Ingersoll wristwatches are a kind of symbol of America. Throughout its existence, this brand has adhered to one rule - the creation of watches for the general public, whose quality should not be questioned by anyone, and the price should be accessible to everyone. Thus, today this company is considered one of the most recognizable in the world, and its range includes more than 150 models of automatic and mechanical watches and pocket watches.
History of the watch brand Ingersoll for over a hundred years. In 1880, two brothers - Robert and Charles Ingersoll - open a small company in New York, Robert H. Ingersoll & Brother, which at that time was engaged in the production of stamps and impressions. Orders for their products, which consisted mainly of cheap small items, they received through the mail catalog. But the ambitious plans of the Ingersoll brothers had completely different goals, and after 10 years of hard and tireless work, they, having concluded an agreement with the Waterbury Clock Company, receive their first major order for the sale of a batch of Jumbo watches, numbering one thousand pieces. This event, in fact, became the starting point, after which a small company at that time Ingersoll slowly but surely began to move towards the intended goal, as a result of which it turned into the largest American manufactory.
So, a year later, the Ingersoll brothers sign with Waterbury Clock. new treaty for the production of small watch models, the dial of which will be decorated with a brand with their name. Sales results exceeded all expectations - 485 thousand units per year. They managed to achieve such unheard of success thanks to the cooperation with the automobile magnate Henry Ford, who invested his money in automated production hours. As a result of this, in 1896, the first "dollar watch" appeared. They got their name from the price of $ 1, which corresponded at that time to the average daily earnings of many Americans. Distinctive feature This model was that at first glance they were exactly like other cheap watches, but at the same time they were of excellent quality. Success was not long in coming, and after a couple of years it became simply stunning (sales of six million units and new orders).
These "dollar watches" became popular favorites, they were also called Yankee (just like the residents of New York and Connecticut). Many famous and important people of that time (Thomas Edison, Mahatma Gandhi) preferred to wear this model. Mark Twain, who wrote the famous book "Tom Sawyer and the Adventures of Huckleberry Finn", purchased them twice, and Theodore Roosevelt, sharing his impressions after traveling in Africa, said that he was called there only as "a man from a country where watches are produced" Ingersoll "".
In the next ten years, Ingersoll constantly expanded - in 1902, the first office for the sale of watches was opened in Chicago. And after 6 years, at that time already a corporation, Ingersoll has its offices in several cities of the world, including in Europe: Berlin, London, Oslo, Amsterdam, Stockholm, Copenhagen, Brussels, Montreal, Buenos Aires. This circumstance contributed to the purchase of additional factories for the production of watches under the brand Ingersoll- in 1908 and in 1914. Thus, the capital of the corporation increased by 4 times during this time. So, in 1901 it totaled 1 million dollars, and already in 1914 - 14 million dollars.
With the outbreak of World War I Ingersoll starts releasing female model Midget, in which special lugs were thought out for the strap at the level of numbers 12 and 6. In 1919, the brothers released new model"wartime" Radiolite with luminescent hands and numbers. But the most famous year for the company Ingersoll The year is 1933, when she receives an order from the Walt Disney film studio for the release of watches with the image of Mickey Mouse, which immediately became popular among Americans. Corporation during World War II Ingersoll retooled for wartime needs, which leads to a significant decline in watch production both in America and in Europe.
After the end of the war, the company received its new name - United States Time Corp. It is bought by Norwegian investors, after which they build a modern factory and continue to work on the production of stylish and affordable watches for everyone. In 1989, it was acquired by the London company Zeon, which specializes in the international distribution of watches. famous brands(Playboy, Ted Baker, Fila, Porsche Design). She begins work on expanding the range of automatic and mechanical watches. Ingersoll, making bracelets from genuine leather, and cases - from durable stainless steel with a special ion sputtering 3 - 5 microns thick. The watch dial is protected by a tempered mineral or sapphire crystal, and their water resistance reaches up to 100 meters. Some models are decorated with Swarovski crystals.
Despite all the difficulties, it is worth noting that Zeon managed to keep the original idea not only in the design of watches Ingersoll, corresponding to the spirit of that time, but also the main principle of the Ingersoll brothers - "watches of consistent quality at an affordable price."
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Ingersoll was founded in 1892 by brothers Robert and Charles Ingersoll in Waterbury, Connecticut. The Ingersol brothers set themselves the task of organizing the production of watches that are optimal in terms of quality, price and production volumes. Its implementation was made possible thanks to the auto magnate Henry Ford, who invested in their new assembly line. This is how the famous “one-dollar watch” appeared: with brass platinum, on which template parts were attached. They were accurate enough and at the same time cost one dollar - the average daily wage of a worker of that time. Thanks to this, Ingersoll soon became one of the most popular brands in the USA, and the "folk" watch acquired another name - Yankee, as the inhabitants of New York and Connecticut were called. At the beginning of the 20th century, the Yankee became the de facto symbol of America throughout the world. Ingersoll made watches for the US Army. explorers and travelers, and even millionaires, did not hesitate to wear Yankee models because of their attractive design and reliability. However, the subsequent Great Depression bankrupted the H.R. Ingersoll & Brothers business.
