The logo is very important for a company. Logos famous companies is not just a brand icon, but a symbol with which the company will be associated today and in the future. It is by the logo that most people recognize this or that trademark.
You have probably noticed that the logos of well-known companies usually look very simple and concise. It would seem that it would not be difficult for the most ordinary designer to make a small logo for a company.
But that was not the case… Many designers hatch logos of well-known companies for months to make a truly memorable label that will bring success to its owner.
The logos of well-known companies, behind the simplicity of lines and shapes, hide a deep meaning and significance that many do not even know about.
Logos of famous companies: the meaning and meaning of famous labels
We invite you to look at the logos of well-known companies and find out what meaning the simple laconic lines of the logo hide.
Logos of famous companies: Hyundai
Among the logos of well-known companies, one can single out the logo of the Korean company Hyundai. The Hyundai logo is not just the letter H. The meaning of the logo is more symbolic. The logo symbolizes the handshake between the client and the company representative. Agree, the Hyundai logo is, of course, a symbol of success.
Famous company logos: Adidas
The Adidas logo is a folded reproduction of the name and surname of the owner of the network. sports shops Adolf Dassler. 
Although the Adidas logo has been repeatedly changed at the request of the owner, three lines always remain in its image, symbolizing obstacles in the way of athletes.
Famous company logos: Apple
But the logo of the world leader in the production of smartphones and computer technology Apple is truly symbolic, after all, like the name of Steve Jobs' company, it was coined spontaneously.
There is no need to look for a special binding here, except that the “bite” in translation into English bite means a computer term. The creator of the logo for the apple company Rob Yanov.
Famous company logos: Sony Vaio
Our list of "Famous Company Logos" also includes the Sony Vaio label, which embodies the analog and digital signal. Interesting, isn't it!
Famous company logos: Amazon
The logo of the famous Amazon company symbolizes the philosophy of the brand. Buy from us with a smile. Be happy with your purchase. We have everything you need.
Famous company logos: Baskin Robbins
The number 31 hidden in the Baskin Robbins logo symbolizes the number of flavors of ice cream that BR released at the very beginning.
Famous company logos: Toyota
The list of logos of well-known companies with a special meaning includes the logo of the Japanese automaker Toyota.
It is generally accepted that the Toyota logo schematically depicts a cowboy in a hat. In fact, the logo in its original form depicts the eye of a needle and a thread stretched through it, because Toyota was once engaged in the production of looms.
Another feature of the Toyota logo is that its elements form the letters of the Toyota brand name.
Famous company logos: Continental
The logo of the tire manufacturer Continental hides at its beginning the wheel, which is schematically created by the first letters. Agree, simple, but tasteful.
Famous company logos: Formula 1
The Formula 1 logo is also very original, because here the designers combined three colors and three symbols. The most inconspicuous part of the logo is the white unit, while the red lines symbolize the speed and drive that are always present in Formula 1.
Famous company logos: Pinterest
Many netizens are also familiar with this logo. One of the most popular Internet services, Pinterest, which allows you to save your favorite pictures from various sites on your boards, also has a riddle in the logo. We are talking about a small needle, which can be seen on the capital letter of the logo.
Famous company logos: Beats
The Beats logo also made it to our ranking of "Famous Company Logos" that have a special meaning. The logo of the manufacturer of audio products Beats symbolizes a man in headphones.
Famous company logos: Toblerone
The Swiss chocolate company Toblerone introduced a bear on its logo, because in Switzerland it is no secret to anyone that the city of Bern is considered the city of bears.
Famous company logos: BMW
The list of logos of well-known companies that we are telling you about today also includes the logo of the automaker BMW.
In the past, the company was associated with aviation. Someone thinks that the BMW logo shows the blades of a rotating propeller, and for someone the BMW label is part of the flag of Bavaria.
