How to open a retail store: First steps. How to open your store from scratch: step by step instructions How to open a retail store

How to open a point in mall- we will analyze the most important sections of the business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares beginners with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store were in a separate room.

These and many other advantages of placing in shopping centers are understood by many seasoned businessmen who open sales outlets there.

Business plan of a point in a shopping center- the first document that will be required in the organization of the case.

In it, information about the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, evaluate personally the pros and cons of placing in a shopping center.

Advantages	Flaws
For the period while you are carrying out repairs and decoration of the premises, you can take a "vacation". That is, 1-2 months you pay only utility bills. Significant savings!	As a rule, you will have to agree on almost every step: from the style of the sign to the order in which the goods are laid out.
Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for customers, and the opportunity to use local cleaning services.	Free cheese only happens in a mousetrap. Typically, mall maintenance is also included in your monthly bill, along with utilities.
The advertising that the center runs also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Placement near large points will ensure a stable flow of customers.	Often when you "settle" you have to pay a deposit for 3 (!) Months of rent.
You will have a reception area equipped according to all the rules. Separate accommodation rarely allows you to show off like that.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

There are indeed many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a rather large amount of rent was wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Get permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
For the management of the shopping center, projects, estimates and schemes will be needed.
List of papers in this case individual, and you need to specify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning to open a business plan for a retail outlet

It is difficult to open a point in a shopping center not because of the intricate organization algorithm.

And because of the potential serious risks that can lead to financial losses and even the closure of the store.

They can be avoided with the help of detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis target audience, visitors to the shopping center, calculation of the size of the future average check, the establishment of the supply process, the choice of a marketing strategy.

realistic - based on dry facts and reflections;
optimistic – scenario of ideal development;
pessimistic - how the business will look when problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening a point

The profitability of renting a place in a shopping center is not always palpable.

If you choose the wrong landlord, you can get only negative from cooperation.

Choosing a mall is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won’t be able to look into people’s wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for entertainment and relaxation.

It will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of similar topics will be useful.

For example, in many supermarkets there are goods for animals.

But they offer a meager assortment.

What a staffing table for a small store might look like:

This number of people will provide daily work points from 10:00 to 22:00 (standard working day of most shopping centers).

It is better to hire people on your own.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much more preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring “fresh breath” into the business.

To motivate employees to work better, enter the payment of a fixed % of sales or bonuses for achieving the set results.

Marketing section of the business plan of a point in a shopping center

successful business

Consider these options:

Training.
While you are preparing the point for opening, it can become a means of outdoor advertising.
Close the repair work with a banner on which you will announce the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on the terms of % of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can meet halfway, because their income will depend on your success.
Inside the service is much more expensive, and the effect of it is lower.
Bring your own.
Create special discounts for employees of the center.
This will draw their attention to the dot.
And if they like it with you, fame will quickly spread among friends.
Change to "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center

It should be noted that until the moment of payback, the store will need to be “sponsored” from a personal financial cushion.

How much money do you need to open a point in a shopping center?

Item of expenses	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental fee (per year)	500 000
Purchase and installation commercial equipment	250 000
Point design and signage	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you will be able to choose the right place in the shopping center to open your outlet:

“If you require someone to give their time and energy to a cause, then take care that he does not experience financial difficulties.”
Henry Ford

At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move calmly and safely.

take care of inventory needed right away.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to stay near the so-called anchor points.

These are the stores that attract the most visitors to the mall.

A striking example is Auchan, Obi, Perekrestok supermarkets.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

That portrait of the average buyer, which you make during the analysis of the shopping center, will remain the same after the opening of your outlet.

Do not entertain yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of the service.

How to open a point in a shopping center you now know.

With due perseverance, creating a profitable business is within the power of every person.

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How to open grocery store? Thought open small shop products often comes up as an idea profitable business in small town or in the village. Indeed, even small shop products can become a source of stable income.Not so long ago, to make money on trading, it was enough for small investments, unsuitable premises and unobtrusive service. Now the retail sector is very competitive, so the approach to organizing the work of the store must be serious.

