Production for what demand. Own carpentry. Sauna stoves

The most demanded business - factors that determine the demand for a business + 9 ideas.

Let's be honest - almost any person does not want to work "for an uncle" all his life, and at one fine moment the understanding comes that it's time to start your own business.

But even in periods of economic prosperity, no one wants to be engaged in the discovery of a deliberately failed idea.

What then to say about times of crisis, when the slightest mistake can lead to losses.

Therefore, any entrepreneurial activity must begin with the search and selection of ideas.

And if you are reading this article, then you probably want to know which most wanted business.

Let's try to answer your question.

How is business demand determined?

It is impossible to say which business is in demand and which is not.

Do you remember this expression: “For every product there is a buyer”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, the following factors influence whether a business is in demand or not:

country and regions in it;
purchasing power of the population;
season and fashion.

What is meant here?

For example, in Ecuador, no one needs fur coats or down jackets, and in winter in the north of Russia they will buy a swimsuit, except perhaps on sale.

Therefore, the choice of a business idea should be approached taking into account the above.

So that you can determine the demand for a business, study the following points:

the presence and dynamics of demand for goods and services;
availability of the necessary raw materials and materials;
the presence of competitors and their pricing policy;
short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in big city there will always be a demand for business selling fresh vegetables and fruits, while in the village almost everyone has their own garden, and its inhabitants buy only those products that they cannot grow in their beds.

What is required from an entrepreneur to make his business in demand?

When starting a business, you should not rely only on luck.

Success depends not only on influence external factors, the entrepreneur himself must make every effort to be noticed.

First, to determine whether a business is in demand or not, you need to select a few ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true for some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most demanded business in various fields

As it has already become clear, there is no single “recipe” for a business that can be called the most popular, if only because human needs are multifaceted.

Basically, there are three areas of business activity:

trade;
production;

Here are some examples various kinds business ideas that will be in demand among the population.

The most demanded business in the field of trade

We will not give examples in the form of opening stores with food or clothing.

Regardless of the income of the population in a given period, these goods will still be in demand among the population, people will simply try to save money.

However, I would like to pay more attention interesting ideas in demand business in modern times.

1. Thrift store.

"Business is the art of taking money out of someone else's pocket without resorting to violence."
Max Amsterdam

This demanded business is especially relevant during the crisis, both for entrepreneurs and for buyers.

At such a time, not everyone can afford expensive new clothes, so they are looking for cheaper options to dress.

You can open a regular, children's or elite one.

And investments for the implementation of such an idea will be minimal, since you will need to make investments in paperwork and renting a room.

Although even the second expenses can be removed if you create an online store in the form of a VK or Instagram page.

At first, you don’t even need to hire anyone, so the entrepreneur himself can take on the duties of the seller.

Meaning thrift store is that people bring their own clothes and set their price on them, and you are required to sell them and take your commission.

When you open an IM, you will simply post information about the goods you sell online and give buyers the seller's contacts.

2. Selling organic and healthy food.

In the past few years, one can notice a trend of increasing popularity in the field of fitness and proper nutrition.

In addition, more and more people begin to take care of their health, and study the composition of food products, which may even consist of various food additives and preservatives.

But to open an eco-shop that is really in demand among the population, you will have to invest quite large sums of money, advertise your business in a quality manner, and also find suppliers who specialize in the production of healthy food.

So, you can sell:

organic fruits and vegetables;
cereals and cereals;
bakery products;
natural sugar substitutes;
vegetable and butter;
dairy;
fresh meat without stabilizers;
natural sweets;
tea and coffee;
dried fruits and more.

You can also open your own online store and sell non-perishable products through it that can be sent by mail.

3. Opening a pharmacy.

Of course, it’s not as simple as a grocery kiosk, but if you want and have the funds, this great idea for a truly in-demand business.

The purchase of medicines and medicines is carried out daily, because people, unfortunately, do not stop getting sick.

