Every second Russian has a summer cottage, every fourth wonders if the business in the country is profitable, what commercial initiatives will make money on their own piece of land. Country business is possible, and it has its own secrets. At the same time, it should be understood that such commerce is risky. The weather factor, the lack of civilized sales markets, access to cheap loans and vehicles makes life difficult for those who want to earn money at their own dacha. But doesn't stop them. For a Russian person, there are no barriers that cannot be bypassed.
Before organizing your own business in your summer cottage, it is advisable to pay attention to the following points:
- find out which products are in demand in the region in which you live, since long-distance transportation increases the cost of production - sometimes several times;
- determine (or organize independently) distribution channels - where and how to transport (sell) the products received;
- understand the technology of production (growing);
- draw up a business plan that details the expected costs and revenues.
Important! Large-scale business at their summer cottage is prohibited by law. It is impossible to build a supermarket or a brick factory on land intended for subsidiary farming. However, if the site is located near the highway and there is a desire to build a store or open a car repair shop on it, you can change the purpose of the land.
Little secrets of income from a summer cottage
Combining business ideas and dacha economy has its own secrets. What grows in everyone's yard cannot be sold dearly, and transportation immediately increases overhead costs - the business becomes unprofitable. Growing seedlings and early varieties requires heat, light, frequent watering - at the same time, there are land plots without water and electricity. The construction of a greenhouse will have a beneficial effect on plant growth and increase yields, but will require additional financial investments. In addition, in order to realize a business idea in a summer cottage, you need to live there around the clock or come often.
Important! Any commerce that involves making money on minimal financial investment is built on significant labor costs. In addition, the work itself on the ground requires labor - it is difficult for one person to independently carry out the entire cycle of work. Automated tools make the process easier, but they cost money - you can’t talk about starting a business from scratch in this case.
10 ideas for making money at your dacha for the brave and hardworking
The first thing that comes to mind is to use the summer cottage for its intended purpose: to grow edible and ornamental plants. to vegetation requiring minimum investment labor and time are green onion, parsley and dill. Also, chickens are bred at the dacha, fur-bearing animals (rabbits, nutria) are grown, and this is a double income - from the sale of meat and fur. There are unusual ways to generate income. Consider in detail how much you can earn.
Important information! In crop production, profitable options for earning on seed and planting material, flowers, early vegetables and berries. In animal husbandry - on fur-bearing animals, growing quails and ostriches, rabbit breeding.
1. Income from edible greens
Dill, lettuce, parsley, radish are in demand, and it is easy to make money on them. Dill is the most popular type of greenery, and it begins to grow already at 2-3 degrees Celsius. To increase the yield, the seeds are soaked before planting in the ground, but do not germinate. It is better to purchase varietal dill seeds, even better - save them yourself. Get a crop at any time of the year will help your own greenhouse.
In accordance with Article No. 263 of the Civil Code of the Russian Federation, the owner of a land plot has the right to erect buildings and structures on it, as well as issue a building permit to other persons. For the construction of a store on a land owned, it is necessary to prepare project documentation and obtain permission from the Department of Architecture and Urban Planning (Article No. 222 of the Civil Code of the Russian Federation, Urban Planning Code of the Russian Federation).
You will need
- change the type of permitted use of the demarcated land plot;
- register a separate property right;
- obtain a building permit;
- draw up documents for individual entrepreneurs or legal entities;
- get a license;
- obtain permission from the SES;
- Obtain permission from the administration.
There are many important questions to consider well before opening a retail grocery store. We need to be clear about what will be form of trade and type of store- stall, small shop, which is open around the clock or medium. There will be self-service or grocery sales through the counter. Need to define store location(at least half of success depends on it) and competitiveness.
1. You can build a store on your own land, but you must change the type of permitted use of the land ( the federal law No. 172-F3). If your land plot refers to the lands of settlements and the type of permitted use is individual housing construction, and also, if a residential building has already been built on the site, you need to carry out a land survey, separating the residential building from commercial development.
2. Next, contact the local authorities with an application to change the type of permitted use of the land plot that you have separated for the construction of a store. If you have been issued an order allowing you to change your permitted use, contact Federal Office on unified registration of land, cadastre and cartography for making an entry in the unified register.
3. Contact the FGRTS with an application. You will be issued a separate ownership right to two demarcated land plots.
4. Call a licensed architect to design and sketch the store and utilities.
5. Contact the department of architecture and urban planning. Present the project, sketch, title documents for the land plot. You will be given an approval certificate, which you must sign in the administration, in the district utility systems, in the district fire department, in the SES.
