How to open a bakery for a beginner entrepreneur. Your people are in key positions. Bakery marketing options

A mini-bakery is a small-scale enterprise specializing in the production and subsequent sale of baked goods. Quite often, bakeries are a private enterprise, both independent and part of a business, such as a hypermarket. In some cities, there are even entire chains of bakeries that sell their own product even from mobile outlets. True, as practice shows, start-ups and newcomers to entrepreneurship are seduced by financial gain, forgetting that this “game” is one of the toughest.

What is this business plan for?

Trite, but the saying: “measure 7 times, cut 1” is just perfect here. This principle also applies to bakeries.

What do you think, if the idea of opening a bakery is glimmering in your head, then what will be more important for you: a tidy sum of money, the cheapest rent for the premises, or a professional team that is always ready to complete tasks? I would like to upset you - the answer will be: "all at once." In our case, we have to talk about a fairly common in modern business concept of a business plan.

A well-written business plan is not only the key to investing, but also the key to the successful development of your entire enterprise.

In general, a business plan should be understood as a document that takes into account all aspects of the advantages and problems, and possible ways to solve them. Moreover, in addition to the verbal picture, numerical indicators sufficient in terms of volume characterizing the costs and benefits of a particular process, procedure, investment are implied.

A business plan is a kind of look into the future today. That is why planning is a categorically important process that lays the foundation for a “bright future”. In addition, writing it is the first step, the first step in starting any project designed for success.

Market analysis, competitiveness assessment

It is worth noting that the business plan involves taking into account most of the features associated with the business at the moment and in the future. Considering that a bakery is a very interesting and exciting project, it must be taken into account that without competition in the business plan for the production of bread and bakery products not enough.

Naturally, competition forces business participants to grow and develop, leads to the creation of new interesting products, and reduces the cost of the product. Therefore, it is in the hands of both the producer and the consumer.

Active growth in the number of mini-bakeries on this moment not yet. Yes, from time to time, next family impromptu appear somewhere, but to a greater extent they are designed for good luck or built on the personal interest of the owners. Metaphorically speaking, pseudo-French bakeries are growing by leaps and bounds. Most of them are not able to hold on open market and a few months.

Despite this, the market for quality and successful bakery cafes is still on the rise. If we take into account the statistics, then France has one bakery for every 5,000 inhabitants. Of course, to talk about such a demand for domestic market currently not required.

How to open a bakery from scratch (selection of the registration form, what documents are needed to open a mini-bakery)

Before you open a mini-bakery from scratch, you need to go through some bureaucratic procedures.

It is well known that in order to carry out activities, an official company registration. In this case, there are two options for the development of events: either. If an entrepreneur is a smart person, and his thoughts are focused on obtaining his own benefit, then he will register his activity as an individual entrepreneur. In this case, there will be less hassle with paperwork, and the registration process will be easier and cheaper.

An LLC must be registered if you plan to conduct a joint business. This option is more reliable and justified.

Provision of services to the population: .

Bakery marketing options

Sales organization will require:

conclusion of a supply agreement with several points of sale with the possibility of the fastest possible delivery;
contracts with wholesalers. This will limit you from the need to organize a sales market, and also bring economic benefits (there will be no need to maintain vehicle, driver and car mechanic);
outbound trade. In this case, mobile outlets (vans) will be needed. This option is the most troublesome, since for its implementation, in addition to buying a van, you need to obtain a special permit to trade.

Mini-bakery promotion

To promote a business, you need to invest a certain amount Money in unwinding. In this case, it is impossible not to note the merit in this matter promotional activities.

Although the initial promotion will cost a pretty penny, thanks to a well-thought-out mini-bakery business plan with calculations, all costs can be distributed evenly, which will reduce the financial burden and start making a profit as quickly as possible.

Is it profitable to open a bakery (how much does it cost, what are the profitability and payback)?

You can not ignore the most important component of any business plan - its financial part.

So how much does it cost to open a bakery from scratch?

Expenditure part will include the following items:

company registration and purchase necessary equipment— 600,000–1,200,000 rubles;
funds that are needed to repair the premises - 80,000–100,000 rubles;
furniture costs - 50,000 rubles;
rent for premises - 850,000–900,000 rubles per year;
payment for energy and utility bills - 150,000–200,000 per month;
staff salary - 1,500,000 rubles per year.

