The idea of a business - "Challenge Santa Claus" arose among most people who at least once thought about how to make money on New Year's Eve. And such earnings seem easy and fun - and what, come to visit, and congratulate the New Year in the carnival costume of Santa Claus. But, faced with the reality of business, you understand that it is only in a fairy tale that Santa Claus is a fairy-tale wizard, but in reality he is a sought-after character on the Christmas Tree.
However, it is difficult to call this income professional and permanent. Alas, the work of Santa Claus is seasonal and its maximum duration is 25 days, from December 20 to January 15. Although, if you try, on these holidays you can earn a very decent amount.
Cost of Santa Claus
The most important thing in this business is trust and quality. Remember, if you play the role of Santa Claus with high quality, then in a year you will be remembered and invited again, even if you double the price. They do not save on children, especially even adults at the sight of Grandfather become children. Therefore, never save on props, that is, on a Santa Claus costume - a beard, a suit, a staff - everything should be clean, tidy and look beautiful and fit Grandfather. Don't forget a little makeup too. Children are now very impressed by TV and if they show Santa Claus or Santa Claus with a beautiful beard, do not think that you can impress a child with your cotton. The average cost of a suit is from 20 thousand rubles. Can be rented. Don't worry, with the right approach and promotion, you can pay for the costume in a few days of work.
It is better to have a Snow Maiden of your own, if you don’t have your own, find a permanent partner so that she is a trusted person and can work at your pace. That's basically all you need to work as Santa Claus.
Finding Clients
Initially, you can work with your friends. You can say "thank you" too. Once you get the hang of it, work through a number of scenarios, pick your pace, you can move on to work across the city. Finding orders is your purely personal preference. You can advertise in newspapers, on the Internet at local sites. You can also enter into an agreement with some agency for the arrangement of holidays. Each method has its pros and cons.
When looking for orders on your own, you risk missing out on a client just because you won’t be able to find a common language when communicating with a client (especially when you are on an order and a new client will try to get through to you).
When working through an agency, you receive 40-60% of the cost of the order, however, you will be provided with a large flow of orders and will be able to build up your client base for the next year (when meeting with the customer, do not forget to give him your business card).
Order cost
The cost varies from 100 rubles to 500 US dollars. With an “apartment” order, you work for one family and can count on 1,500-2,500 rubles per hour, few call for more time. When working on a “corporate” order - a morning performance in a kindergarten or a party in a nightclub, you already receive 5,000 - 10,000 rubles per hour of work. Again, rarely does anyone order Santa Claus for a longer time. The closer to December 31, the more expensive the call. You can check the cost for similar offers in your city. The cost of the order varies not only depending on the calendar proximity to the New Year, but also on the time of day. During the day (from 8 am to 2 am) there are usually about 6-9 orders. Do not take more, firstly, you will quickly get tired, and secondly, you will not have time for all the trips. Moving through New Year's traffic jams is slow, and there must be at least an hour between orders in order to have time to get there ... or walk.
In total, executing no more than 6 orders per day, in 20 days you can earn about 180 000 rubles. Even with deductions for costume, travel, food and other related expenses, the amount is very impressive.
Modern Santa Claus
Modern Santa Claus is not only a comprehensive service for congratulating children and adults, but also a number of unusual services. For which you can get more money. For example, "Santa Claus is a climber", who descends from the roof of the house into the window of the congratulatory person. Either Santa Claus arrives on a sleigh harnessed to three horses ... or ... here you are limited by demand and your fantasies and capabilities. Do not be afraid to offer, most of the congratulations dream of an unforgettable congratulation.
If rappelling or riding horses is difficult for you. You can try to accompany your services with an additional service.
For example, a colorful and personalized card for a congratulatory person. Agree with the customer in advance, find out the name and make a designer card with a congratulation by name. The cost of such a postcard will be about 150 rubles, but you can “sell” it to the customer twice as much - for 300 rubles.