6. If you have passed all the approvals successfully, you will be issued a building permit and a building passport will be issued. Reserve the received documents authorizing the construction at the local administration.
7. After the construction is completed, you must put the store building into operation, register the property rights in the FGRTS.
8. To start trading, get the documents of an individual entrepreneur or legal entity, a license, permission from the SES and the administration.
With open access to goods, revenue increases significantly, but small area it is difficult to make such a format, and there may be problems with the theft of goods. Therefore, it is possible to make a part of the goods open access, and trade the main goods through the counter.
You can build pricing based on the prices of the closest competitors, the average trade margin in grocery stores is about 20%.
Need to define potential consumer, answering the question - what is located nearby: residential buildings, a school or recreation areas. To begin with, you should study the stores that are nearby and analyze which product is sold by future competitors, which product is emphasized, based on the information received, you can develop your own assortment card at the time the store opened. Later, faced with real sales, the assortment will most likely need to be adjusted. With a small area of the store, you should not inflate the assortment, trying to embrace the immensity, the profit from too large an assortment in a small trading area will no longer be.
Business plan there is no financial part, you should pay close attention to it, you should clearly imagine future expenses and planned income, it is better to reflect all this item by item. You need to calculate the average number of customers, the average purchase receipt, the markup, what the daily revenue should be in order for the store to pay off, etc. The work to be serious, the success of the store will largely depend on its quality. There are always unforeseen expenses when opening a new business, so you can safely lay in at least another 10% of the amount of initial expenses that turned out in the business plan.
How to open a kiosk? This is the first question aspiring businessmen ask when they are about to open their own business.
Plan how to open a kiosk:
- Legal registration of activity.
- Permissions from the authorities of the city.
- Market analysis.
- Location.
- Calculation of opening expenses.
- Purchase and installation of equipment.
- Recruitment.
- Registration and permits.
To register your activity, contact the tax office of the district administration where you plan to install the structure, or at the place of residence. It is best to register as a private entrepreneur, or for legal entity- LLC (limited liability company).
Permission for installation is issued by both the city and district administrations, but if it is a millionaire city, then a tender is held if there are several applicants for the place. The document from the architectural department and construction is coordinated with the city's trade department.
- Place.
Choose the space where you will put the kiosk carefully, it depends on how many buyers you will have. Buy a standard size kiosk, up to 10 square meters with the ability to work all year round. Analyze the market of trade stalls in the area where you will put it. Highlight their weaknesses and the good side what are their advantages.
To trade in consumer goods, set up a kiosk near residential complexes, houses, if you sell fresh pastries and hot coffee - universities, hostel institutes, business centers are also a great option. Connect your kiosk to electricity, consider this when choosing a location.
- The cost of opening a kiosk.
Costs to open a kiosk:
- Registration and permissions.
- Purchase of equipment.
- Payment of salaries to employees.
- Rental expenses, if you did not purchase the kiosk, but rented it.
- Unforeseen expenses.
- Shop equipment.
Necessary equipment for the kiosk:
- Cash register (registered with the tax office).
- Refrigerator for food storage.
- Service inventory.
- Scales.
- Other accessories for work (bags, disposable gloves, etc.).
5.Working staff.
It takes 1-2 people to work. For example, if you sell vegetables and fruits, one helps buyers to choose, the second - to pay customers. Be sure to put cash machine, and a terminal for paying by card, buy a uniform for the staff. Read more: How to open a summer cafe.
How to open your stall
How to open your stall for profit? Make a plan and then start working. The most difficult thing is to get permission to install and then open from the local administration. It will take at least a month to receive all the documents. Having received them in your hands, you can proceed to the further implementation of the plan.
Registering your establishment provides answers to the following questions:
- Name.
- Founders.
- Activity.
- Taxation system.
- The amount of initial capital.
- Name CEO and an accountant.
Documents for permission from the fire inspectorate:
- Apply.
- Company registration certificate.
- Contract for the lease and installation of fire alarms.
- Insurance.
For SES, exactly the same documents are needed, plus a sanitary passport for the facility, sanitary books for staff and an assortment of goods sold, and an agreement for garbage collection.
To register cash registers:
- Statement.
- Passport of the cash register.
- Lease agreement, in the room where the cash register will be, certified by the TsTO master.
- Copies of documents from the tax office.
The range of goods does not have to be huge . To begin with, make the list of products approximately the same as those of competitors, and make the prices lower. After a month of work, look at what is in demand, gradually remove less purchased goods from the assortment. Cigarettes and beer are always popular. Buy products from distributors who work officially. The markup is often about 20 - 30% for any unit.