Famous company logos: LG
The South Korean company LG, which produces electrical goods, has chosen a very positive logo in the form of a smiling man. Representatives of the industry giant with such a logo express the desire of the brand to maintain a positive, good relationship with each client.
Famous company logos: Evernote
The logo of the note-taking service Evernote was included in our rating "Logos of famous companies". With the symbolic image of an elephant, the company wanted to emphasize the good memory that, by the way, elephants have, and the ability to never forget anything with Evernote notes.
Famous company logos: Coca-Cola
The Coca-Cola brand also has a very beautiful, memorable logo. On it in the corner you can see the Danish flag.
Probably, such an element is a coincidence, however, it helped the manufacturer a lot during advertising campaign in Denmark.
And so, we presented the logos of well-known companies that have one or another meaning that you may not have known about.
And what logos of famous companies with a hidden meaning do you know?
A logo is essentially a visual representation of a company. Think of the golden arches of Macdonald's or the swoosh of Nike - these impressive logos have embodied two of the largest empires under their banners. However, many companies still skimp on developing this key part of building the corporate ideal. A good memorable logo significantly increases the growth and loyalty of customers, forms the right impression with business partners,
There are 3 types of logos:
- Repeating infinity elements. For example, the fundamental power of the logos of IBM, Microsoft and Sony is created by intersecting elements, which makes the symbols of firms distinctive.
- There are logos that literally illustrate what a company produces or provides, for example, painting houses often use an illustration of a brush or paints in a logo.
- Use of abstract graphic symbols. An example is Nike. Over time, the image of the brand name has become for consumers a reminder of the company in any situation.
Consider the most popular logos of famous clothing and footwear brands.
Nike
The logo of the well-known company is represented by the popular signature Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means “victory”). The logo project was launched in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. This project was suggested to Caroline by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident that the logo would work for him in the future. And, as we see, he was not mistaken in the calculations. Later, as the Nike brand rose to international heights, Phillip presented Davidson with a Swoosh diamond ring as a token of his gratitude and great amount sportswear and footwear from the corporate warehouse.
Adidas
The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the founder of the company. However, a few months later, Addas was changed to Adidas (the founder was called Adi among friends).
The signature three stripes featured on the logo were acquired from the Finnish sports company Karhu in 1950, and today it is the style of the firm that is included in the most popular logos of famous brands. By the way, the stripes symbolized the popularity of the company on three continents.
Puma
Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company's logo differs from the one we know now - the original name of the company sounded like "Ruda" (from the name of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was designed by Rudolf himself, and in the 60s of the 20th century. the symbol acquired the familiar outlines of Puma.
Gucci
Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children and became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in terms of recognition.
A feature of the symbol was the overlapping letters G. However, these are not only letters, this is a symbol of two stirrups - the legacy of the Guccio Gucci brand, which sold accessories for horses.
Givenchy
Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Tuffin de Givenchy. Today, the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.
The logo design is quite simple, but attractive and mesmerizing at the same time. It is a four "G", occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.
Levi Strauss & Co
Levi Strauss & Co. (LS & CO) was founded in 1853 when Levi Strauss moved from Franconia to San Francisco to promote the West Coast branch of his brothers' haberdashery business. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully dispersed among buyers.
It is worth noting that jeans in the form that is known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and was a two horses tearing jeans into different parts. Logos of well-known history of their creation, as a rule, are overgrown with legends. Thus, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two separate cars with jeans and drove in this way to the destination station.
Reebok
The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to provide his sons' sneakers with spikes. After climbing the Olympus of global manufacturers already in 1958, the founder's grandsons, Joe and Jeff, renamed the company Reebok. The name refers us to the African continent, where "rhebok" is a type of antelope. Famous world logos Reebok brands and Adidas are now owned by a single fashion house - Reebok is subsidiary adidas since 2005.
Louis Vuitton
The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the highest quality and chic products. The company's logo is represented by the brand's initials and is designed as a stylization inspired by Japanese floral motifs.
hello kitty
The character itself was invented and brought to the public in 1974 by Shintaro Tsuji, the owner of Sanrio. As a trade logo for the company, the image of Cute Kitty was registered in 1976.
