Children's leisure is a voluminous field of activity for enterprising people who know how to interest a child at any age. Amusement parks in some localities are represented in small numbers or absent altogether. Parents are always on the lookout for places where they can take their child for a pleasant pastime. If you are interested in how to open an amusement park from scratch in your region, then our step-by-step instructions will tell you where to start and how to develop a small business in the leisure segment.
Business specifics
The business idea for creating a playground with attractions has different options. The opening of the park is possible under open sky or indoors. The choice depends on the initial capital and the desire of the entrepreneur to have a seasonal or permanent income. First you need to choose the concept of a children's institution and write a business plan in order to understand what funds are required to rent or buy premises, land plot, documents, equipping the park with attractions and other attributes of children's entertainment.
Is it profitable to open an entertainment complex? Or you should start with a small room where there will be only one-plan attractions, for example, a go-kart track, a trampoline center for children and adults, a paintball club. An amusement park is not only a place with carousels, trains, a Ferris wheel, but also playgrounds with sports equipment, slides, climbing walls, rooms with intellectual quests.
You can choose your direction and make money on it only if you manage to offer visitors new interesting children's attractions. Visitors should come to the park and not be disappointed. Positive emotions will be the key to the desire to return here again.
The park should be in passable place so that it is easy for visitors to get to it. It is imperative to comply with the safety standards of attractions so that children do not get health problems. Materials of equipment, inventory, comfort attributes should not be toxic or untreated. Each item in the children's park needs to be checked independently to avoid problems.
Business organization
There are no obstacles to launching an amusement park if there are enough funds in your pocket and you have chosen suitable premises or open area. Prior to the start of preparations for the launch of the park, activities must be registered with the Federal Tax Service and registered with the funds. To do this, we select the legal form (IP, LLC) and collect the relevant documents for submission to the tax office.
- If it is planned to use a small area for attractions that is not designed for a large flow of people, then you can choose the form of IP. Investments can be feasible for one owner.
- A large amusement park requires a solid investment. You can find like-minded people who will become the founders of the organization. In this case, register an LLC.
The amusement park belongs to the service industry. We select the type of activity according to OKVED and indicate in the application for registration: "Activities in the field of recreation and entertainment" (93.2). This is a general division that includes theme parks, culture and recreation (93.21), indoor and outdoor entertainment and entertainment (93.29).
The taxation system must be chosen at the registration stage. The simplified system of taxation at the rate of "income minus expenses" is beneficial, especially for initial stage. The cost of attractions is the main expense item at the stage of organizing an amusement park. Taxes can be minimal, which will have a positive effect on the promotion stage.
Equipment of the object
What equipment is required for an amusement park depends on the specifics of the children's leisure center. An open park should have an appropriate landscape, territory fencing, various types of carousels for children from one year old and older. Parents are also not averse to having fun and visiting an attraction designed for adults.
Benches, benches, a cash register, a kiosk with drinks and sweets will be useful in an open park if there are no catering places nearby. All attractions must be technically sound and have the appropriate accompanying documents, confirming the resource of use and passing the next maintenance.
Indoor amusement parks are in demand because they can be visited in any weather and season. Equipment for such entertainment centers varied:
- Electronic devices (races, shooters, flights, achievements) launched by a token.
- Electronic cars, radio-controlled figures of animals that a child can ride.
- Facilities for skating, rollerblading, sports bikes.
- Trampolines of various types (slides, jumping ropes).
- Puzzles, obstacles and other props of the themed quest room.
A more accurate set of equipment for an amusement park should be indicated in the business plan, taking into account the specifics of the amusement center. The cost of equipment depends on the specifics and can be 200 thousand or 10 million rubles.
Documentary side of the project
What documents you need to collect to open an amusement park depends again on its format. For a street entertainment project you will need:
- The contract for the land where carousels and other objects will be placed.
- Permission from the administration to use the area for an amusement park.
- Quality certificates for rides and admission standards by age category.
- Notification to Rospotrebnadzor about the start of entrepreneurial activity.
No license is required for this type of activity. For indoor rides for children, the package of documents is slightly larger:
- In the building, the conditions must comply with fire safety.
- The layout is legalized in the BTI.
- If you have a bar, you will need permission from the SES to sell drinks and food.
Otherwise, the requirements for the closed type park are identical to the open version.
State formation
The children's amusement park requires the mandatory presence of the following specialists on the staff:
- A mechanic who will monitor the technical condition of the equipment.
- Controller (the number depends on the mode of operation, the flow of visitors and the number of objects in the territory).
- The administrator can combine the position of a cashier and keep order in the park.
- Attendants who maintain cleanliness and order in the park.
For children's institutions hire employees without a criminal record. When applying for a job, ask for the relevant certificate.
Advantages and disadvantages of business
In any business idea, there are pros and cons that need to be explored. The advantages include the following conditions:
- Low occupancy of the segment, which reduces dependence on competitors.
- Great demand for entertainment at any time of the year.
- Parents are ready to lay out any money to please the child.
- Working with children is always pleasant and brings a steady income.
The disadvantages include the following points:
- If the park is open, then the income is temporary, it does not bring income during the cold season.
- Large investments are required because rides of any kind are expensive.
- You can be at a loss if the selected park format or location is not chosen correctly. The profitability of the institution also depends on this.
Eventually
The idea of opening a children's amusement park is relevant and can be successful if interests are taken into account at the preparation stage. target audience and congestion of the segment in the region. For more information for consideration, we recommend that you study the amusement park business plan on our website.
