What you need to buy for a nail salon. Production plan for a manicure parlor. Choosing equipment for a manicure parlor

* Calculations use average data for Russia

435 000 ₽

Starting investments

350 000 - 550 00 ₽

110 000 - 250 000 ₽

Net profit

7 months

Payback period

In Russia, there is a growing culture of doing manicures in specialized salons. To open a manicure parlor, you will need about 435 thousand rubles, and it can bring more than 100 thousand rubles. net profit.

1. Summary of the project "Manicure room"

The goal of the project is to open manicure parlor for the implementation of a range of manicure and pedicure services in Rostov-on-Don. For the implementation of the project, a room is rented in a residential area of the city. The area of the room is 30 m2. This manicure room is designed for three manicure places. The price segment is medium. The target audience is the female population of the city, using the services of a nail salon from 1 to 2 times a month, depending on preferences and income level.

The main advantages of the manicure business:

business relevance;

lack of seasonality, constant demand;

does not require large investments.

The manicure business has two main criteria for success: location and professionalism of the masters. The volume of initial investments is 435,000 rubles. Investment costs are directed to the renovation of the premises, the purchase of equipment and furniture, the initial purchase Supplies and formation working capital, which will cover the losses of the initial periods. Own funds will be used to implement the project.

2. Description of the industry and company

Currently, the Russian market of the beauty industry is experiencing an active development of manicure service. In the structure of demand for services of beauty salons, manicure services occupy almost 40%. In recent years, the beauty industry market has seen the emergence of many highly specialized salons that focus their activities on the provision of manicure services. Capacity Russian market manicure services over the past 5 years has grown by 111% and in 2015 amounted to 232 billion rubles. Every year, the quantitative volume of the market is growing, along with this, the price of manicure services is also increasing. Only at the end of 2015 prices for this species services increased by 40%.

Experts expect that the Russian market of manicure services will continue to develop dynamically. This will be facilitated by the growth of incomes of the population, weak market saturation in local areas, fashion trends, and the development of the global beauty industry.

To date, the demand for the services of nail salons is quite high. According to statistics, in 2015 the share of Russian women who regularly use the services of nail salons was 55%. The results of a survey conducted among 10,000 respondents indicate that 42% of manicure masters serve from 11 to 30 clients per week, and 23% of manicure masters serve more than 30 clients. The manicure service market is characterized by a high level of competition. Nail salons are presented in different formats and territories: in every shopping center, in the city center, in residential areas, and even at private masters at home.

Despite the high level of competition that is observed in the market, the niche of specialized nail salons is not completely filled. The number of nail salons in New York is about 1300, while in Moscow there are about 300. Based on this, we can conclude that great opportunities development of the Russian market of manicure services. Stable demand for manicure services remains even in the context of the economic crisis. According to VTsIOM, in 2015, only 1% of the female population said that due to price increases, they were forced to abandon beauty procedures, which include manicures.

Advantages of a business in the field of nail service:

Business relevance. The culture of doing manicures in specialized salons came to Russia relatively recently, and the fashion for professional manicures is becoming more and more firmly established among the female population of the country;

Lack of business seasonality, year-round demand;

Does not require large investments. There are several formats manicure studios(from economical nail bars to large-scale salons) designed for any budget;

Does not require serious knowledge in the field of business and finance, therefore, is a suitable startup option for aspiring entrepreneurs;

Possibility to expand the range of services;

Basic level of profitability 20-25%.

The main disadvantages of the nail business:

High level of competition. Despite the potentially high capacity, competition in the market is quite high. To attract customers, it is necessary to constantly introduce new technologies in the field of nail service, use marketing tools and build your client base;

Need ppermanent controlservice level. To keep a customer, you need to constantly maintain a high level of service. For nail salons, a one-time visit of a client is not so much important as a long-term relationship with him;

High requirements to professionalism. Every year these requirements for a manicurist become tougher: they change professional standards, new technologies are being introduced, new trends are emerging. Often the professionalism of the master determines the loyalty of the client.

Difficulties associated with consumables. With the growing popularity of nail salons, the market for nail supplies is developing. In connection with this, it appears great amount little-known and not always high-quality suppliers. Therefore, it is necessary to navigate the brands of professional goods in order to purchase high-quality consumables.

3. Description of manicure parlor services

Nail service belongs to the business of beauty salons, providing a highly specialized list of services. The nail salon provides services for the care of the nails of the hands and feet. Today, the market offers a huge number of procedures for the processing, restoration and extension of nails.

