Hierarchy of sales representatives. Responsibilities of a Sales Representative. What about newbies?

The profession of a sales representative is now quite common. Applicants are attracted by a flexible schedule and a decent salary. the site found out who sales representatives are, what duties they perform, how much they earn and what career prospects have.

Who is a sales representative

sales representative (sales agent, sales manager wholesale sales) is an intermediary between the company whose products it represents and retail outlets (shops, pharmacies, beauty salons).

The sales representative offers various product groups: from baby food and medicines to furniture and sports equipment. Do you remember the movie "Romantics Anonymous", where the main character walked along pastry shops with a suitcase full of chocolates? She performed the duties sales representative, persuading store owners and vendors to enter into a contract with a chocolate factory to supply sweet products for sale.

By the way, the sales representative himself does not stand behind the counter and does not sell anything.

How do you get into this profession? Most often - from the street. This means that no special education is required. It is great if the applicant has a diploma. But practice shows that in this professional direction, not theoretical knowledge is important, but work experience and personal characteristics. A university graduate with a red diploma who does not know how to select clients and does not know how to present a product with better side, the employer will certainly prefer someone who “ate a dog” at sales, but at the same time has only a secondary education.

What does a sales representative do

It all depends on the field of activity in which the sales representative works. The beauty, sports, food, household, educational and entertainment industries - the list is extensive, which means that every applicant can find a suitable niche for himself.

A sales representative performs many tasks:

  • Search for clients, study of information about potential partners, formation of a database of clients;
  • Telephone conversations with potential customers;
  • Business "live";
  • Product presentation;
  • Conclusion of contracts with the owners of retail outlets or their representatives;
  • Financial control, tracking orders, accounting for payment for goods;
  • Customer consulting;
  • Regular visits to points of sale and analysis of sales results.

It is not enough for a sales representative to conclude a contract for the supply of goods to a particular store. It is very important to monitor the further “life” of products on the counter: is it in demand among consumers (if not, why), how often is it updated in the window, is it sold at an inflated price.

8 steps to a successful store visit

Knowledgeable sales reps identify 8 visit steps that should be remembered by those who want to conclude lucrative contracts with shop owners:

  1. Prepare for the visit: study the information about your product and about the client with whom you are going to cooperate.
  2. Analyze the work of the outlet, evaluate its reliability.
  3. Properly greet the client: the owner of the outlet or its representative.
  4. Check inventory.
  5. Present the product, tell about its advantages.
  6. Determine the method of selling goods in the store.
  7. Fill in Required documents.
  8. Analyze the result of visiting a store.

Working day of a sales representative

When using materials from the site, the author's indication and an active link to the site are required!

Despite the fact that this profession appeared in Russia recently, it has become very popular. Newspapers are full of ads "required sales representative." Friends go to and talk about the promised very decent salary. But no one really knows who the "trade representative" is, and whether the game is worth the candle.

Trade has always been and always will be. And, as far as I know, people involved in the trading process have never lived badly. In the midst of the crisis, I, willy-nilly, had to look for a “normal” job, and then I decided that I would become a sales representative. At the very first interview, I was amazed - literally immediately they told me average salary among the company's trade representatives. It was the same as I was earning before the crisis. The difference was that this amount is paid every week. No one has ever heard of such salaries in our small town. At that moment, I realized that I would do everything to get into the “honorary ranks” of trade representatives. In reality, everything turned out to be not so rosy, but despite this, I have been working in this area for the third year. And everyone is happy. Almost everyone. I hope my article will help those who doubt their choice.

Who is a sales representative

As soon as they do not call sales representatives - and sales agents, sales managers. But the essence remains the same. This is a person who does a lot of sales work. He does not stand behind the counter and does not invite customers. He is a kind of intermediary between the distributor and the owner of the retail outlet.
I ask readers of MirSovetov not to confuse trade representatives with those people who stick at train stations with goods in their hands, allegedly representing some kind of store. These are two big differences.
The work of the trade representative includes communication with the owners of shops, stalls, supermarkets; receiving orders for the supply of goods; looking for new clients, financial control and maximum advisory support. And this is not a complete list of responsibilities, but I think you got an idea of ​​what a sales representative is.

