Ready-made business plan for a gym with calculations. How to open a gym: buy equipment. Recruitment of service personnel

Being athletic has become fashionable today, and now everyone can transform their body in any gym, and today they grow like mushrooms. For a person who decides to change himself, build muscle, lose weight or just be in shape, there are no particular problems. Such a potential client needs to choose the best one for him. gym and work on yourself. And how to make the best gym and earn money? This is a really difficult task and a scrupulous approach is needed to create an excellent hall.

To get started you need detailed business plan organization and development of the gym. To draw up a business plan, specialists from various fields will be required, as well as (at this stage) consultation of representatives of licensing authorities and structures, such as: SES, fire service, architecture and others.

The main (general) business plan includes:

the main idea (what the hall will be focused on, its classification);
financial plan - it should include all costs from the cost of repairing the rented premises to the purchase of detergents and staff salaries;
marketing plan - it should reflect the strategy and marketing moves;
organizational plan, it will be the most extensive. It should cover information about: personnel and their number, logo, dress code for employees, promotions, list of services, level of simulators (budget, average, premium), models of simulators.

Classification and orientation of the hall

Opening just a gym is not a very profitable business. Most clients want a whole range of services - group yoga, pilates, crossfit, aerobics, massage, SPA - complex, swimming pool, cafe, children's room and children's fitness. These types of services will meet the requirements of any client and increase attendance. It makes sense to reduce the area of the gym with exercise equipment, and, accordingly, the number of clients involved at a time, but to make a range of other services. The reduction of the gym should in no case affect its functionality. The complex of simulators and sports equipment must be complete.

Promotions and promotional offers

Modern society is spoiled various promotions and discounts, so it will not be superfluous to make several promotions to attract customers. Some of the most popular and working promotions are:

various discounts for subscriptions;
gifts in the form of services from the list provided in the gym, or in the form of souvenirs with a company logo;
sale of stylish sportswear and accessories with the fitness center logo;
individual training as a gift;
Free protein and carbohydrate shakes and other sports nutrition or discounts on it;

Subscription price calculation

Pricing for services sold is based on the concept of a gym. The subscription should not be more expensive than your competitors. The average price of a subscription is 2000 rubles. It is very important to take into account all possible costs when deriving the price. The owner of the gym will bear monthly expenses in the form of utility bills. Utility costs should be taken into account as a percentage. For example, if the monthly cost of electricity, water and heating is up to 50,000 rubles per month, then we will pay the price for utilities in the subscription in an amount equal to one percent. The owner will decide how much interest to pay in order to minimize the risks. Perhaps 5% would be appropriate. In addition, the cost of a subscription directly depends on the concept of the hall. It is necessary from the very beginning to decide which audience the hall or center will be oriented towards. It is important to make sure that he meets the requirements and can provide all the services and conditions of a high segment gym.

The next cost to consider is taxes. Everything is simple here. We take the total cost of payments for the month and divide by the number of subscriptions. Of course, when opening the hall, the owner can only predict and count on a certain number of people. The effectiveness of the project, its profitability will depend on a well-designed project with cost calculations and a concept, a sufficient number of customers to make a full profit.

The next thing to consider is staff salaries. You need to calculate the amount as follows: divide the total amount of salaries for employees by the approximate number of subscriptions. The same goes for food costs.

Gym rental

The business plan for opening a gym from scratch includes such important items as renting a room and buying equipment. The average cost of rent is 1000 rubles per 1 sq.m. For a gym, you need at least 100 sq.m., and a gym of such an area will be considered small. Based on experience, the most expensive part of opening and promotion is renting a room. Even if you guessed right with the concept and with the place, your small hall will not be able to accommodate more than thirty people at a time, which will greatly affect your profit.

The location of the premises also plays a special role. Despite the brilliantly selected staff, the cost of a subscription and comfortable conditions, an unsuccessfully located room can erase all these advantages, and people refuse to study. Perhaps a great gym will initially lose its competitiveness. Keep in mind that ready business plan gym, most likely, will not take into account the nuances of rent and location. Another important feature of the room will be a powerful hood and the ability to ventilate the hall with large windows. Remember that the basement rooms for the hall were left in the nineties. Today, customers love the glass walls and the beautiful view of the city or park that opens up in front of them while running on the treadmill.

