Recently, many entrepreneurs are interested in the issue of opening a burger.
The American business format is now very popular in almost all cities and is considered quite profitable.
The food offered in these establishments is always hearty and tasty, and the cost of lunch is much lower than in other places.
Market and competitor analysis
When compiling a business plan for a burger shop, you should take care of the favorable location of the cafe. This means that the main visitors will be market traders, drivers, students, passengers public transport and so on.
It is also worth finding out if there are similar enterprises near your establishment, as well as studying their menu, prices, and client flow. Thanks to this analysis, it is possible to identify shortcomings and prevent them in your own business.
If you think that the competition is very strong, then you should think about changing the location of the burger joint. If you think that you can completely cope with the onslaught of competitors, then you should offer your customers something new that are not served in nearby cafes.
So, when analyzing the market and competitors, it is worth adhering to two positions:
- If the establishment opens in big city, then the institution should be located in the center of the metropolis, not far from the offices of companies and business centers. Clients will be office workers and representatives of business youth. It is better not to locate establishments on the outskirts of the city and in residential areas, as this will reduce traffic.
- If a burger joint is scheduled to open in small town, then the indicators here will be different. For sure, the main customers will be children and their parents, schoolchildren and students.
Therefore, it is advisable to think about such a service as organization of holidays. The main demand falls on winter holidays and holidays, so you should take care of an elegant design that will attract children's attention.
Facility format options
Burger can be organized in two formats:
- Street, which suggests a point under open sky. It can be a small van, a counter on wheels or a kiosk. In such establishments, food is prepared in front of the client.
- Stationary institution - it can be a small cafe or coffee shop. Currently, food courts, which are located inside a large shopping center, are becoming very popular.
When choosing one or another format, you should not focus on profit, since a good income can be in any type of burger.
To do this, you just need to use good equipment and quality products.
Any such institution, regardless of whether it is street or not, is focused on dishes, the preparation of which takes a small amount of time.
Production plan
The production plan includes the purchase of equipment, the choice of premises and goods.
The burger room must have at least five rooms- kitchen, shopping room, warehouse, toilet and staff room. Do not forget about the quality repair of premises and the necessary utilities.
Speaking of equipment, it is worth saying that the more of it in a burger, the more possibilities he provides you. Naturally, not only burgers will be prepared in the institution. Mainly used standard set equipment which consists of:
- devices for making hot dogs and shawarma;
- pancakes;
- grills;
- fryers;
- waffle irons;
- thermal showcases;
- microwave ovens;
- boilers;
- refrigerators;
- refrigerators for drinks.
In addition to this list, you will need a cash register, dishwasher, dishes and other essential tool. If the cafe will focus only on the preparation of burgers, then you will need a bin for the food court, a table-cabinet with dispensers for glasses, a food warmer for french fries and a food warmer showcase for burgers. This is basic.
Using modern equipment, you can significantly reduce the cooking time.
By the way, almost everyone who opens a burger joint can get some help from the producers of carbonated drinks. Often soda suppliers provide for rent or, for a small fee, refrigerators to store drinks. If the cafe is planned to be open-air, then they can provide their branded sun umbrellas.
Financial plan
Opening such an institution, it is impossible to say exactly how much money will be required for this. This is because the size wages, the cost of equipment and other things may differ depending on the region.
On average, the costs are as follows:
- purchase of furniture and equipment - about 10 thousand dollars;
- rent of premises, utility and tax payments - about 2 thousand dollars a month;
- wages of employees - about 2 thousand dollars a month;
- advertising of the enterprise - about 1 thousand dollars in the first months of work, then less.
You should not worry about the fact that it will take a lot of investments to open a burger joint, since the payback period is 6 months, and the profitability is 60-65% .
organizational plan
There are certain responsibilities that every entrepreneur must fulfill when opening an institution:
- prepare a concept for a burger shop and draw up a business plan;
- find and rent suitable premises, register as legal entity and complete all necessary documents;
- make a menu;
- buy everything you need;
- find and hire staff;
- ensure the installation and installation of equipment;
- develop an effective strategy, the main goal of which is promotion;
- conduct an advertising campaign;
- officially open.
Basic documents when opening a burger
When opening a diner, you will need a number of documents:
- activity permit issued Rospotrebnadzor and fire inspection;
- certificate or declaration of conformity for products and equipment.
Each staff member must have a valid sanitary book. A huge plus for a burger no license required.
By the way, if the institution is located in some tourist city, then it would be optimal to place it near some attraction.
Required personnel
Any burger requires employees such as an administrator or manager, cooks, a cashier and a cleaner. If it is planned to open a large retail outlet, then in addition to the listed employees, it is necessary to hire a manager to coordinate the work of the rest of the staff.
When choosing employees, you should focus on the following indicators:
- special training and qualification of employees;
- experience in a similar institution;
- knowledge of regulations and required documentation.
Also of great importance is the quality of sociability so that the employee can build a competent dialogue with the client.
Marketing plan
In order for your institution to develop more successfully, you should take care of effective advertising
especially in the early stages. To attract customers, you can use a bright sign, banner or advertising banner.
In addition, it is effective to place information about the discovery in the media mass media- Newspapers, television, radio.
