoke in front of her business partners.
— pros: such business lady easier to captivate with seductive projects, she often lights up from interesting ideas.
— Minuses: can spoil the impression of the company, rare, but "accurate" antics.
« Chatterbox».
A person who constantly "speaks" on the case, on the case, on the case. Often can interrupt and again "broadcast" about the merits and advantages. Get ready to hear everything about everything.
— pros: a detailed account of affairs with all the little things, which is very good.
— Minuses: Constant verbal flow can be extremely tiring for the interlocutor. Such a lady needs to learn to listen to her partner and interrupt more often so as not to miss new interesting proposals from the outside.
« queen mother».
One of the most sought after types of business women. Contrary to the ingrained stereotype that the Queen Mother does nothing in England, and Parliament decides everything for her, this type of businesswoman is very pleasant. She knows everything about everything and everyone, so she makes sure that everyone feels good in her company.
— pros: human relation pays off - employees arrive, the business grows and brings tangible income.
— Minuses: if someone has fallen out of favor, then it is very difficult to return the former location of such a lady.

Mistakes of business ladies: how to look first of all as a serious business partner, and not a woman?

"Calm down!" is the very first item to complete on the to-do list for transforming yourself into a woman who is about to run a business. A lot depends on your self-control, for example, how seriously you will be taken by business partners - men. Below are the most striking mistakes of future business ladies:

Facial expression. A Hollywood smile would be inappropriate, but a stony expression is also useless. Your trump card is benevolence and friendliness, mixed with seriousness.
Pose. Many women in negotiations cross their arms over their chests, twist curls around their fingers, tug at your earlobe or scratch, smooth your hair - all this betrays nervousness and insecurity in you. Watch your hands, they should be relaxed and lie naturally on the table or should be located on your knees.
Gestures. The business world excludes strong emotional gestures, as this looks vulgar and gives you an impulsive and unrestrained person:
- do not wave your arms in front of the interlocutor's face;
- do not shake your head;
- the most important thing is the correct handshake during the transaction. Your hand should be dry and hard, not wet and shaking with fear.
Tears. This is the most common female mistake when a girl understands that everything is not going as she would like, and therefore emotions overflow in the literal sense. If you cried during the negotiations, then it is better to forget about this business partner forever. Weaknesses should be shown to the husband, not to colleagues!
Speech. Try to speak clearly and confidently, the voice should sound calm. Do not stumble and do not mumble, but succinctly and thoroughly state your thought. Be consistent and logical, men love it. Take logic to the fore.

Problems at work: what will a business woman have to face?

Human factor

Everyone has problems at work, however, a woman organizing her own business should be prepared for the fact that her problems will not only be private, because a business is a syndicate that brings together many people. Therefore, first of all, you will have to face the unpreparedness of colleagues. It is better to collect information on certain days so that all your subordinates and business partners are prepared. To do this, it is convenient to hold planning meetings at the beginning and / or at the end of the week.

By personal example

The next problem will be non-punctuality - a disastrous quality for the business world, it is extremely easy to avoid this - to set an example for everyone.

Man is better than woman

And the last problem will be the ingrained male opinion that a woman is not the best option for a business boss. Prove with all your appearance and behavior that this is not so. Be collected, persistent, speak confidently and directly - after a minute of talking, this problem will also be solved. With subordinates, be decisive, but not cold-blooded. Men are deprived of sensuality, and for a woman this can play into the hands of business.

« Cinderella complex "

Sometimes a woman herself does not believe that she can do something better than a man. Thoughts settle in her head that interfere with her, which develop doubt, thereby preventing her from accepting the right decision. Today, a woman has equal rights with men, so do not allow even the slightest thought that something will not work out for you. At an important moment, turn off the woman and turn on the man: decisive, bold, daring!

If you cannot get rid of feelings and emotions, then go to the kitchen and cook porridge, you have no place among successful women.

Problems in the family of a business woman

Most often, because of the desire to achieve professional heights, a woman misses the small and really important thing that she has: her husband, children, parents. A truly successful woman is one who knows how to maneuver between family and career.

Why do we talk so much about planning? Everything is simple. If family harmony and your work are important to you, then include the family in your schedule. Set aside weekends when you literally take a break from work (don't check your email, turn off your work phone) and spend time with your family by planning something special for that day.

