How to open a flower tent from scratch. Flower shop - business plan for opening. Ease of starting a business

How to start a flower business: how to open and register a flower shop, what you need to open (advertising, equipment, related costs), premises and location, assortment policy and the subtleties of purchasing goods.

This is not just a business. Over time, it becomes a way of life. Captivates, captivates, captivates. How? Constant contact with nature. A permanent feeling that you bring a particle of beauty into the world, you give joy to people. An activity filled with emotions. Who once plunged into the flower business, parted with him only due to force majeure.

However, we will focus on the mentioned correct approach, which will allow you to get the maximum possible profit from trading in such a complex product.

How to open a flower shop

Consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register IP in accordance with 52.48.32 OKVED " Retail sale of flowers and other plants, seeds and fertilizers. It is necessary to choose a taxation system (UTII or STS).

After registering a company, you must purchase cash machine, as well as register KKM in tax office. Self-registration will take about two weeks. It is easier to use the service offered by KKM sellers. In this case, the registration process in the tax office will take a maximum of 3 days.

Mandatory Documentation

At the point of sale (regardless of its area) there must be a package of documents, and most of them must be available to buyers. This includes:

Permission for the right to trade (obtained in the council in accordance with N 381-FZ).
Conclusion of SES on compliance.
Book of complaints and suggestions.
Price (optional).
Packing list.

The remaining documents (lease agreement, KKM registration certificate, cash register) are also preferably kept at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence, and the business owner costs the cost of a photocopy. Most reputable suppliers undergo voluntary certification. It remains only to take a copy from them when purchasing goods.

What does it take to start a flower business?

Advertising

from four sides. The box itself costs about $1,000, but that's just the tip of the iceberg. The main expense is coordination in the proper instance, which can cost $10,000 (MSK). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Flower shop equipment

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do "by yourself". In this case, you do not need to immediately turn to the "masters of the cold." First you need to build the “room” itself (more profitable). One side of the refrigerator should be "deaf". Well, if it is a wall. The rest are plastic "windows" made according to individual measurements.

A door is required, but preferably several (depending on size). After the chamber is built, a cassette split system or a monoblock is installed in it (possibly when there is another "blind" wall). Together with all the work, the refrigerator will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a conventional installation of an air conditioner.

Racks for flowers are needed, as well as flowerpots. AT big cameras they usually equip shelves and use glass vases. In tonars and small pavilions, these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

The cost of a cash register varies in the range from 9 to 15 thousand rubles.

The purchase of a cut for a small pavilion will cost about 40 thousand rubles (MSK). Fully fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, you can not get too carried away with the color scheme, get universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: gerbera wire, teip, adhesive tape, glue gun. From tools: secateurs, scissors, floristic knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or outlet may be located:

In the tone. Small place on wheels. Essentially a car trailer.
In the pavilion. Small rooms, modular designs.
In a separate room (rare, almost unreal luck).
On the ground floor of a residential building (only the first line).
In the mall.

The lowest rent is in shopping centers. Then - tonars and pavilions.

In a separate line: online store. It should be opened with a fully established business. It cannot exist separately.

The territorial location of the flower shop (IMPORTANT!)

The "fate" of the business depends on the correct choice of the location of the premises intended for a flower shop of any level.

The proximity to the metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main stream - highway. She gives a big flow.

If a place is chosen on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need a direction to the center.

If the store is located near the metro, but there is no road nearby, you can not expect large daily sales. Of course, if the professionalism of the staff is at the highest level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial injections into advertising, pay for a highly qualified florist and maintain the range at the proper level. A similar arrangement of a flower salon is too long a ruble.

There are nuances. Not every track is guaranteed a quick start. Buying power is reduced by 50% if the store is located:

on highways on the sides of which parking is prohibited.
At the track, which has understudies.
Directly at the stop public transport where parking is also not possible.

"Pitfalls" of the lease

If denied in rental holidays, should be concerned. There can be no urgency. Holidays are a standard need of any trade organization. It is necessary, at a minimum, to equip the premises, bring in equipment, goods, decorate windows. In most cases, this takes a week. If needed redecorating, some alterations, it will take a month. Refusal of the landlord in the standard requirement is the reason not to rent the premises. Most likely, either there are no rights, or there will be difficulties with taxation.

The requirement for an advance payment of two months is justified only for shopping centers. However, in recent times they don't even practice it.

