Undoubtedly, the grain market in Russia is well developed. At the beginning of the last century, it was our country that held the leading position in the export of grain in the world, which we managed to maintain until today. By this indicator last year managed to get ahead of such giants as the US and Canada. The domestic market is full of small joint farms, which are unable to properly organize sales. There is an acute need for intermediaries between producers and consumers. For this reason, we propose to consider a business plan for wholesale trade grain with calculations.
Work algorithm
Before drawing up a business plan for the wholesale grain trade, it is worth delving into the specifics of the business and understanding what's what. The algorithm for doing business is as follows: the reseller buys wheat and other grain crops at the time of harvest. As a rule, then the price of grain is the lowest in the whole the production cycle. Although there may be exceptions here: fluctuations in the exchange rate of the ruble and gasoline prices, changes in the climatic and economic situation.
Like the market valuable papers, the intermediary must capture the slightest impulses in grain prices and analyze the data received. Based on the results, the reseller must predict when maximum price and when to sell grain. There are some trends here: usually the maximum price is reached in late winter - early spring, when most of the stock has already been used up.
Harvest should be bought in the Krasnodar and Stavropol Territories, Rostov and Voronezh Regions. The best distribution channels are abroad or to the northern regions. Buyers are ready to take the product at an inflated price, but the logistics costs in this case increase significantly. In addition, deliveries will be accepted from several thousand tons, so significant investments in purchase and storage will be required.
Business risks
The agricultural market for the sale of grain is well developed in Russia, and all acute issues have long been resolved. What you need to pay attention to when buying grain for resale:
- Before purchasing grain, it is necessary to take the product for quality examination.
- Grain is taken for verification from different storage locations. Unscrupulous entrepreneurs hide low-grade grain under the top layer of class I.
- The examination is carried out in special laboratories, institutes and elevators, the results are documented.
- It is necessary to study the technical parameters and GOSTs for grain to facilitate the determination of grain quality.
- Do not neglect the search for clients on the Internet.
We equip the hangar
If you decide to get serious wholesale th grain, you just need to build your own storage hangar. Example. To sell grain to flour mills, the volume of delivery must be at least 1000 tons of grain. It will be extremely difficult to find a manufacturer willing to sell and deliver such volumes. Therefore, the reseller buys grain of the specified class from several dozen small farms, accumulating goods in hangars.
The warehouse must strictly comply with government requirements on:
- scale.
- temperature.
- ventilation.
- Sanitary condition.
The hangar must be insulated, well ventilated with the function of maintaining constant humidity and temperature. The required storage area for 2,000 tons of grain is at least 1,000 square meters. Finding such a hangar for rent is an impossible task. The most obvious is to build your own warehouse visit.
To build, you will need to go through several stages:
| № | Stage | Price |
| 1 | Finding a place | – |
| 2 | Conclusion of a land lease agreement for 5 years* | 500 000 |
| 3 | 200 000 | |
| 4 | Obtaining a building permit | – |
| 5 | Foundation device | 3 000 000 |
| 6 | Construction manufacturing | |
| 7 | Mounting | |
| 8 | Additional work | |
| Total | 3 700 000 | |
Organizational moments
AT this case the best choice organizational form there will be an LLC with a simplified taxation system. This form makes it possible to enter the international market and cooperate with major market players. To engage in speculative business, it is necessary to license the activity for storage of grain.
To legally register a business, you will need to go through the following steps:
| № | Stage | Price |
| 1 | LLC registration (state duty) | 4 000 |
| 2 | Registration with the tax office | – |
| 3 | Submission of documents for licensing | 300 |
| 4 | State duty for obtaining a license | 1 000 |
| 5 | Contract for maintenance of ventilation for a year | 30 000 |
| 6 | Security system installation | 100 000 |
| 7 | Contract for disinfection and deratization | 30 000 |
| 8 | Obtaining permission from Rospotrebnadzor | – |
| 9 | Obtaining permission from SES | – |
| 10 | Obtaining a Fire Supervision Permit | – |
| 11 | Notification of Rospotrebnadzor on the launch of the project | – |
| 12 | Seal | 1 000 |
| 13 | Registration of current account | 2 000 |
| Total | 168 300 | |
Technical equipment
It is noteworthy that this business does not require specific equipment. The only exception will be a truck ("KamAZ") for 12,000 kilograms. On the secondary market they can be found for 2,700,000 rubles. In addition to large expenses, you will need:
- Work phone.
