Those who think to open fishing store from scratch, I hasten to upset: financial investments will still be required. But, if you choose the right assortment of the most popular goods, you can save a lot at the start. Location will also be important. outlet. We need high traffic: markets, shopping centers, central streets of the city. A point opened near the track can also be successful if it leads to popular fishing spots ...

Investments

Experienced businessmen say that opening a competitive fishing shop requires at least 3 million rubles, of which 80% of the starting funds go to purchase a range of goods. One cannot but agree with this: the larger the assortment, the best shop looks in the eyes of a potential buyer.

Big investment in the goods are caused, first of all, by its high cost. Motor boats, fishing suits, tents, spinning rods are quite expensive goods, the purchase of which requires significant funds. Selling such a product through a catalog is also not an option, since the buyer needs to see the product with his own eyes, touch it. There is only one option for saving at the start: do not buy expensive items, but choose something cheaper and more popular. In this case, investments in goods can be reduced to 300 thousand rubles.

The main product of such a mini-shop can be:

• baits, baits and flavorings;
• reels, fishing rods, spinning rods, cages;
• fishing line, sinkers, leashes, floats, hooks, tees;
• for winter fishing: spinners, balancers, winter fishing rods, nods, etc.

The big advantage of such a product is that it is small in size, so the store can be located on a minimum area of ​​​​only 5-6 square meters. m.

You can also choose to specialize. For example, call the store "Blesna" and form the richest assortment of such goods in your city.

Earnings on spinners in the winter time runs very good. A catchy lure costs between 700 - 1000 rubles, and often wealthy fishermen take several lures at once to their collection. The margin for spinners is 100 percent or more. Yes, the goods are seasonal, but in the season you can make good money. In addition, the point will receive regular customers who can come in the summer to buy a fishing line or a float with hooks.

room

As a room, you can use the island or wall department in mall. There are no problems with traffic in such places, and from the first days you can get the first buyers. But due to high rent, the location in the shopping center may not always be profitable.

No less profitable can be a store opened in a residential area of ​​the city. Here, small premises are often rented out on the first floors of multi-storey buildings. Find 5-10 sq. m. is always possible. Such an area will cost only 10 - 20 thousand rubles a month. If you always have a fresh bait in stock: bloodworm, maggot, worm, sprat, etc., the flow of local customers is guaranteed. To store the nozzle, you will have to purchase a refrigerator.

Business registration

Before renting a retail space and purchasing a consignment of goods, you will need to register entrepreneurial activity. Without IP, no supplier will work with you. Therefore, we register an individual entrepreneur in the local tax service. Registration of an individual entrepreneur will cost only 800 rubles (state duty) and will take 5 working days from the date of submission of documents (application, photocopy of passport, receipt of payment of state duty). When filling out the application, you can specify the OKVED code 52.48.23 " Retail sporting goods, fishing gear, camping equipment, boats and bicycles.

UTII is best suited as a taxation system for a fishing store - single tax on imputed income. This is the most optimal tax regime for a small fishing department. The amount of tax depends on the sales area of ​​the object: the larger the area, the higher the tax. UTII is a fixed tax and does not depend on the sales outlet's revenue.

Staff

Only guys should be hired, and preferably fishing enthusiasts. The majority of market players think so too. The fact is that many fishermen, due to their chauvinism, do not perceive the concept of "a woman and fishing." If there is a girl behind the counter, for many it may seem strange. Still, guys are trusted more: they will listen to advice, ask for a recommendation, and definitely buy something.

In the first months of work, you can trade with the organizer of the case (if time permits). This will not only allow you to get increased revenue, but also help you better understand the needs of the client and form the ideal assortment of the outlet.

Season - when to open?

There is a pronounced seasonality in the trade in fishing goods. December and May are considered the most profitable months. At the beginning of the winter fishing season, the demand for spinners, drills, winter rods and baits (bloodworm, sprat) increases. In May, the demand for spinning rods, summer fishing rods, boats, echo sounders increases. If you decide to organize your own fishing shop, then it is better to do this before the opening of the next fishing season. In this case, the funds invested at the start will pay off much faster.

Many experienced businessmen advise setting up a reserve fund when opening a store. For small shop it can be an amount of 150 - 200 thousand rubles. These funds will be used primarily to pay rent and wages to sellers if the store's revenue in the first months of operation is very small (which is likely to happen).

Fishing shop business plan

We propose to carry out some calculations of the prospects of opening a small fishing shop (feasibility study).

Investments:

• commercial equipment (showcases, racks, refrigerator) - 100 thousand rubles;
• creation of an assortment of goods - 200 thousand rubles;
• advertising, design, other expenses - 50 thousand rubles.

TOTAL: 350 thousand rubles.

Fixed monthly expenses:

• rent 6 sq. m. - 15 thousand rubles;
• wages + insurance contributions (2 people) - 45 thousand rubles;
• UTII - 6 thousand rubles;
• other expenses - 5 thousand rubles.

TOTAL: 71 thousand rubles.