To work in this area, the entrepreneur will need to collect a number of permits, obtain a license and hire workers with higher pharmaceutical education.

Investments in opening a pharmacy are really big, and we are not talking about expensive rent and paying decent wages to employees, but about purchasing goods - medicines of various kinds, medical cosmetics and other related products.

Demanded manufacturing business

The manufacturing industry is quite diverse and touches on various areas of life, and anyone who wants to own their own business will be able to find a business idea that is in demand.

1. Processing industries.

Our planet is increasingly reminiscent of a warehouse of used things, this problem is especially relevant in post-Soviet countries, where processing industry poorly developed.

This area includes the idea rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the cheapness of raw materials and the presence of a small number of competitors, as well as the demand for processed products on the market.

To open such a really relevant and sought-after business, you must:

determine the direction of activity;
explore technological process production;
rent a production facility outside the city;
purchase the appropriate equipment;
hire staff;
find those who need recycled products.

2. Production of building materials.

Even during the crisis, cities continue to be built, and people make repairs in their homes.

And for this, various building materials are needed - wood, dry mixes, bricks, metal profiles, tiles and much more.

Therefore, opening even a small production of building materials, be sure that you will have a demanded business.

If you have a small start-up capital, then choose one direction and at first work on its development.

At the beginning you can sell finished goods to small hardware stores.

But as your business expands, do not be afraid to enter the regional and then the state market.

But in order for you to succeed, produce only high-quality building materials, and then you will always have buyers.

3. Production of charcoal.

The scope of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, building powders, in production - as a fuel, in everyday life - for kindling fires in fireplaces, barbecues.

Thus, this production can be attributed to the demanded business, as it has diverse consumers.

To implement this idea, you do not need to rent a large room and buy expensive equipment.

For starters, you can limit yourself to 20 sq.m. and a furnace worth 350-450 thousand rubles.

Demanded business in the field of service provision

The service sector is especially attractive to those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the "kitchen" of the business from the inside, which will greatly facilitate your life.

1. Delivery service.

The demand for business in this service sector is associated with a constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, prepared food, correspondence.

On the initial stage you can engage in such a business at the city level, that is, work with local online stores, catering establishments, offices and just the population.

To begin with, you will need a room for an office and a car - an easy one for delivering small parcels and correspondence and a freight one for large parcels.

Franchising is also highly developed in this business, so if you don’t want to start everything from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is really the most demanded business, as various individual entrepreneurs and companies are constantly opening.

But not everyone understands the issues of accounting and jurisprudence.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists, and secondly, there is no need to hire individual employees, it is enough to conclude agreements with such firms.

The business of providing consulting services is carried out by those who have the appropriate education and experience in this field.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands the issues of its creation, so they resort to the services of webmasters.

Therefore, website development services are a really demanded business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most of the companies that have been operating for a long time have their own websites, but they need to be improved and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

You can act alone, but it is still better to team up with other webmasters and open a company.

Firstly, you will reduce costs by several times, and secondly, you will work in a team.

Actual business ideas for 2017 are collected in the video:

Suggested ideas are just a part of what can be opened most wanted business.

This also includes tailoring / repair of clothes and shoes, construction and repair work, PR, maintenance electronic engineering and many other things that the population needs.

Think about what you would like to do, choose an area, analyze your idea, and start acting.

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Cinder blocks. This production idea is good for those who live in the private sector. After all, all the tools can be stored in the yard or garage. What will you need? Concrete mixer, vibrating machine, construction wheelbarrow and shovel.

Equipment costs will be about 55-100 thousand rubles, depending on the quality of the tools. A day, producing several hundred units of products, you can earn good money (about $ 100-200).

Styrofoam. The size of the required premises is about 150 square meters, purchase necessary equipment will cost 1.5 million rubles. As for the revenue, you can count on an annual profit of about 1 million 500 thousand rubles.