When drawing up a lease, it is necessary to clarify whether the monthly fee is included in the amount communal payments. Tariffs for electricity and utility services for commercial enterprises significantly different from consumer Electricity charges can reach $300 per month. Price garbage collection also significantly higher. In addition, it is necessary to clarify whether the landlord has any this agreement. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, which will be quite a lot.

When renting in a shopping center or a residential building, you must immediately check the availability outdoor advertising opportunities. It can easily not be. In this case, it is reasonable to abandon the premises and find another. For pavilions, this rule also exists. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should resort to the help of a lawyer. It is not so expensive, but it can save you from a lot of troubles, up to the fact that the landlord ends the land acquisition period. It will be extremely unpleasant if in a couple of months the building will be demolished.

Features of the assortment, what colors to trade

For small areas The best option is to trade in freshly cut flowers. Potted crops and related products are extremely rare in such places. The product of this category occupies a precious place, which can and should be used in order to increase the assortment of the cut.

Assortment for tonar

The range is minimal. The area does not allow to maintain any serious level.

Carnation ( several colors: red, white, motley).
bush carnation ( several colors: white, pink, motley).
Chrysanthemum single-headed ( white, yellow, lilac).
Chrysanthemum bush ( white, yellow, variegated).
Rose ( burgundy, white, pink, yellow, motley).
Spray rose (pink, white).
Gerbera (mix).
Tulip ( February to June: white, yellow, pink).

Assortment for the pavilion

If the area of the pavilion is about 10 sq.m, then the assortment practically does not differ from that in the tonar. Starting from 18 sq.m, you can already buy: orchids, anthuriums, irises + increase the number of rose varieties.

Store assortment

Starting from a 30-meter area, it already makes sense to trade potted crops, soils, pots, boxes. On a 50-meter square, the assortment will be complete:

All possible cut, including exotic, in a large refrigerator.
Artificial flowers. Dried flowers. Pot cultures, including large-sized ones.
Pots of all kinds: plastic, clay, ceramic.
Soils, fertilizers and other preparations.
Vases: from ordinary glass to author's works.
Postcards.
Various decor for home and garden.
Thematic Literature.

In a large store, you can and should organize gift wrapping. The production of author's postcards is welcome. Everything is used: dry flowers, beads, beads, ribbon, colored paper. The main thing is the florist's imagination.

How to make a purchase

The main immutable rule - never stick to one supplier even if it has a super item. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen costs associated with salary personnel. In addition, rent should also be taken into account.

The ideal option is to choose three main suppliers. The following are widely represented on the market: Holland, Ecuador, Russia. So you need to choose three wholesalers. If something happens to one, two-thirds of the ordered goods will be received anyway.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It must be sold quickly. The price is relatively low. Russian flowers are definitely more expensive. Pot cultures - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is “ 7 colors in". These are democratic prices, a wide choice, and a flexible approach. Contact the manager, and all restrictions will be lifted ( tested). This is a Dutch, international company. As for the other suppliers, you will have to choose on your own, starting from their prices and the quality of the goods supplied.

1. Basic purchase

In the course of work, the main assortment will be formed - positions and their quantity, which is sold in any case. This will be the main purchase. It will need to be pre-ordered from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are bought here, which are supposed to be sold. It is almost impossible to form a stable list. It should be borne in mind that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The goods must be ordered three weeks before the holiday. Some wholesalers may require you to place an order one month before delivery. Their demand must be met.

An order for March 8 is made a month before the 1st day. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices rise quite seriously.

Trying to negotiate with suppliers about payment after the fact can lead to their agreement and disastrous results. Risk of being out of stock on the most trading days of the year is too large. Suppliers' requirements are more than justified. They pay for flowers from their own funds, which are simply not enough for the festive volume. At auctions and plantations, flowers are not released on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, you should set the price higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, one should start from the maximum price tag of the product, that is, from the cost of flowers purchased at an additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like jumpy pricing. Buyers tend to look for flowers in advance, a few days before the intended purchase. If the selected product suddenly becomes more expensive, a person will buy it, but will not come to this store again.

Price reduction

In the flower business, this process is mandatory and must be carried out on time. Flowers are stored in the refrigerator for quite a long time, but you need to reduce the price for them not by their appearance, but by the date of purchase. Do not wait until the presentation is lost. It will happen immediately and irrevocably. If the flowers are not sold within a week, their value must be reduced in without fail. The florist should put them to work first.

