M.A. Kokurina, lawyer
We “landscape” taxes after landscaping
How to justify and take into account the costs of asphalting, landscaping, lighting and pay taxes
The topic of the article was suggested S.Yu. Kazankova, Chief Accountant Yarmarka LLC (Moscow region).
Demand, as you know, creates supply. Customers want to drive up a smooth road right to the door of a cozy shopping center, workers - to leave cars in the parking lot near the office, suppliers - to unload products from a convenient platform near the warehouse.
Therefore, owners and tenants of retail, office, warehouse and industrial premises in every way they try to equip not only the internal, but also the external territory, asphalting the paths, equipping parking lots, breaking lawns and flower beds.
Landscaping is a set of measures for engineering preparation and security, landscaping, coating, lighting, placement of small architectural forms and objects monumental arts a clause 1.5 of the Guidelines, approved. Order of the Ministry of Regional Development of December 27, 2011 No. 613 (hereinafter referred to as the Guidelines).
The tax authorities believe that the objects of external improvement are not depreciated for tax purposes. sub. 4 p. 2 art. 256 of the Tax Code of the Russian Federation; Letter of the Federal Tax Service for the city of Moscow dated December 21, 2011 No. 16-15 / [email protected] . And because of this, accountants are puzzling over how to defend the right to account for the costs of such improvement in expenses, whether it is possible to deduct VAT on such expenses, whether to take into account the cost of “improved” fixed assets in the property tax base.
How should one act in order to minimize the likelihood of disputes with the tax authorities on such sensitive issues?
We justify "improvement" expenses
By refusing to recognize your "beautification" expenses as expenses, the tax authorities will not agree with the deduction of VAT on works and goods purchased for the beautification of territories. The most common tax arguments are as follows:
- improvement expenses are not aimed at generating income and are not related to commercial activities organizations and Letters of the Ministry of Finance dated July 17, 2012 No. 03-03-06 / 2/81, dated October 18, 2011 No. 03-07-11 / 278;
- deduction of VAT on goods, works and services related to the improvement of territories is illegal, since they are not used in transactions subject to VAT Letters of the Ministry of Finance dated November 9, 2011 No. 03-03-06 / 1/736 (p. 2), dated October 18, 2011 No. 03-07-11 / 278, dated March 15, 2011 No. 03-03-06 / 1/136.
Your task is to convince the inspectors that you did not just spend money "to create a comfortable, practical and aesthetic space on the territory of the organization"
... and a business woman. Today - a rather peculiar story about a girl who, at the age of 20, with almost no work experience, took the opportunity and took over the leadership of a brigade for the improvement of cottages and summer cottages. We left the original author's style unchanged, so the story turned out to be a little informal, but interesting.
Ambition is a gift
Hello, my name is Alexandra. I am from the city of Kyiv. My business was launched in 2010, I was engaged in it for a year. I was 20 when I started my business.
There are two types of people: those with an entrepreneurial mindset and those with a mindset subordinate worker. The first of them cannot work "for his uncle", because he understands that he can work for himself and fully control the profit. The second type will not even think of this kind of activity, since stability and the ability not to be responsible for the overall picture of the business are safer for him than risks and possible falls.
I was born with an entrepreneurial mindset. Even as a child, I managed to sell chocolates to high school students that my mother sent when she went to work. Opportunities to increase my out of pocket expenses seemed very interesting to me. But a girl who has just graduated from college is very hard in big city start a business from scratch. Oh, if only I knew then what I know now. The energy and enthusiasm that rages at that age would not be wasted.
I had not only entrepreneurial thinking, but also creativity, thanks to which I received an education in the architectural area. But all attempts to get a job in the specialty, basically, ended with the phrase of employers "we need a young designer under 30 years old with 25 years of experience."
