With this legal form you can open a business with partners, for which it is not suitable.

Individuals who are the founders of an LLC should not be liable for its obligations with their own property - in case of problems, they lose only the contribution they made to the authorized capital.

There are other differences between individual entrepreneurs and LLCs related to the features and methods of management, lending and investing. To clarify complex issues and finally decide on the optimal organizational and legal form, you can use the advice of a specialist.

Registration as an individual entrepreneur

If you are going to open one small shop and do not have plans for further expansion, registration as an individual entrepreneur will be optimal. The application for registration can be downloaded on the website of the Federal Tax Service http://www.nalog.ru/cdn/form/4162994.pdf.

Choosing a taxation system

Renting space for a sports nutrition store

Sports nutrition is a fairly compact product. Showcases for its placement will not take up much space, and, therefore, store space can be quite small.To start in30 sq. is enough. m.retail space.

For a million-plus city, the rent for such a room, which includes payment utilities, can be about 60 thousand rubles.

Two good locations for a sports nutrition store

• a place with high traffic - for example, near the subway;
• a point near a large fitness club or near a sporting goods and sports equipment store - that is, a place where regulars of gyms and other athletes often visit.

It is also possible in the same room with a fitness club, combined with its fitness bar - that is, a place where athletes can look before a workout, after it, or even in the middle of a workout to have a little rest, relax and drink a cup or two of protein, gainer or energy.

After the lease agreement for the premises is concluded, you need to go through the necessary approval procedures in the SES, the State Fire Supervision Service and the city administration.

Store Equipment

If you are still not going to combine a store with a fitness bar, you will not need to purchase any special equipment. It will be enough to buy:

• racks and shelves;
• video surveillance if the store will work on a self-service system;
• cash machine.

Purchase of the initial batch of goods

The purchase of the initial batch of goods is the main item of expenditure. It will take about 15,000 rubles to purchase the minimum lot from wholesalers, and the minimum amount that it is desirable to spend on this is near200 000 rub. This money is already enough to create a good assortment - than more product, the greater the turnover.

Most consumers prefer products from foreign brands such as the German Multipower and Weider. It is considered to be of higher quality and more effective than sports nutrition of domestic manufacturers, and studies show that this opinion is quite true.

At the same time, the products of Russian companies have an important advantage - a low price. For this reason, it is often preferred by novice athletes and just athletes who want to save money. When choosing an assortment, you should also consider regional features: as a rule, the preferences of athletes in different cities and regions differ.

It should also be noted that sports nutrition must have state registration, which confirms its safety and compliance with the technical regulations of the Customs Union TR CU 021/2011.

Store staff

The best sales assistants will be people who play sports themselves and, therefore, are well versed in sports nutrition. Good sellers who can give the visitor competent advice on any issue is the main condition for successful trading.

Anotherimportant point -this isappearance of sellers.

If they look athletic and fit, and the male salespeople also have good muscle mass, you can expect customers to be imbued with confidence both in them and in the store as a whole.

Sports nutrition store business plan

Sports nutrition in the form of a small point - for example, on the territory of a shopping center - will require 300-400 thousand rubles or more. The exact amount varies by region.

Payback periods are influenced by many factors, but on average proper organization business can be profitable within six months.

If the business has already gained momentum, a good customer base has been developed, and contracts with suppliers have been concluded on good terms, monthly sports nutrition with an area of ​​30 sq. m. may look like this:

• revenue 500,000 rubles;
• net profit 50,000 rubles.

Nuances and possible problems when starting a business

Since sports nutrition is not an essential product, in times of crisis, its sales, as a rule, are significantly reduced. Therefore, the difficult situation in the economy - this is not the best background for starting such a business.

On the other hand, it was noted above that the number of people who take training seriously is quite large and is constantly growing, so the sports nutrition market is very promising, and if you have a good plan, you can successfully enter it even in difficult crisis years.