Based on practice, advertising located in elevators houses or public transport.
You need to develop your own recognizable style, for example, branded clothing or a logo on dishes, packaging and other items. This is a very important step!
If you have enough funds at your disposal, then you should not skimp on advertising. Don't forget that the sooner people get to know about you, the sooner you'll start making profits.
If the burger is located in the city center or a large mall, this will significantly reduce advertising costs.
Risk Analysis
Despite all positive sides business, there are still risks. Among them:
- wrong place;
- incorrectly designed menu;
- too strong competition;
- bad staff;
- poor quality food.
To avoid these risks, you need to carefully analyze them for another initial stage.
For those who are afraid of risks, an opening is offered franchises, as there are manufacturers who have already achieved success in this area. For a fee, manufacturers provide equipment, products and training. You only have to find appropriate place and staff and you can get to work.
Thus, in order to succeed in opening a burger joint, you need to follow certain steps:
- Choosing the right place and premises;
- Selection of employees;
- Choosing the type of cuisine and menu development;
- Carrying out stylization of the premises and advertising company;
- Purchase of products;
- dream come true).
This video will help you to summarize the material presented, once again assess the risks and prospects of opening a burger joint.
Do not forget that the main thing in business is perseverance, focus on results and a lot of work. Also remember that this species business extremely dependent on seasonality. The peak of clients is observed in spring and autumn. In the heat, the demand for products is somewhat lower, but in summer you can focus on carbonated soft drinks. Also in the summer you can attract visitors by selling ice cream.
The hungry Russian market is lashing out at Western trends. Burger restaurants annually bring millions of profits to their owners. This is a niche in which you can maintain a profitability of 45% by investing only 20,000 rubles. into business. Payback - from 1 month, hundreds of hungry customers, cooking speed - no more than 10 minutes, and the menu has only 5 items and all of them are burgers.
McDonald's is the biggest example of what a burger business can be. Millions of employees around the world who are equally dressed and equally welcoming. $4.8 billion a year in net income. 1,400 new franchise restaurants per year.
Its success leads many to choose a niche fast food, which is both rich in earning opportunities and chances of failure.
The essence of the business model
Careful planning is essential before opening your own burger joint. Each business can be divided into 9 aspects that are difficult to keep in mind, therefore A. Osterwald's developments are used for visualization.
A business model is a capacious concept that includes all aspects of a business project from market analysis to after-sales service. If you formulate a business model according to Osterwald, then the result will be a carefully calibrated project.
Reference. Alexander Osterwald and Yves Pignet are the authors and creators of the Business Model Canvas tool.
When working with the model, it is necessary to consistently fill in the blocks, briefly fixing thoughts. It is customary to start with the rightmost block - "customers" and move to the bottom left - "costs".
The result will be a completed map that will contain all the answers to possible questions related to the future business. This method will save a novice entrepreneur from serious planning mistakes, as it affects all stages of the process.
So, Ivan decided to open a burger in his city. He came across a leaflet with Osterwald's business model. Here is an example of what he could write on it:
- Clients. Who are they?
The main clients and target audience are young people and middle-aged residents of the city. Often busy, wanting to eat quickly and tasty. Sometimes these are companies that find it convenient to meet in one place and spend 1-2 hours there. They are not concerned about healthy eating or are ready to easily break the promise they made to themselves - not to eat fast food. For them, the design in the burger joint, the availability of entertainment facilities (Wi-Fi, TVs, background music), and convenient location are important: next to work or study.
- Relationship with the client.
Guests buy burgers, drinks and other dishes. They can eat on the spot or ask to pack food with them. Some prefer to pre-order by phone or through the app to save time. For those wishing to order at home, there is a delivery service (one of the multifunctional employees or an agreement with a taxi).
- Sales channel.
Customers see a bright sign at the entrance to the diner. Portable pillars with a tempting menu are located at the nearest intersections on both sides of the burger bar. There are 2 bright banners in the city calling to visit a restaurant and get a discount on cheese burgers and cappuccino. Groups have been formed in three in social networks. A hired freelancer is engaged in their promotion and filling. Subscribers get 5% discount. With a low client flow, free employees distribute leaflets to nearby schools, universities and companies calling for a business combo consisting of a burger, a serving of potatoes and lemonade at a special price at lunchtime.
- Income.
It's simple - the proceeds from the sale of food and beverages.
- Provided value.
This is the central and most important block in the business model. What exactly distinguishes Ivan's burger from McDonald's 3 kilometers away, Subway in a nearby shopping center or Ravshan's shawarma tent at the nearest intersection. Why new client will come to Ivan's diner, and those who have already visited will want to return with friends?
This is the most difficult question for which there is no universal answer. In the case of a burger place: delicious food, kind staff, comfortable environment, reasonable price. In a word - quality service.
- Key Species activities.
Burger delivers food. There are four classic types of burger on the menu, two branded ones. Snacks - potatoes, nuggets. Drinks - coffee, tea, juices and soda.
- Key resources.