Genie Investor
So, not without the help of friends, I got a job as an office manager in advertising agency, where I had to not only take calls, but pour tea for employees and wash dishes. Lucky! I was lucky to get into the company, the head of which was its owner. He had a talent for seeing hidden potential in people. Never go around such people, communication with them sooner or later will give a positive result, even if your paths diverge. We never know who and how can help us, so show your the best sides always and under any circumstances.
He saw in the twenty-year-old girl responsibility and the desire to develop, and also logical thinking and the ability to communicate with people. It was worth working on the manifestation of my best qualities so that my immediate supervisor looked out of his office like a genie. It all started with an increase in authority, and continued with the fact that one fine evening he opened my course project, which I successfully completed at the workplace. It was a landscaping project.
The next day, he called me into the meeting room and asked: “If I give you an office space, a phone number, the ability to create your own website, and minimal financial support for advertising and a tool, can you start a landscaping and landscaping company? Answering this question, keep in mind that I can only help you with advice in solving organizational issues, since I am incompetent in this area. Realizing that such a chance happens once in a lifetime, I answered: “I can.” And the next morning began new life…
Knowledge is power
So many questions arose before me, the existence of which I did not suspect, and which no school will ever teach! To start your business, you need to be able to sell, be cunning, be able to lie and have strategic thinking. All these qualities must be applied simultaneously.
Never show that you don't know something. You need to kill on the nose that you can do everything! And although it is impossible in undertakings, you must believe in it with every cell of your body and every convolution of the brain. Nowadays, information is very easy to get, you just need to want. Your confidence will give confidence to the client and your subordinates, and this is the key to success. You need to know what you don't know. The first step to getting answers is to have questions. And never be afraid to ask people with experience, more often than not they will gladly give helpful tips. My hour has come to learn to be a specialist not only in providing services, but also in doing business.
From architect to programmer
The first step was to create a website for your services. At my age, I knew how to talk on Skype, sit VKontakte and use the Google search engine. But “create a website” sounded fantastic. The internet is filled with ready-made templates- filled in the information and READY, run. But at that time, in 2009, things were much more complicated.
A programmer was found who could do miracles from a picture, as my mentor assured me. My knowledge of Photoshop came in handy, finally, not only for adjusting my photos on social networks. According to my design, the site was created and given to me for administration. In a week, I learned how to change the background, text, pictures on the site, learned how to make elementary button animations, memorized the codes and places where they need to be inserted. I want to tell you, it turned out well, and this fact gave me confidence. After overcoming the first difficulties, it seemed to me that I could do anything.
A seller to himself - exploring the possibilities of contextual and offline advertising
The next step was advertising. Google AdWords and Yandex Direct have become my best friends. I realized how important correctness is keywords For search. Everything depends on this - whether visitors get to your site, and if they do, whether they will become your customers. I realized that the phrase “how to create a design on a site” attracts people who love to make everything with their own hands, and a step-by-step description of the work completely unties the hands of those who want to have a beautiful site, and they, having learned the information for themselves, just go to do everything themselves. And that the phrase “landscape design of the site” is more likely to interest the buyer and costs less than the previous one in paying for the context. If the first option cost 5-6 hryvnia per click, then the second 3-4 hryvnia (A hryvnia in 2010 cost about 4 rubles - ed.) . One business day for contextual advertising it took 60 UAH - such a limit was set in order to save money - and this gave me 2-3 calls. On average, 20 calls per week gave one "warm" client. Attracting customers was my main task at the first stage.
The most basic thing that clients wanted was to do everything.
Therefore, when choosing this kind of business for yourself, remember that you must sell both services individually and their complex. Otherwise, if you cannot plant a lawn and provide lighting on the site at the same time, then your competitors will do it with pleasure, and you will limit yourself to “finishing” someone else’s work, planting one tree per month.
Each area has its own way of advertising. Having learned this, I traveled almost the entire suburb of Kyiv with flyers and signs. This worked much better. outdoor advertising in the city and required little cost. For example, 2000 brochures good quality cost at that time 1000 hryvnia.
