SEO copywriting - what is it? Defining a topic is the starting point for SEO copywriting. Keyword injection

The activity of writing SEO texts for search engine optimization of sites is SEO copywriting. These articles should not be in a robot-only form. An effective SEO text is competent, unique and at the same time interesting for site visitors. The difference from advertising and informational articles is the presence of a larger number of keywords and phrases. Only a text that meets these criteria is considered professional. To achieve this level of skill in SEO copywriting, there are some services on the Internet where you can get training.

What is SEO copywriting

This is the name of the activity of a copywriter for writing high-quality texts and their optimization, which ensures the promotion of the site to the top positions in search results. This definition is closer to the true meaning of SEO-copywriting (SEO-copywriting). The abbreviation SEO is derived from English phrase"search engine optimization", the translation of which sounds like this - "search engine optimization".

You can understand SEO copywriting at simple example: The site owner seeks to increase their own revenues from advertising or direct sales of the product of their business. To do this, he needs to increase the attendance of his resource. This can be done through:

  • developed advertising campaign;
  • increasing uniqueness by filling the site with the help of SEO texts.

The latter method is more in demand today, because competent SEO copywriting is not so expensive. It allows you to quickly promote the resource to the top of search engine results. The main tasks of SEO copywriting are:

  • increase site traffic;
  • attract target audience;
  • increase the information content and popularity of the site;
  • ensure that a unique article gets into the top lines of search results.

Specific terms and concepts

Articles are written by SEO copywriters. They are required to have SEO skills that point to highly qualified specialists. A professional who knows SEO copywriting, as it is sometimes called, "seo specialist", must understand the peculiarities of writing such articles and the algorithms of specific search engines. It also requires the ability to write competently and interestingly. A SEO copywriter should know the following basic concepts:

  1. Semantic core. This is a set of phrases and words that must be included in the future article.
  2. Uniqueness. Reflects the percentage of information in the article that matches with other sources.
  3. Spamming. This SEO copywriting criterion reflects the ratio of the number of repeated keywords to the length of the entire article.
  4. Nausea. The percentage of frequently repeated words in the text.
  5. Water. Represents words and phrases that have nothing to do with the subject of the text.
  6. Meta tags. This is the part of the page code that is not visible. ordinary user. It affects how sites rank in search results.
  7. Key phrases. These are phrases that people often enter in the search. There are 3 types of key entry:
  • direct entry– keywords and phrases are separated only by commas or colons;
  • exact match- the keys are entered only in the form specified in the terms of reference;
  • dilute entry– it is allowed to add other words to the key phrase.

Signs of SEO-optimized content

Writing optimized articles in SEO copywriting is not a very easy task. The ability to express your thoughts beautifully is not enough. Against the background of competent writing, you need to carefully and not too clearly distribute key phrases and words throughout the text. In addition, each customer has a number of requirements that must also be met. A professional SEO text is one that meets the following criteria:

  • written correctly;
  • outlined plain language;
  • structured;
  • including all the necessary key phrases;
  • unique;
  • with low rates of "water" and "nausea".

Writing Requirements

SEO copywriting starts with defining the topic of an article. It should be interesting and relevant. Most of the customers already give a ready-made terms of reference, where there is a topic and other requirements for the article. They relate to key phrases, structure, uniqueness, "water" and "nausea" of text content. For each of these criteria, there are certain values ​​that must be followed when writing an article.

Key queries

Based on the main search query, you can select a semantic core, i.e. keywords on a given topic. This is more often done by a narrow-profile specialist, who is also called a “semanticist” or “nuclear scientist”. Most customers already in the terms of reference determine what needs to be entered in the text. SEO copywriting determines the optimal number of keywords - this is 1-2 direct entries per 1000 characters without spaces. Other features of working with them:

  • can be used in direct and indirect occurrence;
  • complex keys consisting of several words are allowed to be separated by a colon, brackets, comma, quotation mark and semicolon;
  • it is not allowed to break phrases with exclamation and question marks.

Important keywords are also added to the headlines, which are required by SEO copywriting. Search engines first of all pay attention to the h 1 tag. This heading is the largest and the only one in the text. Other tags:

  • h2- is located in the article 3-4 times;
  • h 3- is contained in the text in the amount of 8-9 pieces.

Keys must be entered in such a way that it is not noticeable. The reader does not have to figure out how these phrases sound and where they are located. This is what SEO copywriting is all about. Search engines analyze the text in parts, so key phrases should not be in one place. The norm of "nausea" is 3-4% of the total volume of the article. It is not recommended to put key phrases at the beginning of the sentence.

Correct Structure

The second requirement that SEO copywriting makes is readability and ease of perception of the text. It should also be pleasing in terms of presentation on the main page of the site. Having entered the resource, a person needs to quickly find the information of interest to him. This will be more difficult to do if the article is written in solid text. Numbered and bulleted lists help to avoid this. They make out:

  • listing ingredients in culinary texts;
  • step by step instructions to any process
  • symptoms and causes of diseases, a list of drugs in medical articles;
  • advantages and disadvantages of certain items and processes;
  • points with recommendations.

Paragraphs of text should not be too large. The optimal length is 4-5 sentences or 300-500 characters without spaces. Compliance with these conditions will help not only ensure the readability of the text, but also facilitate the work of search engines. The entire article should contain several headings different levels. They make information more attractive and easier to read. Based on these criteria, SEO copywriting distinguishes two ways to write an article:

  • create a "fish" of text, i.e. a competent and readable template, in which you can then enter key search queries;
  • immediately write an article, inserting the necessary phrases as you work.

High uniqueness

This is one of the first criteria determined by search engines. TOP results in the list of search pages are occupied only by those links that have unique content. If the site contains non-unique texts, then it can even be punished by search engines. You can’t just take parts of articles and make new texts from them - they will not be unique. On the Internet, there are special SEO copywriting services for checking uniqueness - anti-plagiarism. They use 2 parameters:

  1. shingle. This is a specific fragment of the article being checked. Anti-plagiarism checks texts for the presence of such shingles. The uniqueness depends on its length.
  2. GAP. Represents a shingle step.

SEO copywriting requires uniqueness, not even because of copyright, but for the article to be skipped in the TOP by search robots. Most customers in the requirements indicate 90-100 percent uniqueness. The specific value also depends on the resource used for checking in the form of a site or an anti-plagiarism program. If, according to the results of the check, the uniqueness is lower than the required value, then the text has to be changed. It is not recommended to use introductory words and template phrases when writing. They reduce the uniqueness of the text.

