Seriously different!
So, let's start with the most common classification by size and principles of work, describing all the main types that it encounters in work.
1. Hypermarkets
Large self-service stores with an area trading floor over 1000 sq.m. and an assortment of up to 80,000 items. Hypermarkets are located on major highways, have a parking lot. The basic principle of work is all purchases in one step. The standard shopper visits the hypermarket no more than once a week, but the occupancy of his cart is often limited only by the wallet. Here, skilful traps lie in wait for the client at every step, and as a result, half or more of the purchases are not planned in advance and are the result of a psychological impulse. Hypermarkets combine a policy of low prices for the most popular and seasonal goods, with a quite standard margin for the rest. Very often, these stores sell products of their own production.
The administration of hypermarkets prefers to deal with manufacturers, demanding significant discounts from them. Deliveries are carried out in accordance with the assortment matrix, each position of which is additionally paid. Sales are mainly carried out on their own equipment. Hypermarket managers take a rather tough negotiating position, which, frankly, is justified, because they really guarantee a significant amount of sales.
2. Supermarkets
Self-service stores with sales area from 300 to 3000 sq.m. Supermarkets are usually located in residential areas or areas with high traffic (for example, near metro stations). Classical supermarkets have a wide range of food, drinks, household chemicals and household goods, but there are also those specializing in the sale of non-food items. If the store has a high markup, then it is offset by a policy of constant discounts that encourage customers to visit. This category has more than two cash desks for settlements with customers.
Delivery of products to supermarkets is carried out by both manufacturers and official distributors. As a rule, there is a paid assortment matrix. Supermarkets often demand significant discounts and payment deferrals from suppliers, but can be flexible in negotiations.
3. Supermarkets
Sales area of at least 300 sq. m. Shops of the traditional form of customer service, through the counter. Usually located in residential areas. Sales are carried out by sections, with separate assortment groups: drinks, groceries, etc. They specialize in both food and household goods. Often there are mixed-type supermarkets with a predominance of products in the turnover. Pricing is unregulated (but very low for bread and milk). Payments can be made through the cash desks located directly in the sections or the general cash desk, but the goods are in the hands of the buyers only at the time of payment.
Filling supermarkets with goods is rather chaotic. Here they sell almost any product that may seem promising in terms of turnover and entry price. At the same time, supermarkets support a wide range of goods, which opens great opportunities for sales representatives.
4. Traditional stores
The most common category. Have a small area (from 50 to 300 sq.m.) Often referred to as corner stores. These are mainly food stores, but not rare and household ones. Customer service is carried out through the counter, although sometimes there is a self-service option (mini market). The markup is high. Deliveries, as a rule, are carried out by distributors, but often the goods are purchased independently at trading bases and the market. They usually have a negative credit history, so they pay on delivery. Due to limited working capital and retail space, the administration of traditional stores cooperates with a limited number of suppliers. At the same time, it is here that the widest opportunities open up for experiments with the assortment and placement of equipment.
5. Pavilions
Small retail outlets up to 20 sq.m. Sales are conducted through the counter and, as an option, through the window. They have a limited assortment, mainly quick-turnaround products of high demand and well-known brands. Pavilions can have food and non-food specialization.
6. Kiosks
Retail outlets without a trading floor, with small area. Sales are only through the window. The bulk of the turnover falls on impulse goods, cigarettes and drinks. May have a specialization: food, non-food, mixed type, specialists (newspaper, tobacco). Purchases of goods are mainly made independently in the markets and bases. weak.
The basis for the following classification is the format of customer service.