Opening a grocery store in a residential building is not always easy. If there is no special retail space in a high-rise building, then for this you will have to buy a couple of apartments and transfer them to the category non-residential premises. This can be a difficult task as you will have to make a separate entrance, coordinate with the meeting of residents on the use of common property(facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting a store space will be the best option.

The choice of premises for the store is one of the key issues, with the solution of which you must begin the implementation of your idea. But that's not all. In our guide, you will learn about other important retail factors that directly affect your entrepreneurial success. So, we open a grocery store.

Own store: how to open a grocery store from scratch

Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.

How to open a grocery store from scratch: step by step instructions

If you want to learn how to open a grocery store, then our step-by-step instruction will help you with this. Where to begin? Marketers are sure that the choice of the location and assortment of the store will be the most important for the success of the retail trade, so the first point of our step-by-step instructions will be the choice of the place.

Select a store location. You can open a store in a separate building, in a residential multi-storey building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose a more expensive room with more traffic than a cheap one, but where potential buyers a little.
Register an individual entrepreneur or LLC, you can find out the full description of these organizational and legal forms in the article ""? Please note that if you want to sell alcohol, you must register an LLC.
Select the taxation mode and calculate. You will have some time after state registration to decide on the choice of regime, otherwise you will remain on the general taxation system. And this is difficult and unprofitable. In addition, from the selected tax regime depends on the need to purchase a cash register.
Make a technical project and get permits for opening a grocery store. Above, we have already told what permissions are needed for this.
Purchase and install commercial equipment.
Define your target audience. Who will be your buyer: housewives of several nearby high-rise buildings; business center employees; picky gourmet consumers? The solvency of your category of potential buyers must be taken into account when choosing an assortment for a store.
Select several suppliers of goods for your store, find out on what conditions they work: delivery times, minimum purchase quantity, availability of quality certificates. Buy the first batch of goods to start the store.
Report the opening of the store to Rospotrebnadzor by submitting a notification.
Conclude with your employees.
Run ads and arrange store opening.

Video: "How to open a grocery store from scratch?"

Usually business people prefer to open a small retail store at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need to:

know how it's done;
choose a suitable place;
correctly plan the entire assortment;
set prices
engage in proper accounting.

How to open a store

First of all, you need to decide what will be start-up capital. It is important to know what products will be sold. After that, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those goods that are adjacent.
Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right way to pay taxes. USN is an ideal option for retail trade.
You need to be very careful in choosing the location where your outlet will be located. Worth a look to see what shops are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you have already entered into an agreement, do not forget about the obligatory clause that will allow you to terminate it ahead of schedule.
The equipment you purchase must match your outlet. Appearance points of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the range.
The seller influences the amount of profit and the success of the entire trade. It is important that he be really experienced. Such a person should be well versed in the assortment. Equally important is his friendliness.

Prices. How to set them up correctly

The target audience (its specific capabilities) has a direct impact on prices. You also need to consider the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup as low as possible. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But do not think that a large cheat will provide a good profit. In this case, sales will occur quite rarely.

It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the price at which goods are sold in the stores of your direct competitors. Make the appropriate adjustment.

Work with clients

Principles of automating your sales

You must have a clear idea of the state of your business on this moment. If you write everything in a notebook, it will not help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trade automation. To do this, you need to choose the right program for accounting, which has all the functionality you need. Buying newfangled programs in stores is not worth it. They are expensive and require maintenance, which can be detrimental to your business.

Today, there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the field of sales. At the same time, you can relax, be on a business trip or do something else. "Big Bird" is a system in demand today. It was created like a regular application on the Internet. That is why downloads and updates are not required. System advantages:

You can organize sales at several points at once.
The seller interface is ideal for registering sales.
You can generate reports for the desired period in shifts.
Create and print all the documents you need.
Assigning a discount in manual or automatic mode.
Carrying out non-cash and cash settlements with each buyer.