First client for landscaping
Plot decoration And then came that enchanting moment when the first order arrived. It is worth noting that landscape design is a business where the project takes more than a month to complete (if the order is serious and complex), and its cost is on average UAH 180,000 - 250,000, where 30% is your net income (about 250 thousand rubles in terms of - ed.). For any business, this is a very good profitability; in this area, net earnings could be increased to 40%, or even 50% of the total amount, being a professional in their field. The estimate is signed, agreements with guarantees that Mother Nature will in no way harm the customer's yard are signed.
Having received an advance payment of 50%, it was difficult to cope with joy, how can you keep such money in your hands! The order, although limited to laying turf and adjusting existing irrigation, was estimated at 112,000 hryvnia. Overcoming my excitement, I deliberately indifferently counted the money.
Never say "thank you" if the client pays you - he pays you for the services. Say "I'm glad to cooperate"!
San Sanych said this phrase smilingly and with slight sarcasm, giving his instructions before the first trip to the client for an advance payment.
Starting investments in a landscape design business
Oddly enough, but all the words of my genie - the fulfiller of desires were confirmed. At the beginning of this simple business, it took a little money. Perhaps the costs that I will talk about will be a lot of money for someone, but the numbers definitely cannot be compared with contributions to a start-up for the production of a product. All the money that was needed - for the site of the "economy" option, for advertising, a monthly fee for landline phone and minor transportation costs - amounted to only 10,000 UAH. There were also standard tax expenses in the amount of UAH 1,000 per month for the Company with limited liability, but their payment was already made from payment for the work performed.
The purchase of tools and car rental were included in the amount of the first order, the net profit from which amounted to UAH 26,000. The most expensive tool was a manual roller for leveling the soil - 750 UAH. The rest of the tools - all kinds of shovels, rakes and watering cans - did not require special financial costs, only 500 UAH were spent on them.
Everything was simple, at first glance. But if everything went smoothly up to this point, then the time has come to make mistakes, and I learned about them later.
Making money on paper is like a black and white chessboard
The institute does not teach that there should be two estimates for the performance of work. And that is exactly what it is. The work is done not only for the client, there is a price for your expenses and a cost for the customer. In the "clean" estimate, you write only the prices for the work, and in the "draft" - all the amounts, gaps and risks. For example, the price for excavation for the customer one - 12 000 UAH. For you, there will be 3 columns in the estimate: the price of work is 8,000 UAH; price for the customer - 12,000 UAH, earnings - 4,000 UAH. Otherwise, you will never know what you will get and how you can do better next time. Because risks often turn into costs… your costs.
The human factor, or the best lessons are your own mistakes
In order to do the work, people are needed, they must be experts in their field. Having thought well how to make better money, I hired 6 simple workers who were not afraid to perform hard work with land for 120 hryvnia per person per day.
While doing such work, I realized 3 truths for myself:
First:
You should never become a foreman yourself and talk about work because:
a) You are the head of your company. If you yourself stand above the head of everyone, then this automatically lowers your status.
b) You will not be able to do everything at the same time: communicate with the client, follow the work, select material, manage and teach. As a result, the efficiency of your work will be so low that all this fuss will lose its meaning.
c) It's good when the leader knows how each of his team lives, but from now on, everyone's problems will become your problems. And it will be exactly so if you will be on the site nearby the whole working day.
d) One of the most important points is to be aged plus/minus 5 years from the oldest of this team. Otherwise, you risk losing control.
e) When organizing work with a foreman, you must understand that, most likely, he will have entrepreneurial thinking and he cannot be trusted with a “rough estimate”. So you can get a lot of financial claims.