And if you take good pictures and you have a semi-professional digital camera, then you can get at least 100 rubles in addition to the order. Spending on everything about 4 rubles. To do this, you will need a camera, a tripod and a mobile photo printer. Offer to take a professional photo with Santa Claus (that is, with yourself) and his autographed on all orders. The cost of one photo is 100 rubles. Set up a tripod with a camera, take pictures. You immediately print it out on a mobile printer, sign the photo (From Grandfather Frost, Happy New Year 2010) and take 100 rubles.
Let's calculate the cost. A camera (for example, Pentax K110D Kit) costs about 16 thousand rubles, a printer on a battery (for example, Canon Selphy CP780) costs about 4 thousand rubles. Tripod - 300 rubles. Photo paper (glossy, 50 A6 sheets) - 120 rubles or 2.4 rubles per sheet. The ink in the printer is about 1.5 rubles per picture. The total production of a picture is 3.9 rubles. One hundred rubles minus 3.9 rubles, the profit is 96 rubles 10 kopecks. If you sell only 6 photos per day on 6 orders (and there will be more of them, there can be several children in a family, there can be 20 people at a corporate party), then you will receive additional profit per day - 576.6 rubles. For 20 days - 11,532 rubles. And this is the minimum that can be earned in this way. In reality, it can be much more. Of course, you can say that everyone has cameras ... but who has Santa Claus with whom you can take a picture and get an autograph from him? You offer an exclusive value-added service that will be in high demand. Since in addition to congratulations, you will offer a photo as a keepsake.
Especially for KHOBIZ.RU
*The article is over 8 years old. May contain outdated information
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Slowly but surely the celebration of the New Year is approaching. And again, the main New Year characters are relevant - Santa Claus and his permanent granddaughter, the Snow Maiden. Many businessmen are looking forward to this holiday, trying to get the maximum possible profit in such a short time. How to properly organize a New Year's business in order to extract maximum profit?
Preliminary preparation
All organizational issues should be taken care of in advance. This is a seasonal business, so the period of the New Year holidays needs to be worked out as efficiently as possible, and every little thing should be thought out ahead of time.
First of all, you need a team. Usually people of creative professions go to the New Year's business: actors, musicians, singers. Also, as candidates for assistants to Santa Claus, you can consider students and others who were not employed during this period at their main job.
The second point, which will require you not only a creative approach, but also financial investments, is the preparation of costumes. In addition to Santa Claus and the Snow Maiden, you can come up with a lot of interesting and original characters in their "retinue". These are Snowflakes, Snowmen, fabulous Elves and many other heroes of traditional fairy tales.
Be sure to carefully consider the presentation program. The original plot and interesting presentation will create good advertising for you. After all, rumors spread very quickly, you will be recommended - and this is already a success.
And, of course, advertising. It is better to distribute announcements about yourself in advance. Today, newspaper ads have little effect. Another thing is social networks and thematic forums. Advertising in social groups and on sites where mothers often visit is your main goal. It would also be nice to print leaflets and distribute them in childcare facilities.
It does not hurt to "work out" a reputation in December to work on the "Christmas trees" in any companies, kindergartens or schools. If you like your performance, you will get the word of mouth effect. Orders will not keep you waiting!
Other organizational issues
Every business has its own nuances, and New Year's too. Let's talk about the little things that can affect your business.
Schedule. Consider your own employment if you have a main job. In this case, you can work evenings and weekends. At this time, most often orders are received from private customers at home.
If the New Year's business is your main job, then feel free to consider offers for corporate parties and children's parties.
Also, in advance, at a preliminary meeting, discuss how the gifts will be formed. It is worth, in addition to the main gifts, to think over various little things - sweets, Christmas tree decorations or small key rings. Even if your main audience is children, do not ignore adults, especially when making private house calls. A small surprise for the owners of the apartment will leave a good impression on you.
