Children's leisure is a voluminous field of activity for enterprising people who know how to interest a child at any age. Amusement parks in some localities are represented in small numbers or absent altogether. Parents are always on the lookout for places where they can take their child for a pleasant pastime. If you are interested in how to open an amusement park from scratch in your region, then our step-by-step instruction will tell you where to start and how to develop a small business in the leisure segment.
Business specifics
The business idea for creating a playground with attractions has different options. The opening of the park is possible under open sky or indoors. The choice depends on the initial capital and the desire of the entrepreneur to have a seasonal or permanent income. First you need to choose the concept of a children's institution and write a business plan in order to understand what funds are required to rent or buy premises, land plot, documents, equipping the park with attractions and other attributes of children's entertainment.
Is it profitable to open an entertainment complex? Or you should start with a small room where there will be only one-plan attractions, for example, a go-kart track, a trampoline center for children and adults, a paintball club. An amusement park is not only a place with carousels, trains, a Ferris wheel, but also playgrounds with sports equipment, slides, climbing walls, rooms with intellectual quests.
You can choose your direction and make money on it only if you manage to offer visitors new interesting children's attractions. Visitors should come to the park and not be disappointed. Positive emotions will be the key to the desire to return here again.
The park should be in passable place so that it is easy for visitors to get to it. It is imperative to comply with the safety standards of attractions so that children do not get health problems. Materials of equipment, inventory, comfort attributes should not be toxic or untreated. Each item in the children's park needs to be checked independently to avoid problems.
Business organization
There are no obstacles to launching an amusement park if there are enough funds in your pocket and you have chosen suitable premises or open area. Prior to the start of preparations for the launch of the park, activities must be registered with the Federal Tax Service and registered with the funds. To do this, we select the legal form (IP, LLC) and collect the relevant documents for submission to the tax office.
- If it is planned to use a small area for attractions that is not designed for a large flow of people, then you can choose the form of IP. Investments can be feasible for one owner.
- A large amusement park requires a solid investment. You can find like-minded people who will become the founders of the organization. In this case, register an LLC.
The amusement park belongs to the service industry. We select the type of activity according to OKVED and indicate in the application for registration: "Activities in the field of recreation and entertainment" (93.2). This is a general division that includes theme parks, culture and recreation (93.21), indoor and outdoor entertainment and entertainment (93.29).
The taxation system must be chosen at the registration stage. The simplified system of taxation at the rate of "income minus expenses" is beneficial, especially for initial stage. The cost of attractions is the main expense item at the stage of organizing an amusement park. Taxes can be minimal, which will have a positive effect on the promotion stage.
Equipment of the object
What equipment is required for an amusement park depends on the specifics of the children's leisure center. outdoor park must have an appropriate landscape, territory fencing, different kind carousels for children from one year and older. Parents are also not averse to having fun and visiting an attraction designed for adults.
Benches, benches, a cash register, a kiosk with drinks and sweets will be useful in an open park if there are no catering places nearby. All attractions must be technically sound and have the appropriate accompanying documents, confirming the resource of use and passing the next maintenance.
Indoor amusement parks are in demand because they can be visited in any weather and season. Equipment for such entertainment centers is diverse:
- Electronic devices (races, shooters, flights, achievements) launched by a token.
- Electronic cars, radio-controlled figures of animals that a child can ride.
- Facilities for skating, rollerblading, sports bikes.
- Trampolines of various types (slides, jumping ropes).
- Puzzles, obstacles and other props of the themed quest room.
A more accurate set of equipment for an amusement park should be indicated in the business plan, taking into account the specifics of the amusement center. The cost of equipment depends on the specifics and can be 200 thousand or 10 million rubles.
Documentary side of the project
What documents you need to collect to open an amusement park depends again on its format. For a street entertainment project you will need:
- The contract for the land where carousels and other objects will be placed.
- Permission from the administration to use the area for an amusement park.
- Quality certificates for rides and admission standards by age category.
- Notification to Rospotrebnadzor about the start of entrepreneurial activity.
