Approximate data:
- Monthly income - 958,000 rubles.
- Net profit - 341,105 rubles
- Initial costs -1,921,200 rubles.
- Payback - from six months.
In this article, we will talk about such a type of business as a fitness club and try to write detailed business plan fitness club with calculations.
Market analysis
The fitness industry is getting more and more popular these days. This is due to the desire of people to be healthy. And if at the time of the appearance of the first such clubs these were premium-class establishments, today such services are available to almost anyone.
In Russia, classes in fitness clubs appeared only 20 years ago. At the same time, people are more willing to go to Russian establishments than international ones, whose share is only 1% in the total mass of fitness centers.
The number of clubs increases by 20% annually. This is due to the desire to be like European neighbors. Today, there is an increased demand for the services of fitness clubs. Because being healthy is fashionable.
According to the results of research conducted by analysts, it turned out that most often people go to such establishments in order to become even more beautiful and well-groomed. Almost two times behind the next factor of motivation - psychological tone. But in the third and fourth places are the improvement of physical fitness and spending free time, respectively.
As it turned out, most often fitness clubs are visited by women. Their total share is 70%, that is, more than 2 times more than men.
If we talk about age characteristics, then more than 50% of visitors are young people aged 18 to 24 years.
Most often, fitness clubs are visited by people with an average income, less often - wealthy. It is also interesting that people without income make up a quarter of all visitors.
It is also noteworthy that most often people with higher education go to such institutions.
Based on the data obtained, it is possible to portrait potential buyer : for the most part, these will be young women (18-34 years old) with an average income, with some kind of education; their main goal will be the aesthetic component. Also, it will be about the same age men who are interested in their health and increasing physical capabilities. Thus, we can conclude that when developing a business plan, you need to pay most attention to people with an average level of income.
If we talk about competitors, then these will be well-known chains of fitness clubs in the first place. To a lesser extent, individual establishments will compete. Firstly, they will not be able to serve a large number of the population, and secondly, hardly anyone knows about them either. Therefore, the main competitor will be well-known branded places that have already captured part of the market. We will have to fight with the help of lower prices, the qualifications of workers, as well as the quality of services provided.
I would like to note that Russian market fitness services has a huge potential, because not so many people go to clubs today - there may be many more.
The most profitable niche will be family fitness. Firstly, this industry is not yet so developed. Secondly, several family members will be immediately involved. The main income will presumably come from gym goers. For this type of service today the most high demand among consumers.
SWOT analysis
| Strengths:
Use of modern concepts, techniques. Good club location. Quality equipment. Relatively low cost. |
Weak sides:
Narrow range of services. The need for major financial investments in opening and advertising. |
| Capabilities:
Offering lower prices than competitors. Finding your regular customers by attracting them. Further development, which will allow opening a network of fitness centers. Attracting those trainers who already have their own client base. |
Threats:
Rapid growth in the number of competitors. Economic instability. Low attendance. The emergence of serious online fitness clubs that are already known to the consumer. |
Opportunity Assessment
The fitness center will be open as follows:
Total: 80 hours per week.
Seasonality of demand for this species services are generally non-existent, except in summer time the number of visitors is slightly reduced.
In the future, it is possible to increase demand and attract new customers by expanding the range of services, providing related services (selling sports nutrition, branded sportswear bar opening).
Organizational and legal issues:
- You need to start with a choice. For the first time, you can limit yourself to registration or LLC. The first option is the most attractive because of the simple registration procedure and loyal methods of taxation. In addition, opening an IP most often involves just working with individuals and not legal ones. OKVED codes, most likely, in cases of opening fitness centers will be as follows:
- 04 - Health and fitness activities.
- 61 - Activities of sports facilities.
- 62 - Other activities related to sports.
This point should be addressed Special attention. All activities must be reflected in an extract from YRGIP (for private entrepreneurs) or from (for LLC).
- Passing an inspection in Rospotrebnadzor (permission is not necessary to obtain to start work). They check the available documents for ventilation, air conditioning, housing office documents (if necessary), as well as medical records of workers in contact with visitors.
- Passing a fire inspection. Here you also need to prepare for their arrival. There must be emergency exits and fire extinguishers.
