Internet advertising began to develop in 2003 with the placement of a small static banner on the website www.netscape.com. Banners were the simplest and most visual technological solution for Internet advertising, a banner is a small advertising module, analogous to the traditional module of printed advertising publications. The advantage of the banner was the ability to make it interactive, that is, to apply animation technologies that immediately placed it in a completely different category of advertising technologies than a regular printed module. But, despite the visibility and originality, banner advertising also contained disadvantages: sometimes a banner was clicked because it was misleading and seemed to be a certain section of the site; sometimes it contained false advertising and deceived the user's expectations; and sometimes a page overloaded with banners made the user wait a long time for a full load (this is not unimportant, given the capabilities of modems of that time) - all this often led the user into a state of irritation, which negatively affected the further perception of information. In other words, the absence of banner advertising rules had an anti-effect.
To streamline this situation, banner exchange networks have largely succeeded. It was with their help that such a unit of virtual mutual settlement as "display" appeared on the Internet - a demonstration of a banner on the pages of the site. A show is one of the classic types of barter relations carried out through an intermediary. With the help of the same intermediary, the resource owner got access to impression statistics and he had the opportunity to select target groups among which he could conduct banner campaigns - the first steps of virtual marketing. Financial relations also appeared in this type of advertising - the number of impressions could be purchased for money. Also, banners acquired a standard size and, according to the rules of banner exchange, appeared in certain places, as a result of which the user began to fall into the "wild banner ambush" less. But, as you know, nothing can last forever. Although the activities of banner exchange networks have not stopped, one of the basic laws of both the real and virtual advertising world has worked - people are used to banners and have begun to pay less attention to them. More various information appeared on the Internet, and user actions became more focused, many began to treat banners as an inevitable fact that should not be distracting.
To achieve their goals, web promoters had to act more harshly, and it was at this moment that such a means of attracting users as a "referral script" gained some popularity, which activated when the page was opened and loaded the advertised resource or banner in a new browser window. But this method of promoting network resources did not become popular - often the user closed the unexpectedly opened window as interfering with the main work.
Over time, multimedia flash technology appeared on the Internet. Its advantages were obvious, because with the help of flash-technology it is possible to make a banner in the form of a video clip, which in terms of volume will not differ much from its gif-animated predecessor. Also, the new banner can respond to mouse cursor movements, which allows you to involve the user in some simple game. Users' interest in such banners, of course, increased, but the flash-banner, which was more expensive to manufacture, soon also began to lose popularity - the same law of addiction still works. In other words, the user reacts to something new, unexpected, spectacular. And as a confirmation of this rule, a "radio banner" appeared. It "sounded", more precisely, audio clips sounded, but from this event we can conclude that banner advertising is trying to influence, if possible, all organs of human perception, and this is due to completely earthly, and not virtual, laws.
With the advent of new "banner building" technologies, it became possible to partially solve the issue of advertising intrusiveness. This is one of actual problems, having decided which, banner advertising will enter into new stage his rise. After all, the rejection of advertising information has reached the point that filter programs have appeared that protect the user from the aggressive policy of advertisers. When using such programs, as a rule, the display of the banner is blocked, the impression statistics include a full-fledged demonstration. Further development of such programs may threaten economic failure for many Internet portals that value Internet advertising as the main source of income. Banners have already appeared on the Internet that reflect only the essence of the advertising idea, and further information will be received by the user after hovering the cursor over the banner. The information is presented very clearly, because. the advertiser has almost the entire screen at his disposal, and the user does not leave the site of interest to him, as happened before. The next third generation of banner advertising will be associated with developments in artificial intelligence - this is a new unique direction that has not been seen anywhere else.
Individual mailing has existed since the advent of users on the Internet. It was personal mailing from friend to friend that had the recommendatory power that advertising lacked. But the circle of users with a personal e-mail address was rapidly expanding and quickly outgrew the number of acquaintances of each user individually. This is how the first individual mailing list systems appeared, the positive effect of which is very obvious, since the user voluntarily agreed to receive information, including advertising. Of course, each owner of the resource sought to make his newsletter more interesting and more complete than others, and this led to the popularization of this method of attracting visitors. Over time, there were so many mailing lists that even if they were chosen on a specific topic, subscribing to everything presented certain difficulties. It was at this moment that mailing list services appeared, which were able to combine, group by subject and provide users with a fairly convenient interface for management. In fact, having taken the trouble of searching for and subscribing to news feeds of interest, mailing services have become "information agents" for the user in the Internet world.