Initially, there were two names between which there was a choice: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. The logos of well-known companies and brands of children's clothing and toys, previously separate, made a single powerful breakthrough in the field of business.
Converse
The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but a life-changing event for the firm happened in 1917: basketball player Charles H. Taylor walked into Mills' office with an injured leg. To facilitate the movement of the athlete, Mills developed high-top sneakers, which today have already become classics in the global fashion shoe industry.
Converse is not just a brand, it is a whole era, for example, it was in this shoe that Wilt Chamberlain scored 100 points in an NBA game in 1962, Converse also wore it when he scored the decisive goal in 1982. It was the official shoe of the NBA for a long time, worn by sports legends such as Larry Bird and Julius Irving.
Since 2012, the equally popular Nike company has become the owner of this brand.
Lacoste
One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the fashion world. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from consonance with the founder's sports pseudonym, which sounded like "crocodile skin".
The symbol of the company Rene Lacoste was born, as well as many other logos of famous brands. The game was worth the candle and this case. The history of the creation of the symbol is as follows: one of Rene's friends drew a small crocodile just for fun, but it soon became the logo of the brand, which is now known to everyone.
Fendi
The company's logo is often compared to a puzzle: these thoughts are prompted by two letters F inverted relative to each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Eduard and Adele Fendi. The recognizable symbol of the fashion house is now emblazoned on every document signed by Fendi representatives as a fashion seal of Fendi collections.
Chanel
The famous back-to-back double "C" logo was first seen in the fashion world in 1925 on a bottle of Chanel No. 5 perfume.
The logos of the most famous brands often have several stories of their creation, and this happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in creating the symbol, but simply used two crossed horseshoes as a symbol of success and luck. Nevertheless, most designers are sure that the logo represents the initials of Coco Chanel, the founder of the French fashion house.
Calvin Klein
On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible stamp.
Versace
The symbol of the famous brand is symbolically linked to Greek mythology and depicts intertwined snake heads that often adorn bag logos. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.
The logo was designed in 1978 by Gianni Versachi, who was obsessed with the classics in art, so the option with turning the audience to stone became a symbol that embodied the designer's fatal attraction to the fashion world.
It is by the logo that many will recognize famous brand. For some, the history of creating a logo is mysterious, and for some, everything was simple and clear. Some of them have changed, some have never changed.
The founder of this brand, Rene Lacoste, was once one of the best and most famous tennis players in the world. There are several versions of why he was nicknamed "alligator" (later changed to "crocodile"). The first version, due to his behavior on the court, that he, like no one else, managed to exhaust the opponent on the court.
René Lacoste, founder of the Lacoste clothing brand. 
The second version, and it is more common, is that he made a bet that he would win a certain match. The stake was, a suitcase made of crocodile (or alligator) skin. Later, his friend, Robert George, drew a crocodile for him, which was embroidered on his blazer, in which he began to perform, and later became the company's logo.
John Warnock and Charles Geschke left Xerox to form their own manufacturing company software. And they named the company after Adobe Creek, which flows in California.
Founders John Warnock and Charles Geschke. 
"I'll call Apple if you don't come up with something better by 5 o'clock"
I think everyone knows perfectly well that the apple was the favorite fruit of the founder of the company, Steve Jobs. Initially, the creators wanted to beat the legend about an apple that fell on Newton's head, which is known to every schoolchild, which allowed him to discover the law of universal gravitation. But the logo was cumbersome, and later the “bitten apple” logo appeared. But why, is it bitten? There are many versions, one that Steve wanted the company to be associated with an apple, which Adam once could not resist, i.e. and you will not resist the products of this company; the other, because of the similarity of the English words "byte" ("byte") and "bite" ("bite").
Founder Steve Jobs. 
The first company logo. 