It is also worth taking care of such nuances as your own driver with a car and your own musician. Offer your clients an additional service in the form of a professional shooting or photo session. Few people refuse to keep beautiful photos or videos as a keepsake.
After the end of the season
Whether your company will exist after the New Year is up to you. You can disband your team until the next holiday, although it is not a fact that you will meet later in the same composition. It will be especially a pity if a good team is selected.
You can consider such an option to save your business in the off-season, like changing your profile. Try organizing anniversaries and celebrations by developing different scenarios and creating new programs.
And don't forget about your customers. Remind yourself occasionally - congratulate them on the holidays, send them postcards, support feedback. Update your customer base regularly.
New Year's business is able to bring big earnings - with the right organization and a competent approach to its customers. Don't stop there. Compose new programs, introduce new "chips" into the scripts. Be one step ahead of your competitors!
Mezentseva Vasilisa
Let's talk a little about how you can make money on the eve of the New Year, which is about to come.
New Year's fuss and traditions are valued all over the world. There are many different types of business that are seasonal in nature, but the most magical and massive festivities attract many enterprising people to organize some kind of New Year's, unusual and outstanding business.
If we turn to the source of the New Year's commotion, it will be clear that this holiday was initiated by entrepreneurs of that time (XVIII century) so that the New Year's fair would be profitable.
You can make money on Santa Claus even now by providing a traditional service - calling Santa Claus to a matinee, to an event, to your home.
Santa Claus is not expensive
Affordable prices for the service are looking for moms and dads of our country. All family forums start looking for a New Year's wizard for their children in a month and a half. The discussions raise issues such as pricing, scenarios, and look for where it is best to order Santa Claus.
Children's faith in a fairy tale remains as long as their parents support it, and the Russian Santa Claus is the most awaited wizard who will bring the desired gift and turn life into fairy-tale magic.
Holiday agencies honestly admit that New Year's requests significantly exceed the capabilities of the animators available in the state.
That is, people want to receive the service and are willing to pay for it. Only with a caveat - far from any money. Only a certain category of people can apply to professional agencies, the rest, having heard the amount exceeding their expectations, refuse the application. High prices in holiday organizations are due to vital necessity, taxes need to be paid from something, so they cannot provide services at reduced rates.
Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:
This is where opportunities open up for non-professionals, since this market is unprofitable for medium and large companies. The niche of Santa Claus services available to the population will allow entrepreneurial people with good business inclinations to earn money.
"Small format" and costs
Despite the fact that you do not have a large entertainment company, you need to register as an entrepreneur, an individual entrepreneur is enough. There are several options for the development of such a company:
- Closing after the New Year holidays;
- Submit a declaration with zero income before the next New Year;
- Expand by providing services for the organization of festive events not on the New Year theme.
If you are set for a seasonal part-time job, it is better to close the IP after the end of the festivities. The costs of opening/closing an IP are the amount of the established state duty for the relevant procedures of 800 and 160 rubles at the moment. It is not necessary to order a print, as well as open a separate current account.
The costs are not limited to this. To run a New Year's business, you need the appropriate attributes - costumes for Santa Claus and his beautiful granddaughter. The average cost of ready-made suits is about 5-10 thousand rubles. It is believed that you need to have about 5 pairs of animators (an excellent solution is to hire students, as they are active, energetic and hardy) so that the profit is more or less tangible.
You can deal with organizational issues on your own - advertise, hire performers and come to conclude contracts. Mobility in busy times will play into your hands, as consumers do not like to go to the office, even if it is located within walking distance. Arriving to draw up documents at home to customers, draw up directions - this will be useful for the actors who will work on the application.
Advertising and other expenses should also be considered. If enough people find out about you, the advertising costs will pay off many times over. So, for everything about everything to launch a small temporary holiday agency, you will spend about 70 thousand rubles.