- Computer with internet and printer.
- Grain loader.
- Shovels, bags, buckets and other small household utensils.
About 300 thousand rubles will be spent on these needs. Total for everything necessary equipment need 3,000,000 rubles.
Staff
For normal operation you will need:
| Employee | Qty | Payment form | Salary part | Minimum percentage depending on volumes | Total for all employees | Maximum percentage depending on volumes | Total for all employees | Payroll with deductions | |
| Driver | 2 | Salary + interest | 10 000 | 5 000 | 30 000 | 39 060 | 30 000 | 80 000 | 104 160 |
| Sales Manager | 2 | Salary + interest | 10 000 | 5 000 | 30 000 | 39 060 | 40 000 | 100 000 | 130 200 |
| Handyman | 2 | Salary + interest | 8 000 | 5 000 | 26 000 | 33 852 | 20 000 | 56 000 | 72 912 |
| TOTAL | 6 | 86 000 | 111 972 | 236 000 | 307 272 |
Since the grain wholesale business is seasonal (June-July and February-March), the maximum payroll falls on 4 months. The remaining 8 months of the year, employees will receive minimum payment, because almost all work will be suspended. Thus, the annual payroll is calculated as follows:
(111,972 x 8) + (307,272 x 4) = 2,124,864 rubles.
The accounting section can be fully given to the management of outsourcing company. On average, 120,000 rubles will be required for these needs per year. In total, 2,244,864 rubles will go to the entire salary part.
Inventory
To completely fill the hangar, you need to make a lot of manipulations, trips, grain checks and calls that lead to nothing. So here you should study the price of grain and understand how much financial resources will be required to purchase such volumes. Let's take wheat as an example. In the spring of 2017, the cost of 1 ton of wheat ranges from 8,200 to 8,500 rubles. This is the lowest price for the season.
Thus, the purchase of 2,000 tons of grain will require from 16,400,000 rubles.
The volume of capital expenditures
| Name of the item of expenditure | price, rub. |
| Organizational expenses | 168 300 |
| Construction of a hangar for storage of products | 3 700 000 |
| Technical equipment | 3 000 000 |
| Other contingencies | 200 000 |
| Creation inventory | 16 400 000 |
| Financing activities until reaching self-sufficiency | 1 000 000 |
| TOTAL | 24 468 300 |
Project launch schedule
| Name of works | 1 month | 2 month | 3 month | 4 month | 5 month | 6 month | 7 month | 8 month |
| Finding a place | + | |||||||
| Carrying out survey and design work | + | |||||||
| Obtaining a building permit | + | |||||||
| Hangar construction | + | + | + | |||||
| Obtaining a license | + | |||||||
| Registration of an LLC and registration with the tax service | + | |||||||
| Purchase truck and other aids | + | |||||||
| Personnel search | + | |||||||
| Launch of the project | + |
In order to launch the project during the lowest price season, it is better to start preparation work from the very beginning of the year. In September, there is still an opportunity to buy grain at a minimum cost.
Financial results
Regardless of the volume of consumption, annual expenses will consist of the following items:
- Utility payments for electricity - 120,000 rubles.
- Land rent - 500,000 rubles
- Salary - 2,244,864 rubles.
- Fuel and lubricants - 500,000 rubles.
- Property taxes - 50,000 rubles.
- Taxes under the simplified tax system - 900,000 rubles
- Other expenses - 100,000 rubles.
Total annual costs will amount to 4,414,864 rubles. annually.
Income from the sale of grain is formed due to price fluctuations. As already mentioned, in the low season, the cost of one ton of grain drops to 8,200 rubles. At the end of winter - beginning of spring, the price rises to 13,000 rubles. Thus, the income from the sale of 2 thousand tons of grain will be 26,000,000. The profitability in this case is 9,600,000 rubles, the net profit is 5,185,136 rubles. The profitability of the business will be 54%. The initial investment can be recouped in 5 seasons.
Benchmarks
- Start of work on the launch of the project: January 2018.
- Start of work: September 2018.
- First sales: March 2019.
- Operating break-even: March 2019.
- Earnings target: April: May 2019.
- The payback period for the grain wholesale business is spring 2023.
Eventually
Setting up a grain wholesale business requires large investments, impressive experience and knowledge in the field of agricultural products. However, high profitability attracts more and more investors. In addition, the embargo on grain exports was lifted not so long ago, and it would be a huge omission not to take advantage of the opportunity to make good money.