No license is required for this type of activity. For indoor rides for children, the package of documents is slightly larger:
- In the building, the conditions must comply with fire safety.
- The layout is legalized in the BTI.
- If you have a bar, you will need permission from the SES to sell drinks and food.
Otherwise, the requirements for the closed type park are identical to the open version.
State formation
The children's amusement park requires the mandatory presence of the following specialists on the staff:
- A mechanic who will monitor the technical condition of the equipment.
- Controller (the number depends on the mode of operation, the flow of visitors and the number of objects in the territory).
- The administrator can combine the position of a cashier and keep order in the park.
- Attendants who maintain cleanliness and order in the park.
For children's institutions hire employees without a criminal record. When applying for a job, ask for the relevant certificate.
Advantages and disadvantages of business
In any business idea, there are pros and cons that need to be explored. The advantages include the following conditions:
- Low occupancy of the segment, which reduces dependence on competitors.
- Great demand for entertainment at any time of the year.
- Parents are ready to lay out any money to please the child.
- Working with children is always pleasant and brings a steady income.
The disadvantages include the following points:
- If the park is open, then the income is temporary, it does not bring income during the cold season.
- Large investments are required because rides of any kind are expensive.
- You can be at a loss if the selected park format or location is not chosen correctly. The profitability of the institution also depends on this.
Eventually
The idea of opening a children's amusement park is relevant and can be successful if interests are taken into account at the preparation stage. target audience and congestion of the segment in the region. For more information for consideration, we recommend that you study the amusement park business plan on our website.
I recently found out about an English family who set up a real amusement park on their farm (and called it Mountain View Ranch, his website mountainviewranch.co.uk):
This park occupies 100 acres of land (404 thousand square meters). More simply, this area can be represented as a huge square with sides of 636 meters.
There is just nothing in this area of wild land.
There is sand and benches under umbrellas from the sun:
There are wild thickets of shrubs between which you can walk.
On the forest trail (as well as on a special track) you can ride a segway:
Although you can ride segways everywhere in this park:
There is entertainment for all ages, especially for children (after all, families come here). You can ride simple horses:
And you can climb on rope structures:
There is also just a slide here:
Necessarily - a place for making a fire and archery:
There is petting zoo, in which, in addition to pigs and rabbits, you can see chickens, kids and horses:
For children, fairy trails with a magic tree are laid:
fairytale characters:
and living fairy tale characters:
You can find even more photos, as well as information about the activities offered in this park, on the Facebook page: facebook.com/thecentreofadventure/ (by the way, she has a lot of likes, which indicates the popularity of this park, despite childhood business).
You can watch a purely childish look at entertainment in this private park in this video:
For tired visitors, a married couple will offer relaxation in spacious lounges (there, in addition to armchairs, sofas and tables, there are books and board games):
And for those who are hungry - a huge dining room:
Judging by the size of the dining room, there are a lot of guests here. Business is booming. And this is not surprising (although it is surprising that it has developed so quickly in just two years of existence). I looked at the prices of a private amusement park - they are more than modest - only 3-4 pounds per person (for staying in the park for a whole working day - from 9 am to 5 pm).
True, you have to pay for some rides. For example, the cost of passing a rope attraction is 13 pounds for two people. Segway rides cost £25 for 50 minutes.
The park also accepts group and corporate applications. It also allows you to celebrate birthdays on its territory (for a fee).
In the coming year, the entrepreneurial family plans to build another treehouse, some wigwams and add some adventure trails.
If you look at this business from the outside in this way, then it does not imply a large number of financial investments(well, apart from paying for the land, of course. But the land outside the city should not be particularly expensive). Especially at the very beginning of development.
Bringing sand, building simple attractions and wooden benches with awnings is not difficult at all. At first, you can prepare a place for small companies and gradually acquire new attractions and new entertainment venues. This is not for you to build Disneyland - everything is much simpler. But it also generates income.
Because people love to relax. Moreover, they like to relax unconventionally - not in sanatoriums and city parks and squares, but on wild nature, campfire and wigwam. Outdoors and away from the hustle and bustle.