1. Counter outlets
Department stores, pavilions, traditional shops and kiosks. The display of goods is carried out on a showcase to which the buyer does not have access. Sales are conducted through the cash desk in the department or through the general cash desk of the store. This format is dying out in big cities for a number of reasons: firstly, many buyers are used to choosing, which they are deprived of in counter stores; secondly, such outlets are associated with poor quality of service and goods (which is often true!); thirdly, due to high prices (suppliers usually get the most profit from working with this particular format. Added to this is the need to maintain the staff and the owner’s family, which is superimposed on a modest turnover and as a result we get a huge markup of up to 50% on individual items ); fourthly, due to natural aging processes, the proportion of the population that is psychologically comfortable to buy here is decreasing. However, counters have the important advantage of providing a quick buy, as thriving kiosks near metro stations demonstrate, and this is their resource for survival.
2. Self-service stores
Hypermarkets, supermarkets, minimarkets, cash & carry). The work of such outlets is based on the principle of free choice and access to goods (with the exception of a few product groups). Sales are made through cash registers. A significant part of purchases in self-service stores are unplanned, which requires the owners to have a wide product range and, consequently, large areas and working capital, which leads to the widespread use of chain supermarkets.
Outlets are distinguished and price policy.
A) discounters- retail outlets that position themselves as economy class stores and are characterized by a low trade margin (no more than 20% or, subject to big discounts from suppliers less than the average for the region), ease of design of the trading floor (savings in equipment, primitive layout) and a limited assortment.
Discounters, in turn, are of two types: hard and soft.
Hard discounter has a small area for a supermarket (on average 800 sq.m.), an assortment of no more than 1000 items, a significant part of which are goods purchased regularly, minimal clearance, display is carried out on pallets and often in transport packaging.
Soft discounter. The main drawback of the stores of the previous type is not a very attractive image: overcrowding, queues at the checkouts, a small selection of goods and, as a result, they are not visited by the most desired and massive buyer, with an income approaching the average and above. However, this group of the population also wants to save money and soft discounters present themselves as stores for people who do not like to overpay. There is already a wider assortment (up to 2000 items), not luxurious, but quite a decent hall, where you can meet live employees.
A separate and rare type of discounter - category killer. The retail outlets associated with it, as a rule, have a limited range of goods with an extremely low mark-up, therefore, at the same time as the killer appears, sales of the corresponding products in the surrounding stores and kiosks practically cease.
B) The activity of mass markets is based on the principle: quality goods at reasonable prices. These include most existing supermarkets.
B) Premium. In this segment, there are retail outlets that sell, according to statements, exceptionally high-quality, exclusive and expensive products, which, however, does not prevent setting a huge margin on ordinary goods. They are positioned as stores for wealthy people and are located on prestigious streets and in expensive areas. The most common types are supermarkets and boutiques.
I’ll make a reservation right away that this classification is applicable only to large and network outlets. In traditional retail, pricing is not systemic, with a high margin. The only exceptions are retail outlets positioned as wholesalers.
Another classification takes into account the specialization of the outlet. In this case, it can be both universal, that is, selling a wide range of goods, and a specialist, limited to a narrow range of products (a specialist can be a classic bakery, tobacco kiosk, wine boutique, sausage shop).
Finally, the last classification divides outlets by distribution channels.
1. Network (organized) retail. Retail outlets of networks have characteristic features:
- centralized management carried out from the network office;
- low level of authority of the outlet administration (these include - the formation of current orders and the maintenance of internal trading discipline);
- centralized supply (a single contract with a supplier or supplies from a network distribution center);
- general assortment matrix and minimum, similar placement of goods on the shelves and pricing policy;
- unified design, network recognition;
- regulated, long-term and partnership relations with suppliers and manufacturers;
Networks include trade enterprises that unite at least three (although different companies have a different approach).
Neither the format of stores, nor belonging to one legal entity, nor a common sign are characteristic features networks. Many of the networks consist of completely different types: from shops with one checkout to hypermarkets. Sometimes network outlets have different names. Finally, when franchising, chain stores can be owned by several dozen owners.
2. To independent retail includes outlets of all types, from kiosks to supermarkets, that do not have the above features.
