* Calculations use average data for Russia

1. PROJECT SUMMARY

This business plan covers the creation own production knitted clothes of a full cycle. The production will be located in a city with a population of more than 1 million people. The enterprise will specialize in the production of original knitwear for men, women and children.

The production area of ​​the enterprise will be 65 square meters. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of initial investment will be 1.4 million rubles. The success factors of the company are:

increased demand for knitted woolen products due to fashion;

originality and modernity of the products;

work for a wide target audience: different sex and age;

affordable prices with high quality products.

The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit - 311 thousand rubles. Profitability of sales - 33.6%. The main performance indicators of the project are given in Table. 1 business plan.

Table 1. Integral performance indicators

2. COMPANY DESCRIPTION

For a long time, knitted clothes in the public mind were associated with rather simple and unpresentable clothes, suitable for wearing only at home. However, in recent years, the situation has changed radically: knitted clothes have become the highlight of fashion shows and entered the everyday wardrobe of many people, including those with high incomes. If earlier the practical factor - convenience and comfort - comes to the fore, now consumers appreciate the design of knitwear no less. The brightness and originality of the author's idea often become decisive pros and cons in choosing a purchase.

This business plan considers the creation of its own full-cycle knitted clothing production. The production will be located in a city with a population of more than 1 million people. The enterprise will specialize in the production of original knitted knitwear. These will be original designer sweaters, coats, cardigans, tops, scarves and other knitted products. The basis of the produced range will be products for women and children (about 70%), the rest will be knitted goods for men.

The legal form of business will be individual entrepreneurship (IP). The business is being opened from scratch, the initiator of the project is a person who previously had experience in the production and sale of designer knitwear at home. Products will be sold in small wholesale and retail through our own online store.

The production will be located within the city in a rented area of ​​65 sq. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of initial investment will be 1.4 million rubles. In Table. 2 business plans present all items of start-up costs for opening a workshop.

Table 2. Investment costs of the project

	NAME	AMOUNT, rub.
Equipment
	Purchase of equipment
Intangible assets
	Creation of an online store
	Software
working capital
	working capital
	Purchase of raw materials
Total:		1 401 600

3. DESCRIPTION OF GOODS AND SERVICES

The clothes that will be produced by the company will not only be warm and comfortable, but will also be able to emphasize the individuality of the owner through a rich selection of design patterns. All products will be created so as not to restrict the movement of a person and at the same time emphasize his style. Raw materials for production (yarn, accessories) will be purchased in bulk from a local supplier working directly with several dozen manufacturers, which will ensure the purchase various kinds products in a one-stop shop. The list of manufactured products and variable costs are given in Table. 3 business plans. It should be noted that in the future, with access to wider production capacities, the range of products will be expanded.

Table 3. Nomenclature and variable costs

№	COMMODITY GROUP	COSTS PER UNIT, rub.	COSTS PER UNIT AVERAGE, rub.	AVERAGE MARGIN, %	PRICE RANGE	AVERAGE UNIT COST
	Knitted sweater for children (1-14 years old)	181-636	408,5		600-1600	1100
	Knitted men's regular sweater	545-886	715,5		1200-2600	1900
	Sweater knitted men's elongated	600-1000			1400-3600	2500
	Sweater knitted women's regular	430-727	578,5		900-2300	1600
	Sweater knitted women's elongated / cardigan	454-836			900-3600	2250
	Women's knitted top	360-460			1700-2600	2150
	Women's knitted coat	1500-3500	2500		3500-8900	6200
	Children's knitted coat	450-2100	1275		1500-4500	3000
	Knitted children's scarf	120-140			300-450
	Women's knitted scarf	140-170			350-550
	Men's knitted scarf	140-170			350-550
	Knitted hat	50-100			170-390

4. SALES AND MARKETING

Our products will target people of both sexes and all ages. The main focus will be on the female audience of 18-35 years old and children. A typical representative of our target audience- this is a solvent person who strives to match fashion, is interested in new and unusual things, has a good sense of humor. Such a person is ready nice clothes, but at the same time requires the highest quality and comfort from it at a reasonable and affordable price.

Sales will be carried out in small wholesale in Retail Stores clothes, as well as retail through its own online store. In parallel, it is planned to promote in social networks: product samples will be presented in the company's communities on Instagram, Vkontakte and Odnoklassniki. It is also planned to participate in specialized clothing fairs and knitwear fairs.

