Attachments: from 40 000
Payback: from 1 month
Profitable business with stable income without large starting investments - the dream of a novice entrepreneur. The idea of "sale of oil perfumes for bottling" fully meets the needs of such an applicant. The direction fits perfectly with reality Russian market, considering that many people want to use the aromas of an elite perfume, but not everyone can afford to overpay for advertising and branded packaging.
business concept
Perfume for bottling is an affordable version of your favorite fragrance without overpaying for the brand. Innovative developments have helped to reduce the cost by several times, while maintaining the quality of the original products. The method of creating bulk perfumes is identical to the production of elite perfumery: purified water is mixed with perfume and oils, heating the container in a dark room. The good profitability of the bottling perfume business allows you to receive income from the first months of the launch of trade.
Opening a small point of sale for bottling perfumes purchased from a trusted supplier is the main essence of earning. The business benefit lies in the interest of the buyer to pay less for a fragrance that is similar to an expensive one.
For example, a bottle of cult perfume Poison, Christian Dior costs $100. The purchase price of bulk perfume will cost only 10 cents!
Only a true connoisseur, of which there are not many, can determine the original. However, there are much more people who love "famous" fragrances, but do not have the means to buy them.
What is required for implementation?
To implement a business idea, you need to purchase a product. The main criteria for choosing a supplier:
- the concentration of the perfume composition in the perfume is at least 20%. Anything less is no longer considered perfume, but is perfumed or eau de toilette;
- provision by the supplier of certificates confirming the quality and safety of products;
- a good supplier will attach to the order advertising booklets and provide comprehensive information about the product;
- important factor for initial stage development - discounts. Check with the representative of the supplier company about possible bonus programs for the first purchase.
Step by step start instructions
- Wholesale purchase of perfumes for bottling. There are many companies on the Internet that are ready to offer cooperation, starting from the minimum financial threshold.
- Purchase of vials with dispensers and tips. In order to sell perfumes for bottling, you need to purchase bottles and packaging of various volumes. The cost is from 20 to 100 rubles, depending on the quality of the materials. It is necessary to purchase dispensers, interchangeable tips, testers, paper strips, jars of coffee.
- Organization of a point of sale. Room rental. For the sale of perfumes for bottling, it is worth choosing places with high traffic, such as shopping centers, covered markets, supermarkets, and underground passages. Optimal area outlet- an average of 2-4 square meters. m. Additional equipment: table, showcase, cash machine.
Financial calculations
Main costs:
- purchase of perfumes and bottles;
- purchase of commercial equipment;
- rental of premises;
- salary to the seller.
Start-up capital
The calculation of the down payment is based on the average statistical data provided by the supplier companies:
- 9,000 - 30 perfume items (100 ml bottles) 300 rubles each;
- 10,000 - rent of premises;
- 5,000 - purchase of bottles, 100 pieces at an average price of 50 rubles.
- 5,000 - showcase and table;
- 10,000 - payment to the seller for the trial period;
Total: 39,000 rubles.
Marketing activities to attract new customers
Take care of customer acquisition options. Set a bright signboard and banner with a low price. You can organize a promotion and hand out gift or discount coupons near the entrance. Offer new customers flavor testing. Make gifts in the form of trial products when buying a certain amount. If there is no start-up capital for renting a room, organize sales via the Internet. Efficient marketing through social media. Create a group, invite the inhabitants of your city, announcing "an offer that is hard to refuse." When combining offline and online promotion methods, sales will increase.
Income and payback periods
The wholesale (average) price of perfumes for bottling is 3 rubles per 1 ml. Retail (average) price - 9 rubles per 1 ml. Trade margin - 300%.
The amount of revenue corresponds to the choice of the right place of sale, the experience of the seller, the provision of advertising support. With good store traffic, monthly sales are from 1 to 3 liters. Revenue will be from 80,000. Payback - 1-4 months. Profitability - 100%.
Pros and cons of a business idea
To pluses can be attributed:
- perfume is identical to expensive branded brands, so bulk perfumes are in good demand in the economy segment, due to low prices and relatively good quality;
- no need to purchase expensive equipment. The sale does not require large areas, so a bottling perfume store is a great option to start a business from scratch;
- payback in short time. Profitability - 100%.