There are many entertainment business ideas. The company "VYMPEL" offers a developed business plan for opening an amusement park with the installation of interactive simulators virtual reality.
Business registration and required documentation
To begin with, according to All-Russian classifier types of economic activity” you need to choose the option that suits you:
- "Activities of fairs and amusement parks" (code 92.33)
- "Other entertainment and entertainment activities not included in other groups" (code 92.34.3.)
- "Other activities for the organization of recreation and entertainment, not included in other groups" (code 92.72)
Required Documentation when registering an IP:
- The passport;
- Receipt of payment of state duty (can be paid online);
- Copy of TIN;
- Application form P21001
To pay only one tax in the amount of 6% of revenue, you need to apply for the transition to the STS (Simplified Taxation System). Also, to simplify the work, it is possible to use the "Forms strict accountability", in which case there is no need for cash register(forms are printed in any printing house).
Required documentation when registering an LLC:
- Charter on the establishment of the organization (two copies);
- The decision to establish an LLC or an agreement on the establishment of a company and the minutes of the meeting of founders (founders can be from 1 to 50 people);
- List of founders;
- Notarized form Р11001;
- Order on the appointment of the General Director and Chief Accountant;
- Receipt of payment of the state duty for state registration;
- Opening an account for depositing the authorized capital;
- Application for the transition to the simplified tax system (in the case of this transition).
The LLC also needs:
- Order a print;
- Statistics codes;
- Notice from the Pension Fund;
- Notification from the FSS;
The Cost of Starting an Amusement Park Business
For an LLC, opening an entertainment business comes down to the following financial component:
- 4000 rub. - state duty for registration of an LLC (including for foreign citizens);
- Not less than 10,000 rubles. - share capital. If the capital is contributed not in money, but in property, the amount of which will be more than 20,000 rubles, then it is necessary to resort to the services of appraisers;
- 750 rub. for printing, duty for statistics codes;
- Rent of non-residential premises;
- The cost of attractions.
For an individual entrepreneur, the minimum cost of opening an entertainment business involves:
- 800 rubles state duty
- Premises for rent
- The cost of the attraction(s)
Business plan: interesting ideas
When renting a room, it is necessary to take into account the number and size of interactive simulators, their ergonomics and compact placement, taking into account free space. An important component of an entertainment business is a strategically advantageous location where traffic flows potential clients will be high enough.
Depending on the area where the amusement park will be organized, one or more virtual reality simulators can be placed. Managers of our company will offer an interesting idea for your business plan.
Taking into account the size of the room (or outdoor area) and other components, you need to choose the right rides in your amusement park.
XD— Motion- an interactive attraction for small businesses. It is a compact racing simulator with the following specifications:
FLY— Motion- interactive simulator (air combat games).
Main technical characteristics:
(Free warranty service 1 year)
Space— Motion- interactive simulator (games with space battles).
Main technical characteristics:
(Free warranty service 1 year)
VR Cinema- interactive attraction virtual reality cinema.
Main technical characteristics:
(Free warranty service 1 year)
interesting idea is setting VR Cinema with multiple platforms.
At the request of the customer, it is possible to manufacture a VR cinema with the placement of several separate platforms, the operation of which is synchronized. The number of seats on each platform and the number of platforms is determined by the parameters of the premises and the wishes of the customer.
It is also possible to purchase additional interactive chairs. Armchairs have three degrees of freedom. The low noise electric linear motion actuator system is used as the drive. Small dimensions and small angles of inclination allow the chairs to be placed close enough to each other. This fact ensures maximum use of the theater space. Interactive chairs work both synchronously and independently of each other, which allows the owners of cinema halls not to use free chairs during the session.
The main technical characteristics of the optional interactive chair.
Seven topical attractions for small businesses: Electric karting, laser labyrinth, quests, virtual war with caterpillars, sandboxes with gems and others.
What do people save on during a crisis? The Russians admit that they deny themselves a lot. In the TOP-3 list of savings - entertainment (see Fig. 1)
And yet the entertainment industry continues to be in the zone of interest of small and medium-sized businesses. New children's attractions appear in open areas, in separate buildings, in the mall. Analysts are confident that in the near future the pace of development in this area will increase. Here are the main prerequisites that, from the point of view of specialists, contribute to strengthening the position of the entertainment industry in our country.
Interest in the "anchor tenants" of the mall
Despite the crisis and increasing competition, landlords are trying to attract as many visitors as possible to their establishments. Their allies are "anchor tenants" that help increase the number of guests. This category includes the owners of attractions.
According to Colliers International, entertainment operators rank second in the structure of shopping center space (18%), second only to the beauty industry (59%). According to some estimates, in the near future, many shopping centers will give away from 15 to 30% of their space for catering and entertainment, as experts have found that an extensive entertainment zone increases the traffic of the mall by 15-25% (according to the Attractions and Entertainment magazine, No. 21, 2016)
Availability of ready-made business schemes and low-budget formats
It can be difficult for aspiring entrepreneurs to independently calculate the profitability of a business. Franchisors come to the rescue with ready-made offers for opening attractions.
“A franchise is a ready-made and proven business model. A merchant buys a project on a turnkey basis, knowing exactly what and how to develop: in this way, he bypasses the pitfalls and significantly reduces risks,” notes Anton Shchipachev, Commercial Director of VIA BOWLING/GamePlay.
