It is immediately clear that the author is far from this business, as the Earth is from Mars. I've been in this business for 20 years. Shitty business, I tell you. I have nowhere to go, I can't do anything else. But in general, guys, I'll tell you, the headache is still the same. I am writing this not because I am afraid of competition. Not at all. We are the largest store in the city. But it all started in the 90s. With racketeering, cobal loans and other fun things. But now, voluntarily into it…. God forbid! I just want to warn those who are thinking about this. Do not waste time, think of something else. It's a pity for your money and time. Judge for yourself. I have never seen such a bloated staff (but it’s impossible in another way). If you think you can get by with a couple of salesmen, don't give a damn. So so. Warehouse worker - two at least (I have five). One can’t work without days off, and unloading chandeliers alone is not diapers. A person who is a warehouseman must, in addition to unloading, assemble lamps. Professionally! And this is not khukhry-muhry. I mixed up the contacts and kirdyk chandelier. So, there should not be Uncle Vanya on a part-time job, but a professional. And this is 27-30 thousand rubles salary plus the second, third person. Uncle Vanya can't work without days off. Second, and most importantly, are the sellers. On the probationary period immediately 90% is eliminated, since the seller must not only sell, connect, but also hang out, remove, properly pack so that the chandeliers do not crash along the road. To learn just a huge range of lamps, light bulbs, other small things is difficult and time consuming. Girls cannot hang and connect, boys are needed. And they, as you understand, need a salary of at least 30 thousand, otherwise they will run away in three months to sell gadgets. The salary is the same, but the headache is a thousand times less.
Next, you need a manager. It's not the same as a salesperson. I have four managers, all with higher education plus a lighting designer. Their salary is 40-50 thousand. Their task is to work with projects, with catalogs, with designers. Without this, just selling and everything is a utopia. You also need an accountant. We have a huge nomenclature, all goods are entered into the 1C program. We need a cashier (again, we have two). We tried to assign the function to the sellers, we quickly realized that it was not realistic to sell and punch checks at the same time. Either sales fell, or checks with errors punched through. We also need a person with a private car. Because from transport company It’s more profitable to pick up small things yourself, plus customers stomp their feet, demand delivery. Further more - you sold the chandelier, assembled it, packed it, delivered it. The fun begins in two weeks! There was a stream of customers whose LED strip in the lamp did not light up, or the transformer grunted. And given the fact that everything is now going to China, you yourself understand what awaits you. For example, Aunt Klava calls from the suburbs and shouts into the phone, “Fuck, the chandelier is not working, what should I do? We calmly begin to explain to her that we give a year warranty for the electrician, you only need to bring the chandelier to us yourself, we will look, repair, if necessary, contact the factory and decide everything. To which she screams - come, shoot it yourself. I have no men and no one to do it. And what do you think? We eat, yes, 30 km to the suburbs, we rent this fucking chandelier, which was assembled in the garage by some disabled Chinese. And where to go? He will roll a cart to the consumer protection department and a fine will be imposed under the article violation of consumer rights. And our customers, as you know, are always right.
More from the history of the company. Two managers for all the time left me, having decided to open their own business. It seemed to them that they themselves knew everything and would become businessmen more abruptly than me. I’m a complete fool, I don’t understand the elementary. Only there they waited for him. Half a year later they came, crawled literally again to ask to take them to work. It didn’t work. And it didn’t just go wrong, they got into debt at the most reluctant. Forgive me, help me, take it back. They are already over 40, they don’t know how to do anything else, no one takes a job because of their age. And here's another important point. For 20 years of work, we have an exclusive for almost all factories around the world. And what should you do? And you, my dears, will need 10 years to produce such volumes, and maybe more, otherwise you will not be able to compete on prices even close. I'm not going to dissuade anyone. But, by God, find something simpler, then tell me thank you.
The choice of chandeliers from different manufacturers in stores and markets is simply huge. The variety of designs and styles is amazing. Do not forget that a chandelier is not only an ornament, but it must also provide good lighting. The quality of lighting depends on how appearance interior, and the mood of people. Because in rooms with weak light you always want to sleep, and bright light is tiring.
On the sale of chandeliers, we offer you to build a business.