- No licenses are required either. This can be done for a more trusting relationship on the part of customers.
- Choice of taxation system. As a rule, choose. The tax is paid either at 6% of total income, or 5-15% of the difference between income and expenses (the percentage for each region is set separately, but most often it is exactly 15%).
- We also recommend accepting payments from your customers via bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.
It is worth remembering that each visitor to the gym has 6 m 2, and fitness or aerobics - 2 m 2.
Rented premises:
This will be a commercial space. It is best to choose one of two options:
- city center (plus in the number of visitors, minus in the high cost of rent);
- sleeping area (plus at an affordable price, but the level of visitors will be lower than in the first option).
There must be a room in the locker rooms for equipping showers.
Calculation of the area of the room:
- halls for fitness and aerobics - 2 m 2 * 15 people = 30 m 2;
- gym- 6 m 2 * 15 people \u003d 90 m 2;
- locker rooms - 2 pcs. * 25 m 2 \u003d 50 m 2;
- reception, corridors = 50 m2.
Total: 200 m2.
Based on an average attendance level of 15 people.
Service Description
In the fitness center you can visit:
- gym (continuous work, that is, 80 hours a week);
- aerobics (20 hours a week);
- step aerobics (10 hours a week);
- yoga (15 hours a week);
- dance classes (20 hours a week);
- strength training in the fitness room (15 hours a week).
Registration can be made by phone or directly on the website of the fitness center. In addition, visitors can use free wifi, bottled water.
In the future, it is planned to expand the range of services. It can be not only new types of group activities, but also other activities.
You can also sign up for personal training sessions at the gym.
To attract more customers, it is worth choosing experienced people when hiring. It is desirable that they have their own customer base, which will provide part of the flow of visitors.
marketing plan
It is worth thinking about the cost of the services provided. This should be a competitive price, but not too low. Attention must be paid appearance halls and the entire fitness center, as well as the quality of the equipment and the professionalism of the working trainers.
The ideas of opening a phyto-bar or a massage parlor later will be interesting.
- distribution of leaflets, flyers;
- advertising on the Internet social networks, contextual advertising etc.) and the media;
- signboards;
- SMS mailings;
- ads on radio and television (if finances allow);
You can also attract various promotions- for example, free admission to pre-holiday days or on your birthday. In a word, tools for influencing potential clients huge multitude.
In general, you should think about the prices in advance, calculate the cost of club cards, ways to promote them.
It will be important to create your own website even before opening. And at the same time make it not only beautiful, but also informative and convenient for the client. Forms can be added feedback, surveys, the possibility of discussions, online purchases, bookings, viewing the completion of a particular lesson by visitors.
Be sure to choose your own strategy. After attracting a part of the population, it is worth thinking about marketing moves that can bring other segments of the population to the fitness center.
Calculation of planned revenue
| Price per lesson (1 hour, gym unlimited) | Number of lessons per month | Occupancy (maximum 15 people) | Total income | |
| Gym | 200 r. | 160 | 10 | 320 000 rub. |
| Aerobics | 250 r. | 80 | 9 | 180 000 rubles |
| Step aerobics | 300 r. | 40 | 9 | 108 000 rubles |
| Yoga | 250 r. | 60 | 8 | 120 000 rubles |
| dance classes | 250 r. | 80 | 7 | 140 000 rubles |
| Power training | 250 r. | 60 | 6 | 90 000 rubles |
| Total | 958 000 rubles | |||
Monthly income will be 958,000 rubles.
Production plan
To start work, it will be necessary to carry out repairs and installation of equipment. The repair will include bringing the premises into proper shape, installing showers, mirrors in the halls, installing lighting fixtures, air conditioners, fire extinguishers and more. The total cost will be 1,000,000 rubles.
Equipment will be needed mainly in the gym. It also includes equipment for training in the fitness room, including mats, special balls, step platforms, weights. The total cost will be equal to 600,000 rubles.
You will also have to buy furniture:
- table (1pc);
- chair (10pcs);
- benches (33 pieces);
- lockers (30pcs);
- reception desk (1pc);
- armchairs (2 pieces).
The total cost will be: 65,800 rubles.
And also you will need to purchase equipment:
- laptop (1pc);
- music center (2pcs);
- printer (1pc);
- refrigerator (1pc).