A mini-bakery produces from 0.5 to 1 ton of bakery products per day.

Profitability mini-bakery depends on the amount of baked bread and the price for it in different regions of the country. On average, the profitability of a bakery is 25–50%.

Payback period- 2-3 years.

Summing up, we can say that the correct development of a business plan for opening a bakery, taking into account a well-thought-out marketing system and focusing on the interests of the client, will quickly recoup the investment. In this case, the success of a businessman will be the thoughtfulness of his actions based on strict adherence to the business plan, taking into account timely adjustments.

Bread is a commodity in constant demand. People may not buy some products due to their taste preferences, but hardly anyone can refuse bread, and even if it is incredibly tasty, fresh and still warm, then even more so.

When the costs quickly pay off, and after a few months your own bakery begins to bring high and stable income. Do not forget about the popularity of such income and take this into account when opening your own mini-bakery. How to open a mini-bakery from scratch - read below.

Before you start making and selling bakery products, you must perform a number of actions:

Register your activity.(less reporting is required here), but if there is a companion . Need to specify retail- as an additional, and production - the main one. If the activity is already registered, you should check for the presence of a code in the list of activities that allows you to engage in such a business and, if necessary, add it.
Find suitable premises and make repairs if necessary.
Purchase and connection equipment.
Obtaining a permit documentation.
Purchase raw materials.
Business start.
Advertising.

Mini bakery business plan

To open your own bread shop, you need to get great amount documents, find a place to work, find qualified employees, high-quality equipment, and only after solving these issues, you can start the production of bakery products.

Where get the necessary papers, what requirements the premises must meet and other important nuances you will see below.

Paperwork

To start the "bread business" you need to get a whole a set of permits from the fire inspectorate, Rospotrebnadzor, SES.

You will also need to conclude contracts for disinfestation and disinfection, garbage disposal. Certificates of conformity for products, sanitary books of personnel must be located on the territory of the bakery.

room

How to open a successful mini-bakery? The most profitable place for a mini-bakery is the territory of a large shopping center.

The administration of such a building will be happy to provide you with the necessary premises, because the delicious aroma of freshly baked buns helps to attract customers. Hundreds of people pass there every day, many of whom are tired of shopping and often look for a cozy place to relax with a delicious menu.

If this is not possible, it is necessary to choose crowded places near institutes, schools, schools, bus stops, metro, cafes, the same shopping centers. The more people pass by the bakery every day, the higher its income and fame.

Requirements for the bakery area:

Area from 80 to 150 sq. m.
Sewerage, ventilation, water supply (presence of cold and hot water is obligatory).
The floor must be covered with tiles, walls up to 165 cm from the floor must be painted in light paint or tiled. The ceiling and the rest of the walls must be whitewashed.
Toilet and sink for employees.
Place for employees to eat.
Warehouse availability.
It is forbidden to use cellars to open a bakery.

Staff

Employees of the institution must have medical books. Minimum staff employees include:

a technologist who monitors proportions in recipes;
bakers (minimum 2 people);
seller (part-time cashier);
cleaning lady.

On the initial stage this number of people will be enough. Then it is desirable to expand the staff to be able to work in shifts. You can either hire an accountant or contact an accounting agency.

Equipment

To equip a bakery, you will need to purchase:

1. Trade equipment:

Cash machine.
Showcase (for the location of the assortment for sale).
Cabinets or drawers for storing goods.
Office equipment and furniture.
Safe for money, documents.

The total cost of equipment for sale will be an average of 150,000 rubles.

2. Production equipment:

Dough mixer 300 000 rubles.
Proving cabinet 50,000 rubles.
Furnace 650,000 rubles.
Surface for cutting dough - table 50,000 rubles.
Trolley for baking 13,000 rubles.
Dough rolling machine 23,000 rubles.
Flour sifting machine 10,000 rubles.

Purchase of raw materials

The main raw material for the bakery is flour and you need to choose the highest grade. Savings in this business can affect the business, people will not want to buy low-quality products.

