year 2009. Two comrades graduated from the university, having received education in the field of construction. began to think where to apply the acquired knowledge. In the end, we decided to open own business. First, for young professionals to find a job with a decent salary not easy. Secondly, the income from your business depends only on you.

The field of activity was determined initially - public sector. This guarantees relative stability, which is important for start-up entrepreneurs. Even in times of crisis the state invests money in maintaining infrastructure, in particular in the road sector, housing and communal services. In the chosen direction, I was primarily interested in construction related to state and municipal orders.

Comrades come from a small village. There they decided to set up a business. met with head municipal settlement , discussed issues of landscaping, as well as the possibility of participating in tenders for housing and communal services. It turned out that the amount of work, especially for the repair of adjacent plots, is huge and the state allocates money for this through quotations. Problem was that the purchase of materials and subsequent work had to be carried out through intermediaries, and this is expensive. Local contractors were required. The proposal of the two comrades was most welcome.

We decided to start small: asphalt patching, repair of blind areas, improvement. We calculated everything and came to the conclusion: it is better to make asphalt yourself. Despite the fact that the village has asphalt plant, a branch of a regional road enterprise, it was not profitable to buy a finished product from him. The fact is that in the absence of competition, the plant became monopoly. Local municipalities were forced to buy asphalt from him at exorbitant prices, because they lacked their own capabilities for its production.

It would seem that without serious investment making asphalt yourself is not realistic. However, the comrades found a way out. Having studied the market, we found used asphalt recycling plant. That is, she produced a new one from the old one. The latter, by the way, turned out to be more than enough: the exfoliated canvas of the adjoining territories, laid back in Soviet times; mountains of asphalt chips removed by road workers before road repairs. All this free raw material can and should be recycled.

Principle asphalt regeneration is simple. In the tank, old asphalt or asphalt chips are mixed and heated to a certain temperature. bitumen added, but in smaller quantities than in the manufacture of new asphalt. The result is an asphalt mix of limited use. That is, she perfect suitable, for example, for blind areas, patching, but not for loaded areas. The benefit is that you do not need to buy crushed stone and sand, and less bitumen is used.

By the way, young entrepreneurs approached the choice of an asphalt concrete plant very seriously. Apparatus found autonomous, that is, on a wheelbase and with a built-in generator with the ability to hook it to the car. This provides him mobility: free movement and getting rid of the search for a source of electricity. Plus, the unit was equipped heating container, melt and maintain a constant temperature of the asphalt mixture, which is not unimportant. Separately buying a container for bitumen is very expensive. It is long and inconvenient to heat it in barrels on the spot.

Generally, with bitumen the companions had quite serious problems. You can’t buy it in small volumes, because no one will bring bitumen for little money. However, an alternative was found - briquetted bitumen BND 90/130. It is sold not in barrels, but in briquettes. In a company that deals with such a product, it can be purchased for little money.

And so, the raw materials were practically free, options for suitable equipment were found. Now it was necessary to find funds for this project. The total cost of all equipment was estimated at 1 million rubles. Starting settlement businessmen, of course, did not have such money. The state helped. Comrades became members entrepreneur support programs. In cooperation with the employment service, we managed to quickly complete all the necessary documents. Moreover, each prepared its own business plan. This little trick succeeded. Both received subsidies for 58 800 rubles. In total, they managed to get about 120,000 rubles.

As part of the future employees program of the opening business state initially provided wages in the amount of 58,800 rubles. True, only three people. The comrades immediately hired their relatives. Thus, it was possible to attract investments for almost 500 000 rubles.

However, these funds have not yet been sufficient. Entrepreneurs contacted regional guarantee fund. Having prepared the necessary documents and fulfilled all the conditions of the fund, we managed to get more 200 000 rubles with a minimum interest and without financial security of the loan. By the way, they offered more, but the comrades considered that they needed as much money as needed to start.

After collecting the money, they turned to leasing company, which could supply previously selected equipment. You could get it by paying only 30% of its value. Having mastered 300,000 rubles, entrepreneurs still have 400,000 rubles left as a “safety cushion”.

Of course, the purchased equipment was far from new. Performance is small- about 3-5 tons per hour. However, his resources were enough to get started. In addition, the specialists of the supplier company gave comprehensive information about all its advantages and disadvantages. Before starting operation, the comrades additionally concluded an agreement with instrumentation engineer. He, not being staff member new enterprise, was supposed to provide consulting assistance on the operation of equipment.

Young entrepreneurs were supported by the head of the district. So were received first orders. At first, a lot had to be done by hand, there was not enough equipment. However, gradually things took off. Rollers, jackhammers, compressors were purchased. We began to work not only with individuals, but also with management companies, budget organizations. began to grow staff.

Gradually, thoughts appeared about the transition to a new stage in the development of the case. looked after small asphalt plant worth 6.5 million rubles. Its productivity made it possible to engage not only in patching, but also to lay a continuous asphalt pavement.

I would like to note that success this small business was made possible not only by original idea and approach to its implementation. It seems that the main factor was really working regional programs support for start-up entrepreneurs.

True, they, of course, still need to be able to use.

To be more precise, entrepreneurship on the M10 highway is divided into day and night. Most actual business there are gas stations and cafes on the highway, these services are in demand by drivers.

During the day along the road you can meet great amount small entrepreneurs who are trying to sell what they have cooked with their own hands in their oven or vegetables and fruits from their garden. I myself ventured to try only smoked crucian carp and eel, at a price of 100 and 1000, respectively. Naturally, these people do not pay any taxes and do not issue checks, but I can say that the fish was very tasty. How many people like me ventured to taste Zavidovskaya fish - I don’t know, but I’m sure there are quite a few of them, because I’ve been passing by for five years and the merchants are always there.

