Organization of commercial activities of the Auchan hypermarket. Characteristics of the enterprise LLC "Auchan"

1. GENERAL DESCRIPTION OF AUCHAN LLC

INTRODUCTION

CHARACTERISTICS OF THE ENTERPRISE LLC "Auchan"

Analysis of the Trade and Technological Process in AUCHAN LLC

Brief description of AUCHAN LLC

Marketing activities of LLC "Auchan"

practice report

Auchan LLC is a chain of discount stores that meets all the preferences of Russian consumers. The following principles became the key to the success of the enterprise: maximum satisfaction of customer needs, accounting human factor and constant development.

The basic principle is to sell as quickly as possible the largest possible number of quality goods at the lowest possible prices to the largest possible number of buyers.

Basis for successful development. Increasing the purchasing power of more and more customers by offering a wide range of quality goods at prices 10-20% lower than those of competitors is the key to the success of the Auchan project in Russia.

Opening shopping centers in Russian cities provides an influx of additional Money in the form of tax revenues to the budget of the regions, allows you to create jobs, develops networks of local manufacturers and suppliers of goods. Up to 80% of the goods sold are produced in Russia. Personnel policy"Auchan" in Russia gives the company's employees the opportunity to gain a unique experience of working in accordance with European standards of retail organization and opens up broad prospects for career growth.

Auchan pays great attention to the safety and quality of its own products and those of its suppliers. Thus, the product meets the requirements of customers and inspires their confidence. The company has a two-level product safety and quality control system -- Quality Department Central office Procurement Service (CPH) and the Sanitary and Veterinary Safety Service in the Marketing Directorate and hypermarkets.

Dividing a large amount of work into small, specialized tasks makes it possible to produce or sell much more products than if this number of people worked independently. AT small organizations the horizontal division of labor is very weakly traced, which we observe when considering the management structure of Auchan LLC. It clearly shows that the employees of this company, on the one hand, have a clear vertical subordination, but on the other hand, the bulk of the staff performs more than one function.

Improving the organization of labor in the store is inextricably linked with improving the working conditions of workers, which largely determine their performance and fatigue. It is possible to achieve improvements in working conditions by introducing means of mechanization of heavy and labor-intensive work, improving sanitary-hygienic, domestic and aesthetic working conditions, ensuring labor protection and strict observance of safety regulations.

To improve the working conditions of workers, mechanization of heavy unloading operations has been introduced, sanitary and hygienic conditions are improving, and strict observance of safety precautions is required.

Competitors

The company's strategy is to maintain low price levels for the main products of daily consumption. As a rule, it is the prices for these items that are key for buyers in terms of evaluating the price level of the store and further choosing to make economical purchases. Constant monitoring of the market shows that the cost of a consumer basket consisting of these commodity items, in Auchan stores remains minimal for the buyer in comparison with stores of other retail chains.

Auchan checks the prices of the main competitors twice a week in each area where the company's store is located, primarily comparing prices open markets and direct competitors.

The share of "Auchan" on Russian market retail industry compared to other companies in the retail industry in 2012-2013 (in % of total sales by modern retail formats) reflects Table 1.

Table 1. The share of Auchan LLC in the Russian retail market

Name


seventh continent
crossroads

Among the 10 largest retail chains in Russia, 4 chains operate in the discounter format: Auchan, Magnit, Dixy and Kopeyka.

Magnit is the largest of the competing chains in terms of the number of its own stores.

Suppliers

The size of the distribution network makes Auchan the largest or one of the largest buyers for most suppliers. This position, as well as an impeccable history of timely payments for delivered products, allows us to negotiate favorable terms of supply with manufacturers, including international corporations. Auchan suppliers are selected according to the following criteria:

Product quality;

Stability and timeliness of deliveries;

Purchase price;

deferred payment provided by the supplier.

Auchan LLC has a strict policy of centralized procurement. The standard term of the supply contract does not exceed 1 year. In 2013, we managed to increase the average period of deferral of payment to suppliers to 34 days from 20 days in 2012.