Trainers and special equipment

The gym should be properly staffed and give the opportunity to visit it to clients with any level of physical fitness and goals. Budget series of simulators domestic production will amount to 250,000 rubles. Some simulators, which are especially popular, must be duplicated. Even a small gym should have at least three treadmills, at least three benches with backrest adjustments and an impressive number of barbell pancakes, with a total weight of 600 kg. A very big plus would be the presence of two benches for the bench press. All these sports equipment will help minimize the queue to the simulators.

The number of simulators proportionally increases the possible number of people at a time in the hall. As for the minimum set of simulators, it should include block simulators and free equipment, including dumbbell rows and pancakes.

AT without fail must have the following trainers:

block flexors and extensors of the hips;
blocks for abduction and adduction of the hips;
crossover (horizontal and vertical blocks for traction);
power frame;
Smith simulator;
bench press;
hook-machine;
bench press at an angle;
bench for french press;
horizontal bench for bench press;
a simulator for reducing hands while sitting;
calf trainers;
block simulators and benches for twisting the torso;
bars;
pull-up bars;
back extension machine;
benches and barbells, dumbbells, pancakes;
rugs.

For group exercise rooms, you need equipment for strength and aerobic training:

step platforms;
bodybars and barbells with low weight;
medical balls;
fitballs;
rugs;
dumbbells of various weights;
jump ropes, rubber bands.

The amount of equipment depends on the area of the hall and the expected flow of customers (from 10 to 20 people per hour).

Service staff and coaching staff

It is very important to select competent qualified personnel, because profit will depend on people working with clients every day. Personnel must meet a number of requirements of the owner. Administrators must be proficient in sales techniques and customer communication skills. Also, trainers of the gym and group classes should be trained in the principles of effective sales, since clients communicate with trainers more often, and this is one of the opportunities to promote the rest of the center's services.

Know that most of the clients of the gym come to the coach. Remember, the coach must have such professional qualities as the ability to find an individual approach to the client, have deep knowledge in his field, and also, the coach must have a sporty, attractive appearance.

The main costs of opening the center

To open your own gym, you need to consider the costs of:

registration of an enterprise (IP, LLC);
taxes (STS 6%);
rent (with possible repair), average cost 1 sq.m. - 1000 rubles;
permit costs from public services(SES, Fire Service, etc.);
Sports Equipment. The approximate cost of simulators and other equipment is 350,000 rubles;
showers and locker room furniture - approximately 150,000 rubles;
other monthly expenses (taxes, utilities, rent, staff costs, etc.).

What profit can be expected?

The net profit from the work of the gym, usually does not exceed 30% of the revenue. But if you're not going to stop at the gyms dedicated to training, it can grow. In the fitness center you can open a shop selling sports nutrition with the ability to order cocktails to clients directly in the gym. An excellent solution would be to organize a fitness cafe aimed at healthy eating. Such a decision will give additional profit, and if you contact the opening of a point Catering there is no desire, you can find tenants and offer them the idea of such a "sports" cafe.

But the gym staff can also bring in additional income, especially if your club belongs to the premium segment. After all, now it is fashionable and productive to work with a professional trainer. So you earn 60% of the cost of an individual training, the coach's salary is usually 40%. For example, average price individual training is 1000 rubles, there can be ten of them per day, that is, you can earn 6000 rubles per day.

A sample gym business plan with calculations can be found on the Internet. Also, complete information on how to draw up a business plan for a gym with nuances and approximate prices. It will include some items that you may not know about, for example:

sales market assessment;
description of production management;
determining the state schedule;
calculation of expenses and revenues for the month, withdrawal of possible profit;
purchase of technical equipment.

After reviewing the information, the owner will know the approximate amount of investments to create a gym. Ideally, however, it would be to create a business plan yourself by choosing the most suitable and similar example of a gym business plan with your idea. The help of experts in various fields, such as an accountant and a professional trainer, will be appropriate.