Pros and cons of the profession

In my opinion, the biggest advantage of this is freedom. You don’t sit in the office in front of the boss (with rare exceptions), you don’t have to ask for time off to leave early. And if you finished work on the route at 2 pm, you can go home and sleep until five, and then, like everyone else, you will come to the office to report. MirSovetov readers should know that not everyone is so lucky: some work in several cities and return home later than usual; others are often controlled by the line manager - in this case, there is no question of taking an extra hour of napping. But the bottom line is that you feel free no matter what. Former office workers will understand me.
In second place - a decent income. Looking ahead, I will say that it is very difficult to work as a trade representative, driving all day, constantly in communication, on nerves. But wages are on par. And most importantly, it almost always depends on you how much money you earn.
Improve, follow the plan, give all your best, and you will be pleased with the result. Many of my friends acquired good cars in a year, and one friend saved up for an apartment in 2.5 years. In terms of income, the work is excellent.
Another advantage is life on the move, constant communication and self-improvement. Achieving something, a person feels like a person. Working in the office, I felt like some kind of powerless amoeba.
And now I'll tell you about the disadvantages of the profession. The most offensive is the perception of this profession by people. There is an opinion that you don’t need a lot of mind, you arrived, accepted the order - and walk boldly. It's not like that, it's incredibly hard work. You are both a driver, and a collector, and a consultant, and an accountant, and a psychologist. Every day, life brings surprises in the form of a spoiled customer mood, a speeding ticket, an abnormal heat wave or a heavy snowstorm, an increase in the sales plan. Often they can send you to hell, and in a week you are obliged to return and smile at this client. You often stay late at work (and no one pays for processing), spend the day off on car repairs, on products, attend trainings. In fact, for a normal life there is an hour and a half in the evening and Sunday. And this is so little!

Personal qualities required for this job

If you are a modest, not sociable silent person, stop trying to break into the ranks of trade representatives. To be successful in this field, you must be talkative. You enter a new store and in the allotted 25 minutes you must get to know the decision maker (the person who makes the purchasing decision), at least appear in his eyes as a positive character, assess the situation (what product is in stock, what is not), accept the order.
Many trade workers treat sales representatives as enemies, they think that you have come solely to “sell” (oh, I don’t like this word!) completely unnecessary / not of high quality / not hot commodity. Do you feel the strength in yourself to dissuade them literally with? Then this job is for you.
Necessary qualities are discipline and energy. The sales representative must plan his schedule in such a way that he visits the outlets, pays attention to each customer, fulfills the daily sales plan, draws up a daily report, and returns to the office on time. It is very difficult, given the force majeure circumstances. And if you also plan the day incorrectly, you will not see bonuses.
Another essential quality I consider conflict-free. You can’t even imagine what kind of clients you have to communicate with every day. There are swearers, and believers, and man-haters, and just grumpy, negative people. Everyone needs not only to find an approach, but also to maintain personal dignity in the conversation. arise not only with clients. There are disagreements with the supervisor (constant struggle for performance), and with storekeepers (when exchanging defective products). As you understand, you need to be able to let the insult go past your ears, and delicately put the offender in his place, and appease the brawler, and sometimes even restrain emotions - a feat. The motto of sales representatives is to smile and smile again! No conflict by any effort!
Many employers consider it mandatory to have work experience in this field. Experience is a priceless thing, I do not argue. But, sometimes, a sales representative with experience comes and sells, barely reaching the plan. And, it happens, the guy after the institute makes such sales, just a master! Selling is an art and it can be learned. But here's a spark, a talent to sell - either there or not.

Where to go to work?