3. Wholesale outlets (English name - wholesale). They work with an ordinary buyer, and not only with legal entities (as distributors do). They sell small wholesale batches of products (usually from packaging) at a lower price than the retail price. They can have different formats, assortment and specialization (cash & carry, wholesale kiosk in the market, wholesale depot). When choosing a source of supply, they are guided by the minimum entry price.
Now consider a situation from field practice.
A certain Alik Guseinov owns six tents in the Southern District of Moscow. Is it a network or not? Huseynov himself believes that yes, and therefore requires discounts and other preferences. Let's think... Tents? In large cities, such networks are not uncommon. He does not have an office, but he certainly has a centralized administration. The vendors at the stalls never decide anything, citing Alik's ferocious nature. Hence, the second sign of the network is evident. Centralized supply also takes place. The owner every morning on the "GAZelle" goes to wholesale market and delivers goods to points. There are few independent suppliers and they are all “on the hook” with him. And yet it is not a network. The layout and assortment in different tents are different, and depend only on the will of the owner. Prices also vary both between kiosks and within product categories. The main thing is that almost all agreements are based on Huseynov's word of honor and the perseverance of sales representatives. And if tomorrow another supplier promises the owner a valuable gift, in an instant your display will be swept away from the window. Cooperation with networks implies long-term partnerships.
Networks and commonwealths of independent stores that unite in order to obtain a single profitable contract with a supplier. Indeed, besides this, they have nothing in common, and they remain the same independent “Birches”, IP Davydov, etc.
In addition to generally accepted classifications, companies use their own, used for more accurate planning and monitoring of work results. Why is this needed? Have you noticed, but there are supermarkets, even at the entrance to which, there is a feeling of complete abandonment? No, the supply of goods there, of course, is underway. But look around, the equipment from the manufacturers is old, the layout in them is sloppy, you can’t see the merchandisers scurrying back and forth, and the products of third-rate companies have triumphantly placed in the checkout area. And it's in the supermarket! And at the same time, there are small counter shops, impossibly cramped, with capricious owners, but it is there that real fights unfold for every centimeter of space, for every position in the assortment between trade representatives.
So what's the deal? In priorities. Outlets can vary significantly in terms of importance for a company depending on sales volume, specialization, markup, customer traffic, geographic location, surroundings, etc. For example, a specialist tobacco shop will undoubtedly be a priority for representatives of any tobacco company, even if it is located courtyard of the factory dormitory. And the tiny grocery store on “Tverskaya” (I’m not sure that there are any, but I’ll still assume for the sake of illustration), won’t absolutely all trade representatives in the territory direct their efforts there?
The most common is the division into categories: A, B, C and D, although in practice I have seen other options: like superior quality, high quality, medium and low. It is to stores and kiosks of type “A” that the maximum attention of management is riveted, where marketing budgets are directed first of all, and where it will be most difficult for you to fight with competitors.
In the article we will talk about what store formats are, and how they differ. In addition, you will learn what the specifics of Russian retail outlets are.
The current state of retail
Retailing is gaining more and more importance nowadays. It connects the processes of production, distribution and consumption, forming a single complex. Trade today has undergone significant structural changes. The number of markets organized spontaneously has been significantly reduced. become larger, and competition between them has intensified. Currently, retail trade is formed mainly commercial organizations, as well as individual entrepreneurs that operate within fixed networks.
Shops in the face of increased competition offer everything and services. To date, the state of the market is characterized by the presence of rigid structuring. In addition, new store formats are emerging. The development of trade is characterized significant changes in the forms of service and In this regard, the "Soviet" classifications no longer reflect its current state.
Classification criteria
It is more expedient to divide retail enterprises not only by types and kinds, but also by formats. The classification criteria in this case are as follows:
- range;
- square;
- price;
- form of trade service;
- atmosphere;
- location;
- target group of consumers;
- promotion.
The main formats of stores selling food products
In Russia today there are 5 main formats of stores that specialize in:
- convenience store;
- discounter;
- shop-warehouse;
- supermarket;
- hypermarket.
