How to open a furniture business from scratch. How to open a furniture store? furniture store monthly income

Features of business and its relevance

Analysis of competitors and demand in a particular area

Registration of entrepreneurial activity

organizational plan

financial calculations

Features of outlets selling furniture

Furniture factory: advantages and disadvantages

Criteria for choosing between workshop, shop or factory

Purchase of equipment when opening a furniture business from scratch

Ways to promote a furniture business

Features of opening a furniture store

Which furniture store should you open?

How to increase the profitability of a furniture store?

Stages of implementing a business plan for opening a furniture store

Calendar plan for opening a furniture store

Capital investment in a furniture store

How much can you earn with a furniture store?

Project Summary

Decor

Premises for rent

Purchase of equipment

Range and manufacturers

Staff

Marketing and Advertising

Expenses and income

Eventually

Furniture business today

Furniture business from scratch: we buy equipment

How to promote a furniture business?

The profitability of this type of business

The choice of taxation system and OKVED codes

The documents

furniture store location

Premises for rent

Sales area equipment

Compilation of the assortment of the store

Search for product suppliers

Recruitment

Rent or purchase of transport to deliver furniture to customers

Marketing plan

Create your own website

Other ways to attract customers

Investments in business

Income

Profit and business payback

Competitive advantages of a furniture store

Furniture store advertising campaign

Registration

Furniture store space

Furniture store equipment

furniture store staff

Furniture Suppliers

Starting costs

Income

In this material:

Furniture is the same necessity for a modern person as food or clothing. The times when people changed sofas only when they completely fell into disrepair are gone. Today, more than 60% of the population updates the interior of the apartment every 5 years. This trend has a positive impact on entrepreneurs working in this niche. To open your own business, you need a business plan for a furniture store, market analysis and financial calculations.

Selling furniture can't compare to retail stores products or household appliances. The average check of a furniture store starts from 10 thousand rubles, which, even with rough calculations, can speak of a profit of 300 thousand rubles per month. Naturally, there is no guarantee that an entrepreneur will have daily customers, but this is not necessary for a furniture store. The main influx of customers falls on pre-holiday and weekend days, when incomes cover everyday downtime.

The success of the furniture business depends on several factors:

settlement - in villages and urban-type settlements, the business of selling sofas and armchairs is unlikely to be popular, since people there have a different mentality and idea of the need to purchase a new sofa. It is necessary to open a business in medium and major cities with a population of over 100,000;
store format - narrowly focused topics, such as upholstered furniture, kitchens, bedrooms; mixed - upholstered and cabinet furniture; general option - a wide range of products;
location - depends on the chosen line of business. For example, shops are in demand in residential areas upholstered furniture, and the opening outlet in the area of the business center provides for the sale of office products;
price category - the focus is on a wide target audience, which means that the cost of the goods assumes low and medium values;
marketing - potential buyers should find out about a new store as soon as possible in order to increase turnover at the start.

Reference: the area of the outlet depends on the format of the store. For example, if 80-120 sq. m, then the general option will require at least 250 sq. m to accommodate the minimum number of samples of products sold.

The relevance of the furniture selling business idea is beyond doubt, because people regularly move from one rented apartment to another, acquire new housing, renovate the interior, give birth to children ... All this requires new furniture, so there is no need to worry about the lack of customers. The main thing is to properly organize the business and conduct a marketing campaign.

Competition is one of the main disadvantages of the furniture business. Retail outlets are located in almost every crowded place, ranging from an unremarkable residential area with undeveloped infrastructure to large shopping centers.

When planning to open a furniture salon, an entrepreneur must first of all analyze competitors, identify their strengths and weak sides and use the information to your advantage.

The first step will require the following information:

The area for opening a retail outlet - it should be crowded, with a developed infrastructure and a low number of competitors. Finding a good place without a working furniture store is unlikely, so you should at least minimize the number of potential competing outlets.
Data collection - ongoing comparative analysis competitors by location, products, price category, floor space, number of employees and any other information that may be useful in organizing your own business.
Format definition - depends on the competing points. For example, if 2 stores in the area sell upholstered furniture, then it makes no sense to open a third similar point. It is worth paying attention to kitchens, wardrobes, furniture for children's rooms. People, when looking for the necessary goods, never bypass specialized stores.
Scale - depends on the area, the number potential buyers, location and financial capabilities of the entrepreneur. Of course, if funds allow, it is more profitable to immediately open a large furniture center. If the budget is limited, you can get by with a more modest room. The most profitable samples are exhibited in the hall, and the main goods are offered according to the catalog.

A huge plus for a novice entrepreneur will be a social survey among the population of the area. List of suggested questions:

how often do you change furniture;
what changes more often (for example, a sofa, bed, armchair, wardrobe, kitchen furniture);
what type of furniture store is missing in your area;
how likely would you be to visit a new furniture store in your area;
what is the probability that you would buy a product in a new store if the price was lower than those of competitors;
what is more preferable for you, quality or price;
what price segment do you prefer - economy, medium, premium.

There may be more or less questions, depending on the individual preferences of the entrepreneur and the information he wants to receive.

Reference: to conduct a sociological survey, you need to interview at least 100 people in order to obtain objective data. This will require hiring people with the professional skills of an interviewer - a journalist, a blogger.

The businessman must decide on the format entrepreneurial activity- IP or LLC. The choice is actually not difficult, since both options are easy to apply and do not provide for a long period of registration of documents.

Positive aspects of IP:

Minimum documentation for registration.
Low cost.
Suitable for a furniture store.