Ivan's diner is located in the center of a small town. The space is for rent. Client hall - 40 sq. m., kitchen and utility rooms - 24 sq. m. Free parking for 6 cars in front of the building. There is company car to deliver orders. The hall is equipped with everything necessary for a comfortable meal. Used kitchen equipment but does the job. Employees are also a resource, human.
- Key partners.
Ingredient suppliers, taxi service arranging delivery. Service company for the maintenance of kitchen equipment. In general, all related contacts that allow assets to generate profits uninterruptedly.
- Costs.
Rent expenses, employee salaries, utility bills, transportation costs, food costs, electric frying pan loan payments, advertising and marketing.
By the end of the filling, the map should look like this. Each block is filled with detailed measurable indicators. A minimum of streamlined formulations, such as "a few", "many", "few". The more precisely the plan is formulated at this stage, the fewer questions will arise during its implementation.
The map is not a static tool. It is convenient to take it to in electronic format, periodically adjusting based on feedback from processes and customers.
Business formats
Starting a business in one of the formats depends on the experience of the future entrepreneur and the amount of funds. The convenience of a niche is that you can even start with 20,000 rubles, provided, of course, that all equipment and a point of sale are rented. And the businessman himself will be the seller, cashier and cook in one person.
High-speed turnover in this case- the path from grocery shopping to a freshly sold hot burger provides a quick influx of money. So in a couple of months, a novice entrepreneur can already buy equipment.
Option 1. Mobile eatery
Trailer worth 250,000 rubles. with one employee. The main advantage is mobility. If you analyze the time and place of crowding, you can literally "go for demand."
Lunch time near educational institutions and administrative buildings, evenings near shopping centers and parks, mornings at markets and train stations. If you move through these points, you can catch the peak of sales throughout the day. And running out of supplies is convenient to replenish in the nearest supermarkets.
Minimum filling for the trailer:
| Equipment | Cost in rubles | |
|---|---|---|
| Frying pan Gastrorag CPP-40 with lid |
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| Deep fryer CZG-40-2 Gastrorag |
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| Meat grinder HM-12 Gastrorag |
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| Machine for forming hamburgers |
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| Cutting table СР-2/530/600-Э |
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| Refrigerator Polair DM105-S |
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You can, of course, do without all this, for example, you can form raw cutlets using a manual mold for 200 rubles.
If with starting capital no difficulty, a businessman can afford the Apple in the world of cooking - BLANCO COOK.
This is a complete mobile kitchen that can be powered by a generator. Advantages - universality and pleasure from work. Cons - price. The average equipment costs 1.2 million rubles.
Option 2. Tent or stationary stall
Clients of a burger restaurant of this format can also count on a quick snack "on the go" for a reasonable price. The static point increases the comfort for the worker, as with this option, you can install a hood, organize a workspace.
This also includes islands in shopping centers. The cost of a trailer or tent is replaced by payment for a design project and an "island" to meet the requirements of the shopping center (costs will amount to 70-100 thousand rubles)
The set of equipment depends on the capabilities and planned tasks.
Option 3. Restaurant
A good point for a businessman can be called a room that has already been used as a cafe. In this case, it will already comply with fire and sanitary standards.
Important. In the case of the trailer, SES and Rospotrebnadzor will not be so vigilant. The restaurant will attract the attention of supervisory services. The room must be brought in accordance with the requirements of SNiP 2.08.02-89.
Why is it relevant
There will always be many who want to eat, so the fast food niche is eternal. The owner is waiting for profit already in the first month after opening, because:
- The choice of Russian consumers is influenced by Western culture, in which the burger is the crowning achievement of "fast food".
- The burger business offers the buyer a specialized assortment. At the initial stages, it is not necessary to develop a menu with a dozen positions. A few burger recipes are enough. In the future, the offer can be expanded with drinks, side dishes or desserts.
- Hamburgers are easy to make. High speed processing one order allows you to serve quickly and without queues.
- In Russia, meat is 33-45% cheaper than, for example, in America.
- Low barrier to entry into the business. Start is possible with the purchase of a daily supply of products. Unless, of course, all equipment is rented or prepared manually.
How much money do you need to start
We have already mentioned the cost of some elements of the hamburger business. Below is a spending plan to start using Ivan's burger as an example.
By the way. Are hamburgers and burgers different from each other? So, a burger is the common name for two buns, between which meat, vegetables and other products. A hamburger is one of the varieties of a burger that is assembled from a grilled meat patty, tomato, lettuce and a special sauce.
Is it possible to open a franchise business
Franchise business is a way of highly profitable investment of free funds, because. after 3-4 months of hard work, the process can be fully automated by hiring a manager.
However, there are also disadvantages, by the way, they also relate to the acquisition of any ready business. The project was not created by the buyer, which means that if the business process breaks down, it will be difficult for the new owner to fix it.