Since the share of domestic products in the sports nutrition market is low and does not exceed 10-15%, in conditions of a low exchange rate of the national currency or large fluctuations in the exchange rate, there may be problems with purchases that you need to be able to cope with.

And in conclusion, I would like to recall one simple thing: many people think about creating their own business, but only a few decide to get down to business. Meanwhile, opening a sports nutrition store can be the very step that will allow you to stop working "for your uncle" and lay a solid foundation for your financial well-being.

A well thought out plan of action good knowledge themes, perseverance and dedication will surely make it possible to succeed.

sports nutrition franchise you can find out in the following new video:

Health and activity is the dream of any sane person. For this reason, there are more and more people for whom their physical form is important. And the physical form, as you know, is impossible without physical activity (sports) and a healthy diet (sports nutrition) .

Demand creates supply. The increase in sports-oriented people has led to the active development of the business of selling sports products. For example, building muscle mass is possible only with proper nutrition athlete. Hence the demand for products that accelerate muscle growth.

Today there is great amount shops selling goods for athletes. The goods can be bought through online stores, as well as where classes are held, i.e. in sports and health complexes.

The business of selling sports nutrition in our country has gained popularity quite recently, but more and more of our residents, following the examples of Europeans, are interested in eating biological additives. Today, such supplements can be purchased not only on the Internet, but also in sports clubs.

When opening your business, first of all, conduct a study of outlets involved in this area, find out what problems they face when working with clients, what you can learn from them, and what is better not to do in organizing your business.

If you are going to open an online store and sell food on the Internet, develop a high-quality website with a catalog of goods, solve the issues of payment and delivery of goods to customers. Regularly advertise your project on special sites and forums.

Range

Many entrepreneurs make the same mistake when they focus on losing weight and building muscle. After all, there are other products and substances that are beneficial to health (vitamins, creatine, dietary supplements, etc.). Increasing the range, increases the number of "potential" buyers.

Also, in the course of your business, you can expand the range of products and, in addition to proteins, vitamins and creatines, also sell products that improve the condition of bones and ligaments.

Proper Marketing

Have good seller for the sale of sports nutrition is very important, but if a doctor is present in the store on a contractual basis, it will be very helpful. After all, it is better if the appointment schedule for the client was made by a person with medical knowledge.

Before you open a sports nutrition business, you need to find out how effective it is in your city, i.e. study the work of his marketing (research). To do this, visit the “larger” outlets of this system, playing the role of a buyer and, above all, find out all the problems that sellers and buyers face.

If for some reason the virtual commercial network(online store), then you will need a catalog site, as well as solving the issue with the method of payment and sending the goods to the client. You will need advertising on websites, forums and in in social networks.

We are looking for a supplier

Also, in a business organization, it is necessary to resolve the issue with the supplier of the goods. Now many companies in Russia are engaged in wholesale bio-supplements, but you can also look for a supplier abroad.

Look for a company that provides goods on the most favorable terms for you, and do not forget about the quality of the goods, because selling is not too good products, you can permanently ruin the reputation of your company.

The cost of delivery of goods affects the price, so you need to look for a supplier even before compiling a catalog site. Many Russian companies and firms offer delivery services. It is not uncommon for businessmen to look for suppliers on their own abroad.

Catalog

Product information in the catalog should be conveniently sorted. The client must receive complete information about the product (sports nutrition), just do not overdo it, everything should be to the point: price, in what form (powder, capsules or tablets), dose, time of administration, amount of nutrients, effects and contraindications. But if the buyer is very picky, then he should get more detailed information.

Shop assistant

When opening a business (selling sports nutrition), it is advisable to be trained by specialists, and if you hire sellers, they will have to be trained too. The seller must be in the subject and not intrusive plain language answer customer questions that will definitely arise.

Regular customers

It is necessary to include a business plan in the business to establish contacts with those who primarily need sports nutrition, these are athletes and coaches. At correct work with them, word of mouth will increase your customer base.