There are also always mushrooms, berries, cucumbers, tomatoes, etc. in general, everything that can be grown, collected, then brought to the track and put up for sale. Several times there were sellers of various wood products and ceramics. It can be said that there are enterprising people on the highway among the local residents, although the reasons pushing them to this entrepreneurship lie in the need to survive rather than earn money by taking a certain risk. Their business is rather subject to extreme sports than to risk and uncertainty. Although the incomes of these people remain in the shadows, and one can only guess how much profit this business brings them.

It should be noted that they go out to trade along the highway only during daylight hours. How many times I drove at night - no one. At night, as well as during the day, a different group of entrepreneurs operates, they are better organized and own property in the form of stalls, shops, car services, tire shops, as well as means of production and personnel. In general, the farther from Moscow, the more unsafe all these establishments seem. I counted about 30 restaurants, cafes and eateries that are bright and visible from the car window. In the complex with some were also hotels. Near such places, as a rule, there are a large number of trucks and trucks. I personally did not have the courage to look into these restaurants, but I think that during the day they have visitors, since not everyone can drive 700 kilometers non-stop. Trucks, on the other hand, have a strict schedule according to which they are required to stop, so they make up, in my opinion, the lion's share of the customers of these establishments.

Stalls and shops as you move away from Moscow are less and less common. I stopped several times to buy something and almost always encountered the fact that the goods were simply expired. Either they are supplied in this form, or, more realistically, there are not so many who want to buy it.

I was lucky never to get into car services, there are very few of them on the highway, which makes this type of service attractive for development on this particular highway. One can only guess about the quality of the service, but once stopping at the service, he asked to change the candles, so the employees did not even want to take on this, and it was during the day. This is just a special case, such an attitude can still be found in Moscow, but less and less often. The ethics of doing business and training personnel in our country leaves much to be desired in most cases.

And in conclusion, we can talk about gas stations, there are a lot of them on the highway, for the sake of interest I refueled at 10 different gas stations and never had problems with the engine, however, I conducted experiments on the VAZ 2104. At a distance of about 200-250 kilometers there are branded filling stations, which, however, at such a distance from the regional centers, also cannot guarantee high-quality gasoline.

Also, day and night, traffic police inspectors guard peace on the M10 highway, and it should be noted that they do their job, maybe even better than all of the above entrepreneurs, but this is a completely different “business” that has nothing to do with small business.

Luminous discs are of two types: with LED backlight and painted with paint, which includes a phosphor. There are several options for implementing a business idea - you can sell paint, LEDs, LED strips, caps and other goods (you can, for example, create your own wide-profile auto light online store), or you can also provide services for painting and installing LEDs. The cost of services for painting discs varies from 4 to 12 thousand rubles. and will depend on the brand of car, the number of paints, the complexity of the work and your reputation.

Not every company can afford construction equipment, for example, a car for the auto business - it is more profitable to rent it. The dispatch service for ordering construction equipment is an analogue of the passenger taxi service, only in the segment of special equipment. The business is an intermediary between customers and owners: the former can quickly find and use rental services, while the latter receive additional income from the use of equipment. To open such a control room, you will need to invest in the creation or purchase of software and development mobile application. In the future, a phone and Internet access will suffice.

Upgrading a car can be not only external, but also internal. Sewing of covers and upholstery of car interiors are in great demand. Clients are both owners of old cars and owners of premium cars. Such a business in the garage is profitable due to the splitting of services (tailoring of seats, armrests, doors, steering wheel, installation of inserts, embroidery, engraving, etc.) and the use of different materials (velor, leather, alcantara, flock, vinyl, carpet). In a word, on one customer you can earn both 1 thousand rubles, and 50 thousand and even 200 thousand.

Cargo car wash - specialized business designed for buses, trucks and vans. It is difficult to clean a truck from dirt without special washing equipment, so there will always be customers for such a service. Cargo washes are located in industrial areas, along highways and near parking lots. You can equip the sink by installing an automatic complex, which will cost 3-6 million rubles, or by purchasing a manual complex for about 300 thousand rubles. High start-up costs are offset by significant income - 20 cars a day can provide daily revenue of 35-50 thousand rubles.

Services for auto-selection of used cars can be called a trend in the auto services market. In general, there are three main business formats - these are large federal companies that are leaders in the industry, lone professionals and non-professionals who combine this auto business with a related business. Of course, one cannot do without certain knowledge and experience in the autosphere, but the most attractive side of the issue is the financial one. To start and buy necessary equipment a pick-up truck will need about 100 thousand rubles, while working alone, you can earn about 100-150 thousand rubles a month. More about this auto business -

An interesting and not fully mastered idea of ​​the auto business is the sale of auto parts for trucks for business. Like the number of passenger cars, the number of trucks is growing, and so is the need for spare parts, both original and replicas. The peculiarity of this business is that the creation of a store will require large investments (from 2 million rubles), solid experience in this area, as well as increased attention to marketing and promotion.

For a car business in the manufacture of car stickers, you need a little: the ability to work in graphic editors, a large-format printer and consumables in the form of a film. The process of applying stickers is quite simple, so a business can be built on the creation and sale of stickers by bringing your online store to the search top.

Light trailers can become a profitable business if you try to offer the market either a very cheap or exclusive alternative. Creative thinking here should be learned from manufacturers from abroad, where universal camping trailers regularly appear, which can be used both for their intended purpose and as a summer gazebo, kitchen or bedroom. Interesting idea- equip such a trailer in a modular system, turning the trailer into a transformer.

The auto vinyl styling service involves applying special coatings to bumpers, bodywork, glass and optics. The result is an attractive vehicle design and additional protection from chips, scratches and the action of atmospheric phenomena. On wrapping a small car like Daewoo Matiz, you can earn 20-30 thousand rubles, large cars like the BMW X5 crossover - 60-90 thousand rubles.