There are still few ready-made franchises in the amusement segment, mainly children's developing towns and virtual reality attractions, but new ideas are also emerging: for example, an electric kart franchise.
For entrepreneurs who do not have significant start-up capital, low-budget attractions can be a good solution:
- (the size of the initial investment is from 4 million rubles)
- laser tags - laser paintball (from 2.5 million rubles),
- soft play zones Soft Play or developing game modules (from 300 thousand rubles).
The desire of parents to introduce children to useful entertainment
The dream of modern parents is to “tear off” children from gadgets and TVs. Hence the growing need for developing attractions: climbing walls, trampoline and rope parks, freestyle grounds, etc.
There is a shift of interest from slot machines to sports entertainment: moms and dads are more willing to allocate money to children for outdoor activities.
Here are the new rides for kids that experts say will see a rise in demand.
Idea #1 Electrokarting
Today, electric karting is actively developing in the West, but remains exotic in our country. And yet, entertainment industry professionals predict a great future for him, because he is different
- environmental friendliness: no exhaust, silent, does not require coordination with the Fire Supervision Authority or the creation additional system ventilation
- variability: “does not get bored” (especially if you change the track configuration from time to time)
- all-season: there are no differences in attendance at different times of the year.
In addition, in our country this is still a free niche, and those who open the first sites for this exciting attraction are doomed to success.
Of course, a large-scale project will require serious investments: a world-class electric karting center will cost about 40 million rubles (excluding renovation or construction costs). Experts estimate the mini-format ("fast drift") for the shopping and entertainment center at the start at 15-18 million rubles.
However, there is also a ready-made solution developed by the Italian manufacturers of electric karts: joining the Branded Network club by acquiring a franchise. At the same time, franchisees receive a ready-made business concept, including the development of related areas (catering), marketing and consulting support.
Membership in a club with a big name gives you the opportunity to attract prestigious advertisers. Reputable firms choose as advertising partners famous brands, which includes the Branded Network. This creates additional income.
The franchise will cost 2.5 million rubles. Annual royalties are 4% of turnover.
Idea #2 Laser maze
Unforgettable adventures for adults and children are promised by the laser labyrinth LASER QUEST. This is a small room (18 m²), pierced by bright rays that form a bizarre pattern of intersecting lines.
The task of the participant of the attraction is to go through the labyrinth without hitting the beams, find the key to the stopwatch mounted on the wall at the entrance, and, upon returning, turn it off. The mission can be completed in three tries.
The attraction makes it possible for some time to feel like a hero of an action movie or a computer game in reality. Also in it you can compete for the speed of passing the maze.
Advantages:
- relatively low price of equipment - from 250,000 rubles
- compactness
- accessibility for a wide audience (age of visitors starts from 5 years old)
- democratic prices: the recommended ticket price is 200 rubles
- availability of additional sources of income: selling videos of their adventures in the labyrinth to those who wish
- high throughput - up to 30 people per hour and a fast payback period - from 1 month.
Idea No. 3 Quests - exercises for the mind
Other promising idea- quests for children. This is a game in the "leave the room" format. The conditions are simple: a team of players is temporarily locked in a room, from which they can exit by sequentially performing certain actions.
3 components of the success of this attraction, according to the company "iLocked - quests get out of the room" - unusual idea, interesting scenario and a special atmosphere, which is created by the theme of the game and the scenery.
If you create a business from scratch, then the initial investment starts from 800,000 rubles and more: the more complex the mechanisms and surroundings of the quest, the greater the cost. Payback period - from 6 months. (in St. Petersburg, on average, from six months to eight months, based on 200 games per month at a cost of 3 - 3.5 thousand rubles per game).
Aspiring entrepreneurs willingly buy turnkey quests under a franchise. Advantages:
- ready-made scenario, equipment and proven business model
- support of the franchisor from creation to launch of the attraction
- advertising for partners on the website of the developer of the idea, etc.
- most quests for children are designed for game rooms in development centers, which allows you to quickly find a suitable room.
Idea No. 4 Virtual war with caterpillars
Who would have thought that the developers of attractions will be able to reconcile parents who dream of tearing their heirs away from computers, and children who love to spend their days playing games! The solution was a fun family attraction REALGAME.
It consists of a 4 m² cabin. Instead of a floor, there is a screen on which harmful caterpillars scurry and mercilessly devour cabbage forks. The task of the players is to trample on as many caterpillars as possible (ideally around 200 in 2 minutes). It turned out - the remaining garden pests, turning into butterflies, fly away, and if not, they laugh merrily at the failure of the players.
Advantages:
- accessible even to toddlers simple rules
- meets the needs of both children and adults
- economical: low rental cost
- can be used for outdoor parties and holidays
- relatively low initial investment - 360,000 rubles on a turnkey basis
- fast payback period
- much cheaper than imported counterparts.
Idea No. 5 Bumper boats - an attraction on the water
Universal entertainment for children and adults, suitable for both outdoor and indoor areas. An important condition is the presence of a pool or an open reservoir.
The shape of the bumper boat is a miniature model of a real boat. It is designed for 1-2 people, so the attraction is suitable for kids from 3 years old accompanied by their parents. Older kids can manage on their own.
Advantages:
- safety: the sides of the boat are made of rubber, so collisions are not terrible, even if swimming takes place in a small pool
- novelty: driving a boat is a novelty for many kids, unlike the usual cars
- durability: boats are made of durable material that will not fade or deform, they are equipped with an electric motor on rechargeable batteries. Most products come with at least 1 year warranty
- relatively low initial investment: the cost of a bumper boat domestic production starts from 33,000 rubles.
