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These blocks on the left side are such advertising.
It is called targeted because it is configured clearly for your target audience, including interests, gender, age, education, marital status, geography. And accordingly, it is shown only to those people who are potentially interested in your product or service.
Placement of advertising in contact happens quite quickly and easily, but as in any other business, there are subtleties and nuances here. You can just put up one ad and waste your entire budget, or you can go through testing and find the best options that will work for you.
How to advertise in VKontakte
So, we proceed, in fact, to the practical part of placing and configuring your . Let's go through the whole process from start to finish.We go to the page in contact and click on the Advertising button.
We create a new ad.
A few words should be said about how to write a text that will sell. Perhaps the best formula that has proven itself for many decades and is used all over the world is ODC (Offer, Deadline, Call to Action). That is, there is the offer itself (for example, Patek Philippe watches), the goodies of the offer include a 70% discount, then there is a time limit (promotion until March 5) and a call to action (order now). Such an ad will work MUCH better than just "Buy our watch."
The ad image should be bright, clear, large, so that you yourself would like to click on it. The picture is of great importance for the clickability of the ad, and, consequently, its effectiveness.
We choose the subject of the ad - equipment and accessories, subsection - accessories. Geography - Russia, it makes no sense to indicate the city, since watches are sold in an online store, but they come by mail cash on delivery to any city in the country.
We choose any gender, since a girl can buy a watch for her young man for his birthday, a wife can give it to her husband for some holiday.
We make the age limit from 18 years old so that the ad is shown to a solvent audience, and not to schoolchildren. The upper bar can be set to the highest, there are no restrictions here. Marital status doesn't matter either.
In order to set up targeted advertising in Vkontakte , you need to know the interests of your target audience. Again, since the audience for the subject of watches is very wide, everything here is left by default. But you can choose the interests of your audience yourself, for example, if you sell teapots and your audience is housewives, then in the interest categories you can choose home and family, health, beauty and fashion. Find specific large communities in which women spend time.
Separately, it is worth mentioning about retargeting groups - this is a big topic, which is worth devoting an entire article to. Of course, retargeting will give a big plus for your campaign if it is set up correctly, but it is not necessary for the initial ad setup.
Often, many beginners have a question, how much does it cost to advertise in contact . This point is rather ambiguous and we will also discuss it now.
The fact is that the cost of advertising will depend mainly on the subject of your ad. If you have a narrow business, say, the sale of underground drilling rigs for horizontal directional drilling of oil and gas wells, then you will definitely get paid for clicks and it is better to set the recommended cost per click that the contact offers you so that your ad is shown more often.
When testing different variations of ads, when CTR increase The cost per click will decrease, but initially, in order to find out which ads perform better, we set the recommended cost per click.
If you have a broad or entertaining theme, then there is one technology that will allow set up targeted advertising in contact.
There are many free ways to promote and promote groups and communities on social networks. Some of them are very effective, but they all require time and effort. Therefore, one day there comes a moment when you realize that in addition to all the available methods, it would be good to add one more, paid method - targeted ads. And if earlier there was no experience of submitting advertising, for example, in such a social network as VKontakte, then the next question arises quite quickly: how to make VKontakte advertising on your own, without asking for help from specialists.
In fact, there is nothing complicated. I think that with the help of my screenshots, you will be able to repeat all the steps, make an advertisement on VKontakte, and analyze the results.
Starting the first advertising campaign
The first thing to start with is to follow this link. to the VKontakte advertising page. We are interested in the first tab "Targeted Ads". I must say right away that targeted ads are key feature advertising on VKontakte, and assume the availability of tools with which you can customize the display of ads according to various parameters.
- Gender, age, marital status, country and city of residence.
- University, faculty, school, year of higher education.
- Positions, districts, metro stations and even streets.
- Interests, hobbies, favorite movies, books, games, etc.