Positive aspects of LLC:

Expanded business opportunities through the establishment of a legal entity.
Trust in the entrepreneur on the part of suppliers and banks.
Opportunity to expand business and cooperate with any partners without issuing additional permits.

Reference: IP also has the ability to expand business activities to a network (3-4 stores in the region of registration) without additional documentation.

At the time of submitting a package of documents for registration of an individual entrepreneur or LLC, the entrepreneur is obliged to choose a taxation system and indicate all OKEVD codes for which he is going to work.

There are several taxation systems that are the same for individual entrepreneurs and LLCs, except for the PTS. A patent is available only to an individual entrepreneur, but in the case of a furniture store, it does not qualify by law.

The best option would be UTII or UNS. With "imputation" the amount of tax does not affect the level of income of a businessman, a simplified method of filing declarations is provided. On the "simplified" the entrepreneur chooses a tax of 6% on net income or from 6 to 15% on income minus expenses.

The main OKEVD code is 52.44.1 (furniture retail). If the sale of accessories or the provision of additional services, then you need to specify the appropriate codes immediately, so that later there are no problems with the tax service:

52.44 - retail sale of furniture and goods intended for the home;
52.48.11 - sale of office furniture;
51.47.1 - Wholesale of furniture, including non-electric household items.

Reference: codes are indicated not only those on the basis of which it is supposed to conduct activities in this moment, but also all potential. There is no responsibility for the lack of work according to the indicated codes, but administrative punishment is provided for activities without codes.

To register a business you will need:

The passport.
Statement.
Paid State Duty Receipt.
The decision to establish an LLC (for legal entities).
Charter of the company (for legal entities).
Authorized capital in the amount of 10,000 rubles (for legal entities).

To open a store:

premises lease agreement;
agreement with public service on garbage and solid waste disposal;
employment contracts with employees;
work books of employees;
permits from Rospotrebnadzor on the compliance of the premises with SanPiN;
documents from the Ministry of Emergency Situations on the compliance of the premises with fire safety standards.

A furniture outlet can be located in many places:

dormitory area;
city center;
the intersection of two districts of the city, regardless of destination.

The main guideline when choosing a location is crowded on any day of the week.

Once the area is selected, you need to go directly to the selection and rental of premises. The following types of retail space are suitable as a store:

apartment building;
ground floor of a residential or commercial premises;
separate area for commercial activities.

The main requirement for the premises is the presence of a rear entrance with an entrance for vehicles and convenient loading and unloading of goods, since furniture is a bulky cargo.

Initially, it is better to choose a short rental period - 2-3 months or pay monthly, because it is not known whether the place will be profitable or not. Tenants, as a rule, do not return the money paid in advance.

The hall of the furniture store does not need additional equipment, since the entire space is occupied by product samples. It is only necessary to purchase office furniture and equipment for sales assistants, as well as cleaning supplies and equipment for the utility room.

The variety of products depends on the format of the store. On the example of a general point of sale outlet, the assortment is as follows:

sofa - classic, corner, "baby", children's;
armchair - classic, folding, soft;
bed - 1-1.5-2 bedroom, various design options, including sets with a wardrobe;
kitchen furniture - table, chairs;
children's furniture - a bed, including a bunk bed, a table;
computer furniture;
sofa, ottoman;
puffs;
cabinets;
custom-made furniture.

It is impossible to satisfy the demand of all buyers, so it is necessary to focus on popular and sought-after types of furniture. This will help the collected information about competitors, as well as market research.

There will be no problems with the search for products. It is enough to research popular furniture manufacturers, as well as regional suppliers. Information is taken from the Internet.

At first, it is recommended to start cooperation with several partners in order to determine the most profitable one. In the future, you can leave the type of purchase of goods as it is (from different places), or conclude an agreement with one company on individual terms.

To work in a small furniture store, you need 1-2 sales assistants. The accountant may be visiting. The cleaner also works part-time, visiting the store in the morning or evening.

Loaders - 2-3 people working in the state. People are needed both for unloading and loading goods, and for assembling furniture.

Sellers are required to:

neat appearance;
punctuality;
honesty;
attentiveness;
responsiveness;
no bad habits.

Based on all the points, you can imagine the ideal seller, but the most important thing is experience in sales, preferably in the furniture business, as well as a quick learner.

Buyers, purchasing furniture, first of all ask - is there a delivery? And in 90% of cases, this is the determining criterion, whether a person buys furniture in this store or goes to another where there is delivery.

The ideal option is your own fleet of 2-3 cars with permanent drivers. At first, it will be problematic to organize this because of the cost of equipment and the need to pay employees. You can’t count on the daily workload of at least two cars in the first month, because the store needs to unwind.

Based on this, you can conclude an agreement with a company that provides services for renting a truck with a driver, or hire a person with a personal car on terms of remuneration for the actual time spent. Under similar conditions, you can organize a team of loaders.

Reference: equipment rental and work force will always be more expensive than the staff. In the first month, the difference will not be noticeable due to the low level of sales. When developing a business, it is recommended to organize your own staff of a delivery team.

Promotion of a furniture store is an important component that affects future profits and business development. Marketing itself provides for many ways of advertising, but not every one of them is relevant for a furniture outlet.

Mandatory condition for successful business. The entrepreneur must take into account modern tendencies and customer desires. More than 50% of people under the age of 45 purchase furniture via the Internet, so a businessman should take care of:

website creation;
timely placement of goods on the pages;
the functionality of the resource (the possibility of ordering, booking goods, calculating the cost when making an installment plan);
availability of the site 24/7, which is ensured by the choice of high-quality and proven hosting, as well as regular checks of the resource for viruses and timely maintenance;
development of bonus and discount offers when ordering goods on the Internet.