Total: 55,000 rubles.
| Job title | Number of staff units | Payment method | The size wages(including insurance premiums and taxes) | General payroll |
| Administrator | 2 | Salary | 25 000 rub. | 50 000 rubles |
| Trainer at the gym | 4 | Percentage of revenue (10%) | 32 000 rubles | 128 000 rubles |
| Aerobics and dance trainer | 1 | Percentage of revenue (10%) | 32 000 rubles | 32 000 rubles |
| yoga trainer | 1 | Percentage of revenue (15%) | 18 000 rubles | 18 000 rubles |
| Step aerobics and strength trainer | 1 | Percentage of revenue (15%) | 29 700 rubles | 29 700 rubles |
| Cleaning woman | 2 | Salary | 15 000 rub. | 30 000 rubles |
| Total: | 287 700 rubles | |||
Trainers in the gym work in pairs. They help visitors.
Administrators and cleaners work in shifts.
All trainers must be qualified and experienced. It is desirable that they be known to a wide range of people in the city. It is also possible to combine work with other types of employment.
Classes may change from month to month.
Wages are issued twice a month - in the middle and at the end of the month.
The duties of the administrator include receiving phone calls, processing applications from the site, filling it out, processing documents and accepting funds.
organizational plan
| 1 month | 2 month | 3 month | |
| IP registration | 6 800 rubles | ||
| Conclusion of a lease agreement | + | ||
| Competitiveness analysis | + | + | + |
| Carrying out advertising | 100 000 rubles | ||
| Site creation | 15 000 rub. | ||
| Repair and refurbishment | 1,000,000 rubles | ||
| Furniture | 65 800 rubles | ||
| Purchase necessary equipment | 600 000 rubles | ||
| Purchase of equipment | 55 000 rubles | ||
| Purchase of a cash register | 15 000 rub. | ||
| Conducting the Internet | 600 r. | ||
| Installation of furniture and appliances | |||
| Personnel search, training | |||
| Ordering clothes with company logo | 45 000 rubles | ||
| Purchase of water supplies | 3 000 rubles | ||
| Video surveillance installation | 15 000 rub. | ||
| Total | 1 921 200 rubles | ||
The lease agreement should not be concluded for a year, the money invested may not pay off. It is best to agree on a job for the long term. Preferably 5 years. Finding such a tenant will not be easy, but it is still possible. It is worth considering the option of a small increase in the price of rent, as a last resort.
Financial plan
Income (monthly) - 958,000 rubles.
Initial costs - 1,921,200 rubles.
Recurring costs (calculated per month):
Profit before tax, therefore, will be equal to - 958,000 - 556,700 \u003d 401,300 rubles.
We calculate taxes according to the formula 0.15 * (Income - Expenses) - 0.15 * 401,300 \u003d 60,195 rubles.
Net profit will be - 401,300 - 60,195 \u003d 341,105 rubles.
Payback period - 1,921,200/341,105 = 5.63. Therefore, the project will pay off in six months.
Risks
| Risk | Probability of occurrence | Ways to avoid | Possible threats |
| External | |||
| Crisis, economic instability, rising inflation | Medium | Insurance, purchase of necessary supplies | Decrease in profits, losses are possible |
| Changes in legislation | Low | Detailed drafting constituent documents, including the charter | The need for re-registration, paperwork, suspension of activities |
| Changing the ideology associated with a healthy lifestyle | Low | Development of a client base, massive advertising | Decrease in demand |
| Increasing competition | high | Development of new methods, improvement of the quality of services | Decrease in profit |
| Internal | |||
| Equipment breakdown | high | Timely inspection, purchase of additional units | Decline in the quality and quantity of services provided |
| Employee incompetence | Medium | Passing training, obtaining certificates, constant attendance of seminars, master classes | Decrease in the quality of service, the number of customers |
| Obsolescence of equipment | Medium | Purchase of new equipment, replacing it with the most technologically advanced | Decline in the quality of services provided, lack of competitiveness |
| Bad placement | high | Carrying out marketing and geomarketing research | Profit less than expected, lower profitability and payback |
The most important thing to remember is that you can not save on repairs and equipment - these are one of the most important components of success.