Moreover, this private park is not located near London or another major English city. It is located a few kilometers from the small town of Caerphilly. Here's what the area looks like through Google's eyes:
I got acquainted with the entrepreneurial history of this English family. First (in 2004) they created a children's cafe. Then, in 2009, they organized a children's play center in the city of Cardiff (300 thousand people):
This play complex occupies a smaller area. It has both outdoor and indoor play areas. Therefore, it works in any weather, at any time of the year. It has approximately the same principle of charging fees - for entry. The pleasure costs from 6 to 7 pounds per child (depending on the day of the week). And you can also stay in it all day - from 10 am to 6 pm.
And that's probably when the entrepreneurial couple realized that business goes well, and felt the strength to create an even larger similar business, she decided to open a similar family amusement park on a larger area (she, however, had to borrow money from investors; but since she had already proved her entrepreneurial viability, investors gave money without violin).
Therefore, if you are not sure about the future success of your enterprise, do not immediately take on a large scale. Create something smaller and less expensive. Try your hand at the chosen business area with minimal investment.
I also think that the success of a business depends not only on entrepreneurial experience, but also on the chosen field of activity. It is not in vain that the above-mentioned family of entrepreneurs chooses businesses related to children - it is interesting to them and succeeds. It’s not a fact that you will succeed (perhaps because you don’t like children).
Moreover, you need to start with more small business in the chosen field to understand:
Is this your topic?
- Do you know how to run a business?
That's why this species business is certainly not for everyone (like any kind of business). But I personally really like the idea. I would love to go to this park with my kids.
If we learn how to create such amusement parks in our cities and villages, our people will be able to organize organized recreation in nature not only during holidays and holidays, but also just on weekends or in the middle of the week. Children run and run away. Adults will have a rest and breathe in the native fresh air - for a moderate fee. Benefits for everyone.
Who did not cherish in childhood the dream of having a huge amusement park at their personal disposal, in which you can do whatever you want all day long? Having grown older, there was less time for entertainment, but the desire to relax in a similar way remained. About why adults are big kids, and how amusement parks help to turn a hobby into a job, Pavel Timets, the founder of a network of unique indoor amusement parks, told the BIBOSS portal.
As a student, I spent a lot of time in billiard rooms.. I "burned" billiards - I liked being in this atmosphere, playing, communicating with professionals. At the same time he worked in construction company father as an installer. My parents guessed that construction, unlike billiards, was of little interest to me. Therefore, when I announced my intention to get a job as a salesman in a billiards store, they reacted normally and supported me. I quickly understood the nuances of the work and, thanks to initiative and knowledge foreign languages achieved the distribution of the world's largest companies in the billiard market - Iwan Simonis, Aramith, Longoni, Italardesia. When selling equipment, I noticed that purchases are made in another similar store in Finland. Then I decided to send letters to all foreign manufacturing companies and negotiate sales directly. The proposal interested the suppliers, and they agreed to cooperate. The owner noticed the activity and after a year and a half promoted me to the position of the store manager. By the time he started the construction of the Leader entertainment center with a large billiards club for 120 tables, I proved to be an effective manager and was accepted into the project team.
For almost 10 years I worked as the general director of Leader, the largest indoor entertainment complex in Russia. The work completely fascinated me and became my hobby. Then I was not yet married and spent 60-70 hours a week at work. In 2012, after a ten-year lease, the Leader was closed. During my work, I gained tremendous experience in managing an entertainment center and realized that the entertainment industry is mine. Together with a team of guys from Leader, we started the project of our own entertainment center. We were looking for investors, partners, developed a mission, a concept. The result of this work was the opening in 2013 of the entertainment center Maza Park in St. Petersburg.
I had savings, but opening a large entertainment business required much larger investments - hundreds of millions of rubles. We began to search financial partners. My friend Mikhail Tevelev, the founder of the Two Sticks restaurant chain, joined us, becoming one of the main shareholders. For the opening of the first center with an area of 13,500 sq. m took about 400 million rubles.