Comparative analysis four successful franchises
| Macburgers | Ketch Up Burgers |
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|---|---|---|---|---|
| Franchise with | ||||
| Entry threshold, thousand rubles | ||||
| The price includes all possible expenses. | All inclusive + additional costs for repairs and inventory(400 thousand rubles). | Purchase of uniforms and repair. | All inclusive + additional costs for repairs and inventory. |
|
| Lump sum, thousand rubles | ||||
| 5 thousand rubles / month | 2.5% of the monthly turnover. | 2% of income. | ||
| Opening time | ||||
| Forecast payback | ||||
| Average check, rub. | ||||
| Net profit, thousand rubles | ||||
| Minimum area, sq. m. | ||||
| An island in a shopping center, a shopping pavilion, a full-fledged cafe. | Food court in the mall, cafe. | Island in the mall, kiosk, food court, cafe. | Cafe in a designer loft style. |
A detailed video review of the Ketch Up Burgers burger franchise
How to open a burger joint: the concept of an establishment + registering an individual entrepreneur + renting a hall + equipment for a burger joint + what products do you need to purchase + staff for work + advertising strategies + when will a burger joint pay off?
Burger or hamburger is a street food dish known to everyone. To prepare it, use a cut bun, cutlet, sauce, herbs and vegetables to taste.
There are a lot of burger recipes now: someone loves spicy sandwiches, someone loves fresh vegetables, and someone, on the contrary, is salty. A burger is a great option for a quick snack that can fill you up for several hours.
Today, every third person is an active opponent of fast foods, high-calorie foods, but there are still many lovers of a tasty snack with a hamburger washed down with cola. Therefore, the question of how to open a burger shop remains as relevant as ever.
If you are also interested in this idea, then rather read our business plan, because this is a detailed guide on how to build your business from scratch.
Development of a concept for a burger
First, let's think about the concept of our catering.
We can be like McDonald's with a variety of fast food dishes, as well as a hall equipped for customers where they can have a bite to eat while sitting. But it will be difficult to compete with such a large and popular institution, it will take a huge amount of capital. You will have to invest a lot in advertising, work on a unique burger menu, think over ways to lure customers.
The second option, which is more suitable for aspiring entrepreneurs, is to open a burger shop. That is, a place where you will cook only a variety of burgers, sell strong drinks and juices. People can enjoy delicious street food bought from you at home, at work, in the park, etc.
So, you will save on renting a burger hall, because all you need is a well-equipped kitchen and a small counter for taking orders. You do not have to buy furniture for the hall and hire a large staff.
Do you have a car? Offer customers the delivery of burgers to the address. The client must pay for the service separately - this will pay off the cost of gasoline.
If the burger shop is successful and brings in significant profits, then you can invest in opening a real cafe with a full menu.
How to open a burger shop and register your business?
As soon as you draw up a business plan for a burger shop, we proceed immediately to registering your undertaking.
So, how do we plan to open fast food without the availability of seats, i.e. food will be prepared and sold only to take away. Choose legal form IP is a sole trader. This option is easier to register and easier to understand for a novice businessman.
What documents need to be submitted to the local tax office:
- A copy of all pages of the passport and TIN.
- Application form No. Р21001.
- Application for the transition to the payment of taxes under the simplified tax system or UTII. The second option is more suitable for catering establishments.
- Provide a receipt for payment of the state duty of 800 rubles.
Do not forget to indicate in the application No. P21001 the type of burger activity according to the generally accepted OKVED classifier - 56.10 "Restaurant activities and food delivery services."
After 5 days, you will have in your hands a certificate of, an extract from the USRIP. After, buy a cash register and a post-terminal, register the payment equipment with your tax inspector.
It doesn’t hurt to order a seal for a burger joint with your initials, for example, “IP V.P. Nesterov.” But there is no legal requirement for this step.
Where is the best place to open a burger joint?
Let's make a reservation right away that it is forbidden to open a burger in the basement or semi-basement according to the law and the norms of the SES.
To begin with, let's define our target audience in order to know where is the best place to open a burger.
As a rule, schoolchildren and students buy street food. Sometimes office workers need a quick and satisfying lunch. So look for a place for a burger joint near educational institutions or in the city center, where there are many offices and high traffic.
The delicious aroma of fresh buns and meat can even bring you a client who was not going to buy a burger for lunch or dinner.
As for the hall area, 30-40 m2 will be enough for us.
Divide the burger room into several rooms:
- Kitchen.
- Bathroom for employees.
- Utility room.
- A small warehouse for storing raw materials.
- Counter for taking orders.
- Locker room for staff.
Look for a premise already renovated and with a suitable layout so as not to spend money on finishing work. An approximate cost of renting a hall for a burger joint is from 30 thousand rubles.
Utility costs will be negligible, because kitchen appliances consume little electricity, and at night they do not work at all. Utilities cost a new burger joint about 7,000 rubles for 1 month of work.
A complete list of documentation for opening a burger
To open a burger shop, you need to beat the thresholds of government agencies for more than one month in order to formalize and not be afraid of inspections.To get started, draw up an agreement on renting a hall for a burger joint or on the sale and purchase of this property. Remember that your premises must comply with the norms of SNiP 2.08.02-89 ( https://www.elbtal.ru/assets/files/Docs/SNiP_2_08_02-89_OBSHYESTVENNIE_ZDANIYA_I_SOORUJENIYA.pdf)
The burger kitchen should be appropriately renovated - walls up to 1.75 in height should be tiled or painted. Check the ventilation, install an exhaust hood if necessary, adjust the fire system.
Purchase detergents you only need hypoallergenic, often change rags for cleaning and washcloths.