The total number of the company's suppliers in 2013 reached 250. The company's supplier base is widely diversified - the supplies of the 10 largest manufacturers do not reach 5% of total sales. About 90% of the company's product range is produced in Russia, including by international companies, which provides a relatively simpler logistics structure and minimizes transportation costs.

Auchan's strategy is to use 2-3 suppliers for each product group, each of which supplies approximately 40--60% of the total assortment. In addition, the company uses at least 2 brands in each product group, thereby giving the buyer a choice.

The suppliers of Auchan LLC include such companies as Coca-Cola HBC Eurasia LLC, Kraft Foods Rus CJSC, Danone Industry LLC, Lebedyansky Experimental Cannery LLC, Bravo-- International" and others.

Studies of indicators of the assortment and quality of drinking milk

In order to study the quality indicators, 5 samples of drinking milk from different manufacturers were selected, sold by AUCHAN LLC at the address: 346720, Rostov Region, Aksai District, Aksai, Aksaisky Ave., 23...

The initial data for the analysis of the financial and economic activities of Auchan LLC were the income statement and balance sheets of the enterprise for 2011-2013. Let's take the scores...

Marketing activities of LLC "Auchan"

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Organization of the marketing activity of the enterprise (on the materials of LLP "INVEST-MEDIA with a brand - the newspaper "Business&Power")

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Application of quantitative and ordinal approaches to measuring the usefulness of Auchan products

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Principles of commercial activities

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sporting goods market

Auchan LLC is a company with limited liability which employs 18 people, 10 salespeople, a director, a driver, a loader, a cleaner, an accountant. The average salary is - 12,000 rubles per month ...

Market segmentation

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Management Improvement marketing activities organizations (on the example of CJSC "RecordStyle")

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Creating a corporate identity for the health and beauty center "Lotos"

There are several options for the origin of this name. 1. Spa is the name of a village in Belgium. This village has been known since the Middle Ages for its healing springs. Fighting between France and Belgium...

Creative approach to the client

AT research work, the most profitable should be " mystery shopper". For this, it was necessary to make 3 visits to hypermarkets - Auchan, Lightning and Theorem. During the visit, they were evaluated appearance and convenience of stores in general...

Commodity characteristics and quality indicators of pasta

The GOST R 52000-2010 standard establishes terms and definitions of concepts in the field of pasta. According to this standard pasta is a food product...

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Small Business Marketing Strategies
Growth strategies and large retail chains

“How to get your products at Auchan, Metro, OK, Perekrestok? Where would you like to put your goods?

Management and Management Guide - Boost Revenues and Profits!

Many small businesses look to the possibility of getting their products on the shelves of major retailers like Auchan as winning Olympic gold. In addition to dramatically increasing your business's bottom line and opening the door for other retailers to contract with you, it sends the message to consumers and other retailers and chains that your company's product is a winner.

However, competition is fierce, in 2012 about 10,000 new suppliers wanted to become Auchan, Metro or Dixy suppliers. Of these, only a small fraction were eventually accepted.

So how can your company be one of those few companies? The first thing you need to do is make sure that your product and your company will be attractive to online retailers.

Preparing your products for big retailers.

Large retailers are looking for those companies that:
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1. Have a solid track record.

Big trade retailers like Magnit don't want to mess around with the mediocre and the unproven.

On the one hand, there are so many businesses that compete to be suppliers. On the other hand, for example, a large retailer does not like to account for more than 30% of your total business supplier capacity, because if he did something wrong and suddenly had to change the order of delivery of goods based on changing trends, he could sink suppliers. Thus, having other retailers and contracts with them increases your chances of getting a contract with the next one.
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2. Who have a unique product.

Here is the kind of product that will fill up a retailer's big box and that shoppers are looking for. Remember that there is so much overlap in many product categories that there is absolutely no incentive for a large retailer to bring you in as a new supplier. The ideal product is something different — something that will still be in line with the retailer's current product lines and, at the same time, something new.
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3. Have a product line.