Standard set of nail salon services:

nail and skin care services: different kinds manicures, scrubs and masks for hands, paraffin therapy, wrapping, moisturizing, massage, etc.;

modeling and strengthening of nails with gel, acrylic, etc.;

nail design: varnishing, gel polish using various techniques;

SPA care, aroma peeling, aroma massage, therapeutic coating and other services can act as additional services of a nail service. For the initial stage, it is recommended to focus on the main and most demanded services. This will save on the purchase of consumables. According to statistics, the most popular type of service is manicure - its share in overall structure services provided in the salon is 30%. Nail extension also takes 30%. In third place is pedicure - 15%, eyelash extensions, which are often offered to customers as additional service, occupies 13%. The remaining 12% equally share hand services, nail correction, foot services, hand massage, bioepilation and solarium.

The specific list of nail services depends on the availability of equipment, suppliers of consumables, the level of professionalism of the masters, and the imagination of the business owner. With the development of a business, it is possible to expand the type of services provided by adding eyelash extensions, permanent eyebrow tinting, a solarium, and cosmetology services.

The list of manicure parlor services in the initial period:

manicure without coating - 400 rubles.

hardware manicure - 700 rubles.

varnishing - 100 rubles.

gel polish coating - 500 rubles.

removal of gel polish - 200 rubles.

design (french, pattern, sequins, rhinestones) - 150 rubles.

gel nail extension - 1300 rubles.

nail correction - 650 rubles.

paraffin hand therapy - 250 rubles.

hand massage - 200 rubles.

pedicure - 1000 rubles.

paraffin therapy for legs - 400 rubles.

To determine the exact cost of each type of service, a competitor analysis should be carried out. At the first stage of work, it is recommended to set prices slightly lower than those of competitors.

4. Sales and marketing of a nail salon

The target audience of a nail salon is 95% of women's clients, 5% of men. These are working people who take care of their appearance and use the services of the salon 1 to 2 times a month, depending on their preferences and income level. Separate group potential clients- the non-working population of the city, which includes young girls, mothers on maternity leave, housewives.

To create a more detailed portrait of the client will allow real data collected over 6-8 months permanent job salon. Ideas about your customers will allow you to determine the possibility of introducing a particular service, form a marketing policy, etc. Keeping statistics and analyzing the client base, you can identify groups of regular, one-time and "lost" clients, as well as evaluate the effectiveness of each master.

Ready-made ideas for your business

To effectively influence the target audience, it is necessary to develop a name, company logo and corporate identity. The formation of a single concept significantly accelerates the promotion of the brand on the market.

Nail salon promotion channels include:

distribution of flyers and leaflets;

placement of business cards in crowded places target audience;

conducting various promotions and development of loyalty programs;

participation in various competitions and competitions;

use of client-oriented techniques: congratulations on holidays, providing bonuses to regular customers.

Ready-made ideas for your business

To attract the attention of consumers, you can hold a solemn opening ceremony of the salon: decorate the facade, invite guests, arrange a draw, organize a master class. Photos and event report post in in social networks or order advertising in the media that will cover this event. The cost of this type of advertising will be at least 15,000-20,000 rubles. Special advertising techniques should be provided for regular customers. For them, you can provide special promotions or events. Most nail salon promotion channels don't cost much, and some of them are free.

distribution of business cards among the target audience (for example, you can offer a hairdressing salon mutual advertising with the placement of business cards). Printing business cards will cost about 2000 rubles;

the creation and active promotion of accounts in social networks will cost 3,000 rubles.

the manufacture and installation of an attractive sign will cost about 15,000 rubles.

Thus, the cost of advertising will amount to 25,000 rubles. It is worth emphasizing that a significant role in the promotion of a nail salon is played by the professionalism of the masters, good reputation salon, courtesy of staff and quality of service. These parameters have a strong impact on sales volume.

During the working day, one master can serve an average of 4-5 clients. Average check per client is 1000 rubles. The revenue per master will be approximately 5,000 rubles. It is planned to open a salon with three workplaces for manicure and one chair for pedicure. Thus, the daily revenue of the salon will be 15,000 rubles, and the monthly revenue will be 450,000 rubles.