In order to open a chandelier store, you first need to find out everything about the suppliers of the goods.
Ideally, you need to choose a supplier who has chandeliers of all directions and styles in his assortment, you can be sure of this. It is worth noting that suppliers sometimes give goods for sale, that is, you do not need to pay for it at first, you can pay for the goods after it is sold.
If you have already chosen a room for a store, made repairs in it, start placing chandeliers on the territory trading floor. Chandeliers must be placed according to the principle of dual functionality. Chandeliers in the same style, and for certain rooms, should be located separately as suggested on the site http://graffiti-svet.com.ua. You can also sell related products in the store - for example, spare shades, sockets and light bulbs.
When the assortment is selected and hung, you need to take care of creating a catalog of chandeliers.
To start, you can have your staff consist of a director, a cashier, several salespeople and an accountant. Also, you just need to advertising company, you can use all the resources available to you, from distributing leaflets and advertising on the radio, and ending with the creation of a website on the Internet.
We want to give you some recommendations on choosing chandeliers that will be useful to both sellers and buyers. Chandeliers with a colored shade provide colored lighting. It is better not to buy such chandeliers, and you should not buy chandeliers that give shadows. Don't forget about novelties in this market, for example halogen chandeliers with a remote control are in demand, as well as chandeliers made from new or unusual materials.
It is necessary to pay attention to the base. Chandeliers sometimes use lamps that have a non-standard base; subsequently, these lamps are quite difficult to find on sale.
In cheap Chinese chandeliers, you should not screw in lamps more powerful than 80W. Such chandeliers have poor quality cartridges, and there is a possibility that they will burn.
In the bathroom, you need to use lamps in a waterproof case or closed chandeliers.
Chandeliers have always been considered a luxury and art item. Regardless of era and continent. Little has changed in the modern world. On the contrary, today chandeliers are no longer only an indicator of wealth and aristocracy, but rather a separate design element. Fashionable, beautiful, versatile and essential for every home. This lamp familiar to everyone can emphasize the severity of the living room, give a business tone to the office, create comfort in the bedroom and a mischievous mood in the nursery. But for this it is necessary with all responsibility to approach the choice of a ceiling chandelier.
The modern market is represented by the widest product range. Combinations of many types and styles create thousands of unique designs from hundreds of manufacturers. Choosing a chandelier in such a variety was not an easy task. We will try to tell you in as much detail as possible about each step towards your ideal purchase and about the possible nuances that you will encounter.
It is almost impossible to provide absolutely universal recommendations for choosing a chandelier. After all, the final decision depends entirely on personal preferences and capabilities. But in order for the purchase to bring moral satisfaction, harmoniously fit into the interior and last as long as possible, we turned to our experts for advice. And here's what useful information we got.
When choosing a chandelier, it is necessary to take into account many factors that can be conditionally divided into two areas:
1 According to the characteristics of the room in which the chandelier is chosen: area and shape, type of room, features of the ceiling, interior (style, design, color scheme).
2 According to the characteristics and parameters of the chandelier itself: connection options, product material, light (power, brightness, direction, color of lighting), number of horns, type of lamps and base.
How to choose a chandelier? What do we pay attention to when buying?
Buying a chandelier, guided by only one parameter - "I liked it", you can encounter fairly common problems. Dim light, exorbitant energy consumption, not all types of lamps are suitable or difficult to find replacements for them, “too bulky”, etc.
If you technically competently approach the solution of this issue, then you can bypass all possible inconveniences during further operation:
1 Style, color and size. When choosing a chandelier, consider general style apartment or house, as well as the room where it is planned to hang it. Shape, color, design - everything must match the environment. Do not forget about the dimensions of the room - the chandelier should not be lost against the general background or, conversely, overload the interior.
2 Mounting types: hook or mounting bar. All pendant lamps are mounted on a hook, ceiling lamps - on a mounting plate. When choosing a chandelier, you need to take into account a number of ceiling parameters: height, finish, material, etc. There must be at least 2 meters from the floor to the lamp. With ceilings above 3 meters, this parameter is already calculated individually, taking into account many factors. If you technically have only one type of fastening, then choose a chandelier from this group.