Even if you can get a buyer and they are interested in your product, having only one product as an offer can be a lost cause. Creating a new product takes time and effort - so a potential supplier who can offer a full range, rather than a single product, will always have an advantage.
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4. Able to meet the needs of the retailer.

You need to have production structures in place to have enough stock by the right date. And while it may take a long time to get the first purchase order, when the first order arrives, you must move quickly. The retailer may even want to do everything in 24 hours.
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5. Willing to do what he wants.

Whether you want to be with Auchan, Metro, OK, Perekrestok or others, you have time to win over the buyer and show that you can overcome obstacles. Whether it's a packaging update or a price change, you need to show that you're willing to work closely and collaboratively with the retailer.

Beginning of a meeting with a large retailer.

When your company and products are ready, the next step is to meet with a representative of a large buyer retailer. The start of the meeting, however, is an important process in itself.

Trying to get your merchandise on the shelves of big retailers isn't the only path to retail success. If your products and company are a good fit for a large retailer, becoming a large retailer can be extremely beneficial to your business.

Contact our company for advice and we will help you to stand on the shelves of large retail chains.

Experts of the Entrepreneurship Support Center manually select tenders with advance payment according to individual parameters with the most favorable payment terms for SMEs. The latest software developments and more than 5,000 different sources are used to search for information Procurement and tenders Auchan.

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№ 31705671467
Provision of expert and consulting services to determine technical requirements and conditions for the implementation of the project with the adjoining of the new construction facility to the existing building of the Auchan Marfino Hypermarket, without its reconstruction to ensure the implementation of the new construction project, at the address: Moscow Region, Odintsovo district, Marfino village.
Accommodation is carried out according to: 223-FZ
Name of the Customer: STATE AUTONOMOUS INSTITUTION OF THE MOSCOW REGION "MOSCOW REGIONAL STATE EXPERTISE"
Initial contract price: 175050.97Currency: Russian ruble
Posted by: 26.10.2017
Updated: 02.11.2017
Placement stage: Procedure completed

Preparation for participation Conclusion of a contract

Order EDS online

Pass accreditation on the Electronic Trading Platforms. Obtaining accreditation takes up to 5 working days, while the requirements for the format of documents and the registration rules for each site are different. For guaranteed registration on the ETP, you can order the service and our experts will do everything remotely.

From October 01, 2018, to participate in trading on any electronic trading platform approved for procurement under 44-FZ, you must have a special account with an authorized bank. The financial department of the CPP will quickly select a suitable bank and help you open a special account with free maintenance!

If you need to obtain SRO permits, ISO certificates or other licenses to participate in procurement, take care of this in advance. The Licensing Department of the CPP will issue you the necessary permits in as soon as possible and help you fulfill all the conditions for obtaining licenses!

Decided to participate? Calculate your chances and prepare the entire package of tender documents.

Have you worked with this client before? Check its conscientiousness and the level of competition so as not to waste time and energy on a hopeless tender. The analytical department of the CPP will help to make an in-depth analysis of the tender and assess the chances of winning by providing reports on the customer, affiliation and competition.

Make sure that all documents required for bidding are up to date. In addition to topical constituent documents, declarations and fresh extracts, personnel certificates, proven work experience and other certificates may be required. The Support Department of the CPP will prepare the whole package for you necessary documentation for any type of tender (quotes, contests, auctions).

Develop a technical proposal. It must contain GOSTs, trademarks, manufacturer's data and exact quality characteristics of each product / materials according to the estimate. The technical department of the CPP will develop technical documentation at the lowest prices, with payment only for a positive result!

If you are unlawfully rejected, you have the right to challenge this decision by filing a complaint with the Federal Antimonopoly Service (FAS). The CPC Legal Department will be able to competently file a complaint on your behalf.

Don't want to freeze your funds? Arrange for tenders.