All our parks operate on an all-inclusive basis. By paying an entrance fee, guests can use any attractions without paying extra for anything. For the first time we tested this concept in "Leader" in the summer of 2010 and got a stunning effect - revenue of 80-150 thousand rubles, instead of 30-60 thousand on the day of the low season.
Many, but not enough for scale big center, so we began to look for additional opportunities. We came to the decision to adjust the ticket price depending on the time of day and day of the week. Within a few weeks, we reached revenue on a weekday up to several hundred thousand rubles, and records reached a million. This was a real breakthrough.
When Maza Park was opened, we introduced the All Inclusive format from the first day of the entertainment center. Thanks to this, the opening year was the most successful in terms of attendance and revenue. After the launch of the first Maza Park, we began to open parks almost every year: 2014 - FUN24 in Kazan, 2015 - the second Maza Park in St. Petersburg and Galaxy Park in Smolensk. During the construction of large entertainment centers, we focus primarily on the climatic features of the region and the population. For us, million-plus cities with long and cold winters are relevant.
Smolensk is a small town. We opened Galaxy Park there only because one of our partners is from Smolensk and he really wanted to give a gift hometown. Galaxy Park is the largest entertainment center in the Smolensk region. This is one of the most expensive, but the least profitable of our projects, if we focus on the cost per square meter. There were many difficulties. For example, we encountered regional specifics when selecting employees. The staff there is cheaper, but finding qualified specialists is more difficult due to the outflow of personnel to nearby Moscow.
I first came to Kazan in 2014 to open the FUN24 entertainment center. Here we met with disbelief in us, as well as in the fact that we could quickly open the park. We had to forcibly part with some contractors, because they did not want to meet our deadlines (and we talked about six months, not a day later). FUN24 has become the best proof that nothing is impossible if you wish. We opened exactly on time, to the minute. On the eve of the opening, everyone is working hard, so after the launch of the entertainment center, we send the core of the team on a motivational trip, for example, to Cyprus or Egypt. People who have been tense and taut for so long, like a bowstring, are happy to relax and rest. In parallel with the rest, we spend strategic sessions and educational trainings.
Kazan entertainment centerdiffers from the rest. When we opened FUN24 in Kazan, we had low revenue on Fridays. Although, based on the experience of St. Petersburg, we were sure that Friday is profitable, since it is a party day. It turned out that in Tatarstan it is customary to spend Friday in a homely family atmosphere. We worked through this lull by introducing, in addition to All Inclusive, Ultra All Inclusive. These tickets are more expensive, but include drinks and food. It worked and people went.
For many, working in an amusement park is a dream come true! The children of our employees boast: “My dad or my mom best job in the world because I can go to the entertainment center every day.” And indeed it is! Recruiting employees, we say: "If you are young, cheerful - come and hang out with us!". Working playfully is part of our corporate culture. We do not have appeals to "you" and patronymics, we are friends and buddies for each other. Periodically we practice days of self-management, when the manager of the entertainment center, for example, serves visitors in the cloakroom. This is how we encourage our colleagues and show that no work is shameful. The manager should treat employees the way he would like them to treat guests.
Over time, the interests of visitors change. Billiards is no longer popular entertainment, and we are replacing it with other activities. In Kazan FUN24 we have two circuits. This is a popular attraction, and we thought: why not make several sites to distribute the queue. The calculation was justified.
Now at the peak of popularity VR and computer games. We immediately began to develop the direction of e-sports as soon as we noticed this trend. A large computer club was planned in the Smolensk entertainment center at the construction stage. It is difficult to make a complete reformation in already functioning centers. To organize a cyber arena with an area of 5 thousand square meters. m., serious investments are needed and, possibly, even a temporary closure of the center. We are not yet ready to take such risks. But it is quite within our power to make small cyber zones.