Let's briefly consider each of them.
hypermarket
Do you know the difference between a hypermarket and a supermarket? Many cannot determine what is the difference between them. These store formats differ retail area and range.
A hypermarket is a store that is larger than a supermarket. Its area is at least 10 thousand square meters. m. It also differs from the expanded supermarket, which ranges from 40 to 150 thousand items.
One or more parking lots of a large area are organized for customers. This is explained by the fact that buyers usually come to hypermarkets by car. In these stores, unlike other formats, it is required to pay great attention to the convenience of visitors staying in them for a long time. Toilets are required Catering, playgrounds, product packaging areas, recreation areas, etc.
Supermarket and convenience store
The area of the supermarket - from 2 to 5 thousand square meters. m. This format implies a spacious room, the presence of access roads, a convenient location of shops, a cozy atmosphere, Beautiful design interior. Assortment - from 4 to 20 thousand items.
Hypermarkets and warehouse stores operate in the economy and middle market segments. Compared to supermarkets, they are more democratic. The economy supermarket is divided into separate categories based on price. In addition, it can be supplemented by a convenience store - a new format. It is conveniently located, has extended opening hours, and sells a limited range of FMCG items.
Store-warehouse
Store-warehouse often open wholesale firms who can purchase large quantities of goods at significant discounts from manufacturers or other suppliers. They can also be organized by companies that are distributors of a particular product. At present, the proportion is decreasing every year. wholesale trade. Many manufacturers work directly with retailers. The store-warehouse in this case is a good "transitional" stage from wholesale to retail trade.
Back in the 1960s, this format was formed. At first, the customers of such stores were representatives of medium and small businesses interested in buying small quantities of goods at a low price. This format is determined precisely by the contingent of buyers, and not by sales volumes. It implies payment of the purchase in cash, and then the client himself takes the goods away. Cash and self-collection allow such stores to increase the turnover of funds for goods, while reducing
Discounters
Speaking of discounters, it should be noted that they attract not only low-income buyers. They are visited by consumers with average and even with high income. Thus, discounters adapt to the needs of buyers.
As you remember, store formats are distinguished by area, assortment, price of goods and other criteria. As for discounters, their area ranges from 500 to 1.5 thousand square meters. m. The range of goods is quite narrow, Additional services are not provided. No interior design is envisaged, except for the network's corporate design and consumer information.
These shops are located in residential areas as it is expected that visitors may not have their own transport. A small number of discounters designed for car owners are located at the intersection of major highways, usually within the city.
The specifics of Russian stores
The new store formats listed above combine the use of the following marketing and trade methods: self-service to consumers, the presence of a mixed assortment, networking. In the same time Russian enterprises, which work within their framework, have a number of features. Firms operating in the format of hypermarkets, for the most part, comply with Western standards. However, the principles of operation of Russian discounters, supermarkets, convenience stores have their own specifics. They do not meet the format standards adopted abroad. This applies mainly to pricing policy.
For example, Western enterprises of the format "at home" set a high margin on goods. This is due to the fact that these stores have a convenient location, which is considered as a service. The format "at home", adopted in Russia, is somewhat different. Its specificity lies in the fact that this store corresponds to the purchasing power of the inhabitants of the area where it is located.
Clothing store formats
A market, a department store, a pavilion are concepts that every Russian can define. The formats of small clothing stores, designed for a buyer with an average or low income, are also familiar to us. However, today there are more and more new words that denote types. We suggest you consider some formats of clothing stores that have relatively recently emerged in our country.
Boutique
Boutique is a word of French origin. That's what they call small shop expensive and fashionable goods. Boutique - a store that sells exclusive clothing and accessories. Its range may include clothing from several brands, but not necessarily. The boutique can also be the official outlet of famous fashion houses. In other words, it can be both multi-brand and mono-brand.