Location is another point to attract customers. Well, if there is an opportunity to park, there will be an entrance. The layout of the internal space is an important component of normal operation. The buyer should feel comfortable and free. Make a separate service entrance, if possible, storage rooms. The cost of a trading stall is different. To determine the final cost of a trading stall, you can consult with the managers of a company that specializes in services such as the sale of commercial equipment. The cost will be slightly less than renting it.
Depending on the chosen trading system (self-service or through the counter), order the equipment.
Shop equipment:
- Rack.
- Cupboard.
- Counter.
- Showcases.
There are quite a large number of companies that rely on commercial equipment, so you can easily order for your store just what you need in the course of work and fit into the design. Agree on the delivery time of products with suppliers, do it during non-working hours.
Your product must be laid out not according to the principle of greater capacity, but according to the principle of convenience for the client and greater safety. Use the knowledge of the psychology of the client to obtain greater benefits.
Carefully approach the selection of personnel. The seller is obliged not only to sell products to the client, paying at the cash register, but also to help in the choice, to stimulate the purchase. Given all this, you will be able to successfully open a stall. Read more: How to sell your business.
How much does a kiosk cost
A shopping kiosk is a structure for the sale of goods such as clothing, food, electronics, especially Cell phones. The cost is significantly less than the cost of building your own store. The price often changes depending on your location and the products you offer.
The main part of the costs goes to the purchase of goods that are sold, the payment of rent for the place, and additionally for the building, in case you did not buy it, salary, utility bills (electricity), registration.
The easiest way to start a business is to buy a kiosk. Making a shopping kiosk is a labor-intensive process that lasts from several days to a week, depending on the internal content, materials used and the total area, but it is still quite economical. First you need a business plan. It is not so important what products you will trade in, the scheme for organizing a similar business is similar. Let it become pastries, toys, clothes, small things, ammunition for tourists. Register a business at the place of residence, apply for a simplified taxation system. Get the necessary papers for installation at the city executive committee, or the village administration (if your kiosk is outside the city). You still need to get permission from the department of trade and coordinate it with. architecture management.
If you have a small initial capital, you do not need to experiment with the range. Think of a product that is in constant demand. Take a closer look at which product categories are popular and which are not, what the buyer pays attention to when buying. Consider the costs that arise when selling products, they can deteriorate, the expiration date is running out, the refrigeration equipment does not work and the products cannot be stored, the electricity has been cut off and it is impossible to continue working. Include all these costs for initial stage planning.
You can immediately buy an outlet already with space, or simply rent it. The choice of the location of the kiosk and the cost of renting it must be justified. If the place where you put your structure will generate income, then the cost of maintaining it will pay off from the proceeds from the sale. The rent for accommodation does not differ much in different cities, but local authorities or district administrations can set their own rules.
If six months have passed since the launch stage, and you have not managed to break even, you should think about closing or retraining sales.
Actually, what else should be taken into account when opening a kiosk
- Buy a building.
- Choice of location. This is a pretty important point. Crossroads, spaces in close proximity to residential buildings, and educational institutions profitable for business. Especially for the sale of products of daily demand.
- Market analysis. If there are many points with similar products nearby, decide if you can resist competitors?
- Operating mode. You are located in the center of the metropolis, or in close proximity to a nightclub - you can choose a round-the-clock work schedule. But, in any case, it must be a daily routine.
How much does it cost to open a stall
How much does it cost to open a stall? - a question that interests everyone who wants to sell. How to make a business profitable, and how to understand how much capital you need to invest? Anyone approaches creation own business differently. Someone starts by searching for land, preparing documents and setting up a stall. Others buy a ready point with a place. You need to find a reliable landlord. AT this case costs will be much lower. The rental price is affected by the proximity to crowded busy metas, such as underpasses, bus stops and subway stations. The further, the better.
Basic expenses:
- Rent per place.
- Buying a stall, or renting.
- Contracts with suppliers.
- Staff salary.
- Equipment.
- Advertising expenses.
- Decide on the installation location.
The space where your outlet will stand should be chosen carefully. Prices may be higher than others, the assortment is small, but if you have a constant flow of customers, then you are guaranteed a profit. That is why, for example, stalls in the countryside are beneficial, where they are literally the only ones on the territory of the village, in large cities the competition is high.
Installation costs include:
- Place rental fee.
- Connection to electricity.
- The cost of obtaining permits from all instances.
- Rent or purchase.
When buying a ready-made stall, you should take into account that the staff will work in it every day, all year round, therefore, it must be equipped for normal work in the winter.