5. Manicure parlor production plan

Opening a nail salon involves the following steps:

1. Nail salon format.

To date, the nail business is represented by various forms:

Nail bar. Nail bars are an open rack located in shopping malls and providing express manicure services. The advantages of this format are its cost-effectiveness and location at a point with high traffic of potential customers. However, there are significant drawbacks, which include the complexity in organizing the workflow, human psychology - some do not want to carry out beauty procedures in front of everyone, the inability to expand the range of services, reputation budget institution, which can alienate some of the clientele;

Manicure at home- home studio in which the master works. Usually this is a master with experience and an established client base, who, in order to save money, equips his office at home. The advantages include the ability to sign up for a convenient time, a lower price of services, since the master saves on renting commercial premises. The disadvantages include the lack of responsibility of the master, since they often do not register their activities carried out at home, as well as their reputation - not every client will trust the master at home.

manicure parlor is a small, isolated space with one or two masters. Advantages - standard, budget format, including standard set manicure services. Cons - small space, difficulty in expanding the range of services.

manicure studio- a specialized beauty salon that provides a full range of manicure and pedicure services. Usually specialists of a wider profile work here, a wider range of services is provided. Pros - more expensive price segment, competitive advantage in the form of more qualified employees. Cons - it requires a lot of money, there is a risk of not filling the studio.

Nail salon is part of a full-fledged beauty salon. The advantages are that all beauty services are provided in one institution. The main drawback is the distrust of those customers who prefer to go to highly specialized establishments.

This business plan involves opening a manicure parlor. This format occupies the middle price segment and covers a significant part of potential customers.

Ready-made ideas for your business

2. Location of the institution. In accordance with the format of the establishment, the location and the required area of the establishment are determined. As with most types of business, it is recommended to locate the nail parlor in a high traffic area. It can be the city center, stops and intersections in a residential area, a commercial area in a shopping center. It is planned to open a manicure parlor in a residential area - on the first floor of an apartment building on the first line of houses.

Sanitary requirements for manicure rooms:

cold and hot water supply;

one workplace not less than 4.5 m2;

the presence of a utility room;

separate rooms for manicure and pedicure procedures;

good ventilation of the room;

room for cleaning and sterilization of instruments.

You can get acquainted with these requirements in the Resolution of the Chief State Sanitary Doctor Russian Federation dated May 18, 2010 N 59 Moscow "On approval of SanPiN 2.1.2.2631-10"

For the organization of 3 workplaces for manicure and 1 pedicure chair, about 30 m2 will be required, taking into account the working area, technical rooms and the waiting room. For the implementation of the project, it is planned to rent a room with an area of 30 m2 in a residential area of Rostov-on-Don. Rental price - 25,000 rubles / month. 9 m2 is allocated for the pedicure room - two pedicure chairs can be installed on this area, but in order to save investment on initial stage one pedicure place will function. The main hall occupies 17 m2, which houses three manicure workstations and a reception with a comfortable waiting area. 2m2 is allocated for the bathroom, and 2m2 for the technical room. Redecorating will cost 30,000 rubles.

3. Ppersonnel selection. This is very milestone when opening a manicure parlor, since the client base depends on the quality of the services provided. When hiring employees, the following selection criteria must be considered:

the master must have an education in the specialty;

it is desirable to have diplomas and medals from various competitions and master classes, confirming high qualifications;

manicurists must have sanitary books and be checked every six months;

the master must be polite and have a neat appearance.

In addition, it is worth making special demands on the administrator: courtesy, literacy, understanding of the specifics of the work of masters, and organizational skills.

4. Purchase of equipment and materials. When purchasing equipment and consumables, you should pay attention to Special attention product quality. It is necessary to purchase equipment and consumables in verified places, with a certificate. It is better not to save on this cost item. Table 2 provides an indicative list necessary equipment.

Table 2. List of equipment and materials for a manicure room

Furniture	Equipment	Consumable
Armchairs for master and client	UV lamp for building and drying gel polish	Nail polish color palette
Manicure table not lower than 70 cm	Manicure sets	Nail polish/shellac removers, cuticle softeners and other cosmetic chemicals
Cabinet, shelf for storing materials and tools	Sterilizers	Creams / products for wellness procedures
Reception for administrator		Napkins, towels, gloves, etc.
Sofa for the waiting area	Bathtubs, coasters and pillows
Clothes hangers	Paraffin furnace
Safe for storing money and documents	Brushes for artistic painting nails
TV for the hall	Table lamp
Chair for pedicure	Manicure hood
water cooler
Alarm system
approximate cost: 130000 rubles	Approximate cost: 50000 rubles	Approximate cost: 30000 rubles

In the first month, the cost of consumables will be about 30,000 rubles, since it is necessary to form a complete assortment. In the coming months, it is planned to buy additional consumables in the amount of 10,000 rubles.