Explicit minuses perfume business have not been identified, but it should be mentioned that the products must be absolutely safe and certified. Allergic reactions are possible, which may occur in customers on essential oils. On the packaging, the product must be accompanied by information on the composition, as well as a footnote on the importance of conducting an appropriate allergy test.
Conclusion
The sale of oil perfumes for bottling is a sought-after and profitable business. The right choice of a point of sale, the selection of a competent seller, regular marketing activities will pay off the investment in a few months. Over time, you will better navigate the perfume preferences of buyers, form a base regular customers and reputation as a seller of quality products. This business has every chance to expand and open outlets throughout the region.
All women want to be beautiful, young and well-groomed. To help them, hundreds of shops with the necessary cosmetic products. modern woman I am ready to spend at least 15% of my income on the purchase of cosmetics and perfumes. Many are ready to save even on food, but provide themselves with the necessary beauty products. Therefore, the business on these goods is consistently popular and has a constant demand. To run a win-win business with minimal risk and clear calculations of efficiency, it is required to write a business plan for a cosmetics and perfumery store, an example of which we will present in this article.
Project Summary
Cosmetics and perfumes are sold everywhere, even in the smallest cities of the country. However, only girls and women with high incomes spend large amounts, so it is better to open such a store with a population of at least 500-800 thousand inhabitants, where there is a sufficient number of target audience. It is planned to open a cosmetics and perfumery store in major city Russia. Despite the strong competition in almost all areas, demand is high, so we will create a store that will combine a good assortment, excellent quality of goods, a high level of service and a favorable location of the outlet.
The store is open daily, from 10:00 to 21:00, without days off and breaks. Once a month - the last Monday of the month - the technical day for inventory.
Our store will provide offers for the most common cosmetics among the main target audience, as well as more than 30% of the range of natural cosmetics.
The main target audience of the store:
- Women from 25 to 45 years old (40%).
- Girls from 16 to 24 years old (30%).
- Women from 46 to 60 years old (20%).
- Men from 30 to 50 years old. (ten%).
It should not be forgotten that men often go to such stores to buy their beloved women with or without reason, and also buy hygiene products and perfumes for themselves. Basically, they buy perfumes, but every fifth male buyer can also buy some cosmetics (creams, hygiene products, kits).
Our cosmetics and perfumery store will target middle- and high-income customers.
Competitors:
- Online stores of cosmetics and perfumery.
- similar shops.
- Hypermarkets with departments of cosmetics and other goods.
Each of the competitors can and should be fought. It is important to know the competitor "in person", to analyze the range and prices, advantages and disadvantages. Then draw up your successful company policy and marketing strategy not difficult.
Main business risks:
To take into account all financial and marketing risks, you will need to draw up a business plan for a cosmetics and perfumery store with calculations, which will take into account all the main costs, investments in rent, interior, advertising, the cost of commercial equipment and the amount for the first purchase. This is necessary in order to calculate the profitability and payback period of the store opening project.
Registration and registration
To open a store, you will need to register with the tax authorities. Because we have one single founder, work with legal entities we do not plan, it will be enough to register an individual entrepreneur.
We will choose a simplified taxation system based on the “income minus expenses” system.
OKVED: 47.11 and 47.91.1, in case of online sales.
We do not need to spend a lot of time on reporting, to hire a separate accountant for this. All documentation will be maintained by the entrepreneur himself.
The cost of registering an individual entrepreneur is 800 rubles.
You still need to get permission from the Fire Inspectorate.
For everything about everything, no more than 2-3 thousand rubles will be needed.
Search for premises and commercial equipment
When opening a cosmetics store, the location of the outlet is an important point, because. in 90% of cases, women make such purchases impulsively. Therefore, we rent premises in a large area of the city, always in an active passable place close to bus stops public transport and in the neighborhood with other stores with a similar target audience.
For our store, average in terms of parameters, 30 sq. m. The main space - shopping room; 10 sq. m - a bathroom and a mini-warehouse for goods. The cost of such premises will be about 30 thousand rubles.
Indoors will need to be done redecorating in the amount of 150 thousand rubles. Every month it will be necessary to pay utility bills of 5 thousand rubles.