Developing a business plan for opening a gym is a difficult and painstaking task that requires certain knowledge and experience, but is not something impossible. Fitness is a very interesting and diverse industry that can bring profit and pleasure from creating your own business. Own gym will allow you to create your own performing athletes, who in the future with victories will make the name of the gym prestigious. Own gym makes it possible to organize and conduct competitions in such disciplines as powerlifting, arm wrestling and other similar competitions. The main thing is not to rush and everything will work out!

In recent years, a healthy lifestyle has become more and more popular. Every person who wants to take care of himself switches to a healthy diet and starts playing sports. This trend in the world conquers not only already enough adults, but every day more and more spreads among young people.

Previously, it was quite difficult to find a special gym, except for rooms in state sports institutions. But in recent years, a network of such organizations has flooded almost every city. Even small towns can boast that they have establishments of this kind.

Accordingly, if there is demand, there must be supply. Great amount subjects commercial activities today they prefer to engage in the maintenance of gyms. Since the field is relatively new, the process of entering the market is quite simple. The main thing is to smartly present your services and interest the client.

Project description

Each entrepreneur must decide on the scale of his establishment. Here you need to understand that it is quite difficult for a beginner in the world of commerce to open a huge fitness center that will have absolutely all types of services. This is unlikely to happen due to the lack of material and financial base. As a rule, today most of the halls are opened for representatives of the middle class. These are quite small centers, which at the same time have everything you need for sports.

The description of the project must necessarily contain the main points that relate to the legal side. This is the organizational and legal form in which the hall will be registered, its name, founders, capital, etc. You also need to indicate the location of the premises. In this situation, it is necessary to understand that the club itself is best opened in a residential area.

The description is the very first part that contains the most general details about starting a business. It consolidates the most basic provisions, which in general make it clear the essence of the project itself.

Assessment of the market and prospects

It's important to appreciate state of the art market for services in this area. Every entrepreneur who wants to open a gym must include in his business plan an analysis of the situation of relations between competitors.

In this situation, we are talking about the fact that before prescribing more detailed provisions for running your business, you need to study the basics of other companies that provide the same services. What is this for? First of all, it helps to know the feasibility of such a project. If the results of the study show that there are several companies on the market, and customers prefer only one because of its advancement in all plans, then you need to think about whether it is possible to compete with such a company.

In addition, market analysis helps to determine which aspects of it are better to develop.

By looking at the overall picture of the gyms, each entrepreneur can independently understand what is popular now, and what can be done without. In this situation, you need to learn from the mistakes of others. For example, someone has created a sports center, and some part of it is not popular - you can remove it from your project.

Market assessment is one of the very first steps that an entrepreneur performs when starting a business. The results of the analysis of the commercial environment will show not only the need to create such an institution, but also encourage the use of the necessary areas of development.

How to open a similar institution - in the following video:

Financial plan

Great attention must be devoted to material support. In this situation, we are talking about finances. Naturally, each activity in the beginning requires huge costs. As we have already said, few people can afford to immediately create a huge sports center. Most entrepreneurs make out a small hall, which over time can turn into entire chains of clubs throughout the country.

Each businessman fix certain financial transactions on paper. You need to calculate at least approximately how much and on what you will need to spend. Typically, this part of a business plan compiled in the form of a table. It contains data on the scope of use of the amount of money and its size. Naturally, at this stage, the amounts will be inaccurate, but still it is worth proceeding from their proximity to reality. To do this, you can consult with people who have already passed such a stage, or simply ask the price of goods and services necessary to open your own sports center.

Sources of funds

If all material expenses were indicated, then it is necessary to prescribe exactly how they will be financed. It is necessary to indicate the sources of formation of such funds. As practice shows, they can all be divided into two groups:

own;
borrowed.

The first group, as it becomes obvious, is drawn directly from the entrepreneur's personal reserves. That is, there is no outside help in this situation. The person pays for all necessary purchases and bills on his own.

If we talk about the second type, then here we are talking first of all about loans. Every entrepreneur has the right to use banking services to provide loans subject to their return from certain percentages. Many credit organizations even have special programs for starting a business.

It is not necessary to borrow money from banks. It often happens that individuals borrow funds from acquaintances or other organizations.