Margin and fees
This year, the prices for the services of fairy-tale characters have already been made public, and you can get acquainted with them more closely. The price list for the visit of Santa Claus varies depending on the date on which the fabulous guest with his granddaughter is invited. 15 minutes of festive performance will cost:
- 2600 rub. – when ordering animators before December 15;
- 3100 rub. - for the presence of Santa Claus at the holiday after December 25;
- 9000 rub. - on New Year's Eve immediately after the chiming clock.
Everywhere prices vary, and only approximate tariffs are given. Regional specifics and saturation of the services market can significantly correct these amounts.
If we calculate all the initial data, it turns out that for a month of work with 5 pairs of actors, the profit of the New Year's holiday agency will not be lower than 200,000 rubles. But such an amount appeared after a reduction in tariffs by 40% from those indicated above and taking into account transportation costs, payment for work to employees (up to 7 thousand rubles per day for each pair) with the full workload of animators - up to 14 addresses per day.
Good to know
New Year's businessmen, who have already spent these holidays in a working environment, shared their experience.
- It is not necessary to buy suits or order their tailoring, renting is the best solution to save money. The deposit can be quite high (some companies require up to 100% of their value as a deposit). You need to understand that you should not count on the return of the entire amount, since “production costs” in the form of minor damage to clothes are quite likely. And still, these costs are lower than buying sets of New Year's costumes.
- For the role of Santa Claus, choose men with a booming sonorous voice. The realism of the hero will support your reputation and leave satisfied children and their parents.
- If potential employees have a craving for alcohol, they will drop out of the workflow on a regular basis. Bad habits should be banned. On holidays, you will not have to sit still, you will have to control your employees between trips to conclude new contracts.
- Remember, a serious approach to the entertainment industry, albeit seasonal, can also bring serious profits. Do not miss all the nuances, and next year you will receive even more orders, which means net profit.
24.11.17 33 520 5
And earn 100,000 rubles in one day
Most people spend money on New Year's holidays, and we earn it.
Anastasia Makarova
Snow Maiden
My husband and I do not celebrate the New Year with our children: on December 31, we put on costumes and go to congratulate strangers. Until the morning of January 1, we manage to congratulate 15-20 families and earn 100,000 rubles. Here's what it takes.
Start with a couple
Performances for the New Year are a duet of Santa Claus and the Snow Maiden. We are lucky: we are a married couple, so the income does not go to the side. If you don't have a mate, you'll have to find one. Interview your friends, throw a call on social networks, look for a couple on Avito or another bulletin board.
Costumes and props
Suits. Our first Santa Claus costume was a blue Chinese synthetic robe. We made a beard out of a blond wig, but there was no staff at all: there was not enough money for it. Eight years ago, this was enough, but now there are more competitors and no one pays for cheap China.
Now we perform in costumes that were made to order. My Santa Claus flaunts in a brocade robe, and I show off in a long dress, cap and cape in the Byzantine style. The costumes cost us 15 thousand rubles. Some colleagues buy suits at the Sadovod market or on the Internet. A decent suit with braids and furs costs 8-10 thousand rubles. Eyebrows and beard for grandfather are included.
Width="2126" height="1228" class="" style="max-width: 1063.0px; height: auto">A decent Santa Claus costume can be bought for 8000 R width="2126" height="1214" class= "" style = "max-width: 1063.0px; height: auto"> There are discounts: here is the Snow Maiden costume for 3000 R instead of 7000
Staff of Santa Claus. The staff must be impressive and glowing. We made ours ourselves: from a plumbing pipe, tinsel, a beautiful Christmas ball and a battery-operated garland. It cost us about 1000 R. Ready-made costs the same, but does not look as impressive.
Gift bag. In the bag we carry props for competitions, prizes and gifts that our parents give us. Prizes in competitions are usually something small and inexpensive: candies, spinners, flashlights or puzzles. But parental gifts are voluminous, so the bag should be roomy. A good bag costs 500 R, sometimes it is sold with a suit.
