From home crafts to mass production - we choose equipment for printing on mugs and clothes. Printing on mugs: what equipment do you need? Printer for mugs and t-shirts

  • step by step plan starting a business on printing on mugs and t-shirts
  • Which OKVED to indicate when registering a business
  • What documents are needed to open a business
  • Do I need permission to open printing on t-shirts and mugs
  • Business technology

Printing on mugs and t-shirts is a low investment business. Business does not have seasonality, as there is a constant demand for products. The set of equipment needed to start a business is minimal, and the technology of printing on mugs and T-shirts is very simple.

Mugs with jokes are bought as souvenirs as a gift to colleagues, friends and acquaintances, for birthdays and other holidays. T-shirts are bought by young people and tourists, there are orders for printing unique T-shirts from enterprises and organizations. It is most profitable to conduct such a business in large tourist cities and metropolitan areas.

What equipment to choose to start a business

  1. Computer (personal, laptop) - 15 thousand rubles;
  2. Color printer (Epson) + CISS - 10 thousand rubles;
  3. Sublimation heat press for printing on mugs - 18 thousand rubles;
  4. Sublimation heat press for printing on T-shirts - 20 thousand rubles;
  5. Trade showcases - 30 thousand rubles.

How much money do you need to start a business

The cost of starting a business will be only 93 thousand rubles. And consumables that are included in the cost of production:

  1. sublimation ink;
  2. Mugs (white porcelain);
  3. Set of cartridges;
  4. sublimation paper;
  5. Clean T-shirt (blank).

Mugs and T-shirts are usually purchased in bulk from their respective suppliers, and prices can vary considerably. As a rule, cotton t-shirts are purchased for printing, but t-shirts made from other materials can also be used. But the mugs should be porcelain, cylindrical in shape with a photo coating in order to better hold the drawing.

How much can you earn selling printed mugs and t-shirts

  1. Porcelain mugs wholesale - 38 rubles / piece;
  2. Paper - 1.5 rubles / piece;
  3. Ink - 10 rubles / piece.

It turns out about 50 rubles for one mug. The margin, as a rule, is at least 300%! That is, if we spent 50 rubles on the production of a mug, then we sell 150 rubles at retail. The cost of printing on T-shirts is about 150 rubles, and the selling price is already 450 rubles.

You can sell printed mugs and t-shirts through your own outlets. At the same time, in order to open a small department in a shopping center, it is enough to rent only 3-4m2. For example, you can stay in the aisle between the escalators, just 3 meters there. Rent in such places is low, since almost no one can fit there. And for the trade in gift mugs and T-shirts, more than 3m2 is not needed! At the same time, the permeability in such places is usually very high.

Several showcases are used as equipment for the outlet, on which cool mugs and T-shirts are laid out. If the place is passable, then the people will always "crowd" near your point.

On average, the revenue of such points, according to entrepreneurs, is about 6,000 rubles a day. From this amount, the seller's salary (10% of revenue) - 600 rubles, rent - 200 rubles (6,000 per month), taxes and other expenses - 500 rubles per day should be deducted. Also, the cost of the goods should be deducted from this amount. The total profit of the entrepreneur is about 3000 rubles per day.

The peak of sales of mugs and T-shirts falls on New Year's Eve, on February 14, 23 and March 8. These days, the revenue is several times higher. The main share of the proceeds is made by the sales of mugs and T-shirts from the shop window. Printing to order is done by only 5-10% of the total number of buyers.

In addition to selling mugs and t-shirts through your own outlets, there are other ways to make a profit:

1. Work with kindergartens. You take a picture of a child and put his photo on a mug, you get a very good souvenir, which many parents buy with pleasure. The price of one mug is from 200 rubles, and this is at a cost of only 50 rubles per mug! Profit from one child is 150 rubles, and how many children are in kindergarten!? The income can be significant, since there are a lot of kindergartens themselves (especially in major cities). It remains only to agree with the directors of kindergartens.

2. Sale of manufactured products in small wholesale to trade enterprises, including souvenir shops and gift shops.

3. Printing on T-shirts and mugs of company emblems, logos and other advertising to order. Such orders can be made by sponsoring organizations of any events, state organizations etc.