The break-even point of sales with an average trade margin of 70% will be reached with a monthly revenue of 172,000 rubles. Anything over this amount is our profit:

• average trade margin - 70%;
• average check - 400 rubles;
• average income from one buyer - 235 rubles;
• the number of clients per day - 25 people, per month - 750 people;
• income per month (minus the cost of goods) - 176.25 thousand rubles.

Hence, the profit of the store will be: 176,250 - 71,000 = 105,250 rubles. With such indicators, the costs of opening a fishing store pay off in just 3 months of the outlet's operation. However, taking into account the fact that high traffic to the store will not be achieved immediately, a period of 8 to 14 months can be considered a normal payback period.

Reading 7 min. Published on 14.02.2020

A store offering fishing goods is a very specific business. It can be easily mastered by a fishing enthusiast who has a reserve necessary knowledge. The right approach to organizational issues will allow the entrepreneur to make a good profit. A number of questions immediately arise. How to open a store from scratch? What products to sell and how to earn? Are there any features in the promotion? Let's figure it out.

What documents are required to open a fishing store?

Setting up a business involves the following steps:

1. . Individual entrepreneurship allows you to simplify accounting and reduce taxes. The LLC form is considered in case of opening a large retail outlet (more than 150 "squares") or for wholesale sales.
2. Opening a bank account for paying taxes.
3. Registration cash register. You can't do without it in retail.
4. The choice of taxation system - unified or simplified.
5. Obtaining codes from the State Committee for Statistics.
6. Conclusion of a contract for the lease of premises.
7. Obtaining permits from the SES, the Fire Service and Rospotrebnadzor.

As soon as the passage of all the stages listed above is confirmed by the relevant papers, the legal part can be considered completed. In other words, from the point of view legal aspect The store's activities are legal.

Where is the best place to open a fishing goods store: choosing a location

Although goods for fishermen do not belong to the category of essentials, however, when choosing the location of a retail outlet, it is necessary to give preference to crowded places.

What options are considered the most optimal in this matter? Almost any:

• Special department located in the shopping center.
• Separate shop.
• Converted residential facility on the 1st floor in a high-rise building.
• Even a basement will do.

True, some experts argue that a large human flow is not a determining parameter, therefore it is advised not to focus on it. One way or another, but the outskirts of the city are definitely not worth considering.

The only exception is the exit from the city leading to fishing spots.

Important factors contributing to successful trading include:

1. Availability of parking.
2. Presence of public transport stops nearby.
3. Convenient approach and driveway (for private cars).

The main thing is to provide customers with convenient transportation of bulky goods. For example, boats or motors. People willingly visit a store that has a convenient location.

Premises requirements for a fishing store

You need a spacious room - 50-80 m² or more, to accommodate the entire range on the shelves in the trading floor. Buyers need to be given the opportunity to take the product and examine it. A reminder of good lighting and ventilation will be useful here. The romance of twilight, tightness and stuffiness in a fishing store is inappropriate. In addition, a room is necessarily provided for storing a stock of goods (warehouse), a service room and a bathroom.

Don't pay attention to design . The clients of such an outlet are mainly men who are little interested in the combination of the color scheme of the ceiling with the floor covering. For them, the quality of the purchase is important, or rather the size of the future catch when using a new spinning rod, fishing rod, and so on.

Furniture and equipment necessary for the operation of a fishing store

A point of sale offering goods for anglers is equipped with:

• Open shelving.
• Special stands for spinning (rods)
• Glass closed showcases for small goods.
• Racks for fishing overalls.
• Cash register.
• Office and warehouse furniture.

The list of necessary attributes differs little from ordinary stores. What and how much to buy? Depends on the range and size of the room. On average, everything will have to spend 150,000-200,000 rubles.

What is profitable to sell in a fishing store: assortment

The most important component of any outlet is its assortment. Otherwise it can not be. AT this case buyers are classified as fishing enthusiasts. This means that the offer of the entire range of goods will be the most correct option - when coming to the store, the fisherman should know that, in addition to the fishing rod, he will be able to purchase everything necessary for catching fish.

In the fishing segment of the trading industry, the goods are divided into certain groups:

Based on the table above, it is easy to draw a conclusion about the category of the most profitable product.

Note . You should not bet on low-grade products from Chinese manufacturers. Cheating up to 200% is a very weak argument in this matter. Fishermen are a special type of buyer, famous for being spoiled. They are great at branding. Therefore, the sale of low-quality gear and other goods leads to negative consequences– almost instantaneous loss of customers. But the profitable operation of the outlet depends on the quantity regular customers.

Search and selection of personnel for a fishing goods store

What are the needs of visitors to such a store:

1. Replenish the supply of tackle, hooks, reels and other fishing accessories.
2. Get good advice from a sales assistant about catching fish for a specific type of spinner and so on.
3. Tell about your fishing experience and listen to the story of the interlocutor.

The fishing shop is classified as an interest club where people share experiences, tell stories, get advice and make purchases. The main contingent of such places are men. A woman will be interested in a fishing rod only as a gift for the stronger sex. Hence the main requirement for the selection of sellers - they must be men who love fishing, or at least know everything about this topic.