You should not lose your customers, it is advisable to take their phone numbers, etc. Loyal customers should have a discount, it's also worth knowing when their birthdays are. To do this, be interested in them, enter information about them in a special file cabinet. A loyal customer is the backbone of any business.

Market Promotion

Sponsor sporting events to promote your brand. Then skillfully placed advertising in the competition will make the business more famous, and therefore the product more sold.

A great marketing ploy can be to create a special form for clients so that they can record the changes that happen to them when they use sports nutrition.

A useful move will be the release of information booklets, which the client can receive for free in your store. In the booklet, you can describe in detail the properties and purpose of certain additives, their positive effect on the human body, etc.

It is worth focusing on different age and gender segments of the population. Sports nutrition can be useful not only for athletes, but for everyone who is interested in their health. These can be teenagers, women, beginner athletes, etc.

For some, muscles are important, for others, fat burning, etc.

Forward

Business goes from small to big. Let the initial assortment be limited, but as profits are made, the choice of goods (sports nutrition) will become larger. The main thing is to start a business competently, calculate everything correctly, the initial minimum should give a successful start.

Good luck with your business.

More and more people are getting involved in sports and a healthy lifestyle. For such people, sports nutrition and a variety of muscle mass growth accelerators were invented.

A survey by the Business Rating company showed that 58% of Muscovites regularly use sports nutrition, 27% from time to time, and 12% of the surveyed visitors to fitness clubs in the capital during the period of preparation for competitions. The main "eaters" of sports nutrition are men, their share is 78%. Although this study is contradicted by another study: more than half of Muscovites consider sports nutrition to be harmful. Passion for sports nutrition, as a rule, is associated with youth: 52% of respondents are consumers under 25 years old.

The situation with sports nutrition comes down to the point of absurdity when experts talk about professional athletes. Since human resources in sports achievements were already used up by the middle of the 20th century, professional sports without additives today turn out to be impossible.

A picture from the Soviet past: an athlete is sitting in the locker room before training, and in front of him is a saucepan with meat and eggs - foods rich in proteins. Modern sports nutrition has the form of powder, tablets, capsules, it is a concentrate of proteins, carbohydrates, amino acids, minerals.

Today in sports, even in amateur sports, it is impossible to do without specialized nutrition. Not only the achievements of the athletes are impressive, but also their loads. Back in the 1970s, there was no special diet, and athletes managed with ordinary food (of course, dietary). But the results were very different.

If you want to open your own sports nutrition store, then the first thing to do is to get acquainted with this market: visit the largest stores in your city, navigate the prices, ask sellers on behalf of an ordinary buyer about more popular supplements, their benefits, etc.

If you decide to create an online store, then it is worth developing a convenient and detailed catalog of goods, ensuring ease of purchase and prompt delivery to the buyer. You should also take care of advertising your site on sports resources and forums. This will help you find buyers.

Before planning an assortment of goods, you should decide on a supplier. There are enough suitable firms in Russia, although many entrepreneurs prefer to work with foreign companies directly.

It is noteworthy that athletes often learn about a sports nutrition store not only in training, but also at sports competitions. Therefore, it will be cost-effective to act as one of the sponsors of this event by placing a banner with your logo and coordinates in the hall.

A useful move can be an additional printing products, which the buyer will receive by placing an order with you or making a direct purchase. Bulletins can contain interesting information about the properties of vitamins, and, for example, a health calendar has been developed in which you can indicate not only the level of your well-being, but also the increase in muscle mass, or the number of kilograms that a person leaves after taking sports nutrition.

The main thing is that your policy is focused on a different gender buyer. Of course, men buy amino acids and protein more often, but fat burners and weight loss products are closer to girls.