Second:
Always take a good gap both for the time of work and payment from the customer, and for paying your subordinates. At the time of execution, try to add yourself always 2 weeks for unpredictable cases. And to the total price, add 15-20% insurance of the entire price and break the amount down into all items. If you do not need insurance, you will have a plus to net earnings. Landscaping is an unpredictable job, especially for beginners. The first year of work - the losses will be clear. It is up to you whether you insure them financially or not.
Third:
If you are a woman, turn off your femininity, fragility, defenselessness and stock up on iron nerves. Clapping eyelashes innocently will not work, I tried.
Business test
Orders were coming, work too. We had one order per month, an average of 150,000 UAH. Success has been variable. My mentor went abroad to build his future, and for a while I myself became a mentor to my colleagues. Motivation, encouragement of the team took place, as the earnings were good. I invested all the profits in development, an old minibus for transporting building materials and workers from site to site was purchased almost immediately for a symbolic amount of 5,000 USD. e.
Good conditions for the team and corporate training were simply necessary. My builders, whom I found at the station, became good professionals and earned 300 hryvnias a day, and the foreman got the opportunity not only to independently negotiate with his team, but also to have a decent percentage of each order. I was proud of it. But as their knowledge grew, so did their ambitions, and when they asked for higher pay, I did it, hoping to increase my credibility. And that was the first mistake that had to be paid for.
One day, my foreman told me that he and his team wanted not a fixed fee, but a percentage of the entire business - 50%. This is what happens when you cross the line between management and subordinates and become friends, sharing their problems with them. The foreman was fired, the conditions for the team remained the same, but respect was lost forever between me and those people. On their part - for the fact that they did not receive a percentage of the common cause, on my part - for their stupid courage.
And then autumn came, there were fewer orders, and more problems. I was so busy developing that I missed the most important moment - the arrival of winter. At that time it seemed to me that winter is the time design work and there will be many. Design work costs a lot: full-fledged project documentation costs from 10,000 hryvnia (it all depends on the area of work performed). Orders became less and less. And in December I had to disband the team due to lack of funds to pay wages. Having given the last supplies to people for life, I was left alone with an old minibus, he was the only one who agreed to quietly stand in the garage until spring.
Hibernation
With a reserve of 6,000 hryvnias for the next 3 months of life and paying taxes, I became a secretary in the office of a large trading network. I had enough to live on, and earnings from artistic painting the walls all went into a box called "Future". It came to me the following spring in the form of another business.
hope dies last
On cold autumn evenings, I wrote fresh thoughts and new strategies. I remembered my mistakes, drew conclusions and will try never to repeat. There will be new ones. But it is on how many times we got up after falling that our future success. Now I am 26 years old, and my husband and I family business for creating websites. It's 2016 and winter brings back old memories. But unlike that interesting year of my life, today I have a folder on my desk in my office called “Business Plan. Improvement". And I am sure that in the spring of 2016 a new life of my old favorite business will be born. Only this time this life will stand on strong legs.
Never give up, because with every mistake in business, we gain new strength to fight for our financial well-being.
Problem: The absence of the concept of landscaping and a developed network of flower beds on the territory of the park, the park is limited by the theme of victory in the great patriotic war, but time inexorably runs forward, the city is growing, a new generation is growing up, the park today is a place for citizens to walk (from small to large), spending leisure time for parents with children; a place of honor in the routes of weddings and celebrations, a venue for summer cultural events.
The purpose of the business plan is: - to meet the needs of city residents for quality recreation on the territory of the ChGO; - to create a landscaped area in the eastern part of Victory Park with a developed structure of flower beds, small architectural forms and sculptural compositions; - unite the residents of the city in the park for a joint pleasant holiday; - to attract unorganized tourists vacationing in the green zone to visit the park. The main tasks are: - to qualitatively increase the attendance of the park by citizens and guests of the city; - to create a landscaped area in the eastern part of Victory Park with a developed infrastructure: flowerbeds, small architectural forms, sculptural compositions, sound accompaniment.