Low percentage of "water"

Each text on a certain topic has its own semantic core - these are words that are directly related to the selected area and are often found in the text. "Water" are phrases that do not carry any thematic information. It is impossible to completely avoid their presence in the text, but it is also not worth exceeding the optimal values. SEO copywriting considers the optimal range of 40-60% "water".

Nausea content

The frequency of repetition in the text of keywords in SEO copywriting is called “nausea”. Search engines do not perceive articles with high key density, so they need to be distributed evenly. In addition, you must not exceed the allowed number of keywords. When checking for "nausea", the indicators should not exceed 3-4%. There are two types of this criterion:

  1. Academic "nausea". Takes into account repetitions of the most used words and phrases. The recommended limits are 7-9%.
  2. Classic "nausea". The higher, the more repetitions of the same word in the text. An interval of 3-5% is considered optimal.

It is recommended to adhere to these parameters, but each customer himself sets certain values ​​\u200b\u200bof "nausea". To change it, you need to see which word occurs more often. Its amount in the text must be increased if it is required to increase this indicator, and decrease - if lowered. You can reduce the frequency of a certain word by replacing it with a synonym or removing it from the article altogether.

How to write SEO text

SEO copywriting requires all of the above criteria for well-optimized articles to be met. Only by taking them into account can you learn to write on your own. All work on the creation of one text can be divided into the following stages:

  1. Selection of topics and keywords. Having chosen the area in which you will create the text, you need to create a semantic core. The SEO copywriter needs to find out what information on his target query is of interest to readers. To search for key phrases, you can use special services - google adwords, wordstat.yandex.ru. There are also programs - Key Collector.
  2. Analysis of material from competing resources. They have good examples design and information that interests readers.
  3. Work on the material. From the moment the topics and keys are determined, you can start writing. SEO copywriting requires the formation of the correct structure of the material:
  • introduction of several sentences describing further content;
  • the main part, where there are paragraphs, lists, tables;
  • the conclusion is also in the form of several sentences that sum up.

4. Checking the parameters required by SEO copywriting. These include nausea, uniqueness, and water.

5. Use of meta tags. They modify the article from a regular "Word" file into interesting content.

Checking Key Parameters

After writing the material, you need to check it for compliance with the requirements of SEO copywriting. If the customer has not indicated specific indicators, then it is necessary to use those that are considered optimal, which are indicated above. Key parameters to check:

  1. "Nausea". It can be checked on the website advego.ru. The material must be copied, pasted into a special window on the resource page and click the "Check" button. Next, the site will give a result with a report on the semantic core, where there will be a percentage of academic and classical "nausea".
  2. "Water". It is also checked using the Advego service. Instead, you can use the site text.ru.
  3. Uniqueness. Checked on the site text.ru or programs Advego Plagiatus, Etxt Anti-plagiarism.

SEO copywriter - where to get training

Like any profession, SEO copywriting requires training. There are various resources that, on a paid or free basis, provide the opportunity to take a course and then continue to work for them. Most copywriters start out on exchanges, where prices for 1,000 characters without spaces (kilozak) are very low. Average pay is 15-50 p. This is very little, especially for a person who does not have a basic income. Low pay at first is one of the main disadvantages of SEO copywriting.

In addition, there is a high level of competition on such exchanges, which is why copywriters sell their work at the lowest price. This is used by customers who do not mind replenishing their site for a small cost. Helping you learn faster:

  • special training courses;
  • SEO copywriting exchanges offering services for mastering this type of activity;
  • books and videos.

Professional Learning Sites

There are many online resources saturated with information about SEO copywriting. Some sites offer professional education this profession. Most of these courses are paid, for example:

  1. "Netology"- university for the training and additional education of specialists in the field of design, Internet marketing, interface design and web development. The SEO copywriting course on this site costs from 21900 to 58900 depending on the training plan.
  2. Yulia Volkodav copywriting school. Offers three levels of training - beginner, specialist and professional. Their cost is different: 3, 4 and 5 thousand rubles. depending on the level. Students who successfully complete the course have the opportunity to stay in the Copywriting Agency of this school.
  3. Educational IT portal GeekBrains. The course of an SEO specialist here costs 47 thousand rubles. The duration of the study is 4 months. After each lesson is given homework. Questions can be asked to the teacher and fellow students. Partner companies of this portal take graduates for internships and further employment.

Copywriting exchanges

Not only training sites are engaged in training specialists in the field of SEO copywriting. Content exchanges also provide beginners with such an opportunity. You can get skills in this profession at the following resources:

Job service for Bytext copywriters

The service for SEO copywriting is distinguished by the convenience and stability of work. To get started, you need to register on the site, inform the administrator about it in Skype, so that he can attach a test task. If you fulfill it according to all the rules, then the work will be immediately paid. After that, you can continue your activity on this resource. has several absolute advantages:

  • stability - there are always a lot of orders on the resource;
  • payment for the work done every week;
  • the service has its own uniqueness check system, which is required by SEO copywriting;
  • the ability to take on as many tasks as you can write in a day, and indicate their volume;
  • the ability to work anytime, anywhere;
  • detailed technical specifications, due to which the time of work on it is reduced;
  • the ability to choose topics in which there is experience;
  • At any time of the working day, you can contact Skype for support if you have questions about the task.

ContentMonster

This exchange has its own SEO copywriting school. To get started here, you need to register, verify your phone number, take a test, and write an essay. Based on these checks, the moderator will decide whether you can earn money through copywriting on this resource. Before passing the tests, it is worth going through the training that the resource offers. It consists of 39 lessons. They can be mastered in a few days. A test is required after each lesson. Advantages of the ContentMonster exchange:

  • free education;
  • many orders;
  • decent pay;
  • built-in anti-plagiarism checker;
  • user-friendly interface.

Etxt content exchange

This is one of the most popular content exchanges, whose line of business is SEO copywriting. Due to the tender system for taking orders, it is highly competitive. You can start working only after passing the test and writing trial material. The advantages of this copywriting exchange:

  • clients themselves are looking for performers;
  • you can choose an order that is convenient in terms of time;
  • you can write on your favorite topics;
  • it is possible to exchange messages with the customer;
  • it is allowed to leave feedback about the work, exchange opinions with other performers.