2. Breeding laying hens

very cost effective and profitable production. For large-scale production of at least seven thousand chickens a year, investments in the amount of 400-500 thousand rubles are required, and the business itself will pay off in 8-12 months.

The largest costs are for the purchase of cages and an incubator. For quite small scale production for several dozen chickens, you will need about ten thousand rubles.

This is a great and easy business for a budding entrepreneur. Chickens are unpretentious in care and rarely get sick.

3. Casts and sculptures

Casts of children's hands and feet, compositions of lovers' hands, small sculptures-gifts are very popular now. Their production can take from half an hour to several days, depending on the complexity, and the net profit of one unit of goods starts from 500 rubles.

If a use forms for the most popular sculptures, then the profitability of the business increases several times.

4. Making cottage cheese

A very profitable option for a small business, especially if it is possible to sell products in large cities with a good demand for home-made products. For production from scratch, you will need a separate room and special equipment (electric pasteurizer, curd bath, etc.), the purchase of which will cost 1.5-2 million rubles, plus the cost of raw materials and preparation of the production facility.

We get a minimum starting capital of 3 million rubles. However, the net profit with a monthly output of 13-16 tons will be about 200-300 thousand rubles, which means that investments in the business will pay off in 1.5-2 years.

5. Greenhouses

Assembly of greenhouses – profitable option business at home. The most commonly used materials are polycarbonate and wood.

For a small production, a few people are enough, and the cost of equipment is in the range of 200 thousand rubles. The profitability of this business usually exceeds one hundred percent.

It will not be difficult for a novice entrepreneur to organize this business, since assembling greenhouses is a relatively simple process that anyone can master.

6. Bag production

Demanded and most importantly - profitable production from scratch will be the release of packages. The equipment can be bought as very simple (about 400-450 thousand rubles), as well as assemble a full-fledged production line - already in the range of 1.3-1.5 million rubles.

You can produce plastic, garbage, paper bags, etc. Net profit with well-established sales reaches 150-200 thousand rubles a month.

7. Vegetable oil production

This is not the cheapest, but a very profitable option. For production, a separate room with an area of at least one hundred square meters is required.

Capital investments in equipment, premises and personnel will amount to about 1.5-2 million rubles, and such a business will pay off in six months or a year.

8. Manufacture of nails

There is a lot of competition in this segment, but the profitability of the business is also very high. And most importantly, the costs of opening such a mini-production are small: from 100 to 500 thousand rubles. You can even place production in an ordinary garage.

Such a business will pay off in about a year, or even less. For stable profit it is necessary to produce about three tons of nails per month.

9. Pellet production

It is best to establish such a production near the sawmill. Capital investments for such a business are about 1-2.5 million rubles (equipment, premises and raw materials), but such a business pays off within eight months, and its profitability exceeds one hundred percent.

10. Production of dumplings

Focusing on albeit small, but still industrial production, we take into account that it requires a room of about 100 square meters. m. Lines for the production of dumplings are relatively inexpensive.

The price of equipment starts from 80 thousand rubles. The total initial costs, depending on the scale of production, will amount to 1-3 million rubles. The business will pay off in about a year with income 250 thousand rubles per month.

And this is not all for beginners. In each region and locality, you can find your own, underemployed and profitable niche to open a mini-production. We wish you successful and good business!

The main goal and at the same time the expected result of trading and production activities is to make a profit at the least amount of costs, that is, the business, first of all, must be profitable.

The crisis conditions for the existence of an enterprise are no exception, which implies a certain test of strength while maintaining at least minimum size income.

We determine the client base and sales region

Initially, you need to find out for whom it will be profitable to produce goods and where the production will be located. The success of a business is to a large extent related to the features target audience for the sale of a particular product or service, as well as on the regional characteristics of the market.