That is, we can set up our ad in such a way that the ad is shown exactly target audience. If your target audience does not include schoolchildren, then you can independently set the desired age of the audience, and exclude ad impressions from the field of view of schoolchildren.
Click on the “Targeted Ads” tab and read carefully about the benefits of placing ads on VKontakte. Feel free to click "Create Ad". On the next page, we are asked what we want to advertise: our community (group, public or meetings), the VKontakte application, a video with a link to the advertiser's website or an external website. The most popular is community advertising, so we choose this option as an example if it suits you.
Here, on this page, you will need to select your community, and you will find yourself on the ad placement page. Task: choose the accommodation option that you like best.
- Title 25 characters + image 90x120px with pay-per-view
- Headline 25 characters + image 90x65px + ad text 60 characters with pay per click
- Promoting communities - the group logo is automatically shown.
In my opinion, the most difficult thing is to correctly write a 25-character title. In my case, it would be better to correct the title with two words “Tips box”.
Scroll down and you will see the targeting settings. You can select a country, city, gender, indicate interests and education. If you see fit and check the necessary items, then in this way you will narrow your audience to the target audience, interested in your products and services.
The most important thing left is to set the cost of the advertising price. And for this, it is important to determine what you want to pay for - for impressions or clicks.
Here is how VKontakte describes the differences between ads for impressions and clicks:
“Pay-per-impression ads are a more static format than pay-per-click ads. They are suitable for advertisers who are interested in generating demand for a product or service of a particular brand or in image advertising. The main component of pay-per-impression ads is the image.
When paying for impressions, for each 1000 impressions, the amount that you set yourself is deducted from your budget (for example, 1 ruble = 1000 impressions).
When paying for clicks, only unique clicks on your ad are counted. If a VKontakte user has already clicked on this ad (from any computer), the click will not be counted. You also set the price for the transition yourself (for example, 1 transition = 1 ruble).»
It is worth considering only the fact that when paying for impressions, the image is noticeably larger due to the lack of ad text and, most importantly, there is no CTR in the CPM formula.
Since the effectiveness of advertising can only be determined through testing, I prefer to listen to the advice of more experienced people, and I will set the payment for clicks. That is, I will pay only for those people who clicked on my ad and clicked on it. For the first time, I recommend starting with a small cost of the transition - 3 rubles, even though VKontakte recommends paying me from 22 to 31 rubles per transition.
As an example, here are my results:
Having set the cost of the transition to 3 rubles, I replenished my account by 300 rubles. For 3 days, 36 transitions were made, and 5 of them became subscribers of the group. Small results, but to get the best, I need this experience today. As a result, 108 rubles out of 300 rubles were spent in 3 days. The cost of one subscriber was 21.6 rubles. Expensive to say the least. We still have to work on reducing the cost of a subscriber. It is difficult to achieve what you want the first time. This means that I have to test the increase in the cost of the transition, since the higher I set the bid, the more often my ad will be shown.
With experience, an understanding of the chips will come, which seem to lie on the surface, but the first time they are not amenable to awareness. By experimenting with the selection of target groups and improving the advertisement itself, you can achieve a smaller number of target audiences and a smaller, but more optimal cost per click.
You need to be prepared for the fact that the effectiveness of your ad will have to be constantly monitored, if you are not satisfied with the results, then there is always the opportunity to edit the ad and make changes to the settings.
Running ad
After you agree with the advertising policy of VKontakte, the ad must be launched in your personal account. Now that you have created your first advertising campaign, on the right side of the page you will see the "advertising" link, follow it at any time, and you will find yourself in your advertising office.
Replenishment of the budget
At the top, enter the amount of the total limit and the daily limit. That is, how much money would you spend on advertising per day, and for all time. Of course, first, you need to replenish the balance personal account and transfer money in any way convenient for you: bank cards Visa and Master Card, using electronic payment systems Yandex.Money, WebMoney and Qiwi Wallet. You can also replenish your account using a fairly large list of payment terminals.