It was then that the company was acquired by the largest watch manufacturer in Waterbury - Waterbury Clock Co., which retained the production technology of One-Dollar Watch.
In 1933, Ingersoll-Waterbury received its most famous commission. Under a contract with the Walt Disney film studio, she produced watches with the image of Mickey Mouse, which proved so popular that they overshadowed the fame of the Ingersoll brand itself. By the way, this story can be considered the first example of a license agreement. But then the second intervened. World War, and all Waterbury factories were converted to defense needs. Then the well-known story began.
After the war, Waterbury was renamed United States Time Corp. by investors in Norway. They built a new, state of the art factory that later became Timex. And Ingersoll, which continued to specialize in creating stylish and inexpensive mechanical watches, was left with virtually no investment and development opportunities. However, the very name of the brand by that time had already become a cult. Ingersoll watches, still reliable, affordable and beautiful, were worn by Mahatma Gandhi, Theodore Roosevelt and Thomas Edison, and the real symbol of America, along with the Thunderbird car and blue jeans, was made by the 60s idol James Dean, who never parted with his chronograph Ingersoll until his death.
Regardless of how the fate of the Waterbury factory turned out, Ingersoll is a name worth a lot. It is enough to type the name of the brand in the search for the eBay catalog, and thousands of requests per month will appear in response.
A few years ago, the Ingersoll brand was acquired by the London group Zeon, which is engaged in the international distribution of watches. Its management decided to revive the brand's promising heritage, especially since modern production capabilities make it possible to maintain both production volumes and prices at the proper level in order to satisfy the needs of the widest segments of consumers around the world.
There is only one caveat: the design, quality and spirit of the brand itself must be absolutely authentic, so that the buyer does not doubt for a minute that he is facing a real Ingersoll, a watch that has been a symbol of America for 100 years. That's why new scheme production, developed by Zeon for Ingersoll, had to be fully consistent with the image of the brand.
The head office of the company, where all strategic decisions are made, is located in London. In its development, the company is primarily aimed not at the American, but at the European and Asian markets. Unlike many large corporations, Zeon strives to take into account the specifics of each market in which it operates. So, for example, with the start of distribution in Russia, special packages, POS-materials and instructions in Russian were released.
Design Bureau Ingersoll, Aebischer's award-winning R&D, industrial and technical design studio, is located in the German part of Switzerland. It is artists and engineers from Switzerland and Germany who develop the appearance of all Ingersoll collections, of which there are more than 30 today. The main emphasis is on mechanical watches, classical and with complications. Thanks to the concern's factory in China, Zeon knows no problems with high-quality and affordable movements. Such a combination of modern solutions that make the most of the peculiarities of each country allows us to maintain an affordable price for mechanics and produce very modern watches, European in style and design.
Today, the brand represents mainly men's classic models (about 80% of the range), among which there are many automatic mechanics. However, she does not forget about the female audience. Ingersoll's latest innovation is the Dreams line of luxury women's watches, which combine the beauty of a perfectly crafted movement with contemporary design and jewelery chic. The cases are made of stainless steel, the mechanism is visible through the dial and the case back, the straps are made of genuine leather. Fashionable dynamic design and trendy colors (especially worth paying attention to models with white ceramic inserts) are set off by Swarovski crystals, which no girl can resist.
Also, Ingersoll does not forget about the glorious historical heritage of the brand. Although the time of the iconic One-Dollar Watch has already passed, the company still produces respectable pocket watches on a chain, including skeletons. Each pocket watch is accompanied by a stylish belt pouch made of high-quality leather. In more than a century of history, Ingersoll has experienced many changes. Only the unique style of the brand, it seems, never left Waterbury. Whether it's the Crow chronographs, the full calendar Forty Niner, the open balance Desperado, the classic Yankee or the luxurious Ghandi skeletons, every new watch is inspired by wide highways, open cars and Hollywood spotlights. Watches that a hundred years ago were good for presidents, movie stars and ordinary people will not disappoint you today.
The American watch brand Ingersoll originated in 1892 in Waterbury, Connecticut; its founders are brothers Robert and Charles Ingersoll, whose names are immortalized in the original name of the company - Robert H. Ingersoll & Brother.
The brothers intended to create such watches that would become truly popular: they had excellent quality and an affordable price.