It is recommended to buy from factories only in a situation where you need large quantities and have somewhere to store them. To not have to create special conditions for the storage of flour, you can negotiate with wholesalers-intermediaries on regular deliveries.

At the output, the weight of the product due to various additives will be 30% more than raw materials - this must be taken into account when calculating the required amount of flour. In addition to flour, sugar, salt, milk, eggs, yeast, nuts, spices, jams, thickeners and other additives must be purchased. The volume of purchases depends on the range of products and their recipes.

Sales of products

There are two ways to sell finished products:

Through grocery stores. To do this, you will need to bypass many grocery outlets and offer your services. You need to go immediately to the director with product samples and certificates. When there are those who wish, you will need to draw up a contract for the import of products and prescribe the main points in it: price, volume and regularity of deliveries.
Directly from the bakery. In this case, it is important to take care of a convenient entrance and approach to the institution. The presence of large office buildings, centers, institutes will increase sales.

Advertising

If there is no extra money for advertising, you can limit yourself to word of mouth and the distribution of leaflets, which you can do yourself. On advertising brochures, it is desirable to print the most appetizing copies of the available buns and tell the consumer about the unique offer.

The bakery should have its own "chip", which distinguishes it from the rest, for example, a cup of coffee for the purchase of three buns or a bun with unusual, incredibly healthy additives. Turn on your imagination and create - this will make it easier to attract customers.

Peculiarities

Khlebny is a profitable business and it is not surprising that every year there are more and more people who want to make money on it. Do not be afraid of competition, yes it is high, but the demand for bread is rather big.

High-quality, tasty products and reasonable prices are the key to success in this in the bread business. People are more willing to go where they are ready to sell fresh, warm rolls for a reasonable price than to supermarkets that offer, at best, yesterday's bread.

The production of loaves is not new and large factories they are not afraid of competition since their supplies have been established for a long time and it is unlikely that anyone will renew contracts with a small, unknown bakery. Therefore, in the bakery business, it is better to focus on the production of delicious pastries.

And the more diverse its range, more unusual form and design, the better it will be bought. All kinds of additives will make the bun even more desirable for the sweet tooth.

Profitability

Business in bakery products is not a simple matter, but with a competent approach it is very profitable. Of course, you need to invest a lot in it, but only a good start will help to get satisfactory results.

How much money do you need to open your own mini-bakery?

Renting a room of 150 sq. m. will cost an average of about 75,000 rubles per month.
Equipment costs will be about 1,250,000 rubles.

Figures are approximate in different areas may increase or decrease.

It is more profitable to establish the production of various bakery products, since the sale of only bread will delay the payback of the business for several years, while the profit from the sale of baked goods reaches 50-70%.

After the opening of the bakery, new expenses will appear: processing the premises, purchasing raw materials, and so on. With stable work, you can begin to expand the range, install tables and chairs where visitors can have a snack with freshly prepared pastries with hot tea.

It is not easy to start a bread business, large financial investments, a large and constantly growing competition is the reason for this. But with a decisive approach, a thorough study of the market, choosing the right place where there will be no other similar establishments in the neighborhood, but multi-storey buildings with numerous offices will be located, you can quite firmly settle in this business and start making decent money.

Mini-bakery, from personal experience- watch video instruction successful businessman from Moscow:

bakery, confectionery always in demand, these products are regularly bought by all segments of the population. If you draw up a competent business plan and properly organize the business, a bakery, even in a mini-format, can become a highly profitable business.

Mini-bakery at home

A bakery from scratch can be opened in several formats:

full cycle workshop;
specially equipped part of the kitchen.

The choice should depend on the expected production technology, scale and desired assortment. A mini-bakery at home can operate in full (includes all stages of bread production) or incomplete cycle (when products are baked from frozen semi-finished products). If the first option is chosen, then a minimum of 80-90 m² of area will be required. Bakeries of this format, as a rule, produce branded confectionery products, form a wide range of bakery products with a capacity of 120-150 kg / hour. Owners get control manufacturing process, independently form an assortment.