Thus, the amount of initial investment in the arrangement of a manicure room is 210,000 rubles.

6. Organizational plan of a manicure parlor

The initial stage of opening a manicure parlor is the registration of a business in government bodies and obtaining permits. For reference commercial activities an individual entrepreneur is registered with a simplified UTII taxation system. Manicure parlor belongs to the category "Household services", the main indicator in calculating the tax is the number of employees employed in the business. The corrective indicator is set separately for each region. For the city of Rostov-on-Don, the value of the coefficient is 1.0 (relevant for 2017). Types of activity according to OKVED-2: 96.02 - Provision of services by hairdressers and beauty salons.

Documents for opening a manicure parlor:

IP registration certificate;

extract from USRIP;

permission to conduct activities from the fire service;

permission of the sanitary and epidemiological service;

contract for disinfection, disposal of fluorescent lamps, garbage disposal;

employment contracts with employees;

sanitary books of masters.

It is recommended that you familiarize yourself with SanPiN 2.1.2.2631-10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services."

The working hours of the manicure parlor are from 10:00 to 21:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution. The duties of manicure and pedicure masters include providing appropriate services to clients of the manicure room, caring for tools and equipment. The duties of the administrator include: control over the recording of clients to each master, maintaining social groups, maintaining a client base, organizing a workflow, communicating with customers by phone, in social networks and personal communication.

The head of the manicure parlor carries out full business management: development of a marketing strategy, search and hiring of employees, purchase of consumables, distribution control Money, control of revenue, payment of wages and decision on the payment of bonuses, timely payment of taxes and contributions, advanced training of employees, solving current problems.

Table 3 staffing and payroll

№	Job title	FOT, rub.
Administrative
	Administrator (shift schedule)
	Accountant (part time)
Industrial
	Manicure and pedicure master (shift schedule)
Auxiliary
	Cleaning lady (part time)
		108 000
Social Security contributions:
Total with deductions:

7. Financial plan for a manicure parlor

Financial plan takes into account all the income and expenses of a manicure parlor, the planning horizon is 3 years. It is planned that after this period, the institution will need to expand production and the list of services provided, as trends in the beauty industry are changing rapidly.

To launch the project, it is necessary to calculate the amount of investment. To do this, you need to determine the cost of repairing the premises, purchasing furniture and equipment, conducting advertising campaign, the initial purchase of consumables and the formation of working capital, which will cover the losses of the initial periods. Own funds will be used to implement the project.

Table 4. Investment costs

Variable costs consist of the cost of materials that are used in the provision of manicure or pedicure services. On average, the cost of materials spent on one procedure is about 8-10% of the cost of the service for the client. Based on the amount of the average check, we calculate the cost of one procedure: 1000 * 0.1 = 100 (rubles). fixed costs nail salon consists of rent, utility bills, payroll, advertising costs, taxes and depreciation. The amount of depreciation deductions is determined by the straight-line method, based on the term beneficial use fixed assets in 3 years.

Table 5 fixed costs

8. Evaluation of the effectiveness of a manicure parlor

The payback period for a nail salon with an initial investment of 435,000 rubles is 7 months. The net monthly profit of the project upon reaching the planned sales volumes will be about 100,000 rubles. Return on sales in the first year of operation will be 29.1%. The net present value is positive and amounts to 107,692 rubles, which makes it possible to speak about the investment attractiveness of the project.

9. Possible risks

To assess the risk component of the project, it is necessary to analyze the external and internal factors. To external factors include threats associated with economic situation in the country, markets. To internal - the effectiveness of the management of the organization.

External risks of a manicure parlor:

High level of competition in the market. To reduce the risk effect will allow thoughtful marketing strategy and the formation of its client base;

The fall in effective demand. This risk can be leveled by lowering prices and holding various discount promotions;

Loss of location due to termination of the lease. It is not uncommon for the owners of the premises, seeing the successful development of their business, terminate the lease agreement and open a company with a similar type of service. It is possible to reduce this risk by concluding a long-term lease agreement and choosing the right landlords.

