The image of a business woman is the style of a modern business woman. Business etiquette for women: how a businesswoman should behave in different situations Dress etiquette for business women

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State educational institution secondary vocational education

"Leningrad Regional Medical School"

By discipline: "Ethics of business relations"

On the topic "Etiquette business woman»

Work completed

4th year student

Groups No. 31 B

Kolomyttseva Maria Alexandrovna

Vsevolozhsk

Introduction

1. Communication style

2. Little secrets of the big boss

3. The appearance of a business woman

Conclusion

Bibliography

Introduction

Business woman ... In recent years, this phrase has become unusually popular, because there are so many business and successful women that it is much more difficult to find, for example, a housewife than a business woman. However, as practice shows, not all business women are equally successful. That is why it is necessary to follow simple, but at the same time very effective rules, which can be described as business etiquette for women, which will help gain trust and respect from partners and superiors.

A successful woman is sometimes born, and sometimes becomes due to life circumstances. The first can be easily distinguished from the rest already in childhood: they strive for authority among their peers, often make friends with boys, study well and try to achieve their goals in any area, they absolutely do not accept gender differentiation and different attitudes towards them. The second category of such women come to understand the need for their own personal and career improvement due to usually negative life circumstances: an unsuccessful marriage, the need to raise a child, etc.

But no matter how a woman comes to the understanding that you can build your own career and deserve significant success in your field of activity, your skills, communication style and behavior must be improved. The etiquette of a woman's dress is also very important. In this essay, I will tell you the basic rules of business etiquette for women, because only a serious attitude to the little things will allow you to achieve success.

1. Communication style

Whether a woman is conducting business negotiations with important partners or simply attending the next planning meeting with her superiors, her posture should simultaneously express a sense of self-confidence and respect for the person with whom she is talking, whoever he may be. Even if her subordinate is in front of her, you should not sit in a waddle or stand on legs wide apart with a hunched back - after all, success largely depends on how your employees and colleagues perceive you. If the authorities are in front of you, they should understand that you are confident enough in yourself, therefore, for example, do not sit on the edge of the chair, modestly looking down, but at the same time respect the authorities, listen to their recommendations, so do not sit, taking too loose a pose, tk. it can tell about your swagger.

The best option is to keep your back straight and gesticulate in your comfort zone, that is, about half a meter away from you. If you have a lady's bag with you, then it is better to put it next to you or carefully place it behind you: if it is on your knees, you will get the impression that with the help of it you close yourself from the outside world.

The look should also be appropriate: express goodwill and interest in the interlocutor. You should not closely examine the speaker, otherwise it may be perceived as impudence on your part. To make it comfortable for your interlocutor to communicate with you, at least sometimes look away from his eyes. During business communication, you must not betray your emotions, so try not to look at the lower half of the face of your partner, boss or subordinate.

Try to keep an eye on the tone of your voice as well. Speak loudly enough and confidently, but in no case go over to screaming or screeching. It is better to dwell on a chest calm voice, which, as a rule, inspires confidence. In the speech itself, make pauses: haste in this case has not yet helped anyone. And it’s just impolite and completely unproductive to speak so quickly that your interlocutor simply won’t be able to think over and analyze what he heard. In addition, people who speak quickly are usually perceived as frivolous and frivolous.

Often, the moment of greeting causes particular discomfort, when women do not understand if they should shake hands or raise it so that the man with whom they are going to negotiate, for example, can kiss her according to traditional secular etiquette. If you are meeting a particular person for the first time, try to raise your hand so that it can be shaken and kissed at the same time, give your business partner the right to choose. To make this gesture look completely at ease, you can practice it in front of a mirror in advance. style communication business woman

And, of course, you need to monitor your gestures, because it is gestures that can say a lot more about you than you yourself would like. First, your gestures should be smooth and measured. If you are used to big and sweeping movements, you can again practice in front of the mirror until smoothness becomes a habit. Secondly, if you want to gain the trust of the interlocutor, hold your palms so that he can see them. In order not to make the interlocutor feel as if you are trying to seize power over his thoughts and actions, do not clench your palms into fists and do not cut the air with them, as if you want to protect yourself from the words and thoughts of the other speaker.

2. Little secrets of a big boss

If a woman really wants to achieve career heights, she must create a small set of rules for herself, which then must be followed. Similar rules can be derived from life experience or take the advice of experienced business sharks.