Wholesale business from scratch: how to start trading, what you need to know? Today, this question worries a lot of people. The reason is simple: this area can bring considerable income.
Short description
This industry involves the resale of goods from the supplier from whom they are purchased in bulk to buyers (for example, grocery stores), to which goods are transferred in much smaller batches. It is important to understand that we are not talking about selling to the end consumer, but to entrepreneurs.
The key requirements for a successful wholesale business is the lease or purchase of a large premises that will be used as a base warehouse. It is important to choose the right location, as it should be convenient for customers. In addition, this business is demanding in terms of initial investment, since the rent and purchase of goods will cost a round sum.
At the first stages key task there is a search for suppliers and buyers who will sell the goods in the future.
Advantages and disadvantages
- No need for advertising campaign. Instead, you will need to secure yourself a customer base in advance.
- When working with large wholesale prices are much higher.
- The sales area of the goods is as wide as possible.
- Opportunity to work with large manufacturers who often resort to the services of wholesale companies.
- Work only with the most profitable positions of goods, including alcohol, tobacco products and semi-finished products.
- Savings on the purchase of goods.
- The possibility of receiving payment directly upon delivery, without waiting for the final sale of the batch.
- Simple Rules and the taxation system. You will only need to pay regular contributions to the simplified tax system or OSN.
- Absence conflict situations due to discrepancies due to the strict regulations for concluding contracts in this area.
- Frequent requests for deferred payments.
- Experienced buyers will constantly try to bring down the price.
- Frequent and serious debts on the part of buyers.
- Significant customer turnover.
- Requirements from customers on various occasions, as an example, the application of special stickers.
- Huge penalties for breach of contract.
More detailed business plan wholesale company on the example of working with household chemicals can be downloaded from.
Beginning of work
There are two main business options here. The first involves acting as a link between the wholesaler and retail network, which will trade goods. In the second, you will have to deal with resellers, significant markups appear, which ultimately negatively affects profits.
At the initial stage, you will need to issue entity, rent an office and hire professional managers and accountants. You will also need to hire law firm, which will accompany all transactions. Separately, it is worth noting the need to rent a building for a warehouse in which goods will be stored before sale. In rare cases, it turns out to do without it, which significantly reduces costs.
If you plan to provide services for the delivery of goods, you will need to organize own structure, which will do this, or conclude an agreement with one of transport companies on the market today.
Finding a source of funding
On the early stages work will need to find a considerable amount, which will go to the purchase of the first batches of goods. There are three main ideas for a funding source:
- The bank is not profitable, since credit organizations sometimes finance such projects on the most unfavorable terms for a businessman.
- Governmental support small and medium-sized businesses - you should not really hope for this option, since priority is given to financing agriculture, social structures and innovative directions of development.
- Individuals - this option is one of the most promising, although often investors provide funds, demanding a huge percentage of the proceeds in return.
7 stages of discovery
Opening a wholesale business is carried out in several basic steps. So where to start?
The first of these will require a thorough analysis of the market in order to determine the most liquid categories of goods that can be sold as quickly as possible. Special attention It is recommended to pay for the sale of food products.
At the second stage marketing strategy the niche in which the enterprise will work is determined. The easiest and most accessible option for beginners will be working with batches small wholesale. This will allow you to hone your skills so that you can then move on to larger and more cash offers.
At the next stage, the final selection of product groups is made. It is best to work with those goods that you know directly. As a result, you can deal with products in any industry, but this will take a lot of time. After that, you need to find a manufacturer of products that can offer affordable prices.
In parallel, consumers are being sought, to whom the products will be supplied. An important point: you should not work with exclusive goods, as it is difficult to find buyers for them, as well as with perishable products.
The next stage of the opening model will be the selection of a warehouse. Lack of own warehouse can result in many problems. Most often, due to the shortage of such real estate on the market, the rent is very high. This is especially true for large rooms in well-located places.
Perhaps the key point in the wholesale business is the search for a supplier. Ideally, it should be in the territorial proximity to the base warehouse. Large producers of the regional level are interested in working with wholesale companies, so it will not be difficult to conclude an agreement. Long-term cooperation is in the interests of all parties. It will allow you to receive various bonuses and discounts in the future.
Recruitment in the marketing department is also an important point. Sales Representatives must be qualified to search for points retail. You also need to hire drivers, operators who will process applications, a cashier, a storekeeper and an accountant.