Books and video courses

If you decide to independently study the basics of SEO copywriting or just want to expand your knowledge in this area, then you should pay attention to books and video courses. To help in the development of this unusual profession will be able to:

  • book "How to tame a search engine";
  • book "Visual guide to SEO copywriting";
  • Sergei Bernadsky, "Selling texts";
  • Dmitry Kot, Copywriting. How not to eat a dog";
  • Step-by-Step Video Course "Diy Copywriting in 24 Hours"
  • Video course "Copywriting Workshop";
  • Video marathon "Creative copywriting" from Pavel Berestnev.

Video

Communicating with copywriters, I concluded that many of us do not quite understand how texts differ from each other.

Sometimes the customer is not guided by what he pays money for: the line between rewriting and copyright, seo copyright and seo rewriting is very thin. It's no secret that seo copywriting is not cheap, but we often write texts for the customer under the given keys, format it and do not suspect that we are doing expensive work We get the minimum wage...

I propose to understand such subtleties in order to appreciate your work.

Forms of modern seo copywriting

With the development of the Internet and oratory, writing texts is now divided into several types:

  • Rewriting - processing or complete processing (deep rewriting) of the text while maintaining the meaning and uniqueness;
  • Seo copywriting - writing text for given keywords, phrases that Internet users type in the search;
  • Speechwriting - writing text for speeches in front of an audience;
  • Advertising copywriting - writing texts for the promotion and further sale of goods;
  • WEB content - writing various texts to fill the customer's site;
  • Branding - writing texts for promotion trademark, brand;
  • Naming is the creation of names for stores, companies, services or products.

If you come across a familiar job on this list, urgently review your rates and take a step further: believe me, if you write decent texts, you will have customers even if prices increase. At huge number it is very problematic to find a competent copywriter with your own style ...

SEO copywriting news

Many readers of this series of articles are familiar with my friend, a good specialist in the field of search promotion, Maxim Dovzhenko. When it became a question of writing an article about seo texts, I didn’t doubt for a minute who I would ask professionally to tell my readers about it.

I myself took these lessons from Maxim when I participated in his practical case. During my studies, I have grown as a specialist, even the style of writing articles has changed. In order not to reinvent the wheel and retell the material from Maxim's lesson, I suggested that he write a guest manual.

Good afternoon, dear readers!

Text

Let's start the conversation with the definition of the concept of seo text, which is written in seo copyright.

Seo text differs from the usual one in that it is written for a specific request. There can be one or more keywords. Usually the customer provides them in the terms of reference, in rare cases, the SEO copywriter selects the keys for a given topic himself (this is a job that every SEO specialist usually does). The more thematic keywords are selected, the easier it is to write the text, the better the topic is revealed, and it is easier for the reader to understand its structure.

SEO text, like regular copywriting text, must have a plan:

  1. Start
  2. End (conclusion)

The body of the article must be expanded with many additional queries. That is, in accordance with the selected small keys, the text is divided into sections.

For example, here is my last article on balsamic vinegar. It was created already taking into account new trends in SEO promotion, which I learned about from Maxim's articles. To write this post, the keys were selected, a plan was created and the topic was fully disclosed.

Keyword injection

Previously, 2-3 years ago, the location of search queries in the future SEO text was very important. Parameters such as nausea, the number of requests in the first and last paragraph, and mandatory entry them in subheadings, were the main element of a successful article.

As a rule, due to the observance of these conditions, the texts came out unreadable (over-spam keywords, devoid of meaning, incorrectly formulated morphologically).

Today the rules have changed radically. First of all, the usefulness of the text, its readability and its value as a selling one became important.

Therefore, a modern SEO text looks the same as a regular magazine article for ordinary people, and only a specialist can notice the presence of key queries in such a text. Now it’s just their presence and full disclosure of the topic that matters.

From the above, let's summarize: modern SEO text contains many synonyms, similar words to search engines, which expand and enrich the vocabulary of the article. And this means that it will become easier and easier to read than past SEO texts.

Formatting

Any competent SEO text today is formatted. Thanks to a number of rules, he must give the visitor from the search an answer to his question within 10 seconds. These are the seconds during which a Yandex or Google user simply evaluates the text by looking through its entire structure with the mouse.

And it is in this short time that a modern SEO text should provide clues on a given question, which give a message for further reading.

If we trace the behavior of the reader on the site, we will see that a small number of people read the beginning of the articles. The majority of visitors immediately run their eyes through the entire text.

Key features of rich text for SEO copywriting

What are these principles and rules of work that allow you to turn a user from a search into a reader of this site? Here are the most basic ones:

  1. Seo copywriting necessarily involves clear text structure. At a cursory examination, it allows you to evaluate the main parts or sections of the published material. Achieved by a thoughtful article plan in advance and good subheadings for each section.
  2. All paragraphs should not strain of people. Therefore, today SEO copywriting involves the creation of texts in which paragraphs contain no more than 5 sentences of medium size. The main thing is that a person can, on the one hand, see a complete thought in a paragraph, and on the other hand, do not look at his sentences for a long time.
  3. Any modern SEO text is always uses media content where needed. These are images and videos. The fact is that a person most of all receives information not from text, but from pictures and videos. It is easier for him to understand and easier to remember the information that is transmitted with their help. Therefore, a modern seo copywriter can work with both pictures and videos.
  4. Particular attention should be paid to the correct presentation of the text, which implies the ability of the SEO copywriter to work with numbers, with lists of the same or similar data. To do this, in his arsenal there is knowledge and skills in displaying complex information using tables and bulleted lists.

Thanks to tables, a copywriter can easily present complex numerical or symbolic information, show important and significant data in a compact and clear form. He does not need to express all this data with the help of a large number of sentences, which the customer will undoubtedly appreciate. All information will be collected in one table.

Bulleted lists also perform a special function: they help to make text simple, put things in order in the chaos of information.

I want to reveal my secrets to working with bulleted lists for readers. I adhere to the following four rules:

  1. All offers from the list always have a clear description and do not contain "water".
  2. I try to make paragraphs symmetrical (if one paragraph consists of one sentence, then the subsequent ones are the same - it's easier to read them).
  3. If the paragraph needs to be expanded, I use subparagraphs (the main condition is not to make a mistake in the logical presentation of information).
  4. I always try to make the sentences of each paragraph have one construction (each paragraph I start with the same part of speech).

The task of SEO text is to turn a user of search engines first into a reader, and then into a client who must fulfill the goal (fill out the subscription form, buy a product, leave a comment). After all, it's no secret to anyone that modern SEO copywriting is writing selling articles and it doesn't matter that we sell a service or information.

Therefore, a competent seo copywriter is not only a smart writer, but also a bit of a marketer and seo specialist.

Dear friends, on my own behalf and on behalf of everyone who will read this guide from Maxim, I want to thank him for taking the time to cover such a serious topic.

