What is the market demand. The most popular product in Russia. Cheap goods from China

In some life situations, such a problem arises when there are not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will always be made in China, as they cost less than other producing countries. The advantage of such a sale is that there is no need to invest your money, since the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

Personal items that have become unnecessary for any reason.
You can buy various products and resell them, receiving interest from the sale.
Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should place various profitable offer for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
You can engage in the sale of goods such as cosmetics from large firm. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large amount, which to an ordinary layman will seem like a trinket that has no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that there is almost everything that can be bought on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
Various products used at home and in offices.
Real estate and cars.
Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

A high-margin product is a product for which there is always a consistently high demand and a small percentage of offers on the market. Each seller tries to sell products with high margins: they not only increase the average bill, but also provide the highest profit. Business.ru has compiled a list of the highest-margin products of 2018.

Goods with high margin for business in 2018

Margin, in the simplest sense of the word, is a kind of synonym for the word “profit”, that is, the difference between the cost of a product and its selling price. It is the proceeds received from its sale that is the "margin".
Therefore, the higher the “margin” received for a product, the more high-margin it is.

That is why retailers around the world today set themselves the most important goal - to sell high-margin goods in large volumes, thereby increasing their profits.

Today there are several types of margin: exchange, credit, banking, guarantee, maintenance, trading. In our article, we will focus on the trading (market) margin. We all know that a trade enterprise can only stay afloat through the markup on goods, which is necessary for making a profit.

Useful documents to download:

The Biznes.Ru Retail program will help you calculate the margin not only for a specific product, but for the entire store. It also makes it easy to automate workplace cashier, work with bulk goods, keep inventory records and sales analytics. Supports 54-FZ and EGAIS.

By “winding up” on the goods a trade margin of one hundred, two hundred, and sometimes three hundred percent, each seller is chasing profit. They are “stimulated” in this process by the fact that today in our country the maximum margin is not set, which means that any seller or owner of a service enterprise can set any margin depending on their needs and demand for goods.

Important! If the margin on your goods is prohibitive, then no one will buy such things or products.

Introducing your product range retail store new products, you must calculate the optimal markup level to achieve the desired margin level after all expenses have been covered.

Buyers of goods and consumers of services will never know how much they overpay for goods in reality - this can only be guessed at. On average, the margin level is 20 - 30% of the cost of goods or services, but for different categories of goods, the margin can reach 1000%. And despite this, they are actively bought.

This, for example, is the purchase of things of world-famous brands - consumers overpay hundreds of times the cost of these goods and, of course, will continue to do so.

In general, all products can be divided into three categories:

1. Low Margin Products. These types of goods are sold everywhere, the demand for them is quite large, but due to the fact that such things can be bought at every corner, you can’t put too much markup on them. The purchase price of these goods is quite low, which means that a margin of more than 10-20% is not set for them. But, at the same time, such goods are the most sold, which means they will quickly “leave” the store windows.

The profitability of selling low-margin goods lies in the fact that the profit from them can be “removed” due to their good turnover, that is, “taken” by the number of goods sold. For example, low-margin products include household chemicals, toys, children's products, non-grocery goods etc. As for the service sector, the lowest level of margin is observed in the field of transportation;

2. Average margin goods. For such groups of goods, the “cheat” is higher than for low-margin goods, and all because these are no longer consumer goods and there are significantly fewer offers on the market. This category includes household appliances, in some stores the margin is 30-40% of its cost, or, for example, building materials;

3. High margin goods- These are goods that sell well "here and now." They are the most desired among retailers. These can be new items, "seasonal products" or products that are in high demand on certain days of the year, or products for which demand is consistently high, regardless of the time of year, economic situation in the country and the income level of the population.

This includes Apple products, things of famous brands and brands, jewelry and articles made of precious metals, etc. There is always a demand for such goods, which means that a 100% markup will not scare away customers!

As for the service sector, the absolute leader here, receiving the largest margin, is enterprises Catering. And this applies to both small cafes and elite restaurants, where a cup of coffee, the cost of which is no more than 40 rubles, can be sold for 400 or even a thousand rubles.

How to choose a profitable product for sale: business ideas

Important! The cheaper the cost of the product, at which the retailer purchased it for further resale, the lower the markup on it, and hence the size of the margin.