Ingersoll branded watch sales exceeded all expectations. To a large extent, the records were secured by the investments of Henry Ford, who introduced the conveyor principle of production invented by him into the watch industry. Automation of the watch manufacturing process has significantly reduced their cost; Ingersoll watches entered the history of America as a watch-dollar (One-Dollar-Watch) or a Yankee watch: despite the fact that the watches were as accurate as possible, their price was equal to the average daily income of an American - $ 1.
So, the dream came true: Ingersoll "went to the people." The brand's clients were not only ordinary citizens of America, but also its most famous people: Thomas Edison, Mark Twain, James Dean and even President Theodore Roosevelt.
By the beginning of the 20th century, the company had representative offices in all world capitals, and from the volumes of its sales increasing exponentially, competitors fell into a state of gloomy impotence. However, the Great Depression ruined Ingersoll, and soon the factory was taken over by Waterbury Clock Comp.
The activity of Ingersoll-Waterbury at this time was marked by cooperation with many manufacturing corporations that glorified America. We are talking, of course, about the sensational collection of watches with the image of Mickey Mouse: Ingersoll entered into an agreement with the Walt Disney film studio to produce original watches-portraits of the most beloved cartoon character. The success of the novelty was simply deafening,
But World War II disrupted the rosy outlook.
Ingersoll bowed to necessity: production in short time was put on a military-industrial track. When the war passed, the company returned to its former direction of activity, but now under a different name - United States Time Corp. The new owners built a new factory, which they called Timex - this is how 2 independent brands arose, which today for some reason are mistaken for one.
Ingersoll is owned by the London company Zeon, which is the largest distributor of famous watch brands: Playboy, Ted Baker, Fila, Porsche Design. Thanks to a competent marketing campaign and development strategy, today we know the Ingersoll brand as it was in the dreams of its first owners and even more: fashionable, bright and truly iconic - the Ingersoll name is a symbol of America.
Of course, Ingersoll did not stand aside from the technical and design research that marked modern history watchmaking craftsmanship. Ingersoll men's and women's watches today are made using the most advanced technologies, which exclude the possibility of even the smallest fraction of factory defects, they are used best materials: surgical steel to prevent allergic reactions, Genuine Leather, semi-precious stones and, of course, movements from the best Swiss and Japanese manufacturers. The main focus for Ingersoll was the classic mechanical watch; in recent times the brand presented many mechanical models with complications.
Ingersoll maintains a heritage brand image and continues to release
limited editions of the iconic One-Dollar Watch are now available the lineup replenished with skeleton pocket watches.
The watches that once became the choice of presidents, movie stars and ordinary Americans are still just as good today and have many fans!
Ingersoll (Ingersol) is an American watch company with a long history that produces elite and high-quality models for women and men.
The history of the creation of the Ingersoll trademark (Ingersol)
There are quite a lot of companies that produce watches today. But only a few of them create products that are accurate, beautiful design and comfortable fittings. Ingersoll is one such brand. For her, the quality of products and their functionality are of great importance, so they manage to surprise their customers with branded watches every time.
The Ingersoll brand has been established for a long time. It is considered one of the oldest watch companies. In 1892 brothers Charles and Robert Ingersol They decided to start their own watch business. They set themselves a rather difficult goal: to establish the production of such watches, which would remain at the same time high-quality, but not too expensive. Such a move would make products more accessible to a large number of people. But doing so was not so easy.
The existence of the new brand was made possible by the fact that one car magnate by the name decided to invest some money in the development of a new project. That is how the most famous “one-dollar” watches appeared on sale. They had a brass platinum, on which all other template elements were attached. Their accuracy could not help but amaze, but the cost was also a pleasant surprise. After all, 1 dollar at that time was the average one-day salary of the average worker. Therefore, almost everyone could become the owner of such a watch.
Such products very quickly brought the brand to one of the first places in terms of popularity in the US market. By the beginning of the 20th century, branded watches had become a symbol of this country. The brand was engaged in the production of watches for the American army, millionaires, ordinary travelers, workers, researchers. Accuracy and pleasing design appealed to a variety of personalities of the time.
However, with the onset of the Great Depression, Ingersoll began to have serious problems. As a result, they led to its complete bankruptcy. But the history of the brand did not end there. Some time later, her technology was bought Waterbury Clock. This corporation completely retained all the features of watch production, especially the emphasis was placed on one-dollar movements.
Already in 1933, the issue was again established, and at the same time the brand received the most important order. A contract was signed with the Walt studio for the release of branded watches with the image of Mickey Mouse on the dial. To everyone's surprise, they proved incredibly popular. The first items were sold out very quickly, after which orders for individual production of such watches immediately began to appear.