Internal risks of a manicure parlor:

Staff problems. Firstly, this is the dishonesty of employees who get a job in the salon in order to build up their client base and continue working at home. To avoid such situations, it is necessary to enter corporate culture aimed at long-term work with personnel; maintain a stable level of wages and motivation of employees; create a friendly atmosphere within the team. Secondly, this is an insufficient level of qualification of employees, because of which the reputation of the entire salon may suffer. The easiest way to reduce this risk is at the recruitment stage, by hiring employees who meet all the requirements;

Salon financial plan
Business Startup Technology
- - - Similar business ideas:

Business plan for opening an express manicure salon in a shopping center on an area of 6 sq. m.

How much money do you need to start a business

According to preliminary calculations of the business plan, the costs of opening a nail salon will include:

Deposit for renting premises (2 months) - 80 thousand rubles.
Equipment - 500 thousand rubles.
Consumables - 40 thousand rubles.
Advertising sign - 30 thousand rubles.
Business registration and other expenses - 20 thousand rubles.

Total - 670 thousand rubles. It is planned to allocate 60% of own funds and 40% of borrowed funds (bank credit) for the project implementation.

Prospects for the market of nail salons

AT recent times there has been an increase in the number of newly opened nail salons. Step by Step experts characterize this market segment as attractive from a financial point of view. Speaking in numbers, almost 20% of the female population of large cities use the services of nail salons. In a million city, the potential audience of customers is approximately 100,000 people. The lion's share of customers refers to the service in terms of fashion, maintaining a high status in society and prestige. Despite the growing demand among the population, the market for nail salons today is not saturated. Although there is competition, there are still no large, network players. Therefore, small businesses can feel quite comfortable.

Which OKVED to indicate when registering this business

As organizational form decided to register individual entrepreneurship. We believe that this is the optimal org. form for a small manicure cabinet. The application for registration will indicate the OKVED code 93.02 - "Provision of services by hairdressers and beauty salons." UTII will be used as a taxation system - single tax on imputed income. With UTII, the tax is paid based on the area of the object, which in this case is minimal. This means that the tax will not be large (4 - 6 thousand rubles per month). The nail salon is planned to be located in a high-traffic area. For this, a lease agreement for a 6 sq. m. in one of the popular shopping centers of the city. The rent will be 40 thousand rubles per month. Expensive, but we believe that it will pay off with a high client flow of the shopping center. In addition, the location in the shopping center will significantly reduce the cost of advertising the salon.

What equipment to choose for a nail salon

To provide high-quality manicure services, it is planned to purchase the optimal set of equipment: a manicure table, a manicure stand, chairs for masters, UV lamps for building, a vacuum cleaner and related products (manicure roller, stand for varnishes, manicure lamp, manicure bath). Estimated costs for the purchase of equipment will amount to 500 thousand rubles. For the provision of services, four masters will be hired to work in shifts 2/2. Wage will be set as a salary + a percentage of the proceeds from the client's funds. Masters with experience will be taken to work, but employment of novice specialists is not excluded. Unskilled workers are planned to be sent to advanced training courses. The duties of employees will include not only the provision of manicure services, but also control over the cleanliness of the working area. The employee is obliged to carry out daily wet cleaning of the work surface and wash the table from drops of varnish. A special manicure machine with a vacuum cleaner will be used to clean acrylic dust.

“It is better to use disposable towels. If they are rag, you will need to conclude an agreement with laundries or you will have to open a separate laundry room.

Nail Salon Marketing Plan

The salon plans to provide the following services:

Classic manicure (800 rubles)
Manicure "Economy" (900 rubles)
Manicure "All inclusive" (1100 rubles)
Therapeutic manicure (1300 rubles)
Manicure + Shellac (1400 rubles)
Children's manicure (700 rubles)

The promotion of a nail salon will be carried out in several ways. The first thing to do is business cards. They are planned to be distributed to other related salons in this area: massage rooms, spas, tanning salons, hairdressers, and so on. It is also planned to advertise the salon as much as possible on the Internet: create a group on social networks, leave information on forums and bulletin boards, add the company to the online catalog of organizations.

Salon financial plan

Fixed monthly expenses

Premises rental - 40 thousand rubles.
Advertising - 20 thousand rubles.
Taxes (UTII) - 5 thousand rubles.
Salary + insurance (4 people) - 110 thousand rubles.