Which taxation system to choose for a T-shirt and mug printing business

To carry out a "legitimate" business, it is enough to register individual entrepreneurship at the local tax office. The registration period will take no more than 5 working days from the date of submission of documents. The issue price is 800 rubles of state duty. As tax systems you can choose between a simplified system (USN), single tax on imputed income (UTII) or a patent. Special data tax regimes will save you from paying income tax, property tax and VAT. The tax burden itself will not be significant.

Conclusion

Printing on T-shirts and mugs is not a difficult business that many aspiring entrepreneurs can master. This business has its own development, since you can print not only on T-shirts and mugs. The product range includes key rings, bon dans, baseball caps, hats, scarves and various souvenirs.

Everyone wants to stand out from the crowd. The easiest way to do this is with bright clothes. Bright T-shirts and sweatshirts are guaranteed to attract the attention of the crowd. And this can encourage a novice businessman to open his own profitable business. The business plan for printing on T-shirts with calculations, which is presented below, does not require special knowledge and huge costs and will quickly pay for itself.

Organizational structure

A funny and simple idea requires a very serious approach. To draw up a competent business plan for printing on T-shirts, you need to decide on organizational structure and other administrative matters.

  • Area: 30 sq. meters (production shop and warehouse).
  • Premises: rent.
  • Number of jobs: 2.
  • Opening hours: from 10:00 to 19:00.
  • Form of ownership: IP.

For this business, there is no need to register a company with limited liability. In this case, IP is better suited. It is easier, cheaper and more rational. In addition, the main audience for the consumption of products is private individuals who do not care about the form of ownership of the seller. Until the release of wholesale suppliers and multimillion-dollar revenue, it is enough to work as an individual entrepreneur with several employees. The activity is not subject to compulsory licensing.

Accounting will be carried out by the individual entrepreneur himself through an online service.

Before opening a T-shirt printing production, you must go through the following organizational steps:

Organizational stage Amount, rubles
IP registration (state duty) 800
Order and print production 1 000
Current account registration services 2 000
Purchase of a cash register 30 000
Registration with the tax office
Conclusion of a lease agreement for a year 120 000
Conclusion of internal infrastructure engineers 2 250
Contract for maintenance of ventilation for a year 10 000
Contract of protection for a year 30 000
Obtaining permission from Rospotrebnadzor
Obtaining permission from the SES
Obtaining a Fire Supervision Permit
Notification of Rospotrebnadzor on the launch of the project

*The rental price is indicated for the first 6 months, then the rental fee is calculated monthly.

To register a business, you will need 196,050. In addition to organizational costs, you will most likely have to update the appearance of the leased premises and make redecorating. It will cost about 30,000 rubles. In total, 226,050 rubles will have to be spent on all initial costs.

Online store

This point should be given Special attention. The business plan assumes that the bulk of product sales will occur through an online store. Therefore, the costs of creating and maintaining the service will be considered separately.

Technical equipment

Product type Quantity, pcs. Price for 1 piece, rubles Amount, rubles
A computer 2 40 000 80 000
Inkjet printer for printing 1 500 000 500 000
Table 2 10 000 20 000
Thermopress 1 20 000 20 000
Chairs 6 4 000 24 000
Shelving 2 8 000 16 000
Cupboard 1 10 000 10 000
Fridge 1 15 000 15 000
Kettle 1 2 000 2 000
Showcase for displaying samples 1 10 000 20 000
Scanner 1 20 000 20 000
Graphic software 1 12 000 12 000
TOTAL 20 739 000

There is always an opportunity to save up to 20-30% if you buy equipment in the secondary market.

Expendable materials

This business requires certain monthly material costs. Sometimes clients can bring their own t-shirt or jacket for drawing, but you should not follow their lead, as the quality of the print will depend on the material. It is better to print on proven fabrics and not risk your own reputation. The purchase will look like this:

Consumable type Qty Price 1 piece (rub.) Total amount (in rubles)
T-shirts 400 100 40 000
sweatshirts 100 300 30 000
Printing inks 15 kg 8 500 127 500
Paper 3 packs 150 450
Printer Head Cleaning Fluid 2 800 1 600
Stationery 500
TOTAL 200 050

In the future, the structure of purchased consumables may change depending on market demand.