Equipment is required to place goods. These are racks, shelves, showcases, furniture and equipment for staff. We will buy used equipment in good condition to minimize costs.
Equipment estimate:
| Name | price, rub. | Quantity | Amount, rub. |
| High glass shelving | 5000 | 3 | 15 000 |
| Low display cabinet for cosmetics | 4 000 | 2 | 20 000 |
| Showcase island for perfumery | 5 000 | 2 | 10 000 |
| Reception desk for cash desk | 5 000 | 1 | 5 000 |
| Armchair, laptop for cashier | 20 000 | 1 | 20 000 |
| Lighting devices (spot lighting, showcase lighting) | 20 000 | 20 000 | |
| Cash machine | 5 000 | 5 000 | |
| Alarm system | 5 000 | 5 000 | |
| Total | 100 000 |
Assortment and first purchase
You need the right assortment to succeed and grow your revenue. It can be determined only after analyzing competitors, studying information on the Web, and communicating at women's forums in the city. The goal is to determine what women use, what they lack and what brands they prefer.
It is very important to make a successful first purchase. there is a high risk that half of the units will remain on the shelves for a long time. To do this, we analyze demand, draw up top positions that will be sold with the maximum guarantee, and buy a little bit of everything. With increased demand for certain items, it is better to promptly re-order goods than to buy unnecessary brands.
- Makeup products (lipstick, mascara, shadows, etc.).
- Face and body skin care.
- Cosmetics for women 30+.
- Hair care.
- Body care in summer/winter.
- Cosmetics for men.
- Perfumes for women/men.
Estimated first purchase of goods:
| Name | Amount, rub. |
| Foundation 1 | 9 000 |
| Foundation 2 | 15 000 |
| Powder 1 | 9 000 |
| Powder 2 | 6 000 |
| Blush | 8 000 |
| Base for shadows | 3 000 |
| Shadows | 6 000 |
| Pomade | 6 000 |
| Mascara 1 | 12 000 |
| Mascara 2 | 8 000 |
| Eyeliners | 9 000 |
| Eyebrow pencils | 4 500 |
| Lip pencils | 6 000 |
| Tonics | 9 000 |
| Moisturizing cream | 9 000 |
| Nourishing cream, BB cream | 10 000 |
| Body cream | 8 000 |
| Anti-aging cream 1 | 16 000 |
| Anti-aging cream 2 | 15 000 |
| Anti-aging cream 3 | 20 000 |
| Hand cream 1 | 3 000 |
| Hand cream 2 | 5 000 |
| Anti-cellulite cream | 16 000 |
| Face masks | 15 000 |
| Perfume for women 1 | 15 000 |
| Perfume for women 2 | 50 000 |
| Perfume for women 3 | 40 000 |
| Perfume for men 1 | 15 000 |
| Perfume for men 2 | 49 000 |
| Total | 396 500 |
This is a small fraction of what should be in a cosmetics and perfumery store. Categories of goods were combined, because face or hand cream alone should have at least 5-6 brands, as well as lipsticks, mascaras and various creams. As for perfumes, for women there should be at least 20-25 options to choose from, for men - at least 15 fragrances.
The second purchase should be more deliberate, based on an analysis of demand, the level of need and individual customer orders.
Staff
For the active operation of the store will require a small staff. The entrepreneur himself, together with one hired sales assistant, can also sell goods. In the future, another consultant will be needed, and the entrepreneur will act as a store administrator.
The cost per employee at the start of the business will be about 20 thousand rubles. It is imperative to prescribe the motivation for the seller, which will be based on sales.
The seller's work schedule will be 2/2 in accordance with the store's opening hours.
Accounting, purchase and delivery of goods will be carried out by the entrepreneur independently, as well as an advertising campaign.
Marketing and Advertising
In a competitive environment, even at the stage of creating a business, an analysis of competitors and the target audience will be required. Therefore, marketing and analytics should not be shelved. In addition, do not forget about monitoring competitors at least once a week for similar products and brands.
To open a store, you will need to spend funds on the following tools:
Monthly it will be necessary to spend on the promotion of groups in in social networks, flyers, promotions about 40 thousand rubles. Discounts and promotions must be agreed with suppliers, periodically hold promotions together with manufacturers.