But there is another version that this is a hint at the suicide of Alan Turing, a scientist who had a huge impact on the development of computer science and computer technology. He was gay, in 1953 he was accused of homosexual relations, and by court order he was offered two sentences to choose from: imprisonment or suppression of libido with estrogen injections. He chose the latter, and there is a version that in 1954 he committed suicide by biting off a poisoned apple soaked in cyanide, unable to withstand the persecution of society.
In 1958, Enrique Bernat created the first lollipop (wooden at the time) that could be sucked without getting your hands dirty. And the logo itself was drawn by the famous artist Salvador Dali, and it was he who suggested placing the logo not on the side, but in the center.
Founder Enrique Bernat. 
Five multi-colored rings connected together were invented by Pierre de Coubertin, it was he who revived the Olympic Games, which took place in the summer of 1896. But the rings were invented in 1913 (according to some references in 1912), and presented in 1920. The most common version is that the rings represent the five parts of the world whose countries participate in the Olympic Games: America - red, Asia - yellow, Africa - black, Australia - green and Europe - blue. Including the white color of the canvas, they represent the colors that are contained in all the flags of the countries of the world.
Pierre de Coubertin. 
In 1862, Cuban wine merchant Facundo Bacardi, along with his brother José, bought a distillery in Santiago de Cuba, under whose roof many fruit bats lived. In Cuba, the fruit bat is a symbol of good luck, so Facundo decided to take the image of this mouse as the company's logo.
Founder of Facundo Bacardi. 
The company's logo is a horse rider in armor and a spear in his hand. The spear is a symbol of the protection of tradition, and the Latin word "Prorsum", translated as "Forward", reflects the company's desire for progressive innovation.
Founder Thomas Burberry. 
The Italian company was founded by the Greek Sotirio Bulgaris, and in modern Greek his surname was written as Bvlgaris. From last letter refused, and it turned out Bvlgari.
Founder Sotirio Bulgaris. 
In 1962, the famous designer Karl Lagerfeld created the equally famous logo of the Fendi fashion house. The double letter "F" symbolizes the Fendi spouses, who created the fashion house.
Eduardo and Adele Fendi are married. 
There are several versions of the designation of the Chanel fashion house logo. One of them is that two crossed horseshoes denote a symbol of good luck and success. Another version, which is more inclined to everyone, is the initials of Coco Chanel, which she drew before opening her first mono-brand store.
Founder of the fashion house Coco Chanel. 
The logo of the 70% German digestif is based on a very old tale about Saint Hubert, the patron saint of hunters. The tale tells how Hubert violated the ban on hunting and met a deer, which turned around and a cross shone between its horns. The animal forgave Hubert and then he became a saint.
The prancing horse first appeared not on a car, but on a military aircraft flown by Francesco Baraka, an aviator and hero of the First World War. In 1923, Enzo met Francesco's parents, and it was they who suggested that he use the image of a prancing horse on his racing car, for good luck and in memory of Francesco, who died shortly before the end of the war. Enzo added a yellow background, the official color of his hometown of Modena, and swept his ponytail up. The emblem in the form of a triangular shield is used by the Italian racing team; and a rectangular emblem, a sign of the Ferrari factory.
Founder Enzo Ferrari. 
The emblem was invented by Gianni Versace himself in 1978. According to the idea, the head of the Medusa Gorgon symbolizes that Gianni turns the audience into stone with his collections. It was she who he considered "the epitome of fatal attraction."
Founder Gianni Versace 
In 1930 in Japan, Goro Yoshida and his half-brother Saburo Uchida formed a company under the name "Precision Optical Instruments Laboratory in Japan". Four years later, they created their first 35mm camera, which they named Kwanon, after the Buddhist deity of mercy, and trademarked a plethora of words similar in sound to Kwanon. One of which was, Canon.