This term in the modern fashion industry is also called an expensive and fashionable clothing store, which is distinguished by a high level of service, exclusive design of the premises, an assortment of goods, a bright corporate identity and has a certain target audience(men and women with middle and high income).
Showroom
Showroom is a word translated from English meaning "showroom". This format of the store involves a room with a showroom, which presents samples of the collection of brands. Companies that do not distribute their products themselves only provide distributor addresses and product information in their showrooms. At the showrooms of firms distributing goods, it is possible to make bulk purchases.
In our country, many such stores arrange sales of clothing samples that are presented in them. In addition, they can specially bring shoes, clothes and accessories from abroad that are not sold on the Russian market. They sell these things on "demonstration sites", which, by the way, contradicts the format of the world's showrooms.
Concept store
All new store formats are gradually penetrating our country. One of them is a concept store. Translated from English, this word means "multifunctional store". These outlets are not yet very popular in our country, but concept stores are ubiquitous in Europe. The term itself originated in the late 1990s. It was then that it was invented new way organization of multi-brand boutiques. The main idea was to present an expensive "lifestyle" to the visitors.
Items sold in concept stores are often completely heterogeneous, but they are united by a certain concept (idea). This store should create a special atmosphere and space that helps convey a certain worldview to the buyer. Classic concept stores feature only rare and limited edition items, but they are designed for consumers with different levels income.
Currently, these and other store formats are gaining more and more popularity. Russia is gradually assimilating the experience of Western states, where trade is still better organized than in our country. Foreign store formats, the types and types of which can already be found on the territory of the former Soviet Union are constantly evolving. It must be assumed that great changes await the inhabitants of our country in the future.
The state of the wizard when filling out the directory of outlets
Warehouses, shops, production shops, cash desks, bank accounts - all this is stored in the directory of outlets. More precisely, Outlets can be described as structural units with different functions. This could be the warehouse where goods arrive, where they are stored, and where they leave. It can be a store that, like a warehouse, deals with goods, but at the same time it also cash transactions. This could be the head office. It could be a bank account.
When a new outlet is introduced into the system, both commodity and monetary transactions can be reflected on it. What role this outlet will play is decided by the system administrator. For example, we enter a point of sale central warehouse. By the nature of the activity, only commodity operations take place in the central warehouse - the arrival of goods from suppliers and its transfer to other outlets of our company, for example, to stores. Accounting Money not available at this outlet.
Another example is a bank account. In this case, only cash transactions are carried out - the receipt of money from buyers, payments to suppliers, cashing out, etc.
In the store, both commodity and monetary transactions take place. At the same time, if the store has several departments, they can be counted as separate outlets. In the same way, cash desks can be distinguished as separate outlets. But this is already true for large stores with complex organization.
As we can see, the outlets in the TCU play the role structural divisions companies. Retail outlets can also be combined into groups, if necessary (with a large number of outlets and a complex hierarchical structure of the enterprise).
Each outlet can have its own bank and tax details. For example, if a flask is set in the outlet card Substitute Bank details from system parameters, then the details in reports and documents will be taken from the general settings of the program. If this checkbox is unchecked, then the details will be taken from the outlet's card. Thus, it is easy to set up most of the points with common props, and some points with their own. This is especially true when a company uses multiple legal entities or individual entrepreneurs.
To enter an outlet, execute the command Add a trading point (shop) on the taskbar of the wizard and click on the link Edit directory. In the directory of outlets that opens, click on the button Entering a new. The store card will open. Enter the name of the outlet and that's it necessary details and press the button Apply.
Primarily, what is a trading channel?
A trading channel is a price model in which the movement of quotes of a currency pair occurs within a certain trading range during certain period time.
That is, on the one hand, the boundaries of the channel are represented by the resistance level, on the other hand, by the support level. Depending on the direction of the trend, a descending, sideways and ascending channel is distinguished.