Average trade margin in specialized stores is 20-50%. This is less than many department stores. But income is not generated by a large number of purchases. Exclusive items are usually expensive. Therefore, even with a not very large circle of clients, you can earn decent money. Moreover, the costs of a specialized store are less. For its organization does not require large areas. If average supermarket occupies a room of 250-270 sq. m, and some even more than 1 thousand square meters. m, then for a highly specialized store, 100 sq. m.

The profitability of a sports store is 25-30%.

Sports nutrition store business plan.

The direction of beauty, health and nutrition is always a profitable solution for business. And the modern trend to look good at any age is in the hands of entrepreneurs. Young people, in particular guys, are trying more and more on their bodies. And not only regular exercise helps in development, but also a special diet that will contain a large amount of protein, which will give the necessary muscle growth. You can buy such products only in specialized stores, which are becoming more and more in our open spaces.

The demand for such products suggests the need to open a sports nutrition store. The range includes both useful products and specialized supplements. Everything in the complex is a component of a healthy lifestyle and the development of a sports body.

The sports nutrition market is developing at a very rapid pace and the increase in demand is about 15%. At the same time, experts convince that the demand for products in large cities is more stable. All products are presented advantage from foreign manufacturers. And it is she who is in great demand. Especially we are talking about German brands, which, according to buyers, are more efficient.

Domestic products remain in the back rows, but they are more accessible to the buyer, and companies are at the stage of constant development, offering new products in this industry. And if you choose the right goods and pick up good location, then the sports nutrition store is doomed to success.

We choose a room.

Perfect Sports Store:

Area: from 150 sq. m.
Location: in mall or a crowded place where there are no network competitors nearby.
Average monthly profit: from $5 thousand.
Exclusive rights to trade in one or more trademarks.
Availability of liquid inventory.
Independence of business from the seasonality factor.
Qualified personnel.
Expanded brand.

When starting your own business, you also need to consider the possibility of selling products that improve the condition of muscles, bones and ligaments. Many of these products are advised not only to athletes, but also to adolescents, since often the body cannot comfortably adjust to the rapid growth of such tissues.

It is most profitable to organize a store at a large shopping center. And there are a number of reasons for this. First of all, a large number potential buyers that will be coming to the mall.

Secondly, there is a sports zone in the building. And if there is one, then it always makes sense to negotiate with the center about advertising.

To work, you need a small space - about 35 square meters. m. Most of the area will go under the sales area, the rest - under the warehouses. The room itself should be made in a harmonious style. It is important to have communications, good ventilation.

The premises must meet the standards of sanitary and fire safety. Renting a room will depend on many factors - location, remoteness from the center, price policy tenant and so on.

On average, you should count on $700-1.5 thousand.

Equipment.

In order for the store to function normally, you must purchase the following:

1. Racks for the presentation of products - $ 1.5 thousand;
2. Counter - $200-300;
3. Electronic balance - 50-80 $;
4. Cash machine - 150 $;
5. Refrigerated showcases - 1-2 thousand $;
6. Table and chairs for the seller - $500.

In total, the minimum set of equipment for the seller will cost about $ 5,000. An investment in equipping the store.

Formation of assortment and selection of suppliers.

Only an experienced person in the healthy sports nutrition industry will be able to form the most complete range of products. Therefore, if you do not have enough experience in this industry, it is worth getting recommendations from specialists.

Generally speaking, it is worth forming an assortment with a focus on such product groups: proteins or protein supplements, amino acid complexes in different compositions, mineral and vitamin supplements, fat burners, creatine, cereal bars for snacking, energy, complexes for ligaments and joints, products low calorie, sports nutrition for vegetarians and so on.

The assortment of such stores is simply impressive and it is important to choose popular manufacturers. It is important to create an assortment for different buyers so that everyone can choose something for themselves. Suppliers of products can be searched on the Internet. If we are talking about domestic products, then you should try to look for options for buying directly from the supplier.

For the purchase of goods and the formation of an assortment, it is worth preparing at least $ 3 thousand.