At the last stage, all that remains is the purchase of transport for transportation. The best option is to buy your own truck. If this is not possible, you can try to rent it. For large batches, a forklift will be useful.
Methods for increasing profits
The main method of increasing the profit of the enterprise is to increase the clientele and increase sales. To improve these indicators, several basic methods are used. First of all, this is the streamlining of the management system, the conduct of a classic advertising campaign.
Key Feature the latter is much smaller than in the case of other businesses - the clientele is specific, so you can contact it directly.
Video: TOP niches to start in the wholesale business.
Sample business plan
A brief example can be summarized in the following table:
If you find an error, please highlight a piece of text and click Ctrl+Enter.
“In order to sell something you don’t need, you need to buy something you don’t need, and we don’t have money!” The business school will not help you find the treasure, but will tell you where and how to make money. Wholesale trade understandable to everyone kind of business. Wholesale trade is an intermediary activity aimed at reselling goods in bulk. At first glance, everything is simple: the purchase and sale of goods, but is it? will reveal to you the secrets of business.
Conceptual features of business
At the core wholesale business plan is the acquisition and resale of goods in large and small lots. Wholesale companies can sell any product: metal, chemical products, FMCG, food, production equipment and Appliances, computers and accessories, Construction Materials and fuel. The main thing is the market demand for this product, competitive price and sales organization.Promotion of the product on the market. Pricing
includes marketing research. When choosing products for wholesale, you need to know the price range, consumer demand, and competitors' offers. Wholesale is not the sale of a single product. Large batches of product are much more difficult to sell, especially if the product has a limited shelf life (food), a seasonal feature and is subject to changes in fashion (clothes and shoes). Thus, wholesale trade has a certain dynamics, growth and decline in sales. Taking into account the peculiarity of the product, pricing is formed. High price during the period of mass consumption, and a system of discounts at other times. Remember the constant turnover Money and updating the assortment.Suppliers and buyers
Where to get products? Suppliers in the wholesale trade can be manufacturers or large wholesale companies. The choice of a supplier must be approached with extreme caution and the terms of work must be clearly defined in the contract in order to receive a quality product within a clearly defined time frame.To whom will you sell the product? Buyers are Retail Stores and salons, small wholesale companies, private and state enterprises and organizations and individuals. It's important to know target audience, the need for the product of each consumer and their financial capabilities.
Staff and organization
Wholesale trade directly depends on the sales staff, on the top manager and his team. It is possible to plan a business perfectly, but the absence of a professional sales team will lead the company to losses. The manager's task is not only to sell goods and make a profit, but to create a group of regular consumers on a long-term basis. It is important to attract good sales masters and stimulate them with decent earnings. No need to save human factor, the constant change of personnel negatively affects business development.Budget. How to distribute funds?
The presence of capital when organizing a business is necessary. Whether it is your personal or borrowed funds from a bank or sponsor does not matter. It is important to manage money properly. Each cost must be thought out and well planned. For this wholesale business plan includes a budget, that is, a plan for distributing funds for a period, for example: a year or six months. Budgeting is necessary to determine the amount of costs and planning income. That is, how much you need to earn to cover expenses and make a profit. Costs are fixed (office maintenance, loan repayment and administrative expenses) and variable (purchase of goods, payment of interest on wages).The budget will allow you to evaluate the business as a whole, find the most correct solutions, ways to save money so that minimum expenses you get the maximum profit. For example, you can hire fewer staff, but automate work with one-time equipment costs, or rent space not in the central part of the city, but in more accessible areas.
Financial risks. Business problems and their solution
Financial risks there are in every business, but in the wholesale trade they are more significant due to the large investments of entrepreneurs in the business. What problems might arise?On the part of suppliers: delivery of poor quality goods and failure to meet deadlines.
Changes in legislation and taxation, especially regarding export-import operations and customs clearance. Cash inflation. As a result: an increase in price and a decrease in the level of demand for the product.
Force majeure situations, for example, related to the delivery and damage of cargo, natural disasters.
An increase in lending rates (floating rates), subject to a bank loan.
High level of competition. The appearance on the market of similar and cheaper products. Unfair competition, disclosure of negative information about the company among customers.
Refusal to pay for products by consumers due to insolvency and non-fulfillment of obligations by customers under the contract.