An Internet resource, like a business in general, needs promotion. To do this, you need to use the services of SEO specialists to promote the site in the issuance of search engines on frequency issues, as well as manual promotion by posting links in social networks.

ordering commercials on TV and radio;
bright and colorful sign;
pillars;
banners;
promoter services;
distributing leaflets to the mailboxes of apartment buildings.

Ways to promote a furniture salon depend only on the imagination and budget of the entrepreneur.

Spending at the start (in rubles):

15,000 - registration of entrepreneurial activities and permits;
56,000 - conclusion of a lease agreement;
50 000 – redecorating premises;
30,000 - production of a sign;
100,000 - creation of a turnkey website;
30,000 - advertising;
40,000 - purchase of equipment;
500,000 - purchase of goods.

Result: 821,000 rubles.

As can be seen from the calculations, the main expenses fall on the purchase of goods, since furniture is expensive. If the entrepreneur manages to find a supplier of goods for sale, then it will be possible to significantly reduce the initial costs.

In the first month of work, you will have to spend several hundred thousand more rubles:

56,000 - payment of rent for a month in advance;
10,000 - utilities;
120,000 - salaries to employees (2 sellers and 2 loaders);
90,000 - rent of transport for the delivery of goods.

Result: 276,000 rubles.

The profit of a furniture store depends on the assortment, price category and purchasing power. There is no need to hope for large daily sales, but even if there are 5-6 buyers per week, this will be enough for a successful start.

The average cost of a sofa (bed) varies in the redistribution of 15-25 thousand rubles. An armchair and a wardrobe are cheaper - 5-7 thousand. Someone buys a complete bedroom or kitchen. Based on this, determine average check especially during the day is problematic.

So theoretically furniture store visited by 6 real buyers with an average check of 15,000 rubles. Revenue in this case is 90,000 rubles per week or 360,000 per month.

Net income is gross income minus mandatory monthly expenses.

360,000-276,000 = 84,000 rubles.

It is worth noting that before the opening of the store, goods were purchased in the amount of half a million rubles, which does not appear in these calculations.

In fact, for the first six months, the outlet will work in the red or, at best, only recoup the costs. The entrepreneur needs to have some reserve of funds for future investments in the purchase of goods, because the turnover cannot initially recoup the investment.

In the future, when the store grows and the number of customers is much more than 6 people a week, the entrepreneur will quickly become a plus.

The furniture market in Russia is vast, new enterprises survive if they find a free niche in a particular region. It is important to consider that the competition is lower in the low and medium price category. The volume of sales depends on the size of the settlement. Experts believe that it is profitable to produce furniture in a settlement with 500-800 thousand inhabitants. It helps to reduce costs, keep demand at the desired level and reduce the impact of competition.

Expert forecasts are encouraging - small and medium furniture business will reach 75% in the coming years. The most rational are small workshops that manufacture economy and middle class furniture of the same type to order.

The benefits of the workshop include:

small initial investment (900-1,300 thousand rubles)
no need for large areas
manufacturing process flexibility
ease of assortment change
the opportunity to become a monopolist in a separate niche

Manufacturing to order avoids the negative effects of competition. Low cost finished products accelerates sales, which makes it possible to quickly return the initial investment.

But when choosing, it is necessary to take into account the disadvantages. If the furniture is made by hand, creativity and large temporary are required. A small assortment can quickly saturate the market. But the workshop is a good option for initial stage. How to promote the furniture business in the future depends on the circumstances. You can often change the range or expand production.

It is not worth buying a room for a workshop. Location (entrance), temperature (18оС) and humidity level (up to 70%) are important. This means that a ventilation and heating system is needed. Under adverse conditions, both raw materials and finished products can be damaged. The area should be enough for production, warehouses and premises for administration.

Equipment for the workshop is purchased semi-automatic:

panel saw (manual feed) with cross and longitudinal cut
drilling machine for drilling open and blind holes
Grinder
edge banding machine

In the manufacture of furniture to order, it is necessary and small tool: cutting devices, perforators, screwdrivers, drills, drills, knives, etc.

Reaches 25%, the average payback period is 2-2.5 years.

A furniture store can be of various sizes:

from 300 m2, with a narrow specialization (a wide range of one group of goods)
from 1,000 m2, a hypermarket with a wide selection of goods from different groups, warehouses and parking lots
salon in the city center with luxury goods for wealthy buyers
warehouse-shop of finished furniture from the manufacturer

The premises for the hypermarket are selected in a residential area or outside the city in order to reduce. A hypermarket should have a wide range of goods at various prices (from economy to elite). Efficiency is enhanced by additional services.

The salon is small (from 30 m2), as buyers make orders from the catalog. The room should have a place for employees (tables, chairs, computer equipment) and a place for visitors, equipped with upholstered furniture.

The warehouse furniture is sold at an affordable price and immediately. allows an additional offer to order some types of goods according to an individual sketch.

The amount of initial investment directly depends on the type of store. You can make a choice only after a thorough analysis of the market in a particular region. It is important to offer customers something that is not in sufficient quantity.

Shop benefits include:

stable demand for goods
the possibility of opening in almost any city
the opportunity to increase sales by launching an online store

But the competition is high, since such stores already exist in any locality. Initial costs are high regardless of the type of outlet (they can reach 2.5-3 million rubles), since a lot of money is required to purchase goods. If the choice of assortment is unsuccessful, it is likely that the purchased product will be difficult to sell. In the most successful scenario and an extra charge of 20-40%, the initial investment will pay off in 2 years.