Even if you have subordinates and consider yourself the boss, if you want to become a truly successful business woman, try to use your prerogative as little as possible and be punctual, no matter what the rank of the person you go to meet. This is how you show your respect for everyone, and this attitude is expensive.

Do not talk on personal topics with people with whom you are going to do business or already have business relationship. Even if on corporate party a glass of wine turned her head, a real successful lady will be able to restrain herself and keep silent and never say too much.

The workplace should remain so, even if deep down you are a very romantic and sweet woman. Remove all funny toys, trinkets, beautiful photo frames from your table - all this does not contribute to the working mood and characterizes you in the eyes of your superiors and subordinates as a frivolous and frivolous nature.

If you don't have a very good memory for names and faces, you'll need to practice it. This is not just banal etiquette: the image of a business woman, even such a trifle as the fact that you will remember the names of all your employees and colleagues, should emphasize that you always have time for everything, you are always in the center of events.

Train yourself to keep track of every little thing, for example, the literacy of business notes that you write to colleagues, or banal wishes have a good day and like bon appetit. It is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

3. The appearance of a business woman

As you know, they usually meet by clothes, and even if a woman is promising and successful, business partners, when they see her for the first time, will evaluate her abilities precisely by her appearance. successful woman cannot afford to look untidy, to walk around with disheveled hair or a rumpled skirt. The style of a self-confident and working woman should be thought out to the smallest detail and at the same time meet business etiquette in clothing.

First of all, you will have to give up bright and flashy colors. If you want to be noticed, and for this you put on a suit not in traditional business colors (black, white and gray), but, for example, in red, make sure that all the details in your outfit are in harmony and do not contrast much.

A classic outfit that meets the etiquette of a business woman's dress is a white blouse, an English jacket and a lined skirt. It is preferable that the fabric from which the suit is made has a textured pattern. At the same time, instead of a skirt and blouse, a woman at work may well afford a strict knee-length dress.

AT recent times It is customary to wear black suits only for important and, in a sense, solemn business events. So, for example, for a meeting with a top manager, it is better to choose a gray suit or dress, but for an important conference where you have to read a report, you can also afford a black outfit.

The etiquette of the business world does not allow shoes made of suede and bright leather, such as crocodile. Business Etiquette women are required to wear pumps at work - without any buckles and bows, with thin soles. Shoes should be with medium or high heels - from 2.5 to 7.5 centimeters. Preference should be given to shoes from genuine leather, as they are more comfortable, moreover, they will last you longer and look better on your foot. Shoes should be closed-toe and match the color of the suit (one tone darker than the hem) or be black, but never white. If you can only afford one pair of shoes, go for black ones. If you choose skirts or dresses, then be prepared to wear flesh-colored tights or stockings regardless of the season.

Watch your hands: nails and skin should always be in perfect condition. But with varnish and nail color, you can experiment: whether to apply it or not depends entirely on you, but the use of bright and attention-grabbing shades is also unacceptable. to business women's bags fairly loyal requirements are made: they must have clear rigid contours and contain A4 documents. If the latter is not possible, you will have to additionally purchase a special case or folder.

Business make-up is a necessary attribute of a successful woman who achieves success in her work, while remaining feminine. The main task of business makeup is to inspire people with confidence, calmness, but in no case demonstrate their sexuality.

Business women are encouraged to wear makeup that accentuates the eyes. Make-up colors are of great importance - too bright colors and contrasting combinations are good in the air, on the street, but indoors they are tiring and distracting. It is best to use soft, calm tones. Brightly highlighted eyes look good with soft lips, accentuated with gloss or light lipstick; lip gloss, brown or gray eyeliner paired with black mascara. Throughout the day, you need to make sure that the makeup looks fresh and neat.

Such strict restrictions are often not to the liking of women who are used to always being in the center of events and attracting people's attention with their appearance. But a smart woman will always find a way out of this situation: office style can always be diversified with an interesting scarf or any other accessory that will successfully harmonize with your business suit and at the same time slightly distinguish you from other female employees.

Conclusion

Business etiquette is established order business behavior and business contacts. But business etiquette is not just a set of rules that must be followed. This is the regulation of business communication, the rules of business ethics, which ultimately contribute to mutual understanding, the establishment of business relations in the team and, in fact, the prosperity of any business.

Etiquette is one of the main "tools" of image formation. In modern business, the face of the company plays a significant role. Those firms in which etiquette is not respected lose a lot. Where there is etiquette, higher productivity, better results. Therefore, you should always remember one of the most important rules that businessmen all over the world know: good manners are profitable. It is much more pleasant to work with a company where etiquette is respected. Almost all over the world, it has become the norm. This is because etiquette, by virtue of its vitality, creates a pleasant psychological climate conducive to business contacts.