State

Two people will be enough for the normal functioning of the production and the store. However, this is possible if the business owner himself will deal with accounting and provide employees with consumables. In order not to take on a full-time cleaner, you can conclude an agreement with a cleaning company. It costs about 10 thousand rubles a month. In addition, for better implementation, you can hire a designer on a remote basis. It can draw unique logos and images. Depending on the amount of work, his salary can reach up to 20,000 rubles.

Job title Qty Payment Salary Interest Total for all employees Fund wages along with deductions
General Technician 1 salary + interest 25 000 20 000 45 000 58 590
Administrator 1 salary + interest 20 000 15 000 35 000 45 570
Total 2 45 000 35 000 80 000 104 160

Monthly payroll will be 134,160 rubles.

Marketing

In order for sales to go uphill, you need to decide on target audience. Sweatshirts and t-shirts with prints are popular with people from 16 to 30 years old. The average number of T-shirts in the closet of a girl of this age category is 12, a young man - 15. By attracting one client, you can provide an order for up to 5 T-shirts or warm sweaters. AT this case you can refuse full-time promotion through the distribution of flyers and leaflets. You can advertise through electronic communication channels and radio. Calculate how much basic advertising activities will cost.

In addition to the proposed measures, you can make promotions in the first week after the opening. An example is a 30% discount on the second item. Further fixed costs advertising will be reduced.

Volume of initial investments

Work schedule for the launch of T-shirt printing production

Note that T-shirts with prints will be in special demand in spring and autumn, so it is better to start work on opening production in January and open a store at the end of April, at the peak of seasonality. In 4 months it is quite possible to reach the design capacity.

Financial indicators

  • payment of rent and utilities and communication services - 25,000 rubles.
  • Salary (together with deductions) - 134,160 rubles.
  • Consumables and supplies - 200,050 rubles.
  • Marketing - 60,000 rubles.
  • Taxes - about 7,500 rubles.
  • Unforeseen expenses - 10,000 rubles.

Total monthly expenses will amount to 436,710 rubles.

largest specific gravity in the structure of expenses occupy productive reserves(46%), payroll (31%) and advertising (14%).

Income will be generated from the sale of T-shirts and sweatshirts, regardless of size. The average market price of a T-shirt with a printed pattern is 1,000 rubles, the cost of a sweatshirt is 1,800 rubles. It takes 10 to 25 minutes to make 1 T-shirt. You can make 20 T-shirts and 4 sweatshirts per day. 420 T-shirts and 84 sweatshirts per month. Taking into account a three percent marriage, which cannot be avoided in production, we get 407 T-shirts and 81 sweatshirts. Monthly revenue will be 552,800 rubles, and profit - 116,090 rubles. When reaching the design capacity, the profitability is 21%. However, to reach full capacity, it is necessary to have an established uninterrupted production. In addition, the assortment will change from month to month. In summer, customers will order more T-shirts and T-shirts, while in the cold season, warm sweaters will dominate. However, with an average structure, it will be possible to recoup the initial investment in 14 months.

Benchmarks:

  • Start of work on the launch of the project: January 2018.
  • Start of production: April 2018.
  • Operating break-even: June 2018.
  • Achievement of projected income: August 2018.
  • Payback period of production: October 2019.

Eventually

Fabric printing production is a great business idea for young and ambitious people. Despite the sufficient supply on the market, it is still possible to occupy a free niche. In addition, there is a huge field for development. You can purchase several different-format machines and increase the production volume. In the future, it makes sense to buy equipment for printing on mugs and magnets, as well as open your own outlet for sale in a large mall.

The business of applying images and logos to mugs is gaining more and more popularity - services are offered by entrepreneurs in both large and small cities. The idea is characterized by high profitability - largely due to small investments. All that a businessman needs is to rent a pavilion in passable place and buy equipment for printing on mugs. Having worked marketing strategy and offering quality services, you can quickly develop a client base and start earning decent amounts.

Mugs with printed prints are in demand both by private and corporate clients. Such products will be an excellent gift for a loved one or a promotional souvenir.

Printing images on mugs will be of high quality only if there is a special professional equipment. Machines are presented on the market in a large assortment - different capacities, configurations and prices. Choose the equipment that suits the chosen method of printing on the mug. There are several of them - sublimation printing, hot decal and silk screen printing.

What do you need to print on mugs? How much will be spent on the purchase of machines and apparatus for doing business?