Analysis of the state of affairs in the industry. Current situation: There is a sports and park complex on the territory of the ChGO, consisting of: a “factory park”, a sports stadium, an ice palace “Ural Star”, a swimming pool, buildings of a sports complex (sports halls, GYM's). Sports and park the complex is equipped with: central heating, water supply, sewerage, electrification (including street lighting), telephone installation, food facilities. On the territory of the sports and park complex, events of regional, regional and local significance are held. During the year, sports sections, associations, sports teams operate on the territory of the sports park complex. Within the boundaries of the Chebarkul city district there is a sanatorium and resort area of regional significance. Hosting up to a thousand vacationers a year. Sanatoriums, recreation centers, children's health camps equipped with central heating, water supply, sewerage, electrification (including street lighting), telephone installation. Territories of sanatoriums have zoning and a clear planning structure of improvement: a network of paths, flower beds, sports and playgrounds, equipped beaches, small architectural forms. Including on the territory of sanatoriums there are cafes, rental services (sports and game equipment), as well as. saunas, health complexes with the provision of additional services.
Development trend: On the territory of the Chebarkul city district, it is planned to build a museum and park complex "Chebarkul fortress" on the cape of the lake. Chebarkul, in the zone of low-rise residential buildings. An object of regional importance, and is calculated on unorganized tourists of the sanatorium-resort zone (about 40,000, the data is taken from the presentation of the Chebarkul fortress project). The museum and park complex will include a unique object - the “lake museum”, which has only one analogue in Russia. This project is now in the stage of development and search for investors.
Potential consumer: - residents of Chebarkul: - parents with children; - pensioners; - teenagers; - Citizens who are in active, able-bodied age. - unorganized tourists of the sanatorium-resort zone; - the military, both permanent employees and temporarily seconded; - residents of the Chebarkulsky district (as a leisure option for the weekend, organized excursions).
Potential competitors: - the territory of the sanatorium-resort zone; - sports and park complex; - bad and pernicious habits, irregular working hours; - Internet, computer games; - playgrounds of residential apartment buildings; - city Museum; - exhibition hall "Colorit";
When creating the project, the following was used: a review of regulatory literature, a review of statistical data, a review of cartographic material, an analysis of the current situation and trends in its development, a project for the improvement of the eastern part of Victory Park, statistical data posted on the portal of the CSD administration website.
Marketing To advertise the territory, the following will be used: Vkontakte social network groups Dialogue newspaper, Kaleidoscope Official opening Human factor (word of mouth) Costs include: Red ribbon, balloons, wages for mailing in contact.
Item rev. Quantity Cost 1Establishment of sites for exhibitsm2m Arrangement of flowerbeds from annualsm2m Arrangement of flowerbeds from perennialsm2m Arrangement of pergolysts Planting a single-row climbing plant / n Construction and production of information stands pcs Planting a shrub in 1-row hedge / n Acoustic system installation pcs Total Statement of works on landscaping and gardening *Final the cost of the improvement project can be determined only after design and estimate work. The cost of advertising rubles Financial part The total cost of the project rubles
Risk assessment Weak sides Risk - lack or manifestation of weak interest among consumers in museum exhibits Change of exposure, with preliminary analysis- unfavorable weather This type of insurance. The use of special technologies and materials for horticulture. - unfair fulfillment of the obligations of the contractor Include a clause in the contract warranty service. - complaints from residents of houses bordering the park on an increased sound background Arrangement of sound points in accordance with current standards and SNiPs according to specifications. - vandalism, damage to property, engineering systems, plants High-quality arrangement of landscaping objects using impact-resistant coatings and materials. Placement of information plates about penalties for damage to property. - lack of fundingSearch for investors, benefactors of the project.
Alternative strategies are the creation of a "lawn recreation area" equipped with sound points in the eastern part of the "victory" park. - due to inappropriateness museum exhibits, and placement of thematic flower beds and compositions of small architectural forms in these places.