Cars for business on passenger road transportation in the format of a fixed-route taxi, although they have already experienced the peak of their popularity, are still in demand in some cities. You can start your own auto business even without owning a car. One route can earn from 60 to 150 thousand rubles. per month with turnover from 100 to 250 thousand rubles.

With a good sense of humor, you can always and should earn. A great option for this is selling creative wipers. These can be presidents waving their hands, cats wagging their tails, traffic cops with batons, grandmothers with brooms and other funny images. To start, it is quite possible to start selling from groups on social networks.

This option for the auto business is to open a specialized car painting salon, including pre-cleaning, priming, grinding, selecting and applying paint, varnish and polishing the painted surface. To open a full-fledged service, you will need an amount of about 2 million rubles. He will be able to bring more than 150 thousand rubles. per month.

According to the police, the detection rate of car thefts in Russia is about 30%. Therefore, owners who do not want to install an alarm on their car are the vast minority. To open an alarm installation service, 530 thousand rubles may be enough. and a staff of 4 people. Such a service will be able to bring in more than 90 thousand rubles per month. net profit.

Ready-made ideas for your business

Even in the auto business, there was a place for a female niche - a female taxi service. Women's taxis are traditionally painted pink, and their drivers and passengers are exclusively representatives of the weaker sex. The disadvantage of such an idea is not too high profitability - after all, this service loses to an ordinary taxi in terms of the number of transportations, forcing customers to overpay for insufficient turnover. Women's taxis are especially in demand in those regions where there are problems with women's rights.

Auto hostels are unusual roadside hotels where visitors can drive directly by private car and spend the night in a cozy garage next to their car. In fact, car hostels are the same hotels with gates instead of doors, which are designed not to separate car owners from their vehicles.

Airbrushing is a fashionable direction in car restyling, which can bring excellent profits to a budding entrepreneur. You can open an airbrush studio even alone and in your own garage. And 150 thousand rubles will be enough for everything you need. Your own small airbrush studio can bring in more than 70 thousand rubles per month.

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and inexpensive advertising platform so that the client can find you.

An off-road taxi is an excellent option for the auto business for resort and tourist cities, where there is an increased demand for transportation to difficult places. In fact, an off-road taxi is the same auto tour through beautiful natural places with pick-up and drop-off of tourists. The difference from excursions is that off-road taxis do not require a guide.

The services of detailing centers and detailing studios that provide comprehensive car care services are becoming increasingly popular among car enthusiasts. This can be both a car wash, and car body care, and dry cleaning of the interior, and application of innovative protective coatings to the body. Detailing studios can earn good money even from one order, and the key customers of detailing studios are men over the age of 30 with an above-average income. You can read more about opening detailing in this article.

Old decommissioned buses can be used as unique hotels. Moreover, you can get down to business on a grand scale, as one Chinese entrepreneur did, buying several dozen old buses on the cheap and creating theme houses from them with the design of famous cartoons. The idea may be of interest to the owners suburban areas and recreation centers.

Ready-made ideas for your business

In America, such a type of auto business as meditation buses began to appear. Its essence lies in the fact that the interior of the buses turns into an oasis of calm - with soundproofing, incense, mats and pillows for meditation and yoga. These buses are parked in major cities where residents are most likely to experience stress. Money is taken for meditation sessions with an instructor.

You can open a small car business by selling car perfumes: hanging fragrances, sprays, fragrances on the panel and deflectors. For such a business, a few square meters in some passable place preferably in a mall. In addition to a wide range of car perfumes (from economy class to premium), you need to include other little things in the sale: steering wheel covers, polishes, rags, covers for rights, key rings, etc.

The essence of mobile tire fitting lies in the on-site services of mechanics who, at the client’s site, repair tires, disks, carry out seasonal tire changes, and remove locks. The peculiarity of the auto business is that you need to work around the clock, quickly responding to a call. Additional services may include the delivery of gasoline, starting the engine with a dead battery, unlocking the alarm and other emergency assistance.

There are more and more cars, but not every motorist can afford to store his vehicle in a garage or in a covered place. Dust, dirt, foliage and tree buds, bird droppings, snow, rain and sun - all this makes the owners think about buying protective awnings, which can cost from 1 to 25 thousand rubles. For such a car business, a well-promoted one-pager is quite enough.

In large cities, there is one significant drawback - the lack of public toilets. Especially for this, there are toilet-buses equipped with the latest plumbing. Toilet bus services are especially in demand during major events and public holidays. As a rule, the main obstacle for this auto business is the huge cost of buses - it is easier to purchase a whole regiment of dry closets.

The production of windscreen washer antifreeze can be a very profitable undertaking, since during cold weather “antifreeze” is bought in large quantities. The level of profit in this area can turn anyone's head, but not everything is so simple: the production of methanol “anti-freeze” is prohibited, and law enforcement agencies regularly conduct raids to close illegal workshops. The “anti-freeze” allowed in terms of quality is expensive, and at the same time it is less effective.

Sale of spare parts for retro cars

The culture of restoring discontinued iconic cars in our country is gradually growing, so there is a demand for spare parts for retro cars. Due to the shortage, they can be sold at a very high price. Parts can be of three types: original, remake and restored. The idea of ​​a profitable auto business is to buy rare parts from former owners or those who dug well in their garage, bringing them “to mind” and subsequent resale.

To provide extreme driving services, you will at least need your own car, and you can offer your service through driving schools that want to expand their profile. Extreme driving courses can include both emergency driving and very specialized services such as pursuit techniques, maneuvering during shelling or attack, and so on. For an hour lesson in extreme driving, you can earn from 1 to 3 thousand rubles per hour, and sometimes even more.