Sublimation Printing Equipment

Sublimation transfer of images is the most popular technique among entrepreneurs. This is the best option for those who are not going to produce mugs in large quantities, but will only fulfill orders from private clients. This line of business is available even at home, since it does not require major investments for the purchase of equipment.

Sublimation allows you to get full-color images on mugs. At the same time, the print stays on the surface of the product for many years, without wearing out or fading. Any graphic picture, including a photograph, can serve as a "source".

Briefly, the technology of printing on mugs by thermal sublimation can be described as follows:

  • The required image of the desired size is printed on special paper.
  • With the help of a press, the sheet is firmly pressed against the mug. The thermal sublimation printer for printing on mugs transfers the image to the surface - the ink penetrates into the top layer of the product.

An entrepreneur needs to run a business the following equipment for sublimation printing on mugs:

  • A computer with installed programs for graphical image editing.
  • Inkjet or laser printer.
  • Scanner.
  • Thermopress.

There will be no problems with buying a computer - in order to minimize the cost of equipping the cabin, you can even buy a used one. It's the same with printing images - the most ordinary printer will do. Well-established brands are Epson, HP, Lexmark. A decent printer model that can withstand heavy “loads” and reproduce colors well costs at least 5,000 rubles.

The main task is performed by a thermal press for printing on mugs - treat its choice with great attention. There is a huge range of suppliers on the market, allowing you to choose the right equipment, taking into account the specifics of your activity and production volume.

A thermopress for cylindrical products is a compact device with a rounded heating working area. The machine for printing on mugs is easy to operate - a certain temperature is set, the mug is clamped in the holder and held for a certain time.

Thermal presses into 2 main groups - vertical and horizontal. The difference between them lies in how the product is clamped by the machine. According to many entrepreneurs, horizontal thermal presses are better because they allow you to transfer images not only to “standard” mugs, but also to beer glasses and vases. But work with products of uneven shape on vertical machine will require certain skills - you will have to manually turn the object over, heating either one end or the other.

When choosing a press for printing on mugs, pay attention to the following characteristics:

  • The quality of the heating element. Fine, if it is covered with a Teflon sheet.
  • Operating temperature range. The heating limit is usually limited to 240-250 °C.
  • Possible number of processed products. There are machines that can simultaneously transfer the image to 5 mugs at once.

The device for printing on mugs will have to be adjusted "for yourself" - change the temperature level and the degree of clamping. Each press is characterized by its own characteristics, so at first, get ready for the fact that you will have to act by trial and error.

The price of equipment for printing on mugs by sublimation printing varies in a wide range - from 10,000-100,000 rubles. The specific cost depends on the functionality and the number of "processed" products. Those devices that are equipped with interchangeable nozzles for printing on mugs of different diameters are more expensive. Digital control also increases the price of equipment.

Study the models of presses on the market to choose the right one. It is better to buy a printer for printing on mugs of a proven brand. The following brands have proven themselves well in the printing business:

  • transfer kit,
  • grafalex,
  • Instagram,
  • Bulros,
  • Vector ,
  • Geo Knight.

Hot decal equipment

The mug printing business can be based not only on the sublimation method. Many entrepreneurs use the hot decal method - this is the ability to transfer an image not only to ceramics, but also to glass, porcelain, earthenware, and metal. And since the cost of printing on a mug in this case will be higher, the entrepreneur has a chance to earn more. Your customers can be bars and restaurants that need to put company logos on the dishes. The manufacture of souvenirs is often required by large industrial enterprises - for example, breweries.

According to experts, hot decal printing is much better. The image is very durable - it cannot be erased even with sandpaper. Another important advantage is that the image can be transferred even to an uneven surface.

With the advent of modern equipment, the process has been greatly simplified. Printing the logo on mugs using the hot decal method is carried out as follows:

  • Preparing an image and transferring it to paper. Plain paper will not work here - you need gummed paper with a special gelatin impregnation. The press is carried out on digital printers.
  • Sticker of the finished decal on the mug. Beforehand, a piece of paper with a picture printed on it is soaked in water, due to which the image is easily separated from the base. The paint adheres to the surface of the product.
  • Firing the product at a certain temperature. In order for the pigments to penetrate the material of the mug, it must be exposed to high temperatures.

