This is an interesting and promising idea. If you correctly use the passion of a certain group of people for fishing, then the business will bring considerable profit. The advantage of the fishing business lies in its high profitability - from 20%. But in order to competently organize the activities of the store, you need to take into account all the important points and draw up an approximate financial plan.
Every year, the average cost of a fisherman is about five thousand rubles.. Funds are spent to replace or upgrade gear. An insignificant margin from the sale of only fishing equipment makes it necessary to expand activities at the expense of more expensive tourist goods - boats, tents, clothes, and so on. In the article, we will analyze in detail how to open a fishing store from scratch in Russia.
The importance of location
Before registering a fishing business, you should consider the location of the store and its concept. Fishing accessories are not essential items, so the outlet must stand out from the crowd of competitors.
Since the target audience of fishing shops is predominantly men, it is better to choose areas near markets, construction or automotive outlets for the location of the store. An excellent option would be a fishing tackle shop on the outskirts of the city.
Product range
What does it take to open a fishing shop? you can ask professional anglers. Their consultation will help in drawing up the range and selection of the demanded goods. A business plan is developed in one of several directions, taking into account the chosen concept. Trade in goods for fishing can be:
- profile specialization - only well-known brands are offered;
- branded - elite goods of a high price category;
- diversified direction - a wide range at reasonable prices.
The most promising last option, since a large assortment and low prices significantly expand the circle of potential consumers.
The product range is an important component of any business, including a fishing store. Your outlet should have a full range of products required for fishing and outdoor activities.
If the store is diversified, then there will be quite a lot of goods, which means that the premises will need a large area, at least 80 sq.m. It is good if the room is divided into several trading floors so that it is not difficult for buyers to find the goods they need for fishing. For example, in the first hall, accessories specifically for fishing will be placed: fishing lines, fishing rods, lure, and so on.
And the second hall will be designed for goods used for outdoor activities: boats, tents, sleeping bags, clothes, and so on. It will also be necessary to allocate a room for a warehouse where a stock of the most demanded product - floats will be stored. Hooks, baits and much more.
Approximate calculations
To find out is it profitable to open a fishing shop you need to draw up a cost plan. First of all, you need to register outlet, as well as obtaining all mandatory permits and certificates for conducting activities of this kind. Then you can start financial calculations. How much does it cost to open a fishing store from scratch can be calculated based on the following costs:
- rent (purchase) of premises, its repair;
- purchase of commercial equipment (racks, shelves, etc.);
- purchase of the first batch of goods;
- advertising costs.
On average, opening a retail outlet requires expenses of about 850 thousand rubles.. Since the trade in fishing accessories is considered a profitable activity, investments will pay off quite quickly - in about 3-4 months.
At the time of opening the store, the assortment should consist of several thousand positions. As the business develops, the quantity of goods needs to be increased and expanded. For cooperation, you need to choose reliable suppliers, foreign and domestic brands. It is better to order goods with a short shelf life from local suppliers so that it is convenient to update the assortment on time.
The profitability of the store is largely determined by the correct selection of goods for fishing. Products should be as diverse as possible, the buyer should be given a wide choice.
Fishing store standard items:
- fishing rods, rods;
- coils and accessories to them;
- various sizes of fishing line;
- baits in assortment;
- hooks, weights, spinners, floats;
- other fishing accessories.
The group of gear for spinning should also differ in the maximum variety. There should be goods of various price categories - from the most inexpensive to high-class spinning rods. Products are divided into small and large goods. The initial assortment must include at least 7,000 items.
Equipment
In every store, the main component of successful activity is the product line. But do not underestimate the importance of the correct location of the assortment. It is very important to choose convenient racks, boxes for equipment and fishing accessories. You will have to purchase special display cases and counters with a large number of drawers in which you can put all the fishing tackle.
Personnel Requirements
A fishing tackle shop is not the kind of place you go to quickly buy what you need. This is a kind of club for fishing and outdoor enthusiasts, so sellers must understand the assortment in order to give experienced advice the buyer. It is necessary to hire for such a job real lovers and connoisseurs of fishing, with extensive experience and the necessary skills in this matter.
Only in this case, sales will be excellent, and the business profitable. It is better to organize the work of staff in two shifts, that is, you need to hire two salespeople. The requirements for potential employees are clear: they must be able to help the client make a choice, navigate the product range, be sociable and pleasant in communication. In order for sales growth to be of interest to the sellers themselves, they should be assigned bonuses taking into account the sale of goods.
In addition, an experienced manager and a qualified accountant are required to conduct business. It is better to trust your business to good professionals who understand all the intricacies of working with clients, suppliers and competent reporting.