Sales representatives are required at the most different areas trade. You need to sell food, alcoholic beverages, juices, beer, household chemicals, dishes, toys, electrical goods, etc. Each area of ​​trading has its pros and cons.
For example, selling beer, all summer you will work without a vacation from dawn to dusk, receiving fabulous earnings, winter is a dead season. But toys, household chemicals are off-season goods. Although the calculation of the sales representative's earnings is built in such a way as to smooth out the seasonal component, this does not always work out.
You will be lucky if you work for a manufacturing company (for example, for confectionery factory). Such trade representatives (“exclusive agents”) earn good and stable income, they are given a car, pay the expenses for mobile calls, medical insurance. It is very difficult to get a job here, but if you succeed, you will make an excellent career.
Working for a distributor is harder. There, the price list is many times larger, you need to know the various goods thoroughly, and the salary is lower. And more often, a personal car is required, the repair costs of which usually exceed the amount of depreciation. But it is easier to get a job here, especially there are many such firms in small towns.
It is relatively more prestigious and easier (in terms of the effort expended) to work as a sales representative for chains or supermarkets. Such trade representatives have fewer tasks, higher order volumes (respectively, bonuses), and almost all work comes down to merchandising. If you work for a couple of years as a sales representative "in the fields" (with retail outlets), it will be easy for you to retrain as a "networker". But it is very difficult for “networkers” to become a “field” trade representative, they will have to finish their studies a lot.
I advise readers of MirSovetov to try to look for work for sales representatives "according to acquaintances." According to the ad, you can run into a "thrown" - you will work for a month, and they will tell you "Thank you, you are not suitable for us" and will not be paid. An acquaintance can vouch for you, and he will become a mentor, and he will explain the pros and cons of working in this company.

Prospects for the profession

Do not think that you will work as a sales representative all your life. There is such a staff turnover in this area that it happens that after six months the guys become supervisors, brand managers or instructors. The main thing is to constantly improve your professionalism, do quality work, and you will definitely be noticed. Moreover, I want to note that a person who has been working as a sales representative for 5-6 years is perceived as a “mediocre employee”. If he has not even climbed a step in such a period, his professional quality are being questioned.
Although we have a 42-year-old salesman who is passionate about what he does, he's just a fan. For about 10 years in trading, and constantly refuses to raise. He says that he is a free bird, and will not sit in a cage. Even if it's gold!
It is very difficult to describe all the nuances of the profession in such a small article. For applicants, I want to say again: it is difficult to work as a sales representative, sometimes even very, but the result is worth it, and in financial terms, and in terms of moral pleasure from daily personal victories.

Sales representative - job responsibilities this employee should be recorded in a special document, job description. Let's try to figure out what exactly should be contained in such an instruction.

What is a Sales Representative Job Description?

Job description- this is a document that fixes the basic requirements for the one who holds a certain position in the company, the duties assigned to him, and the rights with which he is endowed. The job description of a sales representative sets out the requirements for a person who:

The job description is not a mandatory document, but it is extremely useful and therefore used more and more often.

Don't know your rights?

The structure of the job description

The duties of any employee are recorded in his job description. It usually consists of the following parts:

  1. General provisions. Here is fixed general description positions, requirements for the candidate, as well as the place of the employee in the structure of the company.
  2. Responsibilities assigned to the employee.
  3. The rights he has.
  4. Employee responsibility.

Who is a sales representative?

The first part of the job description should contain information about who the sales representative is. This position is introduced at enterprises leading wholesale trade any product. As a rule, a representative reports to a supervisor - an employee who manages a group of sales representatives working in a certain territory. In the event that the position of a supervisor in the company is not provided, the representative reports to the head of the sales department or another similar structure. Thus, the sales representative is among ordinary specialists, not managers. All this is usually reflected in the first part of the job description.

In addition, the requirements for the employee are also fixed there. There is no single standard of requirements: in some companies they want to see only holders of university diplomas with experience in sales, somewhere they take everyone who wants to and train them already in the process. Be that as it may, if a company establishes some minimum limit on education and professional experience, this limit should be fixed in the job description.