The staff of a small store consists of:

• Sellers . Enough two people for shift work.
• accountant . It is better for a businessman to find a specialist who understands financial statements and taxation, rather than independently engage in work that requires special knowledge.
• manager . He's exercising general leadership and work with suppliers.
• cleaners . Its functions require no explanation.

At first, it is not necessary to adhere to this list. In order to save money, entrepreneurs themselves stand behind the counter, take the management of the store into their own hands. One way or another, control by the business owner is required, and the number of hired personnel may increase as the point is promoted.

How to promote a fishing store from scratch: advertising and marketing

It is enough to have:

1. A bright sign.
2. A folding bed located in front of the entrance to the store.
3. Page in social networks.

Clients are well attracted by the regular distribution of flyers and communication with anglers on special forums. An effective marketing option is sponsoring fishing championships or city-level festive events. Do not forget about word of mouth - the best free advertising tool. If the fisherman is satisfied with the pricing policy, assortment and its quality, he will certainly visit the outlet again, become its regular customer and bring his friends.

How much does it cost to open a fishing goods store: a ready-made business plan with calculations

Approximate calculation for a store with an area of ​​40-60 "squares", in which 2 people work in shifts.

Starting costs:

The amount of annual costs:

The exact calculation of profit is a complicated matter, it is necessary to take into account:

• The number of buyers.
• Average purchase amount.
• The markup amount. The recommended average value is not more than 65%.

Thus, if all purchased goods are sold (for 1,000,000 rubles), then the profit will be 650,000 rubles.

When calculating the expected profit, the data of statistical studies help:

1. For a year, a real fisherman spends up to 5,500 rubles on his favorite hobby.
2. In cities with a population of up to 200,000 people, about 20% are potential clients fishing shops. This is 40,000 people.
3. Suppose there are already 7 fishing outlets in the city. This means that each has 5,700 buyers.
4. The annual revenue of one store will be 31,350,000 rubles.
5. The amount of revenue per month is 2,612,500 rubles (with an investment of 1,600,000 rubles in the purchase of goods).

In this state of affairs, the profitability of a fishing store is obvious.

True, it is necessary to take into account:

• Seasonality of demand for fishing goods.
• To make, if possible, an accurate analysis of this market segment in the city where it is planned to open a business.
• Have enough money to buy goods.

Fishing and hunting is something without which many men, and sometimes women, simply cannot imagine their existence. Without good equipment, success in this matter cannot be achieved. Denis Prudnikov helps Smolensk fishermen and hunters in acquiring it. We'll talk about how he does it.

Main points of the interview:

• Date of commencement of activity- 1992
• Primary occupation- retail and wholesale items for hunting and fishing, a club for enthusiastic fishermen and hunters.
• Place of business - Russian Federation, Smolensk.
• Organizational and legal form of doing business- individual entrepreneur.
• Initial investment- 50,000 rubles. at the rate of 1992.
• Source of initial capital- Borrowed money.
• Payback period- 10 months.
• Development plans- Expansion of assortment, opening of new stores.
• Formula for success- focus on results.

How a hobby turned into a business

Hello, Denis Alexandrovich! Your business is 25 years old this year. It is clear that, due to your age, you yourself could not start it. Tell us how it all began, and who stood at the origins of a successful business.

Few now remember the troubled times of the early 1990s. The economy was falling apart, the number of jobs was steadily declining, wages were paid irregularly. My father faced a difficult task at that time: how to feed his family if no cash receipts are expected in the near future? To start some serious business, there were no means, no opportunities. My father was very well versed in all the intricacies of fishing and hunting, he was a recognized authority among friends of fishermen and hunters. The idea to start a business related to his hobbies, he has matured for a long time. Lack of money pushed him to make a specific decision.

How did the business start?

At that time, everyone survived as best they could. Many started small. My father decided to open a mini-shop right at home, since at that time we lived in the private sector, and we didn’t have to spend money on renting a room. I borrowed a small amount from friends and bought the first batch of goods. The enterprise was crowned with success, and soon he already had the first proceeds.

What contributed to the success? At that time, many went bankrupt.

I think the most important thing is that the father found a niche. He was well versed in the specifics of the product, clearly imagined what exactly would be in demand. The fact that there are many reservoirs rich in fish also played a role. For many men at that time, the caught fish was a good help for family budget. The number of acquaintances-fishermen determined the circle of buyers. Many have become permanent and come to our store until now.

Ups and downs - a thorny path of becoming

There is a long distance from a small shop at home to a specialized wholesale and retail store. How did you manage to grow up like that? Were there any difficulties along the way, and what were they?

Of course, everything was not easy. A lot of work has been put into the development of the business. The country's economy has been in an unstable state for a long time. At first, everything developed well, however, revenue fluctuated depending on the season. But the default literally crippled the matter. The store even had to close for a certain time.

When the situation stabilized a little, my father managed to get the first loan from the bank and open a real store. Then there were more loans, without them it is difficult to carry out large purchases of goods, but they were already taken on preferential terms, since we repaid the first loan in full in less than a year. Now there are no problems with taking a loan, since our IP has a good bank account.