Every problem in business is solvable, but how much financial damage and how long does it take to rehabilitate the business? It is advisable to foresee possible risks, but if this is not possible, the main thing is to quickly respond in the current situation, be able to rebuild the work system and sales plan in order to get rid of illiquid goods and return financial investments. allows you to make forecasts for the future and minimize risks.
Wholesale trade allows you to get big profits in enough short time. If you want to go into wholesale business, the business school will help you develop a custom wholesale business plan to suit all your requirements.
Approximate data:
- Monthly income - 1,050,000 rubles.
- Net profit - 250,750 rubles.
- Initial costs - 1,999,300 rubles.
- Payback - from 8 months.
In this article, we will draw up a detailed store business plan. women's clothing with calculations. But remember that this business plan can be applied to absolutely any clothing store (not just women's).
Service Description
The business plan discusses the features of opening a women's clothing store designed for the middle price segment. Let us remind you once again that this business plan can be applied to menswear, outerwear, underwear, etc. The amount of investment will differ depending on the cost, type of product and its quantity.
The entrepreneur manages his own store, which is located in mall. It also contains information that may be useful to the reader about other formats and possibilities in case of working with them.
Market analysis
Many people, dreaming of their own business, think about opening a clothing store. Some want it to be a luxury boutique located in the very center of the city, others choose an online store, others decide to open a clothing discount center. Of course, all this can bring income with the right approach to work. But still, before choosing one or another store format, you should carefully analyze the market, because there are quite a few competitors on it.
I must say that many people believe that opening your own clothing store requires a lot of money. This is not always the case and depends on many factors. There are also formats that require investments only in the purchase of inventory and some other expense items. To understand the picture, you need to consider in detail the possible formats of the store.
Today, in a broad sense, the following options for opening your own clothing outlets are being considered:
- “real-time” stores (these are ordinary stores where customers come and see the available goods, can try on, choose suitable clothes);
- online stores (this may include large online stores, one-page sites or social media stores).
Both options need to be considered separately in order to understand the aspects of working in them.
I want to warn start-up entrepreneurs : Many people naively believe that the main thing in the success of the store is investment. No one is more interested in the success of the business than the investor, because in this situation he risks a large amount of money. Experienced businessmen advise not to give the management of the store into the wrong hands, at least for the first six months. People who did otherwise, in most cases, failed and became bankrupt.
Now let's look at specific store formats.
- general store
This format is the most common. Two sub-formats can be included here, each of which has its own specifics:
- Shop located in the mall
In such stores, things are usually sold in the lower and middle price segment. The undoubted advantage is the absence of the need to spend a lot of money on placing additional advertising. People, coming to the shopping center, most often visit several departments at once. That is why it is very important to choose a shopping center where the right audience will go.
- Shop located in a separate building
In such stores, they usually sell things in the price segment above the average. This includes luxury, designer goods and creative pieces from talented designers. You will have to spend a lot of money to attract customers.
counting necessary expenses, you will need to include:
- purchase of a product range;
- rent;
- necessary equipment;
- wages staff;
- taxes.
The cost of expenses per 1 m 2 on average is about 50 thousand rubles. And this is if the store sells goods of the middle price segment.
You need to understand that initially the store will cover the initial costs. There will be net profit, but in fact it will cover only the amount of invested funds for some time. Therefore, it is very important to have a certain reserve of money "just in case".
Another very interesting option for a "real-time" store is the so-called showroom at home. This option is suitable for those who have a very small amount of initial capital. There are benefits in this case, they are quite large:
- no rent;
- no payroll costs.
Of course, there are also disadvantages. For example, not everyone decides to arrange a similar store at home. Indeed, in such cases, people should be invited to their territory to try on and view the available things. It is very difficult to find customers here, it is even more difficult to attract them and persuade them to buy. Although, if they come, they probably intend to buy something.
Such stores are usually used as a source of additional income. Often such impromptu outlets open hairdressers, manicurists working at home.
- Online store
Today, such a type of clothing sales as sales through an online store is gaining particular popularity. It is very important to assess the opportunities, competition and occupy the most preferred niche.
The savings here are significant. You do not need to spend money on equipment, staff salaries, renting premises for a store. Everything happens online. Customers do not come to try on outfits, they buy them by seeing the image on the Internet.
Most often, novice businessmen who want to work in the fashion industry start with such stores.
Above is a graph of sales and forecasting it for subsequent years. As you can see, every year there is a significant increase in the volume of products purchased via the Internet. This is a positive factor for those who are going to open a similar outlet.