Suppliers
Partners and suppliers can be online stores that sell multi-purpose fishing products in bulk with a discount of 25-30%. This option will be ideal when you first fill the store. Further, you can expand the range through cooperation with foreign suppliers from China or Japan. Thanks to this partnership, the margin on goods can be increased up to 50-70%. This is a useful advantage that allows you to increase cash flow and balance the instability of profits due to the seasonality of the business.
The competition in the fishing business is small, but, nevertheless, it is present. And in order to make your store successful and profitable, you need to take into account the advice of those who have been engaged in such activities for a long time:
- You should carefully consider the concept and competitive advantages of your store. There are a lot of ordinary outlets where you can buy what you need for tourism or fishing, so you should figure out how to interest the consumer. Alternatively, you can introduce a new supplier in your city.
- The product range needs to be updated regularly. The fishing market is rapidly expanding and developing, so an entrepreneur who wants to make money in this area should be aware of new products and offer them to their customers in a timely manner.
- Do not keep in your store a product that is poorly sold, even if you have favorable terms of cooperation with its supplier.
- It is unlikely that you will succeed in a business that you are not interested in. Step-by-step instruction it will help to open a fishing shop from scratch, but it will become profitable only if you understand and are fond of fishing or tourism.
- Don't spend a lot of money on advertising campaign. You can limit yourself to a bright conspicuous sign, outdoor advertising and online ads on fish forums.
- The best advertising tool will be the recommendations of anglers who purchased goods in your store and who were satisfied with the assortment presented in it and the pricing policy. In this case, it is guaranteed that their friends and acquaintances will hear about your outlet and will buy fishing tackle from you.
Business Disadvantages
The main disadvantage of the fishing business is seasonality. Otherwise, with the right approach to organizing the business, if everything is carefully thought out and the local market studied, then success is quite realistic.
Results
It is really difficult to calculate how much investment is required to open a fishing store from scratch. Everything is determined by the chosen format, direction and concept of the outlet. Drawing up will help to orient individual business plan, taking into account the peculiarities of fishing activities. The market for fishing tackle and tourist goods is considered profitable, the demand for products is consistently high, and if you attract the attention of the target audience, interest it in the competent formation of the assortment, take a reasonable pricing policy, then the profitability of the business is guaranteed.
The fishing tackle trade is a specialized trade. In the "fisherman's" store you can buy all the accessories for fishing.
Fishing is a traditional recreation, entertainment, hobby for many men. For her sake, they are ready to do a lot, get up with no light, no dawn, sit for hours in a motionless position, looking for a bite, fiddling with worms, and so on. If fishing is summer, when it is warm and dry outside, then this type of entertainment can still be understood. But when a fisherman is going fishing in winter, in cold and frost, dragging a lot of necessary equipment, only then can one realize the power of such a hobby.
According to statistics, the disease "fishing" affects up to 18% of the male population. Knowing the number of citizens living in your city, you can calculate the possible number of potential customers.
We multiply the population by a factor of 48% - this is how we determine the number of men in the city, and by 18% - we determine the number of fishermen.
You can open a fishing goods store in one of three formats:
- A small shop with a large assortment of inexpensive goods.
- A store that sells fishing accessories from several well-known brands.
- Elite markets, on the shelves of which products of several trade brands, they may consist of several departments.
Before you open a store, you need to draw up a plan in which to prescribe the main key points, calculate the costs for each item, try to predict the profitability of the business. The registration process.
Registration of entrepreneurial activity:
- For clearance entrepreneurial activity you must contact the executive committee at the place of residence.
- The sale of fishing goods can be carried out in the preferential tax regime. Where this system does not apply, it is better to choose a simplified taxation system.
- Kind of activity - retail sports goods, fishing equipment, travel goods, boats and bicycles.
Room selection
Room. Trade in fishing goods is very highly specialized, designed for a small segment of consumers. Fishing supplies are not essential goods, they are not bought every day. Therefore, it does not make sense to immediately count on brisk trade. There is a high risk that the business will not work, so it is best to start with a small shop, or a department in a supermarket. Also, those who are engaged in this type of trade recommend starting not with buying a room, but trying to rent it. Fishing goods are not very large, they can be placed on a small, about 50 - 80 sq.m., trading area.
It makes sense to rent in passing places, on the basis of large supermarkets, if there are no similar goods on the territory of the supermarket. If not, then renting an area on the territory of a large store is “on hand” for you, since among a large number of visitors there will definitely be true anglers who will not only become your regular customers, they will also advertise for free among their friends, the same fishermen as they are.
A shop with fishing goods can be opened at the base and squares sports shops as a specialized department.