Are you renting a shop space, or do you own it?

At first, the premises were rented, then they saved up money and were able to buy it out. Now we don't have the cost of renting a room. This helps a lot to get through the seasons when revenues fall - spring and autumn.

Continuity of generations is a plus in business development

Your business can be called a family business. What reasons prompted your father to pass it on to you?

My father had other business ideas that were not related to the sale of goods for fishing and hunting. It required total dedication to implement them, so he decided that I would manage the store.

Was it difficult to start a completely new business for you? What helped you quickly orient yourself and continue what your father started?

I know firsthand about fishing and hunting. I went fishing for the first time when I was very young and went fishing regularly with my father. It was interesting to me, I always listened to the conversations of experienced anglers and learned a lot from them. I also often visited my father’s store, saw how he conducts business, knew the assortment of goods well.

But it is one thing to look at it from the outside, and quite another to be responsible for everything yourself. Before working in the store, I worked landscape design. Sales is a completely new field of activity for me. At first it was very difficult. My father registered a company for me when I was only 21 years old. Life, and other experience was still quite small. I tried to delve into every little thing, learned how to properly build relationships with everyone: staff, suppliers, thoroughly studied the range of goods.

I was lucky that I had a reliable rear: by that time, both my mother and my aunt were already working in the store. Their help was very significant. Yes, and my father constantly helped with advice, in difficult situations I always turn to him.

And how are things going now? What have you already achieved on your own?

We are developing steadily. The costs are fully paid off, the store gives a constant profit. We have practically no staff turnover, as the conditions for staff are good. If necessary, I can always replace the sellers myself. An office was opened in which he appeared new staff: accountant, client manager, layout designer. We really need all these specialists - they increase sales and make the store more efficient. In addition to retail sales, we have also established small-scale wholesale. There will always be those who want to buy a small amount of the same type of product, and we get discounts by purchasing large quantities.

From shop to club

The store has a peculiar name - shop-club. What is its specificity?

Even my father once came up with the idea - to unite lovers of fishing and hunting on the basis of the store. It was just interesting, because there are no similar clubs in our city. This could also help develop the store as sales were to increase. And so it happened. People are happy to come to us, share their impressions. Who else will understand a fisherman like no other fisherman. You can learn a lot about fishing techniques and your own know-how in this area. Well, those who came, no longer leave without purchases.

You mentioned the seasonality of sales more than once. What is it connected with?

In spring, many types of fishing are prohibited, and in autumn the fish bite badly, so at this time we have a relative calm. The revenue from sales in the store does not particularly suffer from this, but there is a specificity of trade and orders at different times of the year. A certain type of fishing requires appropriate equipment, gear, accessories, clothing. We make purchases in advance, and all unsold goods go to the next season.

Stability in business, and how it is provided

In five years of independent work, you have probably already managed to understand what is the most important thing in your business. What do you think, without which it could not exist?

It is very important not to stand still, to offer people something new every time. Therefore, we clearly monitor what is bought and what is not, and every time we can offer something interesting to amateurs and professional fishermen. We follow the novelties in this market, and in accordance with the requests of customers, we order and purchase them.

What has your own business given you? If you knew in advance all his difficulties, would you have agreed to your father's proposal to head the company?

I was lucky in the sense that I got a ready-made and stable business. All the main difficulties went to my father. To his credit, he managed to overcome them. A plus for me is the combination of business with pleasure: through my favorite business, I earn good money. Also, through my work and attitude towards it, I grow as a professional and as a person. After all, these are two related things. Cons - perhaps the fact that the situation in the country is unstable, this may affect the level of sales. And the ability to expand the assortment, as well as pay salaries to employees, directly depends on this.

If I knew in advance what I would have to go through developing my own business, I would still continue what my father started. This is what you love to do, and work should be just that. And it is also a “legacy”, a business that my father started with such difficulty. It's just that I wouldn't give it up. This is an opportunity to prove that I am worthy and can continue it.

What taxation system do you use and how do you build relationships with inspection bodies?

To pay taxes, we use a simplified taxation system. They check us not often - once every 1.5-2.5 years. Representatives come labor inspectorate, Rospotrebnadzor, firefighters. And, of course, check tax office. We pay taxes regularly, we follow all the required instructions, so we have no conflicts with these services.

Has the work changed in the context of the crisis and the sanctions imposed on our country?

I don't feel any particular changes. Perhaps, at first, with the onset of the crisis, sales fell somewhat, but now the situation has stabilized. An amateur fisherman or hunter will always find money for his hobby, so I am sure of the future.

Sanctions did not particularly affect us either, since we initially focused on domestic suppliers.

How do you find your buyer? What do you do to advertise a product?

I have already said that we have many regular customers. Yes, and fishermen, and hunters - this is such a specific contingent, in which "word of mouth" is very well developed. But we do not hope for this and are taking our measures to attract new customers.

