How to open a gym from scratch. How to open a gym: a detailed business plan with instructions

A business plan is developed to write an intelligent summary for a future commercial type project. A legally competent written plan reveals and allows you to calculate in perspective every major aspect of the activity, as well as possible inaccuracies and methods for their elimination. Specialists, after reading the summary of the project, can calculate how profitable the future project will be. investment project how quickly the invested money will pay off, and whether they will pay off at all.

Ready business-plan gym should open such questions:

information about the direction of your business;
an assessment of the market the company plans to enter and the position you plan to occupy in it;
the planned number of visitors, and how quickly you can reach these indicators;
plan for the purchase of the necessary equipment;
calculations for labor resources;
a financial strategy that summarizes all points in a material equivalent.

What you need to open a gym: registration and documents

To open a gym that can be classified as a small business, you need to either act as a. During state registration you will have to choose . Since the summer of 2016, a new classifier has come into force, and now all types of activities have a different numbering.

You can opt for on the:

1) OKVED 93.11. Activities of sports facilities;

2) OKVED 85.51 Individual lessons with coaches and teachers;

3) OKVED 93.13 Activities of fitness centers.

In the registration authorities, lawyers will help you with the choice of the required OKVED, you can also add a few points - it all depends on the direction of your business.

Should be considered that the number of OKVED will affect the final amount of taxes that you will pay to the state. Therefore, the issue of their choice should be approached with all responsibility. In the course of work, you can add the necessary items to yourself, as well as remove them if your horizons have narrowed.

If we consider type of taxation, then many opt for 6% (of income). This type of taxation has many positive features, if we take into account the sphere of sports services. Documents on the transition to the simplified tax system can be submitted simultaneously with documents for registering your own business.

In addition to registration, you will need to obtain a document from Rospotrebnadzor, having concluded an agreement with it for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the ZhEK, a bilateral agreement for the maintenance and disposal of light bulbs, a PPC and a document for a sports institution.

We should not forget about the employees: they all must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first get work permits from fire, sanitary and epidemiological services, as well as the local property management authority.

If you don't have time to engage in paper legal work, which in its significance surpasses many organizational and technical issues, it is better to seek qualified help from lawyers.

How to open a gym from scratch: organizational issues

Choice of location and premises

It is desirable that you own the premises for the gym - otherwise you will have to deal with the issues of drawing up a lease agreement, and its cost is sometimes simply sky-high. This is due to the fact that the quadrature should be significant, and the room itself should be spacious and well-maintained.

It would be irrational to place the hall in a room with an area of less than 100 sq.m. In addition to the gym itself with exercise equipment, you must allocate space for a locker room and a shower.

Requirements for the premises:

excellent ventilation;
temperature regime. It is necessary to observe the temperature indicators for the hall: from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
air humidity should be within 40% -60%. If these figures are lower, you will have to install a humidifier.

According to the norms of the law, the gym should not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

Gym equipment

Even if you have found the perfect place for a gym, it will not function without modern and high-quality equipment. Initially you need:

press simulators;
simulators for the back, arms and legs (if you plan to open a fitness club of a budget option, then you can not buy a treadmill and an exercise bike);
a whole set of dumbbells, barbells of different weights, weights;
turnstiles, weights for arms and legs, gloves;
mats, yoga mats, punching bags, skipping ropes.

In some cases, it is desirable to purchase used gym equipment - this way you can afford to save on more expensive equipment.

Buying a trainer note for its model and configuration. In order for it to serve you for more than one year, the simulator must be made of high quality material and at the same time have minimal wear. The ideal option is to purchase equipment from an unprofitable fitness club that is closing.

Don't forget about funds personal protection - belt, gloves, wristlets, knee pads. They should be enough for all visitors, calculate their number based on the capacity of the room.

Of course, you need to think about the shower, toilet, changing rooms on the territory of the hall. If there is not enough money and space, all this can be done without design intervention. The main thing is crystal cleanliness and hygiene.

Many gyms create additional zones for sports and halls, for example, for a sports game, for a choreography class, Pilates, etc. In this case, your business will eventually become a real sports center. If you have stopped on this path of development, think about the possibility of expanding the area or moving after some time (for example, six months or a year) to a new premises.

An important point that many people forget about when calculating costs is the arrangement reception area. Be sure to install comfortable sofas or armchairs for those visitors who arrive early or just want to relax.

Gym advertising and customer search

external;
internal.

outdoor advertising

The name of your hall. Many aspiring entrepreneurs forget how important their gym is. However, it is it that should attract the attention of potential customers. The name should be short, concise, hide the call for strength, endurance, harmony and health.

If you can't think of anything, walk around the area and look at the signs of competitors. Here are some names for you to think about: (your last name) Gym, Shark, an abbreviation of your first and last name (KV Gym), Body Life, Run and Rock Gym.

Signboard. People are like magpies - they look at everything beautiful. Therefore, make sure that your sign is exactly like that. It must be visible and it must attract attention. You can use the idea and hang a poster of a sports guy and a girl who are imprisoned by a fat body next to the sign.

Put up ads. It is this type of advertising after word of mouth that is in second place in terms of effectiveness. But in order to attract customers, you need to offer something that they will not get in another club. For example: "the first month of classes - 50% discount"; "Bring a friend and train for free for 30 days."