It is quite rare to find these sources in their pure form. As a rule, in most cases, entrepreneurs use A complex approach, which involves the attraction of both personal funds and loans. This form allows for reduced percentage returns and greater personal involvement in the business.

Required equipment and personnel

After the theoretical planning approach has been implemented and funds have been found for its implementation, you can proceed with the design of the hall:

First of all, the room itself needs to be renovated. It is mandatory to install air conditioners in the hall with exercise equipment.
It is necessary to form shower rooms and changing rooms. Allocate a separate room for staff.
After all issues with the layout of the premises are resolved, you can proceed to the purchase of the equipment itself. If an entrepreneur has no idea what to buy first, then it is best to take the advice of specialists. They can be any person who is related to the administration of gyms. He will tell you what must be present without fail, and without what early stages can be dispensed with.
The staff plays a big role. Employees will be needed to work with clients on administrative issues, and specialists will also need to be found to help directly with the classes themselves. Here it is best to hire people who have a specialized education. They will be able to professionally approach each client and create individual training plans.

Opening hours and opening times

It is mandatory to establish at what approximate time the gym will work. Such data is the basis for all marketing activities. It is necessary to sum up the terms for obtaining a loan, carrying out repairs, recruiting staff, arranging the premises - all this together will allow us to determine the approximate date of opening.

Mandatory need draw up a work schedule. AT working week most people prefer to walk in the afternoon towards evening. Weekends are the opposite. So that the hall is not empty at a time when the number of visitors is the smallest, you can provide additional promotions that will attract a client.

Scheduling will become the basis not only for visitors, but also for its employees. You need to understand that the state prohibits a working day more than 8 hours. Therefore, either set the day within these boundaries, or enter a shift schedule.

Marketing plan

Advertising is of the utmost importance. It is important both before the opening of the sports complex and after it begins to function. It is best to write down in advance all the main points that relate to marketing moves. First of all, this is necessary in order to determine the financial costs.

AT this case you can use any sources - television, the Internet, newspapers, etc. effective tool will be the placement of big boards in the area of \u200b\u200bthe location of the institution.

Prior to the opening of the center, certain promotions can be envisaged. Since the hall does not yet have a client base, such measures will be more appropriate than ever. Studies show that discounts always attract people. Such a procedure will help the entrepreneur to form his initial list of clientele.

Planned revenue and payback of the project

At the very end of the business plan, you can specify what exactly the entrepreneur expects from his business. Here, the main provisions regarding the payback of the project are prescribed. This part needs to be done carefully. It is necessary to take into account the analysis of the market and the possibility of attracting customers. It is best to describe not the minimum and not the maximum results, you need to find something in the middle that will allow you to look at things more realistically.

By setting the average monthly income, you can easily calculate when exactly the project will be able to go to zero. Such actions are especially important for entrepreneurs who apply for a bank loan and provide this plan financial organization.

The total passion of Russians for sports and in a healthy way life leads to the fact that the number of fitness clubs is increasing exponentially. Businessmen are attracted in this business by the opportunity to attract customers different ages and social statuses. The example of teenagers and young people is contagious, after them their parents begin to lead a sports lifestyle, which leads whole families to the establishments in question.

In addition, if you do not neglect the preliminary calculations, you can easily minimize the likelihood of "meeting" with competitors. To do this, it is imperative to include a list of exercise equipment and their number in the business plan of the fitness center. Two clubs located on the same street 300 meters apart, but with a lot of visitors, is a vivid example of how the difference in fitness accents (one emphasis was on Pilates, the other on stretching) allowed the owners of the establishments to retain their customers.

We will consider a business plan for a fitness club located in the center of a city with a population of 800 thousand people. In this gym, the main emphasis is on CrossFit - the most common and accessible type of sports training for many.

Starting a business

Our ready-made business plan for a fitness club suggests considering such a form of business registration as an individual entrepreneur. It is inexpensive (about 4 thousand rubles), and the financial turnover is not expected to be large enough to open a company with limited liability. Opening of a sports club good example how you can save on position accountant, taking the latter for outsourcing. It is supposed to work according to the USN.