Staff.

Only two salespeople are required to operate the store. It is desirable that they be specialists in the field of sports nutrition. The ideal option would be to hire those people who themselves are fond of this direction of nutrition and occupy themselves.

The age of people does not matter, but goodwill, the ability to offer a product and tell about no will become an indisputable preference in choosing. Also, to control the financial situation, an accountant is needed at work. A specialist can be hired for remote work. The rest of the work (marketing, purchasing goods) can be taken over, and in the future, with the development of the business, invite a manager to work. Salary payments for staff will consist of a rate and a bonus part.

On average, you should count on $2,000.

Marketing.

Advertising of sports nutrition products will be effective in fitness clubs, sports complexes or gyms. To do this, you can agree on mutual advertising, when posters with your data are placed in the fitness center, and the complex is advertised in your store. For this, business cards, flyers or posters can be used. It is also important to create your website with further promotion on the Internet, which will help customers find a store in a nearby location. At the same time, it is important to design a shop window and a signboard well, to put signs for customers and potential buyers.

Attention is always attracted by the sight of a naked pumped up body, as one of the main desires of those who work out in the gym. Important to get regular customers. Discount cards will help to return for goods and if they give a good discount percentage, this means that the buyer will have a desire to return to the store to save. The broad product line will also be another key to success.

For the marketing part, you need to prepare about $ 300.

Basic costs.

A business focused on creating a store in the direction of sports nutrition will consist of the following expense items:

1. Premises rent - 700-1.5 thousand $;
2. Equipment - $5,000;
3. Assortment - 3 thousand $;
4. Staff - $2,000;
5. Marketing - $300.

To create such a business, you need to have start-up capital in the amount of 12 thousand dollars.

Profit and profitability of the business.

The income of the store will directly depend on the number of purchases, as well as the seasonal factor. In the cool season, the demand for such goods increases markedly. Especially we are talking about the spring period. And that's when it's most profitable to start your own business. Average check in the store is 17$. With a favorable location, from 15 to 20 purchases can be made per day. Then the daily revenue will be $ 255-340. The amount of monthly revenue will be 8-9 thousand dollars. After deducting all monthly expenses, the net profit will be $1.5-2 thousand. The profitability of the business will be about 20%.

The initial investment can pay off in 12-18 months.

Clients and development options.

The main customers in this business will be those who monitor their health and lead an active sports lifestyle. As a development of your direction, you can try to simultaneously open an online store and conduct business online. It is also worth looking for options for the formation of new points of the store.

Video - how to open a sports nutrition store:

Sports nutrition is a very popular product. Now a lot of fitness clubs are opening in the country, and people are increasingly buying subscriptions and starting to train in earnest. As a result, the sports nutrition market is also rapidly growing – by 17–20% per year in the regions and by 10% in Moscow.

Sports nutrition store: perspectives

Let's say a few words about how things are with sports nutrition in our country. There are few sports nutrition stores. If we talk about cities with a population of less than a million, then there are often simply no full-fledged stores there - only small outlets operate, where an extremely narrow assortment is offered. Because of this, many athletes order sporpit online or directly from foreign manufacturers, and then wait weeks (sometimes months) for delivery. It is clear that this state of affairs does not suit anyone.

Another favorable factor for entrepreneurs is associated with the artificial popularization of sports nutrition.

1. The owners and instructors of many fitness centers cooperate with sports nutrition dealers, and therefore actively promote the idea of ​​​​the indispensability of canned protein and creatine among visitors to strength halls. Beginners usually listen to them.
2. Experienced athletes know from their own experience that sports nutrition is good. Moreover, they treat the training process very responsibly and are ready to buy sports nutrition in the complex (protein, creatine, BCA and other supplements at once). Professionals and amateur veterans can spend from 10,000 to 20,000-30,000 rubles a month on supplements. Read the builder forums and you'll see for yourself.
3. More recently (in May 2015), enterprising online businessmen entered the market, actively promoting just one brand of protein over the Internet. Millions of people who were not interested in sports at all suddenly learned about sports nutrition. Naturally, many of them will continue to buy protein in the future, and stocking it in a special shop around the corner is easier, cheaper and more reliable than buying from someone on the other side of the monitor.