Responsibilities of a Sales Representative

Typically, the following duties are assigned to a sales representative according to the job description:

  1. Search for new customers who are ready to purchase the company's products.
  2. Negotiations with the management of outlets. The purpose of such negotiations is to obtain new purchase orders, as well as to control how the remaining goods already delivered are used.
  3. Demonstration of the maximum range of products offered by the company.
  4. Controlling the dispatch of orders to retail outlets.
  5. Customer debt tracking.
  6. If necessary, cash collection for payments for goods already delivered or for prepayment.
  7. Tracking claims and reclamations for goods delivered to customers.
  8. Monitoring compliance with contracts with clients.
  9. Looking for new clients.
  10. Advising customers on quality, assortment and consumer properties of goods.
  11. Tracking information about the state of the market in the area of ​​its responsibility.
  12. Control over the conduct promotions, tastings and other events aimed at promoting the product.

The rights of the sales representative and his responsibility

In order for any employee (including a sales representative) to perform his duties, he must also have a certain amount of rights. Usually, the following rights are fixed in the job description:

  • contact management with suggestions for improving performance;
  • require assistance from the management of both the organization as a whole and the assistance units;
  • improve qualifications, including by taking courses that require temporary release from professional activities;
  • receive the necessary material and information assistance.

In addition, the sales representative is endowed with all the rights provided for by labor legislation.

In addition to the rights, the job description also describes the responsibilities assigned to the sales representative. This section may contain, as a reference to general views responsibility, as well as features related to work in a particular company. In particular, if an employee carries out collection or transports samples of goods, a liability agreement is concluded with him. It makes sense to mention it in the instructions.

  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter .inc on line 0.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter .inc on line 0.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator .inc on line 0.
  • strict warning: Declaration of views_plugin_style_default::options() should be compatible with views_object::options() in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/views_plugin_style_default.inc on line 0.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/ views_plugin_row.inc on line 0.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/j/juliagbd/site/public_html/sites/all/modules/views/plugins/ views_plugin_row.inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/j/juliagbd/site/public_html/sites/all/modules/views/handlers/views_handler_argument .inc on line 0.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.
  • strict warning: Non-static method view::load() should not be called statically in /home/j/juliagbd/site/public_html/sites/all/modules/views/views.module on line 906.

I have never met a successful salesperson who would go to a client with an offer without having prepared for it in advance.

Buck Rogers

Key Responsibilities of a Sales Representative

A sales representative is a profession for select people who are ready to take on a lot of responsibility.

The duties of a representative of this profession include the daily scrupulous execution of thousands of small things on which his success depends.

The quality of the fulfillment of the requirements depends on the work of a sales representative, whose duties are numerous and balanced.

There are certain requirements that must be met by anyone who works or wants to work in sales, whether you are an experienced sales representative or assistant sales representative. The duties of this type of seller are as follows:

  • Understanding basic documentation. sales representative for the correct and effective work you need to know the "Standards for the work of a sales representative", job description, as well as documents that this work cannot do without: prices, certificates, reports.
  • Product knowledge. Ownership of the range is certainly the responsibility of the sales representative, as well as the rules for their storage and features of operation or use.
  • Territory management. How well the other tasks and responsibilities of the sales representative will be performed depends on whether the specialist knows his own territory. This profession obliges to know the features of each point located in the jurisdictional territory. Responsibilities of a sales representative for chains also involve compiling and maintaining a database in which all comments about each outlet should be noted.

The sales representative needs to be aware of the plans for the development of stores in his territory. How well his duties will be carried out, and the achievements of the sales representative, depend on the ability to create the best route that covers the entire territory. This itinerary must also include working time points and times when it is possible to catch the leadership there.

  • Work organization- at least important function sales representative. He is responsible for all the necessary documents: order forms, customer cards, price lists, supply contracts, quality certificates. Under this paragraph, the duties and functions of the sales representative are reduced to the timely and complete preparation of the necessary set of documents and advertising materials for the next business day.