If you open a bakery operating in a part-time format, you can easily create a wide range of products, they are characterized by waste-free, clean production. Even 35-40 m² will be enough for work. The capacity of such a small enterprise is enough to produce 0.2-5.0 tons of bread per day. The advantage of such an organization of work is that there is no need to purchase raw materials for making dough. Using the equipment is simple and convenient, additionally no complicated technical devices are required. It also significantly reduces the impact human factor, amount finished products much easier to control.

Advice: there is no pronounced difference in taste between baking from semi-finished products and fresh dough, because blanks are usually prepared from natural ingredients, without flavor enhancers.

Mini-bakeries opened at home from scratch have many advantages:

do not require huge investments;
they can be opened even in the home kitchen;
allow you to work without dependence on intermediaries, which allows you to form favorable prices for customers and achieve high business profitability;
enter into direct contracts with suppliers of certain raw materials;
owner gets more possibilities attract potential buyers(promotions, organize demonstrations of the baking process for advertising purposes);
you can freely vary the range depending on the interests of the buyer and resources.

The owners, referring to experience, emphasize that in order to ensure high profitability of the business, it is important to choose the right location in advance outlet(passability of people should be high). Even if not start-up capital, you can organize, for example, do dropshipping, writing texts to order, making gifts, decorative soap, confectionery (cakes, cupcakes) to order.

How to open a mini-bakery from scratch?

Before opening mini-bakeries from scratch at home, it is important to solve the issue of marketing finished products and the prospects for countering competitors (and there will always be at least 2 of them - mass producers, for example, bakeries and retailers). It is also important to choose the right or LLC. The best option for choosing a taxation system is UTII, the alternative is STS 6% or 15%.

You will also need a quality certificate and permission to production activities, a conclusion on the compliance of the premises and equipment with fire safety requirements, permission from the environmental inspection. It will also be necessary to hand over samples of pastries for analysis to the laboratory. It is important to remember that every employee of a mini-bakery is required to have a medical book. will be held no more than once every 3 years. The inspection plan can be found on the website of the Prosecutor General's Office of the Russian Federation or on the website of the Office of Rospotrebnadzor.

An important issue is the formation of the assortment. It should be varied and interest buyers. To maintain their interest, it is necessary to focus not only on quality and price, but also on the formation of new taste qualities, fillings, and forms of baking. The mass product of ordinary stores will never be able to compete on equal terms with the quality branded products of mini-bakery.

Advice: according to bakers, it is possible to create new tastes using natural baking mixes. For example, a culinary additive made from rye flour, heat-treated malt gives baked goods a dark color, a special taste and aroma. Also, the mixtures extend the shelf life, improve the quality of products and allow you to optimize the production technology (dry sourdough helps bread rise not in 3, but in 1 hour). In addition, their consumption is very small.

How to open a personal mini-bakery? The algorithm of actions looks like this: registration of a mini-bakery, search and preparation of premises, selection and purchase of equipment, search for personnel, registration of permits, purchase of raw materials, start of work. For this, you will also need permits and careful preparation of all stages. One of the most important aspects- the choice of a place with good traffic, a comfortable position of the room.

What advantages should mini-bakery owners have in the competition:

Quality and freshness of products.
Range.
More favorable price.
Quality of service.
Design decoration of the point of sale (this can be done with your own hands without large financial costs).

To open profitable business, it is worth paying special attention to some typical errors:

lack of a clear strategy for the development of the case, inconsistency in actions;
insufficient funding;
the sales market is not prepared at the initial stage;
lack of competitive offers for the buyer.

What equipment do you need for a bakery?

You can open a successful full-cycle bakery only if you have high-quality equipment: pastry tables, trolleys, flour sifter, dough mixer, dough divider, croissant and baguette molding machine, proofer and oven (hearth, rotary), trays, stainless steel trays steel, culinary tools (knives, brushes, scrapers, special utensils). Also, various units will be additionally needed, for example, a lift with a bowl tipper, a seamer.

For part-time bakeries, less equipment will suffice. The main thing is to have a proofing cabinet for defrosting semi-finished products, an oven, a refrigerator for storing blanks.