Idea #6 Sandbox with gems
Those who plan to develop a family entertainment business will love the Pirate's Treasure franchise. The idea was born in 2015 by entrepreneur T. Popova, who purchased gems for her own children to play with. Noticing the interest of the kids in multi-colored pebbles, she came up with a wonderful sandbox with precious filling. Today they are in more than 15 cities.
Advantages:
- ease of implementation: the attraction is focused on the mall
- low level of initial investments: 130,000 rubles (without the cost of rent and staff salaries)
- small rent: sandbox occupies 8 m²
- the possibility of additional earnings on the sale of stones for collections
- no royalty
- entertainment: not a single visitor will calmly pass by the sandbox
- the opportunity to develop a business with the assistance of a franchisor
With the right business organization, you can get from 120,000 rubles of net profit per month.
Idea No. 7 Flying in a wind tunnel
Feels like this attraction is close to skydiving, but it is much safer and accessible even to children. It's in the effect free fall, which is experienced by a person inside the installation.
In general, pleasure is not cheap: an average of 10 million rubles will have to be paid for the purchase of a wind tunnel. Plus a supply of consumables for diesel internal combustion engines (about 150,000 rubles per month), equipment for visitors, wages for a skydiving instructor and equipment for servicing the installation, etc.
Advantages:
- attraction - a real "magnet" for sports fans
- attractive to teenagers by the novelty of sensations
- you can sell gift certificates
Experts say that with a well-built marketing strategy you can achieve a payback of the pipe in 2 years. However, this attraction is still designed for megacities, where there are more potential visitors and a higher income level of the population.
Idea No. 8 Climbing wall
AT recent times among the new children's attractions, the entertaining climbing wall is one of the most popular. The desire of children to climb vertical surfaces, the temptation of walls imitating rocks that can be seen from afar - all this increases the attendance of the climbing wall and makes it the most popular place in the mall.
Advantages:
- low rent: takes up little space, can be placed in “inconvenient” places for other tenants (on empty space near elevators, near escalators, skating rinks, rollerdromes)
- does not bother visitors, as it has many route options that can be changed from time to time
- no consumables and operating costs
- quickly pays for itself (about 3 months).
Thus, there are enough business ideas in the entertainment market. But in order for the attractions to please visitors for a long time and make a profit, it is recommended to purchase them from trusted suppliers with good business reputation, as well as check the availability of certificates for materials and safety equipment.
Small cities are ideal for many formats of the attraction business due to the almost complete absence of entertainment infrastructure. It would seem, entertain - I don’t want to. However, each of these options has both pros and cons. Here about them, about formats, also we will talk.
According to Russian Association parks and attractions manufacturers, there are about 650 amusement parks in the country, including 30 large ones. In another association - the Union of Associations and Partners of the Entertainment Industry (SAPIR) - they believe that there are even more of them - 700. However, in fact, it is rather difficult to calculate their number: this activity is not licensed or certified. And due to the lack of industry-specific technical regulations (analogous to GOST), it is not clear what still applies to attractions and what does not.
However, it is perhaps possible to divide parks into certain types, and this will allow us to identify free niches in the market. The most modest and numerous segment is single rides (trampolines and similar “near-beach” entertainments). Such a business is often family-owned and does not require serious investments - at the start, three to five thousand dollars are enough. Despite the seasonal factor, "near-beach" attractions are quite attractive for small businesses in the Russian south: vacationers provide them with good demand. Somewhat more serious business is carried out by the "wanderers" with their mobile attractions. To create such a park, you need several cars, a set of attractions and your own power plant. On the one hand, mobility is beneficial: the structures are easy to assemble, pay off quickly, and the entrepreneur does not need to spend money on landscaping. On the other hand, having made a choice in favor of mobility, he never knows whether he will receive permission from the city administration again and whether he will be able to sign a new contract.
Another relatively inexpensive format is much more stable - a park for a small town: the territory is about one hectare, 5-8 attractions, the initial investment is from 300 thousand dollars. The main objective of such a project is to fill the vacuum of entertainment in the city. The park is quite capable of doing this, only further development prospects are limited by the size of the city itself.
Therefore, if you need prospects in terms of returns, then it is worth opening a classic stationary park for 15–25 attractions (depending on the area and financial capabilities), among which there must be extreme ones - people love them. As a rule, sites of two to four hectares are suitable for such projects. Not to say that the niche was completely free, but there is where to turn around - these are cities with a population of 500 thousand people. They are able to accommodate such a park - since they have a large number of municipal parks of the required area, which can be improved by agreement with the authorities - two.
Another format poorly mastered in Russia is large parks with an area of 10–20 hectares with a modern amusement zone, an artificial lake, a forest park, etc. But the need to fill large spaces makes such projects too expensive - minimum investment amount to 20 million dollars, while the chances of using borrowed money at the start are scanty (with rare exceptions). That is why there are only a few such parks in the country.
And the so-called "parks at the crossroads" (between settlements), popular in America and Europe, are completely absent. True, this format still has prospects in Russia: there are more and more car owners, so it is quite possible that “roadside” entertainment will eventually become in demand. And the offer, apparently, will not keep you waiting: the land within the city becomes more expensive, and investors will be forced to look after the cherished hectares outside them.