In order for a woman to achieve high success in her field of activity, she needs to improve not only her intellectual abilities, but she also needs to follow simple, but at the same time very effective rules that can be described as business etiquette for women (communication style , behavior, voice, clothes, etc.) that will help you gain trust and respect from partners and superiors. After all, it is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

Bibliography

1. Ethics of business relations: Textbook / V.K. Borisov, E.M. Panina, M.I. Panov and others - M.: ID FORUM: INFRA-M, 2013.

2. http://www.jlady.ru/careers/pravila-delovogo-etiketa.html

3. Kibanov A.Ya., Zakharov D.K., Konovalova V.G. Business Ethics: Textbook / Ed. AND I. Kibanova. - M.: INFRA-M, 2002.

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Appearance

The image of a business woman is her business card. No matter how professional she is, the first impression that business partners get about her depends on her appearance. An image thought out to the smallest detail will not only give confidence to its owner, but also create the right effect for others.

First of all, a woman should look neat - a neat hairstyle, natural makeup, manicure, ironed clothes, clean shoes. A short haircut implies a mandatory styling, long hair is better to carefully collect. A woman's hands should look perfect - short-cut nails, varnish in soothing shades. The etiquette of a business woman's clothing suggests the presence of a strict suit in a classic color. It may consist of a blouse (preferably white), a pencil skirt and a jacket. A trouser suit or a strict A-line dress is also suitable. Gray color in clothes is ideal for everyday work, for more meaningful events it is better to choose black. A good addition to a business look will be classic pumps made of genuine leather and flesh-colored tights.

Despite quite high requirements to the image, a working woman still has the opportunity to emphasize her individuality. Business style does not prohibit the use of various accessories (neck scarves, jewelry, bags). The main thing is that they are in harmony with the rest of the image and do not look defiant.

Business conversation

Most jobs involve interacting with people. Bosses, subordinates, colleagues, clients and business partners. Each case has its own characteristics and its own rules. But there are also general recommendations that should be followed, regardless of the position and rank of the interlocutor.

Starting a conversation

Every meeting begins with a greeting. In the case of superiors, subordinates or clients, it is enough to say hello verbally and immediately move on to the topic of conversation. The situation is more complicated with male business partners. Some women get lost, not knowing how to properly give a hand - for a kiss or for a handshake. You can avoid awkwardness by slightly tilting the hand and extending your hand. Thus, the man will have the right to choose how to respond to the greeting.

Non-verbal cues

Communication with people always implies a respectful attitude towards the interlocutor and self-confidence. The status and position of a person does not play a role in this. You can not show your disdain for subordinates, as well as show confusion and tension in communication with superiors. The posture should be open and natural, the look straight and friendly, the movements should be smooth. It is better to keep your palms in plain sight and not “fence off” with a bag, folder or other items. So the woman will be able to win over the interlocutor and inspire his confidence. Active gestures and staring are not welcome.

The etiquette of business communication between men and women involves talking on an equal footing. A woman whose behavior is calm and restrained, without a hint of coquetry or familiarity, disposes to herself and commands respect.

Speak to be heard

During business meeting a woman, first of all, is evaluated in terms of professionalism. This means that the outcome of the meeting directly depends on what will be said during it. But not only the words themselves are important, but also how exactly a woman speaks. Her speech should be clear and understandable, her voice loud enough. Do not express your emotions too violently and raise your voice, breaking into a scream. Colloquial speech and mangling of words are unacceptable. Correct literate speech is an indicator of a person's education.

Simple secrets of success

In order to achieve success in your career, you need to develop several useful and important habits:

Be punctual. This quality is appreciated by all business people. Regardless of the significance of the meeting and the rank of the interlocutor, you cannot show your disrespect by making yourself wait;
Do not go beyond the business relationship. You should not talk about personal topics with business partners, superiors and subordinates. Even during informal meetings and corporate parties, you should try to “save face”, not allowing yourself to be superfluous in words and behavior;
The workplace is for work. Don't create chaos on your desk. Order is conducive to efficient work. It is also better to avoid the presence of various knick-knacks and photographs in the workplace. This not only distracts from the work process, but also characterizes a woman as a frivolous nature;
Keep records. In business matters, it is better not to rely on your memory. Writing everything down is a very good habit that will save a working woman from troubles and overlaps in her schedule.