You will clearly know the size of the received profit, proceeds. You will know how profitable your company is. You will be aware of the entire dynamics of sales, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expenditure and income transactions will become as transparent as possible.

If you prefer to automate your trading with " big bird”, then you will be able to use printers and barcode scanners for convenient printing of labels and receipts. This will make it easier not only to register sales, but also to maintain all records.

If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is not limited at all.

If you decide to open a retail outlet, then be sure to consider all the details. The success of your business depends on you.

In conditions market economy among the most popular types activity is trading business. One of its most attractive varieties is the creation department store- supermarket. In order to open a supermarket of products and at the same time have stable income you need proper business planning.

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Business Description

A supermarket is a large supermarket that sells a full range of products:

Food;
beverages;
household items;
Products for children;
goods for cats and dogs;
goods for cars;
greeting cards, etc.

In such stores, the share non-food items reaches 40%.

Most strong competitors supermarkets are chain stores, both federal and regional.

Advantages of chain stores:

organized logistics system;
a wide range of;
supply of goods on more favorable terms, and as a result - lower prices;
internal reserves;
the location of stores in close proximity to potential buyers;
active advertising campaign;
image, etc.

The weak point of chain stores is the inertia in terms of assortment. They are in no hurry to change large suppliers and remove goods for which there is low demand from the shelves. Small businesses can take advantage of this loophole and include fresh and local products in the range of products they sell. Small businesses can be more flexible in relation to the wishes of customers.

Relevance

Regardless of the economic and political situation in the country, people always need food, clothing, household and other goods. The relevance of this idea is that a significant part of the product palette falls into the category of essential goods. Even in a highly competitive environment, a novice entrepreneur has a good chance of gaining a foothold in the market.

Choice of trade direction and format

The choice of the direction and format of trade depends on the financial capabilities of the entrepreneur and the current market situation.

All trading enterprises can be classified according to various criteria:

According to the format of service, there are: full self-service, partial self-service, trade through the counter, etc.
By way of organization trading activities: branded, networked, standalone.
By specialization: specialized, universal, with a combined assortment.
By type: hypermarket, mini-market, supermarket, Discounter, Produkty store, Fish store, etc.

Organization of a super or hypermarket

In order to open a hypermarket with an area of several thousand square meters, you will need a large amount of capital investment and work experience. To organize the work of a supermarket, fewer workers will be needed and it will be easier to manage such an enterprise than a hypermarket.

Modern supermarkets are created in the form of a self-service store. Here the buyer has the opportunity to carefully look at the product, hold it in his hands and read the information written on the label. Also, a supermarket may have a bakery or other mini-production. For example, cooking -grill, salads or meat dishes.

In the future, you can open several more similar stores and form a trading network. In parallel with the organization of the supermarket, you can develop an online store. It will sell the entire range of goods presented in a real store.

supermarket bakery salad preparation Grilled Chicken

Opening a highly specialized store

If you are not ready to immediately open a supermarket, then you can start by creating a highly specialized store. In it you will sell some specific products. It can be fish products, meat products, vegetables, fruits or confectionery. Here, the over-the-counter trading format is better suited. After you "stand on your feet", you can think about expanding the business to a supermarket.

A highly specialized store should be located in a residential area, in a place with high traffic. The area of such a store is 50-350 square meters. meters. The format of the store "around the corner" or "near the house" is suitable for him. Eco-food stores are also very popular, selling a rather narrow range of goods, such as dairy products, farm meat and poultry, and honey.

Opening a franchise store

For a novice entrepreneur with no work experience, the option of opening a franchise supermarket may be suitable. In this case, the entry process commercial enterprise in the industry will be much easier. This is ensured by the fact that the store will operate under famous brand. Also, the franchisor will share his experience and help organize the business competently. For this, the entrepreneur will have to pay a lump-sum fee and royalties.

