Entrance to Personal Area Yandex Direct raises many questions from users with whom they contact the support service. Sometimes an advertiser does not have access to their own advertising even when they are associated with Yandex.Direct. Often the reason is the lack of knowledge of how to produce it.
Typical causes of such problems are:
Features of logging in to Yandex Direct
To enter the user's personal account, you need to go to the official Yandex.Direct placement site. In the upper right corner of the resource, you need to click on the "Login" button, after which you will need to enter your Login and Password. The login is a special identifier, usually an address Email. The password is a set of characters that is used to confirm the person's authority on the site.
There are such ways to enter Yandex.Direct:
Direct supports logging in using 6 social networks: Odnoklassniki, VKontakte, Google, Facebook, Mail.ru and Twitter. When using this method, authorization will be active for several hours or until it is completed and the browser is not closed. For the next work, you will need to log in again.
Registration procedure for entering your Yandex.Direct personal account
If the user needs to create an account contextual advertising in Direct, it will not be difficult to do this. We have developed an instruction that describes the main steps of the action.
When you enter the official Yandex.Direct website, you need to click on the "Login" inscription, which can be found in the upper right corner of the page. The next step is to click "Register". To do this, enter the following data for registration:
After the whole process is completed, the user will be redirected to the page. On it, he will be notified of successful registration. There you can also see the link "My Campaigns". After clicking on it, you should choose the interface: professional or light. Next, click the "Start using the service" button, after which the center will be opened advertising campaign. As you can see, logging into Yandex.Direct is not difficult. It is important to just follow the instructions exactly.
As you know, Yandex Direct is a very popular service, the main function of which is to build interaction between advertisers, as well as those who wish to place advertisements on their resources. If you want to achieve maximum efficiency of the Republic of Kazakhstan, it is advisable to register and get at your disposal the services of a personal account.
Users of the Yandex Direct system are provided with various information, including the balance of funds, as well as a coefficient that reflects the quality of the account. This coefficient even indirectly, but still affects the size of the bet.
Yandex Direct is a popular service in Russia and the CIS
LC displays all data on the account
Personal account user Yandex Direct receives the following opportunities within the framework of this service:
- Creation and editing of campaign parameters.
- Create promotional forecasts.
- Install Direct Commander. It provides a comfortable mass change of ads.
- Completely stop and delete campaigns.
- Submit the limit of the daily budget for advertising.
To do this, simply register and enter your personal account. You can perform both actions on the page of the official resource of the service.
How to log in?
You will see a standard login form. If you have not acquired a personal account before, then just click on the registration button and enter the data in the appropriate fields. When you get to the page of your personal account, you will have the opportunity to place an advertisement. Click on the link." Place ads" and start setting up individual parameters. First you need to specify the country in which you work. Important: even if you are in one of the CIS countries, still choose Russia. This manipulation opens up an opportunity for you as individual pay for services using a card in the Mastercard or Visa system. Now there are many different agencies that are part of a single group legal entities, providing payment service to Yandex Direct for users of non-residents of Russia.
We make payment
When you start using Yandex Direct by logging into your personal account, you will need to pay for the services of the service. This can be done after setting up the parameters of the advertising campaign by clicking on the link "Shared account" in the "Pay extra" section. There you can replenish your account, thereby paying for advertising.
If you, as a user, have questions about this section, then you will most likely find the answers to them in the "Help" tab, which is located at the top right corner of the page. Direct offers its users a wide range of different payment methods, including:
- paypal;
- webmoney;
- bank card;
- Internet banking;
- bank statement and much more.
Set up your first ad campaign
Now we suggest you familiarize yourself with the algorithm for creating the RC. Directly in the field called "Type of your RK", you must place a pre-prepared text-graphic message. Next, click on the "Start using the service" button.
The campaign creation page will appear on the screen. The "Help" section details how to fill in all the required and additional fields.
What are the accounts
Previously, Yandex.Direct had two interface options: light and professional. The first was made so that those who doubt their abilities spent more money easier to get used to and not afraid of the settings. The second is the one where you can really manage the campaign and budget. Now all Yandex.Direct accounts are immediately professional, but they can be:
- client;
- Agency;
- Without VAT.
A client account is a regular one that absolutely anyone can create.