You can use the following suggestions:
- When buying 2 sets of eau de toilette, the third - with a 50% discount.
- Loyalty card (accumulative system of discounts, depending on the volume of purchases).
- Birthday/birthday girl 20% discount on any eau de toilette.
Expenses and income
Here we look at the picture of costs and income, calculate the potential profitability for the 3rd-4th month of the store, determine the sales plans, on the basis of which the requirements for the sales assistant will be formed. We also calculate the profitability and payback period of the initial investment.
Starting costs
Income
In the first few months there will be single sales by passing potential buyers. Starting from about the third month, the store will be visited more often not only for impulsive purchases, but also a base will be formed regular customers and those who came on a recall.
Indicative plan for sales from the 3rd month of the store:
| Name | Purchase price, rub. | Quantity | Amount, rub. |
| Foundation 1 | 300 | 20 | 6 000 |
| Foundation 2 | 500 | 10 | 5 000 |
| Powder 1 | 300 | 20 | 6 000 |
| Powder 2 | 600 | 10 | 3 000 |
| Blush | 400 | 10 | 4 000 |
| Base for shadows | 300 | 10 | 3 000 |
| Shadows | 300 | 15 | 4 500 |
| Pomade | 300 | 20 | 6 000 |
| Mascara 1 | 400 | 30 | 6 000 |
| Mascara 2 | 800 | 10 | 8 000 |
| Eyeliners | 300 | 30 | 4 500 |
| Eyebrow pencils | 300 | 15 | 4 500 |
| Lip pencils | 300 | 20 | 6 000 |
| Tonics | 300 | 10 | 3 000 |
| Moisturizing cream | 300 | 10 | 3 000 |
| Nutritious cream | 500 | 10 | 5 000 |
| BB cream | 500 | 10 | 5 000 |
| Body cream | 400 | 10 | 4 000 |
| Anti-aging cream 1 | 800 | 10 | 8 000 |
| Anti-aging cream 2 | 1 500 | 7 | 10 500 |
| Anti-aging cream 3 | 2 000 | 5 | 10 000 |
| Hand cream 1 | 150 | 20 | 1 500 |
| Hand cream 2 | 500 | 10 | 5 000 |
| Anti-cellulite cream | 800 | 5 | 4 000 |
| Face masks | 150 | 50 | 7 500 |
| Perfume for women 1 | 1 500 | 10 | 15 000 |
| Perfume for women 2 | 5 000 | 10 | 25 000 |
| Perfume for women 3 | 8 000 | 5 | 40 000 |
| Perfume for men 1 | 1 500 | 10 | 15 000 |
| Perfume for men 2 | 7 000 | 7 | 49 000 |
| Total | 277 000 |
Excluding the share of suppliers, our income will be about 200 thousand rubles a month.
After deducting monthly payments and taxes, about 90 thousand rubles a month will remain.
Return on investment will be about 50%.
The payback period of investments will be about 8 months. Taking into account the fact that the business will not reach the indicated profitability immediately, we should expect a return on investment in 1 year.
Eventually
Retailing cosmetics and perfumes in a large city is a very profitable business. Despite the high level of competition, there is every chance to make good money, actively develop your business, because this area has a high level of demand. The project for the year is to open 2 more such stores throughout the city. In addition, in order to increase sales in the future, an online store will be created with the delivery of products in the region. Profits will increase several times over.
Scent determines our mood in many ways, and also influences how other people perceive us. Perfume is an indispensable attribute in shaping the image for both women and men. Therefore, it is not surprising that there is a constant demand for perfume products, given their not at all low cost, especially when it comes to French, Italian or English perfumes.
But not everyone can afford to regularly purchase expensive popular brands, and even more so to collect a diverse collection of perfumes for all occasions, seasons and moods. This category of consumers is the target audience for an enterprising businessman. Perfumes for bottling can become a "gold mine" with a relatively small initial investment in the business. Read the article on how to implement this idea.