Don't Forget Your Husband. Talk less about work moments, talk more about your relationship when you're together. Go to lunch together (if you work in different places). Take a five-day vacation and go somewhere just the two of you.
Don't talk about work at home. At the meal, never discuss work issues. Turn off the boss as soon as you cross the threshold of the house.
Don't miss out on important things when the kids are small.. Even a super-mega-busy woman has 5, 10, 15 minutes when she rests at work (drinks coffee, waits for papers, etc.) - use such pauses to text a child, call her mother or husband. Today, children are mobile and they like it when parents keep up with fashion: start a general chat in Viber, where only you and your children will be. During the day, send them cool pictures, funny messages, or just chat about current issues (remind about the circle, etc.). Be always in touch. Stop and listen to the child, even if he calls during a business meeting.

Business lady and team

A successful lady in business circles understands one truth - becoming the best in business does not mean disappearing at work around the clock. You need to take reasonable breaks and, of course, rest in order to be fully equipped every day.

Your subordinates will appreciate if you introduce corporate traditions. For example:

New Year's corporate parties with symbolic gifts for subordinates and/or their children;
field trainings;
celebration on the occasion of the conclusion big deal at the end of the working day or at the end of the week;
etc.

All this forms a corporate spirit and a loyal attitude towards the management!

In order to keep everything under control, you need to get yourself the “necessary” assistants who will always keep their finger on the pulse in your absence. Feel free to take your business partner as a companion and partner, and also take care of a good manager. Honesty should be his main quality. And do not forget to make a clear plan for yourself every day of what needs to be done, so you will more likely achieve success.

Successful business woman: examples of famous business women

Business women at all times were primarily women who, along with men, were able to build a successful business and later pass it on to their descendants. best examples are representatives of the cosmetics industry, such as Estee Lauder, Helena Rubinstein, Mary Kay Ash - all these ladies founded billion-dollar cosmetic corporations, although their style of doing business had many differences. Lauder herself stood behind the counter and paid attention to each client, Rubinstein kept everyone in a tight grip, and Mary Kay was simply engaged in the release of the cosmetics that, in her opinion, was not enough on the market - according to her uncle's recipe.

The representative of the fashion house, the famous Coco Chanel, rebelled against public fashion and was the first to introduce the Little black dress and a short skirt into the wardrobe. modern woman. Her fashion house Chanel is a model of style and elegance to this day. Miss Outrageous motto of the 20th century was: " To make the world a better place, you need to start with yourself».

And John Rowling and Ruth Handler became famous business ladies thanks to their children. The first became the mother of the famous book wizard Harry Potter, writing a fairy tale for her kids, and the second invented the most popular doll of all time - Barbie, named after Barbara's daughter.

Thus, running a successful business and being a real business shark is not easy, but if you start to slowly rebuild your life so that the business becomes a full-fledged and irreplaceable part of it, you can achieve great heights in as soon as possible. The main thing is not to give up and go to your goal only forward!

16 .10 .2015

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What is prohibited for a business woman: TOP 10 “no” Elena Alexandrova

Today is Boss Day all over the world. This holiday was proposed in 1958 by American secretary Patricia Harosky. After only 4 years, this holiday became official in the state of Illinois, and then rapidly spread throughout the world. Just a few decades ago, those who were congratulated on Boss Day were exclusively men. Now women are also receiving congratulations. Women leaders are called "business women" and they are expected to have special approaches to work, subordinates and to themselves.

Today is Boss Day all over the world. This holiday was proposed in 1958 by American secretary Patricia Haroski. After only 4 years, this holiday became official in the state of Illinois, and then rapidly spread throughout the world.

Just a few decades ago, those who were congratulated on Boss Day were exclusively men. Now women are also receiving congratulations. Women leaders are called "business women" and they are expected to have special approaches to work, subordinates and to themselves.

We are talking today with the executive director and managing partner of BogushTime about what is strictly forbidden for a business woman

Who is a business woman? This is a female leader. Who is a successful business woman? This is a business woman who knows that a leader is a person who is obliged to ensure the result, regardless of the situation, without discounting the floor. A business woman knows how to provide this result and at the same time does not forget that she is a woman. How does she manage all this? Let's go from the opposite and name those moments that should not be in the work of a business woman.