According to marketers, any fitness center pays off in less than 2 years. If the job was done right, of course.
Do not stop there - expand, open another fitness center, add new services (pool, sauna, massage, beauty services, and so on). Fame among consumers will be free advertising. People will want to come to you, because they are already convinced of the quality of the services provided in the fitness center.
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!
- Description of products and services
- Room selection
- Recruitment
- marketing plan
- Financial plan
- Permissions to open
- Similar business ideas:
Business plan for opening a fitness club in a rented building in a city with a population of 800 thousand inhabitants.
How much money do you need to open a fitness club
According to preliminary calculations, the organization of a fitness club in a room of 450 square meters. m. will require investments in the amount of 7,500,000 rubles:
- Deposit for renting premises for the period of repair (4 months) - 250,000 rubles.
- Repair and redevelopment of the premises - 1,100,000 rubles.
- Exercise equipment (power and bicycle simulators, Treadmills etc.) - 2,500,000 rubles.
- Arrangement of the club (furniture, locker rooms, showers, relaxation room, fitness bar) - 2,000,000 rubles.
- Solarium, room for spa treatments and massages - 1,000,000 rubles.
- Business registration, permits - 100,000 rubles.
- Advertising budget (website creation, outdoor advertising, etc.) - 250,000 rubles.
- Other expenses - 300,000 rubles.
Description of products and services
Our club will offer clients following list services:
- Gym and cardio rooms;
- Aerobic programs for adults (yoga, strength programs, Dance Step, etc.);
- Martial arts (kudo, combat sambo, self-defense);
- Sports games (table tennis);
- Solarium;
- Massage;
- Fitness bar;
- Children's fitness programs;
- Services of a personal professional trainer.
The club will be open from 07:00 to 22:00. According to preliminary calculations, one client will bring the organization from 35 to 50 thousand rubles in revenue per year.
Download fitness club business plan
Room selection
A room of 450 sq.m. will be rented to accommodate the fitness club. on the first floor of an office building. The choice of the optimal location is determined by the following criteria:
- Proximity to the city center;
- Convenient access roads, good parking, availability of bus and tram lines;
- Distance from residential buildings.
The room meets all requirements, including compliance with the requirements of Rospotrebnadzor:
- SanPiN 2.1.2.2645-10 “Sanitary and epidemiological requirements for living conditions in residential buildings and premises”;
- SanPiN 2.2.1/2.1.1.1278-03 " Hygiene requirements to natural, artificial and combined lighting of residential and public buildings”;
- SanPiN 2.2.4.548-96 “Hygienic requirements for the microclimate of industrial premises.
The building has all the necessary communications: electricity, hot and cold water supply, ventilation system. Requires only redecorating premises. The lease agreement is concluded for a period of 8 years, the payment for which is 160,000 rubles per month.
What equipment to choose for a fitness club
At least 2.5 million rubles will be spent on the purchase of equipment and the arrangement of the club's premises. First of all, the following will be purchased: sports power simulators, benches, horizontal bars and bars for gymnastics, treadmills and exercise bikes, hyperextensions for training the rectus back muscles, equipment for powerlifting, simulators with a separate load of the Hammer series, dumbbells, weightlifting bars and olympic barbells, press trainers. In addition, it will be necessary to equip a room for spa treatments and massages, a solarium room, a relaxation room, showers, changing rooms, a staff room and an administrator's room. Also, some of the funds will be spent on the construction of a fitness bar and the purchase of necessary products. In total, at this stage, it is planned to invest about 6 million rubles.
Recruitment
Special attention will be paid to the recruitment of personnel for the fitness club. The face of the club is professional coaches. At least two coaches will be present in the gym during training sessions, ready to answer any questions from visitors. Only people with a sports education will be hired. From time to time, the coaching staff will be trained and certified for knowledge in the field of modern fitness. In addition to trainers, a manager, administrators, an accountant, a cleaner and security guards will be employed. The total staff will include 12 people. The monthly wage fund will amount to 216 thousand rubles per month.