In order to participate in the tender, it is necessary to issue a tender loan and pay on trading floor securing an application. The financial department of the CPP will help you choose an MFI for transferring collateral with a minimum commission and without brokerage overpayments!

You won? Congratulations! Now you need to sign a contract. To do this, within 10 days it is necessary to issue a bank guarantee. The financial department of the CPP will help you choose a bank with the most favorable conditions for you and get a guarantee without brokerage commissions!

If you do not have enough own funds to fulfill the concluded contract, and an advance payment from the customer is not provided, use the contract lending service. The PSC finance department will help you negotiate the required performance loan before you even sign the contract!

Purchase from sole supplier(performer, contractor) № 31705664176
Name of the procurement object: Service for placement of the newspaper "Vechernyaya Moskva" weekly issue on the rack with the press in the hypermarkets "Auchan", "Lenta", "Karusel", "OKEY"
Accommodation is carried out according to: 223-FZ
Name of the Customer:
Initial contract price: 482160.00Currency: Russian ruble
Posted by: 25.10.2017
Updated: 25.10.2017
Placement stage: Procedure completed
Procurement identification code (IKZ):

Preparation for participation Analysis and development of documentation Conclusion of a contract

Check the expiration date of your Electronic Signature, as well as on what platforms it is suitable. If necessary, order an EDS. We have the most affordable prices for universal digital signatures. Order EDS online

If you need to obtain SRO permits, ISO certificates or other licenses to participate in procurement, take care of this in advance. The Licensing Department of the CPP will issue you the necessary permits as soon as possible and help you fulfill all the conditions for obtaining licenses!

Decided to participate? Calculate your chances and prepare the entire package of tender documents.

Make sure that all documents required for bidding are up to date. In addition to current constituent documents, declarations and fresh extracts, personnel certificates, proven work experience and other certificates may be required. The Support Department of the CPP will prepare for you the entire package of necessary documentation for any type of tender (quotations, competitions, auctions).

Don't want to freeze your funds? Arrange for tenders.

In order to participate in the tender, it is necessary to issue a tender loan and deposit the application security on the trading floor. The financial department of the CPP will help you choose an MFI for transferring collateral with a minimum commission and without brokerage overpayments!

Purchase from a single supplier (executor, contractor) № 31604483971
Name of the procurement object: Provision of services for placement of the newspaper "Vechernyaya Moskva" (weekly issue) on the territory of the network of hypermarkets "Auchan", "Lenta"
Accommodation is carried out according to: 223-FZ
Name of the Customer: JOINT STOCK COMPANY "EDITORIAL OF THE NEWSPAPER "EVENING MOSCOW"
Initial contract price: 240004.08Currency: Russian ruble
Posted by: 13.12.2016
Updated: 13.12.2016
Placement stage: Procedure completed
Procurement identification code (IKZ):

Preparation for participation Analysis and development of documentation Conclusion of a contract

Check the validity period of your Electronic Signature, as well as which sites it is suitable for. If necessary, order an EDS. We have the most affordable prices for universal digital signatures. Order EDS online

If you need to obtain SRO permits, ISO certificates or other licenses to participate in procurement, take care of this in advance. The Licensing Department of the CPP will issue you the necessary permits as soon as possible and help you fulfill all the conditions for obtaining licenses!

Decided to participate? Calculate your chances and prepare the entire package of tender documents.

Don't want to freeze your funds? Arrange for tenders.

Purchase from a single supplier (executor, contractor) № 31603622774
Name of the procurement object: Service for placement of the weekly issue of the newspaper "Vechernyaya Moskva" on the shelves in "Auchan" hypermarkets
Accommodation is carried out according to: 223-FZ
Name of the Customer: OPEN JOINT STOCK COMPANY "EDITORIAL OFFICE OF THE NEWSPAPER "EVENING MOSCOW"
Initial contract price: 188800.00Currency: Russian ruble
Posted by: 29.04.2016
Updated: 29.04.2016
Placement stage: Procedure completed
Procurement identification code (IKZ):

Preparation for participation Analysis and development of documentation Conclusion of a contract

If you need to obtain SRO permits, ISO certificates or other licenses to participate in procurement, take care of this in advance. The Licensing Department of the CPP will issue you the necessary permits as soon as possible and help you fulfill all the conditions for obtaining licenses!