Agency is distinguished by the ability to create sub-accounts for projects, transfer control. Campaigns in it are moderated faster, their support is faster, but it’s impossible to create it as a legal entity, and it’s not so easy for him either.
Create a Yandex.Direct account without VAT - only a non-resident of the Russian Federation can. True, there are methods of circumvention and a shadow business has been established for sales to everyone.
Since the simplest and most accessible type of account is a client account, I will describe it.
Creating a client account
Mail Registration
User Settings
Now we go to https://direct.yandex.ru, click on the "Place an advertisement" button.
Choose a country. It is important to enter the correct information, because the currency and payment methods depend on it, and it will not be possible to change it later.
And immediately you need to choose the type of the first campaign.
Let me briefly explain here:
- Text-graphic ads are the most familiar and universal ads in search and on partner sites. It is better to start with them.
- Dynamic - search only. Their essence is that they are automatically created exactly for each request based on the content of the site or feed. This, at first glance, is great, at the second it is difficult. For the first campaign it is better not to experiment.
- Advertising mobile applications– shown only on mobile, the goal is installations.
Select text and image ads and click "Start using the service."
Campaign Creation
We get to the page where the general settings of the campaign will be. Since we are not creating anything yet, but only want to see our personal account, we simply select any display region, otherwise Direct will not lag behind, and click "Next".
First announcement
Here you will have to fill in the title, text and link.
Below you need to enter a key phrase.
Now you can click on "My Campaigns" at the top and view the account.
What does a Direct account look like?
Here he is. While almost empty, but still there is something to see.
Top Menu:
- "Create Campaign" will navigate through the stage just completed;
- "Word selection" will be sent to Wordstat - a query statistics service;
- "Budget Forecast" will help you see how many impressions and clicks on the selected phrases can be on average with average budgets for positions, evaluate approximate cost clique.
Total score. It is enabled by default and I do not recommend turning it off. Its essence is that the money will go to all campaigns on the account.
On the right there are two inscriptions: "Payments and documents" and "User settings". The first one will lift the accounting curtain of Yandex.Direct - the section will contain invoices, acts, reconciliations and other terrible things.
In "User Settings" everything is simpler: there you can change information about yourself, set up notifications and some other conveniences.
Let's go back to the main page. In the list of campaigns for each, you can immediately see some settings (bright - active, pale - no), activity status, number of clicks since launch, and information about the daily budget limit.
- Audience selection conditions - are needed mainly for retargeting - showing ads to someone who has already been on the site.
- Feeds - for creating dynamic ads.
- Commander is a program for creating and managing campaigns. I recommend downloading it right away, because it is much more convenient than the web interface and is simply indispensable for large campaigns.
- XLS/XLSX - allows you to upload and download campaigns in Excel. For small campaigns, it can replace the Commander, and this is convenient for automatic generation and processing.
- The API allows you to create your own applications for managing Yandex.Direct.
- The wizard for filling virtual business cards is needed to change, add to ads or delete contacts and a small description.
After the launch of campaigns, another interesting detail will appear - an indicator of the quality of the account.
It takes values from 0 to 10 and demonstrates the effectiveness of advertising. If it is below 10, the system offers recommendations. The indicator is debatable, since efficiency should be measured by payback, but as a certain guideline, you can look closely.
Now that the account has been created and briefly reviewed, we can move on to more interesting things. But more on that next time.
Watch the video on your Yandex Direct account and payment methods.
To get started, you first need to Login to your Yandex Direct account. To do this, go to the site and click on the "Login" button.
Login to your Yandex Direct account
You will see a login window for your personal account. If you don't already have account in Yandex, then click on the "Register" button and fill in the required fields.
As soon as the account is logged in, click on "Place ads" and go to the settings for the new user. The field “Your country” opens in front of you: select Russia, even if you are in the CIS countries. This is how we recommend doing it to all CIS clients. This choice will allow you to pay for advertising in Yandex Direct using VISA and Mastercard cards as an individual.
If you are in another CIS country and want to pay by bank transfer, then you should conclude an agreement with an agency in your country. It will deal exclusively with translation Money to your balance: this service has become quite popular recently.
How to pay for Yandex Direct
For detailed information For payment, go to the "Help" section in the upper right corner of the page. Next, click "Payment and payment methods" in the left column, and then "Payment methods". Now you can study in detail: in what ways you can pay for your advertising campaigns.