Landscape design services in our country have become in demand quite recently. First of all, this is due to the development of cottage construction outside the city, an increase in the income level of the population (the emergence of a middle class, which will be your main customers) and the emergence of a need for aesthetics and design. We bring to your attention a business plan for a landscape design company.
Business plan: range of services
As a rule, a landscape design business is organized either by designers who recruit workers to their team and purchase equipment, and manage the process themselves and generate ideas, or builders who have gained extensive experience in this field hire specialized specialists - dendrologists, designers. Both paths are quite reasonable and can lead to success.
Experienced entrepreneurs in this field are advised to create a company offering a full range of services - lawns, planting, paving paths, drainage, gutters, electricity, outdoor lighting, gazebos, small architectural forms, fountains, streams, flower beds, automatic watering, etc. As practice shows, clients prefer to contact those firms that solve several problems at once.
Business Plan: Lot Maintenance
In Russia, the niche of home garden care services is practically empty. Therefore, if you hurry, you can take it and build a very successful gardening business. On the one hand, potential customers have not yet fully realized that a gardener is a specialist, and a lot in your garden depends on his professionalism. But on the other hand, the realization that garden care is the lot of professionals is already coming to our landowners. And this means that the prospects for this direction are the most promising.
The main feature of this business is labor intensity. We will have to maintain a large staff of gardeners and personally supervise and check their work. In addition, it is necessary to calculate the profitability in advance. average salary gardener is 400-500 dollars, the cost of the services of a company providing such services should be even higher. It is better not to reduce prices, it is so easy to be in the red.
Business plan: design
The number and specialty of landscape design firm employees depends on the scope of work. Ideally, it is good to have dendrologists, foremen, builders and, of course, a designer. The designer is key person landscape company. It is he who generates ideas that all other workers bring to life. The experience and skill of the designer is of great importance. You should not hire young graduates of institutes as designers - they have great ambitions, but in practice they can only serve as assistants to a real professional designer, they do not have enough experience.
The designer of the homestead territory, in addition to good taste, must understand: architectural styles, laws of composition, color science, coloring, biology, dendrology, landscape graphics and computer modeling. All this can be learned in special landscape design courses. Their cost varies from $300 to $400 per course, the duration of training is up to 3 months.
Usually training is based on three programs "Sierra Photo Land Designer", "Garden Designer" and "Punch! Software". With the help of the first, you can enter photographs of the site into the computer or create a view from the elements provided by the program. Each element can be moved around the "picture" depending on how you see the future site. The second program is an object library with all elements for garden planning and design. It will also show how the site will change with the seasons. And the "Punch! Software" program combines the ability to draw up architectural projects (with all the necessary communications), develop interior and landscape design with 3D visualization.
Upon graduation, you will be able to offer a client a project that provides for everything from how the garden will look in late autumn and early spring to the views opening from every window.
In addition, the designer must understand plants, have good knowledge in the field of dendrology: some plants do not fit together, some do not grow together, and it happens that, planted together, they simply kill each other. The customer makes all claims not to the designer, but to the company. Therefore, a designer's mistake can result in a loss of reputation and the customer, and hence the profit of the company.
Seasonality is another factor that the owner of a landscape design firm has to consider. Most firms operate in two modes - winter and summer. AT winter period only the main employees remain in the state - the backbone of the company, who sit on the salary. But in the summer, when orders begin, the situation is different - builders and foremen are gradually being brought up, and the staff is increasing significantly.
Business Plan: Advertising
The main channels for promoting landscape design services are specialized magazines. And they use not only design magazines, but also real estate publications and magazines such as Ideas for Your Home.
A good return is given by your own page on the Internet, but here you must definitely post photos of your work.
But the majority of clients usually come by recommendation. Therefore, the quality of work and reputation are the basis of a successful business.
As for advertising on television and radio, as well as outdoor advertising, these channels are not profitable - the high cost of this type of advertising does not justify the return. Often, simple posting ads in cottage settlements is much more effective.