Business lady can't go astray

Any leader should have a focus on, because working with goals is main function leader and his main advantage. Focusing on goals makes it possible to see the whole picture of what is happening, take into account risks, draw up a working strategic plan, set priorities correctly, influence the situation and direct your employees in the right direction. Every time you get into a state of confusion, you really need to work on goals and make plans. You sit down and describe everything according to the company's activities and then you see that in order to have such a result in 3 months, you and your employees need to take such and such steps today.
In order for each employee to understand what he needs to do to achieve a common goal, the manager must convey these goals and developed plans to his employees: people need guidance for the future and confidence in it. In addition, they must understand why today they are doing the work that is not always interesting and does not always inspire them. Only an understanding of the goals gives their work meaning, determines motivation and forms loyalty to the management and the company.

Business woman should not let things take their course

The leader must be able to control the execution of tasks well, because setting goals is one thing, but being able to control their achievement is another. Therefore, any leader must have the tools with which he controls the achievement of a particular goal and be able to use them. Tools may be different, but they should be. Because if the manager does not control the receipt of intermediate results, especially the final results, then the employees get the idea that this is not important and they sabotage the work.

Business woman must not lose faith in the product

A successful leader must constantly or subdivision. Those. people should understand that they are doing something good, useful and they manage to achieve results and achieve goals even in difficult times. Therefore, it is important to constantly focus the attention of your team on what has been done well.

Even in our company, when we stop sending out good news, when we don't report some good results, and when we don't take stock, people get stuck in a routine and lose energy and motivation. When we give confirmation of what has been done, when we sum up the results within a week and send out good news, then people really see how much has been done, how cool we are and our product is great, and how many people we have helped.

Business woman can't be modest

You need to constantly ask customers to give feedback about the product, about the benefits they received by purchasing your company's product or service or interacting with you. It's important to get positive feedback from customers and make it known to your employees to inspire them. It is even better to make it known to the general public in order to create a certain image for yourself, your company and its products.

Business woman can't be biased

There must be leverage, carrot and stick, reward and punishment. If a person deserves a bonus, then he needs to be rewarded and not necessarily with money, for example, give an additional paid day off. Those. give some special conditions at the moment when the person deserves it. At the same time, encourage everyone to know about it.
And to punish behind closed doors, but only when a person has really gone blunt somewhere, as a result of which the company has suffered some losses, received a blow to the image, etc. If people are only encouraged, that's good. But people should understand that if you make a mistake, you must make a contribution to correct the situation.

Business women should not be led by employees

The successful action of any leader is not to get involved in the problems of employees. Because the leader must be “lazy” and force employees to work, and not work for them, and he must have his attention on the future. Because when a leader gets involved in current problems, his attention gets off track, and this does not allow the company to develop. Therefore, as soon as a problem arises, then demand from the employee options for solutions, you can support one of them, direct, but never take up the matter yourself.

Business woman should not forget about people

My tactics are such that it is important for me to support people, and if I see that I can help, then I help. At least the fact that I’m talking to a person and it already becomes easier for him from the fact that he was given attention. At the same time, it is important to help employees keep the focus on personal goals. The goals of the company are good, but if you see that an employee is dead, then talk to him, find out what he wants for himself and how he can realize it with the help of the company.

A business woman should not focus only on the company

A top executive must have public relations at his level. Those. if you are a director, then you need to communicate with directors, if you are a commercial or financial director then you need your social circle. It is imperative to have communications outside the company, because when you are just “boiling” inside the company, you get stuck, your attention is only here and there is no way to look outside at your company and your activities. And when you communicate with people, then you have some new ideas, the opportunity to evaluate what is happening now and what you can improve.

Business woman must learn

It is important to be constantly learning. If this is not done, then the ways to get results and achieve goals become obsolete over time, and learning is the only way to start doing things differently.

Business woman should not miss the mood of her team

It is sacred for a successful leader to ensure that employees understand each other and maintain productive communication with each other. If I see that someone is in conflict with someone, I settle it here. I do not allow someone to swear at someone - when I see this, I do everything to cope with it. And people who are not configured to communicate and interfere with the work of other employees need to be removed from the team - this solves many problems in itself.

Business woman should not be in a bad mood

The leader must keep himself in a good emotional state. Because if you, as a leader, are crushed, then you don’t want anything - no goals, no control, no work. In fact, when you are in a bad state, you cannot manage normally. Therefore, sometimes a leader, especially a woman, needs to drop everything and go do what is pleasant. Everyone chooses something for themselves: massage, training, sports, extreme sports, family, children, etc. Everything that you like, that inspires you, that lifts you in emotional tone.