Under own brand required from 30 million rubles. This option is a furniture workshop expanded several times. With the arrangement of production with modern equipment, it is possible to achieve a profitability of 15-25% due to the supply of furniture throughout the region and the country.

The pluses include:

neutralization of competition due to the full production cycle and a wide range
purchase of large volumes of raw materials at a reduced cost
lower cost of finished products (compared to the workshop)
constancy wholesale with its own dealer network and well-developed marketing

Factory Disadvantages:

the need for large initial investments
difficulties in choosing premises (large areas are required)
high costs for the purchase of modern equipment
difficulties with (requires special education and high qualifications)
high costs for brand development and advertising due to competition

A furniture factory should be opened if there are large investments and a willingness to wait for returns for a long time.

When looking for an answer to the question of which is better, production or trade, it is important to take into account financial opportunities and personal qualities. If you have skills in plumbing, it is better to start from the workshop. If he is sure that he will be able to manage production, the stage of the workshop is skipped if there is money. For a person who has the ability to trade, the store will be the best option.

All options have advantages and disadvantages, profitability depends on a number of factors that do not always depend on the entrepreneur. Of great importance is the quality of finished products and economic conditions in the region and country.

You can make money without having a lot of money for an initial investment in a small room. The only condition is the availability of a raw material supplier offering cutting services. This allows you not to purchase expensive equipment. When buying a semi-finished product, components and an inexpensive assembly tool are required. In such a situation, success depends only on the planning of the model and the quality of manual assembly. If the products meet the needs of customers, you can expand production.

Even in a large factory, it is impossible to produce all kinds of furniture. It is important to determine who the product is intended for. It may not be households. In the city there are children's and, public organizations in need of specific products. Each institution needs a special style. In addition, furniture is made not only from wood. Warehouses, banks and medical centers, the chemical and food industries require metal furniture. This is a good option if such products are not produced in a particular region.

When opening a store, you should not start with a large area and a wide range. It is advisable to walk around the already working shops of the city and determine what they offer. There is always a type of product that does not exist. It becomes the basis for the formation of the assortment of a specialized store. The advantage of this approach is the ability to become a monopolist in a small niche.

Furniture can be kitchen, built-in, cabinet, upholstered, garden, specialized, for offices or children's and medical institutions. The equipment is purchased after choosing the type of product. The factory requires bulky machines and tools; in trade, a minimum amount of furniture is enough for staff and customers.

If a workshop opens and it is not planned to cut the material on its own, then a hand tool is bought: drills, screwdrivers, grinders, milling machines, a hair dryer, a puncher, etc. Machine tools are expensive, they can be bought later (if desired), when the customer base and sales level are formed rise.

For a factory, equipment is selected depending on what is planned to be produced. For example, in the manufacture of cabinet furniture, there is no need for upholstery tools and compressors. It should be noted that equipment designed for processing chipboards is not suitable for working with natural wood. In the first case, sawing, grinding, milling, decorating machines are required. The slabs are cut with molding machines, drilling and edge processing equipment is required.

In a furniture store, it is better to focus on compliance with sanitary standards and the design of the room. A professional designer is involved, especially if the outlet is for rich people. Expensive repairs and original exposition are needed. It is desirable to organize a place for customers to relax with the opportunity to drink coffee, tea, buy water. It does not require large expenses, but the level of service increases. In the warehouse-shop, the interior is simple, the main attention is paid to the distribution of products in the halls and sections.

The number of users of online stores, including furniture stores, is growing. Websites are available for both manufacturers and merchants. It is important to attract a specialist who can optimize the resource and organize promotion in a particular region. If the site is constantly developed and updated, offline and online traffic increases quickly. If a factory opens, the brand quickly becomes popular, consumers begin to recognize the company.

In third place is the organization of exhibitions with the preliminary distribution of business cards or leaflets, in fourth place are groups in in social networks. When writing texts, attention is focused on what interests the target audience:

for buyers of economy class furniture, the possibility of obtaining a loan and receiving discounts, bonuses, gifts, the cost of delivery and assembly is important
middle-income people pay more attention to the popularity of the manufacturer and the environmental friendliness of the product
in advertising for expensive furniture, it is important to emphasize exclusivity: expensive wood, a popular brand, custom-made fittings (do not mention strength and durability)

The production and sale of furniture are relatively profitable business areas. The organization requires careful selection and assortment in order to reduce the negative impact of competition.

Write your question in the form below

The furniture business has its own nuances, the knowledge of which helps in a short time to make your business profitable and recoup capital investments:

Consider economic condition countries and financial condition customers when forming the assortment of their furniture store.
For example, now there is a recession in the economy, so you should offer furniture to buyers at an average and low price.
Previously, when it came to quality furniture, only foreign brands came to mind, but today, domestic manufacturers make excellent products at an affordable price.
If you are just merging into the furniture business, then equip your salon with domestic furniture samples.
The turnover of furniture products is hundreds of billions of dollars a year, second only to building materials, which indicates the high profitability of this business.
Opening a furniture store, you can not do with small areas.
Some entrepreneurs think that it is not necessary to exhibit all samples of the offered goods, a catalog is enough.
This is a mistake, the client wants to see how the sofa or bed will look in real life, and not in the picture, before purchasing it.
The optimal ratio of price and quality - these are the secrets of the success of the furniture business, and for this you need to find a good supplier.
Keep track of customer sentiment.
For example, a few years ago, the sale of upholstered furniture brought the greatest profit to businessmen.
Today the situation has changed: customers are increasingly buying beds, items for children's rooms and the living room.
At the same time, owners of restaurants, sports clubs and other establishments are actively buying sofas and armchairs, given that their customers want to place them comfortably.
Arrange furniture in your store so that the customer can view each item from different angles.
No need to try to squeeze as many samples as possible into a cramped room.
Either expand the area of the premises, or reduce the range of goods.