Only one minus can be singled out, but quite significant: good sports nutrition is practically not produced in Russia. If you open a sports nutrition store, you will only have to trade in foreign-made products (primarily German and American). This means that the purchase price will be tied to the exchange rate. If the ruble collapses again, it will be possible to burn out great.

How much does it cost to open a sports nutrition store?

First you need to decide whether you will open a store on your own or through a franchise. Note that buying a franchise greatly simplifies life. The cost of a franchise ranges from 100-150 thousand rubles.

How much to buy? If you immediately establish contact with reliable wholesalers, you will have to spend about 200 thousand rubles at least. There is no need to rent a spacious room for a store in the very center of the city, so the cost of rent will be small - in the range of 25-50 thousand rubles. You may need to hire a salesperson (although at first you can work behind the counter and on your own). average salary seller - 15-30 thousand, depending on the region. The amount of advertising costs varies depending on the region and promotion methods. As you prepare your business plan, be sure to include a contingency reserve.

Thus, the minimum amount for opening a store is 500 thousand rubles. However, it is worth considering that the exchange rate is still unstable, and the ruble may well collapse again. This, in turn, will directly affect the purchase price.

Is it profitable to open a sports nutrition store?

So, how much profit should you expect? Let's first define the markup. When buying sports nutrition from distributors or directly from a foreign manufacturer, you can make a markup of 40-60%. This is quite good.

If you live in a small town with few or no competitors, you will have buyers quickly. In Moscow and St. Petersburg, the situation with competition is more difficult, but even in the capitals, attendance will be good, especially if you are located near a fitness club.

Every mid-range fitness center has a minibar that sells protein shakes, creatine bars, and other "light" supplements. If you manage to negotiate the supply of your goods to fitness clubs - excellent, you can safely make a markup of 100-130%.

However, the ability to make a large margin does not guarantee success. If you do not gain good momentum, the business will not bring much income. It should be borne in mind that sports nutrition stores survive due to regular customers, so you have to constantly monitor the range and quality of the additives sold.

Of course, it is impossible to give exact numbers, but on average, the profitability of such outlets is 20%. If you reach an average turnover of 400 thousand rubles per month, you will be able to receive 80 thousand profits. The store pays off in a period of six months to two years. Having drawn up a good business plan and opened a sports nutrition store, receive decent profit it can be a fact. But there will be no super profits - this is also a fact.

How to open a sports nutrition store: step by step

Before opening a store, you have to resolve the traditional dilemma of start-up entrepreneurs: individual entrepreneurs or LLCs. Both forms have many pros and cons, which are pointless to list within the framework of this article. Perhaps, in the case of a sports nutrition store, the optimal form will still be an individual entrepreneur. You will be able to freely dispose of all profits and almost not bother with tax issues. IP is simple, fast and convenient. And if you open a store alone and do not hire a seller, the entrepreneurial option is completely ideal.

With regard to the taxation system, it is better to go the traditional way and choose the simplified tax system. One tax instead of three, the ability to choose a flexible tax rate, no paperwork - what you need for a small business. As for the general taxation system, it is extremely unprofitable and inconvenient at the start-up stage: deductions will be too large, as well as the volume of document flow. With VAT in DOS, too, not everything is going smoothly.

Before opening a store, you will need to go through four preparatory stages:

• register as an individual entrepreneur;
• register with the IFTS;
• obtain permission to trade in the SES and the State Fire Supervision Authority;
• obtain permission to carry out trade in the regional district administration.