About the benefits of perfume on tap
Departments offering bulk perfumes are increasingly appearing in domestic shopping centers. There are always visitors in such places, and many of them become regular guests and regularly buy themselves another bottle of perfume. No wonder, because it is convenient and also economical. All you need to do is bring an empty bottle of your favorite perfume (or purchase it locally) and get a new portion of fragrance at an affordable price.
Everyone benefits - both buyers who save money on elite perfumes, and sellers who wind up up to 300% on the price of each milliliter of perfume. At the same time, bottled perfumery still costs the consumer much cheaper than the same brand bought in a package in specialized store. With such an alignment, it’s a sin not to do business!
Where to buy?
To get started, decide what kind of perfumes on tap will be presented in your store. As a rule, elite European perfumes produced in France, England and Italy are in demand. Make a list of brands and specific fragrances that will create your range. To begin with, 30-50 varieties of perfumes will be enough, most of which are female.
Then you will need to contact the suppliers. Often, perfume houses themselves offer a service for the sale of goods in large volumes (multi-liter supply) and provide certificates for purchased samples. It may be necessary to find an intermediary who is fluent in the language of the producing country for this kind of cooperation. It is very important to receive ready-made quality certificates for all products from the supplier, since certifying them is troublesome and costly.
How to implement?
First you need to decide on a place. It may be a small department in mall with high traffic. You will also have to purchase some equipment and furniture: a table and display cases, a cash register. You need to take care of the interior, signage and ways to attract visitors. Let's say, organize the distribution of flyers near the entrance, arrange some kind of campaign with flavor testing, and so on.
If it is not possible to immediately rent a room, then you can go the other way. For example, selling online. The most effective way to do this is on social media. Create a group, invite residents of your city and sell. Combining these two ways of implementation, it is possible to extend target audience and thereby increase sales.
What additional attributes are needed?
In order to sell perfume by bottling, you need to purchase special bottles of various shapes and capacities, as well as packaging. The cost of such attributes varies from 30-40 to 100 rubles. You will also need dispensers, interchangeable tips and a few jars of coffee in order to bring down the flavors that mix into one during long testing. Don't forget spray testers and paper strips for spraying perfume.
Wholesale trade
In addition to retail sales, you can choose another activity option by becoming a perfume wholesaler. In this case, you will have to take the place of suppliers yourself and offer perfumes for bottling in bulk to small sellers, including online stores in your area.
However, you will be responsible for organizing the supply of products directly from perfume houses, as well as independent purchase and resale of dispensers, bottles, packages and other attributes. Large dealers earn just as much as retailers, if not more.
You should first negotiate with private accessory shops, body care departments, and cosmetics dealers. You supply them with a product, they sell it, keeping a part of the profit (say, 30%). As a result, the store receives additional visitors and an increase in profits. And there are practically no costs, in addition to several display shelves, to display products.
Conclusion
It is not so important whether you become a retailer or you yourself will supply perfumes to small distributors. Perfumes on tap will in any case be in demand and profitable business. Having begun to better navigate this business, as well as the world of fragrances, having acquired regular customers and good reputation, you can easily expand your operations by opening your own outlets throughout the city.
If you understand cosmetic brands, then, having studied the topic of how to open a cosmetics store from scratch, you can become the owner profitable business.
♦ Capital investments – 450,000 rubles
♦ Payback - 1.5 - 2 years
If a car business can be called masculine, then activities related to cosmetics and perfumery can be an excellent startup for the fair sex.
If you are well versed in cosmetic and perfume brands, then, having studied the topic in detail, from scratch, you can become the owner of a profitable business.
The launch of this startup does not require the purchase of special trading equipment or large capital investments. But decorative cosmetics, personal care products, consumables, perfumes will always be in demand among consumers.
How to open a cosmetics store: advertising and competitive advantages
For new stores, the main thing is not expensive advertising campaign, and advantageous location (in a place with high traffic), reasonable price policy, good product range and satisfied customers.
- Beautiful and large sign, which would be visible from afar.
- A cot placed on the sidewalk in front of the store, which will attract the attention of customers.
- Leaflets handed out around the opening of the market.
- Social networks and urban forum.
It is also very important to take into account the high level of competition in this sector in order to be able to distinguish yourself favorably from other stores.
