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under armor- Type Public Traded as NYSE: UA ... Wikipedia
under armor- Inc. Rechtsform Aktiengesellschaft Gründung 1996 Sitz Baltimore, Maryland Leitung Kevin Plank (Gründer/Präsident/CEO) Umsatz … Deutsch Wikipedia
under armor- es una empresa de ropa deportiva y calzado deportivo, con sede en los Estados Unidos. Fue fundada el 29 de enero 1990 por Kevin Plank. Under Armor se caracteriza por la producción de ropa ajustada, diseñada especialmente para utilizarse debajo… … Wikipedia Español
under armor- Logo de Under Armor Création 1996 Fondateurs Kevin Plank Personnages clés ... Wikipédia en Français
Under Armor Undeniable Performance ESPY Award- The Under Armor Undeniable Performance ESPY Award has been conferred annually since 2006 on the player, irrespective of gender or nationality, adjudged to have made, in a given calendar year, the most significant, remarkable, and performance in… … Wikipedia
Armor and Company- was an American slaughterhouse and meatpacking company founded in Chicago, Illinois, in 1867 by the Armor brothers, led by Philip Danforth Armour. By 1880, the company was Chicago's most important business and helped make the city and its Union… … Wikipedia
Armor of God (film)- Armor of God Hong Kong film poster Traditional 龍兄虎弟 Simplified ... Wikipedia
Armor of God II: Operation Condor- Hong Kong film poster Traditional 飛鷹計劃 ... Wikipedia
armor- (or armor) is protective covering, most commonly manufactured from metals, to prevent damage from being inflicted to an individual or a vehicle through use of direct contact weapons or projectiles, usually during combat. While early armor tended … Wikipedia
Armor Thyroid- (thyroid tablets, USP) is a product derived from porcine thyroid glands. Each grain contains 38 micrograms of levothyroxine (T4) and 9 micrograms of liothyronine (t3). Inactive ingredients are calcium stearate, dextrose, microcrystalline… … Wikipedia
Armour, South Dakota- Infobox Settlement official name = Armour, South Dakota other name = native name = nickname = settlement type = City motto = imagesize = image caption = flag size = image seal size = image shield = shield size = image blank emblem = blank emblem… … Wikipedia
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Not many people know that since 2014, Under Armor has been pushing Adidas out of second place behind Nike.
It all started in 1995, when Kevin Plank, then the captain of the Maryland high school football team, began to notice that during practice his cotton t-shirt, an indispensable part of the sports uniform at that time, always became wet and heavy with sweat. During training, I had to change my shirt several times in order to feel comfortable on the field. “Why hasn't anyone yet invented something more suitable for sports than a regular cotton T-shirt in the summer and the same long-sleeved T-shirt in the winter? There must be something better, he mused, unaware that this simple inference would spawn perhaps the most ambitious high-tech sportswear brand ever.
Planck was never an honor student or what is called "the lucky ones in life." After graduating from college, he simply decided to achieve his goal - to create the best sports T-shirt - one that would stay dry even in the most severe heat. The first test of the material was a synthetic fabric, similar to the compression shorts, which were also part of the football uniform and, unlike the absorbent cotton T-shirt, remained dry. Kevin purchased a roll of this fabric and went to a local tailor, asking him to make a tight-fitting T-shirt "out of this." He received the order, but skipping the details, Kevin realized that if you want to make a cool T-shirt, you need to go to New York, one of the world's fashion capitals, where they know a lot about modern fabrics and sewing skills. The reward for his challenging journey was the first batch of coveted T-shirts, prototypes that he had already taken home with pride for "field testing". Planck gave it to his teammates and friends who went on to play in the NFL (US National Football League). After receiving their feedback, he went back to work, and soon appeared along with a new revolutionary microfiber T-shirt that wicked moisture away from the body and at the same time remained dry, cool and light. With a nearly perfect T-shirt in hand, Plank decides to launch his own clothing line.
To start, the company needs funds. He gets into all the loans available to him, and with about $ 40,000 in his account, he establishes a company whose first office was located in his grandmother's house in Washington. He lived on the second floor, on the first floor there was the main building and a shop, and in the basement there was a warehouse for products. The brand name was born, as usual, by accident. At first, Kevin wanted to name the company "Heart", but from the trademark office he was refused, a word too popular in advertising names. The second attempt was "Body Armor" - also a failure - the same name was given to the body armor shop. And then one day, at a meeting, Kevin's older brother casually asked, "How is this company that you are doing ... it seems, Under Armor?" Two weeks later, Kevin received trademark registration confirmation.
Twelve months later, Under Armor was awarded the first contract to supply wholesale sportswear to the Georgia Tech team. Then there were a number of orders for major league teams, all back when Under Armor was located "in the basement of my grandmother's house." At the same time, a really large order came from the NFL, it was he who allowed the company to switch to new level and move their headquarters to South Baltimore and open their own factory in Ohio. It was in Baltimore that the Under Armor team developed the prototypes for their well-known high-tech clothing lines, among them the well-known HeatGear®, ColdGear®, and AllSeasonGear® clothing for hot, cold and all-season, respectively. Now the revolution has officially begun. Also in 1996, Jeff George, one of the most popular quarterbacks of the Oakland Raiders, appeared on the cover of the extremely popular magazine USA Today wearing an Under Armor T-shirt. As Kevin Plank says, it was the day when you think “Well, now everything will go like clockwork!”. He'd been expecting his phone to be ringing with new customers and a flurry of orders since morning, but nothing of the sort happened. Then in 1999, a seemingly dizzying offer for a young brand came from Warner Brothers - they want to dress the entire cast of two films about football teams (Oliver Stone's ANY GIVEN SUNDAY and THE REPLACEMENTS) in Under Armor branded clothes. Kevin Plank was speechless with delight, but to his question "Who should I bill?" He heard a chuckle from a representative of the film company: “What else is the score?”, And this jarred him a little. It's customary in the film industry to receive countless samples of a company's products for free just to get them in the frame of a movie, but Planck, though he agreed to the deal at the time, later said, "You should never underestimate your product. Never". As a result, Warner Brothers contributed a certain amount to Under Armor's account, but it was rather conditional, not nearly comparable to the amount of clothing provided. Of course, the films contributed to brand awareness.