3 Lighting power. To ensure proper comfort in the room, it is necessary to properly organize the lighting and take into account several parameters of the chandelier: the number of shades, their direction (up / down), the power of the lamps individually and in total, switching modes, the presence of a dimmer and other features.
4 Types of lamps used: incandescent, halogen, fluorescent, LED. It differs not only in efficiency, energy consumption and light spectrum. In some chandeliers, only lamps of a certain type and power can be used. Before you finally choose a chandelier, you need to clarify all these nuances.
5 Specifications lamp: materials of parts, number of switching modes, the ability to connect a dimmer or remote control, switching method, type and material of the cartridge, direction of the horns. All this affects the capabilities of the chandelier and its use in a particular case.
Which chandelier to choose in the hall or living room?
The living room is the main place of any home. All festive events, receptions of guests and relatives are held here. In this room, calm and quiet family evenings are held. It is very important that the chandelier not only “fits” into the interior, but also creates the right atmosphere. The light in the living room should be bright, illuminate all corners. But at the same time, the "warmth" of lighting is also important - this will create a certain comfort and predispose to pleasant communication.
If the height of the ceilings and the dimensions of the room allow, then you should take a closer look at the suspended massive chandelier. It will give solemnity and completeness to the overall interior. What in this case to choose a chandelier in the hall? Classical crystal or modern in modern style? It already depends on the design solution implemented in the room.
With standard room parameters and ceiling height, a pendant lamp will look out of place and even, in some cases, create inconvenience. The most optimal solution is a ceiling chandelier. You will noticeably save the distance from the floor to the lamps. A variety of models and styles will help to realize the most daring decisions in the interior.
When choosing a chandelier for a hall according to its parameters, our experts recommend looking at models with several switching modes or the ability to adjust the intensity. In this case, you will be able to control the lighting of the living room depending on the circumstances.
How to choose a chandelier for the bedroom?
Any bedroom is, first of all, a place to relax and sleep. Here you want to calmly gain strength after a hard day at work, an active weekend or a stormy holiday. And choosing a chandelier for the bedroom, this is taken into account in the first place. Soft and diffused light in this room should create a calm and warm atmosphere.
A bedroom chandelier should match the interior, not be bulky and at the same time not get lost in the general background. As a rule, the bedroom is compact, so you can look at the ceiling-type chandelier, as well as wall lamps from the same series. It is better to place them on both sides of the bed. A large number of models for modern market, made of various materials in a wide color palette, will help you choose a chandelier in the bedroom that matches any design solution.
When choosing lighting fixtures for this room, it is recommended to pay attention to practical lamps with several switching modes and with remote control. This will allow you to adjust the lighting to your mood without having to get out of bed.
Which chandelier to choose for the kitchen?
Every day begins with a morning cup of coffee or tea in the kitchen. A charge of vivacity is always better to season positive attitude. Of course, a pleasant interior and appropriate lighting helps in this. But when choosing a chandelier for the kitchen, you need to know some of the nuances that will help you make a more practical purchase.
Particular emphasis must be placed on the material and design of lighting fixtures. After all, in this room, during the cooking process, the humidity rises, and microdroplets of fat appear in the air. Because of this, the chandelier in the kitchen is subjected to additional tests: it becomes covered with moisture, quickly becomes dirty. In order for it to last as long as possible and, at the same time, not cause additional trouble, more practical materials should be chosen. Ideal: glass, metal, acrylic, etc. But textiles and wood may require increased attention and care.
Also pay attention to the design and moisture resistance. The chandelier in the kitchen should have such a structure that moisture does not accumulate inside. And the presence of an initial degree of protection will prevent water from entering the lamp.
How to choose a chandelier for the kitchen according to the degree of illumination and the properties of light? Cool white light or warm? There are no specific rules, everyone chooses based on personal preferences and design solutions in the interior. The main thing is that the light is bright, and all hard-to-reach corners of the room are illuminated with additional lamps.
Which chandelier to choose in the children's room?
Children's room is the most intimate place in the house, a separate magical world for your child. The chandelier in the nursery should not only be a great addition to the interior, but also meet the basic safety requirements:
Avoid downward light, so that the lamps do not shine into the child's eyes during sleep or rest,
Try to refrain from buying lamps with glass or crystal shades,
Pay attention to the absence of sharp corners and heavy metal elements,
Give preference to safe lightweight designs consisting of textiles and plastic.