Equipment for a mini-bakery - ready-made kits

Before you open a bakery, it is important to choose quality mini-bakery equipment from scratch. It is not necessary to buy it individually, there are ready-made kits for sale. The average price is 2800000-5666768 rubles. Turnkey mini-bakeries are produced on the basis of a gas, electric or diesel oven. They include the following equipment:

oven (rotary gas, electric or diesel);
proofing cabinet;
shelving trolley;
sifter of loose products;
dough mixing machine;
rolling bowl;
additional (hearth sheet, cassette of bread forms) and auxiliary - a production table with a table top, desktop, floor scales, a tray trolley, a bread tray.

An indicative table of utility costs for bakeries operating on the basis of ready-made sets of equipment:

Costs directly depend on the configuration of the equipment and its capacity.

How much does it cost to open a bakery?

On average, to open a full cycle mini-bakery from scratch, you will need 1,500,000 rubles. with a production volume of 45,000 kg per month. To increase sales, assistants may be needed (key workers 4, specialists 2, clerks 2, support workers 4), making the costs high. It is also important to navigate the prices of equipment, the average price:

oven (900 thousand rubles);
dough mixing machine (380 thousand rubles);
proofing cabinet (60 thousand rubles);
dough sheeter (30 thousand rubles);
cart for baking (15-19 thousand rubles);
table for cutting dough (60 thousand rubles);
flour sifter (14-15 thousand rubles).

Electricity costs average 75 thousand rubles. (18,000 kW) per month. Also, monthly expenses include the rental of premises - in the region of 10-15 thousand and the purchase of raw materials (with a volume of 1500 kg of products, about 500 thousand rubles will be needed). It is important to take into account the cost of auxiliary materials (packaging film, labels) - about 40 thousand. The net profit under such a project will be about 125 thousand rubles. and it pays off in an average of 12 months. The higher the throughput of the outlet, the greater the profit.

If you open a bakery in the home kitchen, the costs, of course, will be lower, the purchases of raw materials are made in lower volumes, but the productivity will also be lower, the payback period will increase.

The bakery business is considered one of the most highly profitable. Experts say that with any forecast of the market development, its profitability cannot fall below 25%. The largest segment of this market is occupied by mass products (bread, bagels, crackers, confectionery), non-traditional offers (lavash) are in second place, followed by dietary baked goods and 5% of the market belongs to elite products. It is in the last segment that a mini-bakery can make itself known best by offering a unique product to the buyer, and reasonably form a high margin. On average, investments can be recouped within a period of several months to 1.5-2 years, depending on the scale of production and its resources. Home bakeries with minimal capital investment will take a little longer to pay off.

Bakery as a business - reviews

Denis:
The bakery has been operating for the seventh year. And, despite the difficulties, I am satisfied. During the work, we had to transfer production 3 times and change the location of the outlet. Most positions in the assortment are occupied by baked pastry pies with various fillings, puff pastry products. I easily sell about 2,500 units through dozens of stores.

Igor:
A few years ago, I managed to open a mini-bakery at home, but it didn’t work out. Disappointed and already counting the losses. But on the advice of a friend, he closed for a while, together with specialists he drew up a business plan, corrected the mistakes and restarted production. I have been working for myself for a year now and I consider opening a mini-bakery profitable business(if you approach it competently and form a sales market in advance).

Natalia:
Its own mini-bakery at home has been operating for the second year, but remains actual problem sales. It seems that everything was thought through and calculated, but this moment is still not fully resolved. Probably, it was worth giving it more attention at the start and working according to a business plan, and not blindly. But I'm still satisfied with the salary, there are many regular customers who even come to your home.

For many people who want to invest in own business, opening a confectionery bakery will be the best solution. Despite fierce competition in this segment, with a competent marketing strategy, you can take a strong position in the market and reach a good profit. In this article, we present a detailed business plan for a confectionery bakery, where we will justify the feasibility of the project, calculate the payback period and profitability.

Even a mini bakery can bring stable income 80-200 thousand rubles a month. This type of entrepreneurial activity is attractive, first of all, by the stability of demand. Despite fierce competition, this niche is not completely filled, and with quality products, a large assortment and well-established sales channels, you can count on success.