If you are going to open a furniture store from scratch, then you should decide on its format.

There are several types of establishments in the furniture business:

Standard furniture store.
The area of such a salon is not less than 300 squares.
Typically, such an institution presents samples of furniture for all rooms of a residential building, offices, etc.
Exhibition salon.
In such a store, exclusive samples are presented, for example, designer furniture.
The client cannot purchase the products displayed here immediately, he must wait until they are made to order.
The cost of production is high, so you need to focus on attracting wealthy customers.
Furniture hypermarket.
The area of such a store is at least 1 thousand square meters. m.
It fully justifies its name, because here the client can purchase everything that belongs to the “furniture” category: from a high chair to a designer bedroom set.
Its opening requires huge capital investments.
Specialized furniture store.
That is, you choose one direction: to sell furniture for an office, or a bathroom, or a bedroom, etc.
The advantage of such a business is that you do not need to have a large start-up capital, the disadvantage is the presence of a framework in the formation of the client base.

Naturally, every entrepreneur is interested in returning capital investments as soon as possible and starting to earn money.

This can be done in only one way - by attracting as many customers as possible.

In order to have a good monthly profit immediately after opening a furniture store, you need to take care of it. advertising campaign and competitive advantages.

Interesting fact:
The bed as an element of furniture appeared in Russia only at the beginning of the 17th century. And they became widespread under Peter I. Before that, people slept on a bench or stove.

The level of competition in this area is extremely high, so you need to make sure that your store is different from other furniture stores.

You can stand out:

A rich assortment of goods.
The more options you offer a customer, the more likely they are to buy from you.
Reasonable pricing policy.
Of course, you can open a luxury furniture store and focus only on rich customers, but it is much wiser to stick to an average price policy, while offering a quality product.
Impeccable service.
Your sales assistants should be extremely polite and competent, be able to find an approach even to the most problematic client and answer his, albeit not too smart, questions without nerves.
discount program for regular customers.
If a buyer has purchased a lot of furniture from you in order to completely furnish a house or office, then give him a discount.
Yes, and discount cards are still popular with customers.
Promotions and sales.
On the eve of new year holidays or in another favorable period for sales, it is reasonable to drop the prices of stale furniture in order to revive the trade.
Nice bonuses.
For example, free shipping or consultation of a designer at your expense, if the client has purchased furniture from you for more than 100,000 rubles.
The convenient location of your furniture store, so that you do not have to get to it for half a day.

If you are opening a furniture store from scratch, then you should make sure that people know about it.

This can be done with the help of a well-conducted advertising campaign on radio, television, in printed publications, on Internet resources.

But this may not be enough, so you should make sure:

distribution of leaflets in places of the greatest concentration of people;
buying space on banners so that as many drivers and pedestrians as possible can see your ad;
creating your own website so that potential customers can learn about the range of goods in your store and pricing policy;
creating a group of your furniture salon in social networks.

It is very important to consider opening your store.

Decorate the entrance with balloons, invite a good presenter and DJ, advertise that a new furniture store is opening soon. On the opening day, you can give a 20% discount on all products or an interest-free installment plan for the purchase of furniture.

It is important that all the residents of your city who come to like not only the opening, but also your store. So they can turn from onlookers into regular customers.

In fact, opening a furniture showroom is not so different from, for example, opening a food supermarket or other type of business related to trade.

You will need to go through a standard procedure: registration, search for premises, its equipment, recruitment, search for suppliers.

You should start with the first two stages: the registration procedure and the search for premises, then everything else.

In order to open a furniture store, it is enough to register as individual entrepreneur, although you can choose another form - LLC.

Then you become registered with the tax service, choosing the form of taxation, it is most reasonable to choose - UTII.

When preparing documents, be sure to indicate the OKVED codes corresponding to the type of your activity. If you are only going to sell furniture, then code 52.44 will do. If you plan to make furniture yourself, then also indicate codes 36.11–36.14. In case of interest in wholesale trade, this should also be indicated with a special code 51.15.

Immediately think over in which direction your furniture business will move in order to indicate all possible OKVE codes. Otherwise, it will be difficult to change the documentation.

In addition, you will need to obtain permission from Rospotrebnadzor, from the fire service that your premises are ready for use, a sanitary and epidemiological conclusion, and you also need to conclude a number of contracts for:

waste disposal;
disinfection and disinfestation works;
destruction of lighting lamps;
cleaning of air conditioning equipment and others.

As you can see, there are enough bureaucratic delays regarding the opening of a furniture store.

If you are new to the business, then you should consider hiring professional lawyer who will help with the registration procedure and documentation.

As already mentioned, to open a furniture showroom you will need a large room with a square of at least 300 square meters.

It is better to rent / buy such a room not in the center, but somewhere in a residential area, in order to facilitate the loading / unloading of furniture.

And the cost of renting one square meter in the center can be a bit high for a business that is just getting on its feet.

The premises you have found for a furniture store must meet the following requirements:

have high ceilings;
be equipped with a service entrance through which loading can be carried out without fear of disturbing customers;
have parking;
be away from other furniture stores;
be located in a densely populated area that is easily accessible to residents of other residential areas of your city.

To open a salon for selling furniture, the selected room needs to be renovated if its condition is not too good.

The interior of your store does not require special frills, it is enough to paint the walls in a discreet color, against which it is most advantageous to demonstrate furniture. Make sure that your salon has good lighting so that customers do not have to move around in the dark.