Business woman ... In recent years, this phrase has become unusually popular, because there are so many business and successful women that it is much more difficult to find, for example, a housewife than a business woman. However, as practice shows, not all business women are equally successful. That is why it is necessary to follow simple, but at the same time very effective rules, which can be described as business etiquette for women, which will help you gain trust and respect from partners and superiors.

A successful woman is sometimes born, and sometimes becomes due to life circumstances. The former are easy to distinguish from the rest already in childhood: they strive for authority among their peers, often make friends with boys, study well and try to achieve their goals in any area, they absolutely do not accept gender differentiation and different attitudes towards them. The second category of such women come to understand the need for their own personal and career improvement due to usually negative life circumstances: an unsuccessful marriage, the need to raise a child, etc.

But no matter how you come to understand that you can build your own career and deserve significant success in your field of activity, your skills, communication style and behavior need to be improved. The etiquette of a woman's dress is also very important. We offer you the basic rules of business etiquette, which will surely come in handy more than once. After all, only such a serious attitude to the little things will allow you to achieve success.

Communication style

Whether you are in business negotiations with important partners or simply present at the next planning meeting with your superiors, your posture should simultaneously express a sense of self-confidence and respect for the person with whom you are talking, whoever he may be. Even if your subordinate is in front of you, you should not sit in a waddle or stand on your legs wide apart with a hunched back - your success largely depends on how your employees and colleagues perceive you. If the bosses are in front of you, they should understand that you are confident enough in yourself, therefore, for example, do not sit on the edge of the chair, modestly looking down, but at the same time respect him, this very bosses, and will listen to his recommendations, so don't sit in a completely frivolous posture.

And, of course, watch your gestures, because it is your gestures that can say a lot more about you than you yourself would like. First, your gestures should be smooth and measured. If you are used to big and sweeping movements, you can again practice in front of the mirror until smoothness becomes a habit. Secondly, if you want to gain the trust of the interlocutor, hold your palms so that he can see them. In order not to make the interlocutor feel as if you are trying to seize power over his thoughts and actions, do not clench your palms into fists and do not cut the air with them, as if you want to protect yourself from the words and thoughts of the other speaker.

Little secrets of a big boss

If you really want to achieve career heights, create a small set of rules for yourself, which then strictly adhere to. You can derive similar rules from your own life experience or use the advice of experienced business sharks.

Do not talk on personal topics with people with whom you are going to do business or already have a business relationship. Even if a glass of wine turned her head at a corporate party, a real successful lady will be able to restrain herself and keep silent and never say too much.

Train yourself to keep an eye on every little thing, for example, the literacy of business notes that you write to colleagues, or the banal wishes for a good day and, for example, bon appetit. It is from the little things that a holistic view of you is formed not only as a person, but also as a business woman and a valuable employee.

The appearance of a business woman

As you know, they usually meet by clothes, and even if you are a promising and successful woman, business partners, when they see you for the first time, will evaluate your abilities precisely by your appearance. A successful woman cannot afford to look untidy, walk around with disheveled hair or a wrinkled skirt. The style of a self-confident and working woman should be thought out to the smallest detail and at the same time meet business etiquette in clothing.

A classic outfit that meets the etiquette of a business woman's dress is a white blouse, an English jacket and a lined skirt. It is preferable that the fabric from which the suit is made has a textured pattern .. At the same time, instead of a skirt and blouse, a woman at work may well afford a strict knee-length dress.

Recently, it is customary to wear black suits only for important and, in a sense, solemn business events. So, for example, for a meeting with a top manager, it is better to choose a gray suit or dress, but for an important conference where you have to read a report, you can also afford a black outfit.

The etiquette of the business world does not allow shoes made of suede and bright leather, such as crocodile. It is preferable to stay on classic shoes with a small heel made of natural leather of a calm shade. If you choose skirts or dresses, then be prepared to wear flesh-colored tights or stockings regardless of the season.

Watch your hands: nails and skin should always be in perfect condition. But with varnish and nail color, you can experiment: whether to apply it or not depends entirely on you, but the use of bright and attention-grabbing shades is also unacceptable. Quite loyal requirements are imposed on business women's bags: they must have clear, rigid contours and contain A4 documents. If the latter is not possible, you will have to additionally purchase a special case or folder.

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Similar content

Introduction

The appearance of a business man

Clothes for success

1 Clothes for men

2 Features of the appearance of a business woman

Conclusion

Bibliography

Introduction

In the modern world, in the face of increased competition, business communication is becoming an important factor determining the success of activities not only individual person but also the whole company or organization.