The most popular grocery store franchises include:

"Alphabet of taste";
"Crossroads";
Spar;
"Magnet";
"At Palych";
"Beans";
"Pyaterochka".

The cost of such a franchise as "Crossroads" ranges from 1,000,000 to 1,500,000 rubles. The size of the initial investment is 27,000,000 rubles. At the same time, the franchisor promises a payback for the store in 18 months. The Pyaterochka franchise will cost its buyer 1 million, with investments - from 8 to 22 million, payback - 24 months. And the cost of the Beans franchise starts at 250,000 rubles. Minimum size necessary investments - from 1,300,000 rubles.

The video shows the Spar supermarket franchise. Filmed by the BIBOS channel.

Description and analysis of the sales market

People go to the supermarket mainly for food, but along the way they buy household chemicals or pet products. The greatest demand is observed for essential products, because even in a crisis, the demand for them does not disappear.

Following the situation in the country, the mood and behavior of buyers in stores is changing. In a crisis, it shifts towards goods with a lower price, and the rise - towards more expensive ones. When everything is good in the country and the incomes of the population are high, then those goods that cannot be called essentials are actively bought.

The largest number of buyers visit the supermarket on weekends, but on weekdays the demand remains at a high level. To attract customers on weekdays, various marketing techniques are used: promotions, discounts, happy hours" and others.

Situation and trends

Main market trends:

large retail chains are actively changing the formats of their activities and occupy niches traditional for small businesses (for example, a family store, "near the house");
there are more and more outlets with a "hard" discounter format;
lacks specialized stores(e.g. butcher shop, organic food, fish shop);
the direction of online trade in products is developing.

Key factors that have a particular impact on consumer demand in Russia:

product price;
product quality;
environmental friendliness of the product;
growing demand for domestic products;
brand (wishing to overpay for the brand is becoming less and less).

The target audience

The target audience of the supermarket are both women and men, as well as children and the elderly.

Among them stand out:

People who stock up on essential groceries for the week. Most often, they go shopping on a day off, with the whole family.
People who often make impulsive purchases. They go to the store for a specific product, but in reality they buy many other products.
People who make the vast majority of their purchases at a supermarket near their home.

Competitive advantages

The efficiency of a supermarket depends on the following factors:

location of the store in a convenient place for customers with high traffic;
location of the store away from chain stores;
thoughtful and “flexible” assortment;
friendly service;
proper arrangement of shelves with goods;
spacious and clean room;
sale of high-quality and fresh products, etc.

In addition, it is very important to think over the loyalty program. Discount cards should be developed for customers.

Promotion and advertising

positive impression on potential clients will help to produce a competent marketing policy. The opening of the store must be properly organized - the brighter it is, the more customers will be able to attract.

This will require:

Distribute information flyers in advance to invite you to the opening of the new store. They should be placed in the mailboxes of residents of nearby houses.
Place a banner near the store about the imminent opening.
Decorate the entrance to the store with balloons.
Organize a show.
Run a lottery or contest.
Give gifts for purchases.

store opening invitation Show program at the opening of the store Store Decoration

The stability of the supermarket's income depends on how constant the flow of customers has been. For this it is necessary to carry out promotions that will make your store stand out from the surrounding outlets.

corporate website containing information about the assortment, opening hours, promotions and discounts;
distribution of informational materials to the mailboxes of potential customers;
advertising on local television;
advertising in local newspapers.

What do you need to open?

Having decided on the format and location of the supermarket, you should choose several alternative options for premises. After you have clearly calculated a business project and decided to move on to its implementation, a package of documents for registering a company is primarily prepared.

The documents

It is best to register a supermarket in the form of an LLC. This organizational form will allow in the future to expand to the level trading network. It will also enhance the image of your company in the eyes of suppliers and partners. Registration in the form of an individual entrepreneur does not give the entrepreneur the right to sell wine and vodka products.