Now, about building trading channels:
Upward trading channel. To build it, it is enough for a trader to draw a trend line through the two lowest prices and parallel to the trend line - a line at the highest price point. In this case, the maximum price point must be between the two minimum points.
Downward trading channel. The trend line is drawn along two maximum price points - candles, bars and a line parallel to it, which passes through the lowest point. In this case, the price minimum point must be between the two minimum points.
A distinction is also made between confirmed and unacknowledged channels. A confirmed channel is one in which the upper and lower boundaries (support and resistance) have two price touches each. If the support or resistance line is based on one point, such a channel is considered unconfirmed.
Channel trading is a widely used and quite attractive strategy for many traders and is regularly used in practical trading. The strategy is highly profitable with a fairly low level of risk.
For practical trading in the channel, the trading channel should be divided into three zones - the line in the middle of the trading channel, and also, as shown in the figure, at a distance of approximately 10% from the support and resistance lines of the channel.
It is necessary to trade not inside the channel, but strictly from its borders (sales and purchases levels) towards the opposite border. To use this strategy, it is desirable that the width of the trading channel be at least 30 points, and preferably 30-50 points.
Channel trading. A position is entered when the price reaches the buy or sell level (zones). Entry can be made by both a market order and a pending order. A protective Stop-loss order is placed outside the channel, at the level of 10-20 points or according to your approach to risk management or a percentage of the deposit amount. Profit fixation is carried out upon reaching the level (zone) of the opposite border. You can also close part of a profitable position in the middle of the channel, and the second half of the position - upon reaching the opposite border.
The main mistakes when trading in a channel:
The entry into a trading position takes place inside the channel - "after" the price. It is necessary to trade strictly, from the boundaries of the channel and wait for the price to reach these levels
Placement of a protective Stop-loss order at a close distance, which leads to closing the position when the price slightly goes beyond the support and resistance lines of the channel
Transferring Stop-loss to the breakeven level is too early. It is recommended to wait until the first counter fractal closes, as the channel borders are often retested. When closing the opposite fractal in the zone of decrease, the Stop-loss order should be moved along the fractal, and not according to the breakeven level
Closing a trading position prematurely. Discipline should be observed, or a partial exit from the position should be used
Closing a position manually. It is better to close the position with a close stop order and only if the price approaches the border. Otherwise, we will be knocked out of very profitable trades in the event of a true breakdown of the channel.
Also, when trading in the channel, you can additionally use indicators (stochastics), which give signals for a reversal and a correction. In the case when the stochastic generates a reversal signal (Kane's hook), and the price at this time is far from the sell or buy zones, such a signal should be ignored. If the signal appears at the moment the price reaches the channel border (in the 10% zone), then such a signal should be considered true. Professional traders often use at such moments adding to open positions, but it is better not to use this technique for novice traders.
Trading strategy for the breakdown of the channel borders. It is also a commonly used trading strategy.
Trading on the breakdown of the boundaries of the trading channel consists in opening positions to sell when the price breaks through the support zone or to buy when the price breaks through the resistance zone. The strategy works effectively in trending markets and it is not recommended to trade it in a flat market.
The position is opened after the channel levels are broken through in advance certain levels, which are at the distance you choose from the channel line. The Stop-loss order is located inside the channel, more often in the middle of it, if this does not contradict your risk management strategy, or inside before the border of the broken channel.
After the price breaks through the boundaries of the trading channel, several scenarios for further price movement are possible:
Sharp strong unidirectional price movement on large trading volumes
Price movement with repeated testing of the border of the broken channel (return to the border) and its continuation in the direction of the channel breakout according to the following scheme: breakout - rollback - continuation of movement (see figure)
False penetration of the channel borders, when the price, breaking through the support or resistance line, after a short period of time, returns back to the channel.
For novice traders, the best option is to enter a trading position after retesting the broken channel boundary. This is a more reliable signal, and even considering that you can miss a strong movement, you don’t need to get upset, since opening trading positions following the movement often ends in a false breakout and, accordingly, losses.