Seasonality and holidays

Trade in flowers is a fickle process, but very predictable. The decline is observed in the following periods:

The first two weeks of January because of the holidays.
Great post. Weak trading all 49 days, excluding March 8.
May holidays (holidays).
Last two weeks of August. This is due to the preparation of children for school.
September, starting from the second week. Reason: velvet season.
Last two weeks of December. Everyone is getting ready to celebrate the New Year.

In addition to these standard "failures", the flower market reacts to sharp changes in exchange rates and collapses on stock exchanges valuable papers. The reasons are difficult to identify, but the trend can be traced. With proper business management, this does not have a significant impact on the state of affairs.

The main holiday is March 8th. Intensive trading has been observed for almost a week. The main excitement falls on March 6, 7, 8. The 4th, 5th, and 9th can be compared to lesser holidays. Then descending: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are "quiet" days. Trade freezes. In residential areas, the opposite is true: Saturday is the busiest day of the week.

Summary

The most profitable option in all respects will be the choice of a large area located on the ground floor of the shopping center, as close as possible to the central entrance group. Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few hard rules

You can't feel sorry for old flowers. Illiquid product spoils the shop window and brings much greater losses than getting rid of it.
Money for the purchase of sold related products must be set aside immediately. If you transfer "for later", you can end up with an empty store.
Staff must be made directly dependent on profits. The minimum wage is set. The rest is % of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very rigid.

It is necessary to ensure that the florist is satisfied. This is creativity. Too much depends on it. However, vigilance should also not be lost. Organization of video surveillance is the best solution. You can pay a lot, but you can not allow yourself to be deceived. Unfortunately, the flower business cannot be built on trust, no matter how much you would like it. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth it to open a flower shop franchise?

One option for opening a flower shop is to purchase a franchise for an existing shop. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But how for this information you have to pay (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebuket franchise offer, which gives buying a franchise in comparison with opening a store from scratch.

Comparative table of opening a franchise store and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"

The flower business attracts, first of all, with small investments and good profitability. However, due to the fragility of flowers, the seasonality of sales and many other factors, you should take a responsible approach to organizing a business.

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The main nuances of the flower business

To create a business on flowers, you need to consider the following features:

Perishable goods. Flowers tend to lose their original appearance, and it happens fairly quickly. As a result, it will be necessary not only proper care behind the flora of your store, but also careful planning of purchases of goods.
Product rates. The prime cost of flowers is quite low, but the margin on them is from 100 to 150 percent. Only a limited list of goods, such as medicines or weapons, has such significant indicators. To maximize the return on business, the owner must take this fact into account.
Flexibility. The flower business does not require a tangible start-up capital, and what is also important, does not require much effort when closing a case.
Seasonality. Revenue will change depending on the time of year. Surplus profit will be holidays, the time when gifts in the form of flower bouquets will become the main manifestations of attention. The most unprofitable season for business will be summer, when people will have the opportunity to grow flowers in summer cottages or simply pick them in parks.

Flower Business Forms

The next step after deciding to engage in the sale of flowers will be the choice of the form of this activity. There are several formats flower business, each of which has its own advantages and disadvantages.

Flower business happens:

flower tents;
small flower shops;
flower online stores;
flower boutiques.

flower tents

The main disadvantage of this format is a large dependence on the location. It is important to understand that it will not be possible to avoid competition here, and two different tents with flowers standing next to each other is a normal phenomenon. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry on a date.

Due to the small dimensions of the room, it is simply impossible to provide due attention to the care of flowers. The owner will be required to place products as closely as possible on a few shelves and at the same time not harm the quality of the goods.

Little flower shops

We are talking about full-fledged flower shops with an area of 30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Locating outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which can be increased by the area of \u200b\u200bthe premises. In addition, staffing needs to be expanded. If one seller could work in the pavilion, then the store should have several employees, and with the desired education of a florist.

Flower online stores

Many businessmen already have popular online projects for the sale of flowers today, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a transaction. As a rule, people do not have much free time, in this regard, buying from a mobile device or home computer looks extremely attractive.

The most important step in organizing an online store is the development of a website. The creation of such a portal should be done exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Also quite a few important role play a room for storing flowers and arranging delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the temperature in the room should be around 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

flower boutiques

The most expensive at the start, but at the same time the most format of the flower business is a salon. The area of such a room should be at least 60 m2.

The prospects for a flower boutique are practically unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded mainly due to the presence of highly qualified personnel. Professional florists are able to create real masterpieces from expensive plant varieties. For such a product, in the end, the client will need to pay a round sum, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations immediately take the most significant positions in the income of your business.