The dynamics of the market is such that every year, starting from 2014, we lose from 7 to 15% of gross revenue. The reasons are the crisis and the decline in incomes of the population. People started saving average check decreased. But in 2017, the decline slowed down. We hope that 2018 and the events that we are preparing as part of the FIFA World Cup will give positive dynamics.
Advice for new businessmen. Decide on long-term goals. Do not do what is fashionable, randomly handy or advised by a friend. Find what brings you pleasure. This is what should be the basis of your business.
REFERENCE
Pavel Timets is the founder of Russia's largest indoor amusement parks Maza Park in St. Petersburg, FUN24 in Kazan and Galaxy Park in Smolensk. Born in 1977 in St. Petersburg. Graduated from the Faculty of Statistics, Accounting and economic analysis SPbGUEiF in 1999. For 10 years he headed the largest billiard club in Europe "Leader". Since 2015 - General Director of the Indoor Amusement Parks company.
Average annual turnover entertainment center: 300 million rubles a year.
There are many entertainment business ideas. The company "VYMPEL" offers a developed business plan for opening an amusement park with the installation of interactive simulators virtual reality.
Business registration and required documentation
To begin with, according to All-Russian classifier species economic activity» You need to choose the option that suits you:
- "Activities of fairs and amusement parks" (code 92.33)
- "Other entertainment and entertainment activities not included in other groups" (code 92.34.3.)
- "Other activities for the organization of recreation and entertainment, not included in other groups" (code 92.72)
Required Documentation when registering an IP:
- The passport;
- Receipt of payment of state duty (can be paid online);
- Copy of TIN;
- Application form P21001
To pay only one tax in the amount of 6% of revenue, you need to apply for the transition to the STS (Simplified Taxation System). Also, to simplify the work, it is possible to use the "Forms strict accountability", in which case there is no need for cash register(forms are printed in any printing house).
Required documentation when registering an LLC:
- Charter on the establishment of the organization (two copies);
- The decision to establish an LLC or an agreement on the establishment of a company and the minutes of the meeting of founders (founders can be from 1 to 50 people);
- List of founders;
- Notarized form Р11001;
- Appointment letter CEO and chief accountant;
- Receipt of payment of the state duty for state registration;
- Opening an account for depositing the authorized capital;
- Application for the transition to the simplified tax system (in the case of this transition).
The LLC also needs:
- Order a print;
- Statistics codes;
- Notice from the Pension Fund;
- Notification from the FSS;
The Cost of Starting an Amusement Park Business
For an LLC, opening an entertainment business comes down to the following financial component:
- 4000 rub. - state duty for registration of an LLC (including for foreign citizens);
- Not less than 10,000 rubles. - share capital. If the capital is contributed not in money, but in property, the amount of which will be more than 20,000 rubles, then it is necessary to resort to the services of appraisers;
- 750 rub. for printing, duty for statistics codes;
- Rent of non-residential premises;
- The cost of attractions.
For an individual entrepreneur, the minimum cost of opening an entertainment business involves:
- 800 rubles state duty
- Premises for rent
- The cost of the attraction(s)
Business plan: interesting ideas
When renting a room, it is necessary to take into account the number and size of interactive simulators, their ergonomics and compact placement, taking into account free space. An important component of an entertainment business is a strategically advantageous location where traffic flows potential clients will be high enough.
Depending on the area where the amusement park will be organized, one or more virtual reality simulators can be placed. Managers of our company will offer an interesting idea for your business plan.
Taking into account the size of the room (or outdoor area) and other components, you need to choose the right rides in your amusement park.
XD— Motion- an interactive attraction for small businesses. It is a compact racing simulator with the following specifications:
FLY— Motion- interactive simulator (air combat games).
Main specifications:
(Free warranty service 1 year)
Space— Motion- interactive simulator (games with space battles).
Main technical characteristics:
(Free warranty service 1 year)
VR Cinema- interactive attraction virtual reality cinema.
Main technical characteristics:
(Free warranty service 1 year)
interesting idea is setting VR Cinema with multiple platforms.
At the request of the customer, it is possible to manufacture a VR cinema with the placement of several separate platforms, the operation of which is synchronized. The number of seats on each platform and the number of platforms is determined by the parameters of the premises and the wishes of the customer.