Knowing all these nuances and using the formatting rules, any copywriter can become a highly paid specialist. And even if you are just writing for your blog, this knowledge will also be useful to you.

I wish you easy learning and good clients on a way!

Nice to meet you, friends! Elena Melnikova is with you and the subject of our conversation today is SEO copywriting: what is this phenomenon, what is the purpose of the process, how does it differ from and what you need to know to write a high-quality SEO text.

For those who want to go the full way in mastering the profession of a copywriter and reach a stable income of 20,000 rubles, I recommend signing up for a website in the Knowledge Base. There you will get all the skills of optimizing and promoting texts.

On the exchange ContentMonster registered users who are allowed to work as an author are offered a free course.

Plan for writing an SEO article

Consider a brief algorithm for creating SEO-optimized content.

Step 1. After choosing a topic, we determine the semantic core - this is a phrase that most accurately reveals the essence of what was conceived.

Step 2 Using Yandex WordStat or Google AdWords select the necessary keys.

Their frequency should be taken into account - high (HF), medium (MF) or low (LF). The most frequently requested phrases should be present in the text for better indexing by search engines.

At the same time, as a rule, they are found on many sites, that is, they are highly competitive, so you will have to fight to get into the top 10. Therefore, it is advisable to include not only HF, but also MF and LF, if they suit you.

You can learn more about scraping and collecting keys in our upcoming copywriting course.

Step 3 For the best result, it would be nice to analyze the work of competitors on your subject from the first or second ten of the issue.

AT this case we evaluate several parameters: the depth of the topic, the main sections (which will probably lead to some ideas), strengths(for example, a bright practical character), as well as the use of keys and nausea.

By the way, there is an online assistant for this. SEOlib. The service gives a comparative description of the content of the searched phrase in the texts of the top 10 (or top 20 - as you wish), the accuracy of occurrence, nausea, and even the volume of the content of the pages.

Checking is paid - depending on the depth and breadth of coverage. But, as the famous traveler Anton Krotov says, time and money are interchangeable. Therefore, the choice is yours. Analysis of competitors - manual or machine - will help to make a more meaningful technical task (TOR).

Step 4 Let's start writing the article.

Everyone has different techniques: someone starts with a plan, someone does without it. Some immediately enter the keys, others do it at the last stage. Nevertheless, you should definitely look into the TOR: this will allow you to stick to the planned content (often the list of keys contains hints on the necessary sections of the article).

Step 5 Ready material is mandatory, spelling (even luminaries of the language may have a typo or an extra space, which is also considered a mistake), spamming and nausea. We are doing final editing.

It is desirable that they are also unique, in extreme cases, download pictures from the Internet.

Step 7 We place tags.

Read more about text, images and site settings.

Conclusion

The described sequence is not always entirely the responsibility of the SEO copywriter. Some actions are taken over by the editor. But, the more the “keyboard worker” is able to do, the higher his labor is paid.

So, SEO or search engine optimization is the creation and publication of text according to certain laws for better website promotion on the Internet. You can learn the basics both on your own and under the guidance of experienced mentors.

If you are good at various orders, then it is definitely worth trying your hand at SEO copywriting. Good luck to you!

20 minutes. reading

Updated: 08/10/2018

SEO copywriting - what is it? Who is an SEO copywriter and what is his job? What is SEO Text? How much does it cost to write an SEO article? How is SEO copywriting different from regular copywriting? What is nausea, uniqueness, spamming, keywords? In this article, you will find answers to all these questions, master the basics of SEO copywriting and start earning money remotely at home by writing custom SEO texts.

I was afraid of this word when I started making money writing lyrics. SEO copywriting is something so incomprehensible, difficult, foggy. But, having written the first SEO text, I was convinced that there is nothing difficult in this! On the contrary, I liked to play with keywords and write them down concisely. What I'm talking about? You will understand soon!

  • What is this terrible prefix - SEO, who is an SEO copywriter;
  • What skills should an SEO copywriter have?
  • What parameters does SEO text have and what to do with it;
  • How much does an SEO copywriter earn, career prospects.

Together we will analyze an example of my SEO text and try to improve it according to the requirements of the customer in order to get paid for it. Ready? Then let's get started!

What is SEO copywriting? Who is an SEO copywriter?

SEO (Search Engine Optimization)- this is search engine optimization, which implies a set of measures aimed at increasing website traffic, due to its popularity and visibility in the first positions in search engines for certain words and phrases.

SEO copywriting- this is a text that was created in order to increase the position of the site in the list of results for a specific user request. The issue list refers to the search engines Google, Yandex, Rambler, Mail.ru, Yahoo and others. In our country, the main search engines are Yandex and Google, so further we will only talk about them.

A query is any word or phrase that a user enters into a search engine in order to find additional information.

Let's try to enter the following query into the Yandex search bar: "How to make money on games":

Our article comes first. Any website owner (hereinafter referred to as a webmaster) wants his website to be in the first positions in search engines. This will give him a lot of visitors, popularity and money.

Search engines are programs that work according to certain algorithms. Naturally, these algorithms are secret and no one knows for sure by what criteria the search engine places sites in its results, puts someone in the first place, someone in the fifth, etc.

Some parameters have been experimentally identified. One of these parameters is the text optimized for a specific request. If we return to the screenshot above, then we tried to write an article that would answer the query “how to make money on games” or “earn money on games”. And, apparently, we succeeded, since Yandex put our site in first place. Yandex considered that our article answers this request better than others.

SEO copywriting is similar to regular copywriting. The main difference is that the author needs to enter in the text the keywords and phrases specified by the customer, by which he wants to promote his site in the search results

Below we will take a closer look at what is meant by optimized text, but for now we will introduce one more concept:

SEO copywriter- the author of texts, familiar with the basics of search engine optimization and able to competently and concisely enter the key words and phrases necessary for the customer. He is not much different from a regular copywriter. You also write the text, but subject to some strict requirements. Do not be afraid - I will analyze them all in paragraph 3 of this article.

Basic skills of a SEO copywriter, his tasks

What an SEO copywriter should know:

  • Create competent, unique texts in accordance with the requirements of the customer;
  • Come up with bright and eye-catching headings and subheadings.
  • Format text in accordance with HTML markup (i.e. markup on the site page). Nothing difficult - designate headings, subheadings, highlight keywords, arrange lists, if required by the customer;
  • Write a text that will appeal to both "machines" and people. That is, you need to concisely enter keywords. For example, we have the key "buy the game at a discount."