- Conclusion of contracts with product suppliers
At the initial stage, it is better to negotiate with several companies, so you will gradually see which company is better to work with, who delivers goods on time, of good quality, and at what time of the day it is more profitable to order products to package and put them on the counter before opening.
- Employee salaries.
The number of employees for a normal workflow will need two, this is the seller at the counter, who will help the buyers, and the second employee will serve at the cash register. In the process of work, if necessary, you can hire a cleaner, if necessary, or another seller with a large flow of customers.
- Stall equipment.
To work, you need to equip a stall inside. To do this, they purchase racks, price tags, showcases, refrigerators for storing goods (if they are food products), cabinets, mirrors (clothing sales), a registered cash register, weighing equipment, and food packaging (disposable bags, gloves, etc.).
- Advertising expenses.
To start your business successfully, you need to advertise. Before starting work, order flyers and hire promoters to distribute them. In business cards, write what you will sell, where your store is located, what hours it is open, describe a short assortment, and, if there is additional capital, place a billboard near your stall.
Today we will talk about how to open a trading kiosk in a dacha cooperative. It is worth starting this business if there are at least 1000 summer cottages, of which about 115 people are conditionally your potential buyers. Consider etc.
In any case, you should not quit your main job, and trading in a dacha cooperative can be considered as a parallel additional income. Therefore, serious investments should be avoided to the maximum.
Decor
You will have to start with a visit to the chairman of the board of your dacha cooperative. A store where summer residents can buy everything they need for themselves (and many today move to country houses together with children, and it is not always and not convenient for everyone to carry food from the city) is a good thing. So, in principle, the chairman should have no objections to this. But in any case, an appropriate decision is required. general meeting cooperative members. At least 51% of summer residents must vote in support of your intention (some cooperatives have their own statutory rules - this is 70% “for”).
In case of a successful outcome, by contacting the tax office at the place of residence, you can register your business in the status of an individual entrepreneur (FOP) for trading and intermediary activities. Keep in mind that this is a troublesome and long business (you are unlikely to manage it in a month): you will need to register with the executive committee and pay fees, including in the Pension Fund, Employment Funds, social insurance from accidents, social insurance, tax police and inspection, statutory office, obtain a certificate of VAT payer.
You will also need permission from the district state administration (local village council, administration of the district where the cooperative is located), where you need to come with the appropriate application. Note that each region has its own local regulations Therefore, in each case, the issue must be addressed individually. There, a special commission will long and tediously consider the issue of permission for you to place a LAF (small architectural form). As a result, you will be allowed (or not) to order a passport for the MAF.
As for the organization outlet in your area, it is quite difficult to do this. The act on the land clearly indicates its purpose - for example, for residential construction, for gardening. In order to place a small architectural form there, it will be necessary to approve the project for the allotment of a certain piece of land, changing its intended purpose - “for trade”. To do this, you will have to go through a series of approvals in government bodies. Specialized law firms undertake this (and not all of them), they charge about $ 1,000 per hundred square meters for services and settle everything for at least six months. So this option is not for you.
Topic Tips
Before starting the organization of a retail outlet, it will not be superfluous to form public opinion. Walk around the neighbors, find out how they will react to the appearance of a store near their houses. Most of all, people are worried about the opening of points where alcohol is sold and which often become a hotbed of various situations with a criminal connotation. Explain that you are going to sell as much beer as possible (although the most profitable, of course, is to sell vodka). And try to be friends with the chairman: a lot depends on him and, to some extent, the success of your business too. And to make you fall in love even more, be puzzled a couple of times with garbage disposal (not only your own, but also public), paint the gate at the entrance, etc.
The charters of cooperatives often differ significantly and have their own specifics, moreover, they were often written back in the time of Tsar Pea. Therefore, before you draw up something, do not be too lazy to take a copy of the charter from the board and consult with a land law lawyer - non-standard pitfalls may come up.
There is very little time left before the opening of the season, and in order to be in time with the registration of FLP, you can entrust this issue to specialized, most often law firms. They will register you on a turnkey basis quickly (from five days to two weeks), but expensive - from 800 to 1800 UAH. You can easily find such firms by entering the query “registration of a private entrepreneur, SPD, FLP” into the search engine.
An ideal option for placing your own shop is the caretaker's house, which may already exist at the building of the cooperative's board, or an empty pavilion (these are often found in the vicinity of the dacha administration building). It is even better if there is a shift watchman in it around the clock. In this case, most likely, it is not necessary to issue a permit to establish a LFA. But first you need to find out such a moment: what is the intended use of the land plot under the already erected gatehouse. The main thing is that it should not be framed as a dwelling (which is unlikely), and in the title document for the land there was a clause providing for the placement of retail space. It will be enough for you to draw up a lease agreement with the cooperative and notarize it (since you are an individual). It is better to draw up a contract for at least a year: even considering that you are unlikely to trade in winter, but you still have to pay for rent, it is better to insure yourself against interceptors. And suddenly things go like clockwork.