Functional duties of a sales representative in the workplace

Outlets are the place where the sales representative mainly works. Job Responsibilities when preparing for a visit to a retail outlet, they are reduced to drawing up a plan for the visit and preparing for the visit.

The working day is planned in accordance with what duties the sales representative has in relation to each specific point. Mentally or on paper, the specialist works out upcoming conversations, possible objections and his own answers, once again evaluates the benefits of the proposed goods for himself.

He must arrive at the point with a full set of documents that he may need, as well as with a set of accessories.

AT point of sale new duties of the sales representative come into force, summary which can be expressed in the word "sale". But in fact they are much wider. First of all, a quick but thorough inspection of the point is carried out in order to adjust the set goals.

An important detail that is the responsibility of the sales representative is a summary of the purpose of his visit, which he must present to the client, emphasizing the benefits of this event.

The sales representative must check trading stock on the point, analyze the situation, correct the work with the point. To do this, he communicates with customers using open direct questions, the analysis of the answers to which gives a real picture of the state of the outlet.

Responsibilities, functions, achievements of a sales representative are interrelated things. Duties and functions are the predetermination of the achievements of a specialist. The ability to sell is the key to success in this profession.

Therefore, the offer, work with objections, competent completion of the transaction are the main duties of a sales representative. The career and earnings of a specialist depend on how successfully they will be carried out.

What else should a sales representative do?

Job description and work standards for a sales representative, labor contract, containing the rights and obligations of the sales representative, contain many other functions. This is work involving the calculation of the required quantity of goods according to the optimal stock formula. Also, the sales representative should make recommendations on the assortment.

The work of a sales representative must be carried out in accordance with price limits. Therefore, it is the responsibility of the specialist to study the pricing process at the point of sale.

Also, the sales representative monitors the status of receivables, prevents the formation of debts, assesses the solvency of the client, places the company's products according to special rules for effective sales, regulates and strengthens relations with the client.

Mandatory functions are analysis of visits and reporting.

The representative of this profession is the link between the manufacturer of the goods, the organization or its wholesale distributor and trading networks or points of sale. In addition, he carries out complaints of goods and products sold by him, through direct demonstration of properties and actual application. The more productive his work, the higher the sales figures in his company, and, accordingly, the more stable the connection of the manufacturer or wholesaler with the distribution network.

Dear reader! Our articles talk about typical ways to resolve legal issues, but each case is unique.

If you want to know how to solve exactly your problem - contact the online consultant form on the right or call by phone.

It's fast and free!

The purpose of the work is to actively promote it commodity group in the market to increase the company's profits.

These contractual relations are fixed by supply contracts. Without active life position and the ability to build relationships with people is indispensable.

What is he doing:

  • advertises the product;
  • brings existing trade relations to a higher level;
  • looking for new partners;
  • receives orders for orders and processes them;
  • controls the balance of goods in the warehouses of the company;
  • monitors compliance with the delivery time;
  • monitors the timeliness of payment for the ordered and delivered goods.

Advantages and disadvantages of being a sales representative

The undoubted advantages of this profession include:

  • scope for action;
  • the work schedule is adjusted independently;
  • high income level (often a percentage or bonus system of remuneration is used, and the more sold, the more salaries received);
  • constant communication with people - an opportunity to expand your personal horizons and make useful contacts;
  • opportunity to climb career ladder as soon as possible.

Despite the many advantages of such work, it is also associated with disadvantages:

  • the diversity of the profession - you need to be a specialist in accounting, psychology, consulting, advertising, driving;
  • constantly on the road - here, more than ever, the expression “the legs feed the wolf” is relevant, more than 70% of his working time a sales representative spends “in the field”,
  • constant communication with people - not suitable for everyone, you get tired of this more than after digging up potatoes;
  • irregular working day - the customer can call at any time, or perhaps a situation will arise that requires strictly personal intervention, even if it is a weekend

Main types of sales representatives

Working for a distributor

Sad but true, most distribution companies don't value their "field staff" to put it mildly. For them, he is nothing more than a bargaining chip. They are characterized by situations when they suddenly change:

  • minimum planned sales targets,
  • reduction of the motivational part of wages,
  • transfer territories or mix them.