How to open an amusement park: Dashing trouble start
The total capacity of the park services and entertainment market is estimated at 3.5 billion rubles a year. In terms of fees and the number of attractions, the Central District is in the lead - of course, thanks to Moscow. Thus, experts from the marketing agency Step by Step conducted a survey among Muscovites and found out: 17% of respondents prefer amusement parks to other entertainment, and 41% visit them more than once a month. However, as Roman Romanov, President of SAPIR, assures, the market is still being formed. And in the outback, and even more so, the field is almost not plowed. Thus, the creation of a stationary amusement park will be commercially profitable already with a city population of 200,000 people; you can count on 100% profit by opening it in a city with half a million inhabitants. In million-plus cities, the launch of a stationary park is unlikely to be successful: there are usually a lot of entertainment alternatives to attractions, which reduces the attractiveness of investing in this business.
And investments in a stationary park need considerable: 300-700 thousand dollars, provided that there are no competitors at all, and the site for the park is rented, and 1.5-2 million euros - if there is competition. And this is without taking into account the costs of the park's infrastructure - the creation of engineering networks, landscape works, construction of a cafe and expenses for the management company.
How to open an amusement park: And yet they spin
The first rides (from attraction - “attraction” in French) appeared in Europe, where enterprising booth-makers entertained the people during fairs and carnivals. At first, the facilities were simple - swings and ice slides. In 1583, the Bakken Park was built in Denmark, which marked the beginning of the history of stationary amusement parks. A Russian scientist-engineer in the 18th century invented a mechanical rolling mountain, but industrial production was established only in the next century. And the park boom in the USSR began during the NEP, it was then that the largest existing in Eastern Europe, Gorkiy Park, was created, as foreigners call the Moscow Central Park of Culture and Recreation.
The first mechanized slides with rails and rattling carts appeared first in New York, and then in Japan.
The opening in 1955 of Disneyland, built with the money of Walt Disney (nothing less, but $ 17 million) in Orlando, is a landmark event for the entertainment industry. The founder conceived to make it so that on 180 acres people experienced an exciting journey through the magical land of famous cartoons. After the first successful project, parks opened all over America. Europe has grown to Disneyland only in 1992.
Asians are not far behind. Thus, the Seoul Lote World Park, built in 1988, is listed in the Guinness Book of Records as the world's largest indoor park with an area of 7,562 square meters. And the world's largest Ferris wheel is located in the eastern Chinese province of Jiangxi, the city of Nanchang. Its diameter is 153 meters and its height is 160 meters. Each of the 60 booths can accommodate 8 people, the wheel makes a full circle in half an hour. The first Chinese "Disneyland" was opened in September 2005 in Xianggang (Hong Kong), according to the laws of Feng Shui. This is the smallest park in the Disney chain, its area is only 126 hectares (the Parisian equivalent occupies 1,943 hectares). More than 5 thousand employees serve the park.
The most expensive roller coaster today is in Ohio. This construction called Top Thrill Dragster costs 25 million dollars (usually such "toys" cost an average of 5 million dollars).
The most famous parks in Europe are the Parisian Disneyland, the themed Asterix, the Spanish PortAventura, the German Europa-Park and the Italian Gardaland and Mirabilandia. Many of these amusement parks have their own hotels and offer two-day weekend travel packages.
Unfortunately, there are practically no examples in Russia when the development of this business would begin with the preparation of a business plan with an analysis of the competitive environment, consumer demand, with the development of the concept of an entertainment facility, the development of a budget that reflects the costs and income of the project, risk assessment and risk reduction factors, with a marketing program, she adds.
A park with an area of about 2 hectares with an average check of 50 rubles and the number of visits of 500,000 a year can be recouped in three to four years if the project does not provide for permanent buildings. If the area of the park is five times larger, plus constructions and new communications are planned, then there is nothing to think about “recapturing” it earlier than in five to seven years. In this case, you will no longer be able to keep low prices. They must be calculated in such a way that the average check reaches at least 100 rubles. After all, the sale of tickets for attractions, as a rule, makes up 70% of the profitable part of the business, the remaining 25-30% falls on catering and related products and services. At least that's the ideal. If 50-70% of the money for the complex is earned by catering establishments, then, as Elena Deryabina says, CEO Solver Consult, this “often means that with the current flow of visitors, your attraction equipment simply “does not finish”.
How to open an amusement park: Diamond eye
According to experts, the potential capacity of the fleet must be estimated with all scrupulousness: an incorrect calculation will either lead to equipment downtime or constant queues, which may eventually result in an outflow of customers who are dissatisfied with the loss of time. Based on the capacity, you can more carefully approach the choice of both equipment and the attractions themselves. This determines 70% success at the start. “In no case should you trust such an important matter as the formation of a fleet of “machines” to a manufacturer or seller of equipment, warns Vladimir Gnezdilov, president of MIR and RAAPA. - It is beneficial for the supplier to sell you the rides he has, so the adviser will obviously not come out of him. It is better to decide on your own the types of entertainment for your target audience, and only then look for a company that can sell them to you,” he adds.
Of course, it all depends on financial capabilities, but they also need to be managed wisely. “In order to organize a full-fledged park in a city with a population of half a million people on an area of two hectares, it is necessary to purchase 8-12 attractions: 4-5 children's, 4-5 family and 1-2 extreme (investments will amount to 1.2 million euros). Such a ratio will give an effective income during operation,” Roman Romanov believes.