“They meet by clothes, see off by mind,” says folk wisdom.

Many people ignore this rule very often. However, consciously or unconsciously, we judge others by their appearance. According to some studies, 55% of the impressions we make on other people are determined by what they see (skin and hair color, appearance, posture, facial expressions and gestures, facial expressions, the nature of eye contact); the remaining 45% of impressions are determined by what people hear (meaning of speech, its pace, voice pitch, speech clarity, pronunciation, etc.).

When meeting a person for the first time, seeing how he is dressed, how he looks, we judge not only his appearance, but also whohe. And vice versa, knowing what kind of person we are going to meet, we can mentally imagine him. Assuming that each category of people looks a certain way, and seeing a person corresponding to these ideas, we automatically attribute him to one category or another. And then we expect from him certain actions, appropriate behavior.

It must be remembered that clothing reflects and emphasizes individuality, characterizes a business person as a person. The choice of clothes is determined by the scope of the upcoming activity and position: for example, the clothes of bankers are distinguished by conservatism, which is not welcome in creative circles.

The appearance of a business person is the first step to success, because for a potential partner a suit serves as a code indicating the degree of reliability, respectability and success in business.

In this work, we will consider the features of etiquette business clothes.

The work consists of introduction, main part, conclusion and bibliography.

1. The appearance of a business person

Transition from the original forms market relations to the civilized more and more actualizes the meaning and execution of business etiquette. Etiquette- this is a set of rules of conduct that regulate the external manifestations of human relationships (treatment with others, forms of communication and greetings, behavior in in public places, manners and clothes).

AT to a large extent our initial impression of other people is formed by their external data. Other equal conditions people more easily accept the position of the person to whom they experience an emotionally positive attitude, and vice versa, it is more difficult to accept (and often reject) the position of a person to whom they experience an emotionally negative attitude.

The service environment imposes certain requirements on the appearance of a business person. In the world of fashion, a certain concept has long been formed - "business suit". He, of course, takes into account the latest trends and trends in fashion, but at the same time remains strict and conservative to a certain extent.

When selecting a suit in the broad sense of the word (i.e., taking into account all related components), a business person should be guided by the following general rules: unity of style; match the style of a particular situation; reasonable minimization of the color gamut (the so-called "rule of three colors"); comparability of colors in the color scheme; material texture compatibility; comparability of the nature of the pattern in various components of clothing; compliance with the quality level of accessories (shoes, folders for papers, briefcase, etc.) with the quality of the main suit.

In the process of preparing for negotiations, you should pay attention to the choice of a business suit. Even very high-quality, expensive and fashionable things can look tasteless if you do not comply with the condition of unity of style. Your suit and accessories should be combined not only in terms of colors and texture of the material, but also look like a single stylistic whole. You can not mix "power" and "affordable" or sporty and purely business style in one suit.

The “powerful” or “powerful” style of clothing (a dark suit with straight “hard” shoulders, a white shirt, a traditional dim tie, moccasin shoes) corresponds to a situation of an important meeting or important negotiations. However, if you want to create a relaxed atmosphere and eliminate distance, it is better to use an "accessible" style, such as a less formal gray suit with "soft" shoulders.

If you have a problem with being too "hard" or too "soft" in clothing, try to solve it with color. A dark business suit can be “revived” with a light (but not white) shirt or a slightly brighter than usual tie. A suit in an "accessible" style can be kept in one color scheme of muted tones, then it will look more formal.

At the interview, the results of which will make a decision on the replacement vacant position, the appearance should indicate that you will easily join the ranks of the organization's employees, since you have a corporate image (and therefore, you place high corporate values as well).

When seeking a promotion, dress as you would dress for the job you want to get. Thus, the authorities are more likely to introduce you to this position.

Details of one suit must also meet such a requirement as compatibility, i.e., match each other in the following parameters:

colors (the details of the costume should not contrast sharply with each other, the combination of “incompatible” colors, such as, for example, bright red and bright green, is unacceptable, unless the situation or uniform requires it), it is most reasonable to follow the “three colors” rule ;

the texture of the material (the items of the costume should not be made of fabric of clearly different textures and densities, for example, from heavy wool and silk);

seasonality (light summer trousers and skirts next to heavy winter jackets and jackets will look out of place).

The most important color is the one closest to the face. Shirts, blouses, ties, neckerchiefs should be of such shades that suit not only the color of the suit, but also your face and decorate it.