According to this graph, the category "clothes and accessories" is the most popular among the population. However, we see that only 14% make the purchase of these goods via the Internet, and all the rest prefer to visit stores on their own.
From this we can conclude that a greater volume of sales can be obtained by opening a store in "real time" mode.
I would like to add that it is better to open an online store for residents of a particular city, and not for the whole country. At least at first. Later, you can increase the reach of potential customers.
When opening an online store, you should not scatter at once on many categories of goods. It is better to stop at one variety and establish sales.
Most often, people buy clothes on the Internet on those sites where there is no pre-order. However, in this case, you will need big investment in order to be able to send the goods immediately after the customer has placed an order.
But the expectation is suitable for those stores that offer the consumer some unusual or exclusive goods. For such things, people are willing to spend some time waiting. By the way, this includes not only expensive things, but also those that, on the contrary, are very cheap.
I would like to note that today entrepreneurs go to work on regional markets in one of the following ways:
- opening your own store;
- work as a distributor;
- work on the franchising system.
It is worth noting that the latter option is most in demand today.
According to statistics, at least 1.5 - 2.25 million rubles are needed to enter the clothing market. It takes 5 times more to enter the international level.
So, we have decided that an “offline” store can bring big profits in the long run. It is his discovery that we will consider. Now you need to decide what clothes to sell (women's or men's) and what criteria to pay special attention to.
More women follow fashion than men (72% versus 45%). Yes, it is ladies who shop much more often than men. That is why it is best to open a women's clothing store. If possible, you can combine both directions at once.
When choosing clothes, people pay attention to the following features:
- suitable item (60%);
- quality (15%);
- practicality (7%);
- compatibility with other wardrobe items (7%);
- exclusivity (5%);
- brand awareness (1%).
Therefore, our store should sell high-quality, practical and comfortable things that fit the size.
It must be said that the middle-income stratum makes up the vast majority of the population. It is on them that you need to focus when opening a store.
Thus, our store will sell women's products at an affordable price in the mall, targeting women aged 18-45.
I would also like to say that any consumer has hidden needs. Based on them, you need to choose a work strategy.
This table informs about the latent needs of each category and helps to understand how to work with it.
SWOT analysis
Before opening your own store, you need to analyze the hidden threats and opportunities that can significantly affect the functioning own business. In such cases, factors are usually divided into external (which cannot be changed) and internal (which can be changed).
To external factors can be attributed:
- Capabilities:
- high and constant demand for goods in this category;
- relative inelasticity of demand in a given market segment;
- the possibility of expanding the assortment with other categories of goods and adding items for men and teenagers to the product matrix;
- the opportunity to order goods at competitive prices.
- Threats:
- high level of competition in this market segment;
- lack of a controlled market share;
- increased competition;
- it is possible to tighten the legislation, which will create obstacles for work in this segment;
- economic downturn affecting economic indicators shop.
To internal factors relate:
- Strengths:
- increasing the motivation to work among the staff;
- the ability to find bona fide suppliers;
- the ability to work at high wages;
- a wide range of goods;
- the ability to set a fairly wide range of prices for goods;
- convenient and advantageous location for sales;
- convenient working hours.
- Weak sides:
- lack of experience in this field;
- lack of knowledge;
- lack of business reputation and loyal consumers;
- lack of a circle of regular customers;
- lack of a network of suppliers;
- unknown store;
- lack of trained staff.
Opportunity Assessment
Our store will operate according to the following schedule:
Total: 79 hours per week, 338 hours per month.
There will be 2 shifts in the store according to the schedule 2 through 2. There will be 2 workers in each shift, since the premises will be quite large. Cleaning will be done by the staff of the shopping center.
Through the online store, the entrepreneur will not sell products. It will be necessary to advance own brand, customer acquisition.
Organizational and legal aspects
- Perhaps or. It is worth noting that the registration of an LLC in this case is inappropriate.. When registering, it is important to indicate codes according to OKVED. In this type of activity, this can be:
52.42.1 Retail sale of men's, women's and children's clothing;
52.42.2 - Retail sale of underwear;
52.42.3 - Retail sale of fur products;
52.42.4 - Retail sale of leather clothing;
52.42.5 - Retail sale of sportswear;
52.42.6 - Retail sale of hosiery;
52.42.7 - Retail sale of headwear;
52.42.8 Retail sale of clothing accessories (gloves, ties, scarves, belts, suspenders, etc.);
52.43 - Retail sale of footwear and leather goods;
52.43.1 - Retail sale of footwear;
52.43.2 - Retail sale of leather goods and travel accessories.