Photo gallery

flower pavilion Flower shop An example of a flower online store flower salon

Step-by-step instructions for opening a flower business

After a thorough analysis of all the advantages and disadvantages of opening a flower business from scratch, you need to go directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, which will include all the steps necessary for implementation.

The sequence of actions is as follows:

Registration of documents.
Supplier search.
Finding a shop space.
Purchase of equipment.
Personnel selection.
Assortment compilation.
Advertising.

Paperwork

The procedure for registering a business is simple and does not take much time. But in addition to registering an IP at a point of sale, there must be a list of documents, most of which should be available to customers.

These documents include:

trade license;
the conclusion of the sanitary and epidemiological station on compliance with the standards;
book of complaints and suggestions;
packing list.

Supplier search

To minimize risks, experienced entrepreneurs work with several suppliers at once. When choosing them, you need to be guided by reliability and relevant to you. pricing policy. For example, a product from Colombia has a low price, but the speed of sale should be as fast as possible due to the low quality of the product. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia are distinguished by a more expensive price, while the shelf life is much longer.

The main suppliers on the market are:

Holland;
Ecuador;
Russia.

It is necessary to focus on the goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

Basic purchase. Those positions and their number that are sold in any case. Through the main purchase, the range is replenished with a pre-order, this will save you time and effort in the future. In addition, there are discounts on basic purchases.
Additional purchase. Requiring a certain experience in business process. Flowers of a certain variety or type are purchased, which are supposed to be sold. Constants in this case no and cannot be, because demand is constantly changing.
Holiday shopping. Demand on such days becomes peak, respectively, purchases are carried out in much larger quantities. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month.

Shop space search

When searching for and choosing premises, businessmen are guided, as a rule, by the degree of population of the place in which this premises is located.

The outlet may be located:

in the tone;
in the pavilion
in a separate room;
on the first floor of a residential building;
in the mall.

If there is a need to save on rent, then you can choose a shopping center.

When concluding a lease agreement, there are also some nuances. In particular, it is important to clarify whether utilities are included in the amount of monthly payments.

This video tells about the right choice of premises for a flower shop. The material is taken from the UFL flower delivery channel.

Purchase of equipment

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. It will be desirable to purchase a refrigerator, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most popular type of packaging, it is mandatory to purchase.

In addition, you should pay attention to other means of registration:

grid;
tape;
felt;
matting.

When choosing tools, you can limit yourself to a sector and scissors.

Recruitment

Of particular importance in the selection of personnel is the creative potential of the employee. Flower shop employees must have out-of-the-box thinking, originality and creativity are the main qualities. For salons that deal with designer products from flowers, a highly qualified employee with the education of a florist is needed.

In addition to customer service staff, large establishments will need an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any type of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood, the task of the employee is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no universal selection of products for all forms of flower business. Due to its characteristics, each format requires a certain range of goods.

For pavilion

Small tents, stalls and pavilions are limited to the selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when buying similar goods, it is more profitable for small enterprises to work through intermediaries.

Of the most popular types cut fresh flowers can be distinguished as follows:

carnation;
chrysanthemum;
rose flower;
gerbera;
tulip.

For shop

Shops and flower boutiques significantly expand their range.

It may include:

cut flowers, including exotics;
designer bouquets;
decorative indoor plants;
flower care products;
soils;
pots and vases.

Some establishments diversify their assortment with:

holiday cards;
souvenirs;
toys.

Advertising

A marketing campaign in the case of a flower business does not have to be large-scale. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford to advertise on television. Internet projects place information about themselves on various third-party portals and various banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and staffing. The flora trade market shows good growth rates, which means that it is possible to enter it in the coming years.

The business of selling flowers is one of the most profitable and promising, because its profitability is guaranteed by a series of regular events that are guaranteed to occur in the life of every person. Weddings, holidays, awards and even funerals… the list is endless. According to experts, the annual turnover of Russian flower shops is more than one and a half billion dollars. What is not a reason for start-up entrepreneurs from a large list different business ideas to look at this area of activity? It is also safe to say that this type of activity will appeal to our dear women.

Flower business pros and cons

Of course, selling flowers as an income is not ideal - it also has its advantages and disadvantages, which should be voiced.

pros

Low threshold for entry - it is quite possible to start a flower business with 6-8 thousand dollars, which is quite reasonable prices for trading business. Moreover, the costs pay off very quickly.
A big markup is a flower that can be purchased in some Holland for a purchase price of one dollar, then can be sold for two, three, or even five dollars. The main thing is to feel the right moment.