5. PRODUCTION PLAN

The production will be located in a rented premises with an area of ​​65 sq. meters. 40 sq. meters will be used directly under the knitting shop, 10 sq. meters will be occupied by a sewing room, the rest of the area will be for utility rooms, a warehouse, a bathroom.

For production will be purchased necessary equipment in the amount of 798.1 thousand rubles. A detailed list is given in Table. 4 business plans. Preference will be given to universal equipment, namely fifth-class knitting machines, which will make it easy to expand the range of knitted products in the future. Some of the knitting machines will be electronic, which will allow you to build accurate patterns, automatically knit a pattern, create and edit patterns on a computer, etc. All knitting equipment and accessories are covered by a 1-year seller's warranty. Installation and basic training are included in the price.

Table 4. List of equipment

№	Name	Characteristics	price, rub.	Quantity, pcs.	Cost, rub.
Production equipment
	Knitting machine Silveer Reed SK840/SRP60N	Machine class: 5 Number of fountains: 2 Number of needles: 200 Programming way: A computer Programmable pattern repeat: up to 200 needles Country of origin: Japan Country of origin: China	121000		121000
	Knitting machine Silveer Reed SK840	Machine class: 5 Number of fountains: 1 Number of needles: 200 Programming way: A computer Up to 200 needles Country of origin: Japan Country of origin: China	82200		82200
	Knitting machine SilverReed SK280/SRP60N	Machine class: 5 Number of fountains: 2 Number of needles: 200 Programming method: Punch card Rapport of the programmable pattern: 24 needles Country of origin: Japan Country of origin: China	92000		276000
	Kettelnaya car Hague 280H	Hague 280H Manual Kettle Machine Class 5	54900		54900
	Openwork bottom bracket LC580 for Silver Reed SK840	Carriage for knitting openwork on computer machines of the 5th class.	35750		35750
	Color changer Silver Reed YC-6	Knitting machine for multicolour fung weaves, Norwegian jacquard and double jacquard. For knitting machines SK280, SK840. Thread feed system for 4 threads.	24100		24100
	Silver Reed RJ-1 Jacquard Carriage for Silver Reed SRP60N	Jacquard carriage Silver RJ-1 for knitting machines Silver 60 and Silver reed SRP60N class 5.	18600		18600
	Carriage Silver Reed AG24 (Intarsia) for SK280, SK840	Carriage for knitting large patterns with many colors in one row without broaching from the wrong side of the product.	6000		6000
	Yarn winder	Yarn winder	2900		5800
	sewing Janome machine JB 1108	Electromechanical sewing machine	8000		16000
	Other equipment	Overlockers, irons with steam generators, ironing table, etc.	45000		45000
Auxiliary equipment
	A computer	Personal Computer	27800		27800
	Knitting machine table	Knitting machine table	7990		39950
	Sewing machine table	Sewing machine table	6000		12000
	Chairs	Chairs	1500		12000
	PC table	PC table	6000		6000
	Other	Other auxiliary equipment	10000		15000
Total:					798100

In addition to those listed in the list, you will need a specialized software, necessary to track the process of knitting a pattern and work on creating projects with a complex design. The cost of software will be 25,500 rubles.

Knitwear is a seasonal product and is most in demand between October and April, which will be taken into account in production plan enterprises. During the off-season, production will be partially reoriented to the spring-summer assortment, while in terms of revenue, a reduction in planned levels by 30% will be included. Planned production figures are given in Table. 5 business plan.

Table 5. Planned production indicators

Product	Average planned sales volume	Revenue, rub.	variable costs
Knitted children's sweater
Knitted men's regular sweater
Sweater knitted men's elongated
Sweater knitted women's regular
Sweater knitted women's elongated / cardigan
Women's knitted top
Women's knitted coat
Children's knitted coat
Women's knitted scarf
Men's knitted scarf
Knitted children's hat
Knitted hat

6. ORGANIZATIONAL PLAN

The legal form of doing business will be individual entrepreneurship (IP). The form of taxation is simplified (6% of income). The business will be initiated individual entrepreneur, who previously had experience in selling knitted products of his own production in small volumes. In addition to his responsibilities for the management of the company, his responsibilities will include sales management. The company's staff will include 8 people, including 5 knitters, 2 seamstresses and a programmer-desinator. The wage fund and staffing are given in Table. 6. Accounting will be outsourced. Maintenance Responsibilities sewing machines will be carried out by mechanics-adjusters, whose remuneration will be carried out under a work contract. The start of production is scheduled to begin in August, before the start of the sales season.