Even if during the stormy fun your child decides to test the lamp for durability, he will not be able to harm himself.
Choosing a chandelier in the nursery for any interior is now quite simple. Most manufacturers of lighting equipment pay Special attention this direction and produce entire series in various thematic designs. Thus, any design solution will be complemented by a wonderful children's lamp.
How to choose a chandelier in the hallway?
When lighting the apartment, you should not lose sight of the entrance hall, because it is from it that your house begins. It is best to meet guests or relatives in a pleasant and warm atmosphere.
The chandelier in the corridor is selected, as a rule, based on the shape of the room. If the room is long and narrow, then an elongated lamp will successfully fit into it. You can choose any shape: rectangular, wavy or non-standard. A similar result will give a group of several fixtures of the same series, placed along the length of the hallway. To expand the possibilities in lighting, you can use ceiling chandeliers with rotary spots. This will allow you to direct light into unlit corners of the room or to place accents on various interior items.
Chandeliers for the hallway and corridor are presented on the modern market with a wide range and many options for execution: pendant and ceiling chandeliers, wall-ceiling and spotlights. And the use of various light sources (LED, halogen) will allow you to choose the perfect addition to your interior.
Regardless of the style and interior design, the lamp always occupies an important place in any room. Therefore, before choosing a chandelier, it is necessary to take into account many factors that we have tried to list in this article. Doing it yourself is not an easy task; it is better to seek the advice of an experienced specialist. A true professional in his field will help with the choice of a chandelier, take into account all your wishes, goals, characteristics of the room and other nuances.
Chandeliers and other lighting fixtures are always relevant, and therefore there is a wide selection of this type of product on the market. But by developing a completely new business strategy and offering customers something new and interesting, you can take a special place in this niche. In this case, lamps and chandeliers can become a very successful business.
Features of the sale of lighting fixtures
In recent years, the range of lamps and chandeliers has expanded significantly: thanks to technical innovations and a variety of design ideas, customers have the opportunity to choose from a huge variety of proposed models.
When starting a chandelier and light fixture business, it is important to consider existing modern tendencies in this region.
First of all, a novice entrepreneur needs to study the current market and determine what qualities his company will need to have in order to become competitive. To do this, you will need to offer customers something interesting and unique, as well as establish a competent pricing policy.
When opening a store selling lamps and chandeliers, it is important to immediately identify potential buyers. So, the main assortment can be lighting fixtures for home and office. In the future, you can expand the offer by including in the sale of lighting systems for industrial premises, cars and more.
Having decided on what assortment will be offered to customers, it is necessary to draw up a business plan for the enterprise. The business plan includes the following features:
- start-up investments in opening a store, including rent or purchase of premises, purchase of goods, payment of salaries to employees;
- expected profit from the sale of fixtures;
- peculiarities pricing policy future enterprise. Product pricing is very milestone, requiring a thorough study of the existing market and analysis of the presented products. So, for small, inexpensive lamps, the mark-up can be higher and range from 50 to 100 percent, while expensive chandeliers allow a mark-up of a maximum of 15%.
When solving the price issue, it is important for an entrepreneur to determine which category potential clients the company will be guided by: if the store of chandeliers and lamps is declared as an elite one, accordingly, the goods sold will be of high cost, but in this case you will not have to count on a large number of buyers. Moreover, the luxury chandelier store suggests high quality goods offered for sale.
Having drawn up a business plan and having thought through all the estimated costs, in accordance with the calculations made, they pay attention to the following aspects:
- Search suitable premises to open a store
- purchase of goods;
- selection of employees;
- registration with the tax authority;
- advertising work.
It is important to write down the costs for each of these aspects in the business plan; as the enterprise develops, the costs incurred need to be adjusted.
A more economical option would be to open an online store of lamps and chandeliers, at least you can significantly reduce the cost of renting a room and paying utilities, wages of employees and some other types of costs. At the same time, other nuances come to the fore. In particular, it is important to create an online store website that is convenient and functional for users. The staff must have site maintenance specialists and online consultants. Considerable attention should be paid to advertising campaign online store: if in the format of an ordinary store its main advertisement will be a bright showcase with chandeliers turned on, then when you start selling online, you should start promoting your company online.