Your competitive advantage can be:
- promotions and sales during the pre-holiday periods;
- discount system for regular customers;
- selling a unique cosmetic or perfume brand;
- friendly and qualified sales assistants;
- low prices;
- free gift bags if the client purchases a gift set;
- the ability to pay not only in cash, but also by card, etc.
How to open a cosmetics store: assortment and suppliers
Whether your store will be profitable or not depends largely on how competently you form the assortment of goods and on how favorable terms you conclude agreements with suppliers.
No matter how much you want to save money, work only with those suppliers that can provide you with a guarantee of quality, otherwise during the check you may run into a fine, and if someone suffers as a result of using cosmetics purchased from you, then the punishment may be even more serious.
You can work both with foreign manufacturers and with domestic ones, the main thing is that their products are certified.
You can only work with professional brands, those that make products for the work of cosmetologists, in this case you will have to study the nuances of how to open a professional cosmetics store.
Here are some tips for forming an assortment for those who want to open a cosmetics store:
- sell famous brands(both expensive and economy class) that people like and the wave suits your customers with value for money.
- Try to find a manufacturer of unique cosmetics and perfumes, whose products are not represented by others.
This will become your competitive advantage. - Do not clutter up your store (especially if it is a small store) with a large abundance of goods.
You are unlikely to have time to sell it before the expiration date, and it will be difficult for the client to navigate. - Expand your customer base by selling products for men, women, and children.
- Your store should sell not only decorative cosmetics, but also:
- care products for your face, body, hands, feet;
- consumables: washcloths, cotton pads, manicure and pedicure supplies, etc.
The two most effective ways placement of goods - by:
- manufacturers;
- purpose (shampoos, balms, face creams, hand creams, mascaras, lipsticks, etc.).
How to open a cosmetics store: registration
Interesting fact:
In the Dead Sea region, archaeologists have discovered an ancient cosmetic laboratory from the 1st century BC. On its territory were found millstones for grinding medicinal herbs, cauldrons for aromatic mixtures, amphoras with fragrant substances.
The easiest way to launch a startup from scratch is to register as an individual entrepreneur.
This form does not require a complex registration procedure and is suitable for aspiring entrepreneurs.
As for the form of taxation, you can also go for the easiest way and choose - UTII, however, in this case, the area of your premises should not be more than 150 squares.
But a bigger room is not required for novice businessmen, because in order to open a large cosmetics and perfumery store, you need to have a huge start-up capital for rent, purchase of commercial equipment, etc.
When registering, select the code corresponding to your future activity in OKVED: 52.33.
To mandatory conditions starting a business also applies to:
- opening a bank account;
- obtaining permits for the operation of the premises from government agencies: Rospotrebnadzor, Fire, Sanitary Service, etc.
Where exactly should you open a cosmetics store?
For the profitability of the business, the location you choose to open a cosmetics store is very important.
If you, wanting to save money, rent a room somewhere on the outskirts, then you will go bankrupt pretty quickly.
It is very important that the cosmetics and perfumery market is located in a place with high traffic of people.
Ideal locations are:
- shopping centers;
- markets;
- a separate room in the city center;
- densely populated residential areas.
It would also be nice to find a place near your potential clients, for example, - , hairdressing.
Of course, these specialized establishments will not buy cosmetics from you, but consumables in the form of cotton pads, sticks and other things - yes.
Where to open a cosmetics store?
In order to open a small cosmetics store from scratch, a trading floor of 20-25 squares is enough.
This area is enough to accommodate all shop equipment and showcase your product in the best possible light.
In addition to the trading floor, you will have to equip a service room for staff, a small storage room + a bathroom.
That is, to open even small business Requires an area of at least 40 sq. meters.
If you dream of a mini-supermarket with a large selection of cosmetics and perfumes, then look at the premises of 100-150 square meters.
Attention should be paid to the interior of the future market.
If you want to sell luxury cosmetics and perfumes, then do not spare money on decorating the premises, because you will be visited by wealthy clients.
In this case, it is better to invite a professional designer to develop an interior concept for you.
If you decide to open an economy-class cosmetics store, then you can limit yourself to light walls and ceilings so as not to distract attention from the product itself.