Room and place
A prerequisite for opening a store is a positive conclusion from the state service of sanitary and epidemiological supervision, as well as the fire safety service, that the premises meet the necessary parameters and standards. The size of your kiosk depends on the range of products you intend, and its sales area can be from 10 sq. m, but better - 20 sq. m: suddenly develop, and you can afford to trade alcohol.
It is best to locate your shop at the entrance to the cooperative: summer residents will be able to overstock everything you need and will not go to competitors on the way to the forest or to the river. Ideal if the entrance to the sites is located near the highway. Here you can count on motorists passing by and even organize a complex additional services, for example, selling soft and hot drinks, bundles of firewood, etc.
The premises can be rented from a gardening partnership (if any) or a ready-made stall can be put up. It is quite possible to agree on a lease for 500 UAH. per month - the cooperative will be satisfied and will certainly be able to pay off the accumulated debts from those who do not want to regularly pay for electricity. But the desired house will have to be brought into a divine form, repaired, otherwise you can not count on the permission of the sanitation station. And, of course, you will need to hang a sign "Shop", or better - come up with some fun name for your offspring like "Dream of a Summer Resident". It is very expensive to buy a new stall - up to $1000, a second-hand one is cheaper - up to UAH 5000, but you still have to bring it to mind and invest money.
You can do without sewerage, but electricity is necessary (so take care of electrifying your kiosk, connecting a cable to it - a local electrician will do this for 50 UAH, and you will pay for everything to the cooperative's accountant on a monthly basis "on receipt"). At the very least, you will have to buy a counter. However, as well as think over the option of signaling: even if the watchman or security guard is constantly on duty, they are not required to monitor the safety of the goods in your store. There is a good modern option: a stand-alone device that consists of a powerful siren and a GSM dialer. Turnkey installation will cost from $500.
Equipment
Trade equipment you will need traditional for all small shops: shelving, showcases and refrigerators. If you are going to buy a ready-made trading kiosk, then it should already be equipped with shelves. You can build them yourself (then you have to spend another amount on chipboard, plastic lining, fasteners). But you can do without a cash register, since its presence is not necessary for single tax payers.
Used equipment will significantly reduce the cost of organizing a store. For example, an ordinary used refrigerator in a fully working condition can be bargained for 50-100 UAH. subject to self-delivery. A used refrigerator-showcase is offered for 500 UAH. You will need two of these: for drinks and dairy products, ice cream or sausages. New equipment will result in an amount of 2000 UAH. up to UAH 10,000, and it is unlikely that this is relevant in your case: everything should be simpler, the main thing is that it works.
Topic Tips
When concluding an agreement with suppliers, ask if they provide temporary, that is, free use, along with their products, and refrigerators. This is a good way to save on equipment, but on one condition: only their products should be placed in these refrigerators. When signing the relevant contract, carefully evaluate the serviceability of the equipment, since in the event of a breakdown of refrigerators and freezers, you will repair them at your own expense. Remember that at any time a representative of the supplier company can swoop in and check how you comply with the terms of the contract, and otherwise can break off all business relations with you, or even fine you. Again, carefully read what is written in the contract about this.
Power outages often occur in dacha cooperatives. Therefore, it will be necessary to think about an autonomous substation. Its cost can result in 10 000 UAH. Otherwise, it is worth considering options for the “evacuation” of delicate goods in case of force majeure with light. For example, to negotiate with the owners of cottages with autonomous power supply or just stock up on cooler bags.
Product
Grocery stores tend to be one-stop shops. Food products make up to 80% of the assortment. Most hot commodity- sausage, canned food, mayonnaise, ketchup and other products for quick snacks (builders will be your frequent customers during the week). In summer, of course, ice cream and drinks. Also in the assortment there may be household items (dishes, including disposable dishes, napkins, garbage bags and just bags - all this is purchased at wholesale warehouses), detergents and hygiene products, pet supplies. Goods for outdoor activities, for example, for fishing (the most profitable product is bait, a handful of red worms flies away for 5 UAH, the main thing is that your dacha is in the fishing zone), gardening (seeds, equipment and, of course, gloves) may be in some demand. , or small building materials (nails, dowels, etc.). But everything that isn't food products, should be placed in a separate sales area (at least on separate racks, away from the main product).