More and more people want the garage to look stylish and comfortable, and therefore such a type of auto business has appeared as garage furniture sales. Through the online store, you can sell garage racks, tool carts, wardrobes, containers and all kinds of accessories, the main thing is to properly analyze the demand.

Installing karaoke in a taxi was once invented by a Chinese entrepreneur Feng Xiaoming, after which his business immediately went uphill. It allows you to earn on one trip much more than a regular taxi. In Russia, followers of Xiaoming earn 2-3 thousand rubles on a karaoke taxi. per hour, at the same time offering color music, drums and tambourines.

The school bus business has always been developed in the West, but is rare in Russia. There are three conditions that must meet to open a launch: remoteness educational institution from the places of residence of children, wealthy parents who are ready to pay well for the safety of their children, as well as the willingness of local authorities and schools to meet the needs of the entrepreneur. Not surprisingly, minibuses are becoming a more tempting direction for the auto business. And you can buy a minibus for transporting children on the basis of Gazelle Next for 1.7 million rubles.

You can open your own niche auto business in the auto industry by selling child car seats. You can sell them in the format of an online store, or through retail outlet. The second option is attractive in that buyers have the opportunity to try on a chair for their child. Store Location Doesn't Matter: Car Seat Information potential buyers are found on the web. The main thing is to offer the client a variety of goods and conduct professional advice before buying.

Car tents are a whole business segment with a fairly wide offer and choice of manufacturers. Tents can be installed on the roof of a car and on the side, be soft or with hard floors and a roof. There are even special hammocks on the roofs for those who like to look at the starry sky. Considering that the number of independent tourists is constantly growing, the auto business for the sale of such tents has good prospects.

Tracked vehicles and bulldozers can be used in an unusual way: by renting equipment to those who want to test themselves and have fun in an adult way. it great idea for extreme parks who want to expand their specialization and equipment owners who want to increase profits from its use. You can also arrange an attraction, rolling people in the bucket of an excavator.

The ice cream truck is nostalgia for Americans, but for Russia it is a new and unoccupied niche. To please the kids with delicious and unusual ice cream, the car is equipped with refrigerators and a freezer. This auto business is more suitable for romantics with their own van available, rather than individuals who are only interested in money. The disadvantage is simple - it is much cheaper to install several ice cream carts around the city than to spend money on buying and equipping a van.

AT big city a demanded service may be an exit car wash. Exit washing can be carried out in a wet and dry way. The concept is attractive both for car owners, as it saves time, and for entrepreneurs, since mobile car wash requires a minimum of costs. You can open your own business providing mobile car wash services if you have 200-300 thousand rubles, most of which will be spent on equipment and detergents.

Popular questions

💡 Where can I get a ready-made business plan for starting a car business?

Many aspiring and sometimes seasoned entrepreneurs are looking for ready ideas auto businesses go online. On our site, the site has a whole section with selections best ideas and ready business plans.

💡 Why is the auto business popular?

Since its inception over 100 years ago, automobiles have become an integral part of our daily lives. Motorization has become a significant catalyst for the development of the world economy. The auto business is rightfully popular because it:

• is understandable, for example, the benefit of high-quality and fast delivery of food to the convenience store is understandable to the owner.
• in demand, because everything that exists in this moment businesses have a need for transportation.
• is massive, many cars driving on the roads of the country and the world require regular maintenance, washing, refueling.
• interesting, there are more people who love cars and want to associate their professional activity. For example, auto mechanics, car dealers and many others

9210 people are studying this business today.

For 30 days this business was interested in 586120 times.