Decided to participate? Calculate your chances and prepare the entire package of tender documents.

Don't want to freeze your funds? Arrange for tenders.

If you need to obtain SRO permits, ISO certificates or other licenses to participate in procurement, take care of this in advance. The Licensing Department of the CPP will issue you the necessary permits as soon as possible and help you fulfill all the conditions for obtaining licenses!

Decided to participate? Calculate your chances and prepare the entire package of tender documents.

Don't want to freeze your funds? Arrange for tenders.

On the part of the State Duma of Russia, a bill was adopted at the 1st reading to simplify some parts of the law “On the contract system ...

During the course of economic practice, management practice at AUCHAN LLC, I had to fulfill the tasks set in the practice program, to study the company's activities in detail.

Economic practice is milestone in the training of future specialists, as it is the most approximate model of real conditions future sphere student's activities, and requires maximum dedication and attention.

The purpose of the practice is - the acquisition of practical skills and abilities in the organization of the enterprise.

The main objectives of the practice are:

- studying the experience of a particular enterprise in the field of organizational management problems;
- deepening and consolidation of knowledge in special disciplines;
- application of theoretical knowledge in real conditions;
- acquisition of the necessary practical knowledge and skills for the implementation of the elements of planning, organizational, administrative, stimulating and controlling work at the enterprise;
- collection of factual data on the activities of the enterprise for writing a report on the practice in accordance with the program.

AUCHAN LLC, located at the address: Russian Federation, Sverdlovsk region, Yekaterinburg, st. Metallurgists 87 mall. "MEGA"

Shop opening hours: weekdays from 8.30 to 23.00 and weekends from 7.30 to 23.00 without a break for lunch and seven days a week.

Auchan is one of the world's largest retail operators, founded in France in 1961 by Gerard Mulier. The AUCHAN hypermarket chain has been operating on the Russian market since 2002, and today more than 76 stores have been opened in Russia.

Five formats:

1. hypermarkets - large stores with a wide selection of goods on the edge of megacities.
2. City - urban stores.
3. The garden is special shop for buyers who are fond of pets, gardening, flowers. AUCHAN Garden has a large selection of flowers, seeds, pots, bath products, garden equipment and accessories, garden furniture, barbecues, aquariums, food and accessories for animals.
4. Rainbow is new project AUCHAN group, which implements the principles of high technical equipment, maximum automation of processes (a special system of payment at the checkout). On the scanning line, an employee of the Raduga hypermarket scans the goods selected by the client, after which the client independently pays for his purchases using an automatic payment machine. Saving resources (each store has a so-called "Cold Room" where fresh products are stored and sold. The air flows in this room are distributed in such a way that the shelves maintain the temperature necessary for storing products, and a warm air flow is supplied to the alleys, allowing customers to comfortable to make purchases), multivalency (each employee of the store is multivalent, he can work both on the scanning line and on the trading floor).

AUCHAN Russia has been recognized as the best retail employer three times. Auchan plans to expand the network of Auchan hypermarkets to this day to 150 stores. The product range may consist of 50-100 thousand items. The main principles when creating a hypermarket are:

1. relatively low prices;
2. extended work schedule;
3. convenient transport connection;
4. large parking lot;
5. organization of trade on the principle of self-service.

Hypermarkets are popular not only due to low prices for goods, but also due to the opportunity to make a complex purchase of food products for the whole week. Many buyers who enjoy the buying process enjoy the large selection, which is available in such a store.

Through the network of Auchan hypermarkets in Russia, domestic production. At the same time, among Russian manufacturers preference is given to local, regional suppliers. All products are presented in several price categories (from economy to premium). At the same time, all prices for goods in Auchan will be 10-20% lower than their average market value. The range of goods is maximum: from food to large household appliances, from home textiles, to garden supplies. Hypermarket "Auchan" opened its bank in Russia, allowing it to significantly increase sales.