Internal advertising

You can post the same offers as above in your club. Can arrange internal competition for the best result of the month, and the winner will receive a month of free visits.

Financial part. Is it profitable to open a gym?

How much does it cost to open a gym?

Rent. If we take the minimum indicators, then the amount will be within 100,000 rubles.
Purchase of equipment. The amount is not less than 400,000 rubles.
Shower cubicle, plumbing, etc.. - about 120,000 rubles.
Registration and services of lawyers— 10,000 rubles.
Salary coach and service personnel(by agreement) - approximately 35,000 rubles.
Advertising campaign- from 50 0000 rubles.

Total cost will amount to 775,000 rubles.

Approximate profit

Income directly depends on customers. On average, a subscription costs 2000 rubles. in 30 days. And here it all depends on how many visitors there will be, but in the worst case there will be about 50 visitors per month. Those. 100 000 rub. - that's how much your profit per month.

Profitability, as we see, there is even with minimal attendance. Let's take our income equal to 100,000 rubles and subtract the monthly expenditure part. It will turn out 100,000 rubles - 35,000 rubles \u003d net profit 65,000 rubles per month. Because there is a profit this species activities will be profitable.

Summary

In order for a business to make a profit and pay for itself, you need to carefully consider every little thing.

It’s not enough just to know how to open a gym. A business plan drawn up in advance helps to calculate possible risks and act according to the strategy. Thus, the business plan for opening a gym is the first step towards the development and realization of your dreams.

Opening a gym is expensive, but with good planning, it could be profitable as early as the end of its third year. A well-designed gym business plan will help determine the costs and calculate its profitability.

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Services

When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.

Most people go to the gym for:

cardio training;
strength training.

Given that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gym, where you can organize classes:

yoga;
Pilates;
dancing;
fitness.

Relevance

The relevance of the business is determined by:

desire to lead healthy lifestyle life;
the need for a beautiful figure;
lack of similar centers in residential areas;
relatively quick payback of the business.

Advantages and disadvantages of opening a gym

Description and analysis of the market

Almost every major city has gyms. This is due to the needs of the population in taking care of themselves and their health.

Moscow. The fitness services market is highly developed and is in steady demand among the population.
St. Petersburg. Here the market is quite developed, but the leadership still remains with the capital.
Million cities. The market is relatively underdeveloped, but is gaining momentum, there are opportunities to develop your own business.
Other cities of Russia. The market is very poorly developed or not developed at all.

According to the data of major sociological services, it is considered promising to open gyms in small towns. Provided that the market is not crowded with offers from competitors.

To date, large fitness networks are represented in the capital regions, but they are beginning to expand.

So, the regions went:

X-FIT;
Fitness area;
Hammer;
Fit Studio.

The target audience

As a rule, people go to the gym:

from 15 to 50 years;
women who want to lose weight;
men who want to shape the figure;
to maintain physical tone;
office workers suffering from physical inactivity;
those who want to strengthen the heart muscle (cardio training).

They choose a gym according to the principles:

proximity to home;
proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as the basis.

To calculate the audience, you need:

Determine the radius of action on the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this segment.
Define competition. If there is a competitor's gym within your intended range, it is recommended that you select a different location. It is desirable to be farther from the competitor than the border on the map passes.
To study the need of the intended audience for the services of the gym. It is possible that in this area there is an outdoor workout area, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

Competitive advantages of the gym can be:

Flexible pricing policy. Gym can run wholesale subscriptions for a year at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to set his own schedule. This approach will appeal to those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
Possibility of replacement. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of classes per month is limited, so walking every day with one subscription will not work.
Equipment. Most visitors will prefer to work on modern equipment.
Strong coach. Attracting a strong coach, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
Personal approach to lessons. The task of the coach is to motivate to do the right thing and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.

Advertising campaign

When compiling a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

external;
internal.

outdoor advertising

To get their attention, use:

outdoor advertising;
design of the facade of the gym;
email distribution;
distribution of brochures and flyers.

Internal advertising

Inside the hall you can place:

motivational posters;
leaflets;
branded products;
someone else's advertisement.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

Make a business plan.
Compose calendar plan discoveries.
Make a financial plan.
Attract investments (bank, borrower, investor).
Decide on the form of ownership of the business (IP, Company).
Buy/rent premises.
Furnish the room.
Get approval from the inspection bodies (Rospotrebnadzor, fire protection, etc.).
Hire staff.
Launch an advertising campaign.
Open a gym.

The documents

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

Comparison/Name	IP	OOO
pros	simplified taxation system; simplified reporting system; the ability to work with small orders.	opportunity to work with large clients; the possibility of using VAT.
Minuses	it is impossible to conclude large contracts (over 100,000 rubles); restrictions on activities (it is necessary to select several OKVEDs to expand the list, which affects taxes).	the need to frequently submit reports to inspection bodies; the need to hire a full-time accountant; a more complex system of taxation and deductions to off-budget funds.
List of documents to open	an application indicating the data of the entrepreneur and the selected OKVED codes; photocopy of passport (full); check for payment of state duty; application for the transition to the simplified tax system in 3 copies (simplified taxation).	Before you need: open a current account; calculate and pay the authorized capital. The following are submitted to the tax office: application P11001; decision of the meeting of founders or one founder; 2 copies of the charter of the LLC; check for payment of state duty; document on registration of the name of the legal entity; document confirming legal address OOO; OKVED activity codes.