The convenience of notifying a large number of potential visitors that something worthy of their attention has appeared on a certain resource was appreciated by almost all users. Even those who did not want to collect a subscriber base every day, delighting them with interesting information. This is how "spam" appeared - back side such a phenomenon as personal mailing.
Developing, spam has affected all owners of email addresses to one degree or another, although the damage caused to users by so-called spammers is highly controversial. Sometimes an uncontrolled flow of messages can suspend the web server, and sometimes a single letter will fall on the user's email address. To clarify the danger of spam, various research groups conduct surveys, keep statistics on complaints about spam messages, and still there is no unambiguous assessment of the harmfulness of spam.
One of the oldest and most knowledgeable witnesses of the development of the Internet, the rise and fall of the popularity of various Internet projects is the search engine. It is in it that the resource is registered from the moment it appears on the Internet, and it is the search engine that leads users to newly opened pages. Such systems are equipped with a powerful tool for finding information on indexed web pages, as well as tools for keeping statistics of resource visits, which is very important when determining the effectiveness of various advertising campaigns. Thus, the search engine, on the one hand, acts as a technology Internet advertising, and on the other hand, it can be an independent expert on the site's popularity. But well-known search engines have a very extensive resource base, in which it is sometimes difficult to find necessary information, despite being a fairly handy search tool, due to the huge number of links that match the query.
Therefore, quite convenient virtual directories, bulletin boards, forums dedicated to certain topics and specific issues have appeared on the Internet. Although such resources do not have such global information as "search engines", but the announcements posted in them can very often accurately guide the user in his actions and give him the answer he needs.
Placement of resource announcements in all directories of interest is already beginning to present a certain difficulty. To help the web-promoter, special programs for automatic registration were created, but they can only partially help due to the limited algorithm of action. The future belongs to special network agencies that will deal only with the announcement and registration of resources. Watching the pace of development of specialized directories, we can say that this is another professional niche for virtual advertisers.
As you know, commerce does not stand still, including electronic. A lot of virtual stores have appeared on the Internet, which cover various market segments: computer, automotive, household appliances, furniture and so on. For the convenience of users who want to get acquainted in more detail with the virtual supply and demand in the area of interest to them in a relaxed atmosphere, off-line versions of online stores, catalogs and directories have appeared, installing which on their computer, you only need to periodically download updates from certain servers. Such programs quite effectively serve as navigators in the world of advertising. Thematic sections and the ability to search by keywords, as well as links to Additional information, which can be obtained directly from the website of manufacturers or distributors of goods and services. The transfer of information through off-line applications is now only becoming fashionable, many resource owners have not yet decided for themselves what is more interesting for them: to invite users to their pages. information system or facilitate the creation of databases on users' computers, thereby giving them relative independence. In addition, the development and distribution of client applications is currently quite expensive work, which in some cases simply does not justify itself.
Hello dear readers! Alexander Berezhnov, one of the authors of the HiterBober.ru business magazine, is with you.
Today we will talk about such a form of communication as advertising. In the modern world, it surrounds us literally everywhere: on the street, at home on TV, and especially on the Internet.
From the article you will learn:
- The history of the emergence and development of advertising;
- Types and objectives of advertising;
- The modern advertising market, its functions, cost and goals.
This article will help you understand the concept of advertising, consider its features, types and methods of placement, and also reveal the subtleties and features of this phenomenon of the modern market economy.
Separately, I described how to properly organize and plan an advertising campaign and make it commercially effective.
The modern world is hard to imagine without advertising. It accompanies us everywhere: as soon as we turn on the computer, TV or radio, leave the house on the street, go to the supermarket or the Internet, get into transport, and all types of advertising literally fall on our main senses.
For those who work for themselves or are about to do so, as well as for everyone who chooses marketing and advertising sphere your profession, it is useful to know what advertising is, how it works, what is the history of its occurrence.
1. What is advertising - definition, history of occurrence and development
The word itself is of Latin origin and means "shout, shout." That is, in the linguistic sense of the word, its main essence is already hidden - to communicate and disseminate information about something without the consent of the listener.
Advertising is information disseminated in various ways using various means, addressed to a wide range of people and with the aim of drawing attention to the object of advertising. Advertising maintains interest in the product and ensures its promotion in the market.