Room selection

No need to rent a spacious room - rooms of 50 square meters. m. will be enough. A warehouse is not needed at all, because most of the goods can fit in the main hall (in extreme cases, a dozen or two cans can be kept in your apartment). Buy only used racks and counters - you can save a lot on them.

To place the store, you should choose one of the following places:

• a building near a fitness club (it would be just great if you can stay in the same house with such an institution);
• shopping center;
• sports complex;
• a large sports store (even if you manage to rent a very small room there, you will have many buyers).

Just do not rent semi-basement premises or offices in any yards. The reach of the audience will immediately narrow significantly.

Important nuances

1. It sounds trite, but the product must be of high quality. Athletes (especially bodybuilders and who consider themselves as such) really care about quality. You can't deceive them, they will immediately detect an unusable product, since experience allows. Sometimes even a torn protective film on the lid can cause a person to never come to you again. And at the same time he will tell all his friends who are jocks (and at the same time all the clients of the fitness club in which he is engaged) about what a bad store you have.
2. Target audience - men aged 20 to 28 years (70%). Most of them are students who want to quickly pump up, there are enough and former athletes keeping the shape. The core is men aged 25–28 with an average income of 30–40 thousand rubles. (in Moscow - twice as much). Clients over 30 are usually professional athletes. If they like your store, they will be purchased monthly for at least 10-15 thousand rubles. Women, alas, rarely buy sports nutrition.
3. Ideally, the sports nutrition store should eventually become something like an interest club. The most loyal customers will come to you on the recommendations of regular customers.
4. Supplement the assortment with thematic literature and training courses. Be sure to create a shop website and social media community. Advertising on the Internet is a powerful tool that, if used correctly, will allow you to increase sales at times. Let athletes from your city order supplements directly on the site. You only need to conclude an agreement with a courier agency or hire a courier under a contract.

Summing up

The niche of sports nutrition is promising and will remain so for at least another 5-6 years. Is it profitable to open a sports nutrition store? Yes, but not always. The consumer audience is limited, and you should not count on big profits. 50, 80 thousand rubles of net profit is an achievable result, but it will be difficult to overcome the bar of 100 thousand. True, well-configured online advertising can break through this ceiling.

Do not forget that the "sports" niche is very specific. It’s worth trading sporpit if you yourself are in the know (doing power sports now or have trained before). Without understanding the basics of bodybuilding and the principles of action of various sports supplements, it is difficult to find a good assortment and satisfy the needs of athletes and fitness enthusiasts.

The business of selling sports nutrition does not require large investments and the competition in this segment is still small. The need for such goods increases by 20% every year, the main consumers are young people involved in power sports.

Each of those who would like to start their own business asks the main question: how much will it cost? The most interesting is the business that requires minimum investment. This is understandable: making good money with minimal risk is the dream of any businessman.

The sports nutrition trade is a relatively young type of business that requires very little investment. There is little competition in this market: the distribution of sports nutrition is mainly occupied by small online stores located in Moscow and the Moscow region. According to experts, the annual growth of the market is at least 20%.

Sports nutrition: description, composition, consumer groups

What is sports nutrition? By chemical composition it is an absolutely harmless concentrated mixture of proteins, carbohydrates, amino acids and minerals.

Most often, it comes in the form of powder, capsules or tablets. Sports nutrition is produced from natural products: eggs, meat, soy, milk, etc. The basis of sports nutrition is protein, which is the main source of energy for an athlete.

Experts determine the following optimal composition of sports nutrition and the cost of these products per month:

• Protein mixtures for muscle growth - from 1,300 rubles.
• Carbohydrates for recovery after high energy costs - from 800 rubles.
• Creatine to increase strength and endurance - about 600 rubles.
• L-carnitine for burning fat - about 600 rubles.
• A complex of vitamins and minerals - about 600 rubles.

Consumers of sports nutrition are young people from 18 to 30 years old who are actively involved in strength sports, as well as professional athletes and individual age fans. various kinds sports.