Codes are suitable for the gym of the All-Russian classifier species economic activity(OKVED):

85.51 Individual lessons with trainers and teachers;
93.11. Activities of sports facilities;
93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Often, entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to register an IP on your own.

Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for servicing:

air conditioners;
fans;
ZhEKa;
recycling light bulbs.

Before opening, you will need to obtain permissions:

at the fire department;
in sanitary and epidemiological services;
with the local property management authority.

Room and design

For the successful operation of the fitness center, a large room with an area of at least 100 square meters is required. m. The best option is to buy. Renting such a room can be more expensive than purchasing it, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

dressing room;
shower cubicles;
visitor area.

Often gyms also install:

sauna;
sports bar.

Basic requirements for the premises:

good ventilation;
the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
air humidity 40-60%.

The premises for the hall must comply with the norms of SNiP:

2.04-05-91;
2.08.02.89;
11-12-77;
23-05-95;
2.04.01-85.

Apart from technical requirements aesthetic requirements are placed on the premises. The hall with simulators should be spacious and equipped with mirrors.

receiving visitors;
cardio training;
strength training;
fitness.

The reception or reception area should be equipped with an administrator's desk and a soft seating area for visitors to the hall.

Equipment and inventory

The success of the gym directly depends on the equipment installed in it. If the hall is equipped with old exercise equipment, it will be difficult to attract visitors who are willing to pay money.

For those who came to the gym for cardio training, you need to put:

treadmill;
exercise bike;
stepper;
elliptical trainer.

For strength exercises you will need:

bars (minimum 3);
squat racks;
dumbbell complex (from 2 to 25 kg in increments of 1.5 kg);
bench for bench press;
press bench;
inclined bench.

Also, visitors will need auxiliary equipment:

deadlift belt;
wrist bandages;
weighting agents.

In addition, separate muscle simulators are purchased for the gym:

press;
biceps;
triceps;
back;
chest.

Often put in the hall:

Swedish wall;
boxing bag.

For sports, you will additionally need to buy:

fitness ball;
fitness mats;
mats;
ropes;
gymnastic tape;
expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, employees are needed:

director;
administrator;
trainer;
security guard;
cleaning woman.

For coaches, it is necessary to provide for a rolling schedule, which will ensure the constant presence of one or two specialists in the hall. To reduce the cost of their salary, you can set a salary and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be free.

According to the requirements of the legislation, the employees of the sports club must have:

medical books;
certificates and permits to teach fitness.

Financial plan

The financial plan for opening a gym includes the costs of:

initial;
regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, consider the option of buying a room. Renting may be impractical due to its high cost.

At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.

Cost item	Estimated prices in rubles	Source of funds
Purchase of premises	4 000 000	Own
Hall equipment	2 000 000	Borrowed
Changing room equipment	250 000	Borrowed
Shower equipment	150 000	Borrowed
Sports bar equipment	150 000	Borrowed
Reception area equipment	150 000	Borrowed
Renovation of premises	500 000	Own
Permits from regulatory authorities	50 000	Own
Advertising campaign	100 000	Own
Total	7 350 000	Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles

Recurring costs

Recurring costs include:

employee salaries;
utilities;
advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is normally open on weekends and holidays, so staff are advised to have a staggered schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

the cost of a monthly subscription to the gym - 2000 rubles;
the cost of a fitness subscription is 1500 rubles;
gym visitors per month - 80;
visitors to fitness classes per month - 40;
one-hour subscription - 150 rubles;
30 such subscriptions are sold per month;
the monthly revenue of the sports bar is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of customers. Therefore, before launching the simulator, it is important to assess the intended target audience and its ability to pay.

If we take the above financial parameters:

the monthly profit of the hall is 159,500 rubles;
the annual profit of the hall is 1,914,000 rubles.

With such a profit, it is possible to cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

Photo gallery

Flyer Volume letters

♦ Capital investments – 1,300,000 rubles
♦ Payback – 1.5 years

There are more and more people who lead a healthy lifestyle, watch their diet, play sports every day. That is why the question how to open a gym, is as relevant today as ever.

The hall with sports equipment and exercise equipment can be turned into profitable business despite the high level of competition.

Of course, the start-up costs of a gym are likely to be out of reach for low-income people, but if done right, you can get by with as little start-up capital as you can get in this space.

Starting a business from scratch is sometimes not easy. And owning a gym is no exception to this rule.

You will have to solve many problems, overcome obstacles, spend enough money until the sports club starts to bring you a decent profit.

You will find answers to the most important questions in this article.

Benefits of opening a gym

Many businessmen do not want to get involved in the service sector, and directly with the opening of a gym, because they simply do not know all the advantages of this type of business.

But at the same time, this startup really has a lot of advantages:

You need to spend much less money on its implementation than, for example, if you take it, which offers a more expanded range of services.
Owning a gym is beneficial not only in terms of good profit, but also because you can take care of your health and figure by doing it yourself.
No matter how serious the competition in this sector is, it is always possible to form competitive advantages to get the maximum number of customers.
In every city there are enough people who are ready to save on anything, but not on their own. appearance.
They are more likely to eat less or dress more simply, but they will not give up going to the gym, so you will not be left without customers.
Owning a gym is much more prestigious than, for example, a second-hand store, and this is a very noble cause - you care about the health and beauty of the population of your city.
Starting a startup provides the opportunity to cut start-up costs, so you can meet the minimum capital for this business.
A gym can bring its owner a good profit.
The main thing is to do business right, constantly improving your business and coming up with new ways to attract customers.