What taxation system to choose for a fitness club
As an organizational and legal form, a company will be registered with limited liability with two founders. The most suitable taxation system for a fitness club is the simplified tax system, 15% of the organization's profit.
marketing plan
Carrying out a set of events to promote the club's brand and services deserves special attention. Per organization advertising company it is planned to spend at least 100 thousand rubles a month during the period of business formation. Competition in this area is growing and it is not possible to make money here without the cost of promoting services. Among options business promotion, we see the following events:
- Outdoor advertising (banners on the highway on the way to the club, billboards);
- Spreading flyers and booklets in the locations of the potential audience of customers (primarily office centers);
- Advertising in the media (radio, magazines, newspapers);
- Holding contests and promotions, including with the help of online services (“biglion”, “couponator” and others);
- Creation and promotion of your own website.
Attention to the last point will be special (website), because through world wide web today more and more people are finding services. According to a report by the Yandex search engine, the phrase "fitness club" is requested about 400,000 times a month (more than 15,000 times in Moscow).
Financial plan
The fixed monthly expenses of the fitness club according to the business plan will be:
- Rent - 160,000 rubles.
- Salary + insurance contributions (12 people) - 280,000 rubles.
- Utility expenses - 70,000 rubles.
- Advertising - 100,000 rubles.
- Expendable materials ( drinking water, bathroom cosmetics, towels, paper, etc.) - 30,000 rubles.
- Equipment depreciation - 35,000 rubles.
- Other expenses - 20,000 rubles.
Total per month - 695,000 rubles. Thus, the estimated annual cost of maintaining a fitness club will be 8,340,000 rubles.
Income
- The average revenue from one regular customer per year is 35,000 rubles.
- The number of regular customers per year - 350 people.
- Revenue per year - 12,250,000 rubles.
How much can you earn by opening a fitness club
Hence the profit before tax: 12,250,000 - 8,340,000 ( fixed costs) = 3,910,000 rubles per year. Less taxes (STS, 15% of profit), net profit will be 3,324,000 rubles. The profitability of a fitness club according to business plan calculations is 39%. With such indicators, the return on investment in the business comes in 27 - 30 months of work.
Recommended download fitness club business plan, from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
Step by step plan to start a business
- Rent or purchase of premises for a fitness club. The most important thing in opening fitness clubs is a well-chosen place for the club. In big cities, it is recommended to open clubs and gyms in the central part of the city, in business centers. In no case should halls be opened in industrial zones and on the outskirts of cities; visitors will not go there, even if a ski slope is equipped there. The optimal area is 450-500 sq.m. In the hall it is necessary to make cosmetic repairs, adjust the ventilation and air conditioning system.
- Registration of an enterprise and obtaining appropriate permits.
- The next step is to purchase equipment for the hall.
- The next step is to hire professional trainers and instructors. You can’t save on coaches’ salaries, as a good coach will bring good income for the owner.
Which OKVED to indicate when registering a business
- OKVED 71.40.4 - rental of inventory and equipment for leisure and recreation;
- OKVED 92.62 - other activities in the field of sports;
- OKVED 92.72 - other activities for the organization of recreation and entertainment, not included in other groups;
- OKVED 93.04 - sports and recreation activities.
What documents are needed to open
It is necessary to register a business entity: as this entity, then you need to register a limited liability company. Prepared documents are submitted to the authorities state power or in multifunctional centers public services(MFC). It is also necessary to register with the Pension Fund, Social and Medical Insurance Fund.
Permissions to open
To open a fitness club, you must obtain permission from the district administration to open a business, permission from Rospotrebnadzor. In addition, you must obtain permission from the sanitary and epidemiological supervision and fire service. Club employees must have medical books.
Training technology
- The coach or administrator meets the visitor at the reception;
- Gets acquainted with the client, identifies the purpose of visiting the club, conducts initial testing, the client fills out a questionnaire.
- Based on the results of the initial testing, the coach selects a training program. Introduces the available simulators, explains the rules for launching simulators and safety precautions.
- Then a warm-up is carried out, lasting 10 minutes. The entire workout takes 50 minutes.
- After the warm-up is done, stretching exercises are done, up to 5 minutes.
- Then the main training is carried out, the duration is 25 minutes. The trainer selects the simulator, determines the number and intensity of exercises.
- Final part, 10 min.
A hitch in the cardio zone 5-7 min. The trainer determines the hitch program, checks the pulse on the cardio simulator. After the hitch is completed, stretching exercises are carried out, lasting 3-5 minutes.
Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a gym business plan based on the fact that this business has a large number of potential customers - the middle and upper classes of the population will be happy to visit the new gym. The new entrepreneur cannot but be pleased with the fact that even despite great amount already open rooms, you can easily open your own business and quickly accumulate a sufficient number of visitors. The main thing, as always, is to advertise your establishment correctly and try to reduce costs to a minimum in the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.
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First of all, it is worth evaluating your capabilities - opening a huge fitness club with all the services that are available will not work for a novice businessman, there will not be enough money. We will open a gym, without unnecessary services and functions. Opening such an institution is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have stable income, no one forbids opening additional halls and providing customers with more possibilities for training and recovery, but for now consider the simplest business option in this area.
Where to open a gym
The owner of his own premises, of course, will receive more income due to savings on rent. We don't have such a place, and buying a place is a very costly business. Our gym business plan will be written based on renting a room. Now we will describe the process of finding premises with optimal characteristics for our business.
Let's decide on the number of square meters for our business - to install all the necessary equipment, we need 30-40 square meters, there will be simulators, weights and so on. In addition to the main hall, we cannot do without a dressing room and a shower room. A dressing room of 10 square meters will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several showers. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start searching for a room.
Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, quadrature and other indicators. Try, experiment in a set of parameters. We need to keep the gym costs as low as possible, so don't aim for downtown. There, rent is more expensive and all the premises have long been occupied. Look for free place in sleeping areas, basements. Finding the best option can take you time, but it's worth it. average price for 50 square meters in the basement is 30 thousand rubles.
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How to open a gym: buy equipment
First of all, you need to renovate your premises so that customers can comfortably study and enjoy it. Most likely, our basement will be in poor condition, we need to redecorate, run water to the shower and install several light sources. The repair of the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay off. Only when the hall was repaired and the light installed, you can start looking for equipment. It is very difficult to understand for a person who has never worked in this field. You need to take the advice of a specialist.
Using the services of a specialist in this field, we will be able to arrange our gym as optimally as possible for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.
A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. To equip the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym where they don’t save on them. Let's write this figure into the costs of the gym and move on to the next item in our business plan.
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Gym business plan: staff search
A small gym needs a person who will take payment, memberships and show the price list to new visitors, as well as a trainer whose services visitors can use. We'll go into detail about how it's easier to find the right person for these jobs and how you can save some money on workers' salaries. Let's not forget that we also need to clean the gym after training - this also needs a person.
The hall can be cleaned by a hired cleaner who will wash the hall once a day - after class. A cleaner earns 15,000 rubles a month on a permanent basis, we will find a person who wants to clean the hall once a day for 5,000 rubles. Don't think that this is too little - you need to save on everything in order to reduce the costs of the gym.
Any gym needs to have a trainer helping clients with advice. Professionals in this field will ask for too much wages for us to pull it. We will find a specialist in universities training trainers for gyms. Young students with bright eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piecework wage. Thinking through the gym business plan, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1500 rubles. For each client that the coach will involve in personal training, the coach himself will receive the full amount - 1500 rubles. This encourages the person to work, and if they fail, you won't pay the person for something they don't do.
You can put any person, including yourself, in the position of accepting payment - you will tell better than any employee about the advantages of your gym, how you can have a great time in it and what promotions, coaches, services are. Given that the salary of this type of activity reaches 15 thousand rubles, it is better to work on your own - and save money, and work with clients.
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Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible who want to give us their money, raising the income of the gym. We will use two types of advertising - distribution of leaflets and advertising on the Internet.
We will distribute flyers on time. lunch break near large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with a clear price for a one-time lesson and a subscription for a month. Clients do not like when there is no specifics.
very cheap and effective way advertising is advertising on the internet. Find the city's website and add information about your gym there, find the Vkontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.
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The domestic market of fitness services has already passed the stage of initial development and market formation. On the this moment it can be stated that there is high and strong competition in this area. On the other hand, most companies strive to create expensive and high-status institutions, in which, at times, the physical development of customers fades into the background. Therefore, it is worth figuring out how much it costs to open a gym and whether the business will be profitable.