A good fitness center should have an attractive name for customers. The example prescribed in the document we are considering - "Black Panther" - is quite successful. People visiting an institution with this name understand that they will develop strength, grace and dexterity in themselves - qualities inherent in the panther.

Room selection

To open a gym specializing in CrossFit, a fairly large area is required. The easiest way, along which the analyzed business plan of a fitness club suggests going, is to rent a room with an area of at least 120 square meters. m. on the ground floor of a separate business center. The place does not have to be in the city center, but with good transport accessibility. Two hundred meters to the stop public transport, go to the city center 6-7 stops - these “coordinates” prescribed in the business plan are an example good choice places by businessman.

If you are planning your business "seriously and for a long time", it makes sense to draw up a lease agreement, which implies the subsequent purchase of the premises. If things go well for your company, this step will save significant funds in a year and a half or two, when the break-even point is passed and you can slowly buy out the premises from the profit.

Hall renovation and furnishings

Having decided on the room, you can begin to repair it. The main goal is to make the stay of clients in your fitness center pleasant and comfortable. It is better to paint the walls in warm colors, make large bright windows facing the sunny side, and ensure good ventilation of the hall. It is necessary to provide a hall, locker rooms and showers, as well as a training room, which will occupy approximately 70% of the total area of \u200b\u200bthe room. The cost of repairs and possible redevelopment will be approximately 120 thousand rubles.

As for the simulators, their list and prices are given in the table:

Name	Quantity	Price, rub./pc.
Gymnastic bars	3 pairs	3200
Swedish wall	4 sections	2550
Body trainer	2	5000
Squat Machine	2	4400
Jumping support	1	12000
exercise bike	2	3800
Machine "hyperextension"	2	5500
rowing machine	2	4900
Power horizontal bar	1	5200
Stretching machine	2	3400

The total cost of equipping the hall will be approximately 91 thousand rubles. We will make a reservation right away that this is a minimum. In addition, you can fit into this amount only if you buy equipment b. yes, but in working order.

In addition, the business plan provides for the purchase of furniture, mirrors and clothing sections, as well as the arrangement of showers and the purchase of detergent-detergents. All this will take about 45 thousand rubles.

The equipment of the premises for staff is another mandatory item of expenditure, for which 25 thousand rubles are allocated in the business plan.

Frame set

The personnel issue is very important for the fitness business, since your staff is the “face” of the institution. The popularity of the club will directly depend not only on professional qualities of your trainers, but also on their ability to get along with clients. Preference for employment should be given to experienced instructors with a specialized education or specialization. Employees go to clients in a unified uniform suitable for sports; during the working day, their behavior is regulated by the principles of corporate ethics.

The main vacancies of the opening fitness club are presented in the table:

Thus, you will need 168 thousand rubles for the salary of employees.

Club promotion

Start about a month before opening promotional activities, both offline and through the site on the Internet. All expenses, including the production and distribution of leaflets and the delivery of booklets to mailboxes, advertising in local media, must meet 15 thousand rubles. Monthly advertising costs will be at the level of 7-8 thousand rubles. advertising campaign can be considered successful if people come to your club not only from nearby areas, but from all over the city. They can be attracted by the terms of classes, prices or discounts.

Balance of expenses and income

In our example, the ratio of income and expenses is as follows

It is easy to calculate that the net profit will be approximately 108.5 thousand rubles per month. Considering that we are investing about 500 thousand rubles in the opening of the project, it will pay off under ideal conditions in 4.5 months, while the average payback period for the club is 12-14 months.

A fitness center is a business project that requires constant attention and a considerable amount of time. If you don’t regret either one or the other at the start, attract customers in every possible way and try to keep them, manage resources economically and develop related businesses under the supervision of a sports club aimed at maintaining and maintaining health, you can create a source of not only stable profit, but and moral satisfaction.

Here we will look at an article on how to open a gym, what you need for this, finished example business plan.

Fitness services are becoming more and more popular every day. This is due to the fact that in the world it has become popular to play sports. People want to go to the gym, they want it to be close to home. Some entrepreneurs think that trainees will pay attention to the quality of the simulators, the professional experience of trainers and instructors. In fact, these factors are taken into account along with the room itself, that is, in other words, for those involved, the design of the gym, its atmosphere, style, and so on are very important.