Total - 175 thousand rubles. Income

The average check of the service is 1000 rubles.
Number of clients per day - 10 people. (only 5 people per master).
Revenue per day - 10,000 rubles.
Revenue per month - 300,000 rubles.

How much can you earn at the opening of a nail salon

Hence the profit: 300,000 - 175,000 = 125,000 rubles. The profitability of a nail salon, according to business plan calculations, is 41%. With such indicators, the project should pay off in 10-12 months. (taking into account the period for the promotion of the point).

Step-by-step plan for opening a nail salon

Conducting situational analysis of the market, customer base.
Choice of salon format: home service, salon opening.
Registration of a business and obtaining permits to conduct activities.
Search for colleagues.
Rent and arrangement of premises.
Acquisition expendable funds, equipment, inventory.
Conducting an advertising campaign.
Starting a business.

What documents are needed to open a nail salon

The easiest way to open a nail salon is to register an individual entrepreneur by providing a photocopy of your passport, an application and paying a state duty to the tax service.

Which taxation system to choose for business registration

For the salon, you can choose 3 taxation systems:

UTII - a fixed tax that suits better than other systems;
USN - a system in which there is no need to keep accounting records.
Acquisition of a patent - does not exist in all regions of the Russian Federation.

Do I need permission to open

It will not be possible to open a nail salon without obtaining permission from the SES and the fire inspection. State institutions will check the premises for compliance with the standards and issue required document. A nail salon must comply with the requirements of the sanitary service: workplace - at least 6 sq. m, furniture - amenable to dry cleaning, a sink for washing tools, the presence of sterilization chambers. Opening a nail salon is not subject to licensing.

Business Startup Technology

Great success is achieved by those nail salons that give preference to quality, the study of new techniques and trends. For the prosperity of activities, it is recommended to open a point in a crowded place, provide individual discounts, and hold promotions for the holidays. The technology for opening a nail salon is simple - market research, renting a room, purchasing equipment and hiring real professionals. But the main thing is your own concept, which leads to your goals. As a rule, most clients prefer not the place of the salon, but a specific master.

In this material:

Most people are trying to find low cost business ideas, one of them is nail services. How to open a manicure parlor, what is needed for this, what subtleties do you need to know for its successful management? The services of cosmetologists, hairdressers and manicurists are among the most sought after. Beautiful hair and clothes are only part of the perfect look, you can't make a good impression with unkempt, dirty nails. Recently, men also visit beauty salons, which contributes to the growth in demand for these services.

Choosing a room for a nail salon

Before you open a nail studio, you need to decide on the premises. Its size depends on how many seats the office will be designed for. If one master will work in your salon, a room of 10 sq.m. is enough. It is very important in which area your manicure business will develop. The ideal option is to rent a workplace in a large beauty salon. However, finding such a room can be difficult, as prestigious salons usually have own employees. If you have sufficient experience in the field of manicure and pedicure, you can try to offer a beauty salon to rent a small area.

E it would be economically more expedient to open a nail salon in a small pavilion of a shopping or office center. This is ideal in terms of rental costs. It is unprofitable to rent a separate apartment on the ground floor of a residential building for a manicure business: the rent will be too high, and a large area of \u200b\u200bthe premises will remain unclaimed. The cost of renting an office will depend on its size and location.

The rented premises need to be renovated, so before you open a manicure room, you should decide whether you have enough money for this. The absence of the need to perform repairs is another plus of the premises located in shopping centers. The office should look neat and clean. It is not necessary to create an ultra-modern interior, it is enough to clad the walls and floor, as well as purchase the necessary furniture.

When planning to start a manicure business, you should take care of timely registration with government agencies. You can register your company as an individual entrepreneur or LLC. You don't need a license to open a nail salon. However, you will need to know and comply with all sanitary standards related to establishments providing manicure and pedicure services.

If you rent a separate room, the methods of its operation should be coordinated with the fire inspectorate. All permits, of course, should be obtained before starting work. Don't forget about correct design agreements with the property owner.

Each master in a nail salon must have a sanitary book. Do not forget about the design of the stand with registration certificates and a book of complaints. As for the taxation system, the nail business involves the use of UTII. When registering an enterprise in tax office you must apply for the USN.

The amount of taxes paid will remain unchanged, it will depend on the number of craftsmen, including the owner of the company. The basic level of income is 7500 rubles. per person. Each region has its own coefficients for accurate tax calculation.