In this regard, the niche of economy class gyms remains unfilled, where visitors are looking for the opportunity to work with exercise equipment at an affordable price. The project of opening an economy class gym today is more promising and less costly, so those who are planning to invest in the fitness services industry should pay attention to this segment and draw up a business plan for a gym.
Gender and pricing policy
Ideally, the new establishment should be positioned as a gym for men and women in order to increase the number of potential customers. In this regard, separate changing rooms, toilets and showers for men and women should be provided. It is also desirable to have two separate rooms.
To attract visitors, you need to offer them reasonable prices for visiting the gym. The cost of one hour of classes in the economy class hall should be significantly lower than in status fitness centers, in accordance with the services provided and the level of service. Judging by the opinion of those who are already engaged in such a business, the optimal price reaches about 150 rubles for an hourly subscription, it is important to remember this when drawing up a business plan for a gym.
Finding suitable premises and working hours
The floor area for the gym should be at least 150 m². It should be borne in mind that in addition to the halls for classes, it is necessary to allocate space for the accompanying infrastructure:
- locker rooms;
- wardrobe;
- administrative premises.
The classrooms themselves will occupy only one third of the total area.
As for the opening hours of the institution, you need to take into account the fact that the lion's share of customers visit the gym after work, in the afternoon. Nevertheless, at first it is desirable to organize as long a working day as possible, up to a round-the-clock one, in order to satisfy all potential customers and understand what hours the largest flow of visitors visits.
On weekends and holidays, the institution must necessarily accept customers, because for many of them a free day is an additional opportunity to work out in the gym.
How to open a gym - the choice of equipment for a fitness club
A set of exercise equipment in the gym should satisfy the desires of the maximum number of customers. The wider it is, the better. But, given that the budget is limited, and the institution itself is positioned as an economy class, you should not count on new equipment, due to the high cost and long payback period.
Used simulators are often not inferior to new counterparts, while saving a decent amount of money. Approximate cost of used equipment, based on 2 halls of 30 m² each:
- 6 simulators for the press: 12 thousand per unit, total 72 thousand rubles;
- 2 integrated power simulators: 12 thousand per unit, total 24 thousand rubles;
- 2 treadmills: 17 thousand per unit, total 34 thousand rubles;
- 6 exercise bikes: 15 thousand per unit, total 90 thousand rubles;
- 4 rowing machines: 10 thousand per unit, total 40 thousand rubles;
- 6 wall bars: 2,000 per unit, 12,000 rubles in total.
The total cost of such a set will be approximately 272 thousand rubles.
In addition to exercise equipment, you need to purchase other equipment and furniture for the fitness club (the cost is approximate):
- furniture in the lobby and administration offices: 120 thousand rubles;
- furniture in the waiting room: 35 thousand rubles;
- a pair of computers: 50 thousand rubles;
- lockers for storing personal belongings and clothes: 60 thousand rubles;
- MFO (or a separate printer and copier): 24 thousand rubles;
- plumbing for toilets and showers: 65 thousand rubles;
- carpets / flooring: 15 thousand rubles;
- TV and audio system: 16 thousand rubles;
Together with simulators, the total amount of funds for equipment will amount to 657 thousand rubles. Accordingly, the size of the depreciation fund will be equal to 131.4 thousand rubles (20% of the cost of equipment).
Intangible assets
This category includes the costs of setting up a business and paying state registration premises lease agreements. Intangible assets will cost the founder 5 thousand rubles with depreciation deductions of 500 rubles a year.
Recruitment and working time calculation
To calculate the required number of employees of the future fitness club, you must first calculate the number of working hours per year.
If the gym will work seven days a week, then the number of working days per year will be 351, minus sanitary days and public holidays. According to the requirements of the Labor Code, employees must be provided with 2 days off per week (101 days per year), as well as 24 days of vacation. Another 14 outputs should be discarded to eliminate good reasons and force majeure. The remainder is 212 working days of 8 hours, which equals 1696 working hours per year per employee.
2 halls of the institution work, on average, for 12 hours over 351 days, in total 8424 hours per year. It would take 5 instructors to cover this number of hours.