During a period of less active trade (in autumn and spring), we try to organize business trips to the capital to participate in exhibitions, where we present our store, and also conclude purchase contracts from various suppliers on favorable terms, with discounts, etc. For this, starting from the end of the active season, we develop special booklets and catalogs with our products. They visualize the product range, clearly show what we sell and what we can offer to buyers, customers and just fishing enthusiasts.

How do you use the Internet? Do you have your own website?

We don't have a website yet, but we're seriously thinking about it. The Internet is currently an excellent means for advertising, informing the public. Therefore, we actively use it. For this, a new position was introduced - a layout designer. With its help we make booklets and catalogues. We inform regular customers about new products by sending all necessary information through email and attract new audiences.

A look into the future, or desires not yet fulfilled

What are your plans for the future?

Business simply cannot stand in one place. If it is not developed by investing effort, time and money, bankruptcy is simply inevitable. Therefore, we are not only trying to improve what we already have. I would like to expand and open branches in regional cities of our region and beyond. We are planning to create our own information site, and, possibly, an online store focused on those customers who do not have access to specialized shops. There are many such people in our country.

What would you advise to those who are just going to plunge into this difficult world of business?

Without an accurate representation of the result you want to get, success will not be achieved. Once a novice businessman understands what he wants in the end, all that remains is to think through a step-by-step plan to achieve the goal. It should not only be detailed, but also take into account all the realities of life, possible difficulties and ways to overcome them. Dare, and you will succeed!

Shop-club Som is located at: Smolensk, st. Suburban, house 1.

This is interesting and promising idea. If you correctly use the passion of a certain group of people for fishing, then the business will bring considerable profit. The advantage of the fishing business lies in its high profitability - from 20%. But in order to competently organize the activities of the store, you need to take into account all the important points and draw up an approximate financial plan.

Every year, the average cost of a fisherman is about five thousand rubles.. Funds are spent to replace or upgrade gear. An insignificant margin from the sale of only fishing equipment makes it necessary to expand activities at the expense of more expensive tourist goods - boats, tents, clothes, and so on. In the article, we will analyze in detail how to open a fishing store from scratch in Russia.

The importance of location

Before registering a fishing business, you should consider the location of the store and its concept. Fishing accessories are not essential items, so the outlet must stand out from the crowd of competitors.

Since the target audience of fishing shops is predominantly men, it is better to choose areas near markets, construction or automotive outlets for the location of the store. An excellent option would be a fishing tackle shop on the outskirts of the city.

Product range

What does it take to open a fishing shop? you can ask professional anglers. Their consultation will help in drawing up the range and selection of the demanded goods. A business plan is developed in one of several directions, taking into account the chosen concept. Trade in goods for fishing can be:

1. profile specialization - only well-known brands are offered;
2. branded - elite goods of a high price category;
3. diversified direction - a wide range at reasonable prices.

The most promising last option, since a large assortment and low prices significantly expand the circle of potential consumers.

The product range is an important component of any business, including a fishing store. Your outlet should have a full range of products required for fishing and outdoor activities.

If the store is diversified, then there will be quite a lot of goods, which means that the premises will need a large area, at least 80 sq.m. It is good if the room is divided into several trading floors so that it is not difficult for buyers to find the goods they need for fishing. For example, in the first hall, accessories specifically for fishing will be placed: fishing lines, fishing rods, lure, and so on.

And the second hall will be designed for goods used for outdoor activities: boats, tents, sleeping bags, clothes, and so on. It will also be necessary to allocate a room for a warehouse where a stock of the most demanded product - floats will be stored. Hooks, baits and much more.

Approximate calculations

To find out is it profitable to open a fishing shop you need to draw up a cost plan. First of all, you should deal with the registration of the outlet, as well as obtaining all the required permits and certificates for conducting activities of this kind. Then you can start financial calculations. How much does it cost to open a fishing store from scratch can be calculated based on the following costs:

1. rent (purchase) of premises, its repair;
2. purchase of commercial equipment (racks, shelves, etc.);
3. purchase of the first batch of goods;
4. advertising costs.

On average, opening a retail outlet requires expenses of about 850 thousand rubles.. Since the trade in fishing accessories is considered a profitable activity, investments will pay off quite quickly - in about 3-4 months.

At the time of opening the store, the assortment should consist of several thousand positions. As the business develops, the quantity of goods needs to be increased and expanded. For cooperation, you need to choose reliable suppliers, foreign and domestic brands. It is better to order goods with a short shelf life from local suppliers so that it is convenient to update the assortment on time.

The profitability of the store is largely determined by the correct selection of goods for fishing. Products should be as diverse as possible, the buyer should be given a wide choice.

Fishing store standard items:

• fishing rods, rods;
• coils and accessories to them;
• various sizes of fishing line;
• baits in assortment;
• hooks, weights, spinners, floats;
• other fishing accessories.

The group of gear for spinning should also differ in the maximum variety. There should be goods of various price categories - from the most inexpensive to high-class spinning rods. Products are divided into small and large goods. The initial assortment must include at least 7,000 items.