We spend 5,000 R per season on props for contests and gifts - Fix-Price stores and the same Sadovod market help out.
Shoes. Santa Claus needs light felt boots and galoshes so as not to get them dirty. Valenki with galoshes will cost 4000 R. The Snow Maiden with shoes is easier - it can be white boots, and felt boots, and shoes. But black tights and shoes will not work.
Width="450" height="450" class=" outline-bordered" style="max-width: 450px; height: auto" data-bordered="true">Suitable boots for Santa Claus, 3800 Р
Makeup. Santa Claus has white eyebrows and red nose and cheeks. False eyebrows, hair and beard completely cover the native vegetation. The Snow Maiden has a bright, but not defiant make-up. Any stage make-up is suitable for grandfather, good cosmetics for his granddaughter. If it's time to tint your cheeks, but there is no makeup at hand, be smart. We once had to make up with watercolors that we borrowed from a child.
Care and storage. During congratulations, the costumes get dirty. Make-up stains the beard, and the floors of the suits collect dust. When we notice this, we wash it with improvised means. Clients understand everything and never refuse to help.
After the holidays, we take the suits to the dry cleaners, and then put them in their covers and hang them in the closet until the next season. With careful use, costumes last 3-4 seasons.
Choose traditional costumes and props: people love it when Santa Claus and the Snow Maiden are “like from a fairy tale”. It is best if the grandfather is tall and large, and his assistant is young and thin. If the opposite is true, you will have to try harder with the program.
Look for clients now
Parents start preparing for the New Year in November, so you need to look for clients in advance. We do this through social networks, Avito or neighboring kindergartens.
In our experience, social networks work best on the Internet. Create groups on Vkontakte and Facebook, as well as an account on Instagram. Upload your photos in costume and start a paid promotion for parents aged 20 to 40. Join mom groups in your area and talk about your suggestions. In some groups, you will have to pay for the ad - this is normal. Ask your friends to share your posts. Publish news in the feed all the time: the more lively it looks, the more attention it will attract.
Ads on Avito and similar boards worked well three years ago, but now they are inferior to social networks. And yet, a certain number of orders can be received from them.
For us, the most effective advertising is people's recommendations. My husband and I work in a puppet theater that performs in kindergartens, so most of the clients are the parents of our viewers. Since October, we have been leaving business cards to educators and asking for recommendations.
Advertising works in any place where there are a lot of children: in a school, section, children's theater, entertainment center and even on playgrounds in the yards. If they let you in the building, put your ad on the bulletin board. If you have children, talk to the parents of their friends, classmates, and sandbox mates. If not, ask friends with children to help.
Don't waste glue on ads and posters: we poured more than one tube until we realized they didn't work. Instead, print business cards: they are cheaper and they are stored more often. Sometimes parents remember the holiday at the last moment - it's faster for them to call the number on the business card than to look for Santa Claus somewhere else.
The main thing should be clearly visible on the business card: that this is a congratulation of Santa Claus and the Snow Maiden, and not “representations for every taste,” for example. Write the phone number so that you don't have to look for it. You can list several main advantages, for example, that you sing or congratulate in English. It's good if your business card has your real photos: many parents choose actors by their appearance.
No one will appreciate the crazy creativity: in the New Year's fever, there is no time for it. We tried adding jokes like "Call Grandpa" but they didn't work.
Songs, contests, dances with a tambourine
The first thing potential clients ask is what kind of program we have. Immediately decide how long you will perform and what to show. We have three program options: for 5, 15 and 30 minutes. It's the same with other artists.
Five Minute- this is the cheapest program: they entered, congratulated, presented gifts and took pictures. It is unprofitable to travel far for her sake. Therefore, we are recruiting several five-minutes in one area. You can also take an order for a five-minute session if other clients nearby have ordered a long performance.