Against the backdrop of large players who present bakery products in a very meager assortment, mini-bakeries respond faster to seasonal customer preferences, trends in the culinary world, etc.

Why write a business plan?

Many novice entrepreneurs make a very common mistake and start a project without a thorough market study, analysis of the competitive environment, drawing up a production and financial plan.

This threatens with serious financial costs and maximizes the risk. If we talk about the business related to the production of bakery products, then for many novice businessmen it may seem simple. The production technology itself, distribution channels are all simple and understandable even for novice entrepreneurs. But do not forget about the weaknesses of the project, about its risks, which can cause serious damage to the business.

With a competent business organization, with a well-developed marketing strategy, you can quickly reach payback and good profit. A lack of weaknesses, ignoring strong competitors, on the contrary, will lead to losses and business closure.

Project Summary

The section reflects the relevance of the business idea and the feasibility of doing business in this direction.

The aim of the project is to open a confectionery in the city, which has a population of about 300,000 people.

The advantage of this business idea is a very wide target audience, which can be further expanded by offering confectionery products for different groups population.

The main advantages of a mini bakery are:

wide demand for the product;
demand stability;
wide target audience;
high profits in the long term;
opportunity to develop business and offer related services;
business profitability of 20-30%.

Flaws:

high competition;
dependence on external factors;
perishable goods.

This type of business is characterized by a wide and stable demand.

Depending on the business format, you can count on a profit of 100-200 thousand rubles per month. But considering small investment, this article will focus on mini-bakery, where the main focus in the assortment is on baking confectionery.

Regardless of the season, holidays, etc., people consume a large number of goods in this segment, which is an undoubted advantage. But do not forget about the weaknesses of the project.

The short period for the sale of goods necessitates clear sales forecasts, otherwise a large number of products will need to be disposed of. Advertising, creating a loyalty program, quality service and a wide range of additional services help to mitigate these risks and reach a good stable income.

Market analysis

Despite the great competition in the confectionery market, it should be noted that there is a great demand for this product. Especially demand for services and goods of this segment occurs during the holidays.

It is also necessary to note the lack of seasonality in the bakery business? Among other services and goods, baking and sale of confectionery today is one of the most promising. With proper planning and development of the company, it is possible for short term reach a profitability of 20-30% and get a good profit.

Before proceeding with the implementation of the project, it is necessary to determine the format of the business. This directly depends on the size of the city. The format will determine the target audience, the general concept of the store, its stylistic direction and design.

You can implement a business idea in two directions:

independent opening of a bakery;
buying a franchise.

In the first case, you will have to think over the name of the company, promote its services, conquer the market from scratch. In the second case, spending on advertising will be minimal. Since you will work with an already promoted brand, recognizable and loved by customers.

Each of these two options has its pros and cons. So, for example, buying a franchise completely deprives you of freedom. You will have to use the entire assortment, recipe, branded packaging strictly according to the contract.

One of the first steps in studying the competitive environment is to identify the main players in the market. Carefully study their products, distribution channels, pricing policy. This will allow you to form an idea in which direction to move.

Great emphasis should be placed on the correct definition of the target audience, the formation of pricing policy and the development marketing activities to increase sales.

To analyze the competitive environment and determine your own strengths and weaknesses, it is advisable to conduct a SWOT analysis and identify the pros and cons of the project, threats and development opportunities.

SWOT analysis

Capabilities:

business development and opening of additional confectioneries;
high profitability;
a possible increase in demand in general;
the possibility of providing additional services.

high competition;
short shelf life of products;
possible problems with suppliers of raw materials.

Strengths:

high qualification of personnel;
wide demand;
lack of seasonality;
availability of services;
quality service;
effective advertising.

Weak sides:

possible miscalculations in relation to demand for products;
lack of experience in this area of business.

Pricing policy development

When determining the pricing of your products, you should rely on the format of the business and the target audience.

Too high a margin on confectionery should not be done because of the huge competition and short shelf life. Only a company that occupies a leading position in the market and offers branded products that are qualitatively different from competitors can afford a high price tag.

Bakery services

The line of business for opening a confectionery bakery can be implemented in several ways:

a small bakery for the production of buns;
mini bakery with a point of sale;
own workshop for the production of confectionery small shop and cafe.