You can automate the calculation of the cost of goods and the trade margin by connecting

summarize average cost transport costs spent on the delivery of goods to the store;
the average cost of customer service, including the salary of the seller, the cost of maintaining a trade enterprise;
funds invested in advertising one unit of the product, as well as other costs.

Based on these components, you will receive the amount of markup on your product, which can be set on products.

Today, in a difficult economic period for the country, many retailers are tormented by the question: what high-margin products should be introduced into the store's assortment in order to increase the average check and get the most profit?

The online magazine Business.ru lists the top 10 high-margin products that can be sold at the highest markup in 2018.

Top 10 product categories with the highest margin

Beverages

The fact that drinks are one of the highest marginal products is known firsthand by experienced retailers and owners of catering establishments. So, for example, the cost of a liter of high-quality plain drinking water is no more than two rubles, but today the average liter bottled water on the market costs from 30 rubles.

Imported copies can cost a hundred rubles or more. For example, in resort towns (in Russian Black Sea coast or abroad) the cost of bottled water in a five-liter container can reach several hundred rubles. And all the same, tourists will buy drinking water at such "mad" prices.

This, of course, is beneficial for sellers - the markup on water here can reach 100, 200, or even 500 percent, but in fact its actual cost is many times different from the price presented in the store.

The same can be said about drinks in catering establishments. The price of drinks can be increased several times. Even just by introducing hot tea or coffee, cocktails or refreshing drinks into your grocery store assortment, you can “win” a decent amount of funds and get a good margin.

Flowers

We “feel” for sellers and buyers the size of the margin in flower business. The price tag here is huge. For example, Ecuadorian roses, popular in our country, in Ecuador itself, in terms of Russian rubles, will cost 30-50 kopecks apiece, while in Russia their price today is from one hundred rubles per flower. Of course, the cost of a rose is “laid” with the cost of its delivery, but the amount of the markup is still significant.

Trading flowers is always profitable, especially in pre-holiday days. And, if you can competently and beautifully “introduce” the sale of flowers into the assortment of the store, then this will become a stable source of constant profit, since any flowers today are goods with a consistently high margin. The catch lies only in finding a reliable supplier who can deliver flowers at an attractive wholesale price for you.

Read more about how to open a flower shop in 2018,

Handmade

Today exclusive handmade products are wildly popular all over the world. It is very difficult to estimate their cost, which means that when selling and reselling them, the seller is free to "cheat" any price. Hand-made products include handmade dolls, hand-sewn clothes, accessories, beautifully designed interior items, original designer “things” and other beautiful and stylish little things.

Retailers are sure that with a competent approach, adding such an exclusive hand-made item to the store’s assortment, you can “put together” a fortune in the most short time. Margin levels are really high here, demand is also high, and the supply market is still relatively calm.

Fits this species high-margin goods for various stores: from furniture stores to clothing stores, children's goods, accessories, etc. Today it is really profitable to sell handmade products to any retailer.

You can automate the calculation of the cost of goods and the trade margin by connecting

Holiday accessories

This category also includes goods at "unreasonably high" prices. Sellers, by inflating the prices of goods for the holiday, are betting that people will be forced to purchase them at any cost. That is why a postcard - colored cardboard with a poem inside, the cost of which is several rubles - can cost up to a hundred rubles in stores today, and a simple balloon filled with helium, the cost of 10 rubles, will cost 150!

That is why many retailers introduce these high-margin products into the store assortment: postcards, balloons, room decorations, “caps”, as well as wedding accessories, posters, flags and much, much more. The cost of all these goods is a penny, but the "margin" from their sale can reach hundreds and thousands of rubles. In addition, the demand for such products is always high.

Bijouterie

Goods with high marginality, the introduction of which into the assortment of the store is quite profitable today, include various jewelry, accessories, bijouterie. Expanding the range of such related products is relevant for shoe or clothing stores, underwear, and even a small retail outlet.

The margin on products made of colored plastic and glass - jewelry - can reach three hundred percent. Sometimes the cost of simple beads or accessories famous brands can reach the value jewelry from gold or silver. In other words, it is on the sale of "penny" jewelry that you can get especially large revenue in the store.