Table 6 staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
	knitting machine operator
	Dessinator programmer
Total:				184000
	Social Security contributions:
	Total with deductions:			239200

7. FINANCIAL PLAN

Investment costs for the opening of the enterprise will amount to 1.4 million rubles. The main amount of funds will go to the purchase of equipment (798.1 thousand rubles), the purchase of raw materials (308 thousand rubles) and the formation of a fund working capital(200 thousand rubles). The structure of start-up costs is given in Table. 2 business plans.

AT variable costs includes the cost of purchasing raw materials and transportation costs. variable costs are presented in detail in Table. 7 of this business plan. in number fixed costs included rent, accounting, depreciation, site hosting (see Table 8). Depreciation of fixed assets is calculated on a straight-line basis over a service life of 10 years.

The financial plan for a three-year perspective is presented in Annex 1.

Table 7 fixed costs enterprises

8. PERFORMANCE EVALUATION

The project to open an enterprise for the production of knitted clothes is effective, as evidenced by financial plan, as well as simple and integral indicators calculated for 5 summer period. The simple and discounted payback period of the project will be 7 months. Achievement of a break-even point is supposed already for 2 months of work.

A discount rate of 8% was used to account for the time value of money. The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit - 311 thousand rubles. Return on sales (ROS) - 33.6%, return on investment (ARR) - 16.64%. The internal rate of return (IRR) will be 14.27%, which is above the discount rate. The net present value of the project (NPV) is positive, and the profitability index (PI) in our case is 1.55, which is more than 1. Thus, the project is attractive for investment.

9. RISKS AND WARRANTY

The main risks of the project for the production of knitted products include the following factors, presented in Table. 8 business plan.

Table 8 Possible risks and ways to prevent them

risk factor	Probability of occurrence	The severity of the consequences	Measures to prevent risks and eliminate the consequences
Equipment failure			Purchase of equipment with a seller's warranty, compliance with the operating rules
Rise in the cost of raw materials			Incorporating costs into the cost price, buying raw materials in larger volumes to get a discount, searching for new suppliers
Failure to achieve planned sales volume			Engaging sales professionals feedback from the client marketing promotion
Receiving poor quality products			Hiring qualified personnel, purchase of high-quality raw materials
Unprofitability of the enterprise in the off-season			Taking into account the volatility of demand for products in financial planning, transition to seasonal assortment

10. APPS

ATTACHMENT 1

Production plan and main financial indicators in a three-year perspective

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

Sooner or later, any person who is passionate about some kind of craft, needlework, thinks about whether his hobby can bring additional (or even main) income. Far from every master achieves success in these endeavors, which is due to the specifics self made. Really high-quality, unique and beautiful hand-made products are expensive, and the majority of consumers prefer to buy ready-made, albeit mass-produced, products that often do not fit perfectly in all respects, but are usually cheaper. However, in recent years, the clientele of the masters has been increasing. This also applies to knitters.

When is it worth taking the risk of turning a hobby into a business?

If you knit yourself and for a long time, are aware of fashion trends and are able to embody them in your work, you have a private practice (that is, many customers) - you can try to go to official earnings. It's great if you own both hand knitting (hook, knitting needles) and machine knitting - the use of technology significantly speeds up the production process of the product.

If a knitting machine, even if not the most modern, is already available, even better. The cost of starting your own business will be greatly reduced. By the way, the model of the machine that is popular today costs about 120 thousand rubles, plus additional details are bought, for example, an openwork carriage; add to this the cost of yarn - the amount is rather big.

State support makes it financially easier to start a business: you can contact the employment center at the place of registration and apply for a subsidy. However, be prepared to provide a well-thought-out business plan, where Special attention will be given to the sale of goods.

Is it necessary to formalize the business

If you start your business seriously, there can be no question of "illegal" work. IP is very useful if you want to knit not only to order, but also for sale, that is, you plan to donate related items to specialized departments and stores where they will be sold. Moreover, you need to register as an entrepreneur if you want to open your own point of sale of products.

When cooperating with points of sale, it is important to consider the following: when giving things for sale, you risk getting them back in case of non-sale in a deplorable state after many fittings. Therefore, it is much more profitable for the master to work with departments and shops on the terms of their purchase of things. However, finding such partners is very difficult.

Cheap or expensive?