Measuring instruments (kitchen scales, glasses and spoons) must show clear data corresponding to real indicators. This moment must be witnessed by representatives of Rospotrebnadzor when checking the burger, and then issue the appropriate certificate.
In addition, Rospotrebnadzor will need a contract for the maintenance of equipment for preparing burgers from the equipment manufacturer.
Walk through all utilities cities and draw up new contracts in your name on payment for services - the supply of water, electricity, gas, garbage disposal, sewerage service.
Be sure to require from the supplier of products, especially meat, documents on passed quality control. Any verification may require you to review the contract with the supplier. Without documentation, you will have problems.
To open a burger joint, it is additionally important to issue the following documents:
- Evacuation plan.
- Journal of Safety Engineering.
- IP registration certificate.
- Certificate from the SES on the suitability of the premises, equipment in the burger.
- Certificate from the fire department on the serviceability of the fire-fighting system.
- Employment contracts with burger workers and their medical books.
- Agreement with the city administration on the installation of a sign and its connection to the city engineering networks.
Sign up for a consultation or personally visit all of the above authorities before the check. Clarify the standards for arranging a burger joint. Find out what other documents you may need. For any test, you must be constantly and fully prepared.
It is difficult to name the exact figure of how much it will cost to obtain all the certificates and permits to open an institution. Approximate costs for all public services will be from 20 thousand rubles.
Burger equipment - what you need to buy to open a restaurant?
A lot of money will go to the burger. This is a one-time expense item, in the future you will only spend money on repairing appliances or purchasing additional kitchen appliances when demand for products increases.
Considering that we are going to open a burger place, but without seats for customers, we only need to purchase equipment for the kitchen. But it is also advisable to purchase a few chairs or a sofa where visitors can wait for their burger.
Don't forget to buy cash register to be registered in tax office. If you want to accept not only cash, but also a card when paying, then you need to buy a stationary post-terminal.
What equipment for a burger shop you need to purchase to open a point:
| №. | Equipment | Qty | Total amount (rub.) |
|---|---|---|---|
| TOTAL: | 298 200 rubles | ||
| 1. | Burger press | 1 | 8 500 |
| 2. | Meat grinder | 1 | 21 000 |
| 3. | Grill  | 1 | 9 800 |
| 4. | frying surface | 1 | 35 600 |
| 5. | vegetable cutter | 1 | 3 100 |
| 6. | Table for preparing burgers  | 1 | 15 000 |
| 7. | Freezer  | 1 | 19 000 |
| 8. | Fridge  | 2 | 24 000 |
| 9. | Refrigerator for drinks | 1 | 18 000 |
| 10. | Cash machine  | 1 | 16 000 |
| 11. | Terminal for payment by card | 1 | 23 000 |
| 12. | Rack  | 1 | 25 000 |
| 13. | Washing  | 2 | 10 000 |
| 14. | Knives | 1 | 1 750 |
| 15. | coffee machine | 1 | 50 000 |
| 16. | Kettle | 1 | 3 650 |
| 17. | Sofa for visitors  | 1 | 5 600 |
| 18. | Form for workers | 4 | 1 200 |
| 19. | Cleaning equipment (washing, washcloths, etc.) | - | From 2 000 |
| 20. | Wrapping paper | 3 pack. 300 pcs. | 4 500 |
| 21. | Napkins  | 100 pack. | 1 500 |
The pricing policy for burger equipment is the most diverse, depending on the capacity, functionality and country of the manufacturer.
To save money, look for equipment used, but at the same time in good condition. Those businessmen who have not been able to successfully open a burger joint can sell equipment in a complete set, and quite often in perfect condition.
Purchasing basic ingredients for a burger joint
What makes a delicious burger? The classic includes a fresh bun, sauce, vegetables, salad and meat.
We suggest you add not only pork or beef meat to the burger, but also chicken. It's cheaper, and there are plenty of chicken lovers out there.
A very popular type of street food is the cheeseburger. Be sure to add it to the menu.
You can experiment and offer several options for vegetarian burgers. This does not require you to purchase additional equipment, and in general it is quite simple to add these items to the menu. But this step will attract many visitors.
Also sell French fries to your customers. In the first days of the burger shop, it can be added to the order as a gift for the trust shown in the new establishment.
Buy a batch of juices in packages and sweet water. In winter, it will be appropriate for food. This will become an additional source of income for the burger.
We propose to consider an approximate cost item for preparing a monthly batch of burgers (1 thousand pieces):
| №. | Ingredient | Weight | Price, rub.) |
|---|---|---|---|
| TOTAL: | 44 770 rubles | ||
| 1. | pork meat | 50 kg | 10 500 |
| 2. | Chicken's meat | 50 kg | 7 500 |
| 3. | Bun | 1,000 pcs. | 10 000 |
| 4. | Sauce | 10 l | 600 |
| 5. | Tomatoes | 10 kg | 900 |
| 6. | cucumbers | 10 kg | 850 |
| 7. | pickles | 5 kg | 600 |
| 8. | lettuce leaves | 5 kg | 150 |
| 9. | Potatoes | 20 kg | 300 |
| 10. | Sunflower oil | 100 l | 7 500 |
| 11. | Flour | 15 kg | 210 |
| 12. | Eggs | 200 pcs. | 900 |
| 13. | Salt | 5 kg | 60 |
| 14. | ground pepper | 2 kg | 1 200 |
| 15. | Hard cheese | 20 kg | 3 500 |
It is best to stock up on burger ingredients several times a week to keep food fresh.