A small area of \u200b\u200bthe premises is preferable at first (you need to pay less rent), while the store is little known, and therefore not very profitable.
Range
The main "turnaround" goods are the so-called consumables. It is the most inexpensive, but the most in demand, it is this product that forms a wide base of buyers.
Consumables are:
- Fishing line, different thickness, for different fish.
- Bait.
- floats.
- Grids.
- Silicone figurines of fish.
- Hooks.
- Loads.
All these goods have a short service life, but not at all because the goods are of poor quality, but because such a specificity of fishing in general. For example, a fish gets on the hook, but breaks. As a result, there is no hook, the fishing line is torn. Without a hook and line, the fishing rod is incomplete, you can’t catch fish on it. The way out of the situation is to go to the store to buy new accessories.
The next segment of the product is more expensive. These are fishing rods, spinning rods, additional accessories for them. According to statistics, anglers update their inventory on average once every two years.
In addition to "fish" inventory, the store must have a department for related products. These can be fishing rod covers, folding chairs, thermoses, overalls, fishing boxes, hand warmers, thermal underwear, and much more. If the area of the store allows, then you can trade in boats, tents, and so on.
Supplier selection
Finding companies that wholesale fishing tackle is not very difficult. But you should take into account the fact that if you want to cooperate only with foreign partners and sell branded products, then you will have to look for clients among wealthy people.
Therefore, try to arrange the range in such a way that your product is interesting for both "expensive" and "average" customers. For example, you can make a small trading area where imported goods are presented, and a separate department with goods of a domestic manufacturer, plus products from local craftsmen.
A separate topic for trade is the sale of live bait: worms.
Recruitment
It is very important that a “knowledgeable” person works in a fishing shop. Ideally, if the seller is an avid fisherman himself. Then he will be well versed in what kind of bait the fish bites on, what hook is needed for it, what fishing line will withstand it. He is happy to share this information with customers.
Having even a small room, you can increase sales by organizing an online store. To open fishing internet a store based on an existing "live" store, you must first buy or order a site. Then put information on the site about what product is available in the store. Goods must be periodically updated, new ones added, and those that were sold removed. At first, the shop assistant can manage the store.
For small shop two sellers will suffice. Accounting can be done independently, or you can entrust the accounting support to the company. Keep in mind that you will have to pay for bookkeeping. Since such stores operate on a simplified taxation system, accounting is minimal, it is quite possible to master it on your own, and not lay out additional money for keeping records.
On the this moment There are more than 25 million amateur fishermen in Russia. This is a very large figure and it means that in any region there is the target audience fishing shop. In this article, we will talk about how to find and make money on this target audience, namely how to open a fishing store from scratch.
The fishing business is not the easiest niche, it has many of its subtleties and nuances. It will be a huge plus if you are an experienced fisherman with experience, then you will be much better aware of what the assortment should be, how to attract customers and many other issues. If you are not at all versed in catching fish, but want to open a store, then first of all you need to study the features of the niche.
Niche Features
The sale of goods for fishing is somewhat different from the sale of other types of goods and has its own specific features. In order to catch a fish, a person must have certain skills and experience. Only a person who is keen on fishing can professionally understand a wide variety of fishing products.
If you decide to open a fishing store, but you are not an experienced fisherman, it would be better for you to invite a special consultant to participate in your project, who will help you create the necessary assortment of the store. The consultant, of course, will have to pay for the provision of the service, which will increase your costs for opening a store, but the consultant's service will definitely pay off.
Fishing is usually seasonal, so your store's assortment will need to be changed periodically, according to the approaching season. You can find out about seasonal items that fishermen usually need on the Internet, by looking at fishing forums, or on social networks. Fishermen usually buy goods in one place, so it is desirable that your store has a wide range of goods that can satisfy all the needs of your customers.
Fishing goods are not very cheap, but very compact. In 1-2 small boxes, goods worth several thousand rubles can fit. You may need a significant amount of money to form a good assortment of your store. Some expensive fishing tackles have a much longer lifespan and are rarely bought by fishermen, but they should still be sold in your store. Fishermen buy cheap small items much more often, but they should not form the basis of the assortment, they will not give you the necessary profit. It is very important to correctly understand the capacity of the local market.
Market analysis
Quantity calculation possible clients calculated using a special formula. You need to multiply the number of the population by the proportion of men and multiply by 20% of people who can be fond of fishing. For example, a city may have 500,000 people. Based on the formula, the following result is obtained 500,000 x 0.48 x20% \u003d 48,000. This will be the number of potential customers.
