Sheet of paper with text and sometimes illustrations.
Despite the fact that the first forms of leaflets (“anonymous letters” and “charming letters”) existed in handwritten form, leaflets as a mass phenomenon appeared soon after the invention of printing and as the population grew literate. Initially, it was in this form that government orders were issued. But already during the Peasants' War in Germany in 1524-1526. propaganda leaflets were distributed (see, for example, the leaflet case).
In the XVIII - centuries. the leaflet became one of the permanent forms of mass revolutionary propaganda, and was also widely used in the election campaign of bourgeois parties. AT war time, especially during the years of the 1st and 2nd world wars, leaflets were issued by governments and military command.
Examples of the publication of leaflets in Russia (the terms "flying publications", "leaflets" were also used) are known, for example, during the war of 1812 - the government issued manifestos, decrees and appeals to the population in this form.
It is curious that in times of low literacy of the population, leaflets were sometimes issued without text (for example, in the form of cartoons). Such, for example, are Russian anti-French leaflets distributed during the Napoleonic Wars.
A free Russian printing house in London produced leaflets, called at that time "proclamations". At the Raznochinsk stage of the liberation movement, such proclamations were published by Land and Freedom of the 1860s, Land and Freedom of the 1870s, and Narodnaya Volya. The first workers' circles and other revolutionary organizations carried out both independent publication and ordering of circulation of leaflets abroad.
Leaflets were actively used by the St. Petersburg Union of Struggle for the Emancipation of the Working Class (1895); revolutionary leaflets were mass-produced during the revolution of 1905-1907, as well as in the process of preparing and carrying out the revolutions of 1917 and during the years of the Civil War.
Modern advertising function
With the development of printing technology, media and advertising industry, the advertising function of the leaflet began to prevail. AT modern printing and advertising, a leaflet is understood as a sheet, usually with a one-sided arrangement of the message, A4 format (210x297 mm). Close relatives of the leaflet are a booklet (a double-sided leaflet folded 2-3 times for convenience), a flyer (a small leaflet), a sticker (a self-adhesive leaflet, the so-called sticker) and others.
In art
- In motion pictures about revolutionaries, the characters often scatter leaflets to the thirsty crowd until they are rounded up by the gendarmes. It is this scene that is the climax in Gorky's novel " Mother».
- In westerns (for example, in "Rio Bravo") leaflets with announcements of rewards for the capture of criminals are an important element of the plot, performing, in fact, the role of modern media.
see also
Notes
Literature
- Leaflet // Line of adaptive radio communication - Objective air defense / [under the general ed.
Leaflet
Leaflet - the most common, affordable and at the same time enough efficient view print advertising.
The concept of leaflets also includes flyers - these are also leaflets, usually in small formats (200 * 100mm, 50 * 150mm), made for mass distribution.
Roughly speaking, it is a sheet of paper with information printed on it. Leaflets are characterized by many parameters that directly affect the cost/presentability of the leaflet. Let's try to sort these characteristics:
Offset printing of leaflets
Flyer layout layout
The main characteristics of leaflets:
one). Colorful leaflet. The number of colors used in the leaflet on each of the two sides. As a rule, 4 or 1 paint is used. "4" refers to a full color image (CMYK), "1" is usually a black and white image. Possible different combinations:
4+4 (full color on both sides),
4+1 (full color on one side),
4+0 (colored on one side, plain on the other),
1+1 (black and white on both sides),
1+0 (black and white on one side, no printing on the other)
2. Leaflet format. About 90 percent of leaflets have a standard format (A3, A4, A5, A6), but often designers, in order to attract more attention, resort to non-standard formats. We offer leaflets of ANY format from 5*5cm to 32*47cm.
3. Paper for flyers. The main parameter of paper when choosing leaflets: its density. We offer offset, calendered and coated papers from 65 g/m2 to 300 g/m2.
To make it easier for you to navigate the paper weight when printing flyers, here are a few comparisons:
80g/m2, offset - the most affordable paper for leaflets. Most of us are familiar with it from home and office printers and 500-sheet packs.
115g/m2, coated glossy - the most popular paper, we receive such leaflets almost every day on the streets or see them in our porches.
170g/m2, coated glossy - fairly thick paper. It can often be found in the form of desktop and wall calendars, pages of expensive magazines.
Wanting to get attention potential clients, many enterprises rely on printed advertising materials. This category includes all kinds of flyers and leaflets, which are an affordable and very effective tool for influencing the consumer. Despite their similar function, these species printing products have a number of significant differences. They will be discussed in our article.
Definitions
Flyersflyer- a small flyer containing information about the company or event. In most cases, it provides the right to a discount, performs the function of a free pass or an invitation card that anyone can use. It has a bright colorful design that matches the theme of a particular event. Flyers are used as handouts in various promotions and advertising campaigns. They are designed to attract the maximum number of interested people. Leaflets of this kind can be image or informational in nature, contain prices and a description of the company's advantages. Greatest Efficiency flyers reach into the service and entertainment industries. This type of advertising has a limited duration, which expires at the time of the event (sale, party, concert, opening ceremony, etc.).
Leaflets Leaflet- a printed medium of an informational or agitational-political nature with text and images. It is an effective promotional tool. Leaflets are printed in large numbers and distributed in public places: at exhibitions, seminars, trade and entertainment centers etc. They can also be laid out in mailboxes, placed on the shelves of shops and pharmacies. Printed products of this kind acts as a kind of calling card companies. That is why it should be as informative and visually attractive as possible. The main function of a flyer is to encourage its recipient to contact a particular company, make a purchase or attend an event. With its help, you can draw attention to a particular product or service and tell you where to buy it.