A novice entrepreneur will have to obtain a large number of permits:

permission to organize outlet;
certificate of state registration OOO;
certificate of tax registration;
a contract for the sale or lease of premises;
permits from the sanitary and epidemiological station;
permits from the fire inspectorate;
an agreement on holding sanitary measures in the premises;
contracts with export companies food waste and garbage;
medical books of store employees;
certificates for the sale of alcohol and tobacco products;
certificates confirming the quality of products;
documents for cash registers;
documents for control and measuring equipment;
certificates of entry in the commercial register.

The store should have a buyer's corner.

It must contain the following documents:

a copy of the business license;
legislative information;
reference Information;
book of reviews and suggestions;
certificates of the sanitary and epidemiological station confirming the compliance of the products sold with the established standards;
certificates for alcoholic and tobacco products;
other documents about products sold in the store.

Before embarking on a business project, it is recommended to study:

Federal Law N294 "On the protection of the rights of individual entrepreneurs and legal entities in the exercise of state control.
Decree No. 584 "On the procedure for starting the implementation of some".
Federal Law N171 "On state regulation of the production and circulation of ethyl alcohol, alcohol-containing and alcoholic products."
normative-legal base on fire safety of the premises.
requirements of the Ministry of Emergency Situations for retail facilities.
SP 2.3.6.1066-01 "Sanitary and epidemiological requirements for trade organizations".
Law of the Russian Federation N 2300-1 "On the protection of consumer rights".

Room and location

The profitability and profit of the store to a large extent depends on the chosen location. In order to make right choice a businessman will need to carefully study the local market. On the one hand, the supermarket should be in close proximity to the buyer, and on the other hand, away from competitors.

To open a supermarket, you will need a room with an area of at least 300 square meters. meters. If financial possibilities allow, then it can be bought. Otherwise, it is rational to rent a room. The building must comply with the rules of the SES and the fire inspection, and the requirements regarding the organization of an emergency exit must be taken into account.

You should also pay attention to the following factors:

payment terms (presence of rental holidays, the possibility of deferred payments, the absence of penalties upon termination of the contract);
the amount of utility bills and the cost of security and cleaning services;
the presence of a security alarm;
ease of access for buyers and suppliers.

Equipment and inventory

To organize the work of a supermarket, you need to buy the following equipment and inventory (average prices in rubles are given):

cash equipment and payment terminals bank cards: 250 000;
instrumentation: 100,000;
refrigeration and freezing equipment: 200,000;
racks for trading floor: 140 000;
showcases: 100,000;
warehouse racks: 100,000;
packaging equipment: 30,000;
lighting system: 100,000;
ventilation: 150,000;
air conditioners: 100,000;
shopping carts and carts: 50,000;
storage rooms: 30,000;
trolleys for internal use: 30,000;
computers and other office equipment: 120,000;
office furniture: 50,000;
other inventory and equipment: 150,000.

Cash machine Control and measuring device Shop equipment

A medium-sized supermarket needs to be equipped with equipment and inventory worth about 1,700,000 rubles.

Formation of assortment, selection of suppliers

The assortment should be formed based on the preferences of the target audience, their financial capabilities, as well as the political and economic situation in the country. The assortment of a supermarket should be rich, in many stores it reaches several thousand items, but you should not overload the shelves with goods.

The selection of suppliers should be carried out by a specially trained person who will analyze the dynamics of sales and take into account customer feedback. The profitability of the store will depend on how accurately the needs of consumers are studied and satisfied. To do this, you should conduct a survey of buyers, be interested in what they would like to see on the shelves.

When choosing a supplier, pay attention to the following criteria:

price and discounts;
quality;
image and reputation;
producing country;

Where to start if you want to open your own store? Which store is better to open and how to choose goods for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello, dear readers of HiterBober.ru business magazine. Entrepreneur and author of the site Alexander Berezhnov is with you.