The history of the company began in 1837, when Thierry Hermès founded a firm for the production of harnesses and bridles for horses, which is why the company logo depicts a horse with a carriage. To date, the company is known for its leather bags, which are processed with a special "saddle" seam.
Founder Thierry Hermès. 
Volvo means “I roll” in Latin, and the trademark was originally registered for a special series of ball bearings. The logo also denotes the ancient symbol of iron, representing a circle with an arrow. In the Roman Empire, this sign personified the warlike and invincible god Mars, who fought only with iron weapons.
Founders Assar Gabrielson and Gustaf Larson. 
Everyone knows what the “SK” logo means, but not everyone knows that the dark color emblem is used only on High Fashion clothing, the gray emblem is on regular clothing items, and the white emblem is for sportswear. But it seems that the white emblem is going to be cancelled.
Founder Calvin Klein. 
Phew, this playful hare is known to everyone, but for some reason, many people think that this is a rabbit. But it was a hare in a bow tie that was drawn for Hugh Hefner, because it is him that Hugh considers funny, playful and at the same time very sexy.
These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas, motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies that manufacture household appliances and electronics. They are well known even to children.
Have you ever wondered who and how created the logos of famous world brands? What do they mean? Why does a seemingly simple picture become calling card company and is recognized all over the world? I must say that the history of logos of famous brands is sometimes very interesting. Get to know some of them.
Versace
Not all famous brand logos are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. He became another decoration of his magnificent collections. Since then, the head of the Medusa Gorgon, located in a circle, has become the trademark of this fashion house.
When the couturier was asked questions about the rather strange choice of logo, he replied that it was a symbol of fatal charms and beauty that could hypnotize and paralyze any person. And I must say, maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.
Givenchy
Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four letters G and similar to a stylized clover leaf, represents strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it. 
Givenchy uses the logo as embellishments and prints that are popular and recognizable all over the world.
Lacoste
Famous brand logos and their names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long been a trademark of Lacoste, which is famous all over the world primarily for polo shirts.
Probably, not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a former successful tennis player, in narrow circles he was called the Alligator. He founded his company in 1993, which was focused on sportswear for tennis players.
The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.
Chupa Chups and… Salvador Dali
If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example of this is the company Chupa Chups. All the kids in our country know this product. But how is a great artist connected with her? 
One of the most famous and prominent representatives of surrealism, artist and graphic artist, director and sculptor, writer contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world-famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial amount and invited the well-known artist Salvador Dali to create the logo.
It should be noted that their costs paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the colors of the Spanish flag, rounded the letters a little and placed them in a frame.
Nike and Carolyn Davidson
Logos of famous companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and its laconic “tick”. When the company launched a logo competition, Portland State student Carolyn Davidson entered.
It is interesting that then her sign did not cause much enthusiasm among the owners of the company, however, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder how much brand owners value their logo now?
apple apple
Logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most people think that Steve invented the bitten apple, but this is a delusion.
At the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said: "Icons should look like they want to lick."
He set such a difficult task for Rob Janova, the designer who worked on the new Apple logo. The only desire voiced by Jobs: "Don't make him sugary." A few weeks later, Steve had several sketches of rainbow apples (bitten and whole) on Steve's desk. Jobs chose the well-known option, which seemed to him more interesting and original.
NeXT
Famous brand logos sometimes have a special meaning for company owners. This is what happened to the founder. Apple Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's adversities. After leaving Apple, he very soon founded another computer equipment company and called it NeXT. The name turned out to be symbolic - "next". This is probably how Jobs emphasized that he cannot be stopped, and he will create next company with more enthusiasm and passion.
But back to the history of the creation of this world-famous logo. He was commissioned to develop the famous graphic designer Paul Rand. He gave Jobs a strict condition: “You pay me $100,000 for one version of the logo that you are sure to suit.”
As a result of this collaboration, the world recognized the inscription NeXT, made in the style of Steve Jobs. The sketch was accepted immediately, without edits. The only thing Steve wanted to change was highlight the letter E in yellow. It is impossible not to say that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide UPS delivery service, and more than a dozen medium and small companies.