- Product;
- Product manufacturer;
- Salesman;
- The result of intellectual work;
- Event (concert, festival, sporting event, games and bets based on risk);
- Commercial enterprise.
Advertising is a method of non-personal presentation and promotion of products, services, ideas on behalf of the manufacturer, distributor, seller, intermediary. This is a method of paid distribution of information with a previously known (or hidden) source of funding, as well as a leading link in marketing communications.
It probably originated with the emergence of trade relations between people even before the appearance of money as an equivalent of a commodity. The existence of the concept of advertising in prehistoric times is confirmed, for example, by an Egyptian papyrus found by archaeologists with an advertisement for the sale of a slave.
In even more ancient times, oral advertising probably existed. If at that time there were reliable means preservation of information, we would find in advertisements of a verbal nature approximately the same techniques that marketers use today.
Oral advertising was represented by street and market barkers (now they would be called promoters) advertising their product, written advertising was placed on papyrus scrolls, clay and wax tablets, on stones and buildings.
From the course of history, we know that the exchange of goods has been used by mankind for thousands of years: advertising has existed for about the same time.
In the ancient world, the first professional specialists for advertising - they composed the texts of advertisements and placed them on stone structures in the central part of the city. There was also a practice to read out such information publicly in the squares with the maximum concentration of people.
Printing allowed text advertising to go into circulation. The first official print advertisement is considered to be an announcement of a reward to the one who provides information about the whereabouts of 12 stolen horses, published in the first London newspaper. With this small text dawn began new era in the advertising business.
Exactly mass communications allowed advertising to become a real engine of trade. The ancestor of professional advertising is the French doctor and part-time journalist Theophrasto Rondo, who was the first to print private advertising texts in the press.
The Englishman William Taylor did the same: his company Tayler & Newton (founded in 1786) acted as an intermediary between advertisers and printers. First in the world advertising agency opened in 1842 in the USA: Volney Palmer became its founder.
Retro posters from the history of advertising
The next impetus to the development of advertising is the appearance of photography. The real image has become an irrefutable proof of the merits and advantages of the promoted object. But even more grandiose events in this branch of marketing began to occur in the 20th century.
- the emergence of full-color printing;
- the emergence and development of television;
- development of satellite communications;
- widespread introduction of computers and the emergence of the Internet.
In general, advertising is a living, independent, constantly evolving structure, and it is very exciting to follow its evolution. It's even more exciting to be involved in the direct creation of ads and the realization of the craziest marketing ideas.
2. Functions, tasks, goals of modern advertising
Secondary Tasks:
- increase in consumer demand;
- designation of positions of specific goods in the market;
- promotion of consumer qualities of the product;
- formation and strengthening of the image and prestige of trademarks;
- increase in the presence of goods and services in the market;
- search and creation of new sales channels for products.
The long-term and long-term goal of every advertising campaign is to make trademark, product, brand recognizable and known to as many people as possible. In everyday life, we are surrounded by many examples of successful marketing campaigns.
However, it is forbidden to use neurolinguistic programming tools or use other methods that affect health and consciousness, depriving a person of freedom of choice. federal law about advertising.
The turnover of this industry is in the billions of dollars; the most relevant technological resources, artistic ideas and scientific achievements are involved here.
There is a category of people who frankly hate advertising, there are those who try not to pay attention to it. Almost everyone considers themselves to be adept, which is not surprising when you consider this type of marketing as a cultural phenomenon.
Let's try to understand the main types and tools of advertising.
Shares of various advertising distribution channelsin the total advertising market in 2015
View 1. Outdoor advertising
This is one of the most common, relevant and effective methods of promoting products and services. In English, this advertising channel is called "outdoor" - that is, outside the premises, in the open air.
The advantages of this type of promotion are obvious:
- the widest possible coverage of the audience;
- low cost of a single contact with a potential consumer;
- long-term impact;
- a large number of options for posting information.
Text and graphics outdoor advertising is placed on permanent or temporary structures installed in open areas, above the carriageway of streets, on the outer surfaces of street structures and buildings. This type of advertising is designed primarily for visual perception.
The "outdoor" has its drawbacks:
- limited amount of transmitted information;
- influence of climatic and atmospheric factors;
- relatively high cost of manufacturing large-scale structures.