Expensive alcohol

Definitely a sale alcoholic products today it is a costly business, in addition to obtaining a license to sell alcohol, you need to follow special rules for trading, connect to the Unified State Automated information system and solve many other related problems. But all the time and material costs are more than offset by the margin received from the sale of alcohol.

And if, for example, in an average restaurant the cost of a bottle of good wine is at least tripled, then even in a grocery store you will get a good profit by “winding up” a markup of 100%. For elite sorts of alcohol and rare wines, this is far from the limit - alcohol has been and remains the highest marginal product and brings a net permanent profit to those who are engaged in its retail sale.

Have you opened a store, delivered goods, kept records and thought about automating its work? Pay attention to the accounting program Business.Ru Retail. It will allow you to easily automate the cashier's workplace, work with weighted goods, keep inventory records and sales analytics. It also supports 54-FZ and EGAIS.

Loose tea and coffee

It is a surprising fact, but today more and more trade enterprises choose loose tea and coffee to sell related high-margin goods. All people love good tea and high-quality coffee, and true connoisseurs are ready to pay a “tidy” sum for their elite varieties.

For example, buying teas directly from China and selling them in your store with a 300% markup on the cost price, you can get an unconditional significant benefit.

This high-margin product has long established itself, and today the most popular varieties of elite Chinese tea can be found on the shelves not only in tea shops, but even in sports stores in the departments sports nutrition and retail grocery stores. Such a related product will in any case increase the average check in your store.

Cosmetics

To introduce cosmetics of well-known popular brands into the assortment of goods of the store is a priori profitable business: the cost of cosmetic products, as a rule, does not exceed 20% of market price goods. That is, 80% of the cost of cosmetics is its beautiful packaging, promotional and advertising costs. But women - the main buyers of cosmetics - are ready to overpay for cosmetics of their favorite brands almost any amount of money.

The same applies to perfumes - their cost is much lower than the market value. By making it a related product in your store quality cosmetics or perfume, you will be able to increase the average bill and receive stable high profit. This option of related products is also suitable for stores women's clothing, accessories, pharmacies, industrial goods stores and others.

Snacks and popcorn

The top ten products with the largest margin today, of course, include such popular products today as snacks, sweets, popcorn. These options for related products are good for outlets located in shopping and entertainment centers. Also, these are generally really high-margin goods.

For example, by opening even a small point of sale of chewing marmalade, which children love so much, popcorn and other snacks near the cinema, in an amusement park, near the city water park, near children's playgrounds, you can recoup all costs in a matter of months. Just imagine: the cost of raw materials for popcorn - dry corn kernels - is ten times lower than the cost of ready-made hot popcorn!

And even minimum costs for its production do not justify the high prices for this type of product: in movie theaters, the price of a box of hot popcorn can reach a thousand rubles.

The same applies to other sweets, chewing marmalade, cotton candy, ice cream - these high-margin products are always loved and desired among children, and that is why parents are ready to "spread out" a tidy sum for them. Introduction, for example, to the assortment of a children's goods store, a rack with "related" goods - sweets and chewing marmalade - after a short time you will receive tangible benefits.

About others effective ways increase sales in the grocery store

Accompanying services

Enough profitable business today is the provision of services related to your business in the field of trade to the population. You can also “wind up” prices here indefinitely, and all the same, these types of servants will be in demand among buyers.

For example, for a clothing store, these are clothing fitting services; for a furniture store, furniture collection and delivery services; household appliances- its repair, refilling cartridges, installing software at home, for a flower shop - bouquet delivery services, decorating premises with fresh flowers, etc.

One has only to turn on the imagination, come up with a high-margin related service for your business, and you can not only increase profits, but also make it stable, thereby diversifying your business, finding new ways to generate income. It is this “niche” that is recognized by marketers and retailers as the most promising and profitable.

In general, experts advise entrepreneurs in the field of trade not to be afraid to take risks and introduce goods with high marginality into the assortment of the store. With a competent approach, weighing all the pros and cons, analyzing the market and competitors, you can increase profits.

But do not think that everything is so rosy: today, even when selling high-margin goods in a store, certain difficulties may arise, which means that an entrepreneur must be able to quickly respond to all changes in demand and the market, monitor the situation and try to keep up with the demands of the population .