Of course, it is very difficult to accurately calculate the market capacity. This is due to the fact that the range of goods may vary in price. During the calculation practical tasks in business, you have to focus on the approximate indicators of buyers, the average value of the check.
The minimum purchase amount is approximately 50 rubles - this is a pair of hooks or bait. The maximum check value is several hundred thousand rubles. This is the cost of a rubber boat, an outboard motor. Spinning in a fishing store costs about 5,000 rubles. So the prices are very different and it is difficult to achieve accurate results.
In addition, trading can be influenced by different indicators. The population of each city differs in purchasing power. In rich regions, products of the premium segment will be in demand. In poor regions, inexpensive goods are in demand, the rest of the gear is made independently.
The presence of aquatic fauna and its wealth also affect the sales performance.
Store Format
Shops that sell goods for fishing can be divided into:
- Elite shopping centers, including several small shops;
- Profile stores selling branded fishing products;
- Small shops that are multi-profile, with a large assortment and affordable prices.
If you have a business idea for a fishing store, then work it out according to your start-up capital and decide for yourself what type of fishing shop you want to open.
- The store must be located in a passable place;
- There should be a parking space nearby;
- It is desirable to have a bus stop near the store.
Most of the store's customers will be men, so it is desirable that it be located near the car market or the central city market. You can locate the store on the outskirts of the city.
It is better not to buy a retail space for your store, but to rent it. If in this place profits will be bad, you can always move to another place. It is better to rent an area of at least 80 square meters. meters to accommodate all of its wide range of products.
A very important point in opening a store of this profile is a warehouse. The assortment of small goods usually makes up one third of the total sales turnover. In the warehouse, all these small items will be neatly arranged according to the nomenclature: bait, fishing line, lure, hooks, floats, etc. And you can always easily find the product you need.
Business registration
Any business must be legalized, taking into account legal regulations. This procedure is performed on initial stage opening a case. Be sure to learn what it takes to open a fishing shop for profit.
To do this, you need to take several steps, of which:
- Business registration. The best option would be to open an IP.
- Get an OKVED code. This will be a special set of numbers that indicates that a person is engaged in retailing a certain group of goods.
- Choose a tax system. Most often, experts recommend opting for UTII. This is due to the fact that in this case the “preferential regime” will become available. If UTII fails, the next option may be the simplified tax system. Such a system will provide for income minus expenses.
- Register an account. You cannot use personal accounts.
- Obtain permits for activities.
- Find a place for a fish store.
We select a room
Where to open a fishing shop, how to choose the right place for its location? These are very serious questions that you must resolve first.
A store of this profile does not require very high traffic, but you should not open it somewhere on the outskirts of the city.
If the store is still not in the center, then you will need to lower prices and make them much lower than those of competitors, otherwise no one will specially go to you.
In the case of opening a department store where you will sell both fishing and tourism products, you need to rent a room of at least 60 sq. meters to make it a warehouse and utility rooms.
Do not make expensive repairs, they are not needed. Your buyers will mostly be men who have little interest in what color your walls are painted. They are more interested in which wobbler is better for pike.
You can try first to rent a basement or a separate one-story building, or a small pavilion in the shopping center.
If you have chosen a basement for a fishing store, then it is imperative to make good lighting, fishing goods are often small, and twilight is not needed for fishermen.
Necessary equipment
Store listings necessary equipment cannot boast of diversity, regardless of whether you are running a shoe store or a fishing store, the list of equipment will be approximately the same: shelving, air conditioning, cash machine etc.
The business plan of a fishing store, taking into account the calculations, includes a certain list of equipment, the purchase of which requires a large amount of Money. Very often, start-up entrepreneurs do not have enough money and are forced to borrow money or take out loans to open a business. The way out of the situation will be savings, we can save on equipment by saving relatives' money and our nerves after loans.
New equipment costs big money, so buy used on Avito and then you can save a lot. Of course, look at the state of things. Hole-worn racks and showcases are definitely not suitable for our business.
Below is a rough list of required equipment for a fishing shop.
Fishing shop assortment
A fishing store should have a variety of goods. The presence of a wide range is due to the fact that there are different types fishing. Each customer must find the right product for himself. When making purchases of goods, you must initially select those products that are in demand throughout the year. It can be fishing rods, various accessories for them. Such equipment is suitable for summer, winter fishing. Nets, flashlights, boats, sleeping bags and other items are among the most popular inventory.
Important! The more diverse the product offered in the store, the more customers will appear.
An outlet that opens from scratch must have at least 5,000 items for fishing. In the future, the range expands to 20,000 categories. Offers will already be formed depending on demand and the number of buyers.
The line of fishing products is formed according to the following principle:
- The main product, which includes spinning rods, tackle, fishing rods - 40-60%.