Business Plan: Gym From Scratch

We suggest you download a ready-made example of a business plan for opening a gym. It contains all the listed equipment that you will need, as well as approximate cost and profit calculations.

Do not forget that in your case all the numbers may be different, because the cost of a sports equipment has a rather strong range. In addition, the necessary furniture can cost differently.

How to open a gym

Consider information on how to open a gym point by point.

The most important

For the successful and quick opening of a gym or fitness center, it is necessary, as in other areas, to develop a clear business plan. It will bring good income the owner of the gym, as well as with the help of a business plan, you can avoid possible project errors. For a good profitability of an outdoor gym, you need the following:

Decide on a gym class. What kind of activity he will carry out is implied. Perhaps it will be a fitness center, or maybe a health complex, or a professional sports club.
Find appropriate place for renting premises. As said above, the demand for gyms is high, so it can be placed anywhere. The most important thing is to understand that the owner of the premises has a higher income than the entrepreneur who rents the gym. And, of course, in the case of a lease, certain limits arise, such as: the impossibility of redevelopment, a possible increase in rent, and other circumstances that may arise suddenly.
Need to do marketing research . That is in simple terms, is to study the area for the presence of gyms, find out the demand for these services, and so on.
Conduct an analysis of neighboring, similar halls. It is possible that similar gyms will be nearby, it is necessary to study their activities, experience and working hours, programs, payment.

As a result, having processed all the information, you need to draw up a small plan that will set out financial model, the competitive ability of the future gym with exercise equipment, and so on. If you are satisfied with the scheme of the business project, then the next step is to carefully develop the activities of the gym, perhaps inventing something of your own, unique.

Development of project details

You have certain financial options that you want to invest in the project according to the gym business plan. In order to avoid losses and unforeseen costs, you need to study, analyze all the subtleties organizational activities your sports club.

The first thing to start with is to create a competent design of the future gym. This also includes the location of cheap, changing rooms and everything else. That is, to draw up a specific plan of the room. Here it is best to seek advice from specialists - designers, as you may encounter certain problems. Surely these people will tell you what and how, and give some valuable advice.
In order to successfully select a contractor, check the building license. Also a huge plus is the experience in the construction of sports facilities, including gyms. In general, pay attention to the field of activity construction company, prices for services.
If your plans include the sale of sports nutrition, then you should remember that this requires special permission from certain authorities.
If everything is ready, then before starting work, place an advertisement for the gym, make sure that the level of training of the trainers corresponds to the current level of knowledge. Pay attention to prices so that they are not higher than those of your competitors. Your gym should be unique and first class to some extent, then people will choose you.
Keep track of the level of salaries of club employees, as well as pay attention to expenses and, in general, to the level of content.

Estimated Profit

To expand and attract people to the gym, you should carefully monitor the prices for services (they should not be higher than those of competitors), constantly develop a subscription payment system. This method will enable you to attract regular customers. And in general, direct your activities to stimulate purchases of subscription cards and everything else. There are also many ideas for creating various kinds club cards. It can be a premium (for regular customers, an unlimited number of trainings), standard program(for those who go to train as a recovery only a couple of times a week), economy (limited number of visits).

Gym management strategy

The design of the club you have come up with, the construction is on the verge of completion, now it is time to think about the management of the gym.

Buy equipment. It is best to buy high-quality simulators that advise specialized companies. This will help to avoid injuries, equipment breakdowns, as well as extend their service life.
Recruit only top-notch staff. Men are well suited as coaches and instructors. Polite service girls and so on. Make sure that you enjoy working with these people, then visitors will be able to communicate with everyone on an equal footing. Here the rule is welcomed: the success of the gym depends on the attendants.
Organize good advertising. It is best to do this near the club itself, as it is likely that visitors will live nearby.
Take advantage of the services advertising companies . Use the properties of advertising wisely and thoughtfully, and best of all entrust this work to professionals.

We hope that this information will help you open a gym and earn money.