Business in the manufacture and sale of knitted products can be done in several ways. In one case, you can completely rely on yourself - both on the master and on the organizer. This option is suitable for those who are confident in their talent, knit exclusive items that are strikingly different from ready-made knitted items, and have experienced the “saleability” of manufactured products. The work will be carried out mainly to order, but models can also be knitted for free sale - if there is time, of course (and knitters are often in short supply of it).

To implement things that are not related to specific clients, you will not find anything better than your own showroom, department, store. To help the master of the Internet - blogging with beautiful photos attract new customers. With such an organization of work, each item will ideally suit the client, take into account all his wishes and parameters, and be created in a single copy - which means that the cost of the product will be high.

Another option for doing business is suitable even for those who do not know how to knit at all, but have organizational inclinations. In this case, several knitters are hired, working either at home or in an atelier. If necessary, they provide them with equipment and knit things in whole batches at the request of points of sale. Of course, much more funds will be needed to implement this option. However, it is worth noting that material state support can also turn out to be much larger, because for each hired worker, the entrepreneur will receive a rather large amount. Making knitted items in batches reduces their cost, as well as exclusivity.

The expansion of the customer base

The main weapon of any master is word of mouth. One satisfied client told a friend, who was also satisfied and shared with relatives - and away we go, all tied up from head to toe.

Participation in exhibitions and fairs can also increase the number of potential customers - do not spare money for the production of business cards by participating in such events. If you decide to sell finished products in departments, for example, selling yarn, leave your business cards there as well.

A modern needlewoman who makes money on her hobby should take advantage of the Internet. This is a storehouse of creative ideas and a lot of opportunities to get a client. A group on a social network, your own blog, website - choose the most convenient option, taking into account your target audience.

What about profit?

The creation and implementation of knitted things is not an easy task, especially if the craftswoman regards her work as a creative process, and not as an assembly line work. Starting your own business from scratch and spending at least 200 thousand rubles (including the purchase of a car, a supply of yarn, a steamer, necessary tools), it is worth waiting for the expenses to pay off the fastest in a year, but rather in two or three. The same is true when organizing a knitting workshop. Although the costs will be higher, but the sale of products is guaranteed, the pace of production is higher - as a result, the first net profit will also appear in a year or two after the start of work.

It should be noted that knitting has its own seasonality - even with a stable demand for summer clothes in winter, there is still more work, and you can earn good money only on mittens and warm house slippers. What can we say about cozy sweaters with trendy Scandinavian patterns!

Eventually

Having decided to start your own needlework business, be prepared for any outcome, but still hope for the best. Demand for handmade items is steadily growing, and gradually the consumer understands the high price of such products. Moreover, he agrees to this price with the proper quality of products. So the craftswoman only needs to add the ability of the organizer to the talent of the knitter and move according to the plan, loop by loop, to make a profit.

(we cooperate directly with the largest manufacturers and suppliers of yarn, this gives us the opportunity to set the lowest prices for knitwear)

– unique technologies for the production of knitwear (the company employs qualified employees whose task is to constantly improve the stock of knitting equipment and monitor the health of all mechanical processes)

Production divisions of the company:

– Experimental workshop – The workshop is engaged in the rationing of the costs of all types of canvases and accessories, the manufacture of patterns according to models, testing the canvases before launching them for cutting (washing, ironing), preparing technical documentation on the model, making pre-production samples to run the model in mass production, development of a collection by request of clients.

— Department of Planning and Modeling- Precision-cut curves ensure a perfect fit for classic, sporty and casual jerseys for everyday wear. We constantly follow the growth of customer requests, considering modern tendencies fashion and time.

— Sewing factory - equipped with modern equipment of the latest generation, which allows tailoring products of any complexity. Thanks to the latest equipment and qualified personnel, our company can guarantee consistently high quality within the deadlines set by the customer.

— Knitting shop– The heart and power of our factories, Japanese SHIMA SEIKI equipment performs key tasks knitwear production. Thanks to this equipment, we can produce knitwear of any complexity, from jacquard to knitted knitwear.

- Department technical control - at this stage, the absence of pellets, the quality of the assembly of the product, the absence of defects in the products are checked.

– Ironing and packing shop- Cleaning and sorting out finished products, after which the products undergo heat treatment. The products are then labeled and packaged for shipment to the customer.