Not properly:

“… to steal cars. You can buy the game at a discount in our store. The three main characters... The key stands out brightly in the middle of the text, which may not please the reader.

Correctly:

"GTA 5 on Steam is 1499, but why spend extra money when you can buy the game at a discount from us?". The key is well written and there is a reason why the user should take advantage of the resource offer.

An SEO copywriter must have:

  • The ability to express thoughts. Any text is like a normal conversation. There are people who speak clearly, to the point, clearly express their thoughts. And there are people who speak confusedly, in a conversation they can jump from one topic to another, when communicating with them it is not always clear what he was trying to tell you. Also in the text.
  • Literacy. You need to write without mistakes. There are special services that will help you find errors (I often use them myself): Spelling, Text.ru, ORFO Online;
  • Responsibility, punctuality. Sometimes the requirements of the customer are too high, but if you set to work, complete them all and hand over the order on time, and then think about further cooperation. Otherwise, you will lose your reputation and rating;
  • Mindfulness. After writing the SEO text, you need to check it in special services for uniqueness, nausea and other parameters, more on this below. Do this carefully in accordance with the Terms of Reference (TOR), so that you do not have any questions;
  • Ability to analyze information from other sources. The coolest articles are based on personal experience author. However, even they have to insert information taken from other sources. good author should be able to analyze information in numerous sources, choose the most interesting ideas, facts, thoughts and put it all together in your article.

Who orders SEO texts and where?

Usually these are the owners of online stores, various information sites, blogs. Text for websites is like gasoline for cars. As long as there is fuel, the car runs. The fuel has run out - the car is stopped. If the site is regularly updated with new materials, then it will constantly have visitors and each time there will be more and more of them. But as soon as you stop publishing new articles, search engines will regard it as if the webmaster has abandoned his site and does not intend to develop it further. Such sites will gradually be replaced by others where content is updated.

There are special sites on the Internet where customers (webmasters) and performers (authors) meet:

Referring to the above-mentioned sites, the customer indicates what kind of text he needs. There are usually the following types of orders:

When a webmaster needs to rewrite material from another source (for example, news), he will order rewriting. When he needs unique material for his blog or website, he will turn to copywriters. Well, when the task is to promote a page or the entire site for certain queries, then they order SEO copywriting.

What you need to know before work. Basic Tools of an SEO Copywriter

To tell you about all the intricacies of SEO copywriting, I took a task on one of the exchanges in which you need to write SEO text:

Questions arise: who are academicians and what makes them sick? How can water get into the text and won't the monitor burn out? In fact, there is nothing complicated here! We begin to understand in order what the customer requires of us, and what are the main parameters of the SEO text.

According to the above-described TK, I wrote the text, and together with you I will bring it to perfection!

Keywords. Direct, diluted occurrences

Keywords (keys) are the words and phrases that people use to navigate to a page on the Internet. They enter them into a search engine and get a lot of sites that supposedly have what they are looking for.

In the above TOR, the keywords are: "Buy Hitman 2", "Buy Hitman 2", "Hitman 2 release date".

In other words, the customer wants his site to be shown in the first positions when a user enters the phrases in Yandex or Google: “Buy Hitman 2”, “Buy Hitman 2”, “Hitman 2 release date”.

According to the method of entering keywords in the text, they distinguish:

  • That is, the keywords must be entered in the form in which they are given in the customer's TOR. In my case, this is "Buy Hitman 2", which needs to be entered into the text once. I did it like this:
  • Dilution entries. You can change the cases of words, endings and, if this is a phrase, dilute it with punctuation marks, additional words. Examples:

Sometimes customers give additional words, the mention of which is necessary in the text. They are needed so that the copywriter understands what to write about in the text. Here is an example of additional words from another TK:

If you are asked to select keywords yourself, then for these purposes they usually use the Wordstat Yandex service.

In the figure above, a screenshot from Wordstat is a service from Yandex that allows you to determine the number of requests for a particular key per month. With the help of it, they determine which request needs to be promoted. For example, the query "seo copywriting" is requested about 2376 times a month. But its Cyrillic version “seo copywriting” is only 919 times a month, from which it is immediately clear under what request you need to write an article.

Advice: I usually put keywords in front of the article, and when I start writing the text, I look at them and think about how best to write:

After text written, I pressctrl+f (document search, works as in Google Docs, and in Microsoft World), I look for these words and highlight them in bold.

You can laugh here: I found an interesting TK on the Etxt exchange. Just see for yourself:

And that's not all keywords. I do not recommend taking this into work - you are guaranteed to go roof.

American copywriter Joseph Sugerman believes that you need to hook the reader from the first lines in order to encourage them to read the second sentence, then the third, and so on. But the reader won't even open the article if it doesn't have a catchy title?

In SEO copywriting, the keyword should be in the title of the article. Here are some examples of our articles:

Unlike a bot, the reader must see literate Russian from the first seconds. Otherwise, he will conclude that the article was written by some uneducated person, and, therefore, does not contain useful information.

Now every person is surrounded by a large flow of information. Therefore, by the title of the article, many people immediately decide whether to read the article further or not pay any attention to it at all.

If there is no such ambiguity in the key query as in the example above, then often the title and h1 are the same.

And subheadings help to break the text into semantic parts. These are the titles of the sections that are inside the article. Help the reader navigate and quickly find the information he needs.

Personally, I've always been asked to use headings and subheadings in SEO articles, so I think that these should be included whenever possible. The exception is small news and texts. The title should be done every 2-5 paragraphs of the text, but there are exceptions.

Here you can use the above methods, but it is recommended to give general information(that is, the third way). For example, in the article "How to cook scrambled eggs" I would use the following headings:

  • "Required Ingredients";
  • "Cooking process";
  • "Tips for Improving Meals".

For the Hitman 2 article, which is our main example, I came up with the following headings:

  • « New job for Agent 47";
  • “More difficult, more interesting, more diverse”;
  • "Conclusion".

Headings usually indicate the main sections of the article. However, in the Hitman 2 example above, headings are used to improve verbal comprehension rather than semantic separation. In this article, the headings are:

  • What is SEO copywriting? Who is an SEO copywriter?
  • Who orders SEO texts and where?
  • What you need to know before work. Basic Tools of an SEO Copywriter
  • Examples of SEO texts
  • How much can you earn from SEO copywriting? Advantages and disadvantages of earning
  • Conclusion

They are highlighted with an h2 tag. Headings create a logical structure. This will help you, as the author, create a structured article that fully responds to all user requests. And readers with headings will find it easier to navigate the article.