All successful parks use zoning, dividing the territory into extreme, children's and family zones. Such a move provides a more complete coverage of the audience and allows you to competently manage the movement of visitors through the park without creating traffic jams.
When choosing an “assortment”, you still need to know exactly what equipment competitors have in order to order other attractions or at least take new models of those presented by “rivals”.
The process is further complicated by the fact that with similar technical specifications equipment can have different throughput and cost. This difficulty is well illustrated by the following example: an entrepreneur wanted to purchase equipment worth no more than 250,000 euros. The proposal was received from three suppliers, on the basis of which the consultants conducted comparative analysis and received interesting data: much cheaper equipment can bring even more revenue per season than its expensive counterparts (see table "Choice of equipment").
Therefore, when studying the price of the issue and the potential capabilities of equipment, it is necessary to compare revenue and expenses for the maintenance of equipment. More expensive and larger attractions may not reach the number of customers needed to pay off or be too difficult to operate, which will reduce the return on them.
Technical and operational characteristics also help to analyze the cost of the same attraction model from different suppliers and prepare in a timely manner for the installation of equipment and its competent operation. “The attraction must be repairable so that a semi-skilled mechanic can install it and subsequently repair it,” warns Vladimir Gnezdilov.
How to Open an Amusement Park: The Original Italians
But who still produces this "fun" equipment? The greatest success has been achieved here foreign companies. So, the Italians have succeeded in the originality of the design of attractions: the equipment is signed by hand, individually for each customer. Italian-made children's attractions are in particular demand - even though they cost 30-60% more than their Russian counterparts. German and American companies lead the group of extreme and challenging family attractions. However, do not discount the domestic manufacturer. Thus, large rolling mountains and a Ferris wheel are produced by MIR, Yeysk Amusement Plant, Vostok, NPO Kulttekhnika, PP Altai-Park, as well as dozens of medium and small firms. The main advantage of the Yeisk version is the price, experts say. Today, it is he who provides spare parts for most Russian parks. More expensive equipment extreme entertainment produced by domestic companies is exported to Korea, Switzerland and Austria. As Vladimir Gnezdilov notes, the owners of local parks are limited in funds and cannot afford to buy it, unlike foreign colleagues who have tax benefits and the ability to attract cheap loans to purchase equipment.
So, the equipment is purchased. But the difficulties do not end there - ahead is the arrangement of attractions. In this case, not only beginners are pierced, but also worldly-wise entrepreneurs. Roman Romanov, who founded several parks in Altai, says: “Somehow, thinking about the need for changes, I changed the location of the children's area in the park (it had stood in the previous place for five years). As a result, attendance fell by 30%. There is an opinion that children under the age of five do not remember anything. In fact, they all remember, they are terrible conservatives. I had to return the children's area to its rightful place. Thus, park merchandising (arrangement of attractions around the territory) should be almost on the same level as in a supermarket. AT without fail you need a traffic plan. Attractions are arranged in such a way that the most attractive of them fall into the far corner. “Some businessmen think this way: since I was in the Disneyland park, I know everything and will do it myself,” says Vladimir Gnezdilov. - We did not take such courage and when we were making our own park, we attracted the famous French designer Jean Marc Tussaud. He designed half of the rides at Asterix, worked with Disneyland and 80 other parks. His services cost big money, but he taught us how to arrange rides competently.”
If you are thinking of a theme amusement park, you should seek help from specialized foreign companies who will hold necessary work. Planning and zoning, placement can also be performed by the equipment supplier.
How to open an amusement park: Hibernation
It is clear that with a balanced approach, you can purchase the “right” equipment in the right quantity, arrange it in a favorable way, etc. But what to do with the notorious seasonal factor? Most amusement parks "live" for about 120 days a year, and the rest of the time they try to solve the problem of losses. To the downtime of the staff, the annual need to dismantle and preserve equipment for the winter is also added.
"Near-beach" attractions (bungee - trampoline, pneumotrampoline, inflatable slides, catapult and "turntable") are quickly assembled, easily fixed, do not need to be connected. Therefore, at the end of the season, their owners simply turn off their activities and put the equipment in the garage. The format of mobile "amusement parks" also implies work during the summer season, but here you can no longer get by with a garage. The staff in such parks is temporary: the season ends - everyone is fired. Covered complexes, of course, are affected by a seasonal decline in the summer, in the heat, but this does not affect the budget so much. For outdoor parks, winter is a real test. “Try to make a laureate out of a pianist,” Roman Romanov (SAPIR) gives an example, “if he plays for half a year and plays the fool for half a year. The problem with personnel is simply catastrophic, because it sometimes takes three or four years to grow a specialist.”
What do experienced entrepreneurs advise? Develop additional areas in addition to core ones. In summer - an amusement park, in winter - skate rental and a tubing track, ice sculptures etc. The format allows staff to work year-round. In the most advantageous position are mixed parks, which, in addition to the open part, with a lake or square, have an indoor complex on the territory. And under the roof - bowling or karting, a mini-cinema, a cafe, slot machines, a children's game library. Profit falls somewhat due to a decrease in visitor traffic, but the staff remains "in business" and does not lose their qualifications.
One way or another, the segment of affordable and healthy entertainment should be developed at least for the sake of children and teenagers. And supply will generate demand, experts unanimously agree.