In Europe, hundreds of catering, service and trade establishments are located along the main highways. In Russia and Belarus, roadside service companies do not meet demand even by 50%
In European and post-Soviet countries large companies catering and service industries ignore the roadside service market. The only exceptions were some automakers. Most major players prefer to open retail outlets in cities, leaving the freeway niche at the mercy of small companies and private entrepreneurs. As a result, representatives of Russian small and medium-sized businesses, who invested in retail outlets near busy highways a few years ago, are gradually turning them into small network enterprises, opening new facilities along highways.
Third night driving
In Europe, the problem with roadside service has been solved a long time ago. For example, in Germany, on the main autobahns, at least after 30–40 km, there are specially equipped parking lots where the driver can take a shower, eat at any time of the day, fill up the car, stay overnight in a motel, buy groceries and road maps. And every 15–20 km, rest areas in the forest or field are equipped for motorists. Each of these parking lots will certainly have a telephone, drinking water, dustbins, benches, tables and a dry closet (it is not customary in Germany to perform natural needs anywhere). Often, eateries open at such sites. The formal owner of all roadside service facilities is the state. But private companies make money on servicing drivers. They rent hotels, restaurants, gas stations, paying rent to the local budget. At the same time, representatives of the state strictly control the quality of service and the tenants' working hours.
In most countries of the post-Soviet space (with the exception of the Baltic states), it is not yet possible to speak of a developed roadside service. For example, in Russia, the demand for hotels near the highway is satisfied by 25%, for catering establishments - by 55%. The exception is the developed infrastructure of the metropolitan regions of the European part of the Russian Federation, primarily the Moscow region and the environs of St. Petersburg. On most federal highways (not to mention local ones) it is problematic to find a motel, a decent cafe or an auto parts store. For example, on many Siberian highways, despite heavy traffic, roadside service facilities are located more than 300 km from each other.
The situation in Belarus is no better. The only highway more or less saturated with roadside service facilities is M-1 / E-30 Brest - Minsk - the border with the Russian Federation. On the transit road, along which Russian and European road carriers follow in an almost uninterrupted stream, catering establishments are located on average every 10 km, gas stations - 26 km, service stations - 47 km, motels - 76 km, guarded parking lots - 28 km. However, according to experts of the Republican unitary enterprise(RUP) "Magistralavtodor", there is room for another 14 cafes, five gas stations, two motels and 10 service stations (mainly designed for trucks). However, opening a roadside service point on this highway is not so easy. This is due to the fact that, compared with other routes of the republic, here high concentration such objects. And the government is interested in the uniform development of roadside services throughout the country.
More promising direction can be considered the opening of cafes, service stations, shops and motels on the not so busy highways of Belarus (for example, Minsk - Gomel, Minsk - Vitebsk, Minsk - Mogilev, etc.). To develop the service on these routes, Magistralavtodor promises all kinds of assistance and support to entrepreneurs who decide to open a retail outlet. It leases recreation areas or gives permission for the construction of buildings directly near the site, which significantly reduces the cost of businessmen for the arrangement of access roads. In addition, you can do without additional approvals from local licensing authorities and traffic police. The citizenship of a businessman does not matter, according to Belarusians, they are ready to cooperate with Russian, Polish, Ukrainian firms.
Upturned virgin soil
AT Russian Federation Belarus and Belarus have enough examples of successful development of roadside service facilities. Characteristically, in most cases, entrepreneurs managed with minimal investments, and all the money earned at first was invested in the development of their outlets.
Andrey Vlasov started in 1996 with the sale of barbecues in the village of Pavlovsk, on the Baikal highway (M-51). Now he owns a roadside cafe-hotel. According to the entrepreneur, now you can’t start such a business with one brazier, you need serious financial investments. “It is advisable to immediately build a complex that includes a cafe, food and spare parts stores, a service station, and a hotel. This requires large investments, but it is not necessary to build the complex alone, you can attract partners: one equips a cafe, the other equips a hotel,” Andrey is convinced.
This is how Kirill Zhurenkov, the owner of the Ortus company, developed his business. The entrepreneur began by selling pies and dumplings, which were prepared in a rented trailer. Now Kirill manages a complex of service establishments under the single brand "At Uncle Vitya" (cafe, hotel, restaurant, station Maintenance and car wash).
“In order to assess the prospects for the development of the roadside service market, it is worth taking a closer look at the experience of European countries and the United States,” says Antonios Vanezis, marketing director at Brothers and Company. - There exist a wide variety of forms of restaurants on the highway. In addition to such an economical format as the sale of fast food takeaways for motorists, restaurant centers, cafes, pizzerias, free floor establishments, etc., are successfully operating. According to the expert, the remoteness of points from large cities makes regular delivery of fresh products expensive. Therefore, as a rule, many restaurateurs reduce the assortment, offering mainly quick-cooking dishes that can be easily packed to go.
Often, various objects for motorists along the highway are created on the basis of state transport companies. An illustrative example is the Lyskovoavtotrans company, which was once a state-owned enterprise (SE) Avtokolonna 1413. get busy commercial activities SOE leaders were forced to stop funding from the state budget after the August 1998 crisis. “We had to look for ways to survive, no one wanted to be left without work and drive out specialists who had worked with us for many years. To cope with financial problems, we decided to open a roadside service complex on the basis of our company, - recalls Nikolai Guzanov, director of Lyskovoavtotrans. - Part of the administrative building was rebuilt as a hotel, a cafe was opened, grocery store, redesigned our repair base for trucks. We now offer a wide range of services. For example, if the driver wants to eliminate the malfunction on his own, we rent a warm repair box with a viewing hole. More complex repairs can be provided by our employees, and in an emergency, they can be called at night.”
text: michael krasavin
TABLECLOTH BY THE PATH
$15,000 is enough to open a small cafe near the highway, and the money invested will be returned in a maximum of a year. The main thing is to get permission from the authorities and not quarrel with the locals