Disadvantages of owning a gym

Alas, opening a gym from scratch also has its drawbacks, knowing which will help you avoid the most common mistakes novice businessmen make.

Here are the most obvious disadvantages of this type of business:

Long payback period of a sports club.
Some businessmen think that it is only worth open your own gym as next month they will already receive highest income.
You should not be led by these misconceptions, you can consider yourself lucky if you managed to recoup the gym for a year of work.
You need to try hard to form a client base, because even in small towns there are gyms, while the number of sports clubs in megacities is in the dozens and you will have to work hard to stand out among them.
This business has too many components of success and lack of one - it can lead to collapse.
It won't work if you hire good trainers but save on equipment, or you find a great facility but it's located on the outskirts of the city where no one can get to, etc.

Marketing Features of Opening a Gym

Owning a gym has its own marketing quirks, without knowing which you will not be able to succeed.

You need to constantly promote your sports club in order to form a customer base as quickly as possible and recoup the initial costs.

First of all, you should take care of the formation of competitive advantages and advertising of the gym.

Competitive advantages

Today, there are so many sports clubs, gyms, specialized classes (yoga, dancing, strip plastic, etc.) in every locality that sometimes it is not easy for those who start a business from scratch to find their niche.

You will succeed if you create competitive advantages in advance that will allow you not to be afraid of the owners of other gyms.

You can attract customers:

By hiring highly qualified, specially trained trainers and courteous administrators who are well versed in what they do.
Even how well the cleaners do their job depends on the mood of the customers.
It is not worth saving on the staff of the gym, so as not to regret later on wasted money.
Having developed a loyalty program and a system of discounts for those customers who remain loyal to you for a long time.
They need to feel special about themselves.
Offering a wide range of services: training for various muscle groups, personal and group training, etc.
Listening to the wishes of customers.
Keep a journal where your members can write down what they think needs to be changed or improved in your gym.
It is clear that you don’t need to run right away and fix everything, but at least you can understand the mood of your customers.
Keeping reasonable pricing policy.
According to the latest surveys, the market just lacks gyms with a good level of service for people with an average income, so it is profitable to open inexpensive establishments today.
Selling soft drinks, nutritional supplements, sports uniforms, exercise CDs and books, etc.

Gym advertisement

A newly opened gym is the place that needs advertising.

The population of your city, even before you start working, should know that a new gym has opened, which is wonderfully equipped, has highly qualified trainers, provides services at an affordable cost, etc.

ordering several commercials on local radio and television;
distributing leaflets in places with the greatest concentration of people;
buying advertising space on big boards, banners, pedestals, bulletin boards;
by paying for several advertising articles in print media mass media and online resources about your gym;
by creating a website with full information about the specialists working for you, about the services, their cost, etc.;
finding a way to the city forum and social networks to talk about what a good gym will open soon or has already opened;
planning a grand opening with contests, entertainment program, season ticket draws, etc.

Gym opening schedule

Even if you want your gym to start working as quickly as possible, you should follow all the steps. Too much haste can cause the initial costs to increase even more, because something has to be redone.

The optimal time for opening a gym is 5-6 months.

Stage	Jan.	Feb.	March	Apr.	May	June	July
Registration of the enterprise and obtaining permits
Premises rent and repair
Purchase of exercise equipment. hall
Buying furniture and other furnishings
Recruitment
Advertising company
Gym opening

Stages of opening a gym

Before the gym starts working, you will need to resolve a number of issues: register your business, register with the tax authorities, issue all permits, find suitable premises, equip it, form a team, etc.

Registration procedure

It is enough for owners of gyms to register as an individual entrepreneur and choose the simplest form of UTII taxation.

Think ahead about what OKVED codes you will note that you do not have to re-documents after you decide to expand the range of services provided by your gym.

It is imperative to obtain permission to operate the premises from the fire service and Rospotrebnadzor.

Since your employees will be in direct contact with customers, they must have health books.

Place

Before looking for a specific location to open a gym, you should decide in which area you want to open your business.

The best choice is a densely populated residential area or a business center, because most gym clients buy a subscription to a sports club that is located 10-15 minutes from their home or work.

P.S. Consider the fact that the cost per square meter in the center is much higher than in residential areas.

room

The gym space must meet the following requirements:

have high ceilings (at least 3.5 meters), because otherwise your customers simply will not have enough air;
be large enough, at least 120–150 sq. m., expect that you need to allocate at least 5 sq. m. for one simulator. + service premises + bathrooms and showers + locker rooms + reception area;
have a system of water supply, sewerage, ventilation, central heating;
located on the ground floor, because if you are located above, then the offices below you simply cannot work;
have parking in front of the building, because many gym clients move around in their own cars.

Equipment

Equipment costs will make up the bulk of your start-up capital.

It's up to you to decide what kind of equipment you put in, but remember that the client must find equipment for both strength training and cardio in your gym.