For a business person, accessories often have a functional meaning: a briefcase contains Required documents Watches help you manage your time properly. People pay attention to these accessories because they are used constantly.

Too many accessories make a person look fussy and can be distracting. The impression should be made by the results of the work, and not by what is in your hands. Make sure that all the little things are functional. At the same time, we should not forget that sometimes it is the details that “logically complete” your image. Details should contribute to, not interfere with, the overall perception of you as a qualified professional and a pleasant conversationalist.

Usually clothes depend on the lifestyle and place of work. In industries such as finance, law, politics, accounting, consulting, wearing formal clothes is almost mandatory. In other industries, for example, in the means mass media or advertising, much more freedom is allowed.

However, it should be noted that the main rule that you need to strive to fulfill when choosing a business suit in all its components is general impression neatness, neatness. This should make your partner think that you will be just as accurate in business.

And we should not forget that “by the mind” they only see off, therefore, “clothing” when meeting and communicating is in many ways a determining factor.

2. Clothes for success

.1 Clothing for men

An important factor characterizing a business man is his suit. There are three types of business suit:

official dress - black or dark blue clothing with a white shirt, black shoes and a matching tie, socks and handkerchief. Dressed for formal and corporate events, as well as on other solemn occasions (for example, a speech at a congress or a major symposium, a reception at the city hall). In diplomatic etiquette, the formal attire is a tuxedo.

informal suit - plain clothes (jacket, trousers) of other shades - green, blue, gray, etc. It is possible to wear light shirts, both plain and with a thin strip or a cage, for an informal suit. This type of clothing is recommended for normal business visits.

regular suit - this includes various color combinations of the elements of the suit (for example, a light jacket and dark trousers - but not vice versa!). These clothes can be worn in the office, during scheduled visits. regular customers.

The choice of the type of business suit, first of all, depends on the purpose of the visit, the type of event being held.

Mandatory accessory of a classic men's suit is Blazer. It must be worn on every visit.

The bottom button of the jacket is never fastened. The rest should be buttoned up in a formal setting - on the podium, at the entrance to any room. You should also dance only in a buttoned jacket. You can unfasten it only if you are sitting at the table.

The jacket must be buttoned, however, as mentioned above, the bottom button of the jacket does not fasten (this does not apply to jackets with a single button).

You can take off your jacket at official events only after the owner or honored guest has done it - in a word, the first person at the reception.

In some countries, men take off their jackets at work (eg the Netherlands), while in other countries (Germany, France) managers do not even loosen their ties or take off their jackets when they are in the office. Never take off your jacket first!

The handkerchief should be kept unfolded and in a trouser pocket or purse. You can not put a pen, pencil, glasses, comb and other items in the upper outer pockets of jackets and jackets so that they look out.

Trouser belt - only from genuine leather, dark color; with a modest buckle - no "lion" and "wolf heads".

Socksselected depending on the color of the suit and shoes. It is absolute bad manners to wear white (light) socks with a dark suit - socks should be darker in color than the latter, and their length should be sufficient to cover the shin even when cross-legged. Ideally, socks should be darker than trousers but lighter than boots. Dark blue, dark gray, dark green and black socks go well with any formal suit. White socks are for sports only.

Shirt- made of fine cotton, sometimes with the addition, almost imperceptible, of synthetics - for less wrinkling, always light colors - white, light gray, light blue, light sand shade. Collar - classic, traditional.

The color of the shirt, of course, should be in harmony with the color of the suit. There is such a requirement: in terms of color intensity, a jacket is in the first place, a tie is in the second, and a shirt is in the third.

On a shirt, as well as on a jacket, elements of a sports or military style are also not allowed - shoulder straps, patch pockets with folds and coquettes; let's say, however, one modest patch pocket - usually such shirts have the manufacturer's logo on the pocket.

One of the most important accessories of a general business suit is shoes. Therefore, in no case should one forget about its quality - old sloppy shoes can spoil the impression of even a quite decent suit. Moreover, expensive well-groomed shoes can divert attention from cheap clothes. Pants at the back should cover the top of the heel.

One way to grab and hold attention in presentations is to have no more than one bright spot. In a men's suit, such a stain is tie.A tie is the main indicator of a man's taste and status, therefore Special attention should pay attention to its correct choice.

From the combination of a shirt with a tie changes general form any suit. The tie should match the color of the suit or contrast with it (for example, a navy blue suit and a light blue or burgundy tie).