You also need to take care of the purchase of products in advance. You can buy it in wholesale and retail supermarkets, you can enter into contracts with wholesale bases. The markup on goods can be up to 20%, more - it is unlikely to work.
Delivery of the entire range is also likely to fall on your shoulders: suppliers with relatively small volumes of purchases are not very interested in you. Therefore, you will either have to be torn between the base and the store, or hire a person. The best option is a family contract. True, often suppliers, such as ice cream makers, take care of the delivery of a delicate product (they can throw goods on the way to another locality).
Topic Tips
Be sure to walk around the cooperative and ask what goods summer residents need in the first place.
Experienced merchants will surely tell you that it is most profitable to trade vodka and cigarettes. But there is a big “but” here: a license and permission to retail these goods cost a lot of money (for alcohol - 2000 UAH per quarter and 8000 UAH per year; for cigarettes - 500 UAH per quarter and 2000 UAH per year plus registration), and low turnover in your shop for nothing in life will not allow them to "recapture", and even more so to earn. In addition, in accordance with the requirements of the SES, in order to sell alcohol, you will need a room with an area of at least 20 square meters and with a foundation. In addition, there is a fixed manufacturer's price for cigarettes, and you can't go wild here. Some manage, of course, to sell vodka from under the counter, but keep in mind that there are well-wishers, primarily in the person of angry wives and old men, who will quickly report where they should be, or even go on to sabotage. So do not give in to the temptation of illegal trade in alcohol and cigarettes: it will be more expensive.
Bread in summer cottages is in great demand. But it turns out that the most difficult thing is to negotiate purchases at cost with bakeries: there is a well-formed monopoly here, small wholesalers are not customers for them, and the queue for deliveries is scheduled for months ahead. So this issue needs to be dealt with separately, to go to the sales departments, to be able to agree on favorable conditions for some benefits for themselves. If it doesn't work out, you'll just have to cheat on the price of "urban" bread.
Staff
It is great if there is a shift watchman in the gatehouse you have chosen around the clock. It is possible to agree with him that he concurrently perform the functions of a seller. Additional 300-500 UAH. to the salary of the watchman he will not be hindered. If you or your family members are not ready to devote themselves to the smooth trade in the country, you will have to hire a salesperson. He must have a sanitary book issued in accordance with all the rules (for food trade). You will pay his salary according to the principle “as you agree”. As a rule, for 1-1.5 thousand UAH. there are people who want to work in the resort area, especially if they have their own dachas and a reservoir nearby, where you can swim in the evening. In order to act within the law, and not just pay for work in cash without registration (most often they do this, going at a certain risk of being fined by the tax authorities), the easiest way is to register the seller as a single tax payer and draw up an employment contract with him. Or register the employee in accordance with all the rules, but agree with him on the deduction from his salary on a monthly basis of the costs of paying all taxes for him. Maybe he will agree.
Running goods. Bread is in demand among summer residents, but it is difficult to negotiate with suppliers
How much will your business cost
Start-up costs
We decided to entrust registration (PE, SPD, FOP) and permission to a specialized law firm - this will speed up the process and help avoid the costs associated with speeding up the issuance of documents. For their service we pay the average price in Kyiv - 1000 UAH. To obtain permission to open a retail outlet, you will have to pay the following state payments: coordination with the SES - 55 UAH, with the fire department - 500 UAH, an insurance contract for the premises in case of fire - 400-600 UAH. We will also entrust this to a specialized company and in total we will pay about 1750 UAH.
As a premise, we consider an existing building on the territory of the cooperative. Repair and equipment (counters, racks) of a kiosk of 20 sq. m (based on an average calculation of 250 UAH per sq. m) and taking into account the walls, floor and ceiling (multiply by 6) can result in 30,000 UAH. Refrigerator or freezer we take for temporary use from the supplier of the goods free of charge.
For a normal turnover, it will be necessary to purchase goods for at least 10,000 UAH. (of course, bet on products with a long shelf life and in the package). But be prepared for the fact that almost all of your profit will have to be invested in a new product.
Suppose your dacha cooperative is located 30 km from Kyiv plus the cost of gasoline in the city. You have a Daewoo Lanos, which "eats" an average of 8-11 l / 100 km. In a month, for such weekly trips, you will need 40 liters of gasoline, which is 240 UAH. When you organize a business, you will have to travel - you will wind 100 kilometers, which is 600 UAH.
Rent from 500 UAH.
Registration 1000 UAH.
Single tax 200 UAH.