There are several types of headers in HTML:

Usually in SEO copywriting headings from the first to the fourth level are used. I have never used h5 and h6 headings in my articles.

Here is the structure of headings I usually maintain:

subtitles

Subheadings - here I include everything that stands out with tags from h3 to h6. Although in some articles and in the figure above, you may notice that h2 is also called a subheading, and h1 is also called a heading. The essence does not change much.

Subheadings break the section of the article into subsections. If you take this article, then we have a section “What you need to know before work. The main tools of an SEO copywriter, which is divided into subsections:

  • Keywords. Direct, diluted occurrences
  • subtitles
  • Enum lists
  • Uniqueness
  • Nausea text
    • classic nausea
  • additional services

    • As you can see, there are many subheadings. I highlighted them with an h3 tag. However, I highlighted 4 more subsections with the h4 tag. For example, in the Nausea section of the text there is a division into Classical and Academic nausea, so I highlighted them with the h4 tag. And at the end, in the Additional Services section, there are descriptions of the Glavred and Turgenev services, which are also highlighted with the h4 tag. All this is necessary solely for logic and order.

    Enum lists

    Enum lists are:

    Labeled:

    • First point
    • Second point
    • Third paragraph

    Numbered:

    1. First point
    2. Second point
    3. Third paragraph

    Try to use at least one list in your article. Help the user to get information in a convenient way.

    Compare two examples:

    Without lists:“According to statistics, in 2009 there was an increase in sales of smartphones that have a touch screen. In 2010, the leading position was taken by the Nokia brand. In 2011, Apple became the leader in the smartphone market, overtaking Nokia. China stood out from the background of other countries, becoming the leader in terms of sales.”

    With list:"According to statistics:

    • 2009. There has been an increase in smartphones that have a touch screen;
    • 2010 Nokia takes the lead in smartphones;
    • 2011. Apple bypasses Nokia in the smartphone market. China manages to become the leader in terms of sales.

    Uniqueness

    Another important parameter is the uniqueness of the text. Allows you to determine whether the job has been copied in whole or in part.

    • 90-100%. High uniqueness - the text is completely author's, without borrowings;
    • 70-90%. Average uniqueness - there are borrowed phrases, sentences in the text;
    • Below 70% the text is considered non-unique.

    I’ll say from experience that if you write the text yourself, without copying anything, then high uniqueness is guaranteed.

    The publication of non-unique material will be a webmaster's mistake, because the search engine will simply exclude his resource from the list of results. Therefore, one of the main requirements is compliance with the high uniqueness of the text.

    Of course, it is not possible to achieve 100% uniqueness everywhere. For example, in legal medical topics, in which it is impossible to somehow change the names of laws and articles of the criminal and other codes. The same problems occur in the culinary theme.

    Tips for achieving high uniqueness:

    • Change the structure of the text. For example, if two paragraphs are not related in meaning, they can be swapped;
    • If there are enums in the text, make lists out of them;
    • Avoid cliches;
    • Use more subheadings;
    • Write the way you think – easier for people too. For example, consider how you would explain a difficult term to your mother or grandmother.

    You can check the uniqueness using online services. The check takes place on the service website, right in the browser:

    Interesting fact : Text.ru is the most popular verification service. It is mentioned by most customers in the TOR

    You can get around the restrictions on the number of text checks per day by downloading special programs (checking is faster in them, because on online resources you will encounter queues, like in a hospital at 8 in the morning):

    Minus programs: you need to enter a captcha when checking. But this can also be avoided if you register in the service for automatic captcha recognition, although this is a paid service, but it costs a penny.

    Note: services work differently, and often give different results for the same text (for example, 100% and 75%). Therefore, check with the customer on which site to check the uniqueness!

    Let's run a test case for different services.

    Note: in programs, you can set up a uniqueness check: change the length of the search phrase, and so on. Sometimes customers require customization. An example of such a TK:

    How to set up the Advego Plagiatus program:

    Step 1. We find the tab "Uniqueness check" (1), click on "Settings" (2):

    Step 2 The necessary settings are in the "Search" tab:

    How to set up the Etxt Antiplagiat program:

    Step 1. We find the "Operations" tab, click and go to "Settings":

    Step 2 We change the "Basic parameters" according to the statement of work:

    In the check on Text.ru, one more parameter is shown - spamming. It talks about how many repeated words are in the text (their number to the total volume). For example, a customer can specify a lot of keywords and their overabundance in the text will cause high spam. Search engines also block such works in the issuance list.

    Another reason for the occurrence of "spam" is too close keywords. They should be placed at a distance of approximately 400 characters from each other.

    You can check this indicator in the Text.ru service. It is displayed during a normal check:

    • Above 60% - unacceptable;
    • 30-60% - acceptable;
    • Below 30% is excellent.

    The darker the color, the more common the word.

    How to reduce spam:

    • We select synonyms for the highlighted words. Synonym dictionaries will help us with this, for example SynonymOnline ;
    • Restructuring of sentences, semantic blocks. To reduce spamming, you need to place the same words as far apart as possible.
    • Enlarge text. Not much, 100-300 characters. Based on the definition of spamming, this also contributes to its reduction.

    By replacing 4 words in the text, I was able to reduce spam by 1%, from 43% to 42%. Little, I do not argue, but the indicator is within the acceptable range. In practice, it rarely happens when spam is > 60%, but I have had such cases.

    Interesting fact: 0% spam is not a myth! Verified :)

    Let's move on to the favorite indicator of university graduates - water. These are insignificant words (introductory constructions, stop words, speech turns), which bloat the text and make it hard to read. The indicator determines the ratio of these words to the total volume.

    Water is also called unnecessary, superfluous information in the text. Its removal will not affect the meaning. For example, if I, after mentioning copywriting, would begin to tell what it is, where the courses take place, then it would be water, because the topic is completely different.

    We will check again on Text.ru:

    Limits of the indicator:

    • <15% – good text, minimum water;
    • 15-30% - there is excess water in the text;
    • > 30% - too many meaningless words. The positions of such texts in the search list are reduced.
    • We remove unnecessary introductory structures;
    • We try to get rid of unnecessary information;
    • We avoid tautologies and repetitions.

    Note: and you should not make the text too “dry”. Without stop words and other constructions, sentences lose their connection, and it will become impossible to read such text. Use them in moderation.

    I removed some of the words that are highlighted in blue in the image, and I managed to enter an acceptable "threshold":

    You can also check the water in the Advego service (tab - SEO text analysis). He will also become your reliable friend and sworn enemy if you decide to engage in SEO copywriting.