A tie is a mandatory addition to a plain shirt. A plain tie goes well with a striped, plaid suit. And with a plain suit, a tie with a pattern, motley.

If the shirt is not light-colored, you need to make sure that the tie is combined with its color. Only a plain tie is suitable for a bright patterned shirt; in all cases, the tie should be darker than the shirt.

Preparing for business negotiations, it is better to wear grey-pearl, blue-red, maroon ties. It is better to wear a tie with a graphic pattern. This color scheme will set your interlocutors in a businesslike way, emphasize your respect for them. But a bright tie with an avant-garde pattern will create a feeling of emotional pressure among your business partners, will irritate them and distract them.

For an evening, dark suit, a silk tie is best suited, synthetic ties are worn only with a leather jacket. In bow ties appear only at official events.

It is not customary to combine a tie with a sports or woolen shirt, with any shirt that is worn for graduation.

The width of the tie should be directly proportional to the size of the jacket, that is, the wider the person at the shoulders, the wider the tie should be.

The optimal length of the tie is up to the buckle of the trouser belt.

An indispensable attribute of a tie with a business suit should be a tie hairpin - it is worn on the 4th shirt button from the top. This part of the toilet will not allow the tie to wrap up in the wind or change in body position, it will prevent the tie from falling on the table (when tilted) or on the plate (when eating).

Men's dress code is generally more conservative than women's. However, men can also find room for imagination and a way to emphasize their individuality.

.2 Features of the appearance of a business woman

For women, there is the same principle in clothing - the colors of the toilet, dresses and accessories, of course, should complement each other, and the style of clothing should correspond to the features of the figure.

Although a woman enjoys much more freedom in choosing the style of clothing, material and color of fabric than a man. This provides a woman with more opportunities to choose such styles of clothing that best suit her individual tastes and fit the features of her figure. At the same time, it must be remembered that a good style of clothing should emphasize the corresponding beauty of the forms and correct the existing figure flaws.

The suit of a business woman at the negotiating table should be functional, which will facilitate the course of negotiations. Most Popular classic style. According to tradition, the basis of business attire is a suit or dress-suit.

The type of clothing should be determined based on the situation. Of course, it is good to have several suits in your wardrobe. For example, a stylish professional suit pairs well with a suit for success, while well-chosen accessories can make a conservative model fashionable.

Loose skirts are recommended rather than tight-fitting skirts that would not stretch as much when walking or sitting. For spring and summer, a light suit is needed. Recommended colors: ivory, taupe, taupe. The lighter the suit, the better tailoring it should be. Any woman, regardless of her natural features, can wear a grayish-beige or grayish-brown suit.

The preference for a formal setting of a suit does not mean that a dress is unacceptable for a business woman in this situation. It also fits, but the dress is more subject to fashion, and its variability affects the stability and certainty of the impression. A jacket should be worn over a light dress made of silk, viscose or jersey.

A business woman can wear a dress or suit of strict and modest tones not only for service, but also for daytime receptions.

For receptions after 20:00, it is recommended to wear more elegant and open (evening) dresses. They can be long and regular length. Clothing in this case is complemented by evening shoes made of leather or suede with comfortable heels and a small handbag. It must be remembered that you can only sit cross-legged on a chair. Getting into the car, the woman first sits down, and then draws her legs inside the car (respectively, when leaving the car - in reverse order).

A skirt without a belt usually looks "unfinished". You should choose belts of neutral colors and such a width; that fits the figure. The belt looks elegant in the color of the shoes. If the shoes are warm tones, such as brown, you can wear an olive or yellow belt with a dress or skirt. Sometimes you can combine the color of the belt with one of the colors on the skirt, with the color of the blouse or suit.

Stockings or tights for a business suit are required. You should buy quality stockings in the right size with a mixture of strong fibers, such as lycra. As for the color of the stockings, it should be combined with the color of the skirt, dress or shoes. Patterned stockings also have no place in the working wardrobe.

To maintain the image of a business person, a woman should pay special attention to her hair and shoes - they should always be in order.

For work and leisure, you should have several pairs of shoes. They don't have to be the same style, but they should match any outfit. Genuine leather shoes are recommended for work. As for their color, dark blue, black, brown are the most acceptable in winter. In summer, shoes are worn to match the color of the clothes, but beige and light gray are always popular.