It is believed that the most effective is an image or text, the meaning of which is read by the observer in 1 second. This means that the information should be short, compact, contrasting and clear.
Type 2. Advertising in the media
Funds mass media are print media, television and radio. We can say that this is the main field of activity for advertisers and marketers. Everyone uses the media - some daily, others periodically. About advertising in printed publications will be discussed below, but here we will focus on TV.
Television is one of the most advanced and effective channels for transmitting advertising information.
The effect of presence brings TV advertising closer to a form of interpersonal communication - the transmission of information on TV creates the illusion of direct two-way contact. This is the reason why TV advertising time is so expensive and often consumes the bulk of a company's marketing budget.
- visual and sound impact;
- large audience coverage;
- powerful psychological impact due to the personal nature of the appeal to the consumer;
- variety of choice of visual and sound means of influence.
Type 3. Advertising on the Internet
With its rather low cost, online advertising reaches a potentially infinite audience - all users of computers, smartphones, iPhones, tablets.
The main principles and technologies of advertising on the Web are the same as in traditional media. The only difference is that on the Internet, active participation is usually required from the consumer - nothing happens in the Internet environment until the user performs some action.
AT this case such an action is a “click”, a transition to a specific site or another type of activity, for example, downloading an application or registering in a service.
There are many formats for transmitting commercial messages - advertising in Google, Yandex, in browsers, pop-up windows on websites, contextual advertising within information arrays, teasers, links directing to online stores, spam.
About that, we wrote earlier.
View 4. Print advertising
Printed products remain an effective way to distribute commercial information. Modern printing houses make it possible to achieve realistic, colorful, full-color images that work to increase sales and increase the prestige of the company.
Business cards and product catalogs are still relevant for most companies. After all, some people of the “old school” find it more convenient to look at paper and feel it, unlike electronic media.
By analogy, a large number of people are still more comfortable reading paper books than e-books.
Type 5. Direct advertising
Oral, graphic or other information transmitted through direct contact.
Direct contact means not only a personal presentation of the offer, but also remote provision of information - by phone, by mail, through Internet communications.
Many, I think, are familiar with this type commercial activities personally - this includes, for example, advertising on VKontakte, advertising via Skype or messages sent to e-mail with a personal appeal.
A distinctive feature of this type of advertising is the direct appeal of the advertiser to the consumer. This is the most personal version of the sales pitch, and in many cases it works and leads to effective sales.
The advertiser establishes direct two-way contact with feedback and can interact with potential buyer directly. Despite the frequent negative consumer reaction to direct advertising, this species continues to develop - mainly as an auxiliary means of increasing sales.
View 6. Advertising on souvenirs (branding)
This type of promotion of companies and products is known to everyone who attended presentations and PR campaigns: they give you an inexpensive but nice souvenir (calendar, lighter, mug, cap, T-shirt, bag with the company logo, slogan or other commercial information).
A free present serves as a symbol of the advertiser's location and goodwill towards the consumer. It is relatively inexpensive and effective way marketing, souvenir products work especially well when the company's brand is already promoted. In this case, the souvenir is an effective personalized image advertising.
Branding, that is, applying the logo and distinctive attributes of the company on souvenirs, will always be relevant.
View 7. Advertising on transport
Textual, graphic or other visual information placed outside (or inside) vehicles. In this case, the advertiser brands everything vehicle or parts of it.
Transit advertising can be attributed to a variety of outdoor advertising, but its fundamental difference is in mobility. Transport advertising, unlike stationary advertising, moves along with the carrier and potentially covers a much larger audience.
The advantages of transit advertising are a wide audience coverage, a high level of exposure, and a relatively low cost. Information and images are placed on vehicles on the basis of agreements with the owners of the means or their tenants. Commercial messages of this type are able to capture the attention of the audience for a long time - for example, when they are placed inside a bus, subway car, trolleybus. Advertising on transport must meet all the requirements of efficiency - be concise, compact, accessible to the mass consumer.
4. Advertising media
Here we will try to summarize the main characteristics and advantages of the most popular advertising media.
1) Television, radio
Media resources continue to lead the list of the most productive and effective advertising media. The main advantages of TV and Radio:
- availability;
- coverage of a huge number of people;
- a wide range of methods of influence;
- presence effect.