The minimum set of sports equipment should be as follows:

Item of expenses	Qty	Cost, rub.)	Amount (rub.)
		Total:	RUB 470,000
Treadmill	2	100 000	200 000
Exercise bikes	2	40 000	80 000
Complex simulators with counterweights	2	50 000	100 000
Barbell with a set of pancakes and a bench	1	30 000	30 000
Benches for the press and other muscle groups	3	9 000	27 000
Swedish wall	5	3000	15 000
Dumbbells, jump ropes, expanders			18 000

But this is only the cost of sports equipment.

To finally equip your gym, you will also need:

Item of expenses	Amount of expenses (in rubles)
Total:	600 000 rub.
Ventilation system and air conditioners	200 000
Music Center	30 000
Computers and other office equipment	100 000
Plumbing	60 000
Lockers and benches in changing rooms	30 000
Reception area furniture	25 000
Refrigerator for sold drinks	15 000
Office furniture for office space	40 000
Other	100 000

Staff

The number of trainers and other employees in your gym depends on its size and schedule.

Assuming that the gym has an area of 150 sq. m. and you want it to work without days off at all, then you will need to hire:

	Qty	Salary (rub.)	Total (rub.)
		Total:	90 000 rub.
Administrator	2	10 000	20 000
Trainer	2	20 000	40 000
Cleaning woman	2	8 000	16 000
Accountant (part-time)	1	10 000	14 000

All employees, except for the accountant, will work in shifts, for example 2/2 days or 3/3.

How much does it cost to open a gym

It is difficult to unequivocally answer the question how much does it cost to open a gym, because the amount of start-up capital is influenced by numerous factors.

We offer to view real example successful opening of the gym:

In addition, there are expense items that you can save on, and there are those that you should not try to squeeze.

How to save money when opening a gym

The desire to save money on a gym open from scratch is quite understandable.

Moreover, there are expense items that can be completely reduced without harming your business:

The interior of the room and Decoration Materials.
Of course, any premises associated with the service sector should have a pleasant interior and be liked by customers, but for visitors to the gym it is not very important how expensive finishing materials you use, and how talented the designer will conjure over the interior.
People come to the gym to work on their body, and not to look at paintings and other knick-knacks, the interior, overloaded with details, will only distract them.
The trainers themselves.
Yes, it is quite possible to save money on this, it would seem, the most important component of the gym.
Firstly, you can buy not new, but used simulators. The main thing is that they are in good condition. Secondly, the brand is not as important to your customers as the effectiveness of the simulator, so it is quite possible to choose cheaper brands.
Thirdly, if you buy exercise equipment from one supplier, you will be able to request a wholesale price, a discount, and even the opportunity to purchase equipment on lease.
Furniture.
The gym itself does not need a lot of furniture: there are enough benches or chairs so that your clients can take a break before the next approach to the simulator.
Furniture is mainly needed for the reception area, offices and locker rooms.
You can buy something inexpensive, but looking pretty decent.

What you should not save on when opening a gym

There are gym costs that you cannot cut without hurting your business.

These include:

Ventilation system.
In the gym, people sweat a lot, so the smell in the room is not very pleasant.
If you save on the hood and air conditioners, you will lose all your customers, because they will not be able to stay in a room where such unpleasant odors soar for a long time.
Showers and changing rooms should also be equipped with a good ventilation system, again so that there are no unpleasant odors and fungus does not grow here.
Staff.
We have already talked about how important it is to hire good trainers, administrators and cleaners so that the work of the gym is impeccable.
It is especially important to get good trainers who would be trusted by clients.
Good specialists, naturally, will not work for a penny in your gym.
Showers.
Some hall owners who are just starting out in business believe that it is not at all necessary to spend money on arranging showers, because customers can wash themselves at home.
You should not repeat their mistakes, as this will significantly reduce the number of your clients, for example, no one will come to you in the early morning to work out before work.

Table of expenses for opening a gym

To open a gym, you will need over 1,000,000 rubles.

Table of expenses for the monthly maintenance of the gym

In addition to the costs of opening a gym, you will have monthly expenses.

When forming start-up capital, you should include in it the amount of these monthly expenses, taking into account the fact that you will work at a loss for the first 2-3 months.

How much can you earn by opening a gym

The main source of income for gyms is the sale of subscriptions.

In order for your business to develop successfully, you should sell at least 60 subscriptions per month, gradually increasing sales turnover.

You can find other sources of income:

You will receive such monthly income figures when your gym becomes popular and you fully form a client base. Until this happens, your monthly income will barely be able to cover expenses.

By putting the sale of subscriptions and other services on stream, you will be able to receive a net monthly profit from your gym in excess of 100,000 rubles, which means you will be able to return the initial investment in a year and a half.

Of course, this is not all the calculations that you need, if you think about it, how to open a gym. You will have to think over many nuances, but if you have a desire to open a sports club, then you definitely need to implement it.

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Gyms and fitness clubs every day visits great amount human. Basically, these are wealthy visitors who are used to exercising in elite and expensive fitness clubs, as for economy class gyms, the opening of new ones is relevant. In this article, we will look at how to open your own gym with the most necessary equipment and give an example of a business plan for a fitness center with calculations and minimal investment.

Advantages and disadvantages of opening a gym as a business

The main target audience of gym visitors: youth 18-50 years old. The table below summarizes the advantages and disadvantages of opening a gym.