Note! In your case, there may be more codes or some of the presented ones may be missing. Therefore, it is important to accurately understand what you will be doing in your own store in order to reflect all types of planned activities at once, and not to make changes to the documents every time.
- An entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
- A certificate of entry in the general commercial register is required. In our case, the store will be opened on the territory of the shopping center, which will lead to the receipt of the necessary document.
- You will need to obtain a permit to carry out trading activities.
- Conclusions of the State Fire Supervision and Rospotrebnadzor are required.
- Be sure to have an official lease agreement, a contract for garbage collection.
- Permission required for outdoor advertising, if one is expected.
- Do not forget to fix the KKM in the tax office.
- Goskomstat codes will be required.
- If you plan to sell any products that require a license, then you will need to obtain it.
- Employees must have medical books (do not forget about the regularity of passing commissions).
- You will need a list of goods and certificates for them.
- Do not forget about the need for a sanitary passport.
- For cashless payments, it is necessary.
Documents such as a contract for the removal of solid waste may not be needed if the cleaning is carried out at the expense of the lessor and he has general agreement for the maintenance of the entire building. In this case, a certified copy will suffice.
Marketing Plan
Of course, in many respects the promotion and advertising of the department will depend on the shopping center. Some of them take on the job. But do not forget about your own promotion. So, the marketing plan will include the following promotion methods:
- Increasing customer loyalty. This technique is based on holding commodity days, when the cost of specific goods is reduced to the cost price or close to it. At the same time, it is very important to present the idea in an interesting way so that the store is remembered by the consumer, and he came here to shop again.
- Informing your consumers through a group in social network, own site. It is very important here that the site and the group are active. To do this, it is necessary to add relevant and interesting information to them in a timely manner - about possible promotions. You can hold draws, for example, to receive a 50% discount.
- Contextual advertising. This method will also be effective and more or less affordable. But it's still not worth getting carried away with them.
Placing information in the media will cost a lot. Yes, and these costs are unlikely to pay off. Therefore, it is better to refuse such methods of promotion when it comes to small shop, designed for representatives of the middle price category and below average.
Calculation of projected income
Make a calculation possible income pretty hard. We will proceed from the sum of the costs for the purchase of goods and the average size of the commodity margin in the industry.
The average margin in this industry is about 100%, sometimes more. Let's take the revenue equal to 35,000 rubles per day. The amount is averaged, based on the indicators for the whole week. Subsequently, revenue will increase.
Thus, the monthly income will be about 1,050,000 rubles. And the cost of purchasing the product will be 525,000 rubles.
Production plan
The shop premises will have an area of 70–90 m 2 . You can rent it in a shopping center for 80,000 - 90,000 rubles.
At the same time, special repair costs will not be required, but it will simply be necessary to equip it. You will need:
- signboard (40,000 rubles);
- shop windows (25,000 rubles);
- racks (20,000 rubles);
- mirrors (35,000 rubles);
- hangers (45,000 rubles);
- KKM (8,500 rubles);
- computer (30,000 rubles);
- anti-theft system (40,000 rubles).
We will also need furniture:
- shelves (15,000 rubles);
- mannequins (60,000 rubles);
- sofas (35,000 rubles).
You will also need various lamps and other ways of lighting.
The salary of employees is 30,000 and 25,000 rubles for a senior seller and an ordinary one, respectively, including taxes. The total cost of wages is 110,000 rubles.
organizational plan
Financial plan
- Profit before tax: 1,050,000 - 755,000 = 295,000 rubles.
- Tax (calculate the simplified tax system 15% of the difference between income and expenses): 44,250 rubles.
- Net profit: 295,000 - 44,250 \u003d 250,750 rubles.
- Profitability: 250,750/1,050,000*100% = 23.88%.
- Payback period: 1,999,300/250,750 = 7.97. Therefore, the store can pay off in 8 months.
Risks
The following risks can be identified:
- An increase in the cost of rent.
This risk can lead to a serious decline in sales revenue. Another option is a forced increase in the cost of the proposed product. This, in turn, has a negative impact on demand and sales.
To avoid this risk, it is necessary to work out in detail the contract of the agreement with the landlord. Important conclude a contract for a long time, fixing the cost and the critical point of attendance, upon reaching which the parties reconsider the cost of rent.