External beauty excites both men and women, regardless of age and social position. Unfortunately, not everyone is capable of preserving the original forms given to each by nature.

A sedentary lifestyle, stress, problems at work and in the family - all this negatively affects the appearance.

There are folds, sides, extra pounds on the legs and in the neck. The buttocks lose their elasticity, and the muscles lose their former beauty, which becomes the reason for contacting a plastic surgeon, and if the situation can be corrected without resorting to such drastic methods, going to the gym.

Every year, hundreds of thousands of people around the world use the services of a gym, which allows us to talk about the profitability of opening and maintaining such an institution.

Relevance, development and prospects

When planning to open a gym as an independent business, special attention should be paid to possible prospects and stages of development. Before announcing your intention publicly, you must market analysis of similar services on the subject of relevance and demand for them among the population.

You cannot start an independent business in a region where the level of prosperity of the population does not allow you to spend money on paying for a gym. In addition, striving to become an independent businessman, it is worth paying special attention to developing a client base.

It is important to understand that the further growth and development of the gym is directly related to the number of subscriptions sold. In this regard, it is necessary to determine in advance the audience, the attraction of which will be the main branch of income. Gyms are most often visited by women and young men, so it is important to purchase in advance a certain number of simulators for pumping up the muscles of the body, abdomen and buttocks, and hire an experienced communicative instructor.

Legal part

When opening a gym, special attention should be paid to its capacity. According to the law, for 1 athlete who came to training, there must be at least 2 square meters of free space.

When planning to open a gym with attendance of up to 200 people a day, you need to rent or buy a room with an area of 100 square meters. If you plan to not only train indoors, but also go in for sports, swim, use the services of a sauna and a massage room, you need to count on renting a room with an area of 1000 square meters.

So, if the gym is designed exclusively for working with individuals, then it is enough for a citizen to register as a . In the case when it is planned to provide services to legal entities, it is also necessary to register as legal entity, for example, which will allow you to get a number of advantages when working with both individuals and individual companies.

If you have not yet registered an organization, then the easiest do it with online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant in your enterprise and save a lot money and time. All reporting is generated automatically, signed electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

Drawing up a business plan

Description of the enterprise and services

Before starting your own business, it is necessary to calculate the throughput and the number of halls for classes. A good gym should be well-suited for both men's and women's workouts.

Ideally, the training complex should accept up to 200-300 people per day, have clear zoning, women's and men's locker rooms, special simulators for group and individual training. Special attention should be given to the choice of specialists who are ready to provide customers with a wide range of services. Each gym employee should have a sports and medical education, ideally be sociable and ready to adequately respond to any emergency situations.

The competence of employees and the number of services provided are directly related to the profitability of the enterprise, therefore, with this particular issue, special attention should be paid.

Market and competitor analysis

Of no small importance when opening a gym is market analysis similar services based on consumer demand and the number of similar establishments of competitors.

The analysis will help determine the direction of the gym and identify potential clients. So, if there is already a gym in the area of 300-500 meters, it makes sense to study its audience, the cost of the services provided, the quality and equipment of this institution and try to make your own business a little more attractive.

In addition, most gyms are designed for economy class, it is possible that after analyzing the labor market, an entrepreneur will be able to build his business on attracting elite clients to training. In this case, the gym will pay off much faster.

Location selection

When opening a gym, special attention must be paid to choosing its location. The ideal option is to place the gym in a residential area, where housewives and young mothers who decide to correct their own figure could visit it.

When choosing a place, you should try to locate the gym near public transport stops and take care of parking. It should be understood that the favorable location of the gym will allow you to get the first hundred clients on the first day of work.

Premises selection

The room for the gym should be spacious and fully comply with sanitary and fire regulations. Experts do not recommend using old gyms for gyms, former stores and similar establishments.

Most of the premises intended for gyms are one-story, but if you wish, you can rent a two-story room. At the same time, showers, changing rooms, a swimming pool, a sauna and a massage room can be placed on the second floor.

Increased attention should be paid lighting and ventilation. It is important to understand that while playing sports, people sweat, their pressure may increase, and there may be a lack of oxygen. The presence of good ventilation and a specialist with a medical education in will help to avoid accidents.