- Consumable goods - 30%. This includes hooks, weights, floats, fishing line, bait.
- Related products - 10%. It can be covers, a boat, dishes, tents.
It is better to keep statistics of the products sold in order to control the availability of in-demand goods.
We work with suppliers
When you are going to create a business, and in this case Opening a fishing shop doesn't always involve risks in your business plan. This is wrong, because the risks and dangers in business lie in wait for you literally at every stage.
Choosing an unreliable supplier is one of the biggest dangers in business. They may miss delivery times, overprice, or generally bring low-quality goods that will ruin the reputation of your store in the future. That is why the choice of suppliers must be treated with special responsibility.
For starters, you can choose local wholesale suppliers, they sell goods with a markdown of approximately 24-31%. In the future, when you adjust and adjust all business processes, you can switch to foreign suppliers from China or Europe. Their goods can be sold with a markup of up to 70%, but do not forget about the difficulties in delivery and a large number of defects from China.
Hiring staff
A real fisherman goes to a fishing shop with special feeling. This is not a supermarket. Here he wants to communicate with the same as he lovers of a good bite. Here he will carefully, trying on and estimating, choose the necessary gear. The seller is not only superbly obliged to understand the product. Ideally, he himself should be a true connoisseur and lover of fishing. It's a pledge good sales. This item is included in the business plan of the fishing store. Otherwise, there will be no profit.
The best option is 2 shifts. You need to hire 2 sellers. Their responsibilities should include:
- Ability to competently help clients in the choice of fishing equipment and travel accessories;
- Thorough knowledge of the entire product range;
- The desire to leave a good impression about the store, and, therefore, communication skills of the highest level.
It's good when the seller is interested in sales. To do this, you need to consider options for bonuses that depend on the implementation. The store cannot operate without a smart manager and a qualified accountant. They must be professionals in their field, knowing all the subtleties of communication with customers and suppliers.
Customer acquisition
To increase business income, you need to use the tactics of marketing moves.
All this together will bring good profit.
Fishing online store
The website is the backbone of any business. Profits will depend on its functionality and performance. An online fishing store needs to be made accessible and as simple as possible for shopping. If the site is the only sales tool, then it will become the face of the business. In this case, it is necessary to make every effort to develop it. It is better to entrust this work to a professional. Only in this case, the fishing online store will gain popularity on the network, get into the top search engine results.
Delivery question
It is important to consider how orders will be delivered to customers. It is the delivery that can become competitive advantage. The organization of deliveries is better to trust the courier. He will be able to deliver the fish to the specified address. The client will be able to pay with him, if necessary.
Order payment
Customers need to provide several payment options for the order. This is due to the fact that it is convenient for some buyers to pay by bank transfer. Other customers choose electronic payments, so it's important to pay responsibly. / It is not recommended to limit yourself to one option in order to retain customers.
You can connect a payment aggregator in the online store. This will allow you to receive payment in different ways: Yandex.Money, plastic cards, WebMoney and other options.
Promotion of a fishing online store
It is imperative that this issue be addressed. An online fishing store needs to be promoted online, which requires time and effort. This is the only way to attract as many buyers as possible. As a promotion, you can use SEO optimization, contextual advertising, social networks and other popular options. Successful promotion of the resource will increase fish sales.
Expenses
So, let's calculate how much money it takes to open a fishing shop. This is a rather expensive business, so you will definitely need at least 1,500,000 rubles.
| Name | Sum |
| Initial Costs | |
| Business registration | 25.000r |
| Repair and equipment | 400.000r |
| First batch of goods | 1.000.000r |
| Advertising | 50.000r |
| Additional expenses | 100.000r |
| Total: | 1.575.000r |
| Monthly expenses | |
| Premises for rent | 50.000r |
| Staff salary | 100.000r |
| Purchase of goods | 300.000r |
| other expenses | 30.000r |
| Total: | 480.000r |
As a result, the initial investment will amount to 1.575.000 rubles, monthly expenses 480.000 rubles. Do not forget that in the first months your business will bring quite small profit, so you should set aside at least another 1,500,000 rubles so that your store does not go bankrupt before it starts to make a profit.
Fishing is the favorite hobby of millions of men. And this means that opening a fishing store is a good idea for a business. But from the idea to the implementation of the plan in practice is a long way. How to open a fishing shop and how much will it cost? We answer questions.
Business classification
To begin with, having decided to open a fishing store, it is worth deciding on the level of business. What exactly do you want: start simply with the fishing department in the Sporting Goods store or open a large special shop, in which the buyer who came for the hook will eventually buy both the spinning rod and the set of jigs, and inflatable boat? The size of the required premises, and the quantity, as well as the range of goods depends on your choice at the initial stage.