Among potential buyers may be the following segments of the population: the poor, the middle class, the elite. Accordingly, the manufactured products belong to the economy class, the middle segment or are expensive. The production of goods for each social niche can be profitable in its own way: expensive goods benefit from high margins, while goods of the middle or economy segment have a high turnover. However, if we are talking about a crisis period of economic development, then the population prefers inexpensive everyday products, as well as cheap mass-produced goods, often to the detriment of quality.

Region, in which the manufactured goods will be sold, should provide a suitable trading niche to the maximum. Yes, in major city In a metropolis, competition among manufacturers can be very high, but goods will always be in demand due to the large number of potential buyers. AT small town, or in a locality it is better to find an unoccupied area, having previously thoroughly studied the needs of the local market.

Possible areas of production for small and medium-sized businesses

Main areas of production having commercial interest for small and medium businesses will be:

Construction;
Agriculture;
Light industry;
Waste recycling;
food industry;
Public catering, etc.

At home it will be most profitable to produce goods that do not require complex production process, costly materials. Main business ideas for women: tailoring, embroidery and knitting, production of soaps, creams and candles self made, making designer jewelry, etc. The most promising activities for men at home: making home decor and interior items, exquisite wicker furniture, manufacturing decorative tiles etc. For residents countryside growing vegetables, fruits, breeding poultry (, etc.) in your own backyard are ideal.

In a crisis new approaches to doing business are needed. Since demand for some products has almost halved, many businesses have been forced to either close or change. It became obvious that now it is more profitable to produce your own products than to resell goods, mainly of imported origin. Although the organization own production requires more effort than trading activity, is also expected to be significant. In addition, in some industries, for example, in agriculture, you can count on receiving. However, it is important to remember that entrepreneurial risks in a crisis acquire an unprecedented scale.

If you have not yet registered an organization, then the easiest do it with online services, which will help you generate all the necessary documents for free: If you already have an organization, and you are thinking about how to facilitate and automate accounting and reporting, then the following online services come to the rescue, which will completely replace an accountant in your enterprise and save a lot money and time. All reporting is generated automatically, signed electronic signature and sent automatically online. It is ideal for an individual entrepreneur or LLC on the simplified tax system, UTII, PSN, TS, OSNO.
Everything happens in a few clicks, without queues and stress. Try it and you will be surprised how easy it got!

What is profitable to do in the field of production

Even in times of crisis, people continue to build various buildings and renovate premises. That's why, production of building materials and related products - almost a win-win idea. This area is traditionally distinguished by both high consumer demand and an increased competitive environment. To always stay in the black, you should choose for yourself the optimal combination of "price - quality" in production finished products and subsequent sales.

New technologies orient the production sector towards high-quality, environmentally friendly energy-saving materials. So, despite the still high popularity of installing windows and doors made of plastic, the demand for window frames and doors made of natural wood continues to grow.

Low cost and profitable is the production of cinder blocks and foam blocks, foam plastic, wooden pallets, paving slabs, parquet board, chain-link mesh, nails, self-tapping screws, construction tools, wallpaper, dry building mixtures, water-based paints.

Mini-production is quite possible to organize in a garage. The purchase of quality used equipment, as well as local raw materials, often from waste, do not involve large investments.

Household products

Consumer goods are necessary for the population in any economic situation.

These are the everyday things without which it is impossible to imagine any modern house or apartment. As a rule, moderate prices are set for such products for the sake of affordability, however, due to the increased turnover, their sale will bring a stable income to the entrepreneur.

Within this area, you can organize production various things made of plastic: furniture, household items, dishes, packaging. The production line is expensive, however, to purchase it, you can take or get equipment from. Plastic recycling will also become promising.

Other personal hygiene items are always in demand (paper napkins and towels, soap, shampoos, gels, creams, detergents, washcloths, household chemicals, etc.). Here you will also have to spend money on the purchase of equipment, but raw materials can be purchased at very favorable prices, for example, for toilet paper - to organize the purchase of waste paper from the population.