Paperwork UAH 1750
Repair and equipment of the premises 30 000 UAH.
Transportation costs 600 UAH.
Alarm 3000 UAH
Signboard (1 sq. m PVC) 400 UAH
Electrical connection (including meter) 450 UAH.
Starting purchase of goods 10 000 UAH.
Unforeseen expenses 5000 UAH.
Total: 52 900 UAH.
Expenses
Rent of premises from 500 UAH.
Single tax 200 UAH.
Monthly purchase of goods 25 000 UAH.
Payment for electricity (1000 kW x 30 kopecks) 300 UAH.
Transportation costs 240 UAH.
Salary to the seller 1500 UAH.
Total: 27 740 UAH.
We consider income
The cooperative has 1000 plots. The shopping peak will fall on Friday, Saturday, Sunday. During prime time, say, 25 people a day will come to your store to shop. During the rest of the week it is good if 10 people come in a day. In total, the average number of buyers per week is 115 people. As interviewed dacha businessmen told us, average cost purchases - 50 UAH. Total, per week 5750 UAH. plus a 20% cheat (1150 UAH), we get 7900 UAH. in Week. In a month, our income will be 31,600 UAH.
Calculate profit per month
Income 31 600 UAH. minus monthly expenses 27 740 UAH. = 3860 UAH.
We go to zero
Expenses at the start 52 900 UAH. divide by 3860 UAH. = Approximately 1.3 years later.
Interest in agriculture, including personal gardens, dachas and household plots is not weakening. Products for gardeners and gardeners are in high demand, and against the backdrop of modern opportunities, Russian entrepreneurs this demand can be successfully satisfied and make good money on it
There are 5,353 stores for gardeners in Russia on Yandex maps, and according to the Federal Property Management Agency, there are more than 20 million families of gardeners and gardeners in the country. Let's try to figure out whether this means that opening a store for gardeners is a profitable and relevant solution, and also that needed to run this business.
Regulatory aspect
To sell goods for the garden and garden, you need to draw up a business plan, after which you need to decide on the legal form. Sole proprietorship or LLC, if you plan to open it yourself small shop, then it will be quite enough to register individual entrepreneurship.
As types of activities according to the new classifier OKVED2 OK 029-2014, which is valid from July 11, 2016, the following are suitable OKVED codes:
- 47.52.6 Retail sale of horticultural machinery and equipment in specialized stores;
- 47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores.
Next, you need to decide on the taxation system; for individual entrepreneurs, the single tax on imputed income (UTII) or the patent taxation system (PSN) will be optimal.
In addition, it is necessary to find a room, notify Rosprotrebnadzor of the start of activities, comply with the requirements of fire safety legislation, arrange a buyer's corner, order equipment (showcases, racks, furniture, appliances) and goods, hire sellers.
Business Relevance
To deal with the question of whether it is relevant to open a store for gardeners in modern Russian realities, one should pay attention to the state of the horticulture and horticulture industry as a whole.
Institute research data marketing research GfK Russia showed that the share of Russians engaged in growing crops on subsidiary plots increased by 7% over two years and amounted to 46%.
Thus, due to the weakening of the ruble, agricultural goods for Russians have become unprofitable for purchases from foreign suppliers. According to the preliminary results of the All-Russian Agricultural Census (VSHP), Russian newspaper reports the following facts:
- watermelons, cherries and grapes began to be grown in the Arctic;
- in the Leningrad region began to grow bananas;
- grapes are grown in Siberia, its seedlings have even been delivered to Scandinavia;
- in Stavropol resumed the tradition of growing cotton;
- and in the Crimea resumed production essential oils coriander, lavender, sage.
All this suggests that interest in agriculture in the country is not weakening, but, on the contrary, is actively gaining popularity. In view of the crisis, more and more Russians are trying to save on food by growing fruits and vegetables in their own gardens, summer cottages and household plots. And the Yandex search engine monthly fixes more than two million (!) search queries for the word "seeds". So there is definitely a demand in this business segment, it remains only to correctly organize the offer.
On-line or off-line
A logical question arises, which is more profitable: to open an online store of goods for the garden and garden or a stationary point of sale. On the one hand, it is easier to open an online store:
- you can start with small volumes, gradually increasing them;
- no need to rent a room;
- hiring sellers is not required;
- You can work to order and not keep large batches of goods.
But on the other side:
- there is very high competition in the online segment - for the query "online seed store", Yandex search results provide more than 19 million results;
- many goods are of low cost: seeds, packaged soil, small garden tools, for small orders, the delivery cost will exceed the price, and this, of course, is not profitable for consumers. Another thing is to buy a couple of bags of seeds and a plastic watering can in a nearby store for gardeners and gardeners on the way to the dacha.