Stages of organizing a business for the sale of lamps and chandeliers
opening own business for the sale of lighting fixtures, it is important to determine not only the assortment, but also the location of the store. The ideal solution would be the city center or one of its busy areas with high traffic. In such an area, you can count on the largest number of potential customers and more high profit. Along with this, you need to form a portrait potential buyer, decide on the most demanded price category. This information is also taken into account when purchasing goods. In order for the entire range to be in demand, it is important to monitor the market in your city before purchasing and understand what types of lamps and chandeliers are most in demand among buyers.
As a rule, most of the assortment should represent lighting fixtures for apartments and houses in the middle price segment, elite exclusive chandeliers must be on sale, but make up a smaller part. When purchasing goods, even from the category of the low price segment, you should give preference only to high-quality products, trusting manufacturers well-known on the market. In the first months of the store's operation, it is possible to conclude agreements with several suppliers and, in the process of cooperation, continue working only with those who offer the most favorable conditions.
The store itself should be spacious and have enough space to accommodate most of the assortment. At correct design store, it will be quite bright and noticeable from afar, which in itself will already be a good advertisement.
When developing the design of the store, it is important to create several shopping areas, which will be delimited by theme and type of lighting fixtures. So, you can separately place the lamps for their intended purpose (household and industrial), in accordance with the installation method (separately ceiling, wall and others) and other criteria.
The next stage is the selection of personnel for the store. The level of sales, and hence the success of the enterprise, largely depends on how qualified employees will be.
First of all, you will need such specialists:
- two or more vendors (depending on store size and opening hours)
- accountant (you can outsource the position);
- marketer;
- site creation and maintenance specialist (freelancer or outsourcer);
- technical staff.
In order to save on wages, all employees, excluding salespeople, can be recruited through outsourcing companies.
Particular attention should be paid to the following aspects:
- bright showcase. You can absolutely not spend money on outdoor advertising, simply by equipping the room with glass showcases through which the lights emitted by chandeliers will be visible from afar. They are the ones who will attract customers. This method works especially well if the store is located in the city center;
- Internet advertising;
- distribution of leaflets, advertising messages in the media.
The most effective will be all of the above methods in combination. Many store owners specifically hire a marketing specialist, some of them turn to specialized agencies to develop an advertising campaign, which saves money spent on advertising.
Starting a Lighting Business: Tax Registration
The official registration of a business selling chandeliers and lamps does not provide for the need to obtain special permits and licenses. You just need to go through the standard registration procedure with the tax authority corresponding to the registration of the business owner. Of all options most often, novice businessmen choose the form of IP.
This is due to the fact that you can get the status of an individual entrepreneur in a matter of days according to a very simple scheme:
- come to the branch of the Federal Tax Service corresponding to the official registration of the future entrepreneur and fill out an application in a special form. The application also indicates the address of registration: it usually coincides with the address of residence of the entrepreneur himself. It is also mandatory to select and provide in the application the codes of activity according to the OKVED classifier. There may be several of them - the main thing is that the type of activity being carried out is fully spelled out in codes, otherwise the enterprise will be considered illegal;
- pay the state duty (its amount is 800 rubles);
- provide in tax office a completed application, copies of the passport, identification number and receipt of payment of the fee;
- wait for the issuance of a certificate of registration of a person individual entrepreneur. As a rule, this period is about 3 working days.
You can fill out such an application and complete the registration process online by going to the official service of the Federal Tax Service. The waiting period for the result of online registration will be the same. If it is inconvenient for a future entrepreneur to visit a branch of the Federal Tax Service, he can also send an application and all documents by mail. True, the term for issuing an IP certificate is increased by several days.
As a rule, applications for the creation of IP are rarely denied. It is important that the candidate for such status has Russian citizenship and is over 18 years of age. There are no more stringent criteria for future entrepreneurs.
In general, evaluating the prospects and potential profit that an entrepreneur selling chandeliers and lamps can count on, we can conclude that this area of \u200b\u200bbusiness is potentially profitable and in demand. At the same time, there are certain nuances that you need to keep in mind when starting a business in this direction.
Jan 18, 2017 Sergey