Production equipment:

+ 27 SHIMA SEIKI knitting machines

Used for coupon knitting of most modern weaves, such as press loops, braids, jacquards, there are also 3 intarsion machines that allow up to 24 colors to be used in the product.
They include additional equipment for the production of more complex products, such as intarsia, intarsia jacquards, and can also produce yarn with a high wool content, including three knitting machines with 3 or more needle beds.
Designed for the production of seamless products and accessories such as scarves, mitts, hats.

+ 187 sewing machines

Ensure the proper quality of the assembly of the seam of the product, allow you to make the seam of high quality and durable

+ 7 steam irons

They provide high-quality WTO, inaccessible to ordinary home steam irons, use distilled water so that the products do not have the smell of unpurified liquid or rust, give products a marketable appearance and obtain final shrinkage. The temperature of such irons reaches 300 degrees, due to which the product acquires a unique look.

+ 3 washing machines

Laundry required for all new items, Washable with concentrated industrial softeners that only wash out after 10 washes! Required for shrinkage. The first shrinkage from washing is from 5 to 20%. This guarantees the end customer that their product will not shed. Industrial washing increases the consumer properties of the final product.

+ 2 dryers

Simply an integral part in knitwear, the dryer dries a batch of items, up to 50 items in 1.5. hours!

+ 47 kettle machines

Not found in any other area of ​​light industry. Provide the most accurate assembly of complex sections of a knitted product. The process of kettelny assembly is the most time-consuming, but the highest quality.

Our factory, in order to expand the range of tailoring services, offers knitted textile products. We have our own production base! Our equipment allows you to knit such products as: scarves, hats, sweaters, blankets, tracksuits and much more. Yarn for the manufacture of knitted jersey can be used cotton, wool and acrylic. Our production is equipped with flat knitting equipment from the German company Stoll, model 530 hp multi gauge, classes 3.5.2 and 6.2.

Possibility of branding with woven (jacquard) and printed labels at the request of the customer.

Our team will help make your clothes unique and original!

Hand knitting is a long and difficult process. Wardrobe items created by this method are expensive and slow to create. A worthy alternative is the production of knitted products using special devices to order in Moscow. This greatly reduces the price, increases the speed of production and makes it possible to create unique things.

The company "Symbol +" is engaged in the production of knitted products wholesale and retail. We guarantee efficiency, affordable cost and fulfillment of the most complex requirements.

The manufacturer specializes in the production of:

• sweaters;
• caps;
• scarves;
• gloves and more.

Wool mixture, cotton and acrylic are used to create things. The speed of production depends on the complexity of the task and the number of goods required.

Benefits of cooperation with us

By contacting our company, you will receive the following benefits:

• Production of knitted goods of any complexity. We produce custom-made knitted sweaters, hats, scarves, gloves, blankets and similar items, from coarse to fine linen. Regardless of the technologies used, the result will be reliable and beautiful.
• High speed . We sell wholesale lots from the manufacturer of any volume as quickly as possible. This result was achieved thanks to the use of the latest devices that are designed for increased loads.
• low cost. Machine knitting is much cheaper than manual knitting, but the quality is significantly improved. The probability of error tends to zero, the thing will be 100% consistent with the layout. Even the slightest defects of the loops are not allowed.
• Individual approach to each client. German installations are suitable for creating a complex design. For example, with their help, you can make a large plaid with a large pattern, or vice versa - small clothes with a small image.

Our company has been carrying out wholesale deliveries of clothing, bed linen, accessories and symbols to business representatives and government bodies in Moscow for many years.

Buy children's clothes, decorated with exclusive elements, at the most favorable price available on the store's website.

We guarantee the highest quality of finished goods!

Sale and shipment is carried out as soon as possible!

Manufacturing process

Our company has own workshop and industrial machines Stoll (Germany).

All you need to do to get started is to provide outlines. Specialists will study the submitted material and release a batch of the required volume. Possible use different types weaves, from openwork to satin stitch, as well as a combination of several methods.

Machine-made clothes do not need additional processing - they are immediately ready for use. Knitting techniques are ideal for embodying the contours of products with complex fine details. An image can be applied to the fabric. Due to the increased power of the equipment, it is possible to sell products in any volume in a short time.

Patterns embroidered using knitting equipment differ high quality. The pattern will always remain bright, perfectly visible. This is due to the even tension, which results in even, tight stitches. The threads do not wear out and do not deteriorate over time (even with repeated washings).

Call us or leave a request on the site. The manager will help you place an order, give you an idea of ​​the cost, and tell you about the technologies used.