After the money appears in your personal account, you need to set the daily and total limit at the top of the page and in the table, and launch an ad in the "status" section. After that, your ad is sent for moderation for about 2-3 hours. The moderation of VKontakte ads is serious: you can’t address the audience with “you” in an advertisement, indicate phone numbers in the text and in the image, you can’t advertise drugs, pornography, tobacco products, etc.
Should know! There must be at least 100 rubles left on the campaign account, otherwise you will see a warning:
"Could not run ad. For each ad you run, you must have at least $100 in your budget. You can replenish the budget or stop the ad. "
Do not be afraid to make changes to the ad settings during a running advertising campaign if you see that the result does not suit you. In some advertising campaigns, it will be more profitable to use payment for impressions, rather than for clicks. But you have to experience it for yourself.
Pay attention to the ads that are showing on your page right now. Evaluate whether the advertiser correctly took into account your interests, or preferred to waste the advertising budget. For example, if you are a mother in maternity leave, and you are shown an advertisement for the Elektrostal plant, then this is a clear sign that the advertiser has incorrectly set up his ad, so the effectiveness of his advertising campaign will be low.
You can also select the "Advertising" section in the left menu. Before us opens a page with four types for launching ads. If you don't already have advertising account, then for the first setting, you can select any type and register with filling in all the necessary data by clicking on the "Next" button.
After creating an advertising account in VK, we proceed to the choice of the format of the future ad and its subsequent configuration. To do this, click on the "Create Ad" button. In the window that opens, we need to select the type of advertising, based on what we will be promoting.
The main goal of the course is to help you advance, so the focus will be on advertising in contact to get traffic to your site. To do this, you can place ads on Vkontakte in three ways:
We use the second promotion method to advertise an external site directly. Choose as shown in the image below:
Enter the address of our site. Click "Continue".
We go down below to create the advertisement itself and customize its appearance. This is an important point: to be successful, you need an ad with a high CTR. These ads will be shown under the left menu on each page of the Vkontakte user.
Let's create a service ad to show you the basics.
Creating an ad for VKontakte advertising
1. Ad Format: Select Image and Text. Both the first ad type and the second one will both be shown under the left menu. However, headline ads are more effective.
2. Title: Let's write an attractive title for our future announcement.
Select an image file from minimum size 145 by 85 pixels. If we had chosen the second type of ad for an ad for an external site, we would have been able to add an image with a size of 145 by 165 pixels. Choose the clearest and most eye-catching image. Once downloaded, you will have the option to select a specific area on it, as shown below:
3. Subject of the announcement. Not a particularly important point in this case.
4. Age marking. We do not select it by default, however, sometimes during the moderation of the ad, you may be asked to specify an age limit for display.
Setting who to show ads to
1. Geography. Specify the country and city where the ad is displayed. Add exceptions if necessary.
2. Demography. Important point, specify the required values.
3. Age. We also indicate depending on the audience. This item is required to be completed in the case when payment is made for impressions, and not for clicks on an ad.
4. Birthday. Effective method offer the purchase of your products for a promotion to future birthdays.
5. Family status. You can specify if you have a good enough idea of \u200b\u200bthe portrait of your consumer.
6.Interests. This item can be skipped, since in the future we will, and not rely on the correctness of filling out VKontakte profiles and its algorithms.
7. Communities. We choose those in which, in your opinion, the target audience for the advertised product or service is concentrated. For example, let's choose the Vkontakte for Business community. At the top right, the approximate number of audience that will be shown the advertisement is immediately displayed:
You can specify multiple communities. The more you choose, the larger the final audience will be: all items are indicated with the “and” condition, but within each of them the “or” condition applies. How to choose the right communities, cut off groups with a large number of bots, look for exactly those in which your target audience lives - you can study in detail in our article "".