If the area of the store allows, then it is better to divide it into separate zones, depending on the purpose of the furniture being sold.

There is no need to buy special equipment for a furniture store, with the exception of a cash register, office equipment for staff work.

Make sure your employees have a service room where they can change, eat, and relax.

And you will also need a truck to deliver furniture to customers, although you can not buy it, but simply hire a driver with your own transport.

Item of expenses	Amount (in rubles)
Total:	150 000 rub.
Cash machine	10 000
Office space furniture (table, chairs, lockers)	50 000
Microwave for staff	7 000
Service bathroom equipment	10 000
Laptops (one for salespeople, one for accountant)	35 000
Printer+scanner+copier	20 000
Telephone sets	3 000
Other	15 000

The number of employees of your furniture salon directly depends on the schedule of its work.

If you want it to work seven days a week, then you will need 2 shifts of sellers, movers and cleaners.

If you imagine that your store will work from 10.00-20.00 all days except Sunday and Monday, then you should hire such employees:

	Qty	Salary (in rubles)	Total (in rubles)
		Total:	RUB 103,000
Sales consultants	2	12 000	24 000
Furniture movers and assemblers	3	12 000	36 000
Driver with own vehicle	1	15 000	15 000
Cleaning woman	1	8 000	8 000
Security guard	1	10 000	10 000
Part-time accountant	1	10 000	10 000

The profit of your furniture store directly depends on how reliable suppliers you find.

Here are some tips to help avoid the mistakes of novice entrepreneurs:

You need to look for furniture suppliers at specialized forums, exhibitions, conferences.
Work only with trusted suppliers who have been operating for several years.
Research which brands of furniture customers prefer in order to give customers what they require.
Do not work with suppliers whose reputation is already tarnished.
It is better to work with local furniture suppliers so as not to suffer losses due to the swinging of the dollar.

In addition to the fact that you need to have serious capital investments, you should prepare for the fact that opening a furniture store is not a quick process.

It will take at least six months to get all the permits, find the premises, equip it and establish communication with suppliers.

The amount of investment depends, first of all, on the area of your premises and the cost of renting one square meter.

It is the costs of renting a room, repairing it, installing lighting and a ventilation system that make up 40% of the capital investment of a furniture store, 50% is the purchase of the first batch of goods, the remaining 10% falls on the purchase of equipment and other expenses.

If we talk about the cost of renting a room for a furniture store, then it differs in different localities.

For one square meter somewhere they ask 500 rubles, and somewhere 1,500 rubles.

Since you will be drawing up a contract for a long rental period, you can ask for a discount and rental holidays for at least 1 month.

On average, renting a room for a furniture showroom of 300 square meters will cost you 200,000–250,000 rubles per month.

The markup for 1 piece of furniture is 30–50%.

It is impossible to speak unambiguously about how much profit you will have from your furniture store. The more goods you sell, the higher your income will be.

According to 2014 data, the owners of popular furniture stores in small towns (the number of inhabitants is 500-700 thousand people) have about 2,000,000 rubles per month.

Even if you subtract from this amount the cost of rent, staff salaries, taxes, advertising, the purchase of goods and unplanned expenses, you still get at least 500,000 rubles of net profit.

So you can return the capital investment of the furniture salon in 1 year.

We invite you to watch the video interview.

with the owner of a large Russian furniture hypermarket:

Now you all know about how to open a furniture store.

The main difficulty is to raise capital investments in the amount of 2–2.5 million rubles.

Perhaps you should think about attracting a partner in order to launch a startup as quickly as possible.

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Furniture is an integral part of every person's life. It is everywhere: at work, at home, in places of recreation, in various institutions. Most often, they purchase household furniture, updating the interior or furnishing a new apartment. Therefore, the business retail furniture has its own prospects for development and earnings. In order to correctly calculate the main points and costs of opening our outlet, we present a business plan for a furniture store, an example of which you can use when starting your project.

We are considering opening a furniture store in a city with a population of about 800 thousand inhabitants. The store will feature the following categories of home furniture: sofas, armchairs, bedroom and kitchen sets, desks and office chairs, coffee tables and ottomans. The target audience: people aged 25 to 50 with an average income.

The store is located in a large residential area of the city in an active passable place, close to the mall, clothing stores and hardware stores.

The main risks of the project:

Name of risk	Solution
Emergence of a strong competitor	In the fight against strong competitor it is necessary to offer customers the widest possible choice of furniture models, alternative options for the terms of production, delivery; develop a loyalty system, promotions, great offers, discounts for regular customers
Failed first purchase	To minimize the risk of unsuccessful purchase of furniture, it is necessary to analyze competitors and similar furniture stores, form a buyer's portrait and determine the level of demand for furniture categories. In addition, you can agree with the manufacturer to take furniture for sale or with the possibility of exchanging for another model.
A sharp increase in the price of renting a store space	You will have to rent a large area, so the price will be rather big, as well as the costs of repairing and preparing the premises, so it is better to draw up a lease for at least 2 years with the possibility of extending the lease and the right to purchase the premises as a priority
Economic crisis, reduced solvency of the target audience	In this case, it will be necessary to rework sales tactics, offer cheaper models of furniture that will be affordable for buyers or offer special installment and lending programs jointly with banks

A furniture store business plan with calculations will help to form an estimate of planned and reserve costs for opening and developing a furniture salon.

To open a furniture store, we need to choose a form of entrepreneurial activity and pass the appropriate registration with the tax service. For the operation of one store, it will be enough for us to register an individual entrepreneur and choose a simplified taxation system of 15%. We indicate the OKVED code 47.59, which allows you to engage in retail and furniture and interior items.