When aspiring entrepreneurs have a question about what kind of business to start, many choose the simplest and most obvious - retail, namely the opening of your outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who decided to open a store without sufficient experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, an auto parts store, a children's store, or a grocery store, then you will have to go through the same steps. Here you will also find recommendations for opening the most common types of stores. This will be especially true for you if you have not yet decided which store to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, most importantly, you must understand that the vast majority of people come up with the idea of opening a store as a simple commercial project at first glance.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pluses (+) of your store as a business

1. Clarity for the average person

That is why most aspiring entrepreneurs consider their store as the first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us, we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have long been worked out.

It is not for nothing that, having opened 1 store, its owner often does not stop and, with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need is not to reinvent the wheel and go along the beaten path, which should lead to success in your business, unless, of course, you “hit the jambs” at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also in terms of settlements. You have the cost of the item, the sales margin, and the costs you incur.

4. Sustainability of business with its promotion

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of the city can provide you with a comfortable life, even despite nearby competitors.

5. Ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you become the owner of a completely autonomous system that makes a profit.

Naturally, many people who have capital but do not want to open their store from scratch will want to become the owner of such a “tidbit”.

Now selling a business is as easy as selling a car or an apartment, you just have to notify potential customers that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The reverse side of the simplicity and clarity of opening a store is a high level of competition. After all, there are a lot of people who want to become the owner of their own outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case, you will need several hundred thousand rubles, or an average of $10,000, to start your business.

3. The appearance of remnants of unsold goods

One more weak side store as their business are the remnants of the goods.

Especially often they are formed in grocery stores and in stores selling seasonal goods. For example, New Year's toys and other holiday accessories.

The cost of the leftover goods has to be included in the current cost, which leads to a drop in demand, as the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventories - this is a far from complete list of what you will have to face in the process of working on your own store.

5. Seasonality of business depending on the chosen niche

Each trading niche has its own seasonality. It can be more or less pronounced. For example, in the summer construction and Decoration Materials they sell well, but in winter sales drop significantly.

Other shops make super profits in winter under New Year, and in the summer they “suck their paw” in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for a future store.

6. If the business fails, the risk of losing 80% of the money

If suddenly your business does not go well, then the purchased commercial equipment will have to be sold for a pittance, and the remaining goods will also be sold in bulk or simply presented to friends for the holidays (if the goods do not belong to food).

I hope that now you have a better picture of opening your store and know what difficulties you will face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities, in a slightly different way, for example, by starting trading on the "Business with China" section.
This is a very trendy and interesting topic today. My friends are doing it successfully. Buying goods in China, you can sell them at a markup of up to 500% without even opening a physical outlet. This business can be done through the Internet.

Yevgeny Guryev, a specialist in the “Chinese theme”, teaches this business very cool. Our team knows Zhenya personally and recommends him as a professional in this field.

Watch the video in which student Evgenia shares her impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by “zero” we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then you must be disappointed - this is really a myth!

Let's look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself can calculate in numbers how much, according to conservative estimates, it will cost to open and maintain a store.

For example, one of my acquaintances, having opened a store women's clothing premium, invested in it more than 1,200,000 rubles . This amount included the rental of premises, repairs in it, the purchase of goods, the purchase of commercial equipment, hiring staff, registering a company.

How much does it cost to open your store?

1. Premises (shopping area)

Own or rented.

Naturally, having your own space (not rented) gives you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will “eat up” most of the profits, and during seasonal recessions you can work “to zero” without earning a penny or even go into the red, putting money out of your pocket.

2. Trade equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Product

You can take part of the goods from suppliers for sale on the terms of deferred payment. That is, give money for it after the sale. But the other half of the goods will most likely have to be purchased.

It is especially difficult here for novice players in this market. So, if you are a beginner, then not every supplier will agree to give you the goods for sale due to a lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you learn the most hot goods, work with the objections of customers and be able to transfer your experience to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to formally register your commercial activity and periodically submit reports to tax office and the Pension Fund.

In addition, you will deal with invoices, invoices and contracts. With all these points you have to deal with sequentially.