8. With the exception of. By analogy, you can specify those communities whose audience should not see your ads.
9. Education and work. Not a required item unless you are trying to target ads to people with a specific profession.
Specify the maximum cost per click or 1000 impressions
We have a choice: "". We pay for clicks when we have a large target audience; It is advisable to pay for impressions in the presence of a narrow target audience. This tactic will help you save your budget and get the traffic you want to your website.
When choosing a value for pay per click, indicate the maximum cost per click that you are willing to pay. Worth Paying Special attention on the numbers on the right in the corner:
If you choose a value from the recommended price range, you will get 100% coverage, or as close as possible to one hundred percent. For our clients, we recommend starting with a price 2-3 times less than indicated in the "Recommended price" field. Further, the rate is adjusted depending on the number of clicks. We are also working with the ad type itself: we are testing images and title calls.
When paying for impressions for a narrow selected audience, you can set the lowest possible cost, even if it is 1 ruble. In any case, your ad will be shown to the target audience. With this choice of payment method, it is important to devote enough time to testing advertisements in order to optimize the ratio of costs and targeted traffic to the site as much as possible. The more your ad is able to attract clicks, the more profitable you can use ads when paying for impressions.
In our course, we'll use the pay-per-impression setup more often as we create and test different ads. You can choose the type of payment at your discretion and in accordance with the existing strategy.
In both cases, when setting up, be sure to check the “Limit the number of impressions to 100 per person” checkbox in order to cover as much of the selected target audience as possible. This is especially true for long-term advertisements.
Let's get back to the setup. We set the price to one ruble when paying for impressions, select the "Limit to 100 impressions per person" checkbox and title our advertising campaign and click on the "Create ad" button:
Ready! You have just made your first advertising campaign for VKontakte. To see exactly how the ad will look on the user's page, click on the "View ad example on the page" button.
We check all our ads and if you are completely satisfied with it, we send it for moderation:
Check the balance of your personal account: to launch an advertising campaign, you need to have 100 rubles for each ad.
In the next series of articles, you can learn more about setting up ads on Vkontakte: how to create different ad formats and test them in the future, how to set them up, and much more.
Almost every person reads the news, and reading the news of friends on Vkontakte is a matter of principle. Here's how to use this moment to promote your community - in the advertising account there is an opportunity to launch a special company to advertise in other people's news. What is news and how to set it up? You will find the answer to this question in this detailed guide..
- When promoting goods and services worth from 4000 rubles.
- During the promotion of complex niches: real estate, legal services, construction.
- Working with a cold audience that needs to be told in more detail about the project.
Pros and cons
- Ability to create records with large text accompaniment.
- The tape looks more natural. This increases the reach of your ads.
- The most effective method of promoting Vkontakte.
- The recording is available for distribution on all devices.
- Inability to pay for transfers.
Starting Instructions: 7 Steps
Without further ado, let's list the 7 basic steps.
Step #1.
Step #2
Click on the "Create Ad" button.
Step #3
Step #4
The feed is published on behalf of your community.
Step #5
Select the topic of the ad.
When advertising products for a certain age category, you need to put a special label.
Step #6
Setting up the target audience. Select the desired country or countries, city.
The item "Birthday" is useful when promoting products as a gift.
In the next section, specify the category of interests of the target audience. For example, advertising women's clothing, you can specify Beauty and Fashion, Buy Online, Home and Family, etc.
In communities, indicate publics and groups related to your topic.
Applications and websites. We indicate Vkontakte applications or third-party sites related to the topic of the advertisement.
The item "Travelers" shows entries to users who often visit Vkontakte from different IPs.
Education and work. If your target audience is students or representatives of some profession, then this tab will be very useful.
Extra options. Here you can add your base retargeting, collected from your website or using parsers.
Save setting. Here you can add the audience that showed any actions with your ads to the retargeting base. 
Step #7
Set price and location. In the "Ads" section, choose where the posts will be shown: on mobile devices, in the full version, or on all sites.