Equipment

In every store, the main component of successful activity is the product line. But do not underestimate the importance of the correct location of the assortment. It is very important to choose convenient racks, boxes for equipment and fishing accessories. You will have to purchase special display cases and counters with a large number of drawers in which you can put all the fishing tackle.

Personnel Requirements

A fishing tackle shop is not the kind of place you go to quickly buy what you need. This is a kind of club for fishing and outdoor enthusiasts, so sellers must understand the assortment in order to give experienced advice the buyer. It is necessary to hire for such a job real lovers and connoisseurs of fishing, with extensive experience and the necessary skills in this matter.

Only in this case, sales will be excellent, and the business profitable. It is better to organize the work of staff in two shifts, that is, you need to hire two salespeople. The requirements for potential employees are clear: they must be able to help the client make a choice, navigate the product range, be sociable and pleasant in communication. In order for sales growth to be of interest to the sellers themselves, they should be assigned bonuses taking into account the sale of goods.

In addition, an experienced manager and a qualified accountant are required to conduct business. It is better to trust your business to good professionals who understand all the intricacies of working with clients, suppliers and competent reporting.

Suppliers

Partners and suppliers can be online stores that sell multi-purpose fishing products in bulk with a discount of 25-30%. This option will be ideal when you first fill the store. Further, you can expand the range through cooperation with foreign suppliers from China or Japan. Thanks to this partnership, the margin on goods can be increased up to 50-70%. This is a useful advantage that allows you to increase cash flow and balance the instability of profits due to the seasonality of the business.

The competition in the fishing business is small, but, nevertheless, it is present. And in order to make your store successful and profitable, you need to take into account the advice of those who have been engaged in such activities for a long time:

1. Careful thought should be given to the concept and competitive advantages your store. There are a lot of ordinary outlets where you can buy what you need for tourism or fishing, so you should figure out how to interest the consumer. Alternatively, you can introduce a new supplier in your city.
2. The product range needs to be updated regularly. The fishing market is rapidly expanding and developing, so an entrepreneur who wants to make money in this area should be aware of new products and offer them to their customers in a timely manner.
3. Do not keep in your store a product that is poorly sold, even if you have favorable terms of cooperation with its supplier.
4. It is unlikely that you will succeed in a business that you are not interested in. Step-by-step instructions will help you open a fishing shop from scratch, but it will become profitable only if you understand and are fond of fishing or tourism.
5. Don't spend a lot of money on advertising campaign. You can limit yourself to a bright conspicuous sign, outdoor advertising and online ads on fish forums.
6. The best advertising tool will be the recommendations of anglers who purchased goods in your store and who were satisfied with the assortment presented in it and the pricing policy. In this case, it is guaranteed that their friends and acquaintances will hear about your outlet and will buy fishing tackle from you.

Business Disadvantages

The main disadvantage of the fishing business is seasonality. Otherwise, with the right approach to organizing the business, if everything is carefully thought out and the local market studied, then success is quite realistic.

Results

It is really difficult to calculate how much investment is required to open a fishing store from scratch. Everything is determined by the chosen format, direction and concept of the outlet. Drawing up will help to orient individual business plan, taking into account the peculiarities of fishing activities. The market for fishing tackle and tourist goods is considered profitable, the demand for products is consistently high and if you attract attention target audience, to interest her in the competent formation of the assortment, to adopt a reasonable pricing policy, then the profitability of the business is ensured.

* Calculations use average data for Russia

1.Project summary

This business plan considers a project to open a retail fishing store in a city with a population of 200,000 people. The range will include fishing gear for the main types of fishing. The area of ​​the outlet will be 28 sq. meters. The purpose of the store is to meet the demand of the local population for fishing and related products and to create a stable business model that generates a stable operating and net income.

The volume of initial investments will be 1,312,900 rubles. The source of initial capital is own funds. The funds invested in the opening will pay off for 2 years of work (13 months). The profitability of the store will be equal to 10%. Financial calculations business plan made for a three-year period of operation of the store. The pre-opening phase will take 2 months.

2. Description of the industry and company

Fishing is very popular in Russia. The number of people who are keen on fishing is impressive and amounts to about 25 million people. The demand for fishing products of such a mass of consumers is huge. According to various estimates, the volume of the fishing tackle market in our country ranges from $300 million to $1 billion. The most capacious category, which gives up to 60% of turnover, is the group of basic goods, which includes fishing rods, spinning rods and rods. The remaining 40% is accounted for by consumables and related products for fishing. Businesstat estimates that in 2014, fishing rods and rods were sold at 10 million units. The market for fishing goods is considered to be unsaturated compared to other Western countries, where the percentage of the population who are fond of fishing can reach up to 25% (USA).

This project involves the opening of a fishing retail store in a city with a population of 200,000 people. The store will occupy an area of ​​28 sq. meters. The offer of the store will be a universal assortment for all types of fishing, including winter ice fishing. The purpose of the outlet will be to meet the demand of the local population for fishing and fishing related products and to create a stable business model that generates a stable operating and net income.