The best option small business is its own workshop with a direct point of sale.

As an expansion of the range of services and strengthening of competitive advantages, it is possible to implement the service of targeted delivery of products.

The range of products can be very wide:

croissants;
bread with various additives;
pies and buns;
cakes;
dietary bread and crackers;
cream cakes;
cookies, waffles, gingerbread.

organizational plan

In order to properly implement the project and successfully enter the market for the production and sale of confectionery products, the following steps must be completed step by step:

Register a business.
Find a room and sign a lease.
Purchase commercial equipment.
Hire staff.
Develop marketing strategy and a way to promote services.

Registration and paperwork

To open a bakery, an entrepreneur needs not only to register with tax office and the Pension Fund, but also to obtain permits from Rospotrebnadzor and Fire Supervision.

At the very beginning of this stage, there will be a question about the choice of legal form. To implement a mini-bakery, you will have to choose between an individual entrepreneur and an LLC.

It is also necessary to correctly register the codes in the registration documents.

To launch a mini-bakery project, 55.30 "Activity of restaurants and cafes" should be registered as the main code.

It regulates activities related to the production food products and their implementation directly at the place of manufacture. Other codes can also be added, but this one must be specified as a key.

After submitting documents for opening an IP, it is necessary to resolve the issue of taxation. The best solution would be to choose UTII, but it is not available in every region.

Apart from registration documents, allowing to carry out entrepreneurial activity, you will also have to draw up a lot of permits for equipment, premises, work of personnel.

Given the specifics of the business project, you need to be prepared for constant checks by the sanitary services.

So, to open a bakery you need:

Submit documents for registration as an individual entrepreneur.
Select and equip the premises in accordance with the requirements of state inspections, make it safe for employees and visitors.
Obtain permission to open in Pozhnadzor and Rospotrebnadzor.

Also from additional documentation you will need:

Conclusion of the SES on compliance (sanitary and epidemiological expertise);
Book of complaints and suggestions;
Waybills (TORG-12);
Lease agreement.

To work, you will need to purchase a cash register and keep a cash register. It will take you 2 to 3 business days to process your application.

The choice of products for launching a bakery and selling confectionery products should be approached very carefully. From this, in many respects, the success of the business will depend.

If you have chosen a business option with the purchase of a franchise, then a consultant from the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of running a franchise.

If you open a bakery yourself, then when choosing a room, you should consider the following nuances:

patency of the place;
transport accessibility;
rental price;
long-term lease;
the possibility of rental holidays;
Are utility bills included in the rent?
permission to repair and redevelop the premises;
permission to place outdoor advertising.

You should not open a pastry shop near fitness rooms, sports clubs. But the neighborhood with children's entertainment and educational institutions will contribute to a good client flow.

The size of the premises and its style largely depend on the chosen business format. It should not be a basement, water should be brought into the room, a ventilation system should be equipped.

The ideal option is a room with large glass showcases, which will allow you to display demonstration products on display, attracting customers. Also, if you plan, in addition to the direct sale of products, to equip a mini cafe where customers can enjoy fresh pastries with a cup of coffee, you need to rent a room in which you will set up 3-4 tables.

In addition to the client room and sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

The advantage will be the presence of a back entrance, where it will be possible to transport equipment, raw materials, without disturbing customers.

If you decide to implement a business project not only in production, but also in the sale of confectionery at the same time, then the place should be with good traffic. AT big city consider options near the subway, educational institutions, large shopping centers.

Repair costs vary depending on the chosen style and concept of the project. Minimum - it is necessary to whitewash the walls and ceilings, tile the floor. Be sure to include these costs in the section of the financial plan, calculating the payback of the project.

The purchase of equipment will be the largest expense item. At the same time, the quality of products and the final result directly depend on the quality and manufacturability of the equipment.

To minimize initial costs, you can consider buying used equipment.

Here we present a business plan that aims to produce and sell our own products locally.

This necessitates the purchase of two types of equipment:

For the direct production of confectionery.
For the sale of products.

The production type of equipment includes:

bake;
mixer;
cupboard;
hearth leaf;
table for cutting dough;
baking trolley;
flour sifter.