In the early days of the burger shop, buy a small batch of products, because you should not expect a large flow of customers. Over time, you will see how many burgers you sell per day, which type is the most popular, and how many products you need to make it.
Demand from each supplier documents for products that clearly demonstrate the high quality of the supplied raw materials. Pay special attention to meat, because it is it that can quickly deteriorate and also be a source of some infections for humans.
Recruiting staff for a burger joint
There are few employees for a burger place - 2-3 chefs are enough, who will work in shifts. 2 people should go to 1 shift - one prepares burgers, and the other takes orders and counts customers, helps in the kitchen in his spare time.The number of employees directly depends on the sales of burgers. The more orders, the more staff you need.
You can manage the burger and accounting department yourself.
Hire a cleaning lady part time.
All employees must have a sanitary book with a passed medical examination.
Don't forget to brief your burger workers on how to operate the equipment in the kitchen every month. The manager must keep a journal, where each employee is required to put his signature, thereby certifying that he passed the lecture on safety in the kitchen.
You can hire people without experience, but only with the desire to learn how to cook delicious burgers. Look for friendly guys who can serve the client and satisfy all his needs, as well as solve conflict situations easily.
Marketing and advertising of a burger shop
To make a burger place the most popular place in the city, it must, first of all, cook delicious food. But, of course, you also cannot do without additional elementary advertising.
First, decide on the name of the burger joint and come up with a logo for it. If your imagination is not enough, then delegate this work to anyone advertising agency cities.
Before opening a burger joint, we also need to order a bright sign, make a flyer with information about the burger joint, print menus, business cards.
| № | Type of advertisement | Qty | Final price (rub.) |
|---|---|---|---|
| TOTAL: | 43 650 rubles | ||
| 1. | Signboard | 1 | 25 000 |
| 2. | Flyers | 2 000 | 4 000 |
| 3. | business cards | 500 | 3 000 |
| 4. | Menu | 10 | 10 000 |
| 5. | LED sign "Closed/Opened" | 1 | 1 650 |
Take care of the promotion of your project through social networks - VKontakte, Instagram, Odnoklassniki, etc. These are excellent platforms for budget advertising promotion (you can do without investments at all).
Inform your friends first of all that you want to open a burger joint. Ask them to spread the word to their friends.
Make a burger profile, add photos of finished dishes with captions and prices. Install feedback with clients. Maybe they will notice some flaws and advise you on how to eliminate them and bring the work of the burger to perfection.
How to open a burger shop in order to get the first profit?
What do you need to open a cafe
We come to the most important question: what profit can you expect from a burger joint and when will the business pay for itself in full?
To begin with, let's summarize how much the idea of \u200b\u200bopening a burger joint will cost. In the tables, we took into account one-time expenses (the main expense item is the purchase of equipment), as well as monthly expenses for the existence and development of the business.
1. One-time investment in order to open a point.
Fast food business idea with little investment.
How to open a burger joint? The cost of starting your own business.
2. Monthly expenses.
Prices for burgers depend on the ingredients and the final weight of the finished product. A chicken burger will be cheaper, a beef patty sandwich, respectively, more expensive.
The estimated price for the simplest burger with a cutlet, pickles, salad and mayonnaise is from 60 rubles. The cost of such a sandwich, given that all the ingredients were purchased at wholesale prices, will be approximately 12-14 rubles.
You will have additional income from the sale of coffee, tea and french fries.
Based on average statistics, a burger joint can pay off in no less than six months of successful operation.
In our instructions on how to open a burger joint, all calculations are approximate, a lot depends on the region of work, the location of the establishment, the number of items on the menu, etc. But, if you approach the matter with all your heart and know a lot about cooking delicious food, the business will definitely flourish.
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In this material:
More and more entrepreneurs are interested in the question of how to open a burger. In modern world catering business won the interest of many talented people.
Features of business in Russia
The catering industry is the most popular in the small business segment. It is so established that the foreign format comes initially to big cities such as Moscow and St. Petersburg. And if this business has gained popularity in the capitals, then it moves to regional cities. And if everything is successful there, it extends to smaller settlements.
Most restaurateurs note the trend of growing demand for burgers - a bun with a cutlet inside, seasoned with various sauces. And this is not at all an analogue of sandwiches sold at McDonald's and CFS, but a completely different product. So, for example, in Yekaterinburg, original burgers are in great demand, this city often creates new formats in different areas.
Not so long ago, two new establishments opened in Yekaterinburg: "EmBURGer" and "Fire". Burgers familiar to many cost from 300 to 600 rubles there, but the popularity of these establishments is growing every day.
The owners of these burgers explained that such a price is quite justified. For example, if you buy the biggest burger at McDonald's, it will still be smaller. On top of that, french fries are included in the price. From this, the attendance of these burgers is only growing.