The cost is indicated for 1000 impressions. The system automatically sets the amount. It can and even needs to be reduced to save the budget. If the coverage will fall, then the cost should be increased.
We limit impressions to 5 per person.
At the end, click on "Create Ad".
How to get the most out of news ads: 3 tips
- Tailor your ads to each audience segment.
- Choose bright and catchy images.
- Show ads on web and mobile devices separately.
Segment your audience. No need to run one advertising campaign for all segments at the same time. This will save your budget and increase conversions.
Today, to advertise, it is not at all necessary to contact printed edition and pay money for publication, because it’s enough just to use social network. In this article, you will learn how to advertise and make your ad as effective as possible.
What is "In contact"?
The social network "Vkontakte" was created 9 years ago to communicate and search for old friends and acquaintances. To date, the site is the largest portal of Runet, without which many simply cannot imagine their lives. Indeed, on the resource you can not only correspond, but also listen to audio recordings, watch the latest movies, and even place ads and run your own business.
If you are interested in the question of how to place an advertisement on Vkontakte, then simply go through the registration procedure. This will require a number. mobile phone and a strong password. After registration, the user must fill out his personal profile, indicating the date of birth, hobbies, place and time of study. In addition, you should upload some personal photos so that other users have a complete picture of you.
Ways of advertising "In contact"
There are several ways to post ads on a well-known social network:
- Make a post on your personal page "In contact". However, this method will only be effective if you have a large list of friends who will see the posted ad in their news feed.
- Create a group or community where you can advertise your services or sell something. In this case, you will also need a large number of people who can be invited absolutely free of charge.
- Post your ad for free in an existing group. This method is suitable for themed on a non-commercial basis. In order to post your message, just select the "Submit news" link on the group wall.
- Pay the organizer of a large and visited community to place an ad on the main page. This method is the most effective for advertising online stores or services of a company. However, only its administrator will be able to answer the question of how much VKontakte advertising costs in a particular community.
Create an ad
The text of the ad and its design play, perhaps, the most important role. After all, any potential client first of all perceives advertising visually and only after a few seconds begins to read the essence. That is why many are wondering, "In contact."
Use colorful and unusual images that directly reflect the content of the message. If finances allow, order advertising banner from a professional designer who will complete it, observing all the rules of marketing.
When selling any product, place as many detailed information and German. At potential buyers there should be no unnecessary questions regarding the quality and condition of your product.
The text of the ad should also attract the attention of users and encourage them to buy or use your services. Offers about promotions, discounts or discount cards always attract a larger flow of customers than uninformative and uninteresting text. Therefore, when answering the question of how to place an advertisement on Vkontakte, it is important to understand that its effectiveness will depend on how you do it.
Search page for advertising
Posting in groups is the most effective. That is why it is worth paying special attention to finding a page for her before placing an advertisement in VKontakte. For example, if you offer services travel company, then pay attention to the communities for travelers. And the sale of youth clothing or paraphernalia will organically look in an entertainment or musical group.
Choose communities with the highest number of subscribers. Groups with 200 to 500 members are not likely to be profitable. But million-strong communities will help get your business off the ground.
How much does advertising "VKontakte" cost?
It is rather difficult to give a definite answer to this question, since the cost of placing ads will depend on the organizers and administrators of the group.
On average, advertising in the "VKontakte" groups on the main page of the community varies from 500 to 3000 rubles per day. Many communities provide the ability to run ads for up to a week, offering advertiser discounts. Therefore, before "Vkontakte", it is worth weighing the pros and cons of all methods of placement.
Free advertising "In contact"
Placing free advertising will not affect your wallet, but it will take time and effort. It is not difficult to create your own group, it is much more difficult to gain a large number of subscribers who will actively use your services. To cheat people in communities, there are special paid services, which are advisable to use if you plan to develop your business in a social network.
Very rarely, groups with a large number of subscribers provide the opportunity to advertise for free. That is why it is possible to advertise freely only in small communities, where there is a chance to find potential clients low