After such a successful revival, the brand's business took off sharply, production was fully established and continued to develop. There were several new technologies that made it possible to produce other models of watches made according to a slightly different principle. But this was only until the outbreak of the Second World War. With her arrival, the entire corporation also went bankrupt, and all the factory buildings were equipped for the military.
During the war, the brand was completely forgotten. But she still managed to revive. It happened after the war period. There have been many changes, starting with the fact that now the corporation was even called differently United States Time Corp.. It happened due to the fact that the company was bought by Norwegian investors, who decided to change production a bit. To this end, they even built a more modern factory. After a while she was called timex. And everyone has long forgotten about the original brand. She was also engaged in the production of cheap and stylish mechanisms, but, unfortunately, she did not receive any investment at all. As a result of this, she could not continue her development, which had stalled in one place. Interestingly, the brand name itself was iconic.
Not so long ago, the company famous name Zeon bought this company. Her policy was to restore the heritage of the Ingersoll brand, which was incredibly promising given the previous history of this brand. They revived the production of branded watches, increasing the number of sales and adjusting the prices of products. A new design option was developed and the self-assembly technique was slightly changed. Now the watch, which was considered a symbol of all America for one century, fully corresponded to the image of the corporation.
To date, the Ingersoll label mainly produces watches for the stronger sex. Most of them have a classic design and automatic winding. Models for women are also produced, but in much smaller volumes. Some of these models are even decorated with precious stones. Specialists manage to combine the beauty of design with functionality and, of course, high precision. That is why the brand today has a lot of fans.
Production is very important. It is under fairly strict control. Each of the stages, from the selection of details to the development of design sketches and their implementation into reality, is constantly checked. After all, each element is of great importance. After completion of work on a separate model, they are tested. Check the functionality of all functions. If the watch is water-resistant, then various tests are carried out under water, etc.
Thanks to this attitude to their work, manufactured products and customers, the Ingersoll brand today enjoys great popularity not only in America. Her watches are distributed all over the world. Today they are associated with quality and stylish design. The company continues its development, not forgetting the old traditions. Despite the fact that today the era of pocket watches has already passed, the brand still continues to produce such models to order. Basically, they are all equipped with a thin chain, and a leather case is attached to each of the models. The style of the products remained the same, simple, but at the same time very pleasant to look at.
An overview of one of the watch models for men:
Where to buy men's and women's watches of the brand Ingersoll (Ingersol) in Ukraine:
There are no branded stores in our country, you can buy in some Ukrainian specialized online stores.
Ingersoll is a famous brand of American wrist chronometers. The history of the brand dates back to 1892, when the brothers Ingresoll A watchmaker's shop was founded in Waterbury. From the very beginning, they sought to create watches for the people, combining an affordable price and high quality.
The innovative approach of the Ingresoll brothers
A lot of the company was helped by the investments of Henry Ford, who introduced process automation into the watch industry. So chronometers began to be produced in large batches, distinguished by their accuracy. Their value was equal to the daily wage of a worker, which was then 1 dollar. Soon the watch gained popularity among the famous people of America. They were worn by Thomas Edison and Theodore Roosevelt.
The company was on the verge of bankruptcy several times. During the Great Depression, she was helped back to the top by a marketing coup with the production of watches depicting Mickey Mouse. After World War II, the company split into two popular brands, Ingersoll and Timex.
Today, the company's watches are produced in a large assortment. Among them, a choice of female and male models is available. The company is constantly improving the range, adding new developments that have made Ingersoll a resounding name. For example, in 1919 it was they who introduced the first backlit clock. Today, American brand chronometers are available in two variations - traditional mechanics and fashionable quartz. Ingersoll collections include:
- classic;
- Disney;
- Quartz;
- tourbillon;
- bison;
- Ladies Range.
Each of them is distinguished by great diversity, suitable for the most diverse circles of society. You can choose hours for business meeting or under a tracksuit. Price policy brand makes it easy to choose an affordable version or a more exclusive solution.
Characteristics of Ingersoll watches
Mostly chronometer models belong to mechanical products. They are equipped with manual or automatic winding. Some models, in addition to traditional stainless steel, are gold-plated. Women's products are decorated with Swarovski crystals. Watch cases come in a wide variety of shapes:
- round;
- square;
- rectangular;
- barrel-shaped.
Many chronometers are equipped with a calendar, tachymeter, stopwatch, for which separate dials have been created. Some are equipped with open mechanisms that allow you to monitor the smoothness of the move. For example, the Bison line has a luminous coating on the hands, which allows you to see the time in total darkness. Under water, brand watches withstand a pressure of 3-5 atmospheres. The combination of an affordable price with similar features makes it easy for Ingersoll to win new customers.