It is also possible to purchase additional interactive chairs. Armchairs have three degrees of freedom. The low noise electric linear motion actuator system is used as the drive. Small dimensions and small angles of inclination allow the chairs to be placed close enough to each other. This fact ensures maximum use of the theater space. Interactive chairs work both synchronously and independently of each other, which allows the owners of cinema halls not to use free chairs during the session.
The main technical characteristics of the optional interactive chair.
The amusement park is quite interesting and profitable view business. At the same time, it is not very developed in Russia, especially in small towns. In order to understand how to open an amusement park, you need to decide: what to open and where to open.
There is no generally accepted concept of an attraction, therefore, formally, various slides, including inflatable ones, and trampolines can be attributed to them. Such single rides are most in demand in summer, but in winter they can also be used in various enclosed spaces. It seems that they will pay off faster if they are located in resort towns or in other cities, but in parks or near the waterfront. The size of the cities does not really matter.
The costs for such attractions are small, and many can do this business.
In fact, this park can move throughout the country. More expenses will be needed for it: several attractions will be needed, and therefore the costs for them will increase. Maintenance and on the staff. You will also need a vehicle to carry the rides. Most likely you will need your own power plant.
Mobility is the main advantage of such an amusement park. In addition, you do not need to deal with landscaping. However, as you can see, it involves high costs and at the same time is unstable. Firstly, you never know if you will be able to get permission for accommodation from the administration of the settlement again. Secondly, such a park is exclusively seasonal: in winter, there will most likely not be any profit from it.
This option is the most stable, but requires big investments. The amount of these investments will depend on the size of the future park. So, in addition to the costs of the machines themselves and the payment of salaries to employees, it will be necessary to install engineering networks, landscaping, build cafes, pavilions, toilets and so on. Such a park pays off in an average of three to four years.
Let's talk about the average park for 10-12 rides. It will require an area of \u200b\u200babout a hectare. Moreover, it is desirable within the city, since parks outside the cities in Russia are not yet popular.
Stationary park is most advantageous to place in small towns with a population of five hundred thousand to a million people. In millionaire cities, most likely, such a park simply cannot withstand the competition.
You should be very picky about the choice of attractions. You should not trust this to the manufacturer of machines, which, most likely, will offer to pick up completeness. In the event of a miscalculation, the cars will either idle aimlessly, or huge queues will appear in the park, which will repel visitors. For a full-fledged amusement park, it is necessary to install 4-5 children's attractions, 4-5 family attractions and at least one or two extreme ones.
When choosing the types of attractions, you should study the market in detail, that is, find out what models competitors have. It is worth buying either improved models of those attractions that competitors have, or new ones that have not yet been presented in this locality. When choosing a technique, it is also worth focusing on the ratio of the cost of its maintenance and payback.
According to the types of attractions, it is necessary to think over the zoning of the territory into types: children's, family and extreme. This will allow you to properly organize the flow of visitors so that there are no congestion. It is worth remembering that theme parks are the most attractive for visitors, where each zone is made in a certain style.
To create a theme park, it is advisable to contact foreign specialists or an equipment supplier. Unfortunately, Russia has not yet learned how to do it well.
Stationary amusement parks have one huge drawback: during the cold season, the cars will be idle. Accordingly, there will be no profit from them during this period. In addition, the machines need to be winterized and packed, which involves considerable expense. There is also a problem with the staff: the season is over and everyone will have to be fired.
There are, however, a few tricks that can help you avoid lack of profit and staff turnover. Of course, it is necessary to develop such entertainment in the park that will work in the winter. It can be a large outdoor ice skating rink, a park ice sculptures and slides.
And it is most advantageous to initially provide a closed part in the park, where, for example, cafes, bowling alleys, slot machines, go-carts, a playground, a mini-cinema will be located.
Of course, the profit from the functioning of these entertainments will be somewhat less than from the park as a whole in the summer. However, it's better than nothing.