How to open an amusement park: Lucky Island
Experts polled by Business Journal most often named Divo-Ostrov (St. Petersburg) as the best park. It exists since 2003, a year after the opening it was recognized as the best park in Russia and the CIS countries and received the "Grand Prix" all-Russian competition"Crystal Wheel". 52 million dollars were invested in the project. Russian market attractions in general is able to "digest" about 20 parks of this level. What are the ingredients for success?
How to open an amusement park: Good location
The park is located on the territory of Krestovsky Island. Proximity to the subway provides it with high traffic. During the first four months of operation, more than a million people visited it.
How to open an amusement park: Thematic focus
"Divo Island" refers to theme parks and has its own unique style, complemented by bright decorations and cheerful life-size puppets. Theme parks are much more popular and, as a result, more profitable than standard ones.
How to open an amusement park: Complexity
The park was created as an entertainment complex: in addition to attractions, for example, there are stage venues for concerts and show programs, as well as five themed cafes.
How to open an amusement park: Modern amusement park
At the initial stage, the park had 17 attractions, then this figure was tripled. The park features brands from such Western manufacturers as S & S Power INC, HUSS Maschinenfabrik GmbH & Co, Mauer-Sohne Vertriebs-GmbH, VEKOMA rides, Preston & Barbieri, FABBRI Group, SELA Cars S.R.L., Visa International SRL. All attractions comply with the world standards of the entertainment industry and have been certified in international organization TUV. Extreme novelties - "Winged Swing", "Fast and Furious", "Catapult", "Booster", "Seventh Heaven". All rides have been specially made for the park by leading manufacturers of amusement equipment.
How to open an amusement park: Vaccination against seasonality
Divo-Ostrov managed to get rid of the seasonal factor: the park has 50 attractions in summer and 35 in winter, including a skating rink and ice slides.
Marketing campaigns aimed at attracting customers: lotteries, show programs
For each holiday, "Divo-Ostrov" prepares show programs for guests. In summer, large-scale concerts and show programs with the participation of Russian pop stars are regularly held here.
How to open an amusement park: Subscription system
In the park, you can purchase a kind of subscription for the day - in the form of a "bracelet", which operates on an all-inclusive basis. An adult "bracelet" costs 2,000 rubles, a children's one - 500. Discount programs and preferential "travel cards" are widely practiced.
Mistake came out
A few years ago, the MIR company received 56 hectares near Gelendzhik for the construction of the Admiral Vrungel amusement park. The total investment in development was to be over $50 million. However, the project was not as successful as investors saw it. Counting on the support of the authorities, the company took out a loan to launch the project, invested $ 12 million in it against the security of future orders. “The mayor was extremely interested, we received all permits within a year. He came to the governor, asked for help, and the governor, sighing, signed several papers at once,” recalls Vladimir Gnezdilov (MIR and RAAPA). However, then difficulties began: local authorities helped investors at the stage of land allocation, but about the promise to refuse to collect money for municipal needs forgot. “For example, they demanded from us deductions for the city’s treatment facilities, we paid, we wanted to connect, and they come and say: we won’t allow it for anything. In general, give me more money!” - complains Vladimir Gnezdilov.
The passability of the park now barely reaches 150-200 thousand people - this is far from the forecast plan. There was a mistake both with the choice of location (for example, a park inscribed in the natural landscape would attract visitors for the weekend - overnight programs), and with the size of the initial investment. The company attracted borrowed resources from banks. The park will “fight back” for a very long time, because it needs to be “growth”, explains Vladimir Gnezdilov. For example, water attractions are needed to give visitors something to offer during their six to eight hour stay in the park.
Miracles do not happen, - Roman Romanov comments. - The plans of the creators included a park capable of working on the entire coast. But projects like this don't work that way. Initiate full-scale construction was supposed to construction company, which has experience of working with the authorities, which would be easier to get all the permits, which has already implemented a lot of large projects in construction ... Russia has not matured for the "Disneyland" that was planned for so long in Ramenskoye. After all, this park is a beautifully packaged toy that costs some money. Several billion. Accordingly, a lot of people must pass through the complex, so it is impossible to launch it without transport and hotel infrastructure.
Ekaterina Chinarova
http://www.business-magazine.ru/
- Difficulties in this case
- About Flyboard
We bring to your attention 6 summer attractions that will definitely bring you profit. Naturally, subject to proper organization, including a good location, the quality of the attraction and the level of work of operators.
Trampoline slide
If you ask an entrepreneur which of the attractions in his mini-park is the most proven and reliable in terms of earnings, then you will probably hear in response - a trampoline - a slide! And indeed, children love trampolines so much, and if it also has a slide, not a single child can pass by such a miracle.
Installing a trampoline slide in any crowded place with children will definitely bring profit. This is such a proven business that it can be compared to a bread stall.
Trampolines
How much money do you need for trampolines
The recipe for success in this business is extremely simple. A trampoline slide is purchased, costing from 300,000 rubles. Everything that is cheaper, as a rule, does not look very interesting, which means it attracts less attention. The slide should be big, like the trampoline itself, then the children will come to it again and again. During the summer season, some children jump on the same trampoline at least 20 times, and parents leave several thousand rubles on just one attraction. The advantage of the trampoline slide is that it works even in the sleeping areas of the city. The more young families living in the district, the better. For this reason, there are a lot of places to place this attraction. The payback of a trampoline slide, subject to a good location, is no more than 2 months.