What to offer the consumer, and to make a profit from it? What is more profitable to implement on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in high demand, it is easy to find a buyer for it. However, not in every case, popular goods can be unequivocally recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in cash. Therefore, before choosing products for sale, it is always necessary to take into account not only the level of marketability in this moment, but also in the future, as well as to calculate the profit per unit of goods sold at the checkout.

Good selling item- this is a product that will be equally taken both in a crisis and in moments of economic development.

It is easier and more reasonable for an entrepreneur to get a little less income by selling reliable products (always needed) than expensive risky products that are purchased ad hoc. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will take caviar or shrimp only on holidays.

The simplest examples of in-demand goods

If you sit down for a moment and think about the most frequently bought in Russia goods, bread, cigarettes and alcohol come to mind. So it is, but this does not mean at all that opening a business selling any of these products is guaranteed to bring high and stable incomes or any advantages compared to other products.

Take, for example, cigarettes - one of the most popular products in RF. The cigarette business is far from the most profitable. It's all the fault of the system, which is aimed at the formation maximum prices right in this niche.

Or consider alcohol.

Not every drink huge variety will appear in the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases will be able to bring stable income business owner in the same way that cheaper and more affordable drinks do. The most popular drink is beer. For the past 5 years, its sales have been steadily holding their positions at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: place, assortment, competition, brand.

But no matter how high and massive the sales of alcoholic and tobacco products are, there is another most profitable product for a business that every person acquires whenever they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles on this insignificant product.

Popular hot goods in Russia (in examples)

Now in the Russian Federation, the population is interested mainly in simple bakery products, vodka and cigarettes. But here, at the start, an entrepreneur needs to be careful: all specified positions are subject to certain restrictions provided for by law when pricing. Thus, it is necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation currently include:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple foods (mostly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a hot commodity and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold with good revenue. Typically, the range of this retail " cheap stuff”is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small things useful in the household (clothespins, hangers, coat hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, the leading positions in terms of sales do not give up food. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other trifles that are purchased in large quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a hot product for your niche in business

Everyone chooses a certain strategy for himself:

the sale of risk-free goods with a smaller but stable profit;
trade goods from the high-risk group and receiving unstable, but sometimes high profits.

Most entrepreneurs will choose reliability, that is, the first option. Starting in search of goods for commerce is not from the most popular varieties, but from promising and profitable ones.

Most purchased goods in the country can be grouped into the following categories:

small household appliances - among them are kettles, irons, mixers, blenders, hair dryers and others, without which life is basically possible, but with them it becomes more comfortable and simple;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing and accessories that tend to be damaged - these are gaskets, valves, taps, showers and others;
tools of daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other things necessary in the household;
household chemicals - includes various cleaning, detergents, personal hygiene items that people acquire with regular constancy;
clothing and footwear - goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, everyday life accessories, etc.;
other everyday items.

There are also leaders among food products. According to statistics, the most purchased over the past year in the country were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals - rice, buckwheat, oats;
Black tea;
fruits - bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, others are less. How to do right choice and stop at a certain type?

Orientation to own knowledge, interest and command of the heart. Not every product will equally bring satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for an early profit. First of all, you need to love your own business.
Comparison of the most suitable product groups for you. If you are torn between several varieties of goods and do not know which one to prefer, then a detailed analysis will help determine.

First steps on the way to a big business

After you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

where to sell;
who to sell.

The solution to the first question can be found in two ways:

Open a shop, go to the market , rent a room for a shop, rent a stall or retail space, and so on.
Trade over the Internet. This method will reduce the price of goods and attract more buyers.

Each of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on the shelves of the store is able to interest you in the same way as in the open spaces of the network.

Now back to the second question - to whom we will sell goods. If the products are in demand mostly among the elderly population, then it makes no sense to organize trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably place your sales markets in the future.

The next step will be to take into account all your capabilities in the following aspects:

the availability and volume of start-up investments for starting a business;
when opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
it is necessary to take care of the maximum demand in the chosen place, as well as the stability of demand for the goods even with changes in the economic situation.

With a detailed study of the listed aspects and the correct answers to the proposed questions, starting a business will not seem so complicated and intimidating.