Minuses

Live goods deteriorate quickly, so there is a certain sales period that must be met in order not to incur a loss (it is even customary for flower growers to immediately take into account the percentage of products that cannot be sold).
In the transported batch of flowers there is always a certain proportion of defective goods that cannot be sold in any way.
Earnings on the flower trade have a pronounced seasonality - flowers are sold well in summer period and for the holidays, but in winter there is a serious decrease in demand.

Flower business business plan

Opening a flower shop is not such a simple process as it might seem at first glance. To achieve success, it is necessary to calculate each step even before the start, take into account a number of nuances and trifles. Let's try to figure them out.

Registration

The first thing to do is otherwise your income will not be legal and may entail a bunch of fines and other problems. It is best to choose a model of individual entrepreneurship and a simplified taxation system. All received documents must be certified by a notary public, making several additional copies.

Location selection

This issue is on the priority list, as it significantly affects the success of your enterprise even before its official opening. The place must be selected sufficiently crowded, with a large number of pedestrians passing by. It is most advantageous to be located near metro stations, on the outskirts of markets, near railway stations and other transport hubs. It would also be nice to grab a “tidbit” near some registry office, but such places have all been occupied for a long time. If your budget is very limited and there is not enough money for a real outlet, I advise you to start by organizing your activities online. Create an online flower delivery store, fill out a price list and start selling. I'm sure it will be in demand.

Room selection

It all depends on your entrepreneurial ambitions, initial capital and goals. For some, a small shop of about eight meters will be quite enough, but you need to understand that in this case the products will have to be sold narrow-profile. Others, on the contrary, will want to turn around 30-40 meters, providing their customers with a very different assortment. Be that as it may, know that a separate colorful pavilion for buyers will be much more attractive than a rented space on the ground floor in some building.

Staff

If you decide to devote yourself entirely to organizational issues, and do not want to deal with sales yourself, you should take care of hiring a qualified florist with experience in arranging bouquets. It is desirable that he be officially hired, have a completed sanitary book with appropriate assurances from the sanitary and epidemiological station.

Equipment

Yes, in the flower trade you can’t do without special equipment. It is necessary to take care of the safety of flowers - buy a refrigerator, special flowerpots and containers, as well as their appearance, creating the right lighting in your store (it’s not for nothing that they say that goods always look better on a shelf than at home). The list of costs also includes several stands, shelves, counters and all kinds of expendable materials. It will be impossible for a large retail outlet to do without a cash register.

Advertising

Without using this engine of progress, you are unlikely to reach an acceptable level of income. The more people you tell about your offer, the better things will be with its competitiveness (especially at the start of the enterprise). You can make a beautiful sign, distribute advertising booklets at the subway and use a lot of other marketing tricks, but only she herself can say about your products. If you put your best products in such a way that it would be visible from the street, potential buyers they will certainly want to take a closer look at it, and there it is already not far from the sale.

Starting a Flower Business from Scratch: Costs

Now that we have briefly reviewed each step of starting our flower business, it's time to calculate how much it will cost and how much you can earn from it in the future.

Registration of IP - 3000 rubles
Rent small area(for example, a kiosk) - about 20 thousand rubles
The first batch of goods - 100 thousand rubles
Equipment - 10 thousand rubles (at first, you can do without refrigeration units and other expensive equipment, and be content with flowerpots and stands only)
Seller's salary - 12 thousand rubles

As a result, to start you will need a little less than 150 thousand, that is, about 4 thousand dollars. The costs will pay off in the next 5-6 months (the net profit of a small flower outlet is about 30 thousand rubles a month).

What do readers think about it?

Indeed, on February 14 and March 8, people are very actively buying flowers, but the rest of the time it can be a little tight with customers. Therefore, think three times whether it is advisable to take large volumes and open a large outlet. Sometimes a small stall in a busy place will be enough.
By the way, it is not necessary to trade in the corpses of flowers - you can sell live plants in pots, seeds and seedlings for the garden.

The business is profitable, but very competitive. It will be very difficult to wedge in here, seasoned flower sellers, as I think, will not let you turn around. Personally, in our market where they sell flowers, there is no place at all. Well, the market is not really big.