Some restaurateurs believe that the time has come for a bun with a cutlet inside. There are many cities in which there is still not a single place that sells burgers. Experts consider it real to open a burger place, because people love simple fast food.
The subtleties of the mono concept
Analysts and experts say that in order to open a burger, you need to have an amount of 5 to 9 million rubles. But you can reduce costs by buying used equipment. Quite a lot of institutions have recently closed, so the equipment and the building itself can be purchased at a discount.
In this case, the investment should return in about 2 years.
Products in burgers are used very economically. There are no write-offs, as the same products are used in both salads and burgers. The most difficult thing is to create such a burger, for which visitors will not be sorry to pay 250-600 rubles. A good, tasty burger is not born immediately, it takes a lot of time and effort. Fry minced meat, try, fry and try again until the perfect version of a juicy burger is born that guests of the establishment will like.
Another problem faced by the owners of such a business is buns. Many people think that this is an ordinary round bun, but in fact, everything is much more complicated. It should fit perfectly and be very soft. There are many bun suppliers, but the choice is not so simple.
Some buns are too hard, others quickly absorb the meat juice. We need a golden mean. Without high-quality, tasty buns, you cannot see a good burger, so you often have to bake them yourself. Establishments that, in addition to the burgers themselves, also offer a small menu, for example, from three salads, soups and meat dishes, are very popular now.
Large companies often come to such cafes, and not everyone likes fast food, so the range has been expanded to suit different tastes. And, of course, business lunches are almost always organized in burgers. This is very beneficial for both the entrepreneur and the client.
Grocery cost of a burger:
- bun (15 rubles);
- cheese (10 rubles);
- sauce (40 rubles);
- minced meat (75 rubles);
- tomatoes, cucumbers, lettuce (40 rubles).
That is, average cost one burger is approximately equal to 180 rubles.
Most restaurateurs come to the conclusion that the popularity of burger restaurants in Russia will only grow every year. McDonald's has created a good platform for the development of fast food, there are many people who grew up on burgers alone. Now many people understand the quality of food and are willing to pay well for a good burger.
A few key steps to opening a burger joint
To open your establishment you need:
- You need to do some research to open a burger joint. market environment. Determine the main market players. Understand the equipment, choose a room. Decide on suppliers. The first step is to reliably collect the necessary information.
- Consider buying a franchise. Often this will be the best option for both business sharks and beginners in this field of catering.
- Business plan and concept. Required mandatory development institution concept. His own style and design. It is necessary to position the brand for customers as accurately as possible. The first place should be the speed of making burgers, as well as their amazing taste, so that the buyer wants to visit the institution more than once. When developing the concept of the institution Special attention it needs to be given appearance. It is necessary to make people passing along the street want to look inside.
- At the last stage, you need to pay attention to the technical component of the project. It is very important. You should choose high-quality equipment that will help in the functioning of the burger. Especially carefully you need to approach the choice of staff, because work in such an institution requires endurance, attentiveness, and the ability to work with clients. Young people and girls gladly agree to such work. When choosing suppliers, you need to rely only on the most reliable and not save on the quality of products.
All this is the key to the success of the first opening enterprise. Today, burgers have won the hearts of millions. Opening a burger joint is a good business, that's for sure!
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- one of the most dynamically developing and demanded directions for today.
If you are thinking about opening a catering establishment in the absence of a lot of capital to open a good restaurant, we advise you to pay attention to the burger format.
Why burgers? Let's figure it out.
The high pace of life of a modern person in a metropolis creates a demand for food in all kinds of eateries.
But not all residents of big cities would be happy to go to lunch at McDonald's or KFC, however, they would not refuse to have a bite of this format of food on the go.
Establishments where the main focus is the preparation of burgers - cutlets from good meat on a special bun, with the addition of various sauces and fillers, are in great demand today, and in terms of the quality of preparation and taste they surpass the well-known economy class fast food.
A burger, french fries, coffee or a sweet fizzy drink is a desirable menu for today's trendy catering establishment. Establishments of this nature are always in good demand among the population due to their palatability, speed of preparation and the opportunity to have a bite to eat in a convenient place at any time.
Such fast food as burgers, which came from America, until recently caused associations with McDonald's and other world-famous fast food restaurants, and today establishments of this type are opening almost on every corner.
How to open your bar from scratch - see the instructions.
Large restaurateurs also saw in burger big potential, for example, Arkady Novikov opens FARSH establishments in Moscow, Alexander Rappoport opened Voronezh, the famous rap artist Timati launched BlackStarBurger, and popular coffee houses and restaurants began to increasingly introduce burgers, sandwiches and other dishes into their menus, which You can take it with you if you wish.
How to open your own burger, see this video:
Reasons for opening a burger joint and running such a business
Consider the benefits of opening a burger joint and answer the question why the popularity of this line of business is growing rapidly:
- Ease of preparation. Opening a burger joint is much easier than a full-fledged restaurant. There is no need to think through a complex menu that includes dishes various kinds and cooking methods.
Enough to have in stock good recipes burgers, quality meats, freshly baked buns, fresh ingredients and a relatively small kitchen. Burgers are easy to make and take minutes to prepare.