Business plan: work control
The main task of the business owner is complete control over all employees of the team. And not only for builders, who traditionally need increased control. It is necessary to control and check absolutely any processes. That is the nature of this business. Therefore, it is better if the owner himself understands the construction and design aspect. Only in this way will he be able to achieve the desired result.
Business Plan: Taxation and Benefits
According to Decree No. 406 of the Government of the RSFSR dated July 18, 1991 "On Measures to Support Enterprises in the RSFSR", firms that organize landscapes provide for the possibility of establishing tax benefits, applying mechanisms for accelerated depreciation of fixed assets, and creating funds for financial support at the expense of budgetary funds. What does this mean?
Advance income tax payments have been canceled for architectural and landscape enterprises. In addition, the amounts of value added tax paid on the acquisition of fixed assets and intangible assets are deducted in full when fixed assets are put into operation and intangible assets are registered (according to Decree of the President of the Russian Federation of December 22, 1993 No. 2270 "On Certain changes in taxation and in the relationship between budgets of various levels").
But ... Landscape firms, being architectural and construction enterprises, still do not belong to the priority sector of the economy and therefore are not exempt, such as, for example, construction companies, - from income tax in the first two years of existence.
However, according to the aforementioned Decree No. 406 of July 18, 1991, landscape and architectural enterprises in the first year of operation can additionally write off as depreciation deductions up to 50% of the initial cost of their fixed assets with a service life of more than 3 years, as well as accelerate the depreciation of the active part production assets.
An interesting fact is that landscapers are eligible for investment tax credit in the form of a deferred tax payment and a reduction in income tax by 10% of the price of purchased and put into operation equipment (according to the Law of the Russian Federation of December 20, 1991).
It is important that when determining taxable profit, profit directed to the construction, reconstruction and renewal of fixed production assets, the development of new equipment and technologies is excluded (according to the Law of the Russian Federation of December 27, 1991 "On income tax of enterprises and organizations").
Business plan: investment
Starting investments in a business can start from $10,000. With this money you can buy a Gazelle car for transporting equipment and some equipment - a grinder, a drill, a concrete mixer, etc.
Separately, it is worth considering the rental of an office in which you will receive clients, although often landscape designers themselves go to the customer.
All other materials necessary for work can be purchased as needed. For example, we needed land, crushed stone, sand - let's go, agreed. Plants are needed - eat and buy again.
Business plan: office
The presence of an office does not affect the choice of the customer. Therefore, its rent is purely a matter of your choice. Many private traders do not have an office and work for home phone, themselves leaving to the customer. Others, on the contrary, rent a representative office, furnish it with good furniture and hang out their work, demonstrating solidity in every possible way. But this is not the main and far from the only way conquer the client.
Much The best way win over a customer - for example, excellently "make" one section. And then he will offer his services to the neighbors of this client. A win-win...
Business Plan: Supplier Relationships
The specifics of the landscape design business is that the relationship with suppliers is not decisive in it. The diversity of the company's orders does not allow looking ahead for a long time and establishing long-term contracts. Of course, it is worth establishing contacts with companies from which you plan to regularly make purchases. But do not seek to conclude agreements with everyone. At first, look closely and study offers, prices, assortment. The supplier market is huge today. Do not rush, after a while, the suppliers themselves will come to you with offers.Business Plan: Clients
In a green business, as in any other business, customer preference is paramount. It is important to identify their needs and try to satisfy them as much as possible. So, for example, if a customer wants to meet a specific amount, it is worth considering this requirement and helping him do it in the best possible way. Or, if he is ready to spend a large amount of money on the design of the site once, but is not ready to bear the cost of caring for him in the future, it is worth choosing for him a design option that does not require special ongoing care.Business plan: large orders
It is much more profitable to work on large orders both in terms of labor costs and in terms of organization. On a large plot it is easier to "turn around", and the life of workers is easier to organize. And of course, large orders are more profitable.