There is practically no competition among the owners of roadside cafes, hotels and service stations. Even along the busiest highways of Ukraine, catering establishments are found approximately every 15 km, gas stations - 25–30 km, service stations - 50 km, hotels - 67 km. On less busy roads, these figures are almost three times higher. And this despite the fact that many roadside establishments operate with a profitability of 100%, and the annual turnover, for example, of a small restaurant, exceeds 700 thousand UAH.
On a low start
Anatoly Bortenev, the owner of the Bornito company (a cafe on the Kyiv-Kharkiv highway not far from the capital), started his business in 1995. For $500, he bought a metal pavilion, leased land near the highway, and agreed with a metropolitan company to supply food. Initially, the entrepreneur planned to open a grocery store, but quickly became convinced of the low profitability outlet. According to Anatoly, a roadside shop makes a profit only if it is located on the territory of the village. Otherwise, the profitability is low - most motorists prefer to buy products in the capital, which is not so far away. Therefore, over time, the businessman converted the store into a cafe: new premises were gradually completed to the pavilion, expanded and improved. As a result, by 2000, the former stall was transformed into a solid roadside establishment with a separate kitchen, two halls for visitors, a billiard room and several lounges in the attic. Anatoly estimates the total amount of investments in his business at about $20 thousand. According to the entrepreneur, the market value of his cafe, taking into account the location and buildings, exceeds $1 million.
The business of Yevgeny Borisov, the owner of a service station on the Odessa highway, is developing no less successfully. The businessman has been working "on the high road" for almost five years. Initially, Evgeny provided only tire fitting services, but clients often turned to the auto repair shop with other problems. Demand creates supply, so the entrepreneur decided to expand the range of services provided. Two years ago, he received an $80,000 loan to set up a full-fledged service station. With these funds, Evgeny built three boxes, a residential house for mechanics (it was planned to work around the clock), an overpass, purchased lifts, tools and a tow truck. The initiative turned out to be successful: in less than a year, Mr. Borisov paid off the bank in full. Evgeny initially focused his service station on servicing cars, but now he plans to carve out some more space for truck repairs. In his opinion, this is no less profitable and promising than working with passenger cars.
Permissive red tape
Entrepreneurs who own various establishments along Ukrainian roads say that the main obstacle to their business is the difficulty of obtaining permits. According to Anatoly Bortenev, permission to start construction can be expected for several years. Moreover, this problem is relevant not only for beginners, but also for entrepreneurs who want to expand an existing business. “I planned to build an indoor pool on the territory of the cafe, however, remembering the unpleasant experience of communicating with government agencies, postponed the implementation of this idea until better times,” complains Mr. Bortenev.
Another problem of roadside cafes is young people living in the surrounding villages. According to Anatoly, young people abuse alcohol, especially on weekends: “Rare Friday or Saturday ends calmly. Almost every week, locals either arrange a showdown among themselves, or try to provoke a fight with visiting visitors. Of course, this scares away customers. Therefore, we have to hire security guards for the weekend, which at least somehow restrains the brawlers.
Maintenance station owners have a different kind of problem. First of all, with the supply of spare parts. “We buy the most popular units ourselves,” says Evgeny Borisov. “But it is impossible to stock up on all possible parts for all cars, and without the delivery of components, work stops.” The businessman solved the problem with the delivery of spare parts simply and efficiently: he agreed with partners (owners of car dealerships in the nearest settlements and Kyiv) that the necessary parts would be sent on a call with the nearest passing bus or minibus.
A common problem for all roadside establishments is a lack of staff. There is a catastrophic shortage of qualified cooks and auto mechanics who are ready to work outside the city. They try to solve the problem by involving local residents, but this trick is not always successful. Often, rural specialists allow themselves to go to work drunk or not go out at all, be rude to customers, and perform their duties carelessly. “All hope is on folk craftsmen. Oddly enough, among the residents of the surrounding villages, we found several real nuggets who do the work accurately, attentively and on time. But this is the exception, not the rule,” complains Mr. Borisov.
Roadside Picnic
So far, there is competition between roadside services only on the central highways of Ukraine. “Compared to other highways on the Kyiv-Kharkiv highway, competition is high: various eateries are found every 10–15 km. We are fighting for the client, trying not only to keep low prices, but also to improve the quality of products and services,” Anatoly Bortenev shares his experience. An important role in attracting and retaining customers is played by the reputation of the institution. Poor service will scare away not only one visitor, but also his friends and acquaintances.
Evgeny Borisov agrees with Anatoly: “There are competitors everywhere, but the client does not know where the car will break down. Nevertheless, when choosing a service station to which a motorist will arrive, reputation plays a key role. Drivers who constantly drive on the same highway know well where the work will be done better and cheaper. On occasion, they will willingly tell their “broken” comrades where to turn.” Another recipe for success from Mr. Borisov: do not neglect orders from local residents. As practice shows, they also often seek qualified help. There are special discounts for residents of nearby settlements at Evgeny's service station.
$15 thousand is enough to open a small roadside cafe for 15-30 seats 100-150 km from Kyiv. Moreover, the main expense item is the cost of obtaining permission from local authorities and concluding a land lease agreement. On the other hand, if it was possible to agree with the rural "bonzes", the investments will be returned within six months or a year from the moment the cafe or restaurant opens. Profitability depends on the business of the route, the availability of similar establishments and the quality of the products offered. In some cases, it can reach up to 200%, and the average for the market is 50-100%.
To open a service station, a large amount will be required - from $50,000 for servicing cars and from $100,000 for repairing trucks. Accordingly, the payback period is longer: at least three years. The profitability of roadside service stations is quite comparable to the profitability of ordinary catering establishments: 40–80%, depending on location and specialization.
text: michael krasavin
Published in №13-2008Tags: Opportunities_for_neighbors