But you can go on a different principle of organizing trade: choose one or two brands of a similar product and engage only in their implementation. In this case, you can conclude an agreement with a specific company for the wholesale purchase of their goods and sell tackle of certain brands at affordable prices. Another example of such a business is fishing supermarkets, in which several specialized outlets with different fishing equipment are collected under one roof.
Registering a business
So, once you have decided which outlet you will open, you need to complete a number of formalities:
- Decide what you will have: or , and pass state registration. In practice, it is easier to register an individual entrepreneurship. In addition, IP is easier to keep records. And in this case, experts recommend choosing from taxation systems (if for some reason it is impossible to use UTII in your region, then you should choose the simplified tax system of 15% - income minus expenses).
- Select codes : 52.48.23 Retail sale of sporting goods, fishing equipment, camping equipment, boats and bicycles
- Register in territorial body PF.
- Buy or rent a space.
- Obtain a work permit from Rospotrebnadzor.
- Obtain a work permit from the State Fire Supervision Authority.
- Make a list of goods and order a wholesale supply.
- Select personnel (unless, of course, you plan to use hired workers).
- Order a sign and organize advertising.
By the way, a license for a fishing shop is not needed, since the sale of fishing accessories is not licensed.
Shop to be!
Choosing a location for a future store is an important moment. After all, profit directly depends on how convenient the location of the outlet will be. Therefore, it is worth giving preference to premises located in places of constant human flow: stops public transport, large parking lots. This may be a small boutique in mall, where there are always a lot of people, or a cozy shop in the basement of a residential building, where there are shops for repairing shoes or making keys nearby.
As for the area of \u200b\u200bthe outlet, it should be such that it can easily accommodate the entire assortment of the store. At the same time, it is worth paying attention to the fact that all goods must be neatly laid out and clearly visible to the buyer. This means that the area of the store should be at least 80-85 square meters.
Market analysis
Everyone understands that fishing tackle is not bread or matches. And no one will buy them in the first place. But, nevertheless, there is a category of people who annually spend a substantial amount on fishing tackle and accessories. Based on statistics, for every 300,000 population, there are approximately 25,000 potential fishermen who regularly purchase goods from fishing tackle stores. And if we take into account that each of them will spend about 4,000 rubles a season to update their gear, it turns out that stores will earn 100,000,000 rubles from customers. Are you encouraged and inspired by these numbers? You should not rejoice ahead of time, because you also need to take into account the presence of competitors who are already working on the market. Again, let's turn to the statistics: so that the store's income is at the level of 4,000,000 rubles, for every 25,000 potential buyers there should be no more than 25 fishing shops. Now count the current competitors in your city. If the market situation allows you to occupy a free niche, then you can open a business.
Range
As for the assortment of a fishing store, it is better to combine the sale of goods directly for fishing with the sale of tourist supplies. It will be convenient for customers who can buy fishing rods, floats, hooks, spinners, barbecues, tents, tourist furniture, and even inflatable boats in one place.
If you approach the selection of goods from a scientific point of view, then you should ensure the sale of at least twenty groups of goods. At the same time, fishing tackle (rods, spinning rods) should be the main product, and consumables (bait, fishing stuff, fishing line, floats, etc.) and related products (equipment, tourist equipment, clothes and shoes for fishermen) should be additional goods. As a percentage, it will look like this:
- basic goods - 60%,
- consumables - 30%,
- related - 10%.
Pricing
As for prices in a fishing store, not everyone knows that all goods are sold there with fairly decent margins. For example, the sale of basic goods at retail involves a markup of 25 to 75% depending on the product, while consumables are sold, as a rule, with a markup of 100%. If we are talking about the sale of goods from well-known manufacturers, then the margin can reach 300%. Agree, with such pricing, it is not difficult to recoup the costs of wholesale supply. Of great importance is the choice of suppliers of goods. These should be reliable firms with a good assortment. You can also select multiple providers different groups goods with the most suitable prices.