Internet trading

The offer of products on the Internet is beneficial for several reasons. First, cover global network in the Russian Federation is over 70% and this number is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if earlier online shopping was popular among young people, now these people are getting older, and the “army” of young site visitors is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life makes you look for more quick ways the purchase of the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users - from tablets and smartphones). In addition, merchandise in them becomes more profitable and to save the budget.

Hot goods on the Internet

What to build a business on the network, which is more required by users who prefer to make purchases online?

Electronics

The first group includes various electronic devices and electrical goods that are compact in size: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various teapots, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is a costly business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfumery water, cologne, face and body skin care products, cleansing serums and gommages, decorative cosmetics. Also, the range can be supplemented with accessories for applying and removing funds.

Gift items and toys

Even in the absence of money, people tend to pamper a close present. Unusual gizmos are purchased for adults, and toys (plush, plastic, radio-controlled) - for children. Quadcopters and their accessories are becoming popular.

Clothing and footwear, accessories

To turn to online stores for such a seemingly simple product, people are forced by the high price in ordinary outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and a person does not need to leave the house once again.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy lifestyle life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Online shopping prices

Any person organizing a business is interested in what kind of cost premium can be made on the assortment, how much revenue will be received in the end by selling all the purchased goods.

For the most everyday goods, the margin cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high mark-up from 100% (umbrellas, bags, gifts) to 300% (gadget cases, seasonal products). It is most advantageous to purchase cheap Chinese products, and only after that to sell them on the territory of the Russian Federation is many times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they must be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to engage in the trade of wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (a slimming belt, simulators for certain muscle groups, devices for savingelectricity, fuel). The main thing is that such products should not be classified as perishable (since the percentage of disposal of expired raw materials is high), they do not require special conditions storage (humidity, temperature), as you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we will give information collected using the well-known Avito portal, where both individuals and companies are involved in the sale. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods - 6.5 billion;
products for home and summer cottages - 5.5 billion;
products for recreation and activities - 3.5;
household appliances - 15.2;
all for pets - 4.7.

The leaders in statistics were seasonal goods (for example, fans, tents were well bought in the summer), gadgets and accessories, and clothes.

total stats for 2016 allowed to create the following list of the 10 most frequently bought goods on the Internet:

Small household appliances became the leader of sales on the Internet.
In second place are cosmetics and perfumes.
Honorable third place Cell phones. Moreover, about 10% of citizens RF regularly update their gadgets, acquiring more favorable prices telephones on the Internet. On average, people buy models worth up to 600 US dollars.
Then come tablets and laptops.
Toys and original gifts.
Licensed software.
Shoes, clothes, accessories.
Books. Quite interesting is the fact that, despite the free, easy accessibility and convenience of the electronic version of books, paperback literature is being sold at a good pace via the Internet.
Order and pay for tickets online.
Large home appliances.

But most of the most popular goods are not suitable for opening trade via the Internet from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to buy it only in bulk and in large quantities. Damage costs cannot be ruled out. BUT market already crowded with large entrepreneurs, with whom it will be difficult to compete.

Regional difference

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The selection service will help you evaluate this parameter. keywords wordstat.yandex.ru. On this site, you must enter the query of interest and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “request history” and view the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, one can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a rain umbrella should be needed by a person in autumn or spring, but in reality this product is most bought from May to September.

Another direction for local trade - regional branding. This implies the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of the district, city or region, or, for example, clothing for Siberians.

As you can see, it is not so difficult to determine the most profitable product, because in fact all these products are everything that we need almost daily. Those things that a person cannot refuse even in a crisis will always be in the shopping cart at the exit of the store.

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From the author: hello friends, readers of our blog! If you are considering starting a business in world wide web and you don’t know which niche to choose for trading, and what is better to sell in an online store, then you definitely come here. In the modern world, the number of online purchases is growing every day, and today I will tell you what people buy more often in online stores.