IP will be chosen as the legal form. UTII is preferred as a taxation system. OKVED code - 52.48.23 "Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles". Responsibilities for the management of the store will be taken over by an individual entrepreneur. Two sales consultants will be under his direct subordination.

3.Description of goods

The assortment of the fishing store will include fishing rods, spinning rods, reels, expendable materials for equipment - fishing lines, cords, floats, hooks, spinners, as well as related products (equipment) of popular Japanese, European and domestic brands. The fishing shop will operate in the middle price segment. The markup will be set at 79%. The assortment will also include a small number of goods belonging to elite categories and brands. Average check will be 600 rubles. In Table. 1 shows the prices for the main product groups.

Table 1. List of goods

	Name	Description		Cost, rub.
fishing rods
	Bologna rods		Bologna rods Aiko, Daiwa, Maximus, Shimano, Volgar, Volzhanka
	Match rods		Match rods Cormoran, Daiwa, Maximus, Shimano
	fly rods		Fly rods Daiwa, KOLA, Maximus, Shimano, Volgar, Volzhanka
spinning fishing
			Spinners ACME, Daiwa, Forest, Halco, Mepps,
	bombards		bombards
			Wobblers Deps, Duel, DUO, Evergreen, Hump, Ima, Imakatsu, Jackall, Jackson, Lucky Craft, Major Craft, Megabass, OSP, Pontoon 21, Rapala, Salmo, SERT, Tsunekichi, Tsirubito, Zirbaits
			Jigger sets, packs of 3 (Cormoran, Gamakatsu, Saturn)
	soft lures		Soft silicone lures Bait Breath, Berkley, Big Bite Baits, C'ultiva, Keitech, Fox Rage, Gambler, Lunker City, Manz, Megabass, Pontoon 21, Reins, Sawamura
	Spinning rods		Spinning rods AIKO, APIA, Banax, Cormoran, Black Hole, Daiwa, Gamakatsu, Kola, Major Craft, Maximus, Megabass, Pontoon 21, Shimano, St. Croix., Talon, Trabucco, Volzhanka
	Cheburashki		Eared sinkers (cheburashki)
Coils
			Reels ABU Garcia, Banax, Cormoran, Daiwa, Mitchell, Ryobi, Shimano, other inertial reels
	Coil Lubricants		Wash-sprays, coil lubricants
Hooks
	Single hooks		Hooks with a barb, beardless, with a swivel, with a mustache, etc.
	double hooks		double hooks
	Tee hooks		Tee hooks
	offset hooks		Hooks with double shank
floats
	floats		floats
fishing line
	monofilament line		monofilament line
	braided cords		braided cords
	Fluorocarbon line		Fluorocarbon line
Feeder
	feeders		feeder
	Feeder rods		Feeder rods Balzer, Black Hole, Cormoran, Daiwa, Nautilus, Shimano, Volzhanka
	Top for feeder		Top for feeder
Other accessories
	clockwork rings		clockwork rings
	Swivels and clasps		Swivels and clasps
	Bite alarms		Bite alarms
	feeders		Method feeders
winter fishing
	Balancers		Balancers
	Ice screws		Ice screws
fishing equipment
			Fishing boxes
	landing nets		landing nets
	Fish grips		Fish grips
bait
			Boilies, bait mixtures

An order for a particular product can be made without leaving home - using the official website. Delivery in the city from 2000 rubles. will be made free of charge.

4.Sales and marketing

In retail sales of fishing goods, there are some features that must be taken into account when calculating and forming an assortment. One factor is seasonality. The most profitable months for trading are May, when the demand for summer rods, spinning rods, etc., increases, as well as December, when sales of winter tackle increase. In this regard, the period of 1-2 months before the start of the new season seems to be the most past time for opening a store. When opening a store, market conditions will also be taken into account. At the time of writing the business plan, it is not the most favorable. Since 2014, sales of fishing products have been declining for several reasons. Firstly, fishing tackle is not an essential commodity, so the level of demand is highly dependent on the purchasing power of the population, which has declined markedly since the end of 2014. In particular, according to BusinesStat forecasts, the sales volume of rods and rods in 2016 in kind will fall to 8 million units from 10 million in 2014. Secondly, the volume of sales is affected by rising prices. Imported products are becoming more expensive due to the growth of the exchange rate. In such conditions, cheaper gear options are in demand, which will form the basis of the store's assortment. Nevertheless, industry experts do not advise completely excluding expensive high-quality products from the assortment. Among domestic anglers, there is still a love for gear High Quality, which are sometimes an order of magnitude higher than the fisherman can afford. Russians show the greatest interest in Japanese brands, followed by American and European ones. trade marks. There is potential for development in a particular city. Considering that about 10% of the country's population is engaged in fishing (according to other sources, every sixth adult man is keen on fishing), in a city with a population of 200 thousand people, at least 10-20 thousand fishermen live. Taking into account the average spending on fishing equipment of 4,500 rubles a year, the market capacity will be about 90 million rubles. At the same time, about 35-40% of the city market remains uncovered.