But, whatever the concept of your future business, take care of high-quality lighting of the premises so that buyers can have a good look at the products being sold.
Commercial equipment for a cosmetics store
There are no uniform requirements for what trade equipment should be in a cosmetics store.Each owner is guided by the area of his premises and the concept of the market.
For example, if you open something similar to a supermarket and label products with anti-theft elements, then you can buy more open windows and racks.
If we are talking about a small shop with one seller, then it is better to order closed glass shelves and display cases to reduce the chances of thieves to steal.
Let's say you decide to open a small (sales area - 25 squares) store of inexpensive cosmetics and perfumes.
In this case, you will have to purchase such trading equipment:
| Item of expenses | Amount (in rubles) |
|---|---|
| Total: | 100 000 rub. |
| Glass showcases | 30 000 |
| Open shelving fenced off with glass showcases | 20 000 |
Closed hanging shelves  | 20 000 |
Cash machine  | 10 000 |
| Other | 20 000 |
And also take care of the equipment of the service room and bathroom for the staff.
You can buy a minimum set of furniture for 40,000 rubles.
Another 10,000 rubles. will go to a rack for storing goods in a warehouse or in a service room.
That is, spending on commercial equipment for small shop cosmetics are about 150,000 rubles.
Who should be the staff of a cosmetics store?
Of course, you need sales assistants, because they are the ones who sell the goods.
How many salespeople to hire is up to you, based on the size of your store and its opening hours.
If you decide to open a small cosmetics store, then it is quite possible to get by with one seller per shift.
Since most markets are open seven days a week, you will need two vendors to work in shifts.
And every store needs a cleaning lady and an accountant (at least part-time).
You can deal with procurement and administrative issues yourself.
Costs for wages a small cosmetics and perfumery store will be as follows:
How much money do you need to have to open a cosmetics store?
It is difficult to name the final amount that is needed to launch this startup.
It all depends on how big a cosmetics store you decide to open.
For example, to become the owner of a small (25-30 squares) store, you need to have at least 450,000 rubles.
| Item of expenses | Amount (in rubles) |
|---|---|
| Total: | 450 000 rub. |
| Registration | 20 000 |
| Repair of the store premises (cosmetic) | 80 000 |
| Equipment | 150 000 |
| Purchase of the first batch of goods | 150 000 |
| Advertising | 10 000 |
| Additional expenses | 40 000 |
But the monthly expenses (which the owner of the market must expect) directly depend on the city in which you are going to open a cosmetics store.
For example, prices for rent and wages in a small district center will be small, but in Moscow or another metropolis of the country, this amount will increase several times.
How to open a cosmetics store: a calendar plan
After you think through all the stages of launching a startup and calculate how much money you need to open it, make up calendar plan to understand exactly when you can open a cosmetics store.
Usually, such business projects can be implemented 4–6 months after the idea has arisen.
| Stage | Jan | Febvre | Mar | Apr | May | June |
|---|---|---|---|---|---|---|
| Registration, account opening | ||||||
| Rent and repair | ||||||
| Purchase of equipment | ||||||
| Recruitment | ||||||
| Formation of a product line | ||||||
| Advertising | ||||||
| Opening |
how to choose the right cosmetics in a specialized store:
Possible income of a cosmetics store
The trade margin for cosmetics and perfumes is 30-100%.
The lower the selling price of a product, the higher the markup will be, and vice versa.
The average profitability of this business is 10%, that is, you can recoup capital investments no sooner than in 1.5–2 years.
Prepare for the fact that in the first few months you will operate at a loss, because few customers will shop in your newly opened market.
Your task is to attract customers as quickly as possible.
In six months, it is quite realistic to reach such indicators of daily revenue: 5–8,000 rubles per day. If your store will work seven days a week, then the monthly revenue will be 150–210,000 rubles.
From this amount, 100,000 (mandatory monthly expenses) should be deducted and at least 30,000 rubles should be set aside for the next purchase.
Thus, the net profit of a cosmetic store with a formed customer base will be 20–80,000 rubles per month.
Before the holidays (March 8, February 23, February 14, New Year) will increase exponentially.
Popular stores can collect quarterly revenue during the two-week pre-holiday period.