Coca Cola
When we see the logos of well-known brands, which undoubtedly include the Coca-Cola Corporation, it seems that they were developed by teams of professional marketers and designers. But in this case, things were different. The logo for this company was developed by an ordinary employee of the company, accountant Frank Robinson.
At that time, the company did not yet have its current name, and it was Frank who chose it - Coca-Cola. He placed the name on a red background, and used the standard cursive at the time to write it. Such a font was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years, the company slightly modifies its trademark. But the special font remains unchanged, as well as red and white colors.
three-beam star
All motorists dream of owning a car with such a logo. Mercedes was founded in 1926. And the logo, known all over the world today, appeared much later. The company voices the official version of its meaning as a trinity - air, earth and water.
It is in cars (on the ground), in boats and yachts (on the water), in airplanes (in the air) that engines produced in factories are used. There is also an unofficial version that says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the place where they would be built. new house. The sons of the founder of the company slightly modernized the father's star, and it became the company's logo.
The three most popular stripes
And this logo represents not just a brand, but a huge industry that has been a trendsetter in sports fashion for several generations of professionals and sports fans. For a long time, the company's logo was a shamrock and three stripes.
An interesting fact is that designers were not involved in creating the logo. Its concept was proposed by the founder of the company - Adi Dassler. For 22 years (until 1994), the trademark was unchanged. But then new trends in fashion forced the specialists of the well-known brand to somewhat rework the trefoil, beloved in the world. Now the company's products are decorated with a logo, which is a triangle, made in the old traditions. The theme of the three stripes was retained.
Since 2008, the company has been releasing a separate collection of shoes and clothing called Adidas original. She combined the fashion of the 80s, as well as the original logo, which was created by Adi Dassler.
Calvin Klein
This brand began its existence back in 1942. His logo was created immediately. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.
Later, it began to be used not only as a sign of recognition, but also to serve as a navigator through the collection. The dark logo stands for top-level clothing, gray for permanent clothing lines, and white for sportswear.
Famous brand logos: Brandomania game
If you are interested in the history of trademarks of companies, then you will surely be interested in a new game. A few years ago, it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brandomaniacs, three special levels have been created, over which you will have to rack your brains in order to achieve good results.
"Brandomania" has a relaxing dynamic. It is best played by multiple people. It is desirable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some logos of famous brands. The game (answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about an unknown brand. And the "bomb" will remove most of the letters, and you will need to guess which word is hidden behind the rest.
The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also retained their main features. According to those who have already mastered the first levels, guessing the answers to "Brandomania" is really interesting.
Sportswear must be present in the wardrobe of every modern fashionista. It is quite practical and versatile. Such models can be worn not only for active activities, but also for shopping, meeting with friends. Convenience and comfort is what distinguishes these things. At the same time, everyone wants to purchase high-quality branded products so that the purchase serves for a long time. How to choose models, and which are currently relevant from well-known manufacturers? We'll tell you in the article.
List of leading firms in the world
Well-known brands of sportswear offer their fashionable novelties this season. Here you can find various Russian brands, American, European, clothes from Sweden, from Finland. All of them are a symbol of high quality, strength and durability. Chinese and Japanese branded goods are also not inferior in terms of their functional characteristics. Famous emblems can be found in the clothes of both professional athletes and media people.
German sportswear is another option for those people who appreciate the reliability and durability of materials, want to make bargain purchase. Russia is one of the countries where you can freely buy sports goods of any well-known brand. Consider the main manufacturers.
Diadora
This Italian brand is based on high quality, strength and wear resistance. All items are made from 100% cotton. The fabric is pleasant to the body. You will be able to make free and active movements all day long. You will be pleasantly surprised by the affordable price of the product. You can buy a branded product and not spend the entire family budget.