The average check for the purchase of this list of equipment is about 1 million rubles.

To sell products, you will need:

cooling chamber;
thermal showcase;
cash machine;
safe or cash box;
seller's table;
racks for product storage.

If the business format provides for a mini cafe on site, then it is necessary to purchase furniture for visitors:

tables (3 pieces);
sofa (2 pieces);
air conditioner;
chairs (10 pieces;
mirror;
hanger.

Issues related to the purchase of raw materials play an important role in the implementation of this project. Pay great attention to the quality of raw materials, the reliability of suppliers, the price and delivery time of products.

You can search for partners via the Internet. This is a long and painstaking job. You should not immediately order all the goods from one supplier. In the first months, it will be advisable to work with 3-5 suppliers at once. Although this approach will require additional time and effort, it will allow you to determine the best supplier with whom you can subsequently conclude a contract and ask for an additional discount.

It is necessary to conclude a verbal agreement on deliveries with suppliers at the planning stage, so that there are no time delays later.

Do not forget that in addition to the supply of basic products, you need to take care of the purchase of packaging products.

The profit and success of promoting services on the market largely depend on the right staff. Depending on the scale of the business, you may need a different composition and number of employees.

The staff must include:

confectioner;
baker (2 people per shift)
technologist;
seller (2 people);
director (accountant);
sales manager;
cleaning woman.

To minimize costs under the “Salary” expense item, you can attract an accountant from a third-party organization, paying for piece work when submitting reports to the tax service.

It is advisable to make the work schedule of the bakery around the clock, taking into account the specifics of the business. To do this, you need to hire sellers and bakers in double quantity. Be very careful with the selection of sellers.

In addition to communication and pleasant appearance, they must be well versed in the psychology of the buyer, be able to offer a product.

Video. Business idea for opening a bakery

According to business format and target audience, it is necessary to develop competitive advantages and marketing strategy for the bakery.

In order to compare favorably with competitors, it is necessary to think over your own corporate identity, focus on packaging, service. You can come up with creative services that will be provided only in your mini-bakery (personalized congratulations on a cake or pastries, home delivery, baked goods to order, etc.)

Promotion of services and goods

The main channels for product promotion will be direct sales and outdoor advertising.

To actively promote products, it is necessary to think over a loyalty program, all kinds of promotions, discount storage cards for regular customers. This will increase sales and create a base of regular customers.

Pay attention to outdoor advertising. This is due to the fact that people very often buy confectionery on impulse. Colorful signboard, bright original exterior, outdoor advertising and pointer will help increase sales.

A few weeks before the opening of the bakery and the start of production, you can organize a large-scale advertising company and make the opening day a holiday. To loudly announce your entry into the market, decorate the store with balloons, arrange contests, promotional sales.

"Word of mouth" will work only 6-8 months after the launch of the project, but for this you need to take care of the company's reputation, your own corporate identity.

An excellent marketing ploy would be the creation of your own corporate identity, the development of gift packaging. Given the fierce competition in this segment, this will allow you to stand out from other pastry shops. Besides, modern tendencies requires a creative approach to the design of not only the products themselves, but also their packaging.

Don't forget that for this "trick" to work for you, you must pay great attention to the reputation of the company. The company's reputation is quality staff, a wide range of services, efficiency of service, optimal ratio of price and quality.

As mentioned above, for a franchise business, the advertising budget can be minimal.

Financial plan

Depending on the business format, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, as much depends on the product range.

The average check of one client will be 100 rubles.

Initial:

repair - 100 thousand rubles;
purchase commercial equipment- 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rent of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional expenses - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and its strict adherence, is 4-5 months.

The main advantage will be the direct sale of their own products. In addition, you can develop your business by establishing partnerships, entering into an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Video. Features of bread production

Conclusion

As you can see, the process of implementing a business idea for opening a pastry bakery is quite simple.

The main thing is to clearly follow the developed plan and take into account all weak sides project.

In order to minimize risks at the first stage of project launch, follow these simple tips:

think over the assortment and highlight branded positions;
start with baking 8-10 positions;
focus on the target audience;
do not start production with large batches.