Some women have such gorgeous natural hair that you just need to wash and dry it - and they look wonderful. However, many are doomed to the use of various cosmetic preparations that promise to improve the quality of hair: foam fixatives and gels help to shape weakened hair; various oils, waxes, conditioners improve the quality of hair, etc. A good haircut can change your look just like a new suit. Hairstyles from loose hair in the business world are definitely not perceived - only haircuts or smooth, collected or styled.

Makeup for women is an evaluative factor. The cosmetics of a business woman should be discreet, and the smell of perfume should be barely perceptible. Cosmetics are applied in moderation and without the use of catchy tones. In this case, the smell of perfume should be barely noticeable. If a woman wears glasses, then she should not wear smoky metal-framed glasses (through such glasses the eyes of the interlocutor are poorly distinguishable, which makes it difficult to make eye contact with him). Brunettes are recommended to have glasses frames that match their hair, and blondes - dark (brown).

Much attention should be paid to the choice of jewelry. It is not recommended to wear a lot of jewelry, you should not wear gold and silver jewelry at the same time. Bijouterie - only High Quality from prestigious firms.

An integral attribute of a business woman is a diplomat (attaché case) or a handbag made of leather. good quality no flashy decorations. Business papers should be kept in a folder, and personal items: powder, lipstick, comb, hair brush, etc. - should be in a small cosmetic bag in a briefcase or diplomat, along with a notebook and keys.

To store money, a small handbag with a long belt is practical and convenient (only for a wallet). With most toilets, a black or reddish-brown bag looks quite elegant. If the main color of your clothes is dark blue, then you can choose a bag of the same color.

Women wear gloves when they want and where they want. The opinion that gloves cannot be worn without a headdress is incorrect. Giving a hand to a man, you can not take them off. When entering an Orthodox church, gloves are removed. A woman who has taken the floor for a speech may come to the podium in gloves, but must remove them before she starts her speech. For an evening reception, it is permissible to wear a bracelet over a long glove, but rings cannot be worn.

So, the suit and manners of a business person must correspond to the requirements accepted in society for this category of their members. Following the above-described rules of wearing clothes allows you to positively set up the desired interlocutor in advance, arrange him to conduct a constructive business conversation, without being distracted by extraneous things.

A neat and appropriate business suit, courtesy and respect for the rules of etiquette, combined with good communication skills, greatly facilitate contact with others and allow the representative to maintain a high business image of the company.

If a person has a “well-groomed appearance”, then he seems to radiate a positive self-esteem, which automatically increases the chances of being highly appreciated by those around him.

business accessory manner comparability

Conclusion

In this way, clothing is an important component of a business image.

To look right at work means to manage business communication and personal career competently. Appearance represents an employee of the organization in business environment. With the help of well-chosen clothes, you can manage your impression of yourself, set up business partners for a particular style of interaction, and form the desired image. Employees of organizations who are professionals know that there are no trifles in the design of appearance. Clothing, hairstyle, accessories and business manners in general essential information about personality. The most common form of business attire worldwide is the suit, for both men and women.

A man's clothing style affects his success in business circles, and the right suit contributes to the creation of his image. When choosing clothes, a man should remember that individual details should be in harmony with each other. An important detail of a business suit is a tie, which should be correlated with the suit: thin ties are selected for light fabrics, and from denser materials for heavy ones. The brightness of the tie should also be offset by the severity of the suit. The ideal tie length is to the middle of the belt. Socks - another piece of clothing regulated by business etiquette, are chosen to match shoes or a suit; socks would be of such length that a bare leg would not peek out from under the trouser leg.

With women's business clothing is still more difficult. On the one hand, women need to remain the fair sex even at work, on the other hand, they must adhere to strict standards. So, in business attire, it is better to abandon fitted or tight-fitting things. Another taboo is short and mini-skirts. The optimal length is to the knees. No less a mistake would be the appearance in the office without pantyhose, even in summer time- Bare feet are not allowed. And, finally, the last - according to etiquette, bright makeup and loose hair are not prescribed for business women. The main rule is the correspondence of time and situation.

Bibliography

1.Beringova, N.V. Business conversation: tutorial/ N.V. Bering. - Tomsk: Tomsk Polytechnic University, 2010. - 160 p.

2.Gorbatov, A.V. Business ethics: textbook / A.V. Gorbatov, O.V. Yeleskina. - Kemerovo: Kuzbassvuzizdat, 2007. - 142 p. Send a request with a topic right now to find out about the possibility of receiving a consultation.

The image of a business woman is the style of a modern business woman. Business etiquette for women: how a businesswoman should behave in different situations Dress etiquette for business women

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