In addition, you must obtain permission from the fire inspectorate to use the premises for a furniture store.

No more permits or licenses are required.

Investments in registration and registration will not exceed 7-10 thousand rubles.

We will rent a room in a residential area of the city in an actively traveled place, close to clothing stores, building materials and transport interchanges. The room is located on the ground floor of the house. The total area is about 80-100 sq. m. The cost of such a room will be 50 thousand rubles.

Also in the room you will need to make cosmetic repairs - painting the walls, installing coatings on the ceiling and floors. Repair costs will be determined in the amount of 200 thousand rubles.

To minimize the cost of repairs, it is important to rent a room with a minimum number of partitions, a free area viewed from the entrance.

Utility bills for such a room will cost about 7 thousand rubles. The store should be warm, but not hot and not damp.

For a furniture store, it is necessary to purchase a table, a chair and a laptop, an MFP for the work of a sales assistant, as well as cash equipment.

In addition, the furniture store will need a truck, which will be used to deliver furniture to the customer. A car of the GAZelle-business class with an all-metal van body worth 900 thousand rubles is taken.

In total, 1 million rubles will be needed for these purposes. To save on the purchase of transport, you can buy a used car or agree on cooperation with the owner of such a vehicle.

It is very important to choose both the current range of furniture at the first purchase, and manufacturers. Mandatory in trading floor the following categories must be present (we indicate the purchase at cost):

Name	price, rub.	Quantity	Amount, rub.
Sofa large	20 000	2	60 000
Sofa small	15 000	2	40 000
Bed big	15 000	1	20 000
Bed bunk	15 000	2	40 000
Elements of a bedroom set (tabletop, wardrobe, upper wardrobe, chairs)	10 000	5 types of cuisine	50 000
Bedroom set (cabinet, wardrobe)	15 000	3 types	45 000
Mirrors	5 000	5	25 000
Closet	15 000	3	45 000
Desk	10 000	3	30 000
Children's ottomans	2 000	10	20 000
Ottomans for adults	3 000	5	15 000
Children's table chair	2 000	3	6 000
adult table chair	2 500	4	10 000
Chandeliers	1 000	10	10 000
Table lamp	500	10	5 000
Floor lamp	1 000	5	5 000
Outcome			426 000

This is the minimum purchase of the necessary representatives of the furniture categories and the maximum for a given retail space. It is advisable to negotiate with the supplier-manufacturer about the option of exchanging by color or for another model if necessary. You can also get visual catalogs from the manufacturer for the supply of furniture to order.

The store should be represented by at least 5-7 different manufacturers. They should differ in price category, quality and style solutions.

Our markup on furniture will start at 50%.

For the full-fledged work of a furniture store, it is necessary to hire several employees. At first, the entrepreneur himself can be engaged in the sale and delivery of furniture, but combining these 2 functions with administrative tasks will not be easy. Therefore, we will hire a sales assistant and a loader driver for delivery. The third specialist will be a furniture assembler.

One of the work functions can be performed by the owner himself, for example, a delivery man. This is a responsible position, since expensive transport is under his responsibility. And the safety of the delivered furniture also depends on this person.

Approximate staffing table:

The seller will have a piece-rate system with a bonus for meeting the sales plan. The assembler will receive a piece-rate wages for each order.

Accounting will be carried out independently by the entrepreneur, as well as ordering furniture for the trading floor.

To attract customers, it is important to analyze the level of demand and form the right pricing policy and the corresponding assortment for the first purchase. During the opening of the store, it is imperative to install a large signboard, organize a grand opening of a furniture salon with balls and promotions for the first customers.

The accumulative system is formed individually for the buyer. For example, with a one-time purchase of furniture in the amount of 50,000 rubles, a loyalty card is provided with a 5% discount. After reaching the indicator of 100 thousand rubles, the discount increases to 7%.

In addition, profitable installment options for expensive furniture will be provided (from 35 thousand rubles per item).

Here we will analyze and summarize all the start-up and monthly expenses for opening and developing a store. Let's designate the sales plan and plan the estimated revenue starting from the 3rd-4th month of active trading. After that, we will determine the net profit, the profitability indicator and the payback period of the initial investment.

The first 3-4 months for a furniture store will be challenging, with little or no profit in the first month. However, starting from the 4th month, it is planned a certain level sales. By this period, the number of buyers should reach the planned level.

Sales program:

Name	price, rub.	Quantity	Sum
Sofa large	20 000	1	20 000
Sofa small	15 000	1	15 000
Bed big	15 000	1	15 000
Bed bunk	15 000	1	15 000
Full bedroom set (medium)	70 000	2	140 000
Bedroom set	100 000	2	200 000
Mirrors	5 000	2	10 000
Closet	15 000	1	15 000
Desk	10 000	2	10 000
Children's ottomans	2 000	3	6 000
Ottomans for adults	3 000	1	3 000
Children's table chair	2 000	2	4 000
adult table chair	2500	2	5 000
Chandeliers	1000	10	10 000
Table lamp	500	5	2500
Floor lamp	1000	5	5 000
Total:			475 500

Taking into account the average markup of 50%, the profitability will be 237,750 rubles per month.

Let's calculate the difference between income and expenses to calculate the tax:

237,750 - 122,000 = 115,750 rubles per month.

We calculate the tax payment:

115,750 x 0.15 = 17,363 rubles.

Accordingly, our net profit will be:

115750 - 17,363 = 98,387 rubles per month.

Let's calculate the return on investment:

(98,387 / 122,000) x 100 = 80.64%.

The profitability of the furniture store is quite optimistic. However, it is worth remembering that the first 4 months will have to work on the image of the store and constantly work to increase the effect of advertising, which will require investments.