Tags: What, business, open, on, track

A simple example of how a highway helps to earn not only on a national scale, but also ...

June 30, 2015 ... We have summarized business ideas about what can be opened next to the road, ... To implement the idea of ​​​​a serious business on the highway, you need ...

What small business to open in the village from scratch: 7 successful examples

The village, first of all, is a platform for the production of agricultural products, but the processing business also has good prospects. The closer it is located to the sources of raw materials, the lower the cost of transportation and storage. Large processing and trade enterprises are interested in expanding deliveries from domestic manufacturers.
Now there is a favorable environment for starting a business in the countryside, and many entrepreneurs are taking advantage of the opportunities that are opening up. Investments in agriculture, animal husbandry are a good tone and a demonstration of patriotic feelings. Please note: people do not hesitate to ask for help, send applications for participation in all possible support programs in order to receive a grant, subsidy. There are many of them, both at the federal and local levels.
In December 2015, the head of Rosselkhozbank, Dmitry Patrushev, was awarded the title of Banker of the Year by the Association of Russian Banks. Despite the sanctions of European and American partners, the bank expanded its financial support for agriculture this year. The volume of loans issued outstripped the average market indicators.
The review contains 7 real examples. The choice of successful entrepreneurs helps to understand what kind of business you can do in the village, gain determination and start your own business.
Interesting business ideas implemented in the countryside
1) Vending milk machine
Mordovia, Kovylkino, Krutenkoe village
Rinat Churakov lives in a small town with a population of 20,000 people and used to be engaged in the provision of consumer services. The idea for a business in the village came while looking for a place to country house at the sight of fields overgrown with weeds. In three years, with the help of a bank loan, he created modern complex for European milk production. When the purchase prices for it fell 4 times compared to retail prices, I thought about creating my own sales network. Analyzing the market, I came to the conclusion that vending is highly profitable. Buying and installing two expensive machines, I realized that the idea was risky. However, there was a queue for fresh milk on the first day. They justified themselves in 4 months, and now the businessman has purchased another 15 pieces, planning to place them already in Saransk, the capital of the republic.
2) Rest, like in the village with my grandmother
Rural tourism is rapidly gaining momentum. Reasons: the narrowing of the directions of foreign holidays, the decline in income. Fashion plays a positive role modern level service. In the Astrakhan steppe, caravans are driven along the Mongol-Tatar trails, somewhere they offer “wild” hunting, and sometimes people are attracted by the opportunity to communicate with nature, wake up with “roosters”, and not rush anywhere.
Ermaki village, along the Moscow-Minsk highway, 25 km from Smolensk.
There is no unique natural landscape or historical "estate" nearby. When 5 years ago Arkady Poterlevich started his business in the village from scratch, there were only three residential buildings. He staked on the lake: he launched fry of silver carp, grass carp, pike, perch, carp. Now there are even crabs. The fishermen pulled themselves up very quickly, and when they built 5 comfortable houses, a bathhouse, planted a garden and a vegetable garden, they began to come with their families. Now whole companies are already reaching out for collective recreation. All products in the local "tavern" are natural, there are football and tennis courts, and baths. Plans: construction of VIP cottages and a helipad.
3) Cabbage on "Indonesian" technology
Staromainsky district, Ulyanovsk region
The worst dream of a peasant is drought. The fear of losing everything in a lean year stops many who would like to start growing agricultural products. The Ulyanovsk region is a zone of risky farming, but Ilmas Sitdikov is getting record harvests using an irrigation system similar to that used for rice fields. First, he used old canals left from Soviet times to accumulate water, after they destroyed and pulled apart all the pipes of the irrigation system. Fregat sprinkling machines are working on the fields, three pumping stations, an artificial channel for supplying water from the Volga was created. Fresh vegetables are delivered to Ulyanovsk supermarkets and are in demand. According to Ilmas, no one believed in the success of irrigated agriculture. And now many adopt his experience in land reclamation.
4) Camelina oil is not made from camelina
Kuytunsky district, Irkutsk region.
Demand for eco-products is constantly increasing, with foreign consumers and investors showing particular interest in them. Camelina oil is actually made from the herb. At the beginning of the 20th century, Russia exported it, but then the culture was firmly forgotten. By taste and aroma, it resembles sesame, but richer in vitamin content, has healing properties. Artem Palchik in 2010 bought 50 kg of seeds and sowed a 1 hectare field, receiving 1.5 tons of raw materials. Now his KFH sows 60, and it is planned to expand to 100 hectares. The oil is certified, it is sold in large stores in the region, negotiations are underway on the display of goods in supermarkets. The products are awarded with the diploma of the international Berlin agricultural exhibition. Abroad, this product is in good demand; in Russia, sunflower oil is still more common. The entrepreneur dreams of entering the international market.
5) Exotic birds bring in a good income
Central Federal District, Moscow region.
Chickens, geese, pheasants, turkeys and guinea fowls - about 500 heads of different birds are raised by a young couple of farmers, former city dwellers. The question of what kind of business can be opened in the village, Vladimir and Tatyana Tyurin, was not initially interested. Seven years ago, they adopted several birds to feed dietary meat to a child who had minor health problems. Then there was interest, a family farm was born. They received a grant - 1.5 million rubles only this year, they bought 4 hectares of land on them, where it is planned to build a full-fledged eco-farm. Guinea fowl were first bred for beauty, and then it turned out that this was a very profitable business. The bird does not get sick, meat and eggs are valued, used in the treatment of oncology. Previously, it was supplied only from abroad, but now, according to Vladimir, there are so many offers that they intend to bring the number of guinea fowl to 2,000 heads. The organization of agro-tourism is planned. There are no competitors, for the entire Central District there is only one such farm in Sergiev Posad.
6) If trout is cheaper, more people will buy it
Berezovka village, Kondopozhsky district, Karelia
The northern Russian regions are of little use for agriculture, but they have big potential use natural resources. Wood processing, picking, freezing, canning mushrooms and berries - all these are opportunities for creating your own business. But the main wealth is fish. The IP of farmer Nikolai Fedorenko produces about 500 tons of trout a year, and he dreams of doubling the figure. Sanctions on Norwegian fish only please him. Its red caviar, lightly salted and smoked fish were awarded the international gold medal "ProdExpo" 2015. Trout is grown in open water, far from the coast - according to Norwegian technology. In total, there are about 50 fish farms in Karelia, today their biggest problem is that they have to buy fry and food abroad. Now the farmer focuses on growing his own planting material and selling it. The problem with feed is beyond his power, this is a task for biologists. In Berezovka and Kondopoga there are two shops with his products, numerous tourists are eager to see and fish directly from the lake.
7) Sheep farming is a profitable business in the steppe regions
Beisky district, Khakassia
Lamb is rarely seen on store shelves, despite good demand. Sheep are unpretentious to food and living conditions, multiply quickly and gain weight, live on pastures until late winter. Alexander Topoev keeps a herd of about 2,000 heads. Thinking over what kind of business to open in the village, he enlisted the support of a large trading network, which now regularly supplies meat. But now he has no problems with sales, rather the opposite: his products are willingly taken by cafes, semi-finished products workshop, "Myasnaya Lavka". Recently, he won the tender of the local Administration for the purchase of 1.5 hundred sheep at once for transfer to young families. The farm is growing: he has acquired pigs of a special breed and bought several cows. To feed these animals, they had to sow oats, barley, and wheat. It took almost four years to build the business.
The lack of funds for business development is not the only problem in the countryside, in many places it is difficult to find workers. How to get out of the situation:
choose a place near regional centers, small towns with liquidated production;
buy high-performance imported equipment that requires few maintenance personnel;
they invest in social infrastructure, build houses, which attract people who are ready to move to their place of work.
State support is not "free" cheese. You will need to report on expenses, and when drawing up a business plan, do not forget about inflation. The term for receiving money is extended to six months, and in agriculture, like nowhere else, the road is a spoon for dinner. The “village” business also has advantages: the loyal attitude of the authorities, cheapness work force, lack of competition.