But it is better for a start-up company to practice on small orders and gain experience. Small customers are often not the focus of attention large firms landscape design, so this sector is relatively free. The only advice is not to look for customers far from each other, ideally, if these are plots in the same cottage village.
Business Plan: Give Back
Landscape business - enough profitable business, one order here can beat off the cost of training. So, for example, the cost of package documentation of design services without work ranges from $250 to $1800. A turnkey design can cost from $1,500 per acre.
In general, of course, the cost of creating a project is determined individually and depends on many factors: the composition of the project, the scope of work, the total area land plot, terrain, etc. And, of course, a lot depends on the solvency of the client.
Self-confidence, knowledgeable price policy, individual approach to the client and new ideas - all you need to succeed in this business!
Estimated cost of design work on landscape design of a plot of 6 acres:
- Specialist consultation with site visit - $26
- Sketch (in 2 versions) for choosing a landscaping option - 6 acres - $160
- Project documentation:
- general plan
- dendroplan
- landing drawing
- layout drawing - 1 weave - $35 - Plan of a flower garden, rockery, reservoir with a qualitative and quantitative study of the assortment (characteristics of plants, recommendations for care) - sq.m. - $4
- Estimated documentation - 10% of the cost of work
- Author's supervision - 10% of the cost of works
- Topographic survey of the site (depending on the complexity of the terrain) - 1 weave - 10% of the cost of work
1. Title page(example)
2. Table of contents business plan (example)
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Introduction |
page 2 |
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The essence of the proposed project |
p.3-4 |
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Enterprise dossier |
p.5-6 |
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Products and services offered by the enterprise |
pp.7-11 |
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Production activity enterprises |
page 12 |
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Analysis of the industry or its segment |
pp.13-14 |
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Enterprise sales volume |
page 15 |
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Marketing research results |
pp.16-17 |
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Financial indicators enterprises |
pp.18-20 |
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Prospects and plans for the development of the enterprise |
page 21 |
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Licenses, patent and other rights |
page 22 |
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Degree of risk |
page 23 |
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Conclusion |
page 24 |
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List of main competitor sites |
page 25 |
3. Introduction
LLC "Tsvetovod" (hereinafter - the company) was established in December 2003. and specializes on the provision of services for the improvement of areas around the house, residential buildings, office centers, etc., and the wholesale sale of related products.
During the company's operation regular customers became many legal entities and individuals.
On the this moment the firm has an office owned by the firm and a warehouse in the south of Moscow.
The company does not currently have a website.
The main tasks facing our company:
Increasing profit.
Establishing partnerships with corporate clients.
FROM lowering advertising costs.
Expansion of the region of rendered services.
Adaptation economic activity and enterprise management systems to changing external and internal economic conditions and to changes in this market segment.
The most effective and cheapest way to solve them is to create a corporate website for provision of landscaping and landscaping services around the house, residential buildings, office centers, etc., and wholesale sales of related products.
To create a corporate website, you need an amount of funding in the amount of $ 175 000 . Next is the site.
Of them:
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Creating a website for the sale of goods and services of our company is a virtually risk-free type of investment.
Any possible changes in the actual address of the office or warehouse will not affect the efficiency of the site
15. Conclusion
Investments in the creation of the site of the firm "Flower" in the amount $ 175 000 - a reliable investment in the development of the company's business.
The calculation of the expected profit shows that the loan can be repaid within six months.
Estimated profit during the year from this project is expected to be at least 400%.
16. List main competitor sites
This section lists competitors' websites offering similar products.
Internet marketing, carried out by the web studio "Antula", shows that well-known sites of a similar theme cannot seriously compete with the site being created.
Content preparation Online store (website text, tables and site graphics) - $ 20,000.
Development and debugging of the site itself - $ 50,000.