Staff
The issue of personnel in this case is extremely important, since you are going to open a fishing goods store and trade in a specialized assortment. This means that sellers should at least understand it, and it is better if they are amateur fishermen. On the one hand, in a store where the overwhelming majority of customers are men, a female sales assistant should be taken. But in this case, this will be justified only if she is well versed in the product and can advise the novice fisherman on all issues of interest. Unfortunately, such applicants for the vacancy of a consultant are quite rare, so it is better to choose several men who are well versed in the topic. A small retail outlet will require three or four salespeople.
production moments
Of course, for any store, the main thing is the product. But do not forget that the outlet needs to be prepared for opening: make repairs and install retail equipment. In this case, it is important to choose the right showcases, racks and boxes, where the entire assortment will be laid out and all the tourist equipment will be placed. Be sure to take into account that all goods must be available to sellers and buyers in order to be able to consider the proposed gear and quickly find small expendable materials: hooks, fishing line, floats, sinkers and more. For small goods, you will need special counters with numerous drawers and display cases in which you can lay out various fishing accessories. In addition, it is necessary to correctly place tourist equipment so that it is convenient for buyers to view and evaluate it.
Ideally, all store equipment should be in the same style. Then the view of the outlet will be attractive, and it will be easier for sellers to navigate the assortment, and the impression of buyers from the establishment will be positive. Therefore, you should not save on the repair and arrangement of the store.
financial question
And now let's calculate how much money will be required to open a fishing store.
The calculations show that the opening of the store will require 830,000 rubles. . But, given that the angler store as a business is a fairly profitable enterprise, the initial investment will return pretty quickly. Indeed, taking into account the trade margin, which will average 100%, the initial wholesale purchase will bring 450,000 rubles of income. It follows from this that the full payback of the initial investment will occur in three to four months.
Let's make a calculation necessary expenses and potential income fishing shop with an area of 80 square meters, which employs three sales assistants and a director/owner (with the function of chief accountant).
Based on the calculations, it can be seen that the profitability of such a business is very high, and if the assortment is constantly expanded, then the profit will grow.
The sale of fishing tackle is a specific type of business. If you are little versed in fishing, then it will be difficult to count on success. The fishing shop as a business often appears as an extension of the fishing hobby. The difficulty of opening a store is rated as medium, and the risk is above average. Starting investments are 2,500,000-3,000,000 rubles, and the payback period is 6-8 months. Below is a detailed guide to opening your own store.
Advantages and disadvantages of opening a fishing store
The main target audience of fishing is men, in total in Russia ~ 25 million people are fond of fishing (17% of the population of Russia!). This creates a large audience of potential buyers. Consider the key advantages and disadvantages of starting a business.
On average, a fisherman spends ~5000 rubles annually. to upgrade and purchase gear. A small marginal profit from the sale of fishing tackle makes us focus on large sales volumes, the creation of regular customers and the inclusion of more expensive tourist goods in addition to fishing: tents, boats, clothes, etc.
How to open a fishing store: business registration
To open a fishing store, you must register with the local tax office, for this, one of the forms of doing business is selected: individual entrepreneur(IP) or LLC. The table below summarizes the main registration steps, the benefits of the form, and required list documents. When registering a business, you must select the type of activity according to the OKVED classification codes. This is an important procedure, approach it responsibly, not indicating the type of activity and not paying taxes will lead to litigation. OKVED codes for a fishing shop: 52.48.23 “Retail sale of sporting goods, fishing equipment, camping equipment, boats and bicycles”, the more general code can also be specified: 52.48 “Other retail sale in specialized stores”.
| Form of business organization | Benefits of using | Documents for registration |
| IP ( individual entrepreneur) | It is used to open a small own fishing shop (35-80m²). Number of staff 1-2 people |
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| OOO ( limited liability company) | It is used to open a large fishing and tourist shop (> 80m²). LLC is more profitable for attracting additional financing / loans, scaling and capital construction |
By law, the authorized capital of an LLC cannot be less than 10,000 rubles! |
The best choice for a preferential taxation system for a fishing store would be UTII (single tax on imputed income), to switch to this system a municipal law should be adopted in this region on the possibility of using UTII (up to 100 employees and the cost of fixed assets up to 100 million rubles). The interest rate on UTII is 15%. The advantage of this tax is its linkage to the physical data of the store: area, number of employees, etc. When opening a small store, this is beneficial.
If in your region it is not possible to switch to UTII, then an entrepreneur or organization it is optimal to choose the simplified taxation system (simplified taxation system) income minus expenses with an interest rate of 15%.
How to open a fishing shop: business plan
Store Specialization
Fishing goods are not essentials, so there is no need to open a store “like everyone else”. Choose from the following store specialization options, taking into account competition in your area/city:
- Profile - sale of goods of the most famous brands.
- Multi-profile - a wide range with reasonable prices (the most common option).
- Brand - sale of goods of elite brands in the high price segment.
Choose a place and the necessary equipment
The first option is a place within the city where anglers can walk to the place of fishing: city reservoirs, river channels or park ponds. Considering that the future consumers are 99% men, the store can be located in industrial areas.