The company pays special attention to sneakers. They are popular with fans of football, athletics. Shoes are made using special technology. Among the wide range of textures, colors, type of soles, you can choose the option that suits you.
Kappa
Kappa sportswear is designed for people on the move. The Italian brand is notable for the fact that it produces not only things for training, but also casual products. The emblem of the famous brand is still found on the form of the world's leading athletes.
This brand produces sports shoes. It is notable for its convenience, laconic design. There are in the arsenal of the manufacturer and accessories and bags. They will help you create the perfect look for your style. Choose a model to your liking and feel confident and at ease.
Sportalm
This manufacturer specializes in the production of clothing for skiing. Of course, in addition to this, the well-known brand also produces casual clothes. All products are notable for their high quality, reliability, as well as a wide range. Things are made from innovative materials using modern latest technologies.
The functionality of each product for alpine skiing is organically combined with uniqueness and stylish performance. You will definitely choose what is right for you. Give yourself the freedom of every movement. And let Sportalm take care of your good mood.
under armor
The american brand produces professional sportswear. All things are designed using modern technologies. They will help improve the effectiveness of each workout, even with heavy loads. Among the advantages of the company, one can single out a special fabric that has antibacterial properties, and also effectively eliminates the smell of sweat, the use of smooth seams, and many others.
The main achievement of the manufacturer is compression underwear. That is what you need for active and constant training. Such models perfectly fit the body, allow air to pass through, and reduce muscle vibration. At the same time, things are easy to care for. They dry quickly, retain their shape for a long time, and the material itself is quite pleasant to the body. Clothes, shoes and accessories of this brand will help you achieve high results.
Venum
This manufacturer pays special attention to the manufacture of kimonos. The product is based on high quality. For the brand, the main thing is to provide comfort and coziness for athletes. Therefore, clothes and equipment correspond to all the physiological characteristics of a person. The production is based only on modern environmentally friendly materials, as well as carefully thought-out construction and design of each model.
Clothing does not hinder movement during training, allowing you to give all one hundred percent. This brand has won the love of representatives of martial arts. Functionality, a wide range, advanced technologies create a unique image of a fighter.
Fila
The design of this manufacturer expresses the main fashion trends. You can buy clothes for various kinds sports. There are men's, women's and children's collections that will impress any fashionista. The Korean brand is distinguished by high-quality production, reliability and durability of the product.
At the core new collection this season in men's, women's and children's clothing - bright colors, stylish design. You can complement your fashionable sports bow with stylish accessories.
stayer
This manufacturer specializes in the production of ski equipment. The basis of each collection is the highest quality, coupled with a stylish design. All models are made using modern technologies, designed to ensure the comfort and convenience of every athlete.
Also, this brand produces sportswear for fitness and outdoor activities. You can successfully make a morning run with Stayer. A proper place is given to sports accessories. The brand will take care of your style and well-being.
Patrick
The Belgian brand is of excellent quality. A well-known company produces equipment, tracksuits, shoes for professional athletes, as well as accessories. Attractive manufacturer with its affordable price. You can buy a branded product and not spend a fortune on it.
The production of goods is based on their own modern technologies. This garment is suitable for athletes with different levels preparation. Laconic design, thoughtful details will maximize the gaming potential. You will be focused only on achieving the goal, thanks to the comfort and convenience.
Deha
A well-known manufacturer specialized in the production of high quality dance and fitness wear. The name of the manufacturer can be translated as "body" from Sanskrit. These clothes will make you feel comfortable and cozy. The composition of clothing includes only high-quality natural materials. This includes silk, cotton, innovative fabrics. All products are specially processed. This gives them softness, saturation colors. At the same time, all products are quite durable and wear-resistant.
Comfortable clothes do not restrict movement. You can dance, play any sport. There is a special line for yoga and Pilates. Eco-friendly materials are used in the composition of the products, which comply with international standards quality. Deha is a great option for active people leading a healthy lifestyle.