For release finished products 2 main devices will be used:

  • Decal printer. Decal printing machines are more expensive than sublimation mug printers. The price of an "average" device is at least 150,000 rubles. To save money, you can buy a used printing machine, but then there will be no guarantee of its durability. The main difference between ceramic printers is that they are filled with a special ceramic ink. In the future, they can also be used for the manufacture of designer tiles - a great option for business development. When thinking about which printer to choose, it would be nice to see it in action. The main criterion is the maximum color reproduction and the possibility of electronic calibration of the device. Ricoh ceramic printers have proven themselves well - this is the leader in this segment.
  • Muffle furnace. These are high temperature chambers used for various purposes. The mugs are fired to fix the prints at a temperature of about 800 ˚C. The cost of equipment suitable for printing on mugs ranges from 10,000 rubles to 350,000 rubles. There are devices that are more expensive, but for a novice entrepreneur, their advanced functionality will not be useful to perform simple printing photos on mugs. Time-tested brands - SCUTT, KITTEC, SNOL, NABERTHERM.

In addition to the main equipment, the workshop must be equipped with a high-quality ventilation system, since the process must be carried out in special temperature and humidity conditions. It also threatens to cost a lot.

Screen printing equipment

Screen printing (also known as silk screen printing) allows you to transfer full-color images to almost any product, including ceramic mugs. Due to the low price of equipment, this technology is popular among start-up entrepreneurs. The method is applicable to both small industries, and large enterprises. If we compare the quality of images that silk-screen printing and sublimation help to obtain, printing on mugs with the first method is somewhat higher in quality - colors are transmitted much more clearly.

The main difference of this method of image transfer is that the paint is applied directly to the product using special stencils. The process is fast, which is very convenient for customers.

The price of a printer for printing on mugs using the silkscreen method, suitable for small businesses, is 5000-150000 rubles. On the market big choice equipment. The cost will depend on the type of machine. They are:

  • Manual. All operations, from setting up the machine to filling the paint, will have to be done manually. Such equipment is much cheaper and is perfect for the production of small batches of goods. If you master the operation of the printer, the print quality will not differ from that made by more "advanced" units.
  • Semi-automatic. The devices are characterized by more precise print settings. As a rule, they are additionally equipped with chambers for drying products and a special cooling unit - important features in the manufacture of large batches of souvenirs. When working with a semi-automatic printer, the operator only manually sets the print program and picks up the finished mugs.
  • Automatic. All operations on such equipment are performed manually. The devices are expensive - novice entrepreneurs may not be able to afford it. This option is more suitable for industrial enterprises with a streaming release of printed mugs.

If we compare how much it costs to print on mugs using sublimation and silkscreen printing, the difference will be insignificant. Therefore, we have to fight for each client. To offer customers quality services, choose equipment from trusted brands. These include the following brands - WorkHorse, Lawson, Ming Tai.

When thinking about how to open your own business without investing a substantial amount at the initial stage, consider starting a modest enterprise for the manufacture of original souvenirs.

We are talking about drawing patterns on clothes, mugs and textile bags. If you like the idea, then consider a business plan. Printing on T-shirts is only the beginning of the journey, in the future you may well increase production capacity.

What is the benefit?

Despite the seeming frivolity, this business brings a good income. Many young people love T-shirts and sweatshirts with funny inscriptions and stylish patterns. This allows you to show individuality and stand out from the crowd. And it is impossible to make such a thing at home. So you have to look for small workshops in which they will help you transfer the image you like to the fabric.

In addition, printing on T-shirts and mugs is in demand among tourists. They want to take away a souvenir from your places as a keepsake.

And in general, such products are considered good gifts. Lovers order T-shirts with their joint photos, T-shirts with thematic drawings and humorous statements are presented to birthday men, caring mothers and fathers, newlyweds. So you won't be left without clients.

Registering your business

So you've decided to launch your line of merchandise and put together a business plan. Printing on T-shirts must be done by registering as individual entrepreneur. Setting up a limited liability company will cost you much more. Yes, and in the early stages, this approach is irrational.

At the same time, visit the tax office and register there. Consult with a specialist about the choice of a suitable taxation system.

We select a place

In order for the business to start paying off sooner, it is necessary to choose the right location for your enterprise. It is clear that the more crowded this place is, the better. If you are located in a popular shopping center, then you will be recognized faster even without additional promotion. Proximity to hotels, favorite tourist places gives good results.