    There is a different verification algorithm. Advego parses your text like a serial maniac - in small parts. Below you will see all words, stop words and semantic core (possible keys). To reduce water, you need to work with stop words:

    True, I don’t use this service to test water, since Text.ru seems to me simpler and more objective (where does 65% come from?). The normal rate for Advego varies from 60-70%, and although my customer writes a requirement of 60%, he also allows a deviation from this figure. But Advego helps a lot in the fight against the following indicators.

    Nausea text

    The nausea of ​​the text shows the frequency of use of any word in the text. It looks like spamming, but nausea is divided into two more indicators, which are calculated differently.

    In any case, when a high indicator of nausea is bad.

    classic nausea

    The calculation formula is the square root of the number, which indicates the amount of the most used word. For example, if the word “Can” occurs 25 times in the text, then the classic nausea of ​​the entire document will be 5.

    You can check on the Advego website. In the control example, classic nausea:

    You can reduce it by reducing the repetitions of the most frequent word. Fortunately, Advego will show it to you himself:

    The indicator ranges from 2.64 (from mathematical calculations) to 7. Above - the text is too spammy and search engines will lower the page with it in the search results.

    In practice, the requirements for classic nausea are rarely met, and you need to try not to fit into the above range.

    Academic nausea measures the ratio of the amount of the most consumed word to the total number of words in the text. That is, this is another indicator of frequency. And often customers indicate it when drawing up the TOR.

    The indicator can also be checked for Advego. In our task, it is required that it be less than 9. Let's check:

    There is no set norm, but webmasters are often asked to adhere to academic nausea within 7-9. In practice, you often have to “fight” with this indicator, since it is not always possible to get into this range. Fortunately, this is not difficult to do.

    Reducing Academic Nausea Is Easy- you need to reduce the frequency of the word that is displayed in the "Semantic Core" table at the very top. For this text:

    Let's try to play with it. I will replace this word with a Russian-language counterpart (i.e. Hitman), while not touching the keywords. We get:

    We managed to reduce academic nausea, the frequency of the word decreased. For a further reduction, it is now necessary to replace not Hitman, but the words "game" and "mission", as they are now higher in the table.

    In the TK example, there is a requirement “the most frequent word is no more than 3.5%”. This is an indicator of the frequency of a word, that is, how many times it occurs in the text. Measured in percentage. You can also track this in Advego, in the "Words" table:

    In this case, the word is "Game", and its frequency is 1.54%.

    • Good - when this figure is below 2%;
    • Acceptable - from 2% to 3%;
    • Bad - above 3%.

    You can reduce it:

    • Replacing a frequent word with synonyms or reducing its number;
    • By increasing the volume of the text (the percentage of the total number of words increases, respectively, the percentage of individual words decreases).

    In practice, this indicator rarely has to be fought, but you should not ignore it.

    additional services

    Glavred and Turgenev are not two comrades, but services that allow you to clear the text of verbal garbage. Let's talk about each separately.

    Checks if the article follows the informational style, and also finds weaknesses in it, such as:

    • personal pronoun,
    • biased assessment
    • office work,
    • weak verb,
    • amplifiers,
    • generalization and others.

    If you are not familiar with some of the terms - it does not matter, Glavred will talk about them, and also give recommendations for correcting.

    Having driven the text, we get the following picture:

    Orange color highlights problem areas in the text that are worth working on. Below is the overall score:

    What does it mean:

    • Below 6 - bad text, full of verbal garbage;
    • 6-8 - good text, but it can be improved;
    • 8-10 is a great text that you can safely publish on your website.

    Let's try to increase the score to 8. To do this, hover over the highlighted word and see the recommendations in the form on the right. For example:

    Or, next to the assessment, hover over the main problems so that the Editor-in-Chief highlights only them:

    After fiddling with the text for 5 minutes, I made it to 8:

    Clue: you should not blindly trust any service, because it is based on a code programmed according to a certain algorithm. The program can make mistakes and only you, as the author, decide whether to apply its advice or not.

    This service became popular after Yandex introduced the Baden-Baden filter in the spring of 2018. This filter is aimed at combating low-quality, re-optimized seo texts. And as conceived by the authors of the service, it should evaluate the likelihood of your text falling under this filter.

    Attention: registration on the site is required for checks.

    What we see when we get into the service:

    Parameters are evaluated:

    • General risk of text falling under the Baden-Baden algorithm;
    • Word repetitions. The higher the score, the more the text is spammed;
    • Stylistics. Evaluation of the text for "naturalness", that is, checking whether it is written for people and not for machines;
    • Requests. Search for possible keywords for which the article will be searched in search engines. Too much score is bad;
    • Water content. Stop words, introductory constructions and other words are noted;
    • Readability. Determines the "difficulty" of reading a text based on the average length of sentences and words.

    There are no strict assessments according to these criteria - you are simply awarded “penalty points”, which are summed up. The maximum bar is 13 points. Texts with a higher score should be edited or completely rewritten.

    I think this is an excellent indicator, although I have not used the service before. To find out for sure, I look at the exchanges for examples of TK with Turgenev:

    Yes, a score of 1 is a great indicator. To reduce it, use the above tips, because Turgenev is a "hodgepodge" of what I was talking about.

    Examples of SEO texts

    I selected examples of my SEO texts. Basically, here you should pay attention to working with keys (highlighted in bold or red) and the structure as a whole. In small texts, I did not use lists, subheadings, headings, as this was not required by the customers.

    Example #1:

    How much can you earn from SEO copywriting? Advantages and disadvantages of earning

    SEO copywriting is paid higher than copywriting and rewriting, because here you have to work with keywords and adjust various parameters. On the Etxt exchange, the price for 1000 characters is 40-50 rubles, on Advego - $ 0.6-2 (40-140 rubles).

    In "free floating", that is, in working with customers directly, the prices are higher and vary from 60 to 300 rubles.

    I found an interesting survey that was conducted among SEO specialists. Its goal is to find out how much they pay for texts for sites:

    • 26.2% chose the option 51-100 rubles,
    • 17.8% are willing to pay 101-150 rubles,
    • 12.1% estimate labor from 151-300 rubles. for 1000 characters.
    • Above 300 rubles/1000 characters pays only 2.8%, and more than 1000 rubles. nobody pays.
    • Alas, 16.8% of the respondents pay less than 50 rubles.

    Whether it is worth taking on such a job is up to you. Beginners who are still swimming in the topic can gain valuable experience on such orders.