Vianne Mullier, a member of the Mullier family that founded the trading group Auchan, said that over 10 years the company has invested 50 billion rubles in development in Russia, paid more than 20 billion in taxes and 22 billion in income tax and social payments.

Auchan consumes 195 tons of polyethylene per year. To reduce this number, "Green cash desks" were opened, where you can buy biodegradable bags. They are used by 70% of buyers.

Auchan is restructuring the procurement system, focusing on local producers in the regions of Russia.

According to the organizational and legal form, the store is a limited liability company. Kind of activity - retail, production. The company operates on the basis of the charter. The charter is registered by the department state registration subjects entrepreneurial activity and licensing management committee municipal property. The structure of shareholders includes: management, employees of the store. The company was issued a patent for the right to trade. The patent specifies the rules that must be observed by a commercial enterprise. Also, Auchan Lefortovo LLC operates on the basis of a license. The total area of the store is 10,000 square meters, and about 500 employees work according to the staff schedule. The store is universal, as the assortment is built on the basis of a wide range of commodity groups. The products in the store are always fresh and of good quality. AUCHAN Limited Liability Company was established in accordance with the Civil Code of the Russian Federation, the Federal Law of the Russian Federation “On Limited Liability Companies”. Society is considered to be created as entity from the moment of its state registration in the manner prescribed by the legislation of the Russian Federation. The society is created without limitation of term. The form of ownership of the company is share.

AUCHAN LLC has the right to in due course open bank accounts in the territory of the Russian Federation and abroad. The company has a round seal containing its full company name in Russian and an indication of the location of the company.

The charter lists the following activities:

- trade and purchasing activities;
- wholesale and retail trade in industrial goods and consumer goods;
- other activities not prohibited by law.

Auchan company - Russian division international retail network Auchan. The network offers low prices on a wide range of food and non-food items, including under their own trademarks. Our store presents products under the brand name "Our family" and "Every day". These goods occupy a niche of budget goods of good quality.

In addition to the sale of goods and food products, the Auchan hypermarket chain provides: lending services, maintenance, delivery services. The hypermarket also has its own bakery, meat production of semi-finished products. At each cash desk in Auchan, you can purchase "Gift Certificates" with a face value of 250 to 2000 rubles. A new cooperation project has been launched - Auchan and Visa, Maestro, MasterCard. The project enables network customers to pay for goods in a non-cash way using bank cards.

Actual retail turnover (thousand rubles)

Chain growth rates of trade turnover, %

Base turnover growth rates, %

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Auchan LLC trading company is located at

st. Lublinskaya, 153. Shop opening hours: from 8.30 to 23.00 without a break for lunch and seven days a week. According to the organizational and legal form, the store is a limited liability company. Kind of activity - retail trade. The company operates on the basis of the charter. The charter is registered by the Department of State Registration of Business Entities and Licensing of the Committee for Management of Municipal Property. The shareholders include: the director of the store, two managers, Chief Accountant, accountant and seller of the bread department. The company was issued a patent for the right to trade. The patent specifies the rules that must be observed by a commercial enterprise. Also, AUCHAN CJSC operates on the basis of a license.

Trade enterprise CJSC "Auchan" - shop of individual service. The sale of goods is carried out by the cashier through cash machine. The main burden falls on the sales assistant, whose qualifications determine the speed and quality of public service. The sales assistant offers and shows the product to customers, provides information about them, gives advice and assistance in choosing new and related products. In addition, he must be able to quickly and well perform such technological operations as cutting, measuring, weighing and packaging goods, and make settlements with the buyer. The use of the method of individual service in stores reduces the level of service to the population, increases the time spent on purchasing goods and limits the independence of buyers in choosing goods. The store consists of many departments: wine and vodka department, groceries, gastronomy, bread department, goods for children, household goods, pastries, etc. The store rents space for non-food departments (perfumes, pet products, knitwear, electronics store, pharmacy and accessories). Firm mobile communications Ion rents 30 m2 from the store. The total area of the store is