Based on the figure obtained at 4212 hours of work per year for one hall (8424: 2), it is possible to calculate the optimal number of employees in other positions. The maintenance of one room of the hall will require 4212: 1696 = 2.48 employees per one workplace(this applies to administrators, security guards and cleaners). AT staffing the director and accountant of the enterprise must be present. It turns out the following minimum list of employees (16 people in total).
- instructors: 5 people;
- administrators: 3;
- guards: 3;
- cleaners: 3;
- accountant: 1;
- director: 1.
Amount of production costs
In addition to the funds that will be spent on employee salaries, other production costs that exist in absolutely all enterprises should be taken into account. Among these cost items for the gym can be identified:
- direct costs;
- the cost of maintaining fixed assets;
- expenses for the maintenance of the enterprise;
- depreciation expenses;
- implementation costs;
- management costs.
In addition, instructors' salaries will be considered a direct cost, while all other employees' salaries, together with office expenses, will be included in management costs.
After the payroll fund, the second place in terms of scale in the list of expense items is the rental of premises, which will cost about 160 thousand rubles a month. It is important not to forget about this cost item when drawing up a business plan for a gym.
Other monthly expenses:
- payment utilities: 60 thousand rubles;
- marketing: 5 thousand rubles;
- office expenses: 3 thousand rubles;
- phone: 200 rubles.
Overall volume production costs for the year is: 160,000 + 60,000 + 3,000 + 5,000 + 200 = 2,738.4 thousand rubles.
Fitness club payroll
Having decided on the number of employees, you can calculate the amount of the payroll of the enterprise. Monthly salaries of full-time employees:
- instructor: 20 thousand rubles;
- administrator: 15 thousand rubles;
- security guard: 10 thousand rubles;
- cleaner: 10 thousand rubles;
- accountant: 40 thousand rubles;
- director: 50 thousand rubles.
Thus, the total amount of the wage fund will be equal to 295 thousand rubles per month or 3540 thousand rubles per year: 12 * (5 * 20 + 3 * 15 + 3 * 10 + 3 * 10 + 40 + 50).
Gym Income Planning
When the volume of all costs associated with doing business is known, it is possible to calculate the planned revenue that an economy class gym will bring. Income will depend entirely on the number of customers, so calculating the occupancy of the hall will be the key to determining revenue.
Based on the fact that there are 2 halls, each with an area of 30 m², they can simultaneously accommodate up to 10 students. Previously, it was calculated that the institution will operate for 351 days a year (taking into account public holidays and sanitary days) for 12 hours, and for 1 hour the visitor pays 150 rubles. Thus, the estimated annual revenue of the fitness club will be: 2 * 10 * 351 * 12 * 150 = 12636 thousand rubles.
It should be understood that this is an ideal indicator, which is unlikely to be achieved in real conditions. Achieving one hundred percent workload of the gym is rarely possible.
According to entrepreneurs who opened a similar business, the average occupancy of gyms is no more than 80%. A more accurate level of estimated revenue can be recalculated using a reduction factor of 0.8. Then its annual volume will be equal to: 12636 * 0.8 = 10108.8 thousand rubles.
Calculation of profit from doing business
Knowing the amount of planned income (10108.8 thousand rubles) and the amount of annual costs (6405 thousand rubles), you can calculate the profit from the provision of gym services: 10108.8 - 6405 = 3703.8 thousand rubles per year.
Tax payments and profitability calculation
There are a number of mandatory tax deductions that must be made when owning a gym:
- tax on the maintenance of housing stock - is 1.5% of the amount of income (151.632 thousand rubles);
- tax on education - is 1% of the wage fund (35.4 thousand rubles).
The amount of tax deductions: 187,032 thousand rubles.
The balance sheet profit of the gym after tax deductions: 3703.8 - 187.032 = 3576.768 thousand rubles.
Net profit of the enterprise (after withholding income tax): 3576.768 - 703.354 = 2873.414 thousand rubles.
When dividing the balance sheet profit by the volume of trade, it is possible to calculate the specific profitability of the gym: 3576.768/10108.8 = 0.3538 or 35.38%.
Estimated profitability is: 2873.414/6405 = 0.4486 or 44.86%.
Finally
Approximate calculations allow us to conclude that by thinking about how to open an economy class gym and drawing up a business plan, it is quite possible to achieve high profitability of the project with a quick payback period.