A successful option for small and medium-sized businesses in the regions can be furniture manufacture economy class on request. To do this, you need to organize your own workshop, hire a small staff of craftsmen and make cabinet furniture from fiberboard, chipboard and other economical materials. Raw material for furniture production will be cheap waste from woodworking enterprises.

The pallet production process is discussed in the following video:

Profitable goods for agriculture

In the field Agriculture there can be many options for the successful development of business, especially since it is here that one can hope to receive state subsidies, grants, support from the state on the basis of various programs. In addition, lending rates for the development of agriculture are among the lowest.

Many agricultural producers are interested in installing greenhouses all year round and purchasing various types of garden tools. Assembly greenhouses can be made of wood or polycarbonate, and metal, wood, plastic are suitable for garden tools. Such production can be organized even in your own garage.

Ecologically clean products farms are in high demand. Their production does not require expensive equipment or materials, it is enough just right technology and organization, as well as everyday work. The demand for healthy quality food among the population will only increase every year, and public catering establishments are also interested in agricultural products of local production.

The technology for growing raspberries is discussed in the following video:

On your personal plot under the force grow vegetables, fruits, seedlings, herbs, mushrooms, flowers, breeding poultry (chickens, ducks, etc.), . As a rule, the production of such products does not require large investments.

Other ideas for opening your own production with profit:

Many entrepreneurs are interested in choosing a profitable win-win business model for organizing their own production under any economic conditions. Its choice will depend on the characteristics of the production sector, the purchasing power of the target audience, the region of sales and the starting opportunities of the business project.

The business idea for the production of belts is discussed in the following video:

Business on participation in trade chains "we buy imported - we sell to compatriots" ceases to be profitable. There are many reasons for this, from geopolitical to economic. For Russian production of any scale, the green light is on today. How to navigate among the opportunities that have opened up, what can a small business bet on?

The time of intermediaries is running out.

From the very beginning of economic freedoms in Russia and until recently, domestic small businesses preferred the sphere of trade and services. Often the business model was elementary: we buy abroad, we sell at home. Low competition, a huge range of choices ensured high profitability of projects.

* - with annual revenue up to 1 billion rubles. (2014 criteria)

The crisis, sanctions, a high dollar and a weak ruble dictate new rules of the game: competition in trade and services is increasing, demand is narrowing, profitability is falling. The most significant decrease in revenue for the 1st half of 2015 was recorded in the wholesale and retail, in cargo transportation . It's time for small businesses to adapt to market changes: today, production and implementation are in trend innovative projects. This is where a lot of free / little competitive niches. Let's figure out what is profitable for small businesses to produce in Russia now.

Assessment of the current situation by SME sectors for the 1st half of 2015

* - index of the current situation - expert review state of affairs in the past
Source: Small Business Pulse survey, Alfa-Bank, June 2015

Prospects for production: where to look for profit

Imported products today are in any Russian stores: food, sports, children's, household, electrical and other goods. Often under the inscription "made in Russia" a product assembled from foreign components is hidden. A small business can successfully launch any of these products. The main thing is to identify what product, what quality and price will be in demand.

When deciding on production, it is worth considering the moods/preferences of consumers in the B2B and B2C sectors. Russians - individuals buy less, save more. The direction of using free money has changed.

What are Russians willing to spend on?

Russian enterprises focused on the purchase of goods / services that allow you to maintain / increase the level of sales while reducing costs, i.e. they are looking for inexpensive ways improving the efficiency of business processes, reducing production costs. For example, by replacing imported components with Russian ones.

What is profitable to produce in a crisis by industry

1 Furniture: landfill chic

Italian cuisine is becoming an unaffordable luxury for many. It's time to offer compatriots high-quality eco-friendly furniture Russian production. Our consumer now counts money, is sophisticated in the practicality of furniture and has tried Ikea.

Therefore, a successful furniture business idea should be:

cheap in production, competitive in price;
fresh and original, using design solutions;
environmentally friendly, using the ideas of recycling.