About 30-40% of the entire advertising market falls on television and radio communications. There are many forms of distribution commercial offers through the media, but the main ones remain short videos or audio clips. Despite the negative attitude of a significant part of the audience towards television and radio advertising, this industry is developing and will continue to develop as long as the media exist.
Large firms and corporations spend on creating memorable and effective videos great amount financial resources, but in the end, the costs pay off, otherwise we would hardly have watched such an amount of advertising information on TV.
2) Internet
The World Wide Web is the most promising modern direction in the advertising industry. Agencies and entire marketing institutions are constantly developing new methods of influencing potential consumers and are looking for the most effective channels for placing advertising information on the Internet.
In other words, conversion is the number of potential actions to actually completed ones, measured as a percentage. For example, if the site advertising banner 100 people saw it, and 10 people clicked on it, then the conversion will be equal to 10 (clicked on the banner) / 100 (who saw the banner) * 100% = 10% conversion.
We have already written about, as an independent way to make a profit. This once again confirms the fact that the direction of Internet advertising is very attractive both for start-up entrepreneurs and for the sharks of the advertising market.
User network world wide web is constantly growing, especially the younger generation is spending more and more time on the Web, so more and more advertisers are transferring their advertising budgets online.
The Internet allows you to create advertising not only bright and memorable, for example, through the use of flash / gif animation of banners or posting video content on youtube, but also to hit your target audience very accurately, using, for example, social networks, thematic sites, professional communities, forums and so on.
3) Magazines and newspapers
Printed media have lost a significant part of their consumer audience in recent decades, but they continue to be the engines of trade.
The level of printing allows you to create expensive glossy publications that act as an alternative source of information for people who use the Internet little or rarely.
Often modern media have both print and electronic resource. For example, Forbes magazine is published as hard copy, and has the same name visited Internet resource Forbes.ru
4) External and internal advertising structures
These include:
- billboards on the streets;
- video screens;
- roller displays;
- electronic scoreboards;
- decorative signs;
- volumetric spatial structures;
- live advertising;
- POS materials;
- poster stands;
- pedestals.
5) Email distribution
Sometimes it is information distributed by subscription, sometimes it is unauthorized messages in the form of spam.
Often in the letter you are offered to click on a link, watch a video or register on the advertiser's website.
6) PR - events
Literally, "public relations" means relations with the public.
It can also be translated into Russian as "public relations". These events are aimed at forming a favorable opinion about the company, product, brand. The effect of a PR campaign is achieved not due to the repeated mention of the product or company itself, but due to the image that is formed around the brand as a result.
The following PR-actions are the most popular:
- presentations, symposiums, anniversaries, conferences, briefings to which media representatives, potential partners, consumers, and sometimes everyone is invited;
- sponsorship: the firm sponsors a sporting event, broadcast, concert or other event;
- PR campaigns in the media.
The most important condition of PR-projects: brilliance, plausibility and the ability not only to present the product, but to clearly explain its attractiveness and necessity for the consumer.
This is exactly how those who want to get results from their advertising campaigns should act.
5. How to organize an advertising campaign and place ads with maximum effect
A properly organized campaign brings stable profits to manufacturers and service providers, promotes the development and expansion of business and opens up new markets.
This may be a demonstration of the product in action, lotteries and coupons attached to the product, various discounts and bonuses. AT recent times the original way of selling one product placed inside another has become especially relevant.
A well-known example of this technique is the sale of children's toys placed in kinder surprises.
5 simple steps to organize an advertising campaign
Below are the main steps for organizing an advertising campaign:
- Define a target advertising campaign;
- Determine your advertising budget;
- Approve the concept advertising campaign and the main advertising message to customers (in the development of creative, all advertising materials professionals - advertising agencies can help you);
- Develop a comprehensive plan advertising campaign (indicating the types and volumes of advertising, terms, cost);
- To summarize advertising campaign (performance evaluation).
Such agencies are able to offer their client both the production of advertising content and the organization of its placement, as well as various kinds of consulting assistance, for example, in media planning*.
- business size and advertising budget opportunities;
- market position (market share) and age of the company;
- preferences and behavioral characteristics target audience;
- advertising positioning of competitors;
Proper planning involves choosing such a combination of different media in which the advertising message will be seen or heard by the largest part of the target audience.
To achieve this goal, media planning is just what is needed.