Alternatively, you can combine both of these formats, that is, open a stationary outlet and an online store or website. Visitors will be able to get acquainted with the assortment and, if necessary, order rare types of seeds, seedlings or necessary garden equipment, as well as place an order on the website with subsequent pickup from a stationary store or delivery around the city.
Store location
Forums for gardeners and gardeners provide extensive food for thought about where it is most profitable to open your store. Opinions are leading that it would be optimal to choose a room for trading goods for the garden and garden:
However, one should also take into account the fact that experienced summer residents begin to prepare "sledges in the summer", that is, they buy seeds for spring plantings in winter, because they know that in the spring at the peak of the season there is a rush and long queues in such stores. That is, the third location option is places of large crowds of people:
Range and concept
At the stage of choosing the concept of the store, you should decide on the specialization of the store. It will be a small shop selling seeds, soil, seedlings, fertilizers and everything related directly to plants. For a store of this format, you do not need too large a room and a complex shop equipment to place goods.
Or the emphasis will be placed on garden tools: lawn mowers, walk-behind tractors and more. The value of the initial investment directly depends on this choice.
Garden tools store in Samara
The third option: a large store, the range of which amounts to thousands of items: from seeds, fertilizers, films and polycarbonates to protective goods: gloves, overalls.
In any case, it is advisable to diversify the assortment by adding goods for recreation. After all, people not only work in summer cottages, but also have a rest. As an option to add to the sale: small barbecues, smokehouses, coals, wood chips, disposable tableware and tablecloths and other accessories necessary for rest.
Interestingly, the owners of one of the shops for goods for the garden and garden noticed that in their store, located in close proximity to holiday village, for several seasons in a row, plastic barrels for irrigation have been in high demand. It turned out that summer residents do not use them for their intended purpose, but for ... pickling cucumbers.
Another option is a store selling wrought iron furniture, garden decor. For example, Hitsad offers to purchase a franchise of a store of this format.
The product range is as follows: garden figures, planters and flowerpots, garden furniture, garden decor, interior forging, flower stands.
Franchising offers are divided into three packages: initial, basic and advanced.
- Lump sum from 100 to 300 thousand rubles, depending on the selected package.
- The monthly amount of royalties is fixed and amounts to 5 thousand rubles per month.
- It is necessary to buy goods in the amount of 3 to 8 million rubles a year. (also depends on the package).
- Possible markup on goods from 87 to 120%.
- The company conducts training for partner personnel, provides a regional Internet showcase, performs SEO promotion and technical support marketing materials are provided.
- For packages basic and advanced, automation of the point of sale and the departure of specialists are provided.
- For the extended package, it is also possible to order and sell exclusive goods.
How to make friends with seasonality
Undoubtedly, the Everything for the Garden store as a business has a pronounced seasonality. In the spring, in connection with the beginning of the summer-garden season, there is a peak, which subsides significantly by summer, and in the fall and winter, the downtime period begins. To minimize seasonality, one should not be limited only to inventory, seeds and seedlings that are relevant in the summer season.
No less popular are indoor flowers, seeds of rare plant species, pots, dressings and fertilizers for them.
By the autumn-winter season, it is advisable to add covering films for heat-loving trees and shrubs, cans and lids for preservation, plastic ice rinks for children to ride, etc.
Markup, vendors, and required actions
As for suppliers and margins, you can order seeds on Chinese sites. This begs the question, why don't gardeners themselves order seeds there? The fact is that some types of rare seeds can only be ordered in large quantities - from a hundred bags of 20-50 seeds, it is clear that the owner of a small summer cottage who wants to plant, for example, blue spruce, does not need 5 thousand seeds. And for the owner of a garden goods store - just right. Moreover, many seeds do not require special conditions storage and storage periods are quite large, and the markup for such products is 300-1000% (!).
This is just one of the examples. But for those who are planning to open a garden supplies store, the following steps will help:
- studying the range of competitors;
- analysis of demand in your city;
- familiarization with the proposals of domestic and foreign wholesale suppliers;
- visits to specialized exhibitions (information about them can be found on the Exponet.ru website);
- communication with entrepreneurs who have already achieved success in this field, as well as with summer residents and gardeners (representatives target audience) on thematic forums;
- competent establishment of advertising channels, such as: ads on Avito, social networks, electronic directories, media, contextual and other types of advertising.
And then the store will have every chance of becoming a real paradise for summer residents, and its owner will bring considerable profit and pleasure from realizing the correctness of the choice made.