The store will be located in an easily visible area, on the first line of houses. The sign will be easy to read and make it clear that the outlet is a fishing store. In addition to the outdoor sign on the facade, the store will use the following tools to attract customers:

Maintaining a website with a catalog of products sold;

Participation in partner, sponsorship events;

Printed products (catalogues, business cards, booklets).

Participation in sponsorship events. For example, in the competitions of the city in sport fishing.

5.Production plan

The store will be located in a city of 200,000 people, on one of the busiest streets in the city leading directly to the exit. This location is advantageous due to high foot and car traffic. A "fisherman's path" runs in this direction: on weekends, a large number of citizens go to nearby suburban reservoirs.

To organize a store for a long-term lease, a room of 28 square meters will be taken. meters. The premises will require partial repairs, the cost of which will be 100,000 rubles. In addition, you will need to purchase commercial equipment - racks, display cases, etc. Together with signaling and signage equipment, the cost of equipping will amount to 177.9 thousand rubles. (detailed equipment costs are given in Table 2).

Table 2 Equipment Costs

	Name	price, rub.	Quantity, pcs.	Cost, rub.
	Shop counter with showcase
	Wall rack
	Rod stand
	Lighting equipment
	Security alarm + installation
	Cash equipment
	Checkout area furniture
Total:				177 900

Since the store will sell a specialized range, the main requirements for sales assistants will be the ability to understand the intricacies of the world of fishing goods. The sellers will be hired, who themselves are fond of fishing, able to talk objectively with buyers. Preference will be given to candidates with experience in sales in fishing shops, tourism stores, sporting goods and similar establishments. Also, when applying for a job, such qualities as politeness, sociability, the ability to find mutual language with a client. The schedule for the work of sellers is in shifts 2/2. As an incentive for sellers, the wage system "salary + percentage of sales" will be introduced.

Table 3 staffing and payroll

With an average check of 600 rubles. and 25 customers per day, the store's revenue will be about 450,000 thousand rubles, while net profit will exceed 90 thousand rubles. In the season (May-September, December), the amount of profit can reach up to 170-200 thousand rubles. at a turnover of 640-730 thousand rubles. The costs of the main period will include a variable part (product purchases) and a fixed part. The latter includes payment wages(including deductions - 52 thousand rubles + percentage of sales), rent (28 thousand rubles at the rate of 1 thousand rubles), as well as bookkeeping, advertising expenses, transport, utilities And so on.

6. Organizational plan

The stage of preparation before the start of sales is planned to be completed within 2 months. All organizational issues at the launch stage and during the main period will be taken over by an individual entrepreneur. In the course of work, he will act as a director and store. He will be responsible for organizing procurement, marketing promotion, hiring and dismissal of staff. Responsibilities for the sales process, consulting customers will be for sales consultants.

7. Financial plan

The costs of the preparatory period will include 6 expenditure items and amount to 1,312,900 rubles. (see Table 4). Annex 1 contains financial indicators for a three-year period of operation of the store. The conditions that were taken into account in the calculations: the planned sales volume in the amount of 456,000 rubles. per month (based on 25 average checks per day in the amount of 600 rubles), reaching the planned sales volume by the 3rd month of operation, seasonal revenue growth in May-September and December (the first year of operation - up to 20%, the second year of operation - up to 40%, the third year of work - up to 60%), start of sales - March.

Table 4. Investment costs

	Cost item	Amount, rub.
Investments in real estate
	Premises renovation
Room equipment
	Purchase of equipment
Intangible assets
	Site creation
	Registration procedures, coordination with government agencies
working capital
	working capital
	Starting product content
Total:		1 312 900

8. Evaluation of the effectiveness of the project

The effectiveness of the store is confirmed by calculated indicators (see Table 5). Starting investments with an average flow of customers will pay off by the 13th month of work, while the return on sales will be 10%.

Table 5. Project performance indicators

9.Risks and warranties

Setting up a fishing retail business is well established and there are many examples of stable and working schemes. The features of a fishing store as a project include a low level of initial investment and a quick return on payback, taking into account several factors: a good location, a well-formed assortment, and a competent pricing policy. All these factors will be taken into account when organizing a business, as a result of which the risks of opening a store and ensuring profitability can be called low. In Table. 6 shows the main risks, given prevention measures.

Table 6. Assessment of project risks and measures to prevent their occurrence or their consequences

	Risk	Probability of occurrence	The severity of the consequences	Prevention measures
	Low store profitability			Choice passable place, universal assortment, adequate pricing policy, use of advertising, hiring professional staff
	Decline in the purchasing power of the population			Choice in favor of cheap and medium price segments, purchase of the most hot goods working on increasing customer loyalty
	Overstocking, the dead commodity items			Sales analysis, assortment variation, discounts for unsold items
	Rent increase			Conclusion of a long-term lease agreement with a fixed rate in rubles, careful prescribing of payment terms
	A sharp increase in the number of competitors			Revision of prices for positions held by competitors, increased attention to service, retention of regular customers by loyalty programs
	Decrease in demand due to the season, weather conditions			Off-season discounts, sales promotion with marketing tools

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