In 2003, Under Armor launched their first TV ad to rally all athletes under one banner, PROTECT THIS HOUSE.®. (“Protect this house.” is a call addressed more to men, which appeals to both militancy and sports passion, since in English house also means its “home” team, “native field”). And as the second part of the slogan, the answer later began to be used - I WILL ("(Yes,) I will"). Interestingly, this answer fits the slogan of Nike's biggest global sales rival: Just Do It - Under Armor: I Will.
Today, two decades later, Under Armor makes perhaps the most high-tech sportswear, footwear and equipment in the world. It is noteworthy that over the years the brand has not compromised its beliefs and philosophy of creating the best clothing for athletes in the world, for the sake of fashion, or simplification of production to enter a wider market. Under Armor is chosen not only by well-known professional athletes, but also by everyone who is sincerely interested in active movement, sports, overcoming oneself and one's abilities. The Under Armor range includes men's and women's clothing, and "unisex", a variety of patented technologies for clothing in different seasonal conditions. Under Armor is a real sign of quality, which still sincerely crowns the most comfortable, truly comfortable clothing that reflects the true spirit of the competition.
Under Armor (Ander Armor) is an American company that specializes in the production of clothing, accessories and shoes for professional athletes.
The company was founded in 1996 by 23-year-old Kevin Plank, a graduate of the University of Maryland who played American football and played for the university team. Planck started the business in the basement of his grandmother's house.
The idea for the company came to Plank after he was playing football in college and was faced with the problem of constantly wetting undershirts. The desire to get the same effect from them as from compression shorts prompted the young man to create a compression T-shirt that rids the surface of the body of moisture and heat ...
This is what Kevin Plank decided to do and, as you know, he succeeded greatly. A brand Underarmor began to be associated with the best underwear for professional athletes. In the future, competing companies (Nike, Adidas, Reebok, etc.) took advantage of his idea with pleasure.
In 1996, the company's income amounted to only 17 thousand dollars and was provided exclusively by word of mouth advertising. By 1997, Plank already had $100,000 in bookings, allowing him to rent large plant in the state of Ohio.
But the first fame and attention of consumers came to the company Underarmor when people saw Oakland Raiders quarterback Jeff George on the front page of the popular USA Today magazine wearing Under Armor mock turtleneck products.
In fact, Georgia Tech only received an order for 10 T-shirts. But these 10 yellow T-shirts opened the door for the company to big business. It was after this that the company under armor was able to conclude a lucrative contract with the famous basketball college from North Carolina (North Carolina).
The whole civilized world has learned about under armor after the release of Oliver Stone's cult film about American football called Any Given Sunday. And this is not surprising, because the main star of the film - Jamie Foxx (his character Willie Beamen), like all the team players, as one, "under the armor" wore the brand's original underwear. “Planck personally sent samples of the brand's products to the film's costume designers. And after that there was an active advertising company in ESPN The Magazine.
Now, after some time, no one is surprised by the appearance of first-tier stars in the frame, being dressed in products under armor, like, for example, the same Dwayne "The Rock" Johnson in the successful action movie Fast and the Furious - 5.
Since 2006 the company under armor launched the production of sports shoes, starting with running shoes. A little later, in 2008, she signs a contract with a young promising graduate of the school - Brandon Jennings. The latter, unexpectedly for everyone, decided not to go to college, but to go to conquer the old Europe. The first sports sneakers flaunted on the feet of the young star under armor.
Since the end of 2008, there have been active rumors that under armor swung at the holy - holy Nike - the market for basketball shoes. By developing a unique shoe design and its own patented cushioning technology, the company released the first models of basketball shoes. It was in them that Brandon Jennings made his NBA debut, scoring as many as 55 points in one of the matches.
The first tests among students of schools, universities and volunteers showed not only the highest quality of basketball shoes under armor, but also the opportunity to compete on an equal footing with more eminent firms that have settled in this market. That is why, after almost two years, the first four models of the company entered the market. under armor: Micro G Black Ice, Micro G Blur, Micro G Fly and Micro G Lite.
Offering the highest quality products at affordable prices, basketball shoes under armor won love and approval among millions of fans in all corners of the world. This allowed the company not only to strengthen its own position in this oversaturated market, but also to make a serious foundation for the future.
Not so long ago, the company under armor signed with rising NBA stars such as Deandre Jordan, Kemba Walker, Derrick Williams and Greivis Vasquez. At the same time, brand representatives actively enter into sponsorship agreements with various US universities and donate millions of dollars annually to various charitable causes. Not so long ago, the 100th authorized store was opened under armor within the US. The company plans to expand to the world market!