Furniture made from pallets (wooden construction pallets) meets these requirements. It can be country, garden, intended for offices and creating residential interiors in country, loft or industrial style. At the same time, it is not necessary to disassemble the pallets, they are used as modules, constructing author's models. The secret is in the right handling. Pallets are a cheap and grateful "building" material.

An important nuance. Furniture should look stylish and functional, not clumsy. Professional designers should participate in the development of models.

2 Products for animals: cheaper and healthier

According to VTsIOM, 76% of Russians have pets. We are third in the world in terms of the number of pets per capita after the US and China. What is profitable to produce in Russia for small businesses for smaller brothers?

Russian market animal feed is growing despite the crisis. In the most profitable market segment - food for cats and dogs - today there are two leaders: Mars and Nestle (joint share - 86%). They can and should be squeezed out by domestic producers. The main thing is to choose the right niche.

It is believed that Russians do not save on pets even when they themselves have nothing to eat. In real life, people switch animals to economy-class feed, preferring the most useful options available.

Healthy food for cats and dogs - minced meat and bones with vitamin and mineral supplements. Such feeds are used by specialized kennels, they are hunted by knowledgeable cat and dog owners. The production of "natural cutlets" for animals is carried out in Russia by a few small producers. The niche is uncompetitive.

For the production of natural food for cats and dogs, an expensive technological line is not needed, everything can be organized on a minimum area with little investment.

To start a full production cycle, you will need equipment:

cutting table for meat products;
meat grinder and minced meat mixer;
molding machine / scales;
shock freezer and "hot" table for packaging;
freezer.

The cost of natural feed is lower than that of industrial “drying”, even if it is produced from mechanically deboned meat, which is used in the manufacture of sausages. The business model is simple. The main limitation of sales is that there must be refrigeration equipment at the point of sale.

3 Building and finishing materials: money out of thin air

The building materials market is shrinking. According to a study by RD Construction analysts, a decline in production in January-July 2015 compared to the second half of 2014 was recorded for cement, ready-mixed concrete, reinforced concrete, red ceramic bricks: -12, -30, -15, -1.5%, respectively. This is how the reduction in the pace of mass housing construction backfired on building materials - the demand for housing is falling.

The main product of the recycling of old tires, crumb rubber, is used in the production of:

rubber tiles / paving stones;
coverings for sports grounds and fitness halls;
wall finishing materials;
innovative road surfaces;
accessories for cars (rugs, mudguards, etc.).

Price technological lines for the "grinding" of tires into crumb rubber depends on the productivity, degree of automation of the process, quality and size of the output fraction. But in general, we are talking about costs of 1-12 million rubles. In addition to Chinese equipment options, there are also Russian ones: the plants of Vtorrezina Ecoprom LLC, Alfa-SPK LLC and others offer lines of their own design. It is better to prefer domestic equipment - both the quality of the product and the reliability of the machines are higher.

It is more profitable to produce goods with a high added value, i.e., in addition to crumb rubber, to issue tiles and coatings. The last two products are cold or hot molded from chips, polyurethane adhesive and dye. The cost of equipment starts from 2 million rubles.

The payback period for a mini-factory for the production of rubber tiles is from 6 months. The indicator is excellent, but the investments for the start will require impressive. There is a more economical entry option: many manufacturers (EcoStep, Masterfaybr, etc.) offer to start a franchise business. From 500 thousand rubles.

4 Goods for tourism: wide is my native country

The growth of the main world currencies and the appreciation of the cost work force in China have a positive effect on domestic market light industry. In 2015 the share Russian manufacturers in this industry has grown to 24% and continues to increase. What should a startup focus on?

Russians save money on vacation trips abroad. Most have to be content with local color and sponsor domestic tourism. They need equipment.

tourist clothing and equipment of the middle price category;
budget tents (up to 5,000 rubles);
fishing goods low- and mid-price segment (up to 3,000 rubles).