Advantages	Flaws
High profitability (profitability) of the business ~ 35%	High barrier to entry into the market. Requires large initial investments in the purchase of simulators and rent ~ 1.5-2 million rubles.
Year-round influx of visitors (with an emphasis in September-October).	Requires large premises (>300m2) in proximity to residential areas, universities, offices
No specific sports knowledge is required: there are many coaches in the labor market	The influx of visitors is uneven throughout the day: the peak falls on the “prime-time” from 18-00 to 22-00.

According to RKB Research, the area of fitness and accessible sports has an average growth rate of fitness centers and gyms of ~12.1%. The growth leader is the Moscow market. Regions are a promising direction for the development of this segment.

Stages of opening a gym

Click to enlarge

Gym business plan. Room search

First you need to find a place. Its area must be at least 150 square meters. m. We will consider a gym with two rooms. This is due to the fact that in addition to the gym there are technical and auxiliary rooms:

Changing rooms;
Bathroom, showers;
Wardrobe;
Administration premises.

Finding a room is priority, the success of the gym will depend on its location, accessibility to business centers, metro stations or residential areas.

Determining the price and opening hours

An economy-class gym, although it should have experienced instructors on staff, cannot be compared with a full-fledged elite fitness club in terms of the volume of services. The average price per hour of visiting is about 150 rubles.

As for the time - mostly people come to the gym in the afternoon. But there are those who practice in the morning.

The main flow of visitors falls on the so-called prime time:from 18-00 to 23-00. This is explained simply, the bulk of the population who are interested in fitness - work until 17.18 pm.

Optimal room operation– from 11:00 to 23:00. It is recommended that the hall should function seven days a week, with a minimum number of breaks for holidays.

Calculation of working hours and number of employees

The gym is open for 351 days, we immediately took into account the holidays and sanitary days. Consider the description of the work schedule of employees:

Flexitime;
2 days off (101 days per year);
Vacation 24 days;
We take into account the possible absence of an employee for various reasons - 14 days.

(351 - 101 - 24 - 14) * 8 = 1696 hours/year PS: (Employee's 8-hour day).

In total, it turns out that there are 1696 hours per employee per year. These data allow us to conclude that our gym needs 5 instructors. How did we calculate it?

The total number of working hours in two halls per year: 351x12x2=8424.
Required number of personnel (instructors): 8424/1696=4.96.
Rounding up, it turns out 5 people.

Also, before you open a gym, you need to take into account the total number of employees.

Keep in mind that the duration of the gym is 12 hours. 351x12=4212 hours per year.
The duration of the employee's working day is no more than 8 hours, no more than 1696 hours per year.
4212/1696=2.48 staff units for each workplace. These are administrators, cleaners, security guards.
The gym needs a manager (director) and an accountant.

Gym staff:

Naturally, this math is needed to create a business plan, and things may be different in your gym. But to get acquainted with how it all works - our example is illustrative.

Video lesson “How to open a fitness club?”

In the video lesson Nazirov Samat tells how to open a gym in your city, what difficulties arise and where to start.

How to Open a Gym: Estimating Revenue

First you need to decide on the amount of revenue. To do this, you need to predict the number of visitors. It is also necessary to think over the system of subscriptions and unique offers for customers in time (at the stage of setting prices). When the picture is relatively complete, you can start planning for the annual revenue.

The annual total revenue of the gym

So, we proceed from the maximum parameters:

351 working days (we cut off holidays);
10 visitors at the same time;
150 r. in hour.

In total, we receive 12,636,000 rubles a year, BUT: this is the maximum at 100% workload, which never happens. We use a reduction factor of 0.8%. We used it because experts say: attendance does not exceed 80%. In total, we have 10,108,800 rubles a year with an average stable attendance.

Estimation of current and initial costs

We buy simulators

An economy class gym must have equipment that:

Satisfies all requests and desires of visitors;
Is constantly in working condition;
It is inexpensive, pays off quickly;
Conveniently located in two halls of 30 sq. m each.

The ideal option here would be to use second-hand simulators. They are much cheaper, but the quality is not worse. We offer a calculation of the cost of gym equipment:

The choice of simulators depends on the direction. There are two areas of the gym: aerobic exercise and strength training. The example considered was for aerobic training. If you are considering power loads, then you need to focus on the ability to perform three basic strength exercises: bench press, squat and deadlift. This requires the presence of 3 bars, racks for squatting, floor covering for deadlift, dumbbell complex up to 25 kilograms, starting from 2 kilograms in increments of 1.5 kg. You also need a bench press and an incline bench. Accordingly, it is necessary to have pancakes for shanga: 10 pcs. - 25 kg., 10 pcs. – 20 kg., 10 pcs. - 15 kg., 10 pieces - 10 kg. 8 pcs. - 5 kg., 6 pcs. - 2.5 kg., 4 pcs. - 1.25 kg. Auxiliaries may include deadlift belts, wrist wraps, chalk, etc. The total cost of this equipment will be more than 600 thousand rubles.

Costs for auxiliary funds (fixed assets)

Amortization of auxiliary funds is 20% (126.6 thousand rubles).

Note that you can save not only on simulators, but also on computers and other equipment. But everything must meet quality standards.

Intangible assets

Intangible assets include registration of a lease agreement, founding expenses, depreciation. Registration and expenses for founding expenses amount to about 5 thousand rubles. The latter make up 10%, which means - 500 rubles. in year.

Calculating employee salaries

The salary of each employee of the gym per month is:

As a result: 295 thousand rubles. per month or 3,540 thousand rubles. in year.