    Pros of SEO copywriting:

    • It is valued higher than copywriting, although it differs little from it;
    • Working with SEO texts is not difficult. Having learned once how to work with the above parameters, you can easily deal with them in the future;
    • Demand. Orders for SEO copywriting appear quite often;
    • Opportunity to negotiate long-term cooperation. For example, if you work with a person on the stock exchange for a long time, you can talk to him about work directly. There will be no commissions, no expectations, and the pay is higher.
    • Having mastered the profession, you can easily cope with orders for rewriting and copywriting.

    Minuses:

    • Some customers overestimate the requirements for the text. For example, achieving 100% uniqueness in a legal or medical text is very difficult because of the terms and concepts;
    • Low pay at the beginning;
    • Sometimes adjusting some parameters (for example, spamming) can take more time than writing texts;
    • Working with keys can seem difficult, especially when there are a lot of them and this is not their best form. For example, "Zaleplon instructions for use."

    Conclusion

    Does SEO copywriting make sense? All these tight fit for search engines ... First I write the text for people, and then I distort it by inserting keys and improving the parameters. And it turns out a little not what I wanted to convey to the reader, but, alas, the customer's requirements are the same.

    Phil CravenPhil Craven

    What is SEO copywriting?
    SEO copywriting or search engine optimization is a specific technique for creating and editing texts for websites in such a way that, firstly, the user can easily read and understand the text, and secondly, so that the text contains the keywords necessary for promotion in search engines. in the right places and in the right proportions. The main task of SEO copywriting is to increase the site's ranking in search engine results when searching for targeted key queries.

    In addition to working with the text visible on a web page, SEO copywriting also involves optimizing other elements of a web page to include keywords. These elements include: the title of the page, the description and keywords meta tags, headings in the text, captions for pictures, and the editable text itself.

    The advantage of SEO copywriting can be explained by the fact that most search engines, when ranking in search results, prefer sites containing real content, and not additional pages (often called doorway pages - i.e. special pages for search robots) that are created for the sole purpose - Achieve high rankings. Thus, search engines cannot consider unsuitable pages optimized with copywriting, which means that the ranking of these pages will not be lower, as if other methods of web optimization were used.

    SEO copywriting experts recommend placing about 250 visible words on a page, with one or at most two target search terms strategically positioned in text and other page elements.

    Advantages of SEO copywriting
    We can definitely say that SEO copywriting demonstrates the best results in promoting web sites in search engines. Using this method, you can achieve high positions in most search engines for a large number of keywords, although no page of the site will have equally good positions in all search engines.

    Some SEO copywriting professionals claim that using this method allows you to keep your site high in the search results, even with a regular change in search engine ranking mechanisms. While other optimization methods give less stable results. It can not be true. If 12 pages rank in the top 10 positions in the search results, with one receiving this high rating due to SEO copywriting, and others due to the use of other methods of web optimization, all these sites are in the first positions of search results only because they meet the selection criteria (algorithms) of search engines. If the criteria change, then the level of compliance will also change. These matches may or may not match the search engine's criteria. And whether a page's performance in search results improved or worsened depends on how the search engine's criteria were changed. And this is just a matter of chance, regardless of whether SEO copywriting was used.

    Disadvantages of SEO copywriting
    . Query Competitiveness
    This method in most cases only works for those search queries that are not highly competitive, that is, those search terms that are used by a large number of people to improve the ranking of the site. The most competitive are requests on the topics of casinos, sex, insurance, health, hotel reservations. Too many people are vying for high rates for these words, which leads to the need to use more effective promotion methods.

    . Possibility of application
    Not all websites are suitable for SEO copywriting. Many pages simply don't contain enough text, and adding more text can ruin the design or character of the site. In addition, the creators of sites that contain a sufficient amount of text do not want to be forced to change the text on the pages just for the sake of web-optimization.

    . Price. Limiting the number of targeted searches
    SEO copywriting is a time-consuming process. The work of professional SEO copywriters is expensive, which means that the cost of each page is quite high. Since one page can contain only one or two search words, a large number of pages will need to be modified to use all the necessary search words.

    . Attachment to the optimizer
    What happens if the site owner decides to change the text on a page that has already been worked on by a professional SEO copywriter? This can't be done without sacrificing the rather costly web optimization work, leading to a lower ranking. The only way out can be to re-apply to this optimizer so that after making changes it will do the necessary work again.

    . Changes in search results
    If the page has been successfully optimized with SEO copywriting and is in the top ten search results using targeted queries, then the optimization was worth the money spent on it. But what happens if someone else decides to optimize another site's page using the same search term? If this optimization is successful and the page gets into the top ten search results, then page number 10 will become page number 11 and will be already on the 2nd page of search results. Suppose another website does the same, and then another, and another. Sooner or later, a well-optimized page will disappear from the 1st page of search results. As soon as people decide to optimize their pages for a particular search term, then the pages that are in the top ten search results will lose their positions. And then what? If the pages that are losing their performance have been professionally optimized using copywriting, then this method will no longer help them, and if it can be applied, then the entire expensive copywriting process must be redone. Adding new search queries to the text of the page does not mean just placing them in the text, because it should be understandable and attractive to the site visitor. And again, the site owner is simply “attached” to the optimizer.

    Conclusion
    SEO copywriting is right for you if:

    • few search queries to process
    • search words have a low or medium level of competitiveness
    • money is not a problem or is it your own site
    • You don't mind text on pages being immutable (if cost matters)

    Otherwise, it is necessary to use other methods of promotion and search engine optimization for keywords and site pages for which the SEO copywriting method is not suitable.

    Note:
    Competitive keywords are not keywords with millions of pages of search results. These are the words by which people compete for best rating in search results. There is a huge difference between them.

    Copywriting Consulting
    This article is about SEO copywriting, not search engine optimization in general. Search engine optimization is a set of special methods aimed at improving website traffic. For those of us who do not know how to use it, it will be difficult. You can just enlist the support of the best in this business. Copywriting advice is the best on the web and I highly recommend you read it.

    SEO copywriting and search engine optimization do not always go well together, but it is worth trying to combine them as best as possible. Ultimately, SEO copywriting will help draw users' attention to a website, but if the site itself cannot sell itself or its products to consumers, then there is no point in attracting users.

    Editor's note on Phil Craven's article: In this article, SEO copywriting refers to a search engine optimization method that is primarily about creating relevant texts, and not juggling existing text to achieve better results.

    © 2022 vangoghlife.com. How to make money without investment.