Let's calculate the payback period of the project:

758,000 / 98,387 = 7.7 months.

Within 7-8 months, it is planned to recoup the initial contribution to the store.

Selling furniture even in a small town can be enough profitable business. The main thing is to enter the market, establish a strong position, attract as many buyers as possible and retain regular customers. great deals and a loyalty system.

In the future, in a year, you can rent a larger space and increase the range offered, enter the online sales market and open your own online store with home delivery. In addition, in two years it is planned to open another point of sale in another large area of the city.

At the moment, all areas of small business are developing very actively. The business associated with the production of furniture is considered especially productive and profitable. In order to be aware of all the subtleties of this production, you do not need to undergo special training. To successfully conduct business, you must have elementary knowledge, concepts and little experience in this area. Luck and patience are not the last components of your success in this business.

Not only mass production, but also piece-made furniture today has become a simple matter, accessible to everyone. Assembly processes are sometimes referred to as adult building blocks. If you have elementary ideas of what and how to do, then it will not be difficult for you to assemble modern furniture that is sold in expensive stores.

In fairness, it is worth noting the fact that the furniture market in Russia today suffers from great competition. About three thousand large medium-sized enterprises are actively fighting for their potential clients. Is there even the slightest chance of small business find a niche in this market segment? In this article, we will try to address issues related to this topic.

If the company is not very large, it should pay great attention to development production base otherwise it may lose its competitiveness and go bankrupt.

In big cities, people are picky and very demanding about the quality of furniture. They are not satisfied with low quality products. The consumer is increasingly complaining about poorly made furniture. He looks not only at appearance goods, but also interested in how long the furniture will last.

It is very difficult for small producers to compete with big firms, which have significantly more possibilities produce products best quality and in a larger range.

Many experts are inclined to think that the share of small and medium-sized enterprises in the furniture business will increase every year. This trend is quite understandable and predictable. In a few years, the share of small enterprises is expected to increase to 75 - 80%.

One of the most promising directions– production of kitchen and office furniture. There is a real boom in this industry. Over the past 10 years, profits in this sector have increased by 20% every year. Small businesses are increasingly turning their eyes to built-in furniture - it is the leader in sales. Inexpensive, high-quality furniture, which is almost half the price of similar furniture made abroad, is in great demand among the population of our country.

It is worth knowing that investors are happy to invest in this type of business, as they know that with a successful investment, they can count on 40% profit.

For small and medium-sized furniture businesses, the main task is to occupy a certain niche. It means to produce a specialized product. Increasingly, firms are emerging on the market that are engaged in the production of unusual furniture made of glass, plastic, and rare woods.

Don't forget that in recent times it has become very fashionable to make furniture to order, which will have non-standard shapes, colors and designs. Manufacturers of wicker furniture have virtually no competition. Their merchandise sells well.

Instructions for those who decide to open a pawnshop, but do not know how best to do it:

You can organize the production of furniture various kinds and destinations. It can be a business for the production of built-in furniture, cabinet, upholstered, kitchen, office, garden and specialized.

Premises selection and purchase necessary equipment for the production of furniture is one of the most important components of the whole process. At the beginning labor activity You will need an inexpensive tool. A sample list of what you can not do without:

electric drill;
screwdrivers;
jigsaw;
grinding machine;
milling cutter manual;
perforator;
industrial dryer;
tool for manual carpentry;
miter box;
clamps.

After the production moves to a new, high level, it will be possible to take care of buying a better and more expensive tool. The cost of buying a tool can be from 40 thousand rubles and more. Professional machines are expensive and should only be purchased when sales volumes and orders reach economically viable levels.

The main role in the implementation belongs to the retail trade. You can negotiate the sale of your products in large shopping malls and shops. Large manufacturers create their own branded salons, in which they sell goods of their own production.

Retail outlets should have a large area so that the furniture is placed freely and is clearly visible. In small towns, furniture sells well in the markets. To sell specialized furniture, you need to send out booklets and leaflets to company managers.

Relevant at the moment is the sale of furniture via the Internet. The only disadvantage of promoting the product in this way is the inaccurate representation of the buyer about the product.

Registration and obtaining the necessary permits

Rental of premises and repairs in it (if necessary)

Recruitment

Purchase of the first batch of goods

To open shop medium scale, you will need from 2.5 to 3 million rubles. The bulk of the money will be used to rent the premises, purchase goods and pay staff. The business will pay off in 1.5 - 2 years with a margin on goods of 20 - 40% of the cost.

Budget and profitability of the furniture shop:

rent of premises - 60-70,000 rubles per month;
purchase of equipment, arrangement of production - 1,000,000 -1,300,000 rubles;
purchase of the necessary raw materials and materials - 250,000 rubles;
wages for workers - 100,000 -120,000 rubles per month;
expenses for other needs - 30,000 - 40,000 rubles.

Furniture shop can pay off in 2 - 2.5 years. Profit per month will be about 80,000 rubles.

Furniture factory- ideal profitability - 10 - 25%.

rent of premises - 2.5%,
staff salaries - 8 - 10%,
purchase of materials - 70%,
utilities and equipment maintenance - 3.5%,
transport - 2%,
advertising - 2%.

This is a calculation for a factory that specializes in the production of cabinet office furniture from chipboard. At the same time, the sales volume must be at least 10,000 items per month.

The furniture manufacturing business has always been and remains promising. People have changed and will continue to change furniture according to the degree of its wear. Manufacturers will never be out of work. And you can safely plunge into manufacturing process. The main thing to do is to plan everything accurately and organize it correctly.