Business Plan for a cafe by the road, a cafe on the highway / Business Plans from ...

If a roadside cafe is opened on a busy section of the highway, then the profit can be compared with the income of a restaurant in the central part of the city.

Business on the highway: ideas for cafes and trade, a plan for a profitable ...

How to open your own business on the road? What types of earnings are available to everyone? How to become a successful businessman?

According to some reports, the niche of roadside cafes in Russia is only 30% filled, especially in the direction of provincial cities. At the entrance to the metropolitan area, the percentage of saturation with public catering is certainly higher, but there is still not enough cafe with good service.

Where is it profitable to build a roadside cafe

The most advantageous location of a roadside cafe is considered to be places in close proximity to the city, or on federal highways with high car traffic. Many establishments Catering can be found on the routes of the tourist destination. The main clients of such establishments are truckers, tourist groups and people traveling by private transport.

There will always be demand for public catering services, since here we are talking about meeting the vital human need for food. An indisputable fact that speaks in favor of opening a business in the field of catering is the fact that the number of vehicles on our roads is steadily growing. Roadside service development is priority in the state policy of development of small and medium business.

Step-by-step plan for opening a cafe on the highway

Building a roadside cafe starts with a choice land plot. As a rule, land plots along the highway, located outside the settlement, are state property. You can get a land plot for the construction of a roadside cafe, if the site belongs to the administration of the city or district, only at auction. In order to participate in the auction, it is necessary to submit an application for a land plot for the construction of a cafe to the state property management committee. After that, a long (at least 3-6 months) procedure for registering a land plot for bidding will begin and it’s not a fact that you will win it. After all, information about the auction should be officially published in the print media in order to obviously attract other entrepreneurs to the competition. You need to be ready for this.

Land owned by a private person is much easier to acquire. As a rule, private lands are located inside the settlements through which the federal highway passes. But the cost of land in this case depends on the owner's appetite, because he knows the price of the "golden" place. How to agree here.

When choosing a land plot, it is necessary to take into account the possibility of connecting to engineering networks. A roadside cafe, like the entire catering business, is highly dependent on communications. The establishment will require electricity, gas and water supply to operate. Mandatory is the construction of sewerage and ventilation systems. The cafe is considered a favorite place for visiting various regulatory authorities, including Rospotrebnadzor and Pozhnadzor. Control over your activities by these structures will be permanent.

How much money do you need to open a roadside cafe

According to representatives of the roadside business, the cost of building even a small cafe, subject to the availability of ready-made infrastructure, will amount to at least $100,000. Ready-made infrastructure means the presence of engineering networks, asphalt pavement, parking areas for heavy vehicles, etc. If you start construction, so to speak, in an "open field", then the costs will be 3-4 times higher. We are talking about at least $ 500 thousand, and again, this is the minimum cost.

The higher the start-up costs, the longer the payback period of the business. A small roadside cafe, under good circumstances, can pay off in 2-3 years. Larger roadside complexes with bedrooms and other infrastructure pay off in 5-6 years. This is normal for this kind of business.

The choice of interior in a cafe by the road

As for the interior, on the one hand, the cafe should be cozy, comfortable and nice. At the same time, there is no need to turn the interior design of the cafe into “pathos”, this will only scare away guests. Even if you have a high-quality kitchen, such an interior will give you the idea that everything is expensive for you and the client will simply leave without placing a single order.

Additional bonus for tour bus drivers

One method of attracting customers to cafes is free lunches for tour bus drivers. This technique is used by some cafes in the southern direction of Russia. In this case, everyone wins. The cafe gets a large number of "hungry" tourists, and the driver gets a free lunch. An additional flow of customers is provided by the construction of a free outdoor toilet.

Delicious and high-quality food is the main factor in the popularity of the cafe

It's one thing to lure a client, it's another thing to make him visit you again and again. In roadside cafes, not only the quality of dishes is important, but also the speed of their preparation. After all, it often happens that a crowded restaurant stops near a cafe. tourist bus. In a cafe, in this case, a huge queue forms and not everyone has time to take lunch. People remain dissatisfied, and the institution loses revenue. To prevent this from happening, the main dishes should always be ready by the time a large flow of guests arrives.

The most popular in the roadside cafe is the classic menu. Often, the use of mixed cuisine does not lead to the best result. Usually, people on the road prefer to order simple meals that they eat at home. For example, fried potatoes with meat, chicken soup or borscht. Among the delicacies, pork kebab is still in demand.

How much can you earn serving visitors to a roadside cafe

According to entrepreneurs, the best average check similar establishments - no more than $ 10 (300 rubles). If the price tag is set more expensive, people simply will not go to the cafe. People who visit a roadside cafe do not need the same thing as from city restaurants. Value for money comes to the fore. That is why the most relevant offer is a business lunch, as it satisfies these two criteria. Its presence on the menu is a must.

As in any restaurant business Word of mouth is very important for a roadside cafe. Many truckers communicate with each other through individual walkie-talkies, and exchange opinions about good establishments where you can have a tasty and inexpensive lunch. Therefore, for the influx of guests, all you need to do is to start talking about you. This method of promotion is considered more effective than all kinds of banners and other outdoor advertising.

Remember that the most important thing in a roadside cafe is quality cuisine. Neither the design nor the location of the cafe will save your business if you start saving on the quality of the prepared dishes. Simple and tasty Russian cuisine, fast service and reasonable prices are key elements in the success of the young roadside business.