Choosing equipment for a manicure parlor

Each master in a nail salon should have his own workplace. First of all, this is a manicure table, it will take at least 5 thousand rubles to purchase it. It is best to buy a ready-made workplace equipped with shelves for cosmetics, hood and lamp. Such a table will cost 25-50 thousand rubles. An armchair for the master and the client will cost 6 thousand rubles. If you are going to open a nail salon, you need to buy a high-quality set of tools, it costs at least 3 thousand rubles. You will also need a sterilizer, cabinet and shelves for tools.

Workplaces should be comfortable, furniture should be resistant to regular sanitation. The chair does not have to be expensive, the most important thing is that it be comfortable. The manicure procedure is lengthy, so both the master and the client must be in a state of comfort at this time. You will also need lamps to dry the coatings on the nails.

Assessing business profitability

Before you start a nail business, you should determine what costs you expect. The cost of renting a room depends on its area and location: it is from 500 to 1500 rubles. per sq.m. Repairs will require from 50 to 100 thousand rubles. You will spend 30 thousand rubles on the equipment of one workplace, 15 thousand rubles on the purchase of consumables. The profitability of the salon depends on the qualifications of the craftsmen working in it. If you provide services on your own, having sufficient experience in this area, you can earn at least 50 thousand rubles.

You can increase the profitability of a business by adding additional jobs and hiring craftsmen. The wages of nail salon workers are piecework, it is about half the cost of the service. It should be remembered that clients go to a certain master, and not to a specific institution, so the key to the success of your business will be high qualification master, his friendly communication with customers.

If you are planning to start your own business, you may be interested in the self-employment program of the population, according to which a novice entrepreneur can receive a state subsidy to open a manicure parlor.

Create your own website, a group on a social network, hold all kinds of promotions and contests. Advertisements can be placed on in public places, entrances of residential buildings, etc., order an SMS mailing list, a colorful banner, send out invitations on a social network.

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	Investments: 2,000,000 - 5,500,000 rubles. The company was founded in 2007. In 2009, Elena Lenina became one of the founders, and the most effective managers were involved in management retail business. This gave a new impetus to the dynamics of the development of the Network: new level marketing and PR, a new image, new approaches to management, new products, new standards of work and service. All this made the Company a confident leader in the Russian…