You don't need a large room. Set aside a corner for T-shirt printing equipment. Set up a table. Organize a space for receiving visitors. This will make it easier for you to take orders. Keep the necessary supplies on hand. The rest of the raw materials can be kept at home. In the future, with the growth of the enterprise, you will already think about allocating space for a warehouse, and about building up technical equipment.

T-shirt printing technology

Undoubtedly, you will need certain knowledge and skills. You must understand the types of printing. This will help you make a list necessary equipment. And you will avoid many mistakes. After all, you don’t need marriage in your work?

So, there is direct printing on T-shirts. This method is widely used in replication. But you need to purchase a special stencil device. The principle is that an image is applied sequentially, layer by layer, on a fixed T-shirt.

Since special paints are used in production, the output is products with abrasion-resistant pattern. Such application of paints allows you to work with drawings of any complexity. And additional effects, for example, the use of luminous paints, metallic paints, foaming types, add attractiveness to things.

Another method is called "thermotransfer". It assumes that the image is first printed on a special medium. After that, a thermal transfer press is used. It is he who transfers the pattern to the fabric.

Printer transfer is the most popular technology. It's affordable, economical, and allows you to work with your photos and transfer them to T-shirts without losing image quality.

In thermal transfer, the transfer source is either special paper or film. When working with the latter, you need a plotter.

The use of sublimation inks in the manufacturing process makes it possible to produce prints that are not afraid of washing, exposure sun rays and abrasion. Sublimation printing on T-shirts has some limitations. It is used only when transferring a pattern to a synthetic light fabric. The synthetic fiber content must be at least 60 percent.

We buy equipment

The costs of technical equipment of the enterprise are the largest. T-shirt printing equipment includes:


This list contains only a minimum of devices. It all depends on what printing technology and what volumes of work you are targeting.

If your task is not only the quick release of souvenirs, but also the replication of high-quality products with multi-color exclusive prints, then you will need to install an additional unit.

The direct printing on T-shirts already mentioned above is carried out on special carousel-type equipment. The point is that the T-shirt is fixed on the table motionlessly, and then, by means of rotating molds, colorful layers are applied to the product.

The main thing is to combine them correctly. This method allows you to start replicating products. At the output, you get from fifty to one hundred thousand products. The cost of printing is low, but the quality is impeccable.

For printing on mugs, a conventional heat press is not suitable. You need a so-called electric grill. The printer prints the image onto the media. A mug is placed in the electric grill bowl, and then, with the help of high temperature, the pattern from the carrier is transferred to the surface of the dish.

When choosing equipment, carefully study the offers of suppliers. It is better, of course, to spend on professional devices from manufacturers. So you insure against possible downtime that may occur in the event of an unexpected breakdown of the units.

T-shirt printing, as a business that requires the smooth functioning of devices, does not tolerate time delays. A client ordering your branded T-shirts will not wait for you to find a heat press repairman, order spare parts and make repairs.

He'll just find another printer. But you will lose money and lose your reputation as a reliable partner. Therefore, carefully study the paragraph on service and warranty service devices you purchase.

And do not forget to get comfortable office furniture. Table, chairs, shelving for materials. Buy a graphic editor for a designer.

Expendable materials

Submit an article about consumables to your business plan. Printing on t-shirts is impossible without buying these same t-shirts. The wholesale price of simple basic models is low. And it is better to immediately stop at a reliable supplier who guarantees a quality product, inexpensively and on time.

In addition, paints (cartridges) will need to be purchased regularly. As well as media for thermal transfer: paper or film is consumed quite quickly.

Staff

At the initial stage, two people will cope with the enterprise. But if you intend not to stop at the level of a modest printing point, but to grow further, then you will have to hire a manager who will accept orders and coordinate their execution. In addition, you will have to hire a designer to develop exclusive drawings and inscriptions. Yes, and the number of technical personnel with the growth of production will have to be increased.

Implementation methods

If you open a point for fast printing orders is one thing. But if you intend to make more profit through sales finished products then think about ways to sell the product. A description of them should contain your business plan. T-shirt printing in industrial scale will require the establishment of the sale of manufactured products either through an online store or through the supply of goods to existing outlets selling youth clothing. In addition, you yourself can open a souvenir shop or a boutique where you will sell T-shirts, T-shirts and sweatshirts with original prints.