Nowadays it is very difficult to imagine a person without access to the Internet, and some even began to live in in social networks! Today you won’t surprise anyone with an online purchase, but in Russia there are still many shops that don’t want to completely go into virtual world and leave offices and shops in real life, and our mentality is to blame for all this. However, I note that the scope of online trading is increasing more and more, and this process can no longer be stopped - its growth rate can be compared with a geometric progression or the multiplication of microbes.

online shopping stats

As I have already noted, the number of purchases in online mode increases every year, and this happens for several reasons:

in online stores it is convenient to flip through catalogs and choose products with photos and text descriptions;

purchase price below market value;

you can place an order without leaving your home, and couriers bring purchases directly to your home;

you can order exclusive goods, even those that are not in our country;

convenient way payment - you can pay for purchases by cash on delivery or by bank transfer;

free shipping from another country - many consumers appreciate this factor.

Some statistics from global indicators: the volume of purchases by visitors to online stores has doubled over the past 4 years! If in 2012 this figure was equal to 1.07 trillion. dollars, then by the end of 2016 it approached 2.3 trillion. dollars, and the forecast for 2017 is almost 2.38 trillion. Doll.! Can you imagine these scales?

I will give general statistics on what is more often bought in online stores of the Russian Federation. In 2016, according to sociological surveys, the following figures are given: 7% prefer to shop in foreign stores, 43% of respondents choose domestic and foreign goods to the same extent, 50% of respondents acknowledged the fact that they bought at least once over the past year using the Internet.

The current 2017 promises to be even more promising than the past for online commerce. According to the survey results: 21% of Russian buyers want to master the purchase of goods from abroad and 22% - to get acquainted with the offers of the Russian Internet market.

Here is a list of countries that are most in demand among Russian consumers:

China - 46%;

Germany - 16%;

Turkey -12%;

France - 5%;

Great Britain - 2%.

Respondents also admitted to being cautious about online shopping, the reasons for this are as follows:

fear of not getting an order (51%);

the risk of purchasing a low-quality product (52%);

costs for the delivery of products (44%);

long delivery time (45%).

Now I will try to answer the main question of our article, what is most often ordered in online stores. The popularity of online shopping has reached the point where everything is bought online today - from batteries to cars, but not all goods are equally popular. So…

Rating of the most popular products that people order through the online store:

1. Clothes.

There are 55% of buyers who prefer to buy fashion items through the World Wide Web. It is no secret that shoes, clothes and accessories are most often ordered in online stores. In this category, the main consumers are, of course, women.

The only obstacle - in most cases, it is unrealistic to try on the goods. But online stores are actively working in this direction, providing customers with a reliable dimensional grid and 3D viewing of goods. Recently, online stores have appeared more and more often, where you can order clothes at home along with a delivery and fitting service.

2. Electrical engineering.

Gadgets and small household appliances in online stores are purchased by 42% of respondents. Prices for this group of goods are usually lower than in a regular store, so even if you add shipping costs, it is still more profitable to buy online. But large household appliances are bought less often - 22% of respondents.

3. Goods for entertainment, toys.

36% of users buy. This category is popular with young mothers due to low prices. Children's goods can be found at a cost lower by 10-40% compared to the market. A large assortment allows you to choose a unique product without "shocking" your wallet. Now children's goods from Poland, such as strollers and shoes, are especially popular. This is European quality at a low price - in addition, the delivery time from Poland cannot be compared with China.

4. Cosmetics.

32% of respondents prefer to buy skin care products online. Perfumes and cosmetics are very popular due to their wide range and the ability to deliver to anywhere in the world. By the way, beauty products are in great demand not only among women, but also among men - recently, a strong half of humanity has begun to actively master the purchase of beauty products in online stores. Korean brands and ECO-cosmetics are especially popular.

5. Software.

Runet is now flooded with sites where you can buy high-quality and inexpensive software. There is no doubt that this product will soon completely switch to Internet content.

6. Tickets.

Now few people go for tickets - no one likes to stand in a huge queue among a bunch of people. Many prefer to do it remotely, and it doesn't matter what the ticket is for - an event, a concert, a bus or a train. On the Internet, you can buy a ticket in a matter of minutes, without being distracted from everyday affairs.

7. Payment systems.

Since many users want to pay for services and goods without leaving their homes. By downloading the application, you can be aware of the balance on the card, pay utilities, replenish the account, etc. In this area, the market has stepped far enough.