The store is universal, as the assortment is built on the basis of a wide range of product groups. The products in the store are always fresh and of good quality. The goods are ordered in large quantities, since the store is located in a residential area, there are a lot of buyers there, so the goods do not stale for a long time and deliveries are carried out very often. The great advantage of the store is that it has its own bakery, so bread and bakery products always fresh, enjoyed in high demand and always in a wide range. The store has the widest selection of the following products: confectionery, seasonings and spices, milk and dairy products, sausages and meat products, goods for home and garden.

The store has utility rooms (rooms for storing and repairing containers, rooms for storing commercial inventory, rooms for preparing goods for sale), administrative and amenity rooms (offices for the director, accountants, managers, a dining room, a room for rest and personal hygiene), a small a warehouse for products with a longer shelf life (wine and vodka drinks, chocolate, lemonade, etc.).

The company purchases goods at suppliers' prices and sets its price before selling, adding from 15% to 25% of the total cost. No interest is set on bread.

The retail trade enterprise meets the technical, sanitary, fire and other requirements, and the equipment and inventory are kept in exemplary sanitary and technical condition. The store uses the following types of inventory:

inventory for opening containers;

inventory for preparing goods for sale;

inventory for displaying and displaying goods;

inventory for the release of goods;

inventory for the calculation node;

sanitary equipment,

fire fighting equipment;

hygiene inventory.

The store of AUCHAN LLC visits SES every six months, tax office and the Ministry of Standardization and Metrology. A special journal will be introduced, where the date and name of the checking service are recorded. The store has a book of reviews and suggestions. In this book, buyers can write down their positive or negative feedback. After analyzing this book, we can say that the store has a low customer service culture. If negative feedback is received, then various methods of solution are used: they deprive the staff of a bonus of 100%, conduct conversations, reprimand in writing if positive feedback is received about a particular seller, then he is rewarded in various ways: bonuses, thanks, diplomas, an increase in salary).

The store has a great demand for products because it is very conveniently located for customers. It is located between two metro stations Bratislavskaya and Maryino. The store of AUCHAN LLC competes with the following trade enterprises: "Real", "Ikea" and "Metro". To attract buyers, AUCHAN LLC reduces prices, conducts tastings and tries to diversify the assortment with various new products.

Legal characteristics of AUCHAN LLC

AUCHAN Limited Liability Company was established in accordance with the Civil Code of the Russian Federation, the Federal Law of the Russian Federation “On Limited Liability Companies”. The Company is considered established as a legal entity from the moment of its state registration in accordance with the procedure established by the legislation of the Russian Federation. The society is created without limitation of term. The form of ownership of the company is share.

AUCHAN LLC has the right to open bank accounts in the Russian Federation and abroad in the prescribed manner. The company has a round seal containing its full company name in Russian and an indication of the location of the company.

Type and scope of activity. The organizational structure of the enterprise LLC "Auchan" is a warehouse and a store for the sale of radio components, thus combining in its activities retail and wholesale trade. Commercial network represented by two specialized stores.

The charter lists the following activities:

trade and purchasing activities;

wholesale and retail trade in industrial goods and consumer goods;

other activities not prohibited by law.

The Company may engage in certain types of activities, the list of which is determined by laws, only on the basis of a special permit (license). If the conditions for granting a license to practice separate view activities, there is a requirement to engage in such activities as exclusive, then the Company during the term of the license is not entitled to carry out other types of activities, with the exception of the types of activities provided for by the license and related to it.

AUCHAN LLC belongs to the category of medium-sized trade enterprises. The total area is 2600 sq. m. Including retail space -1280 sq.m., warehouses - 1320 sq.m. m.

Rice. one

The General Director of the Company organizes the protection of information constituting commercial and official secrets of the Company.