As you can see, the income indicators of this business are not too high, but for many entrepreneurs they are enough to get interested in the topic, how to open a cosmetics store.
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The sale of far from every product brings significant income and allows you to open successful business. Cosmetics and perfumes are not among these, they are always in demand.
The main thing is to organize the business correctly. What should be considered when starting such a business? What details and pitfalls do you need to know about?
Legality of products
One of the difficulties in doing this is mandatory certification. All perfumery and cosmetic products must necessarily comply with the rules for labeling and processing the necessary documents, it is also important to monitor quality assurance and expiration dates. When concluding contracts with distributors and manufacturers, all these points will need to be taken into account.
In addition, it is important to choose products with the right packaging. It should contain all necessary information. You can find all the requirements and rules in technical regulations, which concerns the CIS countries. Already during the implementation, it is also necessary to monitor the condition of the products so that the expired goods do not fall into the hands of buyers. Selling such products can lead to complaints, loss of customer confidence and lower profits.
Official documents
It does not matter what product you plan to sell: whether it will be expensive selective cosmetics or organic products made by yourself, administrative registration of the activity will be required. First of all, you need to register as individual entrepreneur or LLC founder. The first option is more convenient for a small establishment, and the second one is suitable for those who plan to develop a large-scale trading network.
making out Required documents, you need to choose the right type of activity: the papers must indicate retail perfumery, household chemicals and cosmetics. After that, you need to decide on taxation. Consult a financial specialist and choose between single tax on imputed income or a simplified system. Only after all these procedures will you be able to conduct business completely openly and legally, without fear of penalties.
Room search
It is important not only to immediately figure out which products are profitable to trade, but also to find exactly where to do it. Right choice store location is also of great importance. It is most convenient to rent a room in a large shopping center or find a separate point on the basement floor of a residential building. Alternatively, you can rent a separate small pavilion. The cost of rent is certainly important, but the main thing is to take into account the number of potential buyers.
Therefore, a slightly more expensive room on a busy street will be much the best choice than a budget plot in a quiet area with few buyers. A successful trade will quickly pay for the cost of rent. The area of the store should be from thirty to ninety square meters. The optimal size is about forty-five squares. So it will be possible to conveniently organize the space, and not overpay the landlord for too much space.
Purchase of equipment
Like any other trading business, cosmetics and perfumes require certain costs for the design of the store. You will need counters, racks and shelves, an attention-grabbing sign and a cash register. When choosing the design of the trading floor, try to take into account the features of the rented premises. If its area is small, it is better to install only wall counters and racks. If the hall is spacious, you can place island showcases in the center. 
In the event that your store specializes in professional cosmetics, the distributor can offer you branded racks to place such goods. Bright and open counters increase sales, but when using them, be sure to equip a reliable security system.
If you are more attracted wholesale cosmetics, a trading floor is generally optional, an office is much more important, where detailed catalogs and all kinds of samples of the products you offer will be presented. The bulk of the goods will be stored in a warehouse.
Range development
You should think about what your list of products will be, long before you start a business. Cosmetics and perfumes are extremely diverse, so the range can be very wide and from any price category. Try to offer customers both decorative and care products, products for the body and hair, for personal hygiene and epilation. Consider creating gift sets from the most popular products.
Focus on customer demand and profitable offer suppliers. To get started, choose the most popular products, and order all new items in small trial batches, already in the course of sales, determining how relevant this or that product is. You can expand the list with related products, for example, hair accessories, gift wraps, jewelry, household chemicals, underwear.
Is it profitable to trade cosmetics and perfumes? Quite, because the mark-ups for perfumes range from 45 to 100 percent of the cost, care and decorative products are sold 20-50 percent more expensive than the wholesale price, and household chemicals - by 15-25 percent.
Recruitment
Employees who are sociable and interested in their work always have a positive impact on the business. Cosmetics and perfumery are among the areas for which this is especially important. Therefore, when drawing up a business plan, you should immediately take into account the required number of sellers and consultants.
A small store will require four employees who will work in shifts. You also need an administrator who will control the quantity of goods and carry out accounting. If you want to save money, you can do this work yourself. When conducting an interview, pay attention to how the consultants are in communication.