This whole business, in essence, comes down to the scheme “I bought it cheaper in one place - I sold it in another and “by the time” (March 8, September 1 and other dates) and more expensive.” 6 thousand dollars as a start-up capital is even a lot for him: from the experience of selling flowers to a friend, I can say that 25-30 thousand rubles are enough to buy a batch of flowers, plus transportation costs and meals on the road - another 7 thousand rubles. The total amount received from the sale of these Krasnodar flowers in Tver is about 100 thousand rubles. The “exit” is very good, but, as the friend himself says, it is possible only once a year, so it’s unlikely that it will work as a side job, as a permanent business ...

Yes, the product is perishable. It is most optimal if you grow it yourself and sell it to order. However, again, flowers are a seasonal product, there is no stable demand throughout the year. If you have extra money - you can try, if borrowed - definitely not

AlexUkr, this business is one of the most profitable. Flowers are sold out quickly, the main place. And it doesn't matter what season. Both in winter and summer, in short, people always make weddings, every day thousands of women have birthdays, young people buy many flowers for their girls every day. What season are you talking about?

I also do not consider this business seasonal. There are certain months, or rather days, when the revenue is just crazy, this applies to holidays, but if you create a good name for your flower shop, that is, so that you have a constantly high-quality product and, accordingly, beautiful, you can earn a very large amount regular customers.

The flower business is seasonal. Flowers are well bought on holidays and in summer, in winter there is a decline. The pricing policy also has its own characteristics. The times when the profitability of the sale of flowers reached 300% are long gone. Now profitability fluctuates between 100-140% and even it is “eaten up” by possible marriage, scrap of flowers and fluctuations in trade

AlexUkr, aren't people every day on holidays? What seasonality, every day someone has a wedding, birthday, etc. Guys buy flowers for their girls on a date, both in winter and summer. Of course, on March 8 you will sell more flowers, but it's just not big bonus. It is profitable to trade in flowers, and it is simply silly to argue with this.

And you think that the profitability of 100-140 percent is small. I think that many people would like to receive such profitability. I completely agree with Yura123 that every day people have a reason to buy flowers at any time of the year.

I agree that 100% good profitability, but it does not take into account marriage, flowers that did not have time to sell, rent, salary, tax. In general, I think this business is very risky. If you are ready to suffer losses, and then it is possible to earn something, then try

An interesting business idea. even worth a look. But I watched a program on TV, in which there were 20-year-old businessmen and millionaires, there were also adults there. One adult man, quite solid and not stupid, failed in this flower business and became bankrupt, so you need to be more careful with this idea and carefully calculate and plan everything.

Apparently you still do not know what they are doing with marriage, smart seasoned flower sellers. I personally know that, for example, flowers whose leaves have fallen off are taken and simply glued, and on top they are covered with ordinary varnish with sparkles so that they keep their shape. Many may have seen when buying flowers that there are some with sparkles, so similar flowers are made in a similar way.

Well then, these are crooks and not sellers living one day. You should not be equal to them, since they are not businessmen. There is an unspoken rule - a client will tell four friends about a good purchase, and ten of them about a bad one (having bought low-quality flowers). So for a long time such unfortunate businessmen will not work

Well, you have already suffered in the wrong direction. This is a business, and in business all means are good. You think only in the business of selling flowers so, no, in every business they try to sell a marriage. Even in those stores, spoiled chicken is rolled in various spices, marinated, and sent to kebabs, and then this kebab is sold without remorse.

The flower business is very profitable only if you know a lot about flowers, or you can hire a very high professional in this field. Here you need to understand rare plants, you need to sell not only flowers, but also planting material, as well as flowers in pots, and most importantly, minimize leftovers.

Well, we are not talking about knowledge, it is already clear that if you decide to do some kind of business, you should be well versed in this area and know a lot of various nuances. The main question now is different, the flower business is profitable at any time of the year, or only on holidays.

I think you can make money on this, even when you won’t believe it, I worked in almost such an area. In my youth, together with my mother, I worked in a greenhouse, where we grew roses, there were also orchids, but a specific person looked after them, who fumbles in them, that I realized there that this business is really profitable.

I saw online flower shops delivering a bouquet of roses right at the house of your beloved girlfriend, wife, mother and any other female person.) Let's say you live in one country, and your former classmate (well, as an example) in another - and here by the way, an online flower shop with payment by PS. Just a flower shop - trite.

We need to support the flower business, and make all the guys obligated to buy flowers for their girlfriends every evening. And sometimes they appear without flowers, and the business suffers.
But seriously, according to my observations, this is very profitable business. Flower shops around. There are not only fresh flowers, but also indoor ones in pots, and they also cost decently, and, importantly, do not fade.