Deputy CEO organizes the commercial activities of the enterprise, which, in accordance with the Charter, is the main activity of AUCHAN LLC.

The chief accountant provides, in strict accordance with the current legislation and the Charter, the organization accounting.

Number of employees and organizational structure enterprises depend on the type of enterprise, the size of its sales area, the conditions and mode of operation, the number of jobs and methods of selling goods, and many other indicators that affect the labor intensity of work.

The following personnel work for the enterprise: the director of the enterprise, managers, accountants, sales assistants, cashiers, loaders and cleaners. Each of them perform their duties.

All personnel of a retail enterprise can be divided into three categories:

Management personnel - consists of employees who provide management of the labor process.

Director - manages the enterprise, also manages planning and economic work, recruits personnel and organizes their professional development, ensures labor protection, safety and fire safety, organizes the fulfillment of shareholders' orders. He is also subordinate to the services dealing with labor issues and wages, accounting and finance. Monitors compliance with the rules for the sale of goods, checks the quality of goods entering the enterprise, manages personnel. In the AUCHAN LLC store, the director's working day lasts from 9:00 to 15:00.

Manager - he is in charge of the organization of technological operations and economic services. Monitors the maintenance inventory on the certain level, draw up applications for the importation of goods, accept goods by quantity and quality, ensure the safety of inventory items. Participates in the formation of the range of goods sold, monitors compliance with the rules for labeling and packaging, storage conditions, expiration dates and sale of goods.

Two managers work in shifts at the AUCHAN store. The working day lasts from 8:00 to 20:00 with a lunch break.

Accountant - carries out financial and economic operations at the enterprise. Checks commodity reports, calculates wages for employees of the enterprise, keeps records cash transactions and cash in the account. Keeps records of income and expenses of the enterprise, calculates taxes and transfers them to the budget. Generates order journals for the preparation of the balance sheet. Keeps records of fixed assets and submits all necessary reports to the tax authorities. A chief accountant and an accountant work daily in the AUCHAN LLC store. Their working day lasts from 9:00 to 18:00.

The main personnel are sellers, controllers, cashiers, i.e. workers, busy with service buyers on the trading floor.

Sales consultants - their duties include the preparation and cleaning of the workplace (receiving packaging material, checking the performance commercial equipment and inventory, replenishment of working inventory, cleaning containers, maintaining proper sanitary conditions), preparing goods for sale, serving customers, accounting for unsatisfied demand, etc.

Acceptance of goods by quantity, window dressing, preparation of goods for sale. Monitor the frequency of replenishment of goods, taking into account customer demand, know the range and features nutritional value goods. Each department has several sales assistants from 8:30 to 23:00 with a lunch break. Once a month, the remaining goods are recalculated. It is carried out by all employees of the trading floor.

Support staff - provides service to the main staff, as well as maintains the store in proper sanitary and hygienic condition.

Loaders - carry out unloading of incoming goods. Carry out repair work for the company. Deliver goods from the warehouse to departments.

Cashiers - cooks workplace to the execution of settlement operations, performs settlement operations with customers, transfers proceeds, etc.

Cleaners - maintain the store in a sanitary and hygienic condition. Every day they wash the floors, wipe the windows and wash the administrative and amenity premises, take out the garbage, etc.

Loaders and cleaners work daily from 8:00 to 23:00.

Shift work schedules provide the opportunity to combine work and rest, which contributes to increased productivity. However, the absence of the director in the evening leads to the fact that all duties are assigned to the managers, thereby increasing the intensity of work.

In the process of research, it is also relevant to analyze the main technical and economic indicators that reflect the development trends of the enterprise.

Dynamics of trade turnover of AUCHAN LLC for 2007-2009

There is also an increase in dynamics average headcount employees of the enterprise from 36 to 38 people, the growth occurred in 2008.

The growth of trade turnover was reflected in the productivity of workers, the turnover per employee increased from 1822 to 2042 thousand rubles.