The 21st century is called the century of women. And it went from the last century, when women finally took their place in the field of wage labor, and then a firm position in the field of entrepreneurship. Every year there are more and more women in small and medium-sized businesses, and especially in the service sector - beauty salons, hairdressers. Moreover, it is not at all uncommon when a woman who is successful in business manages to be a boss, wife and mother at the same time. Modern business woman: who is she? How do women manage to take their rightful place in the world of men? Will talk to you about this today. online women's magazine Charla.

Woman in the business world: keys to success

Many men are sure that a woman works only because she is bored at home: at work, you can chat and gossip with colleagues, spend time, and do something to occupy yourself. Others sincerely believe that it is only a matter of salary: they say, if it were not for money, a woman would prefer to stay at home, read cookbooks with rapture, and take care of children. In a word, everything that a woman should do, according to the representatives of the strong half.

The strange thing is that few people understand: for many women, a career is just as important as for men. A woman who does what she loves enjoys it. She likes to realize herself, she likes to set goals and achieve them, she likes to show her professionalism, bring herself and others benefit. Business lady: who is she? This is a woman who likes to be independent. A woman who likes the idea that she is doing something important. Unfortunately, not every man can understand this.

It is also interesting that women in the business world have certain advantages over men. It is known that women are more attentive and sensitive, they subtly feel the intonations and facial expressions of a person, and this helps them a lot to establish mutual understanding with the interlocutor. A woman catches changes in the mood of the interlocutor, and can quickly reconfigure and change her behavior. It is much easier for women to adapt to the interlocutor, to speak his language. And this is the first key to success!

Any lady is a good actress, and therefore she can instantly change her image depending on the situation. In other words, in the field of building mutual understanding with an opponent, women skillfully bypass men. They have no equal in the ability to listen, in practicality and resistance to stress: even in the most difficult situations, a woman finds some way out. In a word, business woman- this is an actress: the ability to change the image depending on the situation helps her achieve the desired result faster than a man.

Business lady: who is she - a man in a skirt?

For some reason, the myth that business women are such masculine creatures who have no family, husband, or children is very tenacious. These beings think, speak and act like men, and all feminine qualities in them eventually disappear. Of course, such reasoning has nothing to do with reality: if a woman is successful, this does not mean at all that she has problems in her personal life, and she has ceased to be feminine and attractive.

Why is this stereotype so ingrained? Probably because a woman who is independent scares many men. If a woman is beautiful, successful, has managed to build a career, and at the same time she manages to be a beloved wife and a happy mother - this is too much. This arouses suspicion and humiliates men who have not been able to achieve much.

It is worth saying that the reasoning that a wealthy business woman is necessarily unhappy in her personal life, not loved, and at night sheds tears of loneliness in her pillow, is also characteristic of many women. This revolts them: a woman is not supposed to be so bright and independent! It's not a woman's business, it's a business. A woman should not compete with men, her place is in the kitchen, with children, in some “women's” work, after all. Unfortunately, such a stereotype is very firmly rooted in society: women have recently made a “quiet revolution” and began to claim their rights, so a bright and active woman still seems to many to be something alien.

In society, by inertia, they still believe that a woman should raise children, clean, cook, and wash. In a word, look after the hearth while the breadwinner earns money. And if a woman works, manages employees, returns home tired and does not have enough time to cook soup for her husband, then this is not a woman at all. However, examples of happy families prove something else: a woman can cost a career and earn money, and a man can take children to school, clean the house, cook dinner. And everyone is happy with everything. The wife did not become like a man in a skirt, the husband did not become a fan of soap operas. Unfortunately, public consciousness has not yet fully accepted this form of family relations. The strength of the stereotype is such that the man who does the housework is a gigolo, and his wife business woman- masculine careerist.

So who is she, a business lady? This is a strong and bright personality who is not afraid to go against the grain. public opinion. This is a woman who feels comfortable when she is doing something important and meaningful, who likes to show herself, her professionalism, her intellect. This is a woman who knows how to be herself both in business and in her personal life. She's the leader loving mother, beloved wife. She is a woman who keeps up with the times: a woman of the XXI century!

Alisa Terentyeva