- Increasing competition.
Due to the onset of such a situation, the number of visitors will decrease, as well as sales volumes.
The following ways to overcome the situation are possible:
- develop and use a unique store concept;
- to offer its customers a unique product;
- conducting various promotions and offer discounts.
- Unprofessionalism of sellers and other staff working in the store.
As a result, visitors may not be satisfied with the service. As a result, total sales will decrease, and business reputation can change from positive to negative.
It is possible to overcome these risks integrated approach including:
- ongoing staff training related to sales and service trainings;
- informing about the features of fabrics, materials, goods and care for them;
- development and use of financial and non-financial motivational levers;
- placement of CCTV cameras (they will also reduce the number of thefts in the store).
- The exit of goods from fashion, their irrelevance.
This can lead to a rather serious freezing of positions, a decrease in the purchase price and, as a result, a decrease in the overall profitability of the business.
To avoid such problems, it is necessary to constantly monitor the media and other sources of information. Additionally, it is worth holding regular sales so that there are no leftovers of stale goods.
franchise business
You can also consider opening a clothing store franchise, where you will receive a fully step-by-step model of opening a branded store. Franchising is a less risky start because the business model has been tried and tested and works well.
Use ours to find a franchise!
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!
Before you start creating business plans for an enterprise (store) wholesale and retail trade you need to study the initial features of this business. They are very specific.
Features of a Retail Store Business Plan
The range is the cornerstone of successful retail sales, expand the list to the maximum, look for products that competitors cannot put on the counter. You can increase profitability by increasing the speed of turnover.
Use standard advertising techniques: introduce discounts, report promotions. Ordering professional monitoring of popular products is a very expensive undertaking. Try to conduct a simplified version of it yourself: conduct a survey among store visitors, encourage all participants with nice presents. The analysis of questionnaires will indicate which assortment group to pay attention to in the future.
An important point is the statement staffing. At first, it is desirable to achieve its compactness by introducing combined positions. Vendors may act as a window dresser and sometimes act as a courier.
Services for the delivery of goods are unconventional for retailers, but they are in demand. So, it is worth paying attention to this point, to justify its effectiveness.
Features of a business plan for a wholesale and retail store
If you have accumulated experience, feel the presence of healthy adventurism, look for at least a dozen types of products that will be purchased in large quantities.
Retail is designed for the occasional shopper, spontaneous, impulsive spending. The man looked into the store, admired appearance goods and bought several units. Opens space for advertising, it is easy to convince the visitor to purchase something in a single copy. Becoming a wholesaler, you must find, attract the following categories of buyers:
- – smaller retailers who will retail your products;
- – people who use your products for their professional activities.
Focusing on wholesale trade, you move to a more complex level of relationships in the "supplier - seller - client" scheme. To begin with, a number of structural transformations will have to be carried out:
- – to increase the area of warehouses;
- - to modernize the thermoregulation system, adapting its long-term storage of goods;
- - pay attention to the packaging of products;
- - acquire vehicles for the delivery of small wholesale, having your own cargo taxi will increase the list of regular customers.
Do you know how to succeed in business thanks to the experience of successful entrepreneurs?
Features of a Clothing Retail Store Business Plan
First, you need to study franchise programs large companies selling clothes. If the "monsters" of the market consider you a worthy partner, entrust the implementation of models of branded brands, then there will be preferential terms of supply and ready-made marketing concepts. Inevitable disadvantages:
- - the assortment policy is dictated by the franchisor, and you have no room for maneuver;
- - territorial limitation, you can become a franchisee only at a considerable distance from the flagship stores of the parent company.
Alternative with good prospects– sale of products of private sewing workshops. Clothing is subject to the rigid dictates of fashion. When the season ends, prices have to be halved or tripled, so it is advisable to order small batches of diverse models.
You can also look in your city for nuggets-fashion designers, preferably winners of any professional competitions. The appearance of author's collections in the store will lead to a surge in customer activity. Additional costs: you will need to conduct several high-profile PR campaigns for your protégé.
As a rule, several business plans are drawn up. One of them is a starting one, it requires special care in development. Here, expenditure items are taken into account: rent, utility and tax payments; spending on the purchase of goods, wages.
Estimated sales revenues are checked by mathematical modeling, determining the amount of the average check. When the business proves its viability, gains momentum, you can update long-term plans. At this stage, creative experiments will already be acceptable.