It is also necessary for a novice trader to remember that a buy signal will not be considered reliable if the price breaks through the upper limit of the ascending channel and vice versa. When using a trading strategy to break through the channel, you must be guided by the following important rule: reliable signals are signals that occur when the lower boundary (zone) of the ascending channel is broken, and the upper boundary (zone) of the descending channel. Breakouts in the upward and downward channels in the direction of their direction are also possible and often occur, but in such a situation, these signals should be confirmed by other technical indicators. For example, a breakout of the channel boundaries on a large trading volume.
The closest reference point for taking profits or partially closing a position is a level that is located at a distance equal to the width of the broken channel, pending from its border. If the price, after breaking through the boundaries, returns to the channel, then such a breakout should be considered false and the trader needs to close the position. Also, it is very important that traders evaluate the breakout only when the price of the candle or bar closes outside the channel and not react by opening a position emotionally only based on the fast price movement.
The main advantage of this strategy is:
- the possibility of obtaining a sufficiently large and quick profit, since when the price exits the channel, the movement is often very strong
- the relative reliability of a trading signal about the intended direction of movement with the ability to enter a trade with low risk.
TYPES OF SHOP.
| Parameter name | Meaning |
| Article subject: | TYPES OF SHOP. |
| Rubric (thematic category) | Marketing |
III. OUTLETS.
FOUR PRINCIPLES OF MERCHANDISING.
1. Exposure. The product is clearly visible to the buyer.
2. Impact. The product looks good and convinces in the purchase.
3. Price presentation. The buyer must understand the benefits of the purchase.
4. Convenience. Products can be taken by hand.
Merchandising for the manufacturer is
last chance to show the product to the buyer; the ability to influence the choice of the buyer; a way to push him to buy more units of the product.
Retail merchandising - every retail outlet is interested in creating an effective stock of goods and presenting them to customers in the hall in the best possible way.
Merchandising for a retail outlet is an opportunity to maximize revenue per unit of shelf space; opportunity to increase the number of regular customers; a way to increase the efficiency of the sales floor staff.
Cash and Care. CASH AND CARRY. Trade area: 1000 m2 and more. Service mode: self-service. Consumer Behavior: Buyers visit on a scheduled basis, the goal is to buy products in small bulk. Behavior of competitors: the main assortment of almost all manufacturers.
Hypermarkets. Trade area: 1000 m2 and more. Service mode: self-service. The size of the main selling point: more than 15 meters. Consumer Behavior: Shoppers visit on a scheduled basis, the goal is to buy products for the long term or for every day. Behavior of competitors: a complete range of almost all manufacturers.
Supermarkets. Trade area: 300-1000 m2. Service mode: self-service. The size of the main selling point: 5-15 meters. Consumer Behavior: Shoppers visit on a planned and impulsive basis, aiming for long-term or everyday groceries. Competitive Behavior: Core product range of most manufacturers.
Minimarkets. Trade area: 50-300 m2. Service mode: self-service. The value of the main point of sale: up to 5 meters. Consumer Behavior: Shoppers visit on a planned and impulsive basis, the goal is to buy items for every day. Behavior of competitors: the main range of the most famous brands.
Discounters. Trade area: > 300 m2. Service mode: self-service. The size of the main selling point: 7-10 meters. Consumer Behavior: Shoppers visit on a planned and impulsive basis, the goal is to buy products for the long term and every day. Behavior of competitors: the main range of well-known brands.
Shops with trade through the counter. Trade area: 50-300 m2. Service mode: no self-service. The size of the main point of sale: up to 3 meters. Consumer Behavior: Shoppers visit on a planned and impulsive basis, the goal is to buy items for every day. Competitive Behavior: Top Selling Items of Brands.
TYPES OF SHOP. - concept and types. Classification and features of the category "TYPES OF OUTLETS." 2017, 2018.