The production of backpacks, ventilated caps / hats, windproof hats, gloves, encephalitis, thermal underwear, sweaters is a profitable business. You can choose a very narrow niche and go into production mobile baths or thermos.

It is not necessary to develop innovative raincoats-boats or T-shirts-life jackets. It is enough to make practical and functional products a la the Expedition clothing range. But at reasonable prices.

5 Automotive equipment: Thule from Tula

What is profitable to produce in Russia for cars, where is the free niche? Comparing our popular Swedish plastic autoboxes from Thule brand with analogues is the same as putting Rolex against ordinary watches. The Thule customer pays for style and brand first. Moreover, luggage boxes from the point of view of production are the simplest products. Thule cost in Europe in the range of $400-970. The price, which is not humane at the current dollar exchange rate, is already at the place of production, in Russian retail stores turns into completely amazing: premium solutions cost 60,000 - 100,000 rubles.

The middle price segment of the autobox market in Russia (10,000 - 20,000 rubles) is now under the gun of Polish, Czech, Italian and Chinese manufacturers. special attention products from the Middle Kingdom deserve: they are widely presented, but the quality is objectively low. Time to make car trunks in Russia. Domestic manufacturers of boxes for cars exist as a class, but are counted on the fingers (brands ATLANT, VetlaN, LUX). Moreover, some have a meager assortment, others specialize in "luggage systems from European components" (read: they depend on fluctuations in exchange rates), and the quality of others is lame.

During the crisis, mini-production of universal luggage boxes (for all car brands) made of high-quality plastic with a reliable opening / locking system in low and medium price categories is beneficial.

This will require:

vacuum forming equipment(Russian - from 350 thousand rubles);
Press forms;
raw material is ABS plastic.

Cheaper to manufacture soft autoboxes made of polyester, PVC and other plastic polymers. But it's already clothing industry and a completely different story.

When I was looking for investors to open a medical device business six years ago, many successful entrepreneurs looked at me in surprise: “Do you really want to open production in Russia? Look, everyone is bringing masks and shoe covers from abroad, this is a profitable and reliable business model. In Russia, it is impossible to produce in principle, and quality products are all the more impossible. Our country is simply not adapted for this, neither in terms of legislation, nor in terms of the business climate.”

Production in Russia is an ocean of opportunities! Why did everyone jump into trading in the 1990s and 2000s? Because the market was then relatively free, there was a minimum of competition, and there were a lot of opportunities. And now in production: great amount free or uncompetitive niches. Go to a non-grocery store (sports or children's), go to the counter and look: where is this or that product produced? You will find many types of products that are not yet produced in Russia. And even those products that say “made in Russia” are often not entirely domestic. Ask where the manufacturer gets the components for it, and you will find that most of them are made abroad. All this assortment is an opportunity to launch your own successful small-scale production.

Another common fear of novice manufacturers is the lack of a suitable, preferably engineering, education. “I have never produced anything, I have never worked in production, and at home I cannot even hammer a nail. The plant is definitely not for me!” - this is the opinion of many, including successful managers and entrepreneurs working in the field of trade or services. It seems to them that selling a finished product is much cheaper than producing it. About seven years ago, I myself thought about the same vein. Then I was a manager in a large Russian dealer company, which introduced a wide range of products to the country's market under its own trademarks placing orders strictly with factories in Egypt and Asia.

Now I understand that those who have trading experience behind them receive competitive advantage before other entrepreneurs. You argue: "Selling is not a problem, the main thing is to produce." The producers answer: “It’s not a problem to produce, it’s difficult to sell!” This is a paradox: people who know how to sell think that manufacturing is not for them, and many talented engineers do not know how to sell.

I often communicate with many owners and directors small industries organized in the 1990s and 2000s. Most of them are people who have received a technical education, talented engineers and managers, but for many, the sale of the created product has remained something unknown, a very difficult process to understand.