Tyr
Another proven entertainment business of all time is the opening of a shooting range. First of all, we are talking about a classic, pneumatic shooting range. In any resort town, on any beach and city park, shooting ranges are constantly in demand. Where there are a lot of vacationers spinning, shooting galleries are constantly packed with arrows.
How much can you earn by opening a shooting gallery
Shooting ranges are profitable because they are equally interesting for both men and women. The cost of the game, as a rule, does not exceed 50 rubles, which is an excellent bait. But after all, things never end with one shot, so the average client leaves at least 300 rubles in the dash.
How much money do you need to open a shooting range
For a novice entrepreneur, a shooting gallery is attractive because it requires minimal start-up costs. Often, it takes no more than 100 thousand rubles to open a tent with pneumatics, and everything invested can pay off in a couple of city celebrations (May 9, Youth Day).
Mobile 5-d cinema
It may seem to some that 5-d attractions have long gone out of fashion. Yes, there is no hype anymore, but the business still generates income. Children love this entertainment very much, and parents can take it with them. 5-d attraction (or 7-d) can be safely called family entertainment. Unlike real amusement park rides, 5-d cinemas seem completely safe and at the same time bring no less thrills. In our town (100 thousand inhabitants) for the past 5 years, starting from spring, they have been putting up a 5-d cinema, and in the same place. And they don't complain about attendance. As you walk past, you can always see a few people waiting in line. The main criterion for success is to update the tracks on time and customers will come again.
Step-by-step plan for opening a 5-d attraction (or 7-d)
You can choose two formats of work - stationary, when the attraction is always in one place and mobile, when the cinema moves around small regional cities and towns. The first option is good because it requires less hassle and earns on regular customers. However, there is also a minus - over time, entertainment becomes boring, and the cinema begins to bring less profit. The mobile format of work, on the contrary, is more labor-intensive, but the organizer always receives excess profit. Since the arrival of such a wonderful entertainment in any village causes a storm of positive emotions among local residents, and there is no end to those who wish for 2-3 days.
Catapult (blob)
Perhaps one of the most striking and exciting beach attractions is a water catapult or blob. Installing such a thing on any beach causes a storm of admiration and crowds of people who want to get adrenaline or just show off in public.
The attraction consists of only two components: a jumping tower and an inflatable cushion, like a trampoline. The length of the pillow (blob) is on average 6 meters, and the width is at least 2.5 m. The flight range from the catapult depends on the height of the fall and the mass of the jumper.
How much can you earn on a water catapult
The average price of a jump from a blob is 200 rubles. It takes no more than 10 minutes per client, including briefing, preparation, putting on a vest and the jump itself. For one beach day, the attraction can take up to 35 people, thereby earning 7000 rubles. The water catapult itself can be purchased directly on the Internet, and the tower can be ordered at any local factory that welds metal structures.
Difficulties in this case
The main difficulty in this case is to “knock out” permission to install an attraction. Depending on who owns part of the beach, you should contact either the local administration or the owner of the land (more precisely, the tenant). You can count on a quick payback blob only in resort towns, where there are always a lot of vacationers who are ready to spend money on any entertainment. On the city beaches of the middle zone of the Russian Federation, the blob will work for no more than a month, due to weather conditions.
Flyboard - water extreme from the future
Flyboard rental is a business idea for resort towns. This is a mega-flying novelty that captures the attention of absolutely all vacationers.
About Flyboard
Flyboard is a jet water board that allows you to rise above the water up to 10 meters due to jet boots. The rider can not only rise, but also dive into the water. It looks very cool and unusual. The following video demonstrates how the flyboard works:
The operation of the entire system comes from the jet ski motor. If you install a similar rental in a resort town like Yalta or Sochi, there will be no end to those who wish.
How much can you earn on a flyboard
The average price for 15 minutes of rental is 3000 rubles. Even if only 5 people use the rental per day, the revenue will be 15,000 rubles. For 20 - 25 days of work, you can earn about 350,000 rubles, and for three summer months - more than a million. Although in fact, the income can be 2-3 times more if the number of rentals per day is 10 - 12. The only drawback of the attraction is its price. For a set that includes a flyboard, boots, an 18m hose, a pipe-connector to a jet ski, you will have to pay at least 250,000 rubles. Plus, you will have to purchase a jet ski, which doubles the amount of investment.
Attraction "ladder" and "horizontal bar"
The record holders for collecting net profits at mass festivities are the horizontal bar and the ladder rides. Oddly enough, they are still in demand, although they are no longer considered novelties. Attractions always gather crowds of people, one has only to try to climb the stairs or hold out for a few minutes on a spinning horizontal bar.
How much can you earn on the attraction
For one brisk holiday, the costs invested in the purchase of a horizontal bar or stairs can pay off 2-3 times. Rough calculation:
- Ticket price - 100 rubles. (given 2 attempts)
- Number of attempts per day - 200
- Revenue - 20,000 rubles.
Even if someone manages to get to the main prize (for example, mobile phone), the organizer still remains in profit.
How much money do you need for an attraction
Buying a new attraction will cost 8 - 10 thousand rubles, but you can also find used ones. y. options. In any case, earnings entirely depend on the attraction worker. We need a person who knows how to work with the public, active and with a sense of humor. The best places to place the attraction are embankments in resort towns. Here, the horizontal bar or stairs will work at least 100 days a year (while the holiday season lasts). The most difficult thing in this case is to knock out a place for the placement of the attraction. As a rule, high-passable places (namely, such places we need) are far from cheap in terms of rent.