Programs of 15 and 30 minutes- it's a whole show. We always come up with original programs for which I write the original text. You can create a program from scripts on the Internet, they are found on sites for moms or on sites dedicated to holidays. The main thing is to successfully compile them so that it is not banal, but not too original. For example, the eyeliner “Grow up, become big, but you recognized me” has already become boring to everyone, but without “One-two-three, Christmas tree, burn!” not enough. The standard set includes several games and competitions, a round dance, a song, lighting a Christmas tree and gifts for reading poetry.
Show off your talent to beat the competition. If you have a good voice - sing, if you know how to juggle - juggle. The original number will set you apart from other artists. For example, we have a program in English, and in another we dance with a tambourine. Sometimes we bring dolls from our performances for congratulations or we ride horses on sticks to the song “Three White Horses”.
If your congratulations are remembered, then you will be called the next year.
Musical accompaniment
Finding music is a responsible business. When I make a program, I figure out what kind of music I need, and then I look for tracks on the Internet. I listen to several dozen New Year's songs and save the appropriate ones on my computer so that I can insert them into the program at any time.
Music should be well heard. We play a playlist from a flash drive through a compact but powerful speaker with a remote control. DJ usually Snegurochka. To be safe, we carry a spare battery for the speaker and another USB flash drive with a playlist.
A portable speaker costs 1000-4000 R.
Last year, our speaker had a bad remote control, so we sold it. This year we ordered a column from Aliexpress Performance schedule and transportation
If you did everything right, then soon the first customers will start contacting you. Create a grid of performances in advance so that you get a convenient schedule and you do not have to rush from one end of the city to the other on New Year's Eve.
Think about how you will move. The best option is your own car with Santa Claus at the wheel, because such a driver is welcomed and let by everyone. You can also hire a car, but the driver's services for the whole day and all night will eat up to a third of the income - it's like a second Snow Maiden.
Public transport is not an option. It is hard to wear costumes, props and gifts, and customers do not always live near the bus stop - there are orders outside the city. If you move on your own, you will not have time to get around enough customers to recoup all costs. And if you're not lucky, you'll also catch a cold, because it's hot in the apartments, and it's cold outside.
First season expenses
How much to charge for performances
Congratulations begin on December 20, at which time artists have the lowest prices. As we approach the New Year, they grow and reach a peak from 22:00 December 31 to 3:00 New Year's Eve. After that, they fall again, and then grow a little for Christmas and the old New Year.
Specific amounts vary by city. In big cities, congratulating Santa Claus is more expensive, but in small cities there is less competition and advertising costs.
To find out approximate prices, call several competing actors and find out their prices. Find out what is included in their program so that you have something to compare yours with. If you call the hyped agencies, keep in mind that they have a different budget for advertising, and they hire professional actors for congratulations. With the same price tag, you will only lose customers.
Asking for too little is also bad: you won’t pay back the expenses, and you will arouse the suspicion of meticulous parents.
How to accept money and pay taxes
New Year's performances are the sale of copyright products. To congratulate the New Year and take money for it, it is not necessary to register an individual entrepreneur or LLC, but 13% of the income will have to be given to the state.
If you want to reduce tax, register an individual entrepreneur and pay only 6% under the simplified taxation scheme. For speeches, an entrepreneur needs the correct activity code - OKVED. Code 90.01 - activities in the field of performing arts will do.
But IP also has its drawbacks. You need to pay pension and medical contributions - in 2017 it is 27,990 R. In addition, you will have to buy or rent a cash desk and punch checks for all customers. A monthly rental of a cash desk with an agreement with the OFD and registration with the Federal Tax Service will cost about 4000 R.
My husband and I work on IP, and the only thing that helps us out is that we perform not only on New Year's holidays, otherwise it would become unprofitable.
Don't give up if it doesn't work right away
It takes time to learn how to perform well and earn a reputation. You may not be able to make a lot of money in the first year. Don't give up - work on the conscience of several speeches and get positive feedback on your page on social networks. If you like your congratulations, you will be recommended to friends and will be invited to visit every New Year.