Production and sales

If you know how to sell, this is already half the success of your production.

What does it mean to sell in production? Firstly, to be able to understand what product, what quality and at what price will be in demand by one or another consumer. Secondly, to be able to build the entire sales chain, motivate and negotiate with each link in this chain. Thirdly, these are well-established competencies: conducting successful negotiations, effectively presenting your own product, and a rich argumentation base.

My advice: before you open your own production, get a job in a trading company, work there as a sales manager or sales representative, master the skills successful sales and effective management sellers.

Ideally, you should immediately choose the direction of trade, similar to future sphere production. Such work experience will help you understand how the sales and promotion system works, how the processes work from the inside, especially in terms of pricing and promotion. This tip is especially important for techies.

And experienced salespeople can only be advised not to be afraid and open their own production. When you go to a car dealership for a car, you don't think about how you will choose a new car for yourself if you do not have a technical education. You will be surprised, but the majority of managers from car dealerships do not really have a technical education. Similarly, when looking for and choosing an idea for your production.

Suppose you have selected a product and want to know how to produce it. No need to immediately run after the technological Talmuds and scrupulously study everything marketing research. An easier and more effective way is to immediately contact the suppliers of equipment for your product. Believe me, they know firsthand about your product, and in order to successfully sell you their equipment, they will tell you not only about the characteristics, but also about all the subtleties of production.

Try to immediately establish a dialogue with several companies different levels from different countries. After some time, you will realize that you know about the future product and production cycle Almost all.

Another reliable source of information is competing companies. Many of them are ready to produce a product under your trademark (PL). Contact them, request the terms of placement under private label. They will be happy to tell you in detail about the product, options for its execution, types of packaging. All this will help you to communicate with equipment manufacturers more substantively.

By placing orders under your own brand with existing contractors, you can painlessly enter the market, get to know customers, generate initial demand, and increase sales. And only after that, subject to a stable economy, you can invest in the purchase of your own equipment. Of course, this option will take more time, but it will allow you to seriously diversify the risks.

An approximate algorithm of actions when opening your own production

We choose a product.
We find manufacturers under private label. We communicate with them.
We find manufacturers of equipment for the production of the selected product (the more, the better). We find out how to produce, what components and raw materials are needed, what is the cost of equipment. We consider, we look, whether we have the required money supply, or we calculate where this money can be obtained from. If there are no optimal options, then we choose another product or its component. Often it is among the components that you can find a small niche, poorly closed by production in Russia. This is just a chance to find an uncompetitive market and create a product that may not require too much money to produce.
We find suppliers of components, raw materials.
We all think. We draw up a business plan.
If our money is not enough, we go with this business plan to the investor. This is exactly what I did six years ago and received 100% project funding under the developed business plan.
There is a business plan, there are investments - we proceed to the most exciting stage, we spend investment money according to the developed and approved business plan. Let's start our production!
And the main stage: we bring production to payback and profitability.
Further, we increase and increase production, our business, and profits. We are starting to grow from small to medium-sized production, and there, maybe, it will be within easy reach to large-scale production.

Today, many are reconsidering their attitude to production in Russia. Many trading companies began to place orders with Russian manufacturers, some open their own factories. Profitability in trade is rapidly falling due to increased competition and narrowing demand. Many investors with whom I spoke seven years ago and who were skeptical looked at manufacturing business in Russia, today have changed their minds, and some of them are hatching or are already implementing their production projects.

small manufacturing enterprise is a reliable business that will provide for not only you, but also your children and grandchildren. And, of course, production is an opportunity for professional and personal growth.

Pavel Spichakov, project manager, founder of LLC "KIT", LLC "Rouma" (Vladimir), winner of the national competition "Business Success" in the nomination " Best project in the manufacturing sector", co-chairman of the industry committee, member of the board of the VO "OPORA RUSSIA"