After this, the desire to work decreases below the “0” mark. Such work does not bring satisfaction, not materially, not psychologically. And that means "churn" is inevitable. Most often, the management of distribution organizations does not provide a compensation package for their employees. Such a representative is a lone warrior in the field. It’s hard for him, but if he doesn’t break down, he will earn much more than his colleague working for the manufacturer.

But you can’t row everyone with the same comb.

Serious organizations adopt the experience of managing their sales representatives from manufacturing companies. And such a symbiosis is very good. Everyone is satisfied - the management, the employee, and the partner.

Work for a manufacturer

And here, for such an employee, the salary part of the salary is higher and more stable. In addition, the company provides him with:

  • corporate transport;
  • compensation for the cost of its maintenance;
  • corporate mobile communication;
  • medical insurance;
  • additional pension savings;
  • overseas business trips;
  • refresher courses.

The status of working as a sales representative in a manufacturing company is higher than in a similar profession, but with a distributor. He is helped by the most powerful marketing company manufacturer. However, in order to get into such an organization, you must be already a well-known specialist in this field or an unreal lucky person.

When working for a manufacturer, forget about freedom of action. All your steps are controlled, strict control over the observance of working hours. In general, all the charms of the "millstones" of the corporate labor machine. The dress code is also strictly defined, and even in the field you have to ride in a suit, unlike a colleague from a distribution company.


Types of sales representative work channels

Retail

The “infantry” of sales representatives is retail work. Its shopping arsenal includes both large non-chain stores and a kiosk at the city's tram terminus. The main rule is that they must be in demand for his trading group. Orders are not in the general sense wholesale, most often a small wholesale cathedral. The working day of such an "infantryman" is longer and richer than that of his colleagues. Yes, and the field spread is large. Well, you can't call it boring either.

Net

network partners or key clients- a separate group of clients. Here you need to keep your finger on the pulse every second, maneuvering in the rapidly changing trading policy of networkers. Your main activity will be reduced to merchandising, strict observance of the terms of the contract, control of orders, balances on them and delivery times. The last point is the most capricious. But,on the other hand, you don't need:

  • worry about what and how the networker will sell;
  • desperately looking for new partners;
  • fawn over "harmful" store owners.

The main task is to follow the well-trodden path of the treaty and strictly observe it. You are an elite representative of your profession.

HORECA

Who are your clients here? And this:

  • Cafe;
  • restaurant;
  • hotel;
  • club;
  • cinema and the like.

Of course, their assortment group is limited, and the goal is to supply only their own goods here or let them be predominant. The decision on the assortment in such establishments is made by their owner. This is where your outstanding personal qualities to convince them of the exclusivity of your product, terms of delivery and settlements.

In this type of activity, both the elitism of networks and the retail infantry marathon are mixed. Well, and your night schedule labor day because it's their working time.

What is the job of a sales representative?

Each sales representative has a sales plan set by his management, which he must fulfill for the prosperity of the company and himself personally. To achieve this, he must actively sell his product group to established partners and look for new ones.

What does a sales representative do:

  • takes orders for the supply of goods;
  • merges them with the remains in the warehouse;
  • controls the work of collecting the order and sending it to the final goal;
  • controls the document flow on these issues;
  • monitors receivables and their return;
  • provides maximum service support to partners in its product group.