Production costs

Do not be naive to believe that everything ends with the above costs. The gym is the same enterprise where you need to consider:

Direct costs;
The cost of maintaining a gym as an enterprise;
Fund maintenance costs;
Depreciation;
Management costs;
Implementation costs.

Direct costs include instructors' salaries. For the rest of the employees, everything is included in the costs of management and office costs.

A special item of expenditure is the rent of the premises. In the case of our gym, it is 160 thousand rubles. The cost depends on the specific premises, conditions and area.

So the cost per month is:

Rent: 160 thousand rubles.
Office expenses: 3 thousand rubles.
Landline phone: ~200 rub.
Advertising (usually SMM): 5 thousand rubles. per month.

It's time to take care of taxes

So, you need to take care of tax deductions:

Tax on arr. 1% payroll: 35.400 rubles;
Tax on the maintenance of the fund: 1.5% of income, 151.632 rubles.

Total: 187.032 rub.

balance sheet profit: 3,703.800–187.032=3,576.768 rubles

Net profit: 3,576.768–703.354=2,873.414 rubles (deductible income tax)

Gym Profitability: Assessment

We count specific profitability(the ratio of profit to the cost of resources): 3576768 / 10108800x100% = 35.38%.

We count estimated profitability(the ratio of net profit to costs): 2873414/6405000х100% = 44.86%

Now you know how to open a gym!

For a beginner, all these calculations may seem complicated. But from this example we can conclude that the profitability of such a business is quite high. All costs from the start-up capital will pay off. The main thing is that before you open a gym, think over your business plan correctly and choose a convenient place for the gym. Almost everything depends on it.

Evaluation of the attractiveness of a business by a magazine website

Business Profitability	(4.2 out of 5)	Business Attractiveness 3.5
Project payback	(3.5 out of 5)
Ease of starting a business	(3.0 out of 5)
The gym is promising direction business with a payback period of ~2 years and a profitability of ~35%. Initial investment for the lease of the premises and the purchase sports equipment will cost ~1.5-2 million rubles. key factor success is its location and accessibility to office centers, universities, residential complexes. To quickly start a business, it is recommended to use a franchise, this will avoid many mistakes when building business processes due to support from the franchisee. If you are drawing up a business plan to attract investors, it is necessary to describe as much as possible financial part plan: profitability, payback period and necessary investment costs.

The fitness trend is doing its job: yoga centers, dance studios and gyms are very popular. This is facilitated by the holding of the Olympics in Sochi, a ban on the sale of alcohol after 22:00, a ban on smoking tobacco products in in public places. The idea of creating a gym is no longer new, but the demand for maintenance conditions for a healthy lifestyle is now extremely high, which means that now it will not be too difficult to attract visitors.

The gym is a room with exercise equipment and equipment, in which everyone can work out for a fee. In cities with a population of up to 4 million people, up to 170 such establishments are open. Gyms are common in both large and small cities.

This business is attractive primarily because it does not require impressive amounts of investment to open, and thanks to the growing trend towards a healthy lifestyle, you can achieve a constant flow of customers who want to get in shape.

The amount of initial investment is 1,562,000 rubles.

The break-even point is reached for the fourth month of work.

Payback period: 11 months.

Average net profit: 177 003 rubles.

2. Description of the business, product or service

It should be understood that gyms are divided into several types:

Stand-alone fitness centers offering visitors a wide range of services: SPA, fitness equipment, group and individual classes, swimming pool. Such centers are focused on the widest possible range of consumers who want to receive several options for services at once.
Gyms in existing dance studios, fitness clubs, shopping malls. This type is attractive because your business will already have a certain stream of warm customers who may be interested in your services. AT this case you rent a place in a working studio where you have your equipment.
Gyms in office centers or detached buildings. This is the most budget option, as it does not require high rent and is quite located in a small area.

In this business plan, we will consider the third option for organizing a business, in which we will rent a room of 230 sq. m for the organization of a fitness space, the hall will be designed for the simultaneous presence of no more than 35 people. What services will the gym provide?

Subscription to visit the hall for a period of 1 month (price 2,000 rubles);
Subscription to visit the hall for a period of 6 months (price 9,000 rubles);
Subscription to visit the hall for a period of 12 months (price 15,000 rubles);
One-time visit to the hall (800 rubles);
Individual training (1,500 rubles per hour).

In addition, the gym will have a locker room with bathrooms, as well as showers and a sauna, where visitors can relax after a hard workout. This format allows serving a narrow target audience of athletes who are focused on results. Business has a seasonal feature: the highest demand for services is observed in the spring, while a decline should be expected in summer periods when the majority is not up to sports, and many leave the city for a summer residence or to other countries. The hall is open from 10:00-22:00 daily.

3. Description of the market

The target audience of the gym can be segmented as follows:

Professional athletes. Such people appreciate comfort, low workload of the hall, high-quality equipment. Athletes spend a long time in the gym, train to build muscle mass;
Businessmen who go to the gym to keep fit, they do not have much time for training, they use the services of professional trainers and buy comprehensive services;
People who want to lose weight for the summer. Their influx is noticed in the spring, often they take subscriptions for 6 months, because they know that they will interrupt training in the summer. Some of them buy the services of trainers, some do it on their own;
People who visit the hall medical indications. Such a layer of clients is scrupulous about choosing a gym, carefully consults with trainers, and studies all contraindications. These people do not save on health, buy additional services;
Students who prefer to play sports after classes. This audience group is not numerous and spends a lot of time in the hall.