In restaurants and sushi bars, it takes 20-30 minutes to prepare hamburgers to order, while in a burger shop, a much larger number of people will have time to get a portion of fast food during this time.
- Availability. To date, getting good marbled beef in Russia has become much easier than before.
The growth of Russia's own production of quality meat makes it possible to use fresh, high-quality and relatively inexpensive ingredients for making hamburgers.
- Burger does not require a large space for cooking. Opening a mono-product restaurant is much more profitable than a restaurant with a full menu, also due to the low amount of product write-offs.
Stages of opening a burger
So you've decided to open a burger joint.
The cost of a burger. Photo: biz360.ru Consider the main stages of the opening and all the problems that may arise during the preparation for the opening:
- You should start the path of creating a burger joint with the official registration of a business. You have to choose.
Preference is usually given to the first option. The taxation system for such catering establishments is chosen as UTII.
To register an individual entrepreneur, you must visit the Federal Tax Service with a passport, submit an application and pay a state duty (800 rubles).
If everything is done correctly, you will receive a certificate of status individual entrepreneur in just a few days.
- medical books for employees;
- permission from the fire department;
- permission from SES;
- for the sale of alcoholic beverages.
How to open a popular burger place, see this video for tips and ideas:
- The next step will be recruitment. The work is not difficult and does not require a high degree of professionalism, so it is recommended to hire guys and girls who will be happy to do their job.
At the initial stage, 2 managers, 2 cooks and 4 hall workers will be enough. - At the next stage, you need to take care of the equipment and raw materials for making burgers. It is necessary to purchase refrigeration equipment, tables for cooking, grill, vegetable cutter, slicer and deep fryer for french fries, dishwasher, oven, food processor.
Think about who will supply you with quality meat and other ingredients. - Creation of an advertising campaign. The best advertising for such a trendy format as a burger will be advertising on the Internet and social networks, where most young people spend their time.
It is possible to attract popular bloggers to promote your business. Create promotions, arrange delivery and apply all the most modern instruments marketing.
How to appoint a person responsible for fire safety - read.
Opening a burger franchise
Sometimes it is easier for aspiring businessmen to open a burger franchise than to create a business from scratch. Many popular chains are interested in expanding and entering the market of other regions by selling their franchises.
If you have a large enough capital, large restaurants such as Burger King, for example, can be considered for buying a franchise.
At the same time, the franchise buyer has at his disposal ready business plan, ongoing support, ready advertising campaign and prepared menu.
The advantage of a franchise is that its buyer can be sure that the idea will work, he does not need to figure out what and how best to do it, where to invest.
Of the minuses, one can note monthly royalties in the form of a percentage of profits, as well as mandatory compliance with the requirements of the franchisee.
Business plan with calculations
Experts say that opening a burger shop will cost 3.5-9 million rubles. But buying used equipment can save you a lot of money.
The average price of a burger in such establishments varies from 250 to 600 rubles.
At first, the monthly profit, as a rule, does not exceed 30-50 thousand rubles per month, but with constant development it increases significantly. Payback can be achieved in about 2 years.
And that's a good return.
Let's calculate the approximate costs that will have to be incurred when opening a burger area of 100 square meters in 2017-2018:
Room rental - from 40,000 rubles;
Approximate calculation of funds for the opening and payback of a burger. Photo: s0.rbk.ru The cost of one simple burger is about 180 rubles:
- Roll - 15 rubles;
- Cheese - 10 rubles;
- Sauce - 40 rubles;
- Minced meat - 75 rubles;
- Tomatoes, cucumbers, salad - 40 rubles.
The cost of equipment and furniture (rub.):
- Refrigerator table - 164 thousand;
- Refrigerator - 125 thousand;
- Water heater - 21 thousand;
- Thermal showcase - 180 thousand;
- Grill - 820 thousand;
- Deep fryer - 700 thousand;
- Oven oven - 130 thousand;
- Scales - 14 thousand;
- Bathtub for washing dishes - 30 thousand;
- Refrigerator checkpoint - 180 thousand;
- Food warmer - 60 thousand;
- Dryer - 10 thousand;
- Furniture - for the bar and kitchen - 800 thousand rubles
Thus, the purchase of equipment will cost about 3,000,000 rubles.
Employee salary:
- Manager (2 people) - 35,000 rubles;
- Hall employee (4 people) - 20,000 rubles;
- Cook (2 people) - 100 rubles per hour;
- Technical staff (1 person) - 12,000 rubles.
Business Profitability
In such establishments, the average check is 250-400 rubles per person. The number of clients per day can reach 600-700 people.
It turns out that in a month you can earn about 700,000 rubles. In this case, the net profit will be 300,000 rubles per month, and the investment will pay off in a year.
How to create your own business for a novice entrepreneur - tips.
Outcome
The fast food business is currently experiencing a big boom due to a new fashion trend that is very popular among young people.
Creating a burger restaurant with diligence and constant development will bring a good income, and the institution itself can fall in love with thousands of customers.
The well-known restaurateur Arkady Novikov claims that the main thing in this business is high-quality meat and good buns. In this case, there will be no release from visitors. Good luck!