	Investments: Investments 3 800 000 - 5 000 000 ₽ G.Bar is the largest chain of beauty bars in the world, serving more than 60,000 customers and providing more than 140,000 services annually. The G.Bar network includes 6 own beauty bars (Kyiv, Moscow) and 21 franchised ones in the world, including Russia, Ukraine, Poland, Kazakhstan, Kyrgyzstan, Slovakia, Cyprus, and the USA. The company was founded in 2015 and provides…
	Investments: Investments 1 300 000 ₽ The NALEVO Men's Haircuts brand is part of the BEAUTEAM group of companies founded by Konstantin Suntsov in 2007. At the moment in our Beauty Holding: 6 brands, more than 120 open salons, 30% of which are our own. Most big brand in the network - the largest network of economy hairdressing salons in Russia and the CIS "Pryadki v Pryadok" (50 cities and more than 85 salons). How it was created...
	Investments: Investments 690,000 - 1,000,000 ₽ In 2016, the first "TNB-TiFFANYNAiLBuRO" was opened in Pskov - with the desire to create a small atmospheric place of the "sphere of beauty", with a combination of the best: important professional quality in the "manicure" and ... .. decisive details that form the impression and determine the "pleasant aftertaste" from the received service. Because the difference, indeed, “is known in the details”, especially today, in the era of great offers and choice in the field ...
	Investments: Investments 330,000 - 376,000 ₽ The network of Sharpening Centers "TSEKH" is one of the leading networks in the field of sharpening and selling hairdressing and manicure tools. Working directly with all the leading manufacturers of hairdressing and manicure tools, we provide our franchisees with the best prices for stores at the TsEKH Sharpening Centers. Also "TSEKH" is official dealer many manufacturers of sharpening equipment, thanks to which, our…
	Investments: Investments 2,500,000 - 3,000,000 rubles. St. Petersburg Beauty School is a federal network educational projects who specialize in training professionals in the field of fashion and beauty. We help you gain the practical skills you need for a successful career or advanced training in the beauty industry. The principles of our training are based on five basic rules: 1. 80% practice and 20% theory. We focus on the practical part of our…
	Investments: Investments from 250,000 rubles. The Mozart House group of companies has its representative offices in Austria, Germany, France, Holland, Belgium and the USA. In Russia, the famous brand is represented by several full-scale projects in the beauty industry: the Austrian Academy of Style "Mozart Art House", Beauty Studios "Deluxe Mozart House", a network of professional stores "Mozart House" and specialized centers "Profi Service", created to support specialists beauty industry. Austrian Academy...
	Investments: Investments from 149,000 rubles. The international holding InfoLife is a monopolist in the biometric testing market, the owner of three successful franchises that allow you to learn more about a person. In 2012, the first franchise company was launched with the InfoLife fingerprint aptitude testing program. Author's software- a unique development of the Russian researcher Alexander Zubarev. To create a program, business strategy, corporate identity, as well as ...
	Investments: Investments from 1,900,000 rubles. The PILKI company has been operating on the beauty services market since 2014 and occupies a leading position in St. Petersburg and the Leningrad Region. Thanks to a non-standard approach and a progressive look at the art of manicure, a huge network of studios has grown from one salon, monthly proving its superiority with a combination of quality materials, a high level of service, original and modern approach to the choice of designs, as well as loyalty ...
	Investments: Investments from 260,000 rubles. Service of quality services and recommendations WERTAFON Affiliate network operates in more than 60 cities of Russia, the CIS, Europe and Asia. The main directions of service development: A high-quality city reference system Ordering all popular ON-LINE services: taxi, cargo transportation, tickets, booking, assistance of any online specialists Separate directions with announcements on topics: Jobs, Real Estate, Exhibition of goods, Purchase-sale-rent business, Freelancer Services. Web magazine,…
	Investments: Investments from 1,400,000 rubles. On November 11, 2008, the first 4hands manicure and pedicure studio was opened in Novosibirsk. 3 years after the opening, it was acquired by the current owner of the 4hands network, Tatyana Shutova. “Four years ago I worked as a director law firm and she herself was a client of the then only 4hands salon in Novosibirsk. At that time, the salon was 3 years old. The idea of a mono-direction to me…
	Investments: From 4,500,000 rubles. "Fingers" is a unique format of beauty salons, which first appeared in New York, where guests come with friends to be able to communicate, while manicure and pedicure masters provide them with professional services. The company "Fingers" was founded in 2007, currently there are 36 salons and a school-studio in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,…

In our time, and in any other, despite the crisis and various ups and downs, women and girls always strive to look great. That is why a business built in the field of the beauty industry is always in demand. Therefore, you can think about how to open a manicure parlor even in our difficult time.

Of course, most of the entrepreneurs involved in this business are female. But if you are a man, then this is not a reason to abandon the idea of \u200b\u200bopening a nail salon. Now many representatives of the strong half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they rarely resort to the services of manicure and pedicure masters, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.

Business plan

In order to determine the upcoming costs and calculate the profitability of the business, you need to draw up a business plan for a manicure parlor with calculations. First, we will determine the initial investment and monthly expenses for a salon or office for 4 masters.

Registration of the form of ownership 800 rubles.
Equipment and furniture for the salon about 270 thousand rubles.
Room design from 50 thousand rubles.
Rent of premises from 30 thousand rubles. per month.
Consumables about 35 thousand rubles. per month.
Internet and television 3 thousand rubles. per month.
Utilities 11 thousand rubles. per month.
Treats for clients 1.5–2 thousand rubles. per month.
Staff salary from 50 thousand rubles. per month.
Advertising 5 - 10 thousand rubles. per month.
Unforeseen expenses 10 thousand rubles. per month.
Taxes.

As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to the lease of premises. If you decide to buy a room, then the amount, respectively, should be more. Monthly expenses will amount to at least 138 thousand rubles. Taxes must be added to this amount.

With successful placement and good advertising, the turnover of the salon, consisting of four manicure and pedicure masters, will be at least 350 thousand rubles a month. Accordingly, our salon will pay off and start generating net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon - the first 2-3 months, attendance will be lower than expected. But when a lot of customers find out about the existence of the salon, then you can count on a good flow of people. For us, this means that it is not worth waiting for payback earlier than in half a year.

Paperwork

Before you open a nail salon from scratch, you need to do all the paperwork. First, we draw up title documents and register with the federal tax service. The form of ownership is easier and faster to choose in the form of IP. To do this, you need to specify the following code of the all-Russian classification of reference economic activity- 93.02 - provision of services by hairdressers and beauty salons.