I would also like to note the following types of goods that sell well through the online store (they, of course, make up a much smaller percentage than the previous products, but at the same time they sell well): spare parts and accessories for a car - they are bought by 14% of users; sporting goods -12% of respondents purchase items of this category in an online store.

This list of the most popular products has not changed recently, except that the leaders sometimes change places. But there is a forecast that smartphones will soon take first place in this ranking.

Perhaps the above data will help you, and where you can invest your money. After all, there is no doubt that online shopping will soon completely replace the usual one.

On this note, I will end my article. If it seemed useful to you, subscribe to our blog and tell your friends about it on social networks - all of a sudden they will soon become your customers or partners. See you soon!

The modern market is oversaturated various goods and services, so many start-up entrepreneurs find it difficult to choose the direction of their activity. If you want a business to bring good profits, you need to find an idea that will be in demand in any economic conditions. What is in demand among the population in 2019, we will tell you in this article.

Demanded goods

First, let's talk about goods that are in great demand among the population. First of all, it is, of course, food:

Meat and sausage products;
Fish;
Dairy;
Cereals;
Pasta;
Vegetables and more.

Household chemicals and personal hygiene items should also be noted separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the product basket, which is why many experienced experts recommend that newcomers open their business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

Thinking about which product is in great demand among the population during a crisis, alcohol should also be mentioned:

Vodka;
Cognac;
Wine;
Beer;
Ready alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Do not forget about tobacco products. Despite the fact that the state has been actively fighting smoking recently, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

A huge success for a small enterprise can bring the production or sale of seasonal goods:

chilled juices;
ice cream;
hot drinks;
fuel briquettes;
seasonal clothing, etc.

Forming own business model, pay attention to "impulse demand" goods. Small things like candy, chewing gum or small chocolate bars are not perceived as a purchase by many consumers. But from the sale of such goods that are in great demand among the population, you can get a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is now in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well in a crisis:

Appliances and electronics - phones, laptops, tablets, video cameras. It . Such a business will require certain knowledge and essential financial investments;
Products. If you open grocery store in a good location, he will all year round bring decent profit. To increase the level of profitability of your enterprise, you can make a department of household chemicals in the store;
Shoes and clothes. Buy inexpensive quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers high-end products, but they are rarely bought in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people try to lead a healthy lifestyle, so the demand for various sports equipment, clothes and exercise equipment has recently begun to grow. If you are interested in what products are in high demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other solemn events in any economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so this business brings a decent profit;
Kids toys. Parents try not to deny anything to their kids, so the demand for children's goods remains consistently high even during a crisis. In addition to toys, strollers, cribs, clothes, diapers and hygiene items can be added to the assortment.

We figured out what goods are in demand in a crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most requested services

The most popular services in demand by the population:

Minor repairs (husband for an hour). Such a business idea is great for beginners who are looking for. The “husband for an hour” agency offers its clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before starting work, it is necessary to draw up documents, purchase a tool and place advertisements in local media. Such activities will bring monthly 30-50 thousand rubles of net income;
Cargo transportation. This is a fairly demanded area of activity, since recently the services transport companies began to be used by both legal and private persons;
Service and repair of household appliances. If you involve qualified specialists in the work and conduct an effective advertising campaign, you can earn 50-60 thousand rubles a month. To increase the amount of revenue up to 100-150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, beautician. According to experts, this is quite a promising view. commercial activities, which can bring excellent profits. In order to open a small beauty salon, you will need about 300 thousand rubles. With a successful choice of the location of the institution, the monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and the professionalism of the masters;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, the purchase of tools and raw materials. If you work on your own, without the involvement of hired employees, you can earn 40-50 thousand rubles a month;
Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are most in demand by the population in major cities. If you provide an effective advertising campaign, the business will bring 50-150 thousand rubles of net income per month;
Funeral services. If you include the manufacture and installation of monuments in the list of services, you can earn up to 200 thousand rubles a month;
Delivery of organic products to your home. This business idea is great for residents countryside who do not know . Many modern people care about their health, so they try to eat only natural, environmentally friendly foods. clean products nutrition. If you arrange regular delivery fresh vegetables, milk, meat and other products regular customers, such a business will bring monthly 50-80 thousand rubles of net profit.