It is important to pay attention to the fact that the visitors of the gym have constant access to a clean drinking water, it is advisable to install equipment for cleaning it in the room, as well as several vending machines for coffee and tea, which can be enjoyed in a special room for rest between workouts.

We decide on the idea and distinctive features of the future business

In order to achieve a big profit in the very first year of operation, it is necessary to decide on the main idea of the gym, which distinguishes this business from others like it. The above analysis of the supply and demand market, as well as studying the business of competitors, will help to decide on the idea.

It is important to understand that visitors pay attention not only to the arrangement of the gym, but also to advertising, signs, the opportunity to receive bonuses on the first visit and on the subsequent purchase of a subscription. Particular attention should be paid to the organization of one-time and permanent training, as well as their cost.

It may well turn out that flexible price policy will make the gym stand out from the competition.

Nobody wants to overpay where you can get the same services at the same cost.

Perhaps visitors will be able to interest sale of sporting goods, but for this you need to hire additional staff and obtain a trade permit.

Selection of equipment, furniture and interior items

Visitors to the gym pay a lot of attention to their own comfort, because the presence of spacious rooms, showers, changing rooms and sports equipment, required. All dressing rooms must be equipped with lockers for things, benches and hangers that can be locked.

Shower rooms should be equipped with at least 3-4 showers, fresh towels and even bathrobes for those who forgot to take them from home. It is necessary to take care not only about those who came to study, but also about those who came as escorts, perhaps one of them will sign up for the next lesson. For such visitors, as well as for those who want to take a break from constant training, a small buffet should be arranged.

If you plan to equip a massage room and a pool in the gym, you should also organize the issuance of swimming caps and worry about buying quality massage surfaces.

Recruitment

When opening a gym, it is extremely important select qualified employees– masters of sports, coaches with extensive experience. Each of the employees, regardless of their position, must be related to sports in order to be ready to explain to the confused client all aspects of the work ahead of him on his own body and mind.

For one hall with a capacity of up to 200 people, at least 3 trainers, several assistants, 1 account manager, 1 accountant, 1 cashier, 1 cleaner, and other attendants will be required.

Typically, gyms work in several shifts, which allows them to provide services to a larger number of people.

Based on this, it is necessary to calculate the schedule in such a way that the gym is open from about 7-8 in the morning until 23-24 in the evening, which will allow even those clients whose work schedule does not allow them to attend at the usual time.

Advertising, promotion

The opening of a new gym goes completely unnoticed for many ordinary people. To prevent this from happening, the entrepreneur needs to make a lot of efforts and spend some money on creating a favorable advertising image. It is advisable to use the services of radio and television, create a separate page in social network, or even your own website, order the production of contextual advertising.

The more magnificent and grandiose the opening of the gym, the more people learn about it with the help of advertisements in taxis and in crowded places, the more visitors will be at the gym.

Financial part

So, considering theoretical aspects doing business, you should go to the financial part of the business plan and calculate possible opening costs gym:

Room rental. Renting the premises together with the design will cost 1.3 million rubles a year.
Purchase of equipment for training. To purchase high-quality equipment, 1.1 million rubles will be required.
Buying furniture. 100 thousand rubles.
Advertising. 100 thousand rubles a year.
Marketing company, market analysis. 100 thousand rubles
Personnel selection. Wage one coach will be at least 50 thousand rubles per month, accounting services will cost 20 thousand rubles, service personnel from 10 thousand rubles per person.
Taxes. Part of the profits received will have to be paid as tax payments, therefore, when registering as a legal entity, this issue should be studied with special attention.

Total, novice entrepreneur would need about 3.5 - 4 million rubles.

Income of the gym are made up of the profit from the sale of subscriptions to:

individual lessons with a trainer;
group lessons with a trainer;
in the pool;
for a massage;
other types of services, including the sale of soft drinks, sports equipment.

With a gym capacity of up to 300 people a day, it will be possible to reach an income of up to 5 million rubles a year. By the beginning of the second year, you can increase the cost of the subscription and not just investments, but also start receiving.