Since ours has average prices for the market, it is logical to assume that target audience will be people with average and above average income.

SWOT- project analysis

4. Sales and Marketing

5. Production plan

Consider the main stages of opening.

Registration with government agencies

The best choice for registering a gym will be registering as an individual entrepreneur, because the tax burden in this case will be much lower.

OKVED codes that are suitable for opening a gym:

OKVED 93.11. - "Activity of sports facilities";
OKVED 85.51 - "Individual lessons with coaches and teachers";
OKVED 93.13 - "Activity of fitness centers."

It is best to stop at the taxation of the simplified tax system 6% (of income). In addition, you will need to obtain a document from Rospotrebnadzor, having concluded an agreement with it for the maintenance of air conditioners and fans, a bilateral agreement for the maintenance of the Housing Office, a bilateral agreement for the maintenance and disposal of light bulbs, and a document for a sports institution.

It is also worth taking care of employees: each of them must have medical books, relevant certificates and diplomas proving the right to teach fitness and work as instructors.

In order for the gym to start functioning, you must first obtain permission to work from the fire department, sanitary and epidemiological services, as well as the local property management authority.

Search for premises and repair

Room requirements:

Good ventilation;
The temperature regime at which the hall will be from +17 to +19 degrees. In the locker room - from +21 to +26 degrees;
Humidity should be within 40% -60%. If these figures are lower, you will have to install a humidifier.

Also, according to the norms, the gym should not contradict the instructions prescribed in SNiP 2.04-05-91; SNiP 2.08.02.89; SNiP 11-12-77; SNiP 23-05-95; SNiP 2.04.01-85.

The area of the hall is at least 150 sq. m., because it needs to accommodate a common room, showers, a sauna, locker rooms, a hall for meeting guests. The cost per square meter varies from 400 to 900 rubles, since we are talking about renting a large area. Important role in choosing a place, its cross-country ability plays: if you open a hall in a remote area, potential clients may not find you. At the same time, it is not necessary to open in the center, the fitness room can successfully function in a residential area, as long as it is easy to find. Also, most likely you will need to repair the premises, allocate 200,000 rubles for this purpose.

We rent a room with an area of 230 sq.m., 160 of which will be allocated to the hall, 70 sq.m. - hall, locker rooms, sauna.

Purchase of the necessary inventory and equipment

To open a gym, you will need to purchase the following equipment:

Name	Quantity	Price per piece	total amount
Strength training equipment
Set of rods 20-65 kg	1	60 000	60 000
Set of chrome dumbbells from 2 to 16 kg in increments of 1-2 kg, 12 pairs	1	40 000	40 000
Expander	1	10 000	10 000
Horizontal bar 3 in 1	4	4 000	16 000
Universal bench	3	15 000	45 000
Hamstring trainer	1	43 000	43 000
Butterfly	1	75 000	75 000
Biceps-triceps machine	1	53 000	53 000
Vertical bench press	2	32 000	64 000
Back extension machine	1	32 000	32 000
Vertical pull machine	1	18 000	18 000
Link arm trainer	1	25 000	25 000
Sitting Chest Press Machine	1	28 000	28 000
Exercise machine vertical and horizontal traction	1	60 000	60 000
Total:			569 000
Cardio equipment
Exercise bike APPLEGATE E32 A	2	33 000	66 000
Elliptical trainer APPLEGATE E32 A	2	44 200	88 400
Treadmill CARBON T706 HRC	3	45 500	136 500
Total:			290 900
Hall equipment
Cash machine	1	15 000	15 000
Receptionist	1	10 000	10 000
Sofa	1	20 000	20 000
Coffee table	1	5 000	5 000
Chair	1	7 000	7 000
Cupboard	1	10 000	10 000
Total:			67 000
Equipment for locker rooms, saunas
Locker room wardrobe	30	2 000	60 000
Bench	6	1 000	6 000
shower room	10	16 000	160 000
Complete sauna	1	130 000	130 000
Total:			356 000
Staff inventory
Microwave	1	10 000	10 000
Kettle	1	5 000	5 000
Total:			15 000
Total amount:			1007000

Personnel search

Even a small gym will require at least the following staff:

director;
trainer (4 people);
administrator (2 people);
marketer;
cleaning woman;
accountant.

Each employee is required to have a valid medical book. The search can be done using familiar, specialized sports portals, social networks. The demand for work in fitness centers is quite high, so it should not be difficult to find staff.

6. Organizational structure

First you need to find two administrators who work in shifts. They will receive visitors, answer incoming calls, advise clients, accept payments, check the condition of equipment, showers and changing rooms, monitor the availability of water and household supplies. The administrator's work schedule is 2/2 from 10:00 to 22:00. You should find employees in good physical shape, friendly, responsible and disciplined, because their attitude to your hall will depend on their work. The salary of the administrator is 20,000 rubles. per month.

Also, the gym needs trainers (instructors) who will deal with clients on an individual basis. The coach gets wages+ percentage of each sold individual training (50%). The trainer must have an appropriate certificate confirming his knowledge and experience in this area, because he will draw up nutrition and training programs, which directly affects the health of the client.