Bosco Sport
Sportswear from a well-known manufacturer is notable for its emphasis on national identity. In the production of things, only high-quality materials are used, a characteristic color scheme in white, red and blue shades. This brand has become the face and symbol of our national sports teams.
Products are sewn in Italy and China in compliance with all quality standards. Availability is another advantage of this brand. You can purchase goods at affordable prices and enjoy your favorite sport.
H&M
The Swedish company produces men's, women's and sportswear. At the heart of each product is functionality and practicality. You will not leave the feeling of comfort at every workout. Stylish models are represented by a large assortment of fashionable styles and shades. You can choose the option you like.
The high quality of the goods is organically combined with an affordable price. You can buy your favorite clothes at affordable prices. Be stylish in any situation. H&M will help you express your individuality.
kids club
Children's sportswear is designed for active and inquisitive children who love to explore the world and strive for new discoveries. The well-known brand pays special attention to the strength and durability of each product. The main material is cotton. At the same time, lycra is added. Thus, the clothes become comfortable, keep their shape, are easy to wash and do not wrinkle.
For outdoor activities there are jackets made of special materials. They do not let moisture through, while breathing. Your child will be comfortable and dry. Models are made in fashionable variations. Stylish clothes will appeal to the most fastidious young fashionistas.
Zilli
The French manufacturer focuses on high quality, a wide range and compliance with fashion trends. The laconic design will appeal to all lovers of an active lifestyle. Models include natural fabrics. The most modern technologies are used in the production process. That is why the products of this brand are so fond of athletes.
Rukka
Popular brand extreme and sportswear offers to appreciate their products. All of them are created from a special modern and high-quality material. Such clothes will reliably protect you and your children from adverse weather conditions. Models for children have special reflective details. Safety and comfort are what the manufacturer cares about so much.
Strong fasteners, wear-resistant fabric, durability and practicality will pleasantly surprise buyers. Special jackets, semi-overalls are put on over ordinary clothes. It is quite easy to take care of the products. They can be washed both by hand and in the washing machine.
Equippage
A well-known manufacturer presents high-quality tournament clothing. Functionality and aesthetic pleasure are the basis of every thing. German products are thought out to the smallest detail. You won't find any flaws here. The basis of production is only modern technologies. You can find a thing that will emphasize your individuality.
Among other advantages of the company is the affordable cost of goods. You can buy your favorite model at an attractive price.
Schoffel
High-tech, high-quality clothing for skiing is presented by this manufacturer. You will be able to feel comfortable and at ease in hiking, as well as during outdoor activities. Special fabrics help you move freely. Neat seams, Gore-Tex membrane will effectively protect you from adverse weather conditions.
In the manufacture of things used self-cleaning fabric. It dries quickly and doesn't fade. Thanks to silver ions, the models do not absorb odor.
Nike
This well-known brand offers high-quality sportswear and shoes. Each collection is based on modern technologies, stylish design and functionality. With the things of this manufacturer, success in the sports field will certainly await you. Thanks to special fabric that does not allow moisture to pass through, but at the same time allows the skin to breathe, you will be able to perform even the most intense workouts.
The brand also produces comfortable shoes for sports activities. It looks stylish, safe and comfortable. Thanks to special cushioning technology, your every step will be confident and effortless, and the load will be evenly distributed on the muscles.
Volkl
This manufacturer represents ski clothing. It is based on high quality, innovative materials, protection from adverse weather conditions, cold and wind. You will feel comfortable and cozy.
Criterias of choice
When choosing a company, be guided by the purpose of clothing. If you are a professional athlete, then you should choose the appropriate equipment. If you want to purchase a stylish sports kit for walking, then you can choose the appropriate option.
The best brands do not mean the most expensive things. Inexpensive premium models can be purchased at the sale. If you want to emphasize the status, then you can track the rating of companies. If you are new to the world of sports, then you should first learn the names of the main brands, find out their characteristics.