The second option, on the outskirts of the city. The assortment includes products that fishermen usually forget to buy or perishable baits. An important point of this location is the availability of parking space near the store.
Despite the large assortment of goods (3000-5000 pcs.), The area of the premises will be required ~ 80m². It is better to divide the trading area into 2 halls. The first offers goods for fishing: fishing lines, fishing rods, bait, etc. The second offers goods for outdoor activities: tents, boats, backpacks, clothes and shoes, fishing rod covers, sleeping bags, and other related equipment. We provide a place for a warehouse. Floats, hooks, fishing lines, laces, sinkers, baits and other consumables - the most hot commodity accounting for a third of the cash flow. From the equipment we purchase shelves or showcases for placing fishing goods.
We make an assortment
According to statistics, anglers update their equipment 1-2 times a year. The following assortment can be distinguished: the main, consumable and accompanying group.
Watch the video about the range of fishing store "President-Fish" in Surgut.
Minimal amount commodity items to begin with ~3000-5000, for a number of large goods it would be optimal to create a separate catalog, according to which the buyer can make a pre-order. The ratio of the number of goods in these groups is 60/30/10, respectively.
Store supplier search
Many online fishing shops can become your partners and carry out wholesale goods with a markdown of 25-30%. This method is great for the initial filling of the store. The next approach, work with foreign suppliers: China, Japan, will increase the margin on goods by ~ 50-70%. This is important because a low margin on the sale of goods will not generate cash flow and financial stability business. In addition, the seasonality of sales and lack of cash liquidity can lead to bankruptcy.
To search for Chinese suppliers, you can use portals with large Chinese suppliers: Aliexpress.com, taobao.com.
Bait is better to buy from suppliers located in the local vicinity, as it is a perishable product. If you do not have the experience of opening a store, then a franchise of a fishing store, for example, Fisherman's Yard, would be a great option. This will greatly simplify the procedure for finding suppliers, in addition, the franchisee is interested in the development of your store and can provide advice and support.
Hiring sellers
Pretty and flirtatious young ladies as sellers of fishing goods are not the best option. Men, who make up the majority of customers, would not like to see females in the role of sellers of such goods. The ideal staff is a male team of avid fishermen-experts. Therefore, when hiring employees, it is necessary to have fishing experience > 3 years, and the presence of sports achievements in fishing is a plus in the choice (for search, free bulletin boards avito.ru, irr.ru or thematic forums are suitable - this will reduce the cost of staff search). Initially, the seller may be the entrepreneur himself.
Store advertisement
Outdoor advertising (signs, banners with promotions and sales) of the store is most effective in fishing areas. To increase sales, you need to create a network of partners. Base keepers and gamekeepers usually agree to advertise goods to fishermen for a small fee. We drive around the adjacent bases and place advertising posters there.
Announcements on thematic forums give a good effect. Creating an online store will require its promotion and content. This will increase the staff on the content manager. On the site we have a catalog with a list of goods with photos and prices, contact information. The site can increase the number of sales by 25-30%.
Cost calculation
Fishing goods are the most expensive item, consider the variables and fixed costs business:
- Room rental - 100,000 rubles / month.
- Equipment and repair of the premises (signboard, lighting, cash register, counters) - 300,000 rubles.
- Purchase of goods - 500 thousand rubles.
- Paperwork (registration of an LLC or an individual entrepreneur, IFTS) - 50,000 rubles.
- Other expenses (salary, advertising) - 50,000 rubles.
Total for opening a fishing store you will need: ~ 1,000,000 rubles.
The costs include the creation of a reserve fund to smooth out seasonal fluctuations in sales in the amount of ~ 300,000 rubles.
Profit
Revenue is influenced by seasonality, the solvency of the population of the city, the location of the store. Monthly income can reach 300,000 rubles. When subtracting the monthly constants and variable costs(staff salaries, advertising and rent), net profit will be 150,000 rubles. The return on initial investment is ~8-12 months.
Evaluation of the attractiveness of a business by a magazine site
| Business Profitability |   (4.0 out of 5) |
Business Attractiveness
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| Project payback | (4.0 out of 5) |
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| Ease of starting a business | (3.0 out of 5)
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| A fishing shop will require a large initial investment of >1 million rubles. and the presence of the entrepreneur's expertise in fishing. The payback period of the initial investment is 8-12 months (1-2 seasons), this is achieved through high demand during the fishing season (April-October), in winter there is a sharp decline in sales. The basis of business success is the creation of a partner network for the sale of goods, close interaction with regular customers, resale of expensive tourist goods (boats, tents, clothes). Opening a franchise will reduce the cost of finding suppliers and debugging business processes. | ||