It is better to open a business selling sports nutrition in cities with a population of over 100 thousand people, where there is sports schools, fitness centers, boxing clubs, etc.

Some of the main ways to implement sports nutrition:

• Organization of retail outlets in sports and recreation centers, gyms, sports clubs, etc. In this case, the administration of these institutions can be involved in the implementation, having interested it in a percentage of the profits.
• Organization of small (5-7 sq. m.) specialized departments for the sale of sports nutrition in large shopping centers with a large number of potential buyers.
• Organization of an online store for the sale of sports nutrition with home delivery.

The amount of capital investment in the business will mainly depend on the choice of the trading method. In case of organization sales department, costs consist of the acquisition of commercial equipment, putting in order outlet and purchase of goods. Most likely, this option will be the most costly due to the need for constant payment of rent and wages hired vendors.

Let's consider just such an option in more detail, since it is he, despite the costs, that looks the most promising because of the potentially highest revenue.

Organization of a sports nutrition store:

Location selection

It would be optimal to place a retail outlet in a large sporting goods store, shopping center, on the territory of a large sports and recreation complex, club or gym.

Leased area trading place depends on the expected volume of sales. There is no need to start right away with a store or a large department. At first, 5-7 square meters would be enough. m of retail space for one retail display with goods, and then, as demand grows, it would be possible to gradually expand retail space.

Formation of the assortment

The basis of the assortment of the sports nutrition store is:

• Proteins, creatine.
• Means for ligaments and joints.
• Fat burners.
• Vitamins, minerals.
• Amino acids.
• Protein-carbohydrate mixtures (gainers).
• Glutamine.

At least 100 thousand rubles must be spent on the purchase of the necessary assortment of goods to start the store.

The assortment should include the main running items that are in constant demand. As the implementation progresses, it is necessary to track the positions that are in high demand, and increase the purchase of these particular positions. To increase the volume of sports nutrition sales, consultations on this topic should be constantly held. Sports nutrition advertising should be a continuation of articles about healthy way life, the benefits of playing sports, etc.

The main task in organizing the sale of sports nutrition is the conclusion of contracts with suppliers of quality goods at low prices. When concluding contracts, it is necessary to proceed from the fact that the retail trade margin is at least 50%.

An example here is the German company Milei, which supplies sports nutrition at low prices. In general, direct contacts with importers are most advantageous due to the lowest prices. It can be more profitable only by self-delivery of goods. At the lowest prices, the retail margin can range from 50 to 100%. For each batch of goods, be sure to require quality certificates.

Financial expenses

To get started, registration is required entrepreneurial activity. IP will cost 800 rubles, subject to independent preparation of documents. Shop equipment(racks, showcases) will cost noticeably 50 thousand rubles.

Monthly expenses will be:

• Rent of retail space is approximately 10 thousand rubles per month.
• Purchase of goods - 100 thousand rubles.
• The salary of a sales consultant is 12 thousand rubles.
• Advertising - 8 thousand rubles.

Total: 130 thousand rubles.

It can be seen from the expenses that, when selling the purchase volume of goods for 100 thousand rubles with a mark-up of 50%, the profit will be 20 thousand rubles per month. To increase profitability, you should:

• Increase turnover
• By increasing sales to 200 thousand per month, you can count on a doubling of net profit, up to 40 thousand rubles.
• Increase the markup (reduce the purchase price).
• Reduce costs.

You can, for example, refuse the services of a sales assistant and trade on your own at first.

The business of opening a sports nutrition store is promising and has large reserves for development. It is better to start a business with a small trading department, gradually increasing turnover. The main thing in profitability is to find a supplier with the lowest prices for goods with guaranteed high quality. Good advertising is of great importance.

You should look for non-standard ways of working with clients. Income could be increased, for example, by the production and delivery of protein shakes to sports and fitness centers, sports clubs upon preliminary requests from customers.