- necessary coverage of the target audience;
- the required number of contacts ("strength" of the advertising campaign);
- concentration (providing a sufficient / noticeable number of advertising exits / touches during the period of the advertising campaign);
- dominance (in the selected communication channel, for example, on a specific radio station and TV channel).
For advertising to work, it must be created in the world of the consumer - that is, take into account the specific needs of the person, his preferences and needs. There are a huge number of marketing techniques used by advertising agencies.
The most effective are those that work not only to increase current sales, but also to form a stable positive image of the company among the audience. Advertising should be recognizable, not too intrusive, relevant and right on target.
An example of a creative Mercedes-Benz ad (with chickens):
The global Internet advertising market has grown from $0.4 billion in 2000 to $45-60 billion in 2010, which means that today more than 10% of all advertising is placed on the Web. An analysis of the current situation suggests that in 2012 Internet advertising will capture at least 15% of the global advertising market, and investments in it will reach approximately 150 billion dollars a year.
The following articles will tell you about the current situation and future prospects for advertising on the Web. "Overview of the current state of the Internet advertising market" and "Prospects for Internet advertising", and now we will move on to 1971 - when everything was just beginning.
In the beginning there was... spam
In 1969, the prototype of the Internet, the ArpaNET network, arose. Appeared 2 years later Email- and the Network immediately began to be used as a means of advertising: the first online advertising was precisely the mailing list - spam familiar to every modern user.
A little later, direct marketing tools began to be actively used on the Web - goods and services were advertised in the process of live communication at conferences.
In 1994, the foundations of the modern media advertising- AT&T placed the world's first banner on the HotWired website (468x60 pix inscription read: "Have you already clicked here? You will click!").
The same banner - the first on the Internet
Meanwhile, methods of organizing advertising campaigns on the Web began to be worked out: the most modern web design studios began to offer their clients not only development, but also a kind of promotion of the site.
It had nothing to do with modern technologies promotion of the site in terms of traffic with the involvement of the target audience - the developer-friendly resources simply placed the agreed amount of banner advertising. This really attracted some audience to the new resource - but insignificant and random.
Of course, many customers were not satisfied with such results, and they independently searched for suitable sites for placing their advertisements. Demand provided supply - the Internet began a rapid growth in the number of advertising sites. And with the growth of competition in this area, it has become obvious to many that self-promotion of sites most often does not produce results.
In this situation, companies specializing in professional website promotion began to appear on the market.
Soon, IT professionals and advertisers saw the potential of search engines, which had already become the most visited web resources in the world. As a result, in 1995-1996 in the United States, for the first time, it began to be offered in principle new service- website promotion in search engines. And in 1997, Bill Gross put forward, patented and implemented the idea of selling advertising links that would be shown to users along with their search results - this is how contextual advertising appeared.
Thus, by 1997, the Internet advertising market had taken its usual form. In the future, of course, there was a continuous development of technologies - targeting tools appeared (addressing ads to a strictly target audience), collecting accurate statistics (today you can track the effectiveness of using every cent invested in advertising on the Web), etc. - however, the main areas (media, contextual advertising, mailing list, direct marketing and website promotion) have been preserved.
Russian variant
All tendencies of the world advertising market came to Russia with some delay. So, the first paid advertising on Russian-language sites appeared in 1996 (the pioneers - sites simplex and SovInfoBureau - got 113.17 and 98.44 dollars, respectively, for this revolutionary step). However, already in August, the Sputnik advertising network was created.
Its specialists managed to organize several really major campaigns banner advertising - and yet Sputnik was doomed: advertisers simply did not believe that Internet advertising in Russia had a future. However, two and a half years later - in 1999-2000. - large online advertising agencies were no longer a rarity (RA Manifesto, IMHO, Dva Solnts, etc. achieved success).
By 1998, Russia was already actively engaged in the promotion of sites in the national domain zone, and in 2001-2002 the main services were launched contextual advertising- Yandex.Direct, "Begun" Rambler and Russian-language AdWords from Google.
Experts know that the sustained interest in advertising medium arises at the moment when it is able to cover at least 12-15% of the population - and in the summer of 2005 a landmark event for the development of advertising in Runet took place: the threshold was crossed, and more than 14% of Russians began to use the Internet regularly.
If you want to learn more about the history of the Internet advertising market, INFINITY PROMO specialists will help you - refer to the "Contacts" section. You will also be able to find out INFINITY prices and get information about current special offers (for example, the promotion “