Scope of work

  1. Food. If you work for a manufacturer, then it is much easier for you in the assortment group, it is not large, and does not require memorizing a variety of information per se. In distribution companies, the situation is more complicated, because the wider its assortment group, the more income it will receive. Your price list will be large, but, on the other hand, this is a plus, because the more you can offer your partner to buy, the more you will sell.
    Do not forget that such a product can quickly lose its selling properties and become unusable. Therefore, it is important for you to be able to quickly navigate the expiration dates, measure them with the purchasing power of your partners and the speed of delivery of goods to them. Upon successful completion of these moments, your labor activity will not be nervous, but only successful.
  2. Alcoholic products. There is always a demand for it. This product is not perishable, which is a big plus. Perhaps there may be problems with transportation, but basically these are problems of the warehouse and drivers, some must pack and load normally, while others must deliver. Network partners order such goods in large quantities, when large and small stores prefer to collect randomly, but for a decent amount.
  3. Household chemicals. Very heavy price due to the variety of assortment. And it's not easy to figure it out. After all, in order to sell, you need to not only understand what you are selling, but also quickly find it in the price list and orient it at its price. The situation is simpler with network partners - everything is strict with them, but the retail of such a product group is not for wimps. Therefore, it is very good if you have a sales communicator that will display information not only on the product itself, but also on its actual stock balances. Ideally, ordering online.
  4. Toys. The situation is similar to household chemicals. A large assortment, a variety of their properties, and most importantly, be able to show and tell everything about them. It is advisable to be a little child yourself, then this will be your successful area.
  5. Electrical goods, etc. The demand for this group of goods is always less than for food and alcohol. To achieve sales targets, you need to significantly expand the territory of your activities. Actually, your leadership is doing just that, assigning entire regions and districts to its specialists. Working with network customers for your products is again not difficult. Usually, all terms of delivery and prices have already been agreed, check their implementation.

Personal qualities of a good sales representative

  1. Talkativeness. Your tongue, as they say, "should be hung." You must not only competently operate with knowledge of the product, but also win over in a conversation. The ability to conduct a conversation and direct it in the right direction is the key to your success.
  2. Reaction speed. The trade market does not sleep. A lot of your competitors from other organizations appear on it, and their goal is to become better than you and "snatch" your customers. Therefore, you must be able not only to quickly respond to prices, demand, but also offers of competitors. Your offers should always be one step better than theirs.
  3. The ability to create a positive impression. And it starts with your appearance. It does not matter that you are a distributor employee. Don't be lazy to go to business style. Well structured conversation appearance plus good business proposal, and a partner in your pocket.
  4. The ability to quickly assess the situation and develop an optimal plan of action. The speed of reaction to changes in the situation and the development of an intelligent work plan will help you avoid a lot of trouble.

Requirements of employers to the applicant

  1. Higher education. Such a requirement is now not at all mandatory for this profession. Most sales representatives do not have it. Basically, it is required by manufacturers. Although everyone knows that the comprehensive development that it gives is an advantage in such a professional activity.
  2. Communication skills and grasping new information. The ability to build and maintain relationships and quickly adapt to change in a busy trading world is valued above all else. After all, only in the presence of this employee will be able to fulfill the goals set for him.
  3. Having a car. As we found out above, this work involves frequent movements, and takes place mainly in the "field". Your mobility and maneuverability lies in the availability of your transport. Often this is a requirement of companies that do not have corporate transport staff. And save on it.
  4. Leading Knowledge primary documentation, drafting reports and contracts. This is one of your direct responsibilities. Without it, you will not be able to work as a sales representative. Therefore, it is important for management to know if you have this skill, in order to avoid reporting confusion and more serious trouble because of it.
  5. Availability of a customer base. It is always better to hire a person who has established sales channels, because he will give good standard indicators in the first month of work, unlike a colleague who does not have such a colleague. Wage such an employee will have more, but these are quite natural expenses, in view of the profit that he will give.
  6. Ability to work with PC. Nowadays, this is already a standard requirement. After all, everyone understands that now everything is computerized.

Prospects for the profession of a sales representative

They depend only on the individual, his abilities and performance. If you do everything right, do not relax, then six months of such work and you will be asked to take the place of a supervisor, instructor, brand manager. And then a year or two of successful work, and you are already a regional or territorial representative. A couple more years and the head trade organization or its branch.