In this material:

If you walk through any city, you can see that the flower business today is quite popular. In each settlement there are several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? Actually yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, you need to correctly determine the type of product, find a good place to sell it and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be received by a businessman who will establish own production products, that is, will independently grow flowers. However, such a development of events is possible only for those who can correctly calculate everything and feel all the subtleties of this type of activity. The flower business has some nuances, namely the features of the products themselves, which have a short implementation period. For this reason, it is necessary to purchase all necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but to invest in certain equipment for the flower business and suitable premises still have to, as this product is considered quite whimsical. For a business to be successful, it is necessary to offer customers only high-quality goods, and for this, fresh fresh flowers should always be available. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the supply system does not fail at times of increased demand, that is, on holidays.

An important factor is the ability of a businessman to create a favorable environment for customers. The desire of buyers to return here largely depends on what kind of atmosphere will prevail at the outlet. A competent approach and clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your job and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right product range and decorate the room. It is important to take care of advertising, as this moment is one of the most important in mandatory expenses.

How to organize a flower business?

If a person is going to do it for the first time own business, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as individual entrepreneur, because for retail in this case there will be the best conditions. If it will be too difficult to deal with organizational issues on your own, you should seek help from professionals who, for a fee, will help you establish and run a business.

If an aspiring entrepreneur decides to open a flower business, where to start is the first question he asks himself. Start by defining your own niche. When it comes to flowers, you need to choose the right outlet location to avoid unnecessary competition. Please note that this place must be crowded. It is best to look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. At this stage, difficulties often arise. Often, entrepreneurs have to fill themselves with a lot of bumps before they can find a good supplier. Flowers need to be bought in a timely manner, but with a small margin. This is especially important during the holidays. In this case, a warehouse with appropriate equipment should be provided in the trading room.

As for how to start a flower business, the first stage provides for mandatory investments in advertising. This is the only way people will be able to find out about the new store. Then it all depends on the quality of products, prices and level of service. If all this is at a high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Sellers in a flower shop should be creative, energetic and sociable people.

Outlet

If the entrepreneur already has experience in commercial activities, it will be much easier for him to decide on the amount of work that he can afford. Another thing is novice businessmen. If there is no serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small outlet, that is, become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the worldwide web. It is quite convenient and has recently enjoyed considerable popularity. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then take orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of products and the efficiency of couriers.

Several big investments will require its own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on registration commercial premises. Exotic plants have become very popular lately. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of revenue. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can allocate several shelves for toys and put up a rack with postcards to generate additional income and attract even more customers.

One of the most common types of outlets for the sale of flowers in recent times is the department in the pavilion. As a rule, they are located in crowded places, but are rented out for a moderate rent. Thus, the pavilion will bring good income at low cost.

A classic option can be called a flower shop. It can be equipped on the ground floor of a residential building or a separate building can be built. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is better that these are flowers from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your outlet for the sale of flowers, huge investments are not required. However, if the businessman plans to sell fashionable exotic plants, they will need to create the right microclimate for long-term storage. If the task of the point is only to trade flowers and bouquets from ordinary varieties, the costs will be much less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special racks and a table for processing plants. Roses and carnations are in the greatest demand. Depending on seasonality, you can purchase other options, for example, tulips or asters. Orchids have become very popular in recent years.

Location of the outlet

As for whether it is profitable to engage in the sale of flowers, this largely depends on how well the outlet is located. If the area is walkable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability at times.

Experts say that the most profitable places for flower trade are areas near restaurants and concert halls, not far from schools and other educational institutions.

Often flower shops can be found at the intersections of busy streets and bus stops. Such places are well suited for the flower trade, as it is easy to drive here by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to open a flower business and be sure that this will bring a certain profit. As for the sale of flowers, the prospects are very big, since such products will always be in demand, and on certain days of the year there is no end to customers. However, in order for the outlet to bring good profit, it is necessary to be able to properly store and sell flowers.

Given that plants are very whimsical products, they must be handled with extreme care. Moreover, a considerable percentage will be spent on write-offs, and this cannot be avoided. However, the purchase price of flowers is small, so you can make such an extra charge that will cover the costs many times over. And here again it becomes very important right choice supplier.

If you organize a medium-sized outlet, you can meet 50-100 thousand rubles. This is enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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Flowers and bouquets of them are always associated with gifts and holidays. Perhaps that is why more and more people come up with the idea to create a flower business.

And I have to admit that she this idea is pretty good. After all, the trade in plants has its advantages:

Minimum funds for creation and development;
Wrapping on flowers, especially on bouquets, can range from 200 to 400%.