Comparison
First of all, let's talk about the functional differences between advertising media. If the leaflet gives information about the company, the offered goods and services, then the flyer informs about any event. Often, it promises its owner some advantage in the form of a discount or free entry. In this regard, this type of printing is of great value and is almost always preserved by the recipient. Whereas the lion's share of leaflets immediately ends up in the wastebasket. If in the near future a person does not plan to use the services of the company or purchase the offered goods, he simply throws out the advertisement. After all, if necessary, he will always be able to find information about the enterprise by calling the help desk or wandering around the Internet.
Leaflets are printed on both thin and thick paper. However, in order to reduce the cost of production, preference is given to the first. Many leaflets cannot boast of a bright design and an abundance of colorful pictures; the main emphasis in them is on the text. Such advertising messages are sometimes completely executed in black and white.
From this follows another difference between a flyer and a leaflet, which is its colorful, attention-grabbing design. The key role in the printed media is played by bright thematic design and catchy illustrations that convey the atmosphere of the upcoming event. In this regard, flyers are widely popular among young people. But compared to leaflets, they have a limited lifespan and lose their value immediately after the end of the event. Flyers are printed primarily on thick paper and in a small format to make them easy to carry around. The maximum product size is 1/3 of a standard A4 sheet. The length of some copies reaches only 10 cm. The leaflet has a rather long validity period, because it reflects the address of the company and its contact details. It is printed in A4, A5, A6 and A7 format.
To summarize, what is the difference between a flyer and a leaflet.
| flyer | Leaflet |
| Notifies about the event | Provides information about the company, products and services offered |
| May provide discount or free admission | Does not promise its owner special advantages |
| Often saved by the recipient | Has no significant value, often simply thrown away |
| Printed on thick paper | Preference is given to thin paper |
| A colorful design that reflects the nature of the event is key | The main focus is on the text |
| Loses its value after the end of the event | Has an unlimited service life |
| The maximum product size is 1/3 of a standard sheet of paper | Available in A4, A5, A6 and A7 format |
Story
Leaflets have been used since ancient times, at the beginning as a means of disseminating information, usually political or other socially significant: religious, military, etc. They were used at one time to distribute official government orders.
Despite the fact that the first forms of leaflets (“anonymous letters” and “charming letters”) existed in handwritten form, leaflets as a mass phenomenon appeared soon after the invention of printing and as the population grew literate. Initially, it was in this form that government orders were issued. But already during the Peasants' War in Germany in 1524-1526. propaganda leaflets were distributed (see, for example, the leaflet case).
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Synonyms:See what "Leaflet" is in other dictionaries:
Characteristic Length 10 km Basin Barents Sea Basin of rivers Pechora Watercourse Mouth Ilych Location 2 ... Wikipedia
Proclamation; anonymous letter (outdated) Dictionary of synonyms of the Russian language. Practical guide. M.: Russian language. Z. E. Alexandrova. 2011. leaflet n., number of synonyms: 10 ... Synonym dictionary
Leaflet, flyers, female. (colloquial). Small pamphlet or printed leaflet, esp. topical political content. Campaign leaflet. Explanatory Dictionary of Ushakov. D.N. Ushakov. 1935 1940 ... Explanatory Dictionary of Ushakov
A printed (rarely handwritten) leaflet with a text (image) of an agitational political or informational nature ...
Dry, one-celled, multi-seeded fruit of plants (in many buttercups, magnoliaceae, etc.), opening along the seam to which the seeds are attached. Reminds me of a sheet folded in half (hence the name)... Big Encyclopedic Dictionary
FLEETER, in botany, a dry multi-seeded fruit that, after ripening, opens at the seam on one side to release the seeds (as opposed to the pod, which diverges on both sides). Seeds are located along the seam, less often on all surfaces ... ... Scientific and technical encyclopedic dictionary
LISTOVKA, and, wives. A printed or handwritten piece of topical propaganda, political or informational content. Scatter, post flyers. Explanatory dictionary of Ozhegov. S.I. Ozhegov, N.Yu. Shvedova. 1949 1992 ... Explanatory dictionary of Ozhegov
- (folliculus), a dry many-seeded fruit, formed from one carpel and opening along the seam. Seeds are located along the seam, less often over the entire surface of the carpel (susak). L. are rare (larkspur field), more common multi-leaf ... Biological encyclopedic dictionary
A printed (rarely handwritten) leaflet with a text (image) of an agitational political or informational nature. political science: Dictionary reference. comp. Prof. floor of sciences Sanzharevsky I.I.. 2010 ... Political science. Dictionary.
leaflet- Ndp. sheet sheet Leaf edition from 1 to 4 pages. [GOST 7.60 2003] Inadmissible, non-recommended leaflet Issue topics, main types and elements EN leaflet DE Flugblatt FR papillon ... Technical Translator's Handbook
leaflet- (Ndp. sheet, sheet). Leaf edition from 1 to 4 pages.
- (folliculus), a dry multi-seeded fruit, formed from one carpel and opening along the seam. Seeds are located along the seam, less often over the entire surface of the carpel (susak). L. are rare (larkspur field), more common multileaf. Biological encyclopedic dictionary