But another question arises: what is needed, where to start, to open a flower shop from scratch? So, let's take a look at the points, step by step.

What does it take to open a flower shop?

1. Starting capital. This business requires investment. For different areas activities, the amount, of course, is different, but how much money do you need to open a flower shop?

It solely depends on what kind of store it will be. And this is not about the product, but about the premises for it, since the cost of flowers will depend on the supplier.

How much money is needed

At the opening of the flower pavilion the metro will need up to 10 thousand dollars (option with minimum investment). In view of the rental of an advantageous place for a year and its arrangement (design, shelves for goods, warehouse). The cost of a full-fledged store starts from 20 thousand dollars. As for the boutiques that are now popular, they need to invest at least 50 thousand dollars in their rent and equipment.

2. Equipment. It should be understood that cut flowers can be stored for a short time, then the product will be unusable.

Refrigerators will help extend the "life". The cheapest option would be to purchase industrial equipment, but if you wish, you can also order special storage facilities for flowers. If money is tight, then you can buy 2 used Soviet refrigerators, for example, on Avito.

It is also worth including lamps in the equipment to create the necessary lighting for plants, to care for flowers. The exact list of equipment for a flower shop, of course, will depend on the assortment.

Cut flowers require much less than potted plants. But the latter are able to provide business with stability.

3. Staff. In a simple pavilion or small shop you can hire a seller without much work experience (and he will work no worse than an experienced one, you can teach the intricacies of the flower business from scratch to any person). Such a specialist is able to give the client a pre-created bouquet or wrap the plant he likes in a package.

For more serious establishments, if not professional florists, then experienced employees should be hired. They must have an idea about each of the plants, know how to care for them and, of course, be able to make bouquets.

Important ! Here, attention should be paid to the appearance, as the seller will be the "face" of the store. The requirements are simple: friendliness, courtesy, accuracy, diligence and, last but not least, your seller must love flowers.

How much do flowers cost in bulk, what are the purchase prices?

Wholesale price of roses in Russia(Central region) about 50-70 rubles (1 dollar). At retail, they are sold for 120-140 rubles.

Before March 8, prices for roses (wholesale) rise to 80-90 rubles, and at retail they become 130-170 rubles. I won’t say about the rest of the flowers, there is no real information.

By the way! It can be much more profitable to buy flowers in bulk in a nearby large city than at a flower base in your city.

For example: at the wholesale base of my city, roses are 60-80 rubles per 1 piece. But in the nearest large city (80 km from mine) prices are 40-60 rubles. And it's really profitable to go to Big City(at least I know for sure that 2 flower shops in my city are purchased in the city, which is 80 km from us).

Based on the above data, it is easy to calculate the profitability of the flower business and net profit.

Delivery and expansion of the range

It is worth considering the possibility of delivering flowers. If the goods from the store can be ordered remotely, then employees are needed to deliver them.

For the first time, you can hire a driver and a courier in one person, but later, if there are a lot of orders, the number of employees will have to be increased.

You should also think about hiring an administrator. Naturally, the number of employees directly depends on the size of the business.

What else can be sold

In addition to flowers, in a flower shop you can sell: small soft toys, candy bouquets, beautiful and stylish flower vases, expensive candy sets, bonbonnieres, flowers in pots, artificial flowers, various small gifts for girls and women, etc.

What is the result

All of the above are basic. But do not forget that the business must first be registered.

Better as IP, it is easier and cheaper in terms of taxation. But if you open a network of flower shops, then LLC is the best choice.

Opening a flower shop is not difficult. However, the disadvantages should be known in person and taken into account:

Flowers are a perishable commodity;
Defective goods in a batch are not uncommon;
There is no stable demand, seasonality is inherent in the sale of flowers.

How much does a flower shop earn on March 8

As mentioned above, the flowers are quite seasonal. There are peaks of profitability - this is March 8, September 1, New Year. My friends have a small flower shop in small town(10 sq. m. - retail space), so for the past March 8, they in 1 day made a profit of 450 thousand rubles.

So, there is a big reason to open a store somewhere in the middle of the end of January. 2 months before the peak, so that as many people as possible know about your store. Or in November and July.

If you open a flower shop wisely, then in a year all costs will be repaid. The main thing is not to rush to get as much profit as possible from the business you just started.

Stable can be ensured by taking into account the demand of